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"Mick Unplugged" is a transformative podcast that challenges listeners to move beyond the conventional 'Why' and embrace the empowering realm of 'Because.' Hosted by Mick Hunt, the voice of Modern Leadership, this podcast is designed for leaders, doers, and anyone aspiring to create meaningful impact in both their personal and professional lives.
Each episode delves into the principles of Modern Leadership, focusing on discovering your 'Because'—your core driving force—and how it can turn dreams into reality and aspirations into actionable steps. With practical advice, real-life stories, and forward-thinking insights, you’ll learn to make your 'Because' a daily focus, fueling your journey toward success and fulfillment.
Whether you’re looking to deepen your motivation, set meaningful goals, or apply modern leadership theories to overcome challenges, "Mick Unplugged" provides the tools, strategies, and insights to guide your path. Subscribe now and start transforming your life with purpose and modern leadership principles.
Because you're big on branding, brand identity. What are 3 components that people need to think about when they're building a brand?
Samara Beth:Well, you need to know who your audience is. That's key. You kinda have to be part of whatever environment you're in and figure out what's your purpose, what's your why, what's your passion. It might change. You have to be flexible, and then you build that brand based on what you really wanna do, genuinely really wanna do, and then what the market is paying for.
Samara Beth:That's 1. I guess the second would be being a chameleon and being able to evolve and change. Yeah. And the third thing when it comes to brand is you have personal brand and then you have your business brand. So your personal brand is who are you?
Intro/Outro:Welcome to Mick Unplugged, where we ignite potential and fuel purpose. Get ready for raw insights, bold moves, and game changing conversations. Buckle up. Here's Mick.
Mick Hunt:Ladies and gentlemen, welcome back to another exciting episode of Mick Unplugged. And today's extraordinary guest is a dynamic entrepreneur and creative visionary known for her innovative approach to storytelling and brand building. With the passion for empowering others and a keen eye for details, she's made a significant contribution to the world of media and business. Her work has inspired many to think outside the box and embrace their unique voice. Please join me in welcoming the creative, the empowering, and the visionary, miss Samara Beth.
Mick Hunt:Samara, how are you doing, dear?
Samara Beth:Thank you. I feel like the crowd goes wild.
Mick Hunt:They they're doing it right now. Like, literally, 10,000 people just erupted and and clapping just for you.
Samara Beth:I love it. Oh my gosh. That was an amazing intro. Thank you. So Absolutely.
Samara Beth:I am fantastic. I'm here in sunny, hot Arizona, Scottsdale.
Mick Hunt:Yeah. This time of the year, like, literally, if you go to Scottsdale or anywhere in Arizona, in the desert in particular, like, you have to do everything by, like, 6 o'clock in the morning. Last year, I was out in Phoenix, and me not really knowing the lay of the land. Well, yeah. I think I'm gonna go out for a little walk around, like, 10:30.
Mick Hunt:At 10:35, I was back in the Airbnb. Couldn't take it.
Samara Beth:Yeah. Yeah. Yeah. That's why we have misters at shopping center parking lots. Yes.
Samara Beth:It's very unbearable. When I first moved here, it was right before COVID. It was January December 2019 and then January 2020, but it hit, like, record highs, and nobody was out. There were summers where since I've moved here that it's been a 125 degrees Fahrenheit. I moved here from Canada, and I was like, I'm melting.
Samara Beth:Like, you you can't breathe. You faint. You melt. You're drinking hydration packets every day. So when people come to visit, I literally hand them sunscreen and hydration packets.
Samara Beth:I'm like, you
Mick Hunt:I believe it. You have to have it out there. Mhmm. So, Samara, I'm honored to have you here. I'm honored that you're blessing us and the audience and the viewers and listeners with your presence today because you're one of the people that I admire the most.
Mick Hunt:And your journey is amazing, but more importantly, the human being that you are is what I'm most proud of for you. And so I'd love for the listeners and viewers to just understand your journey from, you know, going from the media industry to becoming this leading entrepreneur and creative visionary that you are.
Samara Beth:Well, my heart's beating fast. I'm I'm gonna cry. You might make me cry. Is this like the Larry King show where everybody cries?
Mick Hunt:Let's do it.
Samara Beth:I'm gonna call Diana and be like, you did not tell me that I'd be balling on Mick Show. That was not what you said. I appreciate all those kind words. I hope I can live up to all of them. I will say that being in the event industry has been an incredible experience.
Samara Beth:I've been producing corporate social and nonprofit events and destination management for 30 years. I was married to, a nuclear submarine officer who went into oil gas construction expat, so we moved a lot. And that required moving businesses, starting businesses over, moving my family, my children. And so it's always a journey, and it's it's always challenging. Even when I felt like I was an introvert and shy among certain communities, yes.
Samara Beth:Everybody gives me yes. No. I know. It's funny because put me in front of kids and put me in front of men or, you know, an elderly, and I am, like, all in personality. But you put me in a group of females in my own community, and I get so insecure.
Samara Beth:It's wild. And I think a lot of that is because I have been surrounded by communities that have were raised with a great deal of wealth, and I feel like I didn't come from that per se and that add to that level. And so I have actually been introduced to the life of luxury in the last few years. I didn't even know it was untouchable for me. It was an untouchable.
Samara Beth:We look. We don't touch. We go into a store. We go right to the sale rack. We shop consignment.
Samara Beth:We get hand me downs. That was actually my upbringing. And it just I think part of that is that I'm a 3rd generation holocaust survivor. My mom was born in Munich, Germany after the war, and they came over through Ellis Island. It's a really neat story.
Samara Beth:All my grandparents were entrepreneurs, all of them, and I didn't even realize it or think about it until recently when I was in an interview, and someone said, where did that come from? Why did you become an entrepreneur? And I'm like, was it genetic? And I'm like, well, no. Not really.
Samara Beth:And then, like, Samara, your father's an attorney and had his own law firm. Your mother started her own business. She did events and conferences for near desk desk studies, and she did other things. And they did real estate and flipping homes. Her parents didn't speak any English.
Samara Beth:They only spoke Polish and and Yiddish, which is like German, and they only knew numbers. And they were really smart, so they had liquor stores and grocery stores, and my mom grew up working in those. And then her brother became one of the top research neurologists for the country. And then my other side, my dad's parents, who I don't remember, they passed away when I was young, but my grandpa owned a bar in by the Pimlico racetrack in Baltimore. That's where I grew up, in Baltimore.
