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The only FREE Roofing Sales Training Podcast and YouTube Channel focused on both retail and storm damage roofing sales. Every video has an actionable take away to help you generate roofing leads, cold call, ace your pitch at the door, close sales, get more referrals and more... Learn how to stand above competitors and win more sales, even if you suck at selling. Get everything you need to become a "million dollar closer" in roofing sales for retail, hail damage, and door to door (canvassing). Subscribe & follow for FREE roofing sales training every Monday and Thursday.
I wanna help you nail your interview so
you can get a career in the fast paced,
wildly high earning potential of roofing
sales where you could earn a hundred, 200,
or even $300,000 in your very first year.
But what you're gonna learn here is
how you don't blow it in the interview
and how you don't end up accidentally
saying yes to the wrong company.
Cuz I hear a lot of people reach
out to me and share with me.
That the company they started with
is not who they ended up with.
Now, I was fortunate enough to start and
stay with the right company for as long
as it did until I came to this side, but
it doesn't go that way for everybody.
So I'm gonna give you, in this video
a peek behind the curtain so you
know exactly what roofing companies
are looking for, to prepare you for
success, and give you three really easy
tips that are gonna be super simple to
follow, to help you nail the interview,
make a wildly strong impression.
And get that job offer with the
right company so you can make
life-changing income and provide
life-changing opportunities
for yourself and your family.
Hey, first I wanna say welcome.
Or maybe welcome back.
If you're new to the industry,
you're in the right place.
My name is Adam Bessman, the roof
strategist and everything that I
do is designed to help you and your
team smash your income goal and give
every customer an amazing experience.
And although our stories might
not be identical, my guess
is there's some similarities.
I came into this roofing
industry cuz I heard about it.
In fact, it was my stepdad Ron,
who I'd heard about it from.
But it was this little known industry
and I was like, wait a minute.
Ron says you can make a hundred thousand
dollars a year selling roof door to door.
And I was like, no way.
That's.
Who, who can make that kind of money?
And this was back in 2011 where at
the time I was a massage therapist
and natural medicine practitioner
earning under $20,000 a year and
living on a very strictly calculated
$4 and 20 cents a day in groceries.
And I never went out to eat.
I couldn't even afford gas to go visit
my family on Easter, which is why I
called my mom to ask for 20 bucks.
And then Ron gets on the phone
and says, Hey, maybe you should
consider a career change.
You can make a bunch of money in roofing.
I was like, N That sounds horrible.
Who wants to get into roofing?
I don't know anything about roofing.
Selling roofs sounds really boring.
I don't anything about roofs.
I don't have sales
experience door to door.
What people still do that?
And I brush it off, and I'm glad that
I had some time to think about it on
that drive to and from, uh, gurney,
Illinois, from my home in Madison,
Wisconsin, that four hour round trip.
And I realized that it was worth a shot.
And in my very first interview, I walked
in and that gut feeling came to me because
this company shared with me illicit.
Practices.
They were frankly participating
in fraudulent activity, and I'm so
glad I knew that they weren't the
right people to do business with.
So let's talk about you.
Let's get you prepared and give you
that peek behind the curtain so you
can make that strong first impression.
Get offered that opportunity and
really make some life changing money.
All right.
First, let's go through a little
peek behind the curtain so you
can peel it back and see what
roofing companies are teaching.
See, I have a, a sales system that I
provide to companies all across America.
In fact, it's used in, in every state
in the us, Canada, Australia, even
Sweden by thousands and thousands
of people from companies that are
just getting started to quite a few
of the largest companies in America.
And I'm an official sales training
partner for Owens Corning.
And if you know anything about roofing for
a day or two, you'll know who they are.
The reason I share this background
with you is I've had an opportunity
to work with tons of business
owners, and in my system I teach,
I'm giving you an insight to what I
teach roofing companies to look for.
It is these five profile traits.
Okay?
These five inherent characteristics
about you or the person, and they
are a hustler, thick skinned.
Persuasive, persistent and confident.
And what I mean by that, a hustler
is someone who has in the past shown
that they've chased a really big goal.
They've had to work really hard to
achieve something, whether it's athletics
or business or a musical instrument.
Okay, persuasive.
This is someone who is.
The ability to communicate clearly,
their side of their point of view,
whether it's sales, business, politics,
religion, to be persuasive and say, oh,
I wanna think like that too persistent.
