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Adrienne Garland (00:01.102)
Hello and welcome back to the SheLeads Podcast. This episode is brought to you by the SheLeads Podcast Network. It's the podcast network for women by women. Today we are here, you know what, I'm gonna stop because I didn't ask you one question. I didn't ask you how to pronounce your last name. Nagasi, okay.
Jana N Nagase (Jana On Camera) (00:17.928)
Sure. Nagasi.
Nagasi, yes. I'm not gonna say the middle one is Nacimento but it's too much. Just say Nagasi. Jana Nagasi, yeah.
Adrienne Garland (00:24.238)
Nagasi.
Adrienne Garland (00:28.334)
Nogasi. Nogasi. Okay.
Three, two, one. Hello and welcome back to the She Leads Podcast. This episode is brought to you by the She Leads Podcast Network. It's the podcast network for women by women. Today we're here with Jana Negassi. Jana is originally from São Paulo, Brazil. She's currently a film and TV critic based in Los Angeles, passionate about indie movies.
She's been writing for Gazeta News, the biggest Brazilian newspaper in the US, based in Florida since 2012. You can find her on her own website and YouTube channel at Jana on Camera. And in fact, it's her 10th anniversary, just like it's the She Leads Live 10th anniversary conference. And at her YouTube channel, she does behind the scenes, not only for big studios, but also for the independents.
She's a voting member of the Critic Choice Association, Film Independent Spirit Awards, and the Brazilian International Press Association. Welcome to the She Leads podcast, Jana.
Jana N Nagase (Jana On Camera) (01:39.528)
Thank you, Adrienne. Thank you so much for having me. It's such a pleasure to be here to talk about a little bit of what I do and to inspire someone that is listening to us.
Adrienne Garland (01:47.47)
I'm so excited to speak to you and hear all about your journey. We talked a little bit before we started the recording here about the fact that you are an immigrant from Brazil, which is such a large and diverse country. And I know that coming here to the United States is not the easiest thing to do.
So, and especially in the media world. So can you talk a little bit about, you know, what you did before you came to the United States and what prompted you to even come here in the first place?
Jana N Nagase (Jana On Camera) (02:28.008)
Yeah, I moved to the US actually to Florida to Miami in 2001. But before that I graduated a bachelor bachelor in journalism for one of one university in Brazil in Sao Paulo, Bucke, which is the Catholic University there. And then when I move in 2001, I did my post grad in Miami for broadcast communication and then
After that, I started working in the business. I used to work in doing press, like doing press relationship with big corporation in Brazil. But when I moved here, I started working with music and then moved to the movie entertainment again, to the programming, TV, films and entertainment again.
Adrienne Garland (03:23.438)
I love that. So what I heard when we talked a little bit before we started recording is that you are very interested in promoting behind the scenes, not only for those big studios, they get enough promotion, but for the independents. So what is it that has drawn you into more of the independent filmmakers?
Jana N Nagase (Jana On Camera) (03:50.536)
Yeah, I think what they bring to the table, I think to each project that they work with is like different. They try to be creative because they don't have a big budget. So they try to be creative and then to to to see how they can do it. And sometimes the projects are so more it's better, like more attractive when you have a smaller budget, when you have a big budget, because you think that it's easier to do like a
I don't know, a blockbuster movie. And when you have this small budget, you can be more creative, you can work more efficient. I think that's why I like to talk to them and also to give them a platform to highlight their project and to show the world, like, look at this, those are amazing people, hard work people that can have a big future and later on do a big budget movie as well.
Adrienne Garland (04:50.03)
Yeah. So can you talk a little bit about Gazeta News? It's the biggest Brazilian newspaper in the US. It's definitely not something that I read on a regular basis. I have heard of it. But can you talk a little bit just about the readership? And just can you talk a little bit about it?
Jana N Nagase (Jana On Camera) (05:13.768)
Yes, this is the Gazetes are writing in their 30 years here in Florida, not here in Florida, over there in Florida, because I'm in California and is in Portuguese and they always dedicate to talk to the Brazilian community here in the US, not just, you know what I mean? Because sometimes we watch some news when you go online, we try to find news from Brazil, but sometimes you need to find news, local news.
Adrienne Garland (05:19.626)
Wow.