Samara Beth:And so I'm thinking to myself, oh, yeah. I guess everybody in my family is an entrepreneur.
Mick Hunt:It's it's in the blood. It's in the blood.
Samara Beth:It's in the blood, but why did it take me 40 some years to figure that out is beyond me.
Mick Hunt:No worries at all, but you got it figured out. And I think you probably knew at a young age anyway. You're probably just fighting it a little bit. You probably knew.
Samara Beth:Yes. I always wanted to be an event planner. My mom produced conferences, and I was her OCD type a personality. Like, you would open my drawer and my socks were color coordinated by rainbow growing up. Yeah.
Samara Beth:I think it's a disease.
Mick Hunt:Yeah. So you're the person that that I can't get along with. Or, actually, I need you as a best friend because I'm color blind. And so I'm gonna have on 2 pair of socks that I think are the same color, and one's gonna be, like, bright green, and the other one's gonna be light blue. And, you know, that's just how I'm gonna roll.
Samara Beth:Well, I could give you a lecture about the difference between turquoise, teal, and light blue, and ocean blue if you want.
Mick Hunt:So we should, and I'm I'm solely sidetracking this conversation, but there's only one blue that matters, and that is Carolina blue. And, you know, I have a lot of family and friends that that like another college, but Carolina blue is a trademark blue just so that the world understands.
Samara Beth:That's it. It's just that. So it. Speaking of the Carolinas, I lived in Charleston for a year.
Mick Hunt:Really?
Samara Beth:I did. In the low country brother lives.
Mick Hunt:I I live in South Carolina right now, but not Charleston.
Samara Beth:Can I come visit just to eat shrimp and grits, please? Thank you.
Mick Hunt:Hey. Actually, it's a specialty of mine. So
Samara Beth:Okay. Well, I'm coming to visit you. Had mine. Yeah.
Mick Hunt:Let's go. Let's go. So, Samara, on make unplug, you know, we like talking to people about
Samara Beth:So in the beginning, it's hard to figure out what that is. And interestingly enough, I was originally a psychology major in University of Maryland. And I went through that process, and I had my own stuff, like eating disorders and depression things as a kid. I'm an insomniac. I take, like, 5 medications to go to sleep at night because my brain goes crazy.
Samara Beth:So all those things led me to I wanted to help people with disabilities in psychology. So I actually my coop in high school was at 2 a middle school and a and a high school, like, people up to the age of 21 with severe disabilities. And that was my coop, my internship, and then I went into that in college, and I was like, oh my gosh. I really wanna do this and help people. And I had a learning disability, which is a whole other story.
Samara Beth:Like, crazy stuff that's never happened to anyone. No human being ever on this planet has happened to me. I'm like the 1% for everything, I feel like. Oh, that only happens to 1%. Okay.
Samara Beth:So it's gonna happen to me when I have a surgery or anything. So I feel like the 1%. So all these things that have evolved through my life has gotten me to where I am today, but my why has changed throughout my life. So when I was a psychology major and they made me be, for extra credit, we had to be on the sofa of a grad student, and they were practicing on us students, that's when I realized, nope. Not doing that to anybody ever.
Samara Beth:That was horrible. I literally marched up to the office, and I said, I wanna change my major. And I I was like, I'm I'm gonna do events. I'm just doing events. I help my mom at conferences.
Samara Beth:I plan the ski trips. I did the proms, all the prom decor and all kind of stuff. This is who I am. I was a balloon artist in college at the big gift shop there that did balloon arts and arches and columns and all that for the universities and all the other stuff. I was like, I wanna do events.
Samara Beth:So I immediately said, okay. Well, there's no hospitality event program at University of Maryland back in the nineties, so I went for public relations in the College of Journalism. And that was perfect because I learned that I do not wanna be a reporter. I do not like or trust the news, and yeah. True story.
Samara Beth:And I became the top PRSSA, Public Relations Students Society of America student. I won the awards. My name was mentioned a gazillion times at graduation, and my parents and everyone was looking at each other saying, who were they talking about? Because I wasn't very smart in my mind. I had a learning disability.
Samara Beth:I had to take my exams in the disability service center or the teachers' offices my senior year of high school and 4 years of college, And people were my friends and my boyfriend were like, where are you? And there were, like, 600 people in a room in in college. And they're like, where are you? Why aren't you taking the test here? And I'm like, oh, the teacher let me do it.
Samara Beth:I had to, like, come up with stuff because I was Yeah. So humiliated by it. But my brain organizes in a different manner, and it ain't linear. I'm gonna tell you that. And all those Scantron tests and all those questions, they all are a linear manner.
Samara Beth:It's very complicated to explain. But, anyway, I knew what I didn't wanna do for a long time going through all that process. And then I was planning all the events, you know, for the sorority, and then I was philanthropy chair. I was always doing nonprofit work because that's what my mom did. And so I was always doing nonprofit work.
Samara Beth:I was always chairing events. I was always on a board, a very engaged, very active person, and that continued on. I did marry someone from the Naval Academy, so that was definitely a change of pace, and we moved a lot. And all the engagement and all the things that I was doing was I need to get out there, and I need to meet people. I need to create a village.
Samara Beth:I need to make friends. I need to be involved. I need to be on the boards. I need to be at everything. I need to.
Samara Beth:I need to. I need to, and I kept doing it and doing it and doing it. Of course, when we lived, we were stationed in Hawaii, and my son, at 13 months old, was diagnosed with autism, and that was like a boom. He was born in Florida. We lived in Florida.
Samara Beth:Yeah. I had a 6 week old, 8 duffle bags, and 2 cats, and the navy flew us 3 flights from Florida to Hawaii. It was 24 hours of nonstop flying. And we get to Hawaii, and we didn't have a home. We were living in the the military hotel until we could find a place to live, and we did.
Samara Beth:And Hawaii was amazing for 3 years because it's gorgeous. But while some people's kids were able to have play dates and were able to eat cereal bars at a certain age and were able to do certain things, I had a son projectile vomiting everything he ate for 2 years with white carpet.
Mick Hunt:Wow.
Samara Beth:So I went through a lot. We had five people at the house every day training him. We did early intervention. In 1994, 95, all you knew was Rain Man. I was told that I gave my kid autism because I ate tuna.
Samara Beth:I swear to you. Like, this stuff, it was crazy. And the doctor who first diagnosed him said we're like, what does that mean? Because we're just, like, jaw drop. We're like, autism?
