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Attention is power and creators harness it better than anyone else.
But they’re not using that attention to create the biggest impact possible and are vastly under monetized.
Host’s Rachel Rodgers and Nathan Barry believe you can be a Billion Dollar Creator.
Sounds impossible?
Over the last 10 years they’ve followed each other on their quests to build billion dollar companies. They’ve studied creators and seen how entrepreneurs build traditional audiences and use them as a launching pad for a massive business.
And it got them thinking – if it can happen for them, it can happen for us. And if it can happen for us, then why not you?
Billion Dollar Creator is a show teaching creators how to capture attention and turn it into real wealth. They'll deep dive into brands, celebrities, and entrepreneurs who have done it before and show you how you can apply it to your business as an everyday creator.
Join them weekly as they learn from both the wild successes and the missed opportunities, the grand gestures and the integral mistakes, and through that help you become an expert at building your audience on your journey as a Billion Dollar Creator.
Nathan Barry: [00:00:00] You've been able to build your business to a massive level really quickly. 400, 000 subscribers on YouTube, the newsletter that you're growing now.
Jon Youshaei: But there was an idea that you threw out live. I'll roast a piece of content. And then people were like, well, I'll actually pay a thousand dollars a month.
I'm like, what? And I've since got nine emails so far. So you have a 9, 000 a month recurring revenue business, if you want it. But I think about like, what's the process in place where I feel like I'm over delivering for those people who sign up.
Nathan Barry: Let's jump on the whiteboard and see if we can sketch out this business.
Jon Youshaei: I see a lot of you doing this. Don't do that. Do this instead. I'd pay double. Really? And then maybe I like categorize these by verticals. You can learn what are the mistakes that other people are making. If I were to offer this right now, would you pay 12, 000?
Nathan Barry: Happily customer number one.
Jon Youshaei: Wow.
Nathan Barry: So Jon, you've been able to build your business.
to a massive level really quickly, right? You're over 400, 000 subscribers on YouTube. You've got the newsletter that you're growing now. And what I love about it is you have this whole business behind it. It's not like as a solo creator, you're just doing it. You've built the team, [00:01:00] you're taking it very seriously.
And I want to dive into the tactics and what's working and let's do just what you've done. So I'm
Jon Youshaei: happy to dive into like how to get those easy wins as a creator, trying to build a newsletter, how we built the YouTube business, what other businesses we have, how the newsletter is feeding into that. And also just get your advice about What are the things we should be doing?
So hopefully other folks who are watching can benefit as well.
Nathan Barry: Yeah. Let's do a few of those, those takeaways that you had on growing, like growing the newsletter from YouTube. And then I want to get into, there was an idea that you threw out live. We'll get into yet,
Jon Youshaei: but.
Nathan Barry: Let's workshop if that is an actual viable business that we should do.
Jon Youshaei: Yeah, I love that as a, as a cliffhanger. And who knows, maybe we'll look back at this in a year. Like that was like the business, the biggest thing to come out of this, even though there's so many things. Um, so yeah. So, uh, first things first, I think the biggest things I took away in terms of easy wins for creators to have when they're starting newsletters is if you're doing an interview format, especially, I think having takeaways of that interview [00:02:00] As the lead magnet or the thing on your landing page that gives people that extra push to sign up if they're just viewing the video.
And, and saying that right now, it sounds a bit obvious, but for me, until I saw everybody in the crowd, like kind of raised their hand saying they wanted that. You know, as I was going back and forth, I didn't, it didn't hit me that a lot of people are watching, like listening, not watching, you know, um, a lot of people may be watching, but more passively not taking notes.
And a lot of people may be taking notes and not realizing that maybe I had different takeaways or maybe those things that happened behind the scenes, like with my interview with Mr. Beast that, um, I'd put down in that doc that they could get if they sign up for the newsletter as an extra download as an extra, um, lead gen.
So I think that was the first thing I thought about is like, if it's an interview. Can I have a takeaways doc that if you, Hey, you just listened to my interview with Mr. Bees, go to this page, created. news slash Mr. Bees to get my like PDF, like my two pager of takeaways. Or if it's an explainer video, it's a solo video where I'm [00:03:00] like, you know, X YouTube employee explains eight ways to grow on YouTube today.
Like that video that I put up on my channel. Having like the template or the tools or the things that I talked about in written form, uh, to me, it was almost so easy that I ignored it, but hearing the people say, no, I want that.
Nathan Barry: Right.
Jon Youshaei: I think we'll do that and it'll help grow our newsletter.
Nathan Barry: And people talking about it being at the very end of the video or near the end of the video.
And so your target market for that is. the super fans who have gone through so much of this content.
Jon Youshaei: Yes, yes, yes. And it's still like keeps like enough room in the beginning for retention. And if you have a sponsor, you can still put it. So I thought that was really interesting and I'm excited to do that.
And yeah, I can't, I can't wait.
Nathan Barry: Yeah. What were some of the other things that you were thinking? Like, I might try this.
Jon Youshaei: Um, I think the other thing is like having really good referrals that build on the reason why people subscribed. And so, You know, my plan going into this was like, okay, I want to have like digital deliverables and having four of them.
One of them, if you were for one person is kind of like this I infinite [00:04:00] ideas ebook I call, um, which is like, Eight ways to grow, um, on social media and how to find better ideas. Cause if you don't have a good idea or you don't know how to find them, you're just going to be starting with an uphill battle every time.
So that's one ebook. The other one is like breaking down YouTube's like top 30 thumbnails, why they work, the psychology and checklist behind making your own thumbnail. And the third one was a like top video outliers ebook. And the fourth one, which is, I couldn't believe the reaction to that, um, was like, Hey, if you refer like, I don't know, 100 people to the newsletter, I'll roast a piece of content.
Yeah. Um, and then people were like, well, I'll actually pay for that. I'm like, I'm like, Oh, all right. And then somebody's like, like during this session, the, the, the, like this fireside chat we were having on stage, they're like, Oh, I'll pay 1, 000 a month. I'm like, Uh, okay. And then more people, what was it?
Like 15 people or something?
Nathan Barry: There was quite a few who were like, no, I will pay for that. Yeah.
Jon Youshaei: And then like in the 90 minutes since, like I was like, okay, anybody who's [00:05:00] interested, uh, email me high at you shy. com. H I a you shy. com. And I've since got nine emails so far saying we'll sign up.
Nathan Barry: Yeah.
Jon Youshaei: Um, so you have a
Nathan Barry: 9, 000 a month.
Jon Youshaei: If you
Nathan Barry: want it.
Jon Youshaei: Yeah. I need to think about how to create the process and over deliver on those rows and, and all that, but. That was crazy. Cause I was like, okay, I want to deliver that as something for a referral. And then it turned into something that, Oh no, we'll pay. Right. So maybe that's another part of the business.
In addition to like, we have sponsorships, we have consulting,
Nathan Barry: but this, this roast idea is so interesting. One thing that I'm wondering is based on the scale of your business, I said, say we got to this to 10 people is 10, 000 a month. Like pretty meaningful in your business at this point or is that too small to have a big impact?
Jon Youshaei: Uh, it's definitely meaningful. I mean, both as a business owner and as a dad, now that I have a baby girl to take care of and we're like thinking about her future life and education, yeah, it's definitely meaningful. The thing I think about though is like, That's meaningful revenue. What does that mean for my time?