Adrienne Garland (05:32.046)
Mm -hmm.
Jana N Nagase (Jana On Camera) (05:43.816)
because we are living here. So, and then that's why this is their goal. I've been writing for them since 2012. And I have, before it was a weekly column and now it's a bi -weekly. They have 16 ,000 issues print bi -weekly and their online invisibility is like 275.
millions unique monthly views. I think I got it right. Yes, they also have an Instagram, they have a YouTube channel, but they are trying to the main goal is to serve the Brazilian community here in the US even with like news from Brazil, but mostly from here in the US.
Adrienne Garland (06:14.19)
Wow.
Adrienne Garland (06:30.638)
How big is the Brazilian community here in the US?
Jana N Nagase (Jana On Camera) (06:35.4)
Oof, here we have like, we have a lot of us here. I remember, yeah, I remember like, I don't know, maybe we, I think we have like, I'm not sure, the numbers, I'm not sure. But I know, especially in Florida, they have a big community there. We are all over the place. Every place that you go, you find a Brazilian one, but the concentrate, more concentrated ones are in Florida, California, and.
Adrienne Garland (06:40.59)
Yeah.
Adrienne Garland (06:49.23)
Yeah, I'm not sure either.
Mm -hmm.
Yep.
Jana N Nagase (Jana On Camera) (07:04.104)
the New York, Massachusetts, Boston, the area over there too.
Adrienne Garland (07:07.438)
Mm.
Adrienne Garland (07:11.246)
Amazing. So what are the main things that you are interested in promoting and talking about with your own Janna on camera YouTube channel?
Jana N Nagase (Jana On Camera) (07:27.656)
Okay, I just find that information here. There is an estimate in 2022, the Brazilians that live here is 1 .905 billion Brazilians living here in the US. Yeah. Yeah, you see? Yeah. So come back to your question. What I like to talk about, like for example, if especially newcomers, actors, newcomer directors,
Adrienne Garland (07:41.702)
my goodness, wow. Well, welcome. That's amazing.
Jana N Nagase (Jana On Camera) (07:56.648)
I like to talk about how they got to the project, how was developing this project, what got, for example, for actors, what got your attention in doing this type of project, and their goals in their career as well, like what some of them have a dream, a dream actor that they wanna work with, or a dream director, or a dream character that they wanna do it. So that's the main goal, especially with the newcomers.
And for the more established talent, with directors, actors, producers, it's like, why was it about that specific project that got their attention? You know what I mean? Like, why they are doing that? And why is that, depends on the topic, why is it important? Why they are talking about that? You know what I mean? Why is it important to be talking about that specific project in this moment, right now? For example, we have this movie Civil War.
Adrienne Garland (08:38.126)
Yeah.
Jana N Nagase (Jana On Camera) (08:55.088)
from Alex Garland that released like a couple of weeks ago and talks about a civil war here in the US. And so why is it important to talk about this? Because that can happen, you know what I mean? So those are kind of stuff that we talk about like on the interviews as well.
Adrienne Garland (09:03.406)
Yeah.
Adrienne Garland (09:16.078)
What is your favorite genre of entertainment or movie?
Jana N Nagase (Jana On Camera) (09:26.152)
I love movies. I watch a lot of TV, of course, series, but I love movies. I think movies take us out a little bit from what's going on in our life and then bring us back again. In the series, you need to, now there is this binge watch all the time that you, especially on one of the platforms, Netflix, you watch it at once and sometimes it's a little...
Adrienne Garland (09:37.454)
Yeah.
Jana N Nagase (Jana On Camera) (09:54.728)
It's a little different from before, but I rather, I love watching TV series, don't get me wrong, but I love movies. I love movies. And the genre.
Adrienne Garland (10:00.43)
Yeah.
Yeah. Have you, is that's, yeah.
Jana N Nagase (Jana On Camera) (10:07.944)
And the genre that I love the most, I love romantic comedies. Now they are bringing back those. So I love those ones.
Adrienne Garland (10:12.302)
yeah. On your channel, do you also interview people that have made movies for some of these new platforms like Apple TV and Netflix and all of that or yeah, you do. interesting. wow.
Jana N Nagase (Jana On Camera) (10:28.36)
Yeah.
