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Welcome to The Figuring It Out Podcast.
At 22, I took the plunge to go on the entrepreneurial journey and start a fitness business, 7 years later I’d been the nutritionist for 2 elite sports clubs and private coach to some of the worlds best sportsmen and women.
Now it’s my mission to show fitness coaches how you can put yourself in a league of their own, become the go to coach, and finally eliminate the self-doubt and imposter syndrome that's holding you back from building the business of your dreams.
This podcast will help you figure out how to thrive and conquer the fear that comes with the lonely entrepreneurial journey.
If fear is the only thing stopping us from achieving our dreams and we only fear what we don't understand, then the antidote to fear is knowledge.
Speaker 2:All we have to do is find out who
Speaker 1:has the knowledge that we need to conquer our fears and achieve our entrepreneurial dreams. My name is Callum Walker, and welcome to the podcast that will help you figure it out and conquer this lonely entrepreneurial journey.
Speaker 2:Hey, everyone, And welcome to the podcast. Today, today, today, today, I've got something really, really cool to share with you. It's two things. First of all, what I'm gonna share with you is something that will really, really change the way in which your clients adhere to their plans. It will really kind of revolutionize their level of adherence.
Speaker 2:Not only kind of in the short term, but more importantly in the long term. It will result in them having a longer term sustainable change. Now how does that benefit you? Because it obviously benefits them. Well, again, like, you know, if they're getting sustainable results, they're able to consistently level up, get better and better and better and stay on track, then naturally from a business point of view, they stay in your business so much more.
Speaker 2:You know, I've got a talk at the ECA summit in a few weeks where I'm really gonna be talking about how you can turn ninety day clients into three sixty five day clients. And just from doing that, that four x's your income. That takes a client from being worth if you're charging a £150 a month and they're only sticking around for three months, well, that takes them from being worth £450 to you to actually being worth £1,800. So again, over 10 clients. Previously, 10 clients would have been worth 4 and a half grand to you.
Speaker 2:Now 10 clients is worth £18,000 to you, and that's an easy way of getting an extra 13 and a half thousand pounds in without getting new clients. So so yeah. What I'm gonna kinda talk to you about here, you really really wanna listen to. But then also with your own health and fitness, your own training, or more importantly your well, not more importantly, but just as well your own business as well. It will really kind of if you're if you're kind of in a place where you're not happy, where things just aren't moving at the speed that you would like them to be and you're just a little bit stuck and you you feel like you're not really progressing, then again the lesson that I kinda learned last night will really kinda change everything for you.
Speaker 2:And it really is something to do with that I learned from Michael Jordan, the basketball player. So, you know, I yeah. Last night, so I was I was watching the telly. I've very recently been hooked into Prison Break again. K.
Speaker 2:If you haven't seen Prison Break, I'm I don't know whether you should watch it or not. K. Why? It is fantastic. It is so gripping, but it is very addictive.
Speaker 2:Very addictive. I remember I first came across prison break when Michael Scofield was breaking his brother Lincoln Burrows out of jail back in 2012 when I was at uni. And I remember I literally watched all four seasons in I think it was about two weeks. And it wasn't two weeks, it was less than that. Yeah.
Speaker 2:I literally would stay up all night till like six, seven in the morning watching Prison Break. So yeah. So recently, I was like, yeah, I'm gonna go and give that a watch. And I started watching Prison Break again and I noticed the addiction and I was like, I'm going to bed later. I'm going to bed later and I'm more tired.
Speaker 2:So last night, was watching prison break and I was like, no. I'm switching this off because I know where this is leading. So I turned prison break off and I stuck on The Dance. So The Last Dance on Netflix, if you don't know, it's a documentary about the Chicago Bulls in the nineteen nineties and how they spoiler alert here, but they they basically reveal in the first episode, like, first ten minutes of the episode anyway, that the Chicago Bulls won five championships in seven years and they were going for a sixth. And yeah.
Speaker 2:There was there was there was in the first episode, they really kind of focused mainly on Michael Jordan. So if you don't know Michael Jordan, you you must have been living under a rock. But if you don't know who Michael Jordan is, he's the most famous basketball player all time, very much known as the greatest basketball player of all time, one of the original GOATs. But specifically, he's also known as one of the greatest athletes of all time. And there was a part in the episode which I think that everyone kind of missed because it was very very subtle but it was something that I couldn't kind of let go and it's been mulling on my mind ever since.
Speaker 2:Where basically like Michael's being interviewed and he's talking about like, you know, how he sprung onto the scene in his first year. So everyone knew he was good but nobody and they even said like, you know, none of the experts ever predicted that he was going to be this amazing. No one predicted that he was going to be this incredible and he would ever be the greatest of all time. And basically he sprung onto the scene, he was like the third pick in the draft. So he wasn't originally the most sought after player that people wanted to sign.
Speaker 2:But he was yeah. So he he he left college, went to Chicago Bulls. And in his first year, he was like he was amazing. He was incredible. And he won rookie of the year.
Speaker 2:And everyone was like, yeah. He's amazing. But he said something where everything really changed for him and he said that this was basically the moment where he then kind of stepped out of being a good player and stepped into the shoes of being the greatest of all time. And he basically said, when he picked up his trophy at the end of the year where he became rookie of the year, he said that that's where I went from being Mike to Michael Jordan. Okay?
Speaker 2:Now I'm gonna say that again. Like, that's where he went from being known as Mike to Michael Jordan. So automatically, I'm sure you can already kind of like, what is the difference between Mike and Michael Jordan? Like they are two completely different people. Like Mike is this young up and coming player who's got loads of potential, whereas Michael Jordan is the greatest.