But I think about [00:06:00] like, what's the process in place where I feel like I'm over delivering for those people who sign up so I can review their content. I can review the thumbnail, the title, the packaging, and provide like clear alternatives, because I want to make sure that whenever I give advice or I'm giving audits, it's never abstract, right?
And I'm being very hands on. I'm showing how to change it so that can meaningfully drive more views and more conversions in their business. I'm excited about it, but it also. I think the right process has to be in put in place. So it doesn't like take so much time that it takes away from like creating the interviews and content that's having the big growth that we're seeing right now.
Nathan Barry: Yeah, I like it. Well, if you're up for it, let's jump on the whiteboard and see if we can sketch out this business. And so the criteria of our flywheel here, uh, is we need you to not take that much of your time. We need it to be at least decently scalable and get to it, you know, a meaningful revenue. And then it has to deliver a lot of value for the clients.
Yes.
Jon Youshaei: Yeah, let's do it. All right. Let's do it.
Nathan Barry: Let's grab some markers.
Jon Youshaei: So I think right now our overall like brand [00:07:00] name is created. And so I was thinking like this will be called like, it's called created with Jon Ushai. Okay. Um, and so I was like, okay, if this part of the business, maybe it's called roasted.
Created and roasted. Yeah. Yeah. We'll see. Yeah. And then so, okay. So if the price point is. What do
Nathan Barry: you think about, you threw out a thousand a month on stage, what do you think about that person? Or they
Jon Youshaei: threw it out there, I'm like, uh, it sounds like a big number and it definitely is. I always try to think about like, okay, well, my time, like what, what, what does that mean?
Like in terms of like, versus a consulting session or like a lot of like brands bring us on as like retainer and like we'll do. A sponsored post will do, um, monthly consulting and then we'll, maybe there's a speaking event thrown in there. So, right now, let's just say, like, going with that, they're like, you know.
Nathan Barry: Yeah, so I want to, I want to dive into that for a second because there's really two parts to this equation in the price.
Jon Youshaei: Yeah.
Nathan Barry: So if I throw this up here, [00:08:00] and we're trying to come to price.
Jon Youshaei: Yeah.
Nathan Barry: Then we need to, uh, there's going to be, our costs, which are primarily time. So I'm going to throw in the two sides.
Yep. We've got time and then we've got value.
Jon Youshaei: Yeah.
Nathan Barry: And so, you know, and maybe it's time and cost.
Jon Youshaei: Yeah.
Nathan Barry: And so the intersection of these two things brings us to what we can actually charge.
Jon Youshaei: Yes.
Nathan Barry: What things would you need to deliver on the value side where you're just like, you This is above and beyond what anyone would expect.
Jon Youshaei: Yeah. Well, actually what's so awesome about this as we kind of build this business in real time, like, um, uh, what would you value as somebody, you're a founder, you're making content, like it's a monthly service where, you know, you'll get a deep audit and roast on that piece of content. Let's say we're primarily talking about a YouTube video where there's a lot of parts to the title, thumbnail, intro, and then body of it.
What would you want as a monthly like deliverable, [00:09:00] um, to feel like you're getting around that, uh, price point?
Nathan Barry: Yeah. So the first thing is, this isn't quite the answer to your question, but what I'm realizing is the amount of money I already spend. Yeah. Right. Like I just built up this whole studio, you know, spending seven or 8, 000 a month just on the teams like doing the editing my time.
So my all in cost on content right now related to this, that you would be roasting is probably call it 18 to 20, 000 a month. If I'm valuing my own time. Yeah. Right. Yeah. And so basically I want to see in that value to make it worthwhile to pay a thousand dollars a month. Yeah. I'm looking for probably a 10 to 20 percent increase over my baseline of performance, right?
So it's not actually, you don't have to make my videos twice as good.
Jon Youshaei: Yeah. Right. So I'm just going to say 10 to 20 percent and maybe make your process more efficient. Cause I'm already thinking about like, you know, like, well, how are you even making these videos [00:10:00] beyond the output? And how can I help?
Cause there's a lot of things that we've learned. Like it's like, Training on an editor on an intro versus the body of an interview or the body of a video is actually very different. And there's different things that you should tell an intro editor to make those better versus the body editor. So, um,
Nathan Barry: so I think a 10, 20 percent increase in performance.
Jon Youshaei: Okay. Yeah,
Nathan Barry: it'd be good.
Jon Youshaei: Yeah.
Nathan Barry: But then actually what you're saying is if you, in addition to that, if you give me a decrease in effort to produce, yeah, like that's worth it as well. Yep. Um, I don't know what other things I feel like I'm relatively new to the space. So what other things should I be looking for?
Jon Youshaei: Let's get specific, like how many things do you want me to roast for that price point?
Nathan Barry: So I'm putting out a video a week. Okay. So I would love the, like, I want a fast cycle
Jon Youshaei: of
Nathan Barry: feedback.
Jon Youshaei: Yeah.
Nathan Barry: Right. And so I will, you know, if we put out a video and you roast it, I don't want to make the same mistake,
Jon Youshaei: you
Nathan Barry: know?
And so I want that. You're like, okay, you mostly got the idea from the roast, but you missed [00:11:00] this part of it. And that might be too often. Because there's a lead time in videos and all of that. But I would love four pieces of content roasted a month.
Jon Youshaei: Oh, wow. So that's a lot or it's a lot because I'm going to go in depth with each one.
That makes sense. And the other thing is if you're making the same type of content once a week, it may be the same mistakes repeating. So I
Nathan Barry: like it. So it was just last week and, and we're saying. Yeah, but we actually made that video three weeks ago. Right. And the cadence doesn't make sense. Yeah.
Jon Youshaei: So I think it would be So one piece per month?
No, I feel like I would want to do two. Okay. But, but, I mean, let me ask you the question. Does one feel too little if it's in depth and you learn?
Nathan Barry: You know, the way I would position it is less around, we're doing one roast per month of a featured piece of content.
Jon Youshaei: Yep.
Nathan Barry: And you might pull up some YouTube analytics for the whole channel as you do it.
Jon Youshaei: Yeah.
Nathan Barry: And you're like, Oh, Here's some of the other things that I noticed. Right. So you focus the roast on a single piece of [00:12:00] content, but there might be a way that we package it. So I don't feel like I'm paying a thousand dollars for a video roast. I like, maybe there's a little bit of a channel audit audit in there as well, which might only take you an additional 10 minutes.
Jon Youshaei: Yeah.
Nathan Barry: Um, I don't know. What do you think about that?
Jon Youshaei: I think that could, but I try to think about how that becomes repeatable. Cause like a channel audit, you could do once and then maybe once they improve, you could do another time. I guess here's another question that goes into it and like if folks are listening in the comments I'll be curious to hear your thoughts as well What do you want to get feedback?
Before you put it out or after the video.
Nathan Barry: Oh, that's interesting I mean before
Jon Youshaei: before
Nathan Barry: ideal so
Jon Youshaei: you can know how to
Nathan Barry: yeah, because if it's like hey this video would have been amazing
Jon Youshaei: Yeah,
Nathan Barry: but you kind of screwed up the intro right? It's like better luck next time So that I mean when we put that down of like Feedback before.
Jon Youshaei: I mean, I, I want to, for value. Yeah. I wanna over index on what's ideal for you, I think. Yeah. And then, [00:13:00] and then when it comes to time and cost, I wanna figure out what's sustainable for me. Yep. Um, so if you, that seemed like a pretty like, uh, like that, that was a pretty clear answer. Like you value before.