Samara Beth:What what does that even mean? He said, well, let's just say your son will never be a politician. And I'm like, well, that's good because I don't really love him, but no one's gonna tell me my son is not gonna be a politician. You know what I mean? Right.
Samara Beth:That's when you're like, I'm gonna stay on my ground. And so we had second and third opinions and got him into, like, the top center in Baltimore and all that stuff. And so we just kept doing it. We just kept, you know, behavioral therapists, occupational therapists, whatever. He was terrified of children, cried all the time.
Samara Beth:I had to keep throwing him into lion's den. I had to quit my gym memberships because he couldn't be in the daycare because they would keep calling me on the intercom. Please come get your son. And it just was a nightmare, but we got through it. And so everything that I've done has led me to where I am.
Samara Beth:And at one point, I left my career as a corporate event planner in New York City, because I was still working for them as we were moving around, to be a Pampered Chef consultant, which is such a military spouse thing to do because
Mick Hunt:I didn't know this about you, Samara.
Samara Beth:Well I
Mick Hunt:thought I knew everything about Samara.
Samara Beth:Top recruiter, president's awards. Okay. Won all the trips, earned all the trips. I didn't win them. I earned them.
Samara Beth:Earned all the trips. Work I started in Florida, moved it to Hawaii, moved it to Texas, ran it for 8 eight and a half years very successfully. I had a great team, kept moving my business, starting over, but keeping the clients back where they were. And I traveled, and I spoke. They had me I was honored to be a presenter, to be an instructor, a coach, a teacher in the breakout rooms.
Samara Beth:I was on the Dallas Convention Center speaking in front of 3,000 advanced coaches. I became an advanced director. My pictures are all over these banners. My mom came. She's like, oh my god.
Samara Beth:You're, like, larger than life. I'm like, I know. This is crazy. Like, it was crazy. And they had big, big plans for me at that company and but we were moving from Northern Houston, Jersey Village, going down to Maryland, different area because I was falling asleep on the HIV lane while pregnant.
Samara Beth:So I got my son into this private school, and I was driving, like, an hour each way. And I was so tired pregnant, and so we ended up moving because, also, my husband was getting his MBA at the same time. So I felt like a single mom, essentially, because when they're getting their MBA, they're because he was also working full time. So it was like I felt like I was, like, doing everything, and I was so far from my community, my village, so I moved further down. So I left I left my job at with the Pampered Chef.
Samara Beth:It wasn't a job. I owned my own business with them, but I left it to go back into the event industry because I missed it, and I went back into it. And then 2,008, obviously, we had the bailouts, and the economy dropped, and everybody was, like, panicking. And I was working for an amazing DMC corporate event planning company there that's still in business. I'm so blessed that the companies are all still in business that I've ever worked for.
Samara Beth:Means I didn't, like, do anything horrible. No. I'm just kidding. No. They just they're still standing, but we had 2,008, and then hurricane Ike came and just wiped us out in Houston.
Samara Beth:And so I was let go among along with, like, 3 other people out of, like, 5. And now it's funny because one of the people that got let go, she now runs the company. She bought it. So they she came back. So, you know, things happen.
Samara Beth:We've in the event industry, we've been through the ebbs and flows, the camel humps. You know, we've been through a lot, and I have transitioned. So every time I moved, I had to transition with the market that I was currently living in. You know? People talk about market research.
Samara Beth:Well, it's also community research. You know? What community do I wanna be a part of? Where do I want my son to go to school? Can he be mainstreamed into public school?
Samara Beth:No. And so that's even like that's the shorter of it, Mick. I mean, so my why to answer that because I do always go transition back to what you first asked, my why is always changing. And my why today, as I own my own brand, I had my company, Celebrations by Smart, for 12 years. It was social events because I didn't wanna do the whole bidding wars and all the things you have to do with corporate.
Samara Beth:So I went back into social, planned bar and bat mitzvahs and weddings and birthday parties and holiday parties and house parties. And then I moved it to Vancouver, British Columbia when we had to move there, lived there for 5 years, and then moved to Arizona right before COVID, December 2019. And I got divorced after 22 years and started a new brand, Samarbeth and Company, and that's what brings me to where I am today. That's actually the short version.
Mick Hunt:Wow. Appreciate it.
Samara Beth:Sorry about that.
Mick Hunt:You have the long version over a cocktail or something.
Samara Beth:You know? Yes.
Mick Hunt:There we go. So a lot that I wanna unpack and unplug from what you said. Number 1, I love the term wuss bin. So for everyone out there, Tamara has trademarked that term wuss bin. It's hers.
Mick Hunt:You own it. It's hers.
Samara Beth:I do own it.
Mick Hunt:But dealing with change in the frequency of change is what a lot of people, whether you're an entrepreneur, solopreneur, business leader, you have to deal with and the world doesn't talk about it. Right? Like, when you watch social media videos, the world is easy. If you do these five things, you'll be a billionaire. Right?
Mick Hunt:And then there's only, like, a handful of billionaires because no one can do those five things. Right? People don't talk about change and and what I'll say is change management. How do you deal with the frequency of that change? And sometimes, you know the change is coming, but most times, it's like, holy crap.
Mick Hunt:This just happened. And I have to deal with it because I'm also responsible for people putting food at their table.
Samara Beth:Oh, I have a great example for that one.
Mick Hunt:Must go.
Samara Beth:May I tell it?
Mick Hunt:Yes.
Samara Beth:911. It's hard to paint the picture on this because it's so confusing for people. But 911, we lived in Florida in Amelia Island, but we were based in Kings Bay, Georgia, which is the submarine port, and I was still working for the company in New York City. So I would fly back and forth and work events, and in this particular period, there's 2 crews on the submarine. There's the blue and the gold on the the one that has the nukes on them.
Samara Beth:There's 2 kinds of subs. I know a lot about submarines. It's crazy. So our crew was in, and the other crew was in too, but they were transitioning. So I was in, New York City working an event with pharmaceutical clients.
Samara Beth:The clients that we had in New York were Fortune 100, 500 companies, and so I worked with all the pharmaceuticals were my clients and, you know, all the big, like, Coca Colas and Visa and Mastercard and all the the big ones. So we were doing a like, a 150 pharmaceutical reps event, and I was staying at the Hotel InterContinental, because I didn't live in New York anymore. So I was staying at the Hotel Continental with the clients, and I was there like, when I would come into for to New York, usually, they'd have me there for a couple weeks because then I would do site tours with clients, and we would do company stuff, and I would just meet do as many meetings as possible while and be in the office. And in that particular time, I was in New York a week before 911, and I was get I remember it like it was yesterday. It's unbelievable.