Speaker 2:Michael Jordan is the best. And if you actually kind of look at that in terms of psychology, you know, I kind of mentioned recently I've been reading a book called psychocybernetics by doctor Maxwell Waltz. It is amazing. But basically what doctor Waltz was saying, which has been something I've been working on immensely, has been that our results change off the back of how we view ourselves. So it's not necessarily what we do but how we view ourselves.
Speaker 2:So really, you know, I'm quite a spiritual kind of guy. I kind of drive things. You know, I talk about this sort of stuff. But he basically, you know, if we kind of look at that, what he was basically saying is that, I'm sure you've probably heard like, you know, your thoughts drive your ideas which then drive your behaviors. Yeah?
Speaker 2:So effectively that, you know, whatever thoughts that you have that then drives your actions which then drives your results. So if you're not happy with your results, you have to change your actions which means that you have to change your thoughts. And what doctor Maltz is saying is that your thoughts stem from how you view yourself. So what do I mean by that? Well, if I view myself as an average coach, if I view myself as someone who gets average results, who is constantly anxious, constantly worried about what people think, constantly scared that my clients are gonna drop off and find me out for a fraud, if I view myself as that type of coach, then naturally I have the type of thoughts that that type of coach has, which then means that I then act in a way that is in line with those specific thoughts of that specific type of coach, which then results in my results.
Speaker 2:Does that make sense? So you're almost kind of being if we're not happy with our results, then what we need to do is change our actions. And we change our actions by changing our thoughts, but we change our thoughts by changing how we view ourselves, I e, we change our identity. And James Clear spoke about this in his book, Atomic Habits where he spoke about people who quit smoking. People who quit smoking aren't people who say, oh, I'm trying to quit smoking.
Speaker 2:They're people who adopt the identity of I'm no longer a smoker. It's the same with almost like me getting into to running. I've been able to be consistent with my running and enjoy my running because I started to adopt the identity of a runner. Then what does a runner do versus someone who likes to go for a run? Well, a runner buys specific clothes.
Speaker 2:A runner signs up for, you know, events. A runner, you know, runs. Do you know what I mean? So the point that I'm coming at is that if you look at Michael Jordan, Michael Jordan basically went from being Mike who is operating and thinking like someone who will be really good one day to Michael Jordan to who is someone who is the greatest. Now Michael Jordan operates differently to Mike.
Speaker 2:So for your clients, the best bit of advice that I could give you in terms of them adopting long term sustainable change and ensuring that they actually adhere is to change their identity of how they view themselves. And it sounds really silly, but one of the best things that they can do is buy new gym clothes. Because by wearing those say for example, I went to the Nike store on so basically, and Alisa, we're moving house in three weeks time, and I was supposed to be doing a clear out on Sunday. She went home on Sunday. She asked me how the clear out went.
Speaker 2:So I was a little bit economical with the truth because I when I was supposed to be clearing out, I actually went shopping. And I went to the Nike store and I bought loads of Nike clothes. Loads of running clothes. So I've gotta run-in a few weeks time. Now, she then asked me how the clear out went.
Speaker 2:I said I'm really happy with how it went. So I haven't actually lied to her, but I'm I am really happy with how the clear out went. Instead of clearing out, I brought stuff in. Anyway, the point is that when I'm wearing these clothes, I feel like a runner. I adopt the behaviors of a runner.
Speaker 2:I act like a runner. I think oh, bless me. I think like a runner. So the point that I'm coming at is if I look at one of the best things that I did within my business was that I killed off the identity of being self employed and I started to view myself as an entrepreneur. How does a self employed individual work and operate versus an entrepreneur?
Speaker 2:A self employed individual works fifty, sixty, seventy, eighty hours a week. An entrepreneur tries to free up as much time and energy as possible to work as effectively and efficiently as possible. So someone who is an entrepreneur is far more creative and actually lives life in that specific way. So therefore, I start to think and act like an entrepreneur. Does this make sense?
Speaker 2:So my point is that for your clients, one of the best things that you can do is get them to adopt a new identity. I've already kind of adopted, like I kinda mentioned, the identity of a runner, but more importantly, the identity of an athlete. I am an athlete. I work like an athlete. I think like an athlete.
Speaker 2:I operate like an athlete. So for you, if you really kinda wanna get better results for your clients, you wanna be known as the go to coach. Start thinking like someone who is a go to coach. Start operating from the place of I am a go to I am the go to coach because that then changes how you think. Well, what does the go to coach actually do?
Speaker 2:Well, they're constantly working on themselves. They're constantly practicing what they're preaching. They're constantly learning more and more and more and more and more. They're constantly developing and evolving, acquiring new information. I know for myself, especially from a health and fitness point of view, the go to coaches aren't the people who are giving out calorie targets, protein, goals.
Speaker 2:They're people who are using lower carb diets, intermittent fasting, high quality supplementation protocols, optimizing their client's sleep, all of these specific things. So again, what I want you to do is shed the identity of a fitness coach to being the the go to coach, the coach, the best coach that is out there. Again, shed the identity of Mike and step into the identity of Michael Jordan. So if you suck at content and you know you need to do it, start operating from the identity of I am a content creator. I am a podcaster.
Speaker 2:If you wanna start a podcast, I am a podcaster. What does a podcaster do? Well, first of all, they record podcasts. So does that make sense? So really what we're really talking about is that in order to have long term sustainable change, whether it's for your clients from, you know, in terms of their own health and fitness, or you from a business point of view or a coaching perspective, it's about that shift in identity.
Speaker 2:So first of all, we've got to identify where we are right now and kill off that identity and step into the shoes of the new identity of who you want to become. Because remember, the reason you can achieve whatever you want in life is because you can become whoever you want in life. You can become the person capable of achieving those specific things. Never forget, if every one of your clients gave you just one new client, you've doubled your business.