Yep. The thing I think about with that is like, okay, let's multiply that by five creators. They all want me to talk about before that all of their upload schedules are on different timeline.
Nathan Barry: Right. How do I, how do I batch? You need to be able to batch this. Right. So it's over here. We need a batch process.
Jon Youshaei: Right. So feedback before on everyone's different schedule makes you, uh, like a bit like nervous. So one thing
Nathan Barry: is that I think what we have to say is that you, for this to work, it has to be on your schedule, not theirs.
Jon Youshaei: I mean, that's, I, kind of, but I still want to set the
Nathan Barry: rules here, right?
Jon Youshaei: I think so, yeah.
For me to do this sustainably, because otherwise it's like, I don't know, maybe that's like a different service where it's like a 48 hour turnaround, but I want to be able to do stuff that I could commit to, you know? Right,
Nathan Barry: because you also don't want to have all of this freedom as a [00:14:00] creator and build your business,
Jon Youshaei: and then, and
Nathan Barry: then
Jon Youshaei: get a video where it's like, that will take significant time to go in depth and get feedback on.
Um, and so I think it has to be, yeah, it has to be batch. And therefore it's like, I'm trying to think of if it has
Nathan Barry: to be on your, yeah. Yeah. Your schedule.
Jon Youshaei: Let's say Nathan, if you submit like feedback, like of a video and, um, like before, how, like, would you wait two weeks to put it out? If that's like, like maybe I'm thinking about a rotation cycle where it's like roast come in on the 1st and 15th of every month.
Submit before. Yep. Would you, would a two week window.
Nathan Barry: Because you might move some episodes around to fit in. You're like, Hey, there's this one episode that is going to be good, but like we're not expecting amazing things. Yeah. Yeah. Versus I got this one creator in as a guest and I really want to nail this.
Jon Youshaei: Yeah.
Nathan Barry: And so I'd switch it around so that
Jon Youshaei: the higher priority comes to [00:15:00] me.
Nathan Barry: So the higher priority comes to you. Okay. Yeah. So I think one piece of content per month. Because we'll learn the lessons. Yeah,
Jon Youshaei: man. So I like the first and the 15th. Okay for one piece of content I'm still talking about too.
Nathan Barry: No, I think for one
Jon Youshaei: for one
Nathan Barry: because I think you're right that The timing of it or like the lessons learned will be applicable to so yeah more
Jon Youshaei: Yeah,
Nathan Barry: especially if you had that as part of your
Jon Youshaei: yeah your
Nathan Barry: bit like the recurring takeaways that I want you to have
Jon Youshaei: Like here's
Nathan Barry: feedback specific to this video.
Yeah, and this is applicable You know beyond that. Yeah, um, so We'll just go first and then 15th.
Jon Youshaei: 15th. And, and therefore, like, if, let's say somebody submits on the 3rd, I have until the 15th, ideally I'm like, maybe I have to like have a window of like, yeah, there's three days before, three days before, then on the, then on the 12th.
So the dates of delivery are first and 15, or maybe it's like that. Those are the dates you have to have it in. Then for me, I know I have to set a, um, like, maybe it's [00:16:00] 2nd, like a day in between to sit down and go through all the stuff that have been submitted.
Nathan Barry: Right.
Jon Youshaei: And give in depth feedback. So that way, within like 48 hours of the deadlines, people get their deliverable.
Nathan Barry: Yeah.
Jon Youshaei: Which is the audit, the roast.
Nathan Barry: Yeah, I think that would work really well. Because then you could batch it.
Jon Youshaei: Yeah.
Nathan Barry: I think, like, my ideal for you is in this business, we can get to something like, I'm trying to think of this as even possible. Five hours, twice a month equals 25,
Jon Youshaei: 000.
Nathan Barry: Like that's where this is just a home run of a business.
Even if you're like, Oh, I'm not going to scale it further. Like you think about the security you can give your family, your team, payroll, all of that stuff. If you're like, Hey, I know I always have this 25,
Jon Youshaei: 000 coming
Nathan Barry: in. Yeah. But then a total of 10 hours a month is like, yeah, you can consistently commit to that without being like, Oh, I committed to 10 hours a week.
And now Jimmy's like, Hey, let's go do a shoot. And you're like, Oh, but the right, right. I want that flexibility over [00:17:00] that. Yes. That's not going to work.
Jon Youshaei: Right. Right.
Nathan Barry: Is there, I mean, I just threw that out there of like five hours twice a month equals 25, 000.
Jon Youshaei: Yeah.
Nathan Barry: As we're dreaming, does that sound about right?
Or,
Jon Youshaei: okay. So the deliverable right now is like, I'm trying to think about like, it's, you know, Do you use frame. io? We do, yeah. What if I took your video, or you sent it to me in a frame link, and I left notes on it?
Nathan Barry: Yeah.
Jon Youshaei: Wait, wait, or were you like a Google Doc? No, no,
Nathan Barry: no, I mean frame is fantastic.
Jon Youshaei: Okay, so let's go like, like a frame.
So what you could expect is, you send me as a frame link. Yeah. So that way, like I have it ready to watch, I don't have to like worry about the uploading process. I'm watching it, and I'm giving my notes per timestamp.
Nathan Barry: Yep.
Jon Youshaei: Right, so that's one deliverable. Let me, before I go on and just try to go into over deliver mode, if that happens once a month with a video for this price point, is that enough?
Nathan Barry: I think so. I think it will filter out, it'll filter your demographic some, [00:18:00] right? Because what I'm realizing is I, I would actually get two subscriptions to the service because I would do one for my personal brand and I would do one for the ConvertKit team. Got it. Cause I'm already paying multiple full time people
Jon Youshaei: to
Nathan Barry: produce all this content.
So if you're adding on a thousand dollars a month to that, like it's fairly insignificant now. So I think a thousand dollars a month, um, for this one deliverable, one video is totally worth it, but you will filter out some people like, this is not a beginner service. It's not intended to be right. And so you just have to be like unashamed about that.
Jon Youshaei: That,
Nathan Barry: you know, sounds like that's so expensive. And you're like. Yeah. Well, we'll get into the watching publicly thing, which I think could be interesting.
Jon Youshaei: Yeah. Yeah.
Nathan Barry: Well, what I was just thinking is as we play with the price point now, if you're doing feedback and roasts on videos when they're live on YouTube, yeah, that feels like a perfect thing to do in public that other people can learn from either everyone can, or maybe specifically only the other members of this
Jon Youshaei: get access to
Nathan Barry: get access to [00:19:00] it.
And there might be something like, Hey, if you want your videos roasted in private. That's 2, 000 a month. Huh. Right? Because maybe you're a brand that really cares about exactly how you shop. Yeah, yeah, yeah.
Jon Youshaei: You don't want your rough drafts public.
Nathan Barry: You don't want your rough drafts public, yeah. And so you, you know, you could have some price differentiation.
Jon Youshaei: Yeah, based on that. We're
Nathan Barry: getting a little ahead of ourselves. What, what,
Jon Youshaei: what do you, do you, um, it sounds like another deliverable could be, I'll put an asterisk by this, but it's like access to other roasts.
Nathan Barry: Yeah. Oh, absolutely.
Jon Youshaei: And what does that look like? Do you want to see the frame links of those people?