Someone who's heard no, or been rejected
or faced obstacles, time and time again.
And instead of reaching that
obstacle, be like, eh, can't do it.
They just ask themselves how.
And they continue go through
going through the motions over and
over again, regardless of those
roadblocks to get to the end.
All right.
Next we have confidence.
Hustler, thick-skinned, persuasive,
persistence, confidence.
I'll go back to the
thick skin in a moment.
Confident is the way
someone carries themselves.
You know those people that give
you the handshake like this, that
doesn't show confidence and I,
I'm, if you can't give someone a
handshake and look 'em in the eye.
To me, that's broadcast confidence.
Someone that communicates clearly
has their chest open and wide
communicates with assertiveness.
This is confidence.
On the opposite side.
If you sit in an interview and you
talk a little sheepishly and quiet
like this, or if you shake hands
like this, that doesn't really
broadcast a whole lot of confidence.
It makes it sound like you're
questioning every single word
that comes outta your mouth.
So instead, we need to present ourselves
with confidence because it is mission
critical in sales and especially
in roofing sales, and especially if
you're with a company that's doing
door to door, and the one that I
skipped before is thick, thick skinned.
This is someone I'll,
I'll be frank with you.
I was not thick-skinned.
This was the hardest
part for me to develop.
In fact, I was very, very sensitive.
But, In sales, in especially
roofing sales and especially in
door to door roofing sales, we
get rejected over and over again.
We get people calling us names,
and when we are working in
people's homes, it's their castle.
People like the, the
ultra crazy comes out.
So if I were to sell you something
at, at a big, uh, store, for
example, is an article of clothing
and something went wrong with it,
and you go to the re the returns
department, you might be mad about it.
Okay.
And you're gonna be rude.
Maybe, maybe not you, but you know,
the type, the people that are well,
that gets turned up to level 11
when you're in their home because
people's homes are their castle.
And that level of conflict
was horrifying to me.
But being thick skinned or the
willingness to develop thick skin
is really, really important because
if you don't, you will fold.
You will get crushed.
You will go home every day
saying, this is not for me.
I want to quit.
I wanna be comfortable.
So those are those five profile traits.
The companies are, are often looking
for hustlers, thick skin, persuasive,
persistent, confident people.
So now what I wanna share with you are the
three tips to help you ace this interview.
Now, knowing what to look
for in the background.
But before I get to those tips, I wanna
just mention to you that it is mission
critical that you align with a company.
That aligns with your values.
And I did a video on YouTube
called How to Choose the Right
Roofing Company to work with.
And I give you questions to ask
them and how to gauge their culture.
So check that one out and we'll put a
link to that video right up here as well.
And the reason I say that is a lot
of people may offer you a job, but
the the truth is you get to be choosy
about who you want to work with.
So in this video, we're gonna now
move into those three tips and
let's rock and roll, shall we?
Tip number one to nailing your
interview and roofing sales is to
do your homework on the company.
When I was interviewing sales
reps, the first thing I say
is, what do you know about us?
And if they said, oh, nothing,
I'd end the interview.
If you're not willing to just jump on
Google and just type in the company name.
Look at their reviews,
look at their website.
Look at their Facebook posts of
what they've posted recently.
Look at their reviews on Facebook, see if
they're better Business bureau accredited.
See what manufacturers they're
installing shingles for.
If they have any certification, are
they volunteering or participating
in any charitable causes?
If, if they aren't sure about what
you do or how you serve people, like
to me, I was like, interview is done.
So tip number one is do your
homework and come with notes.
Who they are, what manufacturers they're
working with, what accreditation they
have from, whether it's local businesses
or again, manufacturer certifications,
the Better Business Bureau, what
charitable causes, all of those details
come with it, and it shows that you
care and that you want the job and that
you know something about the business
and were willing to put in the work.
Alright.
Tip number two is now that you know
those stories, those five profile
traits, they're looking for hustler,
thick skin, persuasive, persistent,
confident, my advice to you is to
tell stories about your past, where
you've exemplified that behavior.
Now, in sales, we all know
that salespeople can talk their
way in and out of anything.
And what you don't wanna do in an
interview is say, I am someone who's
a hustler and I'm willing to work
really hard to achieve my goals.