Samara Beth:But I was at Windows in the World that weekend giving a site tour to my client, which was YPO Twin Cities. And I remember that the couple that was there for the site tour, he was scared of heights. And we were at Windows in the World, which is the restaurant and venue on the top floor of the Twin Towers, for those who don't know, the World Trade Center. And it's interesting because we talk to, like, millennials and other generations. They don't even know what that is.
Samara Beth:Right? They just learn about it in school, but they don't really quite understand and grasp it.
Mick Hunt:The magnitude was deep. Deep.
Samara Beth:Deep. And we're going through it right now in a different way, and it's very close to home to me because I'm a granddaughter of Holocaust survivors. So we're at Windows in the World on the top floor, and we're waiting on the elevator, and there's big windows everywhere, obviously. And the client's scared of heights, and my boss and I were, like, looking at the view out the window, like, you know, checking everything out. And, he's like she's like, come look at this.
Samara Beth:Come look at this. And he's like, I'm scared of heights. I'm good. He was standing back, and she's like, you're fine up here. Like, it was kinda like, you're scared of heights.
Samara Beth:What are we doing at an event? When does the world for? You know, like, kinda like mocking it, like, why are we even here? You know? It's like, well, just stay back.
Samara Beth:Whatever. That was Saturday. And Saturday Sunday, I was doing airport meet and greet because that's what we did. It was all white glove, high end service. So we were meeting and greeting everybody at the airport, and back then, you could go all the way up to the gates to greet people.
Samara Beth:So we had professional, you know, tour guides and all that. They would greet them, put them in the vehicles, the sedans, limousines, mini coaches, whatever, bring them to the hotel. So we had a disaster. It was raining. It the weather was so horrible.
Samara Beth:It was one of my worst airport meet and greets except for when I had to deal with blizzards. Okay? Everything was going wrong. And then 911 happens, and it's a gorgeous clear day. I don't even think there was a cloud in the sky.
Samara Beth:I have to go back and look at the photos. We had an event going on at Ellis Island for another client that weekend as well. So our photographers who are like our dear friends from Maryland, they actually photographed my wedding. They were in town because we were bringing them in for corporate events. So they're at Ellis Island, with the other part of our team working this other event.
Samara Beth:Who I don't even know who the client was because it wasn't even mine. It was it was my colleague, my coworkers. So I had my pharmaceutical rep. So that day, our buses and our tour guys went and got everybody from InterContinental, took them to the hospital where we were have they were having meetings and working meeting with doctors and having meetings and all kinds of stuff, whatever they were doing. So then I got on the subway, and I'm going to my office, and our office is in Chelsea.
Samara Beth:So I'm going to the office. I get off the subway, and I'm like, oh, such a gorgeous day. I'm so happy. I'm at Hotel InterContinental, which is gorgeous. I'm going to see Blue Man Group with my client that night, like, walking on air.
Samara Beth:I come out of the train, and it's right where the Flatiron Building is. And everyone's just, like, stopped. I'm like, what's going on? And so, people didn't really know, but we saw all the smoke and everything was happening. And it was and then as I'm looking up, they're all, like, pointing, and so we look up.
Samara Beth:And as I'm looking up, I'm watching while the second you you don't realize what you're seeing, but the second plane is going into the second tower and but you're not, like, sure what's happening. So I'm like, what's going on? They're like, I don't know. Something's happening, like, blah blah blah. And so because they didn't say it was a terrorist attack yet.
Samara Beth:It was just too soon. So I'm sprinting to my office. I've my hair is standing up now. I have goosebumps. I'm sprinting to my office, like, crazy fast, and I go up, and our office is in the Mason Building, which is amazing, highly secured.
Samara Beth:You can imagine they probably have a cup down there. So it's a Mason building, and they all know us. And they're I'm like, what's going on? And they're they're like, we're we're not sure, but we think because they're in on the know. I race up there, and we've got radios on.
Samara Beth:We've got, like, the the old thirteens inch screen, black and white TV trying to get the news going because our Internet stops working and our cell phones stopped working. Like, all technology wasn't working because this is where a lot of hubs and a lot of things are happening in that part of town, and so all of our and everybody's on the phone. Well, when all of New York City is trying to make a phone call, you can imagine it's not you have no reception. You can't get through anywhere. So it started to get really bad.
Samara Beth:And so we're thinking that they're gonna fall, you know, onto all the rest of the buildings, that they're gonna go, you know, timber. That's what you're thinking is gonna happen. Like, that's common sense. That's what your brain is thinking, and you're watching the smoke and everything that's happening. And we're on the roof of our building, and we could see everything from there.
Samara Beth:And you think, you know, 23rd Street downtown, like the financial district, it seems like it's so far away, but it's actually not, especially when it's a clear day and you're on the roof. And we're there, and we're holding on to each other, and we don't know what's gonna happen, but we think that these buildings are about to timber on all the other buildings. And my coworker lives down there, and it just we're like, where is everyone? Plus, we were just there. We have friends that work there.
Samara Beth:We have family there. Like, we're freaking out. Everyone's freaking out. We're up there, and we watch the buildings go down. And for those who haven't seen that on TV, I'm sure you have in the news on TV, but those buildings were built to go down, to crumble down from top down to bottom floor and not to timber, but nobody really knew if that construction was gonna work.
Samara Beth:And it did, which was horrible. We lost people. We knew a lot of people who lived there, who worked there, people who had a doctor's appointment that day, people who were running late that day, you know, people who had all these things that happened and they're still alive today and those who were there. And my family and my my husband at the time thought I was there because he knew that I was there for a site tour. So he figured that I was there with the clients doing a walk through before the events and didn't know if I was doing meetings there all week.
Samara Beth:Like, nobody knows what I'm doing in my family. Right? They just know I'm there.
Mick Hunt:Right.
Samara Beth:And then Philadelphia, Pentagon. Well, guess what? My husband at the time, he was with all the officers of his submarine at the Pentagon that day. Yeah. So but no one can communicate, and everyone's freaking out, obviously, And I have a 150 pharmaceutical reps at a hospital that needs to be used for triage.