Yeah, I do. I'm a prime video, Netflix, like today right now is premier interview with a Brazilian actress, Alice Ibraga and Joe Edgar for Dark Matters is an Apple TV plus series. Also do Roku channel. They also have some some stuff there too. Paramount Plus, Disney Plus. So everything that is
Adrienne Garland (10:52.126)
yeah.
Jana N Nagase (Jana On Camera) (11:00.104)
They invited me, I tried to do not just for theatrical stuff, but also for the streaming platforms.
Adrienne Garland (11:05.742)
That's amazing. And do you find that it's difficult to get the interviews with these, you know, like the producers, the directors, you speak to the actors. Is that something that you, because you, you know, they're sort of on a press tour already that you're able to just secure those interviews. What is that process? Like, what is, what is sort of behind the scenes? What's that process?
Jana N Nagase (Jana On Camera) (11:33.16)
Yeah, today I'm going to tell is easy because I'm already on those lists. But I'm going to talk about my experience in the beginning. In the beginning was very hard because you need to send the viewership, you need to send how much subscribers you have, how much people access the newspaper, how many issues they have, like per week or now by week, everything changes because before...
in 2012 was not just online like we have right now, but it was a little bit different than we have right now. It's mostly online numbers. But and then you need to prove. And then when they get you a spot to interview a certain actor or director or producer, then after that, you need to add it or we need to translate or need to post publish. And then you need to send the links to them. So you need to prove yourself.
that you are a trust person, there is some interviews that you cannot ask certain questions. So you need to follow the rules, you need to follow the embargoes. Those are the stuff that you need to follow to get into those lists. You know what I mean? So the studio can trust you, can be with you, work with you, together with you. So that's why I think I'm very...
Adrienne Garland (12:51.95)
Yes.
Jana N Nagase (Jana On Camera) (12:58.76)
let's say, successful on that because I've been following these rules like for quite some time. You know what I mean? Even before I started working for Gazeta because before I was a producer for a channel that used to go to Latin America. And then even over there, we have to follow the rules. And then since then, I think they already know, she follows the rules. We trust her. She's not going to post anything before the dates, like the embargo, and even talk about the movie without the...
Adrienne Garland (13:03.854)
Right.
Adrienne Garland (13:11.886)
Mm -hmm.
Adrienne Garland (13:21.006)
You're credible.
Jana N Nagase (Jana On Camera) (13:28.008)
without letting us know or just following us. Yeah, it's not...
Adrienne Garland (13:29.902)
Wow.
Adrienne Garland (13:33.966)
So is this life very busy for you? I can imagine, right? There's projects that are happening all of the time. So in order to get these interviews, you have to sort of be on call all of the time in order to get these interviews, speak to these people, write up these stories, produce them, get them out there. What does that whole process look like?
Jana N Nagase (Jana On Camera) (14:00.36)
Well, what happened is that they said, right now it's more than inviting me. I don't need to be, unless I want someone specific, I'll like, can you talk to, when they do not offer me in like interviews, I just tell them, look, there is this Latino, this Brazilian person, talent here. Can I talk to this person? But mostly they send the invitation to me.
I send back the request that I want to interview this person. And then after that, they get approvals from the studio, from the talent, from everybody before sending to me the screenings. The screenings, even I go to the movie theater to watch, or those special screening rooms that have here a lot of here in LA, or they send me a link to watch it.
If it's a series, usually series, they send us a link to watch it. And then I need to watch everything because I don't like to do any interviews without watching the project. And then I then set up the interview. Then I have the interview and I need to. But before that, we prepare the questions and all this. But that is a little time. For example, when sometimes the series has eight, 10 episodes, it's like if you think about it, it's 10 hours of watching stuff.
Adrienne Garland (15:25.518)
Yeah.
Jana N Nagase (Jana On Camera) (15:25.704)
And it's not just one per week. It's like sometimes it's happening like three or four. A lot of stuff going on. You know what I mean? For example, today I have an interview after we are talking here. I have an interview, a junket, they call it junket. I have two interviews in person and I have two interviews, virtual interviews for another project. So that's my day like.
Adrienne Garland (15:31.502)
Wow.