Uhuh.
Anyone who's recruited more
than one salesperson knows.
We're always told what we want to hear cuz
that's a, a sign of a smart salesperson.
I know what you want to hear
and I'm gonna tell it to you.
So instead, tell a story.
Listen, I'm someone who has
worked really hard to achieve big
dreams and big goals in my life.
And I'll give you an example when I was,
and then go back and share the story.
Talk about the roadblocks, talk about
the obstacles, talk about the persistence
that you had, talk about the setbacks,
talk about the times that you, fa.
Faced rejection and thick skin.
So those stories showcase those
qualities far more than any lip
service that you could give.
All right, so that's tip number
two, which is telling stories.
And then tip number three
is to ask questions.
Questions like, what makes your business
different than the next competitor?
Why would a salesperson such as
myself, choose to work with you
as opposed to one of the countless
competitors in our market?
As a customer, why would customers choose?
Us or your company versus the competitors?
What do you guys offer homeowners
in a service or experience
that other companies don't?
What is the number one roadblock
that I'm gonna experience when it
comes to achieving my income goal?
What would advice would you give
me if I was just getting started?
What do you wish you knew when
you got going in this business?
What will be the thing that I
like most and the thing that I
like least about the business?
And when you ask these intelligent
questions, it shows that you're prepared.
It shows that you've done your homework
and it will help you sniff out whether
they're, uh, what we call a good
company or a snake in the grass.
And the snake in the grass are the people
that will say yes and hire everybody.
So you will likely get lots of
people that offer you the job.
It's why I empower you to be choosy,
and it's one of the reasons I really
want you to watch that video up there,
which is how to choose the right
roofing company based on the culture.
So there's your three tips.
All right, do your homework in advance.
Tell stories to showcase your talent
that you've exemplified throughout your
life, your past career, your childhood,
college, high school athletics.
Musical instruments, accomplishments,
you name it, and then come
prepared to ask questions.
And then as a bonus, I have two
bonus pieces of advice for you.
Number one, listen to your gut.
If you have a funny feeling about an
organization, just don't work with them.
And you can always say, Hey,
let me think about this, and
I have to chat with my wife.
My girlfriend, my boyfriend, and
then I'll give you an answer by and
just tell them it's a life decision.
It is a big deal and it
is okay to think about.
I personally would not jump on board
with a company that's requiring
that decision and they're gonna
say, you're in sales, you're all in.
You're all out.
And that pressure, no, this is a life
decision that you're behind and it is
totally fair to take some time to think
about it and sit in with a few people
and say, alright, these people are
truly, in fact, the best folks for me.
So again, trust your gut and.
Make sure that you give that some
serious consideration and wait as you
choose the right company to work with.
And the next bonus is to let the folks
know that you're watching this channel.
Let them know that you've watched
this channel, maybe other channels
that you're doing your homework.
Cause it shows that you are
incredibly eager to learn and quite
frankly, your leagues ahead of the
rest by doing some self-study and
being prepared for that interview.
Alright, there you have it.
Three tips to ace your interview
and roofing sales to help you
earn life-changing money one, two,
$300,000 in your very first year.
Regardless of your, your background,
your past, your education, where you
came from, where you didn't come from,
where you went to school, where you
didn't go to school, it doesn't matter.
This industry will give
opportunities to anyone.
And as you do jump in this
business, I en I en encourage you
to, to stay here on this channel.
Watch the new video, subscribe
to the channel, stay up to date.
And jump into my free training center.
You can click the link here or
text free to 3 0 3 2 2 2 71 33.
That's free to 3 0 3 2 2 2 71 33, and
you will bypass the learning curves.
You can make even more sales even
faster without having the very painful.
Very discouraging learning
curve that many of us, in fact,
most of us have experienced.
So I'm so excited to
welcome you to the industry.
I hope you are wildly successful.
And if you're someone who watched
this or listened to this and you
did it for the entertainment because
you're already in there, please post
a comment and share your advice.
What advice would you give to someone to
acce their interview and roofing sales?
I'd love to hear from you.
All right, thanks for joining me here.
Just cuz our time here
is about to wrap up.
Doesn't mean you're in my time has to.
So if you haven't done any yet, jump
into my free training center right here.
Or click into this video to watch how to
choose the right roofing company to work
with, and I'll see you in the next one.