Nathan Barry: It's not just that you're giving me one roast per month. Yeah. If you had 10 clients in this, we're saying 25 clients. Right. I'm getting access to 25. Roasts a month. Yeah, you know, I may not consume them all right, but that's pretty phenomenal. You just give everyone. Hey, you can do private roasts If you send a frame link, yeah, if you want to do public roast send me the finished youtube video
Jon Youshaei: Got it
Nathan Barry: And you could you could play around with that
Jon Youshaei: and what would I guess what would be the roast or the feedback there?
Because if it's public [00:20:00] I could do two things one I could Put it in frame and respond there, or I could do a live reaction of it.
Nathan Barry: Yeah. I mean, either one would be super interesting, but I think there's a lot of value in the access there
Jon Youshaei: is
Nathan Barry: the other risks.
Jon Youshaei: Okay. And then maybe I like categorize these by verticals.
Nathan Barry: Yeah.
Jon Youshaei: So if, if you're like, okay, like a, like a founder channel versus a cooking channel versus a food channel,
Nathan Barry: right.
Jon Youshaei: You can learn what are the mistakes that other people are making. I
Nathan Barry: like that.
Jon Youshaei: Yeah. That's really interesting. So it's like, The more the service exists, the more, like, the library of content becomes interesting as long as people know they're opting in to having their Rough Drafts shared.
And maybe, I guess there's two versions of this. There's, like, private, semi private, and public. Like, and semi private is this, where it's, like, other paying customers get access to other paying customers rows. But that's semi private, and that private is like, no, no, no, just public. I don't want my framelink shared with anyone.
And I'm trying to think, like, I guess people would, like, to [00:21:00] opt out, maybe they have to pay more, because they're kind of like, by doing that, They're not delivering value to it. They're not resending value to the community. Yeah. So, how much would you value, So I think these two can be like the original price point.
How much would you value if you're like, I don't want my stuff to be accessed by anyone else?
Nathan Barry: At first I was thinking I'm, I'd pay double.
Jon Youshaei: Really? To make it private?
Nathan Barry: I think so.
Jon Youshaei: Okay.
Nathan Barry: Well, it's hard because I personally, like I'm working public on everything.
Jon Youshaei: Yeah, yeah, yeah.
Nathan Barry: You know? Yeah. But I think, I think brands would for sure.
Jon Youshaei: Yeah.
Nathan Barry: And so it's less of the private package. Uh huh. And it's more of like the brand or the business package. I'd probably put it at 2, 500. Whoa. Okay. Wow. Because if you think about it, like what else they're spending money on in their business. Yeah. If, if a company is saying, we're going to start a YouTube channel and take it seriously.
Yeah. I guarantee they're spending at least 25, 000. Yeah. Yeah. Yeah. And so you're saying, Hey, like, let's make sure this is effective. Right. They might only sign up for a certain amount of time, you know. But the [00:22:00] library of roasts, you know, there's the idea of like, all this content is available for free online, right?
Maybe there's other reaction videos and roasts and all that that you could learn from. But no HR department wants to write a payroll check to someone where the memo line says researching free stuff on the internet. Right, right. Right, it's very, it's totally not free anymore.
Jon Youshaei: Yeah.
Nathan Barry: And so I think it's worth a lot.
I think we, you know, let the market decide that.
Jon Youshaei: Yeah, so let me just, I just, to be determined, but I'll put like a some kind of like upcharge versus
Nathan Barry: the,
Jon Youshaei: yeah, yeah.
Nathan Barry: So going back to like on the, the deliverables or like the end state. Well, I think what we're trying to say is like 10 hours equals 25, 000. If we could design this, I mean, really probably at this stage, you know, five hours equaling 10, 000 would be amazing, but like we want to build a system that can get us to that, right?
Yeah. There's definitely some price discrimination, [00:23:00] right? Of we've got two packages. Yeah. Anyone who's followed my work for a long time knows I love. multiple packages and pricing. Because there's this saying of like, where's the best place to sell a 3, 000 watch next to a 20, 000 watch. And all of a sudden it's like, Oh, well, 3, 000.
It's like
Jon Youshaei: seeing different wine, like listed on a menu. Yeah. Yeah.
Nathan Barry: If you're like, Oh, there's a 25 bottle or 40. Oh, 40 is so expensive. But if it's 40 and 200, you're like, I think the 40 sounds good.
Jon Youshaei: Yep. Yep. And also this kind of like, These price points, I usually never even think about, let alone like charge.
And it makes me like, feel like I have a bit of a way to segment. Cause then I have my course that goes to much more aspiring creators and it's much cheaper and more affordable. So I feel like, yeah. You might include some of
Nathan Barry: these public roasts in your course, which can give you like, that could be part of that flywheel.
Yeah, yeah,
Jon Youshaei: yeah. Yeah. That's interesting. Like a thousand dollars monthly, you would submit one video that hasn't been published yet on frame and I'll give you detailed notes. Yeah. [00:24:00] You get access to other roasts. Yeah. And you feel like that would deliver enough value.
Nathan Barry: I think so.
Jon Youshaei: For one video. Cause initially you started off and you said like two videos.
Cause I think
Nathan Barry: the access to other roasts and realizing that can only incorporate so much feedback. Got it.
Jon Youshaei: Yeah.
Nathan Barry: Yeah. And the overlap of the feedback, I think would be interesting is because we're batching this on the first and the 15th. Yeah. If you did a quick summary video of what you found interesting, you're like, uh, and maybe this is three minutes long.
Jon Youshaei: Yeah.
Nathan Barry: You're like, Hey everybody, it's the first of the month. I've got, well, in this case, we've say we have 25 clients. So you dropped 12 videos in this. You're like, your videos are all delivered. The two that I thought were most interesting are this one and this one. Here's the key insight. If you watch nothing else over these two weeks, Watch that section because that's something that you can all learn from.
Jon Youshaei: I see. So it's almost like it's kind of like this, um, but with like a key takeaways, [00:25:00] uh, for everyone. So it's like, yeah, key like takeaways. So it's almost like I'm. Like you could go through and look at it, but I'm giving you the highway to the TLDR.
Nathan Barry: Yeah, and and you can make that super quick.
Jon Youshaei: Yeah, right like this is a three minute video.
Yeah, you know You're just hitting record on it. Speaking of video. What do you value more a frame link as an audit or a video reaction audit? It's
Nathan Barry: a
Jon Youshaei: good question.
Nathan Barry: I don't know. I think I'd want to try it out. All the adult talks about this of like, you know optimizing for Fun, right? Feel good productivity.
Yeah. So I would be more curious of like, which is more fun to you?
Jon Youshaei: It's such a, yeah. I'm trying to think that through. Cause like one, like for me to do a video roast, I need to make sure I'm in my set in my studio and like, yeah, the frame one, you could be on a plane, on a plane, do it. And so there's more flexibility.
And then also thinking about for the end user frame is sometimes better because it's like you could kind of see the notes in detail for those specific timestamps. [00:26:00] Um, but then, like, I'd probably, like, go through and watch and stop and give, like, talking and give more notes in real time. And I've also found that, um, like, the video response, it's fascinating to see somebody's eyes and body language as they watch your work.
Nathan Barry: Okay.
Jon Youshaei: So, it's like, you could see boredom from somebody's face much more easily than, hey, I got bored during this part.
Nathan Barry: Yeah.