Adrienne Garland (15:49.646)
Wow. Wow. You know, just as a side note, I am currently watching Palm Royale on Apple Plus. my goodness. I love Kristen Wiig more than anything in the world. I love her, like her voice, her cadence, her, I love everything about Kristen Wiig. I think more than anything in the world, I think she is,
Jana N Nagase (Jana On Camera) (16:00.744)
I love it.
Adrienne Garland (16:19.31)
the whole entire package. She is so funny and intelligent and stylish and just everything in that show is so intriguing. And my God, Ricky Martin. So good. It is so, so good. I haven't finished it yet. Yeah.
Jana N Nagase (Jana On Camera) (16:33.352)
yeah i know it's it's so good it's so good for that one for example yeah but for that one for example i interviewed the producers and one of the actresses the the black actress that plays her friend on that community amber her name the actors is amber yes and she's so both of them are on my channel if you want to check it out they are there
Adrienne Garland (16:50.062)
yes, yes in the bookstore.
Yes.
Adrienne Garland (16:58.062)
yes, I will. I will. my gosh, I will. That is so awesome. Yeah, I just had to ask you. So as so so this YouTube channel, this is your business, right? So you have taken your your expertise, right? And you have you have your your job with the Gazette. But then you have also created your own business from your area of expertise. And I think that
Jana N Nagase (Jana On Camera) (17:10.728)
Yeah.
Adrienne Garland (17:26.542)
that is something that is very interesting to our SheLeads audience, right? And it's something that a lot of women do. We have our area of expertise and we try to figure out how can we bring value to people that see our expertise as something that's valuable and how can we turn that into something. So you created a YouTube channel out of that and
You know, it's how do you monetize a YouTube channel? It's really based on viewership, isn't it?
Jana N Nagase (Jana On Camera) (18:04.584)
Yeah, yeah, it's viewership and subscriptions. And that's that's it's a challenge right now because when I create a channel, actually who create the channel was my husband. He was he's my first fan. He was the one that you need to put this out. You have so much interviews. You do so much cool stuff. Everybody needs to because before I used to do the interviews and you know.
Adrienne Garland (18:07.822)
Mm -hmm.
Adrienne Garland (18:16.75)
Jana N Nagase (Jana On Camera) (18:31.016)
was going to the draw in my desk and he told me, you need to do it. But then when we create the channel back then, it was kind of easy to monetize in the beginning, but then YouTube changed everything and became a little harsh. And then it's still difficult to live like with just with that. But it's not impossible.
Adrienne Garland (18:34.766)
Jana N Nagase (Jana On Camera) (19:00.936)
But I think it's good because people can see what other people are doing. I think people can see what I'm doing because I'm from Brazil and never thought in my wildest dreams that I'll be here talking to those amazing people, like some directors that I grew up watching, some actors that I grew up watching, you know what I mean? Meet them, talking to them, and I talk to the projects.
I think that can, I don't know, inspire someone one day to keep doing even with my accent, which I'm very proud of that and very proud of me. It's not easy. There's a lot of no's, but you're gonna be doing, but YouTube is still difficult to monetize by itself. And they change all the time the algorithm. And every time that you...
Adrienne Garland (19:37.262)
Yeah.
Adrienne Garland (19:53.134)
Mm -hmm.
Adrienne Garland (19:59.374)
Yeah.
Jana N Nagase (Jana On Camera) (20:01.186)
I think I'm doing great. And then suddenly change and everything goes down again. It's kind of a weird. It's really weird.
Adrienne Garland (20:06.382)
Yeah. Yeah, and that's what I was going to ask. So where do you see your business, your channel, where do you see that going and growing in the future? Because you are a content creator, right? And you have access because of your credibility. You have access to content that is very popular, right?
So where do you see your next step? Where do you see this next aspect of your business going?
Jana N Nagase (Jana On Camera) (20:35.528)
Yeah.
Jana N Nagase (Jana On Camera) (20:43.848)
Yeah, what I like to do with my business, I need to try to revamp, create a throwback program, which is I think is interesting to see some of the... I have interviews since... I've been doing these interviews with talent since 2006, 2007. So I have some old interviews that is interesting to see.
Adrienne Garland (21:04.832)
Hmm.
