How I Tested That

In this episode we interview Sylvia Hall. 

Sylvia is the co-founder of Lifted Naturals. We chat about how a company can start out as a solution to a personal problem, but in order to be a viable business, we need to perform customer discovery beyond friends and family to see if there is any traction.

Sylvia emphasizes the significance of authenticity in entrepreneurship and the need to rapidly test solutions, and listen to customer feedback. 

Her insights into how to grow a wellness business should provide valuable lessons for other aspiring entrepreneurs.

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What is How I Tested That?

Testing your ideas against reality can be challenging. Not everything will go as planned. It’s about keeping an open mind, having a clear hypothesis and running multiple tests to see if you have enough directional evidence to keep going.

This is the How I Tested That Podcast, where David J Bland connects with entrepreneurs and innovators who had the courage to test their ideas with real people, in the market, with sometimes surprising results.

Join us as we explore the ups and downs of experimentation… together.