Jon Youshaei: But then it's also like, Hey, like if I'm like talking about,
Nathan Barry: you then have to intuit that they,
Jon Youshaei: yeah.
Nathan Barry: Right. Like
Jon Youshaei: it might be easy
Nathan Barry: for you because you've studied this
Jon Youshaei: a whole bunch, but
Nathan Barry: someone else would have been like, I don't know.
He just seemed.
Jon Youshaei: Yeah. Same level of interest. Yeah. Or, but then the benefit of frame is like, do you have too much headroom? Move it in 20%. Make it feel like more intimate with that person. This angle, like it's just like not working. Do you have the other shot and just use that camera? Um, your audio feels muffled here, like see if you could, if you could add like more noise cancellation or like, you know, so I could say, I guess it's the same takeaways for the audience, just a matter of how I want to deliver it.
So, but it sounds like for you, [00:27:00] you didn't have conviction. I think either one would be fine. All right. That's good.
Nathan Barry: You could record a quick video talking over your notes, right? So you go through it in frame and record a quick video and say, Hey, here's the things that I noticed. This is the most important point.
If you felt like that extra personal touch was necessary. I don't know, you know, I would just play with it.
Jon Youshaei: Um, okay, got it. So if you got to the main deliverable here, if you got a detailed frame link on either the like second or 16th, like after you submit it within either window, what do you feel like that is enough to warrant led the monthly subscription?
Yep.
Nathan Barry: I think it's, it's this plus the access
Jon Youshaei: to the roast and yeah,
Nathan Barry: a thousand bucks. Yeah.
Jon Youshaei: And then this is always evergreen, so it's always there, but I guess this is the thing that I'd also deliver. Like, hey guys, I just roasted, like, the last, like, ten videos from those of you who submitted. Um, just wanted to give, like, a key takeaway that I think applies to, like, different industries and verticals.
I see a lot of you doing this. Don't do that. Do this instead.
Nathan Barry: Yeah.
Jon Youshaei: As part of, like, the
Nathan Barry: Exactly. Eventually, you could add, [00:28:00] this is getting way ahead of ourselves, but you could, you know, highlight the best roasts, you know, later on. Or if someone, this is probably way more than we need to do. But you could go back and say, you know, eventually do before and after.
Yeah. Right. Cause hopefully someone will explain on the right back. And so,
Jon Youshaei: yeah,
Nathan Barry: there's just, there's a interesting library of evergreen content that can come from this. That's more of a value add in the future. Got it. And then, you know, if my video team's like, Oh, we might cancel this. Cause we feel like we learned things.
Right. Well, like we don't want to lose access to that library of content, you know?
Jon Youshaei: Fair enough. So there could be some good things there. And then just to clarify, like, so for this, it's like feedback before. Is it still more, more valuable? Like if you had to I think so. Cause everyone's, this is all people who are taking YouTube seriously.
Yeah.
Nathan Barry: So yeah, the more I think about it
Jon Youshaei: Before. Before you put it out. And then you would take my feedback and actually change the video. Yeah. Do, do you feel like, cause there's so many different ways feedback can be taken, what if it like, they take the video, like, um, and, I, I guess like they don't implement the feedback in the right way, and it [00:29:00] ends up like, not performing as well.
Would you hold that on the, Hey, I followed your thing, it didn't work. Okay. Versus like a video that like you roast afterwards. It's like improve this.
Nathan Barry: well, I think no one's expecting that you can take
Jon Youshaei: a silver bullet,
Nathan Barry: any, yeah.
Jon Youshaei: Yeah.
Nathan Barry: Okay. You know, any collection of, of audio and video and make it into something that's like, yeah, okay.
You know, we're really, you'd have to know how to position it, but we're really anchoring around some level of increase. Yeah. Yeah. I guess.
Jon Youshaei: Yeah.
Nathan Barry: I think the deliverable and the value is there.
Jon Youshaei: Okay.
Nathan Barry: Um, and so now it's like, okay, what has to be true? Cool. To be able to have 25 people, people as clients, right?
To get to a meaningful amount of money. We got to fund that college fund. Right, right, right, right. So we got the schedule, we got batching
Jon Youshaei: the
Nathan Barry: content. What else?
Jon Youshaei: So just to dive deeper into schedule, because I think this is the key to all of it. Okay, so you have between the 15th to submit the content, or between the 15th and the 30th.
Yeah, right. Okay, let's say let's say you submit on the [00:30:00] 7th. So in this system, are you waiting until the 15th until that first window closes? And you're waiting another two days until I have chance to like on the 15th or 16th when I sit down with all the content that's been submitted from the first through 15th, the first half of the month.
Yeah. So now you because you submit in your that first window in the middle, you're waiting seven days, nine days. Yeah. Yeah. Well, how does that feel?
Nathan Barry: Sure. Hey, we need to, we need to get into it. And what I was thinking about is, okay, if you went weekly, that means the gaps are shorter, but what if all 25 of us decide we want to submit our video in the first, you know, the first week and then you just, and maybe that'd be okay, but I think you just need to play with it and see what people are doing.
Jon Youshaei: Yeah.
Nathan Barry: But I think the expectation is, Hey, use this for the videos that truly matter. Yeah. That you want to be a hit and, you know, I'm assuming this is true for you, but on these videos, you've got to put them out in advance so that you can get feedback. So you get added.
Jon Youshaei: [00:31:00] Yes. Yeah.
Nathan Barry: Because the other thing is, if someone's like, Hey, we're really like, we review this.
I'm really trying to publish it on the 16th. You're like, no, you're not because you got to implement the feedback to be able to
Jon Youshaei: publish it. Right. But let's say, I'm just trying to think about turnaround time when people pay a lot of money for it. They, they expect expediency, you know? So let's say you like, let's even go more extreme example, like the window closed on the first for everybody who submitted from the 15th to the 30th, you submit on the third.
Yeah. Now you're waiting 12 days until I lock it and can batch everything in review. Um, and then you're waiting a two day. So now you're waiting two weeks for feedback. How does that feel?
Nathan Barry: I think in some cases it's okay because I can plan it on the schedule. And then you, uh, have the 500 rush fee, where it's like, Hey, if my schedule allows, I will rush the, you know, Oh, here we go.
If you commit to a year, I will give you two rushes that year, [00:32:00] where I will do it on your schedule, but you're paying 12, 000 in one go.
Jon Youshaei: So there's a rush fee. I think there could be. Yeah. And then
Nathan Barry: I would just play with it and see, do we need this?
Jon Youshaei: Yeah.
Nathan Barry: And you might even write it in there
Jon Youshaei: and
Nathan Barry: it could be something that someone's like, Hey, like, could you do this?
Have to be the rush fee. And you're like, you build some extra goodwill because you're like, Oh, no problem. And
Jon Youshaei: don't worry about like, I'm going
Nathan Barry: to, I'm going to waive the rush fee this time. I had time
Jon Youshaei: available.
Nathan Barry: Yeah. I'm in between shoots. Right.
Jon Youshaei: Right.
Nathan Barry: Whatever else.
Jon Youshaei: So if it, if it's a rush, the rush fee being defined as like, Like, 48 hour turnaround.
Nathan Barry: Yeah, you think you can deliver on that? Yeah, absolutely.
Jon Youshaei: And do that
Nathan Barry: for 500?
Jon Youshaei: Yeah, or if you buy, like, a year of the service, I give you two.
Nathan Barry: Yeah.