Jana N Nagase (Jana On Camera) (21:10.216)
some of especially I'll tell you an example like the director Guillermo del Toro he won the Oscars for Pinocchio for Shape of Water but I have interviews with him before that before Guillen who is this person you know what I mean so I think yeah so I think it's it's I would like to do that and also I would like to to give more
Adrienne Garland (21:16.398)
Yes.
Adrienne Garland (21:21.518)
Mm -hmm.
Adrienne Garland (21:26.446)
before he was who he is, yeah.
Jana N Nagase (Jana On Camera) (21:37.)
is space for, especially for independent people, independent Latinos, independent like any, from any country to talk about their, their goals, their, like their, what inspired them, their projects or anything like that.
Adrienne Garland (21:56.366)
Do you have any advice for other people who are wanting to come to the United States from, whether it's Brazil or another country, and sort of make their way? The reason that I ask this is, number one, I'm interested in your advice. But also, I've mentioned this on the podcast before. I teach at NYU in addition to Rice University. But in...
At NYU, we have a lot of students that are from different countries. And oftentimes, they're here on a student visa, and they fall in love with New York City, because who wouldn't? And they want to stay. And it's difficult when they are looking for jobs. A lot of times, companies don't really want to sponsor.
you know, students to stay, it's a process and it's, you know, it's tough. And so these students end up having to, you know, go back home and it makes them sad. Not that they don't, you know, not that they don't want to go back and see their families and things like that, but they want to stay at least for a couple of years. Cause they do, you know, four years is actually a short amount of time, especially when you get used to New York City and all the good and bad that it is.
Jana N Nagase (Jana On Camera) (23:17.064)
Yeah, when you get used to it, you have to live.
Adrienne Garland (23:20.046)
Yeah, right, exactly. And I feel I've spoken to many of them and I feel so bad because they want to stay and they have to leave. So do you have any advice, not necessarily like how do you stay, but if you are able to sort of get a job, how do you really make your way and how do you find your way as someone who wants to sort of integrate?
and also maintain your identity and your culture because I think that's something that truly adds to us, right? Like, I think that there was maybe a time when people that immigrated here wanted to just become American. And I don't know that that's the greatest thing, you know?
It's better when we can learn from all cultures. I like that better.
Jana N Nagase (Jana On Camera) (24:18.664)
Yeah.
Jana N Nagase (Jana On Camera) (24:23.592)
Yeah, me too, me too. And I do have an advice. I think first of all, we need to believe in ourselves and believe that you're capable and believe that you want to do what you are doing. For example, for me, I love journalism. I think I love interview people. I love to talk to people. But you need to love what you do.
You know, it doesn't matter which business you are in. You need to love what you're doing. You know what I mean? Even in media. And I think to have your own personality, your own character, don't try to imitate anyone. You know what I mean? That's what I'm gonna do. I wasn't born here. I have, I speak English. I have an accent and I'm gonna have this accent forever. That's not gonna change. You know what I mean? So, you know.
Adrienne Garland (24:51.118)
Hmm.
Adrienne Garland (24:55.982)
Yeah, yeah.
Adrienne Garland (25:07.182)
Hmm, yeah.
Adrienne Garland (25:16.046)
Yeah. Yeah.
Jana N Nagase (Jana On Camera) (25:20.744)
So I think you need to believe it and believe that you're gonna be able to accomplish what your goals, with what you have. And if you get, for example, the competition is really big, we know that, but if you believe in that, you trust in yourself and you use all your knowledge to accomplish what you want, for sure you're gonna be successful.
Adrienne Garland (25:50.958)
Yeah.
Jana N Nagase (Jana On Camera) (25:50.984)
That's for sure. That's for sure. For me, it was like the main goal because of course I receive a lot of no's. no, no, no. Even in Brazil, no, you don't have that face to do a TV presenter, for example. I receive no's, but look at me now. I have my YouTube channel. I never gave up because I think I have something to give to the society, to give to people, to...
Adrienne Garland (25:58.222)
Yeah.
Adrienne Garland (26:10.006)
Yeah. Yeah.
Jana N Nagase (Jana On Camera) (26:20.2)
and to learn from other people as well. So don't give up and try to find your way to that, like trusting yourself and trusting your knowledge and listen as well. Like I said to you, to get to the point that I get, I listen to the studios, I listen to the people that are talking to me and try and follow the rules. And I think you can get that.