Samara Beth:We have to get them out of the hospital to Hotel InterContinental, and they're all in suits and high heels, the women. And our buses are all in New Jersey because buses don't stay in New York City when they're having to wait for a while. There's no parking for that. They go back to New Jersey, and they come back when they're needed to spot 30 minutes prior. So what do we have to do?
Samara Beth:We have to go all the way up north on foot because there are no vehicles available, go all the way up north, and walk all of these guests and clients to the Hotel Intercontinental. Not close at all, obviously. We had buses, and we're all hysterical at the same time, but we have to keep calm. The van that was rented for that Ellis Island event was still in our possession because we hadn't returned it yet. None of us own vehicles in New York City, by the way.
Samara Beth:My my boss doesn't even have a driver's license. Right? Except here's the thing. She was on an airplane in DC that got landed. She was at a conference, and she was speaking at a meeting.
Samara Beth:And so she wasn't in New York City, her partner was, but she was on a plane that got grounded because of what happened, and they were coming for the White House, the Pentagon, whatever they were coming for. So they grounded all the planes. So she's stuck on an airplane for hours, not knowing what's happening in her city. We are all trying to do crisis management while trying not to have a massive breakdown, and we finally are like, let's get the van. We're gonna go to the hospital.
Samara Beth:And back we had Nextels back then, walkie talkie and cell phone Nextels. So we would go to, you'll have to explain all this to all your younger listeners in the morning. So then we go to
Mick Hunt:have visuals.
Samara Beth:Yes. Yes. Nextel equals. So we went we took the van. My coworker, Kevin, and I took the van.
Samara Beth:We drove it to the hospital where we informed everyone what was going on. People got bits and pieces. They didn't really know. I went to the bathroom, and the women were bawling in the bathroom. Oh my god.
Samara Beth:It was horrible. The women were ball I can't believe I'm crying. I haven't cried about this in years. Like, when I say, like, I remember it, like, it was yesterday, I remember the smell. I remember the feeling.
Samara Beth:Like, I the sulfur smell, the smell, and then you're trying hard not to think about what you're smelling, because you don't wanna know. And then we have all these girls in the bathroom crying, and they're from New Jersey and New York, and everyone's got friends and people they know at the towers, and everyone's freaking out. And my coworker is was in the shower when it happened because she had class in the morning. She was younger, and then she was gonna come into work. And she was in the shower, and she comes out of the shower, and you do not wanna know what was in her courtyard when she got out of the shower.
Samara Beth:You don't wanna know, and I'm not even gonna say it because it's so awful. And so then we went and got them, and think that my tour guides and trip directors are all were at the hospital with them, and we physically walked blocks and blocks and blocks to the hotel. To this day, I have not seen Blue Man Group, by the way. Obviously, we didn't make it that night. And, you know, my friends are in the city.
Samara Beth:My friends are on Broadway. My friends were impacted in so many ways by this, and it changed me. Because once I was able to get well, what happened was I left InterContinental. I did not wanna stay there. I did not wanna be with my clients anymore.
Samara Beth:Everyone was trying to get out of that hotel and go home, and the bridges and all the tunnels were closed. And I was like, okay. I'm gonna go to the plaza, which is where my photographer was staying, who is like a brother to me even to this day, Jack. And so I went, stayed at the Plaza Hotel. They got me a room for free.
Samara Beth:I knew everyone working there anyway, because I was always there. And for the first time in the history of the Plaza Hotel, we're at the restaurants and the bars, and they announced dinner's on us, and they treated everyone to dinner, and the staff stayed. They took care of everyone instead of going home. So it was it was pretty miraculous. And but walking up those streets because it was I had to walk from the intercontinental.
Samara Beth:I couldn't get a taxi. I wasn't going on a subway. That wasn't happening. They didn't know what was gonna happen next. And then once the tunnels were open and the bridges, they would do, like, 1 by 1.
Samara Beth:Jack lived in Bethesda, and my parents lived in Baltimore, and he drove me home. And he knew my parents because he was my wedding photographer, and he drove me home to Baltimore to their house. And then overnight, my mom and I drove all the way to Florida. We just took turns. I wouldn't even stop at a hotel.
Samara Beth:We just kept going. And then I got home to my husband. He his crew, as soon as they could get out of the Pentagon, they went into their van, and they drove back to Georgia to the submarine base. And then the submarines and all the ships had to be deployed. Everything was sent out because they didn't know if they were hitting the bases.
Samara Beth:And, obviously, we lived in Pearl Harbor area. We lived in Hawaii. We know we know what went down that day, so we just didn't wanna repeat. So they sent everything out. That's the short version of that story, Mick.
Samara Beth:I'm telling you. I'm so sorry. It was so long.
Mick Hunt:No. No. No. No. No.
Mick Hunt:You're totally good. You're totally good. So a couple things I wanna do rapid fire with you. Right? Because you're big on branding, brand identity.
Mick Hunt:What are 3 components that people need to think about when they're building a brand?
Samara Beth:Well, you need to know who your audience is. That's key. I do wanna let people know because I've had multiple companies, and I've, you know, moved businesses and stuff. And I said it a little bit earlier. Your audiences are gonna change, and it changes with the economy.
Samara Beth:It changes with if it's an election year, like right now, we're dealing with that, and it impacts the economy. It impacts people holding on to their money. People are scared to spend in certain situations. Holiday parties are not sold out yet, which is unheard of. So there's a lot of things that happen, and you have to evolve, which is why my my one of my emails is evolve at smarbit.com because you have to evolve.
Samara Beth:And that's something that I've learned to be is a chameleon. You kinda have to be part of whatever environment you're in and figure out what's your purpose, what's your why, what's your passion. It might change. You have to be flexible, and then you build that brand based on what you really wanna do, genuinely really wanna do, and then what the market is paying for. So that's that's one.
Samara Beth:I guess the second would be being a chameleon and being able to evolve and change. Yep. And the third thing when it comes to brand is you have personal brand and then you have your business brand. So your personal brand is who are you. So who is Samara Beth?
Samara Beth:So Samara Beth is extroverted, outgoing, and, loves to bring people together, loves to be surrounded by others and entertain and help people build their businesses and help other people make money. My favorite thing to do is to pay my vendors and creative partners. So those things are your why, your purpose. You wanna make the world a better place? Well, like a toddler, why?
Samara Beth:Why? Why? Why? All the way down till you figure it out. I think you mentioned that earlier.