Jon Youshaei: But it's so interesting because I'm talking this out with you, and I feel like if I was a customer and I saw, oh, his windows of submission are first and the 15th, , I wouldn't think about that edge [00:33:00] case of if I submit on the second, I'm waiting two weeks.
Nathan Barry: Mm-Hmm. .
Jon Youshaei: So I'm trying to think about, I probably have to have very clear copy to explain that.
Nathan Barry: Yeah. Just put it in the F-A-Q-F-A-Q. Yeah. Hey, what happens if I submit on the third, the second, how long
Jon Youshaei: do I
Nathan Barry: have to wait?
Jon Youshaei: And it's like, oh, that's good. Yeah. You know? Yeah. And then just, yeah. FAQ, um, if Yeah.
Submit. Yeah. The, the like second.
Nathan Barry: Yeah. Just do the extreme
Jon Youshaei: issues or Yeah. Or 16th.
Nathan Barry: Yep. And then, like, we'll cover these things. Yeah. And that'll be fine.
Jon Youshaei: Yeah.
Nathan Barry: So then, like, how long do you think it would take to do To review? To review a video?
Jon Youshaei: So we start with, like, ten customers. Let's say, let's say it's a ten minute video.
It'll probably take me an hour. Forty five minutes to an hour. On a ten minute video? If I'm giving real detailed notes. Like, I'm, it's like ten minutes, I'm re watching it back. Which is actually making me think, like, what if they give me an hour and a half video? I probably have to think about that. Like
Nathan Barry: the video [00:34:00] length.
Jon Youshaei: Yeah.
Nathan Barry: Well, I mean, if you're thinking about the video, isn't it the first 10 minutes that matters most?
Jon Youshaei: Yeah. And even the first five minutes.
Nathan Barry: And so that's the thing. If you're saying like, you can submit any length of video you want.
Jon Youshaei: Yeah. I'm reviewing the first 10 minutes. Got it.
Nathan Barry: Or, or up to the first 10 minutes.
Jon Youshaei: Yeah. What, what, okay. As, as a, like a customer, how would you feel about the first five minutes?
Nathan Barry: I mean, you just have to position it as to why the first five minutes are the 90 percent of what matters.
Jon Youshaei: Yeah. Yeah. Which is true. Yeah. You know, it's cause even, even like if you want to be really like surgical about it, it's really the first 30 seconds to a minute.
But I feel like then the creator will lose out on all the feedback about how they retain not just hook.
Nathan Barry: Yeah. So, I mean, I think you just hammer that home. So I was like, I really want you to review the full video.
Jon Youshaei: Yeah.
Nathan Barry: And you're like, look. We're going to keep working with you to dial the first five minutes because it doesn't matter after
Jon Youshaei: that.
So really, I actually, what I think it is is it's thumbnail plus title plus five minutes [00:35:00] first five minutes. So like that, that is really what the review is. Yeah. How long
Nathan Barry: do you think this takes?
Jon Youshaei: That's faster because like I can, I can see right away. The thing about it is it's fast to analyze when something's off.
Maybe, again, this is like going and trying to over deliver, I'm trying to find reference points of like, no, no, no, try a title like this, try a thumbnail like this. I think that works. Yeah. So
Nathan Barry: I guess math wise, I should have done something different, but for this math work, we need to get to what, 25 minutes per,
Jon Youshaei: per, per review.
I, I, yeah. I'm like trying to think about how to even, like, yeah, cause the first five minutes makes it better.
Nathan Barry: Yep.
Jon Youshaei: So first five minutes. So if I'm, if I'm taking. Five times as long to review as the piece of content is, you know? Cause like I'm thinking about stopping typing, like having a clear thought
Nathan Barry: and you're like, Oh, no, no, now I know what it is.
And now I go back.
Jon Youshaei: So every, everything I should just as a rule of thumb, assume that anything that gets submitted to me, [00:36:00] I'm taking five times longer to give them feedback. Yeah. Um, or find an example, give a reference. So, so this is like right away, this is 25 minutes.
Nathan Barry: I feel like if you get to 30 minutes per video, we're slightly over, uh, Our time here, but like, we're still in the, in the ballpark of a great.
Jon Youshaei: Yeah. Or like, yeah.
Nathan Barry: And you're like, Oh shoot. We're at 2000 an hour instead of 2, 500 an hour on your, your takeaway. And you got to sell and market the thing and other stuff like that. Is there anything that someone who's not you could do in this process to provide value?
Jon Youshaei: I'd want to do everything myself to start and then figure out how to delegate like we were talking about on stage.
Um, I think the organization of this, somebody else could do. Cause like, just taking my work and organizing it. Um,
Nathan Barry: Probably the communication.
Jon Youshaei: Yeah, definitely the communication of like, I shouldn't say team. Yeah.
Nathan Barry: Things the team could do. Yeah. Organization.
Jon Youshaei: Yeah.
Nathan Barry: And then,
Jon Youshaei: uh, I think the communication.
Communication, yeah, comms, yeah, for [00:37:00] sure, yeah. Like, Hey, thank you for submitting. Uh, uh, Jon now has this in queue. Um, we'll make sure to deliver by that
Nathan Barry: automated.
Jon Youshaei: Yeah.
Nathan Barry: Right.
Jon Youshaei: I guess. Yeah, we got, yeah. Like submit, I guess
Nathan Barry: there's some level of like packaging up the links, making sure that, you know, on this day, all the links are waiting for you in the right format.
Yes. Yeah. Yep. So that you can do what you do best. Yep. I think there's a pretty interesting business there.
Jon Youshaei: Yeah. It's nuts that we're like. Live talking and building this, like, after this morning because I was not even thinking about this as something.
Nathan Barry: So what I'm wondering is, like, is there anything that's missing that feels important?
Or could be broken in the process?
Jon Youshaei: My tendency is to add more to things without knowing if they're necessary. So I'm, like, trying to think about, like, if you give me access to your YouTube analytics, like, and I look at the retent like, But, but, the fact that you said this is enough, and that many people in our talk were emailing and saying, hey, [00:38:00] I'll pay you to audit my content on a once a month, I'm like, and knowing how much time this will take, I'm tempted not to add more to it right
Nathan Barry: now.
Jon Youshaei: And then I also don't want to be the guy who's like, hey, thanks for paying this much. Now here's upsell number one, two, and three. No, no, no. You, you, you got the all access pass to Disney World, you know, like I'm not here to charge you more for. You know, like, like this ride versus that ride. Yeah. I like that.
Um, but except for the rush fee, which I think is like an extenuating circumstance that would bring upon like extra friction that I need to like figure out with every other part of the business. That's where I feel more justified.
Nathan Barry: Okay. Here's the thing that I think you add, if someone does a one year commitment and they prepay, they get a channel out of it as well.
Jon Youshaei: Oh, nice.
Nathan Barry: Cause most people, like most subscriptions software businesses, you say, Hey, if you pay for a year, we'll give you two months for free.
Jon Youshaei: Yeah.
Nathan Barry: In this case, all you did is you gave additional value and you didn't have to offer, you know, whatever that is, an 18, 15 percent discount.
Jon Youshaei: Yeah.
Nathan Barry: In our case as a business.
Jon Youshaei: Yeah.
Nathan Barry: There's not really any [00:39:00] difference between paying monthly and paying yearly on that amount of money. Interesting. And so you're like, yeah, we'll lock it in for a year. And you're going to give us, you know, we said the two rush fees, you
Jon Youshaei: know? Yeah. Yeah. For like your high priority videos. Let's say that launch video that you put up.
