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It’s easy for personal brands and SMBs to get overwhelmed in a sea of marketing and branding voices, choices, and channels. Robby Fowler taps into 20 years of personal brand experience to help you clearly connect the dots between your branding, marketing and business strategy. To avoid being another burnt-out leader or under-performing brand or business, tune into this podcast. Build a personal brand and business that breathes life into you and your customer.
Robby Fowler: Hi, I'm Robby Fowler
andWin number 1: Something to try.
Each week, solopreneurs and entrepreneurs
like you discover something to
try, apply, ponder, and relate to.
You can get this four WINS newsletter in
your inbox by signing up at robbyf.com.
That's R-O-B-B-Y f.com.
And you can access any links or visuals
in this issue or explore past issues on
my substack at RobbyFowler.substack.com.
Lastly, I recently published the first
post in a new section on my substack
called Biblepreneur, where I explore how
scripture shapes the life and business
of solopreneurs and entrepreneurs.
If you're intrigued by the
possibility of blending faith
in business, go check it out.
No obligation, just an invitation
for those who are interested.
A special note, if you're signed
up for other things from me, please
note that the new Biblepreneur
section is a separate subscription.
Now here's today's issue of the four wins.
The 4 Wins, Issue 238.
Win number 1: Something to try.
You've planned the event for your
small community or mastermind
meetup, dates set, venue booked,
registration sent, agenda, locked in.
Just when you think the hard
part is behind you, the flood
of emails and messages begins.
Where's the closest parking?
What Airbnbs are walkable?
Are there any coffee shops around?
Food recommendations?
Were coming in early.
Suddenly, you're no longer a marketing
consultant or executive coach.
Your prince of an event kissed
you and turned you into a frog.
I mean full-time concierge.
MapScroll turns you back into
a princess with a prompt.
Enter a prompt describing what
you want, like the highest rated
coffee shops in uptown Dallas.
Then refine the resulting
map any way you want.
Publish and share that with attendees.
You look like the hostess with
the mostess having thought about
everything next, cut to you.
Sipping a drink by the pool
the day before your event.
MapScroll is a great option if you're
headed out to an event or even if
you're traveling to see clients.
Map everything you need
with a single prompt.
Now it's your turn.
Have you planned an event before?
And how much time could
MapScroll, save you?
Win number 2: Something
a client recently asked.
Here's the challenge.
Clients come to me with a desire to
become more consistent in their marketing.
They're smart enough to know
there's no magic pill, but they'd
happily take one if it existed.
This series gives you the nuggets
I've learned from 238 weeks in
a row of this 4 Wins newsletter.
My wife and I had one kid and one
on the way when 9/11 happened.
She had quit her teaching job
and I was working for a startup.
No, shocker.
The startup stopped
and everyone scrambled.
A few friends who had stable jobs
that held through the chaos took
advantage of those circumstances.
They bought bigger houses in what's
called a buyer's market par excellence.
Here's what happened Every time.
Number one, sell current house.
Number two, buy bigger house.
Number three, stare at
empty rooms in bigger house.
And number four, fill rooms in bigger
house with new stuff under compulsion.
Which brings us to commandment
number four in our series, and
I'll connect the dots in one second
promise commandment.
Number four, create one source of truth.
AI has become the bigger house.
It entices you with the prospect of
finally cranking up the content machine.
Hope courses through your veins.
YouTube, rekindling the pod.
Monday, Wednesday, Friday, LinkedIn
post soaring followers and engagement.
Here's the reality check.
For most of us, more space
equals more crap and more AI
equals more sporadic crap.
If you want the fruit of
consistency, follow the narrow path.
First commit to one, come Hell
or high water Marketing channel.
Two, do that consistently
for at least six months.
It's your one source of truth.
Three.
Only then should you consider one
additional way to distribute or
repurpose your one source of truth.
Before you can go from one to many,
you have to master going from none
to one, none to nine, never sticks.
Your turn.
Am I the only one who has
felt AI shift from deliverer
of more to demander of much?
Win number 3: Something to think about.
I was accosted by this quote and this
season of putting our house on the
market and preparing for a move, quote.
Is there any other road that
leads home Paul Kingsnorth?
While I'm not brilliant enough to wax on
economies of scale, modern consumerism
or dystopian futures, I'm at least awake
enough to know the business that owns my
Monday through Friday is not all there is.
It cannot produce or
provide my ultimate home.
Your turn?
Are you genuinely wrestling with
the things that will lead you home?
Win number 4: Something personal.
What 80 days of DIY
taught me: the conclusion.
I began 80 straight days of DIY
projects back in June in order to
get our house listed on the market.
Over the past weeks, I've
shared some lessons learned.
Today I'd like to cap this off
by sharing two pictures with you.
The first is a literal picture.
Rather than trying to compile dozens
of before and afterpics, this one
captures the chaos of those 80 days.
See my Substack post to
glance at that picture.
The second picture is a verbal.
When the summer began, there were
several things I didn't know.
I didn't know how many projects
would need to get done.
I had no idea I would be the
one undertaking so many of them.
And when it came to the
skills needed, I didn't know.
What I didn't know had someone handed
me a list and asked, which of these
do you feel comfortable tackling,
and how many do you wanna do?
I would never have volunteered
for the all inclusive package.
Looking back, the primary
thing that changed over those
80 days was not my house.
It's me, the homeowner.
The change is not something
I can capture with my iPhone.
It lives on the inside.
It's a quiet confidence that says I
can, and it grew in those 80 days.
The one thing that lingers in my mind is
this, could this kind of transformation
be replicated in your business?
More importantly in you?
Honestly, I'm not sure it could be
done in an 80 day window and even more.
I'm not certain how many business owners
would be interested, even if it could, we
rarely volunteer for the transformation
that comes from compression.
We love the juice, just not the squeeze.
Your turn.
When was the last time you embraced
the squeeze in your business,
even when you didn't want to?
What changed in you as a result?
Until next time, keep
building a life-giving brand.