Samara Beth:That's right. And that's what it is. You're like a toddler. You know? When you say to a kid, I'm sorry.
Samara Beth:You can't eat that. Why? They're gonna say why. At 2 or 3, they're gonna say why until you get down to it, and before you realize it, your kid has just completely taught you something.
Mick Hunt:Right. Yeah. Because I told you so doesn't work. No.
Samara Beth:So and newsflash, do you have kids?
Mick Hunt:I do.
Samara Beth:Newsflash. Right? How old are they?
Mick Hunt:Oh, they're old now. They're 26, 24, 22.
Samara Beth:Okay. So mine are 2014. They know more than I do.
Mick Hunt:Right.
Samara Beth:They're smarter than I ever was.
Mick Hunt:Right.
Samara Beth:But they don't have the street smarts.
Mick Hunt:There you go.
Samara Beth:I got the streets. So I No. You know? And so that's what I've tried to teach my kids. They're better in math.
Samara Beth:They're better in science. They have their dad's engineer brain. I'm a writer. I'm a communicator. I'm a people person.
Samara Beth:So people say that they hire me because of me. They want me. They wanna be a part of whatever I'm a part of. So if that's you, then you wanna build your brand around that. If it's not you and it's they want your services, they want your product, then build it around that.
Mick Hunt:Yeah.
Samara Beth:You know? But separate out your personal brand from your business because you want and I'm a 10 x certified business coach. Here's my water water bottle. There you go. So as a Grant Cardone 10 x certified business coach, whether you agree with him or like him or not, it doesn't even matter.
Samara Beth:His sales and marketing techniques that we train and coach people on is brilliant, and it may not work for everyone exactly the way he does it, but you can tweak it and make it your own, which is what you should be doing with all of your coaches, by the way. And so with that, I enjoy helping others build their brands and their businesses so that they can help save the world because I may not be able to do it on my own. We can do it together. Yeah. You know?
Mick Hunt:Yeah. I love it. One of the things I love doing, and I wanna go rapid fire with you on this one too, is, you know, there are a lot of things that people do that they think they're doing right, but they're actually doing it wrong. And so from Samara Beth, being the certified 10 x coach, what are two things that a lot of businesses, as it relates to sales and marketing, are doing wrong that they think they're doing right?
Samara Beth:Okay. So I produce retreats and events. Right? Especially one this has to do with events, not internal events, not corporate internal events. Like, you know, if Coca Cola is doing an event, they don't need to really test things out.
Samara Beth:They can kinda just do it. Right? So for me and that kinda goes back. The Coca Cola is the example actually why I love them, but at that time, it's why I got out of the event business and into Pampered Chef. And I'll have to go back to that because I didn't finish that, I guess.
Samara Beth:But what I do go into a tangents, but I do come back somewhere in the circle. Sorry. Come back. It's the brain. It's the ADA it's the ADHD in me.
Samara Beth:What can I say? So what I say to people that are producing retreats and events, workshops, master classes, those kinds of things is to presell it. So come up with a cool name you like, make sure it works with what you're selling, You know, have a logo created. Create your branding materials. Use Canva, you know, or have a VA do it, whatever.
Samara Beth:Make sure that your logo is pretty cool because you're gonna reuse it a lot. It's gonna be on your water bottles and your bags and your, you know, whatever. It's gonna be everywhere, the invitations, that kind of thing. So make sure you're happy with that. You can always change it later.
Samara Beth:Don't stress over it, but try to keep the do a logo for that brand because you're branding your event. You're branding the event. So the event is not branded as just you. You're branding the event. Okay?
Samara Beth:It's your summit. It's your whatever. So then you're gonna presell it before you put a ton of money down on deposits. Once you get some flow and people are really buying into it, then invest in it and start small. Think big.
Samara Beth:I'm a big thinker. Think big. You want Madison Square Garden? Go for it. Go for it.
Samara Beth:But let's start off with a a hotel with a breakout room. And once you fill it, you can go into a larger space. You can take over the ballroom. You could start with a quarter of ballroom, then do half a ballroom, then do full ballroom. Now granted, it's based on availability, so it's not a 100%, but stay in touch with the conference sales manager.
Samara Beth:Stay in touch with someone. Start with a restaurant. Start with a bar. Work your way up. Go into House of Blues.
Samara Beth:You can start with I used to do a lot of events here in Houston. Start with, House of Blues. You can start in their smaller room and then move into maybe the restaurant and buy that out, and then move into the concert hall. Like, go somewhere that has multiple sized spaces so that if you are going into a larger space, it is there. You don't have to move venues.
Samara Beth:People don't know or care what room it's in, and at least you have the venue. And then once you know that it's people want it, then you can move on from there. And if you're like, oh my gosh. I can't believe we sold out. We have a 1,000 people who bought the tickets.
Samara Beth:You wanna go in somewhere bigger, go for it, or wait till the next year. You just created the buzz. You've already created the buzz. Don't feel like you have to be greedy and get it all at one time.
Mick Hunt:No. I tell people this all the time, especially when they're doing events like their first event, whether it's virtual, in person, hybrid, whatever. If you think you're gonna sell a 1,000 tickets, prepare for a 100 people to show up. Prepare for a 100 people because everyone assumes that my ticket is the hottest one, and I've got it priced right, and everyone's gonna attend. But just you know this better than I do because you're in the event space.
Mick Hunt:There's thousands of events every day.
Samara Beth:Every day.
Mick Hunt:You're competing against the world. And, yes, you might have a terrific event, but so does a 1,000 other people. And so if if you're playing for a 1,000, a hundred are gonna be there.
Samara Beth:Nick, you know who else you're competing with? The Kardashians and all the influencers and everyone who takes over social media, who everybody is following, and you're competing with that too because you're marketing in the same places. Even if that's not your audience, you're still marketing in social media and online and in groups and stuff, and so you're competing with the big names. You're competing with celebrities. You're competing with, god help us all, reality TV shows.
Samara Beth:You're competing with all that because you have to think about how many things do does one person look at in a day. Yeah. You know? So from the time they wake up to the time that they're going to sleep to Candy Crush, how many things are they looking at in a day?
Mick Hunt:Yep.
Samara Beth:And I also wanna mention when you're creating a brand, it's really important to have your personal brand and have a corporate brand because you can grow and scale that brand. You can't grow and scale yourself. So go out there and buy I bought samarbath.com. I have samarbathandco.com. Like, go out there and buy the URLs that have your name tied to it because that's you.