Nathan Barry: Yeah, exactly.
Jon Youshaei: Like, like that one. I know they're on a timeline. There's a lot of people like looking at the stakes are high. That's one of Nathan's rush. Yeah. Yeah. And then maybe there's hopefully communication ahead of time. Right. Um, that this thing is coming this month.
Nathan Barry: Right. I was thinking about what Bonnie Christine was saying in the mastermind that we did.
Yeah. Um, Where she was just talking about how she's amazing at putting together sophisticated offers and the funnels to sell and all of that. And for this one part of her business and she's sold like millions and millions of dollars a year in products. And for this one part of her business, she's just like, nope, has to be dead simple.
You know, we sell it through, uh, Instagram DMs. This is the exact offer. That's it. That's it. You know, we're like, oh, we can tack it. And she's [00:40:00] like, no, it is just this. Yeah. And she's old, uh, you know. Hundreds of thousands of dollars worth it in a couple of months. Wow. Cause you just stayed so committed to, you know, a very straightforward offer.
And so I think that's what you have to do.
Jon Youshaei: So if I were to offer this right now, would you pay 12, 000? Yeah, absolutely. You would.
Nathan Barry: No question. Get out the Amex right now.
Jon Youshaei: Wow. Okay. If I launched, man. Okay. All right. Wow. You helped me ideate out of this. Okay. Here's another question. Like. Do you think I need to build a landing page and like to have this all fleshed out?
Like, how, what level of like, or do I just take the people who are interested after, like, today and go with that, develop, like, the system, and then once we go to at, or like, oh, I think I'll, I always need to have a cap into who's in this. . Um, well, and that's
Nathan Barry: the other thing. You say, Hey, I'm only taking five clients.
Right, right. As you did Yeah. You do that, you make sure it's good. Good. And then you dial the process. 'cause we have so many assumptions in here. Right, right, right, right, right, right, right. And so you, you find out, oh, I can actually do this a little faster. Yeah. This is actually way slower and harder.
Jon Youshaei: Right, right, right.
Nathan Barry: And you get that worked out and then you [00:41:00] get to go to your email list. Yeah. Uh, or whoever this wait list of people emailing you. Yeah. So I would always run a wait list. Okay. And say, Hey, if you wanna get on the wait list for this. Yeah. Uh, there's. You know, other people on there and then you email the waitlist and you say, Hey, I've got two slots open.
Got it. Who wants the first come first serve? Yeah, got it. And then, you know, it's going to be much easier. So yeah.
Jon Youshaei: Is there ever a public landing page for this or it's always communicated via email and like, you know, like word of mouth,
Nathan Barry: either one is fine. You need the page in order to make it clear what the expectations of the value.
Okay.
Jon Youshaei: Yeah. Yeah. Because
Nathan Barry: you know, like we're talking about, it's really important. The expectations are
Jon Youshaei: set correctly. Yeah. Especially for this in late. Yeah. What, what, these are what you're
Nathan Barry: getting,
Jon Youshaei: the fact that your roast could be shared.
Nathan Barry: Yeah.
Jon Youshaei: Yeah. I might just make this a default, and if somebody says they have a pro, I, I don't, I almost don't wanna charge for the private thing right away.
I agree. Because it's almost like I, I, I don't, it can
Nathan Barry: be shared within the group, and it seems like, Hey, maybe you do it as a favor or whatever else. Someone's like, Hey, could you really not share this one? Yeah. Like, no problem. No problem.
Jon Youshaei: Yeah, [00:42:00] no problem. But
Nathan Barry: nine out of 10
Jon Youshaei: Yeah.
Nathan Barry: Get shared publicly.
Jon Youshaei: Yeah.
Because there's also diminishing return or semi-private within the group. Semi private. Yeah, exactly. Yeah. Yeah. Versus public like. I think there's still a level of like, other people who are learning from others, like there's a level of like safety and vulnerability and having your rough drafts there versus like, hey, it's going to be public for anybody to access.
Um, and then that feels like you don't, that access is not real access because people would never pay for it.
Nathan Barry: I'm like torn in this in a few different ways because on one hand, this caps out really soon.
Jon Youshaei: Yeah.
Nathan Barry: When we could get into, Uh, you know, how to scale it and we bring in other YouTubers and
Jon Youshaei: all this.
Yeah. We're not trying to do that. Right. No, no, no, no. Yeah. To define like the price tiers. I think there's two, like, um, sides of it. So it's annual and then there is it, should I do monthly, three, quarterly, or like, like I feel like monthly, the thing about it is like, if you just do it once and then you opt in, it's like, it's like, I think at least quarterly.
Nathan Barry: I think both are an [00:43:00] annual commitment.
Jon Youshaei: Both. No matter what.
Nathan Barry: One's just paid
Jon Youshaei: monthly, and the other is paid up front. And then, what's the, is there a refund policy?
Nathan Barry: I would probably position it as an annual commitment, and you can cancel anytime.
Jon Youshaei: Cancel anytime.
Nathan Barry: Which is a little bit of a dichotomy there, where you're like, well, hold on, is it really a commitment if you can cancel?
Jon Youshaei: Yeah. Yeah.
Nathan Barry: But it's like, look, if this isn't delivering value,
Jon Youshaei: yeah, right,
Nathan Barry: happy to let you out of it. But you need people to come in. Someone's like, well, can I just do it for three months? No, it's annual. It's like, no, no, no, you gotta do it. Look, we're going to get an increase in each video over time. Right, right.
You've got to implement it. Yeah. If you're thinking you're going to get a roast on one video and then forever be a phenomenal YouTuber. No, no, no. No, no.
Jon Youshaei: Yeah, it's a shift.
Nathan Barry: So I think the difference is really just pay up front, annual commitment, but pay up front versus pay monthly.
Jon Youshaei: Versus the other one is pay monthly and, and, and like there, you send me your credit card and there's like a monthly withdrawal.
Nathan Barry: Yeah, exactly.
Jon Youshaei: Okay. Okay.
Nathan Barry: So yeah, it's just annual versus monthly. And there's just a very slight, [00:44:00] if you pay annual, there's bonuses
Jon Youshaei: up front and then let, let's say, so, okay. So there's annual pay up front versus pay monthly. And then if you're, if this, if you, if you do this, you get the monthly roast, right?
Just, just the service. Um, and if you do this, you get the monthly rose, but then you get the channel audit and then you get the, uh, to rush, uh, to rush. Videos. And then this is 48. Yep. Yeah. I might do, I might do 72, just in case it's a weekend, so I could get it on Monday. Yeah,
Nathan Barry: 72 or 48 business hours. Yeah,
Jon Youshaei: 48, yeah.
Nathan Barry: Yeah.
Jon Youshaei: So, okay. And then, and then pay up front, so they, this is, they pay 12K up front. Yeah. This, they pay 1, 000 monthly, first of the month, automatically deducted. Yep. But at any point, if they're like, Like, I'm not happy with the service, maybe it's like prorated back.
Nathan Barry: Yeah, exactly.
Jon Youshaei: And, but this way it's like, I guess the real benefit [00:45:00] to them is like, you kind of sign up and then the money's going one way or another.
This one is like, I can use the cash up front to hire, to build my team, to reinvest.
Nathan Barry: Yeah, because we could, you know, if you had half, you get ten people to pay up front, you've got 120, 000. Yeah. You're like, okay. I don't think you need a dedicated person for this. Right, right, right. But like you have a lot of confidence in your ability to Yeah, deliver.
Offer this service. Yeah.
Jon Youshaei: Okay, that's interesting. Yeah. This
Nathan Barry: is fun.
Jon Youshaei: This is really fun. Like
Nathan Barry: in 30 minutes or whatever. We're like, here's a whole map for a business that we don't actually know because we haven't tested this. Let's sit down. Yeah, yeah, yeah, absolutely. But we don't know for sure that this is going to work.
Oh, yeah. Yeah. I mean, you and I have both been around in business for a long time. I've seen a lot of things, and I don't see anything about this that Would make me think it's not going to work.
Jon Youshaei: And the fact that it came from the audience saying, we'll pay, like, I would have never imagined that price point that we kind of anchored at until people started yelling it out.
And then I was like, okay, I was like, [00:46:00] then I was like, I was just trying to find extra validation. I'm like, okay, email me. And then getting the emails I'll pay, like, where's the stripe page? I'm like, we just talked about it 30 minutes ago.
Nathan Barry: And they're like, but seriously, what have you been doing? What do you do?
I was commuting
Jon Youshaei: to Nathan's studio. Um, So there's something there. I just think the way you're encouraging me to think about it with like time and cause I always over index on the value and I'm like, let me do that. And then when I had my course just try to over deliver, but it took a lot of time, you know, and so for this, and you know, you want to be sustainable both for yourself as well as them.
It's really interesting. So dude, let's, let's, um, I'm excited to reflect on this and see what happens. Uh, yeah.
Nathan Barry: And we can report back on, on where it's at, but really like to wrap up some takeaways, I'll, I'll share a couple of mine and I'm curious for yours, but I think the first thing is recurring revenue provides a huge amount of stability.
Jon Youshaei: Yes.
Nathan Barry: And so I imagine this being the foundation that powers so much of your business and like gives you the confidence to take really big swings.
Jon Youshaei: [00:47:00] Yeah. Absolutely. Absolutely.
Nathan Barry: Because then, you know, let's say there's a sponsor deal that comes in and you're thinking about like, it's not quite the right fit, but you've got payroll and this makes you go like, Oh, it's a hundred percent off.
Like no interest in that because I've got this, the recurring expenses of the business. Yeah. Totally covered by recurring revenue.
Jon Youshaei: Right.
Nathan Barry: We can also launch this really quickly.
Jon Youshaei: Yeah.
Nathan Barry: And then the last takeaway that I have is anytime you can get that immediate feedback. Which most people don't have the luxury of sitting in front of, you know, a hundred of their target customers.
Wait, you, but anyway, you can recreate that early in the process. I think it's so valuable.
Jon Youshaei: That's huge. And also, I mean, the other thing about it is like, not only that, but like you guys are watching this right now, if you have thoughts in the comments, like let us know, cause I mean, to your point, building in public is so fun because it's Immediate signal versus noise.
Yeah, I think my big takeaway is that I don't have to have the perfect landing page Um, or the perfect product to launch [00:48:00] because my tendency is like let me get feedback I always love like i'll be in an uber driver for their thoughts on something that i'm working on You know, but but like i'll get feedback But sometimes i need to polish the landing page and get everything together before I launch something and I think this whole process has taught me is like No, if you can really offer a service that people are asking you for right before you even put it out You Then deliver value to them, perfect it while, you know, like, like having it as a business.
And then the polish is when you want to scale.
Nathan Barry: You know what? I think our rule for this should be is that your sales page, as much as you ever get it for this first version has to be a Google doc.
Jon Youshaei: I was going to say, if, if you're paying that much money, don't you feel a little bit let down by a Google doc or you don't care because I feel
Nathan Barry: like I'm getting into the ground floor of something that like, you're like, Hey, I only offered this to five people, you know, I'm only, you know, gradually scaling it up.
And you just, the way I would position it is I'm like, look, I could spend all this time. I can hire a designer, make a beautiful page. That's not what you're paying me for. [00:49:00] You're paying me to give a teardown to roast your video. And
Jon Youshaei: that's good.
Nathan Barry: You know, it's, you just, you cut away everything else and just
Jon Youshaei: focus
Nathan Barry: on the value.
Jon Youshaei: So if I put the, if I, because I think it's right, setting clear expectations and FAQs is important. But if I put that in Google doc. Send it to you and the other people who email me, but you feel like with
Nathan Barry: a, with a ConverKit commerce link for the checkout, people can sign up and do that recurring thing.
And you're good to go. You've got a business. That like you would leave craft and commerce with a 5, 000 a month recurring revenue business, and then pretty quickly scale it to, you know, 000 a month,
Jon Youshaei: dude, this is a, I mean, I have so many more questions, but I think this is, this is the most tangible thing that I don't know, like has come from like a, a talk like this.
I appreciate it and helping me think through, I hope it's valuable to people watching as well, but, uh, this is amazing, man. I can't wait to see where this goes. Thank you, Nathan. I
Nathan Barry: love it. So if someone wants to get on the wait list for this,
Jon Youshaei: yeah.
Nathan Barry: Give the email address one more time where they can [00:50:00] email
Jon Youshaei: me at hi at you shy.
com. So H I at Y O U S H A E I. com. Mention that you're interested in the roast per month program or just, just type in roasted in the subject line and tell me a bit about yourself. I think I do want to take a look at people's channels and make sure they're a good fit. Um, well, yeah,
Nathan Barry: it's got to be an application process.
Yeah. We don't just let anyone in. Yeah. Yeah.
Jon Youshaei: And so I just, but more so to make sure it's valuable to them and then I'll set up, put together the Google doc to start. Now it's so interesting. It was almost like, uh, you go to In N Out burger and this is the secret menu, you know? I like it. Um, yeah, I'm, I'm, you're shifting my mind in terms of all that, but, uh, Yeah.
I think that's the email. If you're interested or if you have any thoughts, leave it in the comments, but, uh, let's keep building this in public and see where it goes. And I think this is going to be such a great way for me to fund even bigger, bigger productions and grow it. Like, like, I mean, with our interviews and like what we've done, like that last interview with Mr.
Beast was our most expensive shoot. Cause I was just wanting to make it, you know, the graphics of the set, like all the stuff that we did, like, you know, it took a lot of like [00:51:00] manpower to pull that off. Right. So this would be cool to have the peace of mind that I could do even more of that for viewers and for our business.
So. Sounds good. Yeah. We'll
Nathan Barry: leave it there. Thanks for
Jon Youshaei: watching everybody. Thank you, Nate. Leave
Nathan Barry: comments if you're, you know, have any feedback at any point in there, drop a comment and say like, Oh, this is what I think you should do. I'll be, I'll be coming back to
Jon Youshaei: this comment section. This is very like a target conversation, but thank you, man.
Sounds good. And
Nathan Barry: I'm a happily customer number one.
Jon Youshaei: Thank you, man. Let's do it. Let's do it.
Nathan Barry: Appreciate it. Perfect. There we
Jon Youshaei: go. That was amazing. If you
Nathan Barry: enjoyed this episode, go to the YouTube channel, just search BillionDollarCreator and go ahead and subscribe. Make sure to like the video and drop a comment.
I'd love to hear what some of your favorite parts of the video were and also who else we should have on the show.