Samara Beth:That's you as an author, you as a speaker, you as your business owner, you as a venture capitalist or an angel investor or whatever you are. Buy that personal brand, keep it separate, and then have your business as just one element of what you do. Don't let it become you because it will how are you gonna sell it? You know?
Mick Hunt:Ladies and gentlemen, you just got a $100,000 advice on that last segment right there. Like, I promise you, if you don't listen to anything else, that last segment was genuinely the gold. That was the goods as I like to call it tomorrow.
Samara Beth:Thank you. Well, I I can't take full credit since I learned it from all my amazing coaches, and I do have a lot of different coaches.
Mick Hunt:Well, you're the last one that said it, so it's you right now.
Samara Beth:It's mine.
Mick Hunt:Woo hoo. It's yours.
Samara Beth:I got that and Wozbin.
Mick Hunt:Wozbin. Love it. Love it. Love it. Alright.
Mick Hunt:What do you have going on? What's coming up?
Samara Beth:Oh, thanks for asking. So I have my retreat revenue masterclass, which is also a workshop called paid to vacation. I mean, how many people wanna go to Dubai or they wanna go climb Mount Kilimanjaro and go to Africa? I know. Right?
Samara Beth:How many people
Mick Hunt:wanna go to Dubai. I don't know if I wanna
Samara Beth:climb anywhere else. How about a safari? How about a safari? How about that?
Mick Hunt:Okay.
Samara Beth:Okay. With a hot air balloon over the over that giraffes are my spirit animal, by the way.
Mick Hunt:Okay.
Samara Beth:Probably because I I envy the tall. If you for those who are only listening to this, because I don't know if you do video too, but, I was looking upward. I'm 5 feet tall. So but there's you might wanna go to Atlantis Resort Paradise Island. You know, have all the kids do what I call the not so lazy river.
Samara Beth:You might wanna go to Hawaii. You might wanna go wherever. You might wanna go to all 50 states in the US states. You can. You can do it.
Samara Beth:You're the only person in the way. Take your skill set. Take what you know, what you love, what your stories, your resilience. My nickname, by the way, is lilbamboo, lil slash bamboo.
Mick Hunt:Okay.
Samara Beth:Coach Ron Tunick called me that. He was a a football coach. He's a radio show host. He has a radio show in California, and he called me that because I needed to be very resilient in a time where I hit a massive low. Going through the divorce and everything, was horrible, you know, for me.
Samara Beth:And Mhmm. So I just had to keep picking myself up and picking myself up. And, I I mean, I was £98, 94, whatever. I mean, like, I was tiny. And so now I've overcome all that, and so it's now it's like that that thriving time in your life and going through I'm not the only one.
Samara Beth:Divorce is huge. Tons of people go through it. Everyone's situation is different. Everyone comes from a different upbringing. Everybody, everybody, everybody, everybody.
Samara Beth:Right? So it's taking those stories, taking the things you've been through. Like, I was pregnant with a a son, Cameron, who had giant omphalocele. His major organs were all outside of his stomach in its own membrane. Like, I had to bury my child, like, awful, awful situation.
Samara Beth:And Eva was, you know, a preemie, and, you know, I woke up in a pool of blood in my bed exactly a year after I just delivered Cameron. Like, you just but I'm here. I'm still here, and I'm still here to help those who are going through difficult pregnancies or their children with disabilities or, you know, whatever it is. Like, people call upon me because I verbalized it. I didn't internalize it.
Samara Beth:If you internalize it, it eats you alive, and I went through massive depression. I know what that feels like. I know what being suicidal feels like. I know what it's like to Google best way to kill yourself, but I don't wanna kill myself. I don't wanna die.
Samara Beth:I wanna be there to help other people, and I do. And that to me is more important. You know, I love planning birthdays and weddings and mitzvahs and or whatever it may be. I love the corporate advances and that bond with my clients, but I also love people who have, like, a message that really need to get that message out. They can't really do it on their own, but they know someone like me who knows people all over the world.
Samara Beth:And I'm able to say, okay. You're in the spiritual sector. I know mediums. I know hypnotherapists. My mom was a past life regression hypnotherapist.
Samara Beth:I know, people who are sound meditation specialists and people who are amazing with, you know, special yogas. My son with vertigo. Like, we know physical therapists and specialists that work with vertigo. Like, there's people who have all these different specialties that have come in my life in my 48 young years, and I can bring them together, and they can do that event together, and I do all the work. You just send it out.
Samara Beth:We create all the the elements. So pay that's one thing I do. That's to do it for you, essentially, but the pay to vacation is a retreat revenue masterclass where not only do I teach you how to produce the events and the retreats, but I also bring in specialists who are the sales managers at resorts who can teach you about the contracts of attrition and hotel room blocks and the spaces and what space would be best for you and and how it works with you know, you've got your air walls and all the different things that most people don't know about. You know, what size linen goes on what size table? To me, like, it's so funny.
Samara Beth:Like, you know, you you kind of you know it if you're in the industry, but if you're not, you don't. And most photographers are not gonna know it, but, you know, so you just I bring those people to the table, those experts, lead generation experts, people who do the Canva and the graphic designs, people who can teach you all of these things. Those are special guests in my program, and they come in and they teach you that. But not only that, a lot of coaches don't appreciate you marketing or selling to their people. They feel like, okay.
Samara Beth:Well, I worked hard to get these people together. Please don't sell anyone. This is my community. You guys can be friends. That's great, but I don't want you like you know?
Samara Beth:They don't like that. Not everyone's like that, but there are coaches like that. And people who have Facebook groups are like that as well. Not everyone, but there are Facebook groups. They're like, please don't do this, or they'll come up with, like, a day.
Samara Beth:Please share what you do on Mondays or whatever. And so in my group, I want you to market and network with each other. I want you to find your community and your group. That's the point. It's not only are you learning how to do it, you're meeting people that are gonna become your new best friends or your business partners or people who are gonna you know?
Mick Hunt:That's right.
Samara Beth:That's what I love doing. I love bringing people together, so I do it with a course or I do it for you. And I also am a a business coach, and I coach mostly on marketing and events, but I also as a 10 x certified business coach with Grant Cardone, I'm a licensee, which means I teach all of his PowerPoints, his workbooks, his marketing. I have all of his flyers, his logos, his photos. I'm allowed to use all of that, and then I just pay a commission back to them for being able to use it.
Samara Beth:And it's fantastic knowledge. I learned from it.
Mick Hunt:So Yeah. Yeah. Amazing. Amazing. And you also have a book series coming out?
Samara Beth:So yeah. So the book series is actually it's through Habit 2 Warrior, which is amazing. Eric Swanson and John Kovacs. I mean, I love them so much. They're like family.
Samara Beth:And they became publishers during COVID, because they used to do in person events. And as my industry has seen, the ups and downs of that, and COVID obviously hit us hard. So no matter how many times I try to get away from the event industry, it pulls me back in because that's your passion. That's your purpose. That's your why.
Samara Beth:Right? It it's like That's it. You can't you can take the girl out of events, but you can't take events out of the girl. So Habit 2 Warrior, this 3 book series they have multiple, but this 3 book series is on human empowerment. And I'm talking about the journey of little bamboo and being resilient and discovering the new with little bamboo, and I thought maybe I should do a children's book series.
Mick Hunt:Sounds like it. Sounds like it.
Samara Beth:That's in my bucket list, actually, Mick. I have a bucket list. It's actually cute.
Mick Hunt:Okay.
Samara Beth:Oh, oh, that reminds me. I would love to I have some gifts for your listeners.
Mick Hunt:Let's go.
Samara Beth:Okay. So My
Mick Hunt:listeners love gifts.
Samara Beth:I good. Good. Good. Good. I love gifts too.
Samara Beth:I love giving gifts. Okay. So a couple of things. One is I have a bucket list planner that I made. Super cute.
Samara Beth:It's an e planner, so I'm able right now because I'm waiting on the market and the demand. I'm not going to print a 100 e planners if I don't need to. I don't need to have stacks. You know? So Yeah.
Samara Beth:It's an e planner right now. I will give you the link, and Yeah. You can share it with your listeners, and it will automatically once they put their information in, it automatically emails it to them with the PDF download for free.
Mick Hunt:Lovely.
Samara Beth:And then, also, I'm going to give you a discount code for all of your listeners to who wanna be part of my group coaching, my paid to vacation course. So Lovely. Any retreat yep. So I'll send you the link, and, they're gonna have the discount code that they can use is the friends and family, all caps, one word, and I'll give that to you. It's usually it's a 6 week to launching your retreat, so you'll have an event at the end of that, probably sooner.
Samara Beth:Include some one on one calls with me. And to be honest, I'm very approachable. So I'm not one of those, well, you used up your 60 minutes, and I'm never gonna talk to you again. I'm not like that. It's usually 1997, but I'm gonna give it to your your listeners for 4.97, which is crazy.
Mick Hunt:What?
Samara Beth:Crazy cheap.
Mick Hunt:If you're listening or watching and you don't go do that right now, like, don't be my friend anymore. Like, that's an amazing and amazing and amazing and amazing offer. Samara, I appreciate that.
Samara Beth:Oh, I love giving, and and we all learn from each other because they'll become part of our community. And so, you know, who knows? You never know where your next best friend's gonna come from or your next spouse partner, life partner, or business partner. So the more people that's why I'm in so many different coaching groups too, because I I also teach a course called, oh, I'd love to do this with you. I just taught it to a bunch of teenager young kids, and, they weren't all teens, actually.
Samara Beth:Young kids and 20 somethings on a millionaire mentorship Zoom, and it was my networking your way to wealth course, which I've been teaching for years. I had a kids etiquette course that I taught even when I was pregnant, and it's wonderful. And I have an entertaining etiquette for adults, And I created networking your way to wealth or networking with intention depending on the audience, and I teach people how to to do what I've had to do for the last 40 some years. So Amazing. Yeah.
Samara Beth:Lots of good stuff. I just it brings people together. That's all that matters to me.
Mick Hunt:That's it. The great connector. Little little bambino is what I will call you over there. Little bamboo over there. So, Samara Beth, where can people follow you and find you?
Mick Hunt:I mean, I know if you just Google, she's there. But where do you want people to follow you?
Samara Beth:Yes. And I did bring a lot of things down during COVID because we were all gonna die. So I'm like, why am I paying for my company of 12 years went in the red during COVID, and I'm like, that's it. I'm done with this industry. I'm never going back into events.
Samara Beth:I'm so tired of the ups and downs. Look where I am now. So my website is samara bethandco.com, and samara is s a, m as in Mary, a r a. Beth is my middle name, b as in boy, e t h, and then end is written out, andco, c o dot com. And guess what, Mick?
Samara Beth:You're my co.
Mick Hunt:I'm the co?
Samara Beth:You're part of my co.
Mick Hunt:Let's go.
Samara Beth:Everyone's my company. Everyone is part of my company in one way or another.
Mick Hunt:Oh, I thought I was special. You just said everyone. Now now I don't know.
Samara Beth:You I just can't wait to give you a big bear hug. You're gonna meet me, and you're gonna see I literally, like, attack people when I meet them for the first time in person.
Mick Hunt:I'm scared.
Samara Beth:You should be scared.
Mick Hunt:There we go. Ladies and gentlemen, make sure that you are giving Samara Beth a follow. All the amazing things that she talked about are gonna be in the show notes so that we can make sure that we get you followed, that we can give you all the discounts to everything that we have. And I think Samara Beth has one more thing she wants to announce to the world.
Samara Beth:One more thing. My Facebook account of 15 years, my personal one, was hacked and destroyed. So, I had to start over recently. And so I have a new Facebook, and I have new all social media is new because they were all attached to that account and meant it wouldn't fix it so or detach them. So please, please follow Samara Beth and Co on Instagram.
Samara Beth:You can find me on Facebook. What I'll do is I'll give you my digital business card to put in the show notes, and it has all the links and numbers in my personal email, my cell phone. Your listeners will have direct access to Samara Beth.
Mick Hunt:Wow. Again, if you don't take advantage of that, don't call me a friend because that is amazing that she doesn't do that often, ladies and gentlemen. I can promise you. Samara Beth, thank you so much for spending time with us. This has been one of my favorites.
Mick Hunt:You're awesome. You're amazing. Thank you.
Samara Beth:Thank you. This was awesome. I can't wait to meet you in person.
Mick Hunt:Absolutely. Absolutely. And to the listeners and viewers, remember, your because is your superpower. Go unleash it.
Intro/Outro:Thank you for tuning in to Mick Unplugged. Keep pushing your limits, embracing your purpose, and chasing greatness. Until next time. Stay unstoppable.