Adrienne Garland (26:23.726)
Mm.
Adrienne Garland (26:33.966)
Mm. Yeah.
Adrienne Garland (26:44.63)
I love that advice so much. And I'm sort of listening from two points of view. I'm listening, of course, for my audience. And I love the advice of trusting yourself and being exactly who you are. I think that social media has done a real number on us to make us think that we have to be
Jana N Nagase (Jana On Camera) (27:10.727)
Yeah.
Adrienne Garland (27:14.254)
be this idealized version of ourselves. And I think at one point maybe that we all thought that we had to be that in order to be popular, but, or whatever, I don't even know if that's the right word, but I think everybody's kind of sick of that now. And they are looking for people to be authentic and real.
And I think even the word authentic and genuine, I think that's even overused. I think people are trying to be authentic and that's getting strange. So really to be yourself is tough and to show up as yourself is tough. And then, but we need to, and especially as women, right? And then I'm also listening to...
Jana N Nagase (Jana On Camera) (28:04.36)
Yeah.
Adrienne Garland (28:08.142)
this sort of, you know, through the lens and the lens isn't the right word, but of my students. And I actually just last night, it was our last class for our undergraduate students. And, you know, before they left, I said to a couple of them, you know, it was unsolicited advice, but I said to them, be yourself. I said, I teach entrepreneurship and I said,
Jana N Nagase (Jana On Camera) (28:32.648)
Yeah.
Adrienne Garland (28:35.79)
Don't let anybody else tell you who you are. Just hold on to who you are in your heart. And yes, you wanna listen to advice and yes, there are things that people can offer you, but do not change fundamentally who you are. Don't let people sway you into doing something that you don't want to do.
you have it in you, you know? And it is, it's so true. Don't give up. There is a long game here. And I believe that more and more, like as I get older, it's like, if you have that marathon mentality, you do, you see people falling away. You do. Just keep going. You know? Just keep going. Yeah.
Jana N Nagase (Jana On Camera) (29:08.52)
Yeah.
Jana N Nagase (Jana On Camera) (29:25.8)
Yeah, just keep going. You're going to receive no's. Sometimes you're not going to have water in the middle of the way, but sometimes you have water. Some people give you a chance here, give opportunity here. And I think that and be, of course, sometimes you need to improve yourself, but don't change your essence. You know what I mean? Like we have like...
Adrienne Garland (29:33.71)
Yeah.
Adrienne Garland (29:39.854)
Yeah.
Adrienne Garland (29:45.998)
Of course. Yeah.
Jana N Nagase (Jana On Camera) (29:54.408)
I'm not gonna change my accent. So that is not gonna stop me for doing it. You know what I mean? But that's not gonna stop me to try to accomplish what I want. This is just one example of something that, no, it's very important, very important.
Adrienne Garland (29:56.974)
Right. Don't change your essence or your accent. Yeah.
Adrienne Garland (30:06.734)
Of course. I love this.
Yeah.
And it's interesting, you know, it's like, we do not want to listen to the same same. It's so boring, right? It's like having an accent is the thing that makes you turn your head and listen up. So, and in a lot of ways, it makes you lean in because you need to listen a little bit more closely to make sure that you're catching what's being said.
Jana N Nagase (Jana On Camera) (30:25.352)
Yeah.
Adrienne Garland (30:43.438)
So I like that a lot. That's a really good tip. Awesome. So Jana, please tell everybody, where can they tune in to your YouTube channel? We know what it is, but if people want to also get in touch with you just to maybe get some advice or connect with you, where can they do that?
Jana N Nagase (Jana On Camera) (30:47.304)
Yeah, exactly.
Yeah.
Jana N Nagase (Jana On Camera) (31:11.24)
Yeah, they can find me on Instagram, which is Jan on Camera. They can, Twitter, X, which is the former Twitter, Jan on Camera as well. I'm also on Facebook, Jan on Camera. And I have my website, www .janoncamera .com. And the YouTube channel is the most important, Jan on Camera.
And just send me a message on the DME, on the private message. I can give you advice. Follow me and get to know all the latest about movies and TVs here in the US or in the world because sometimes I do international movies too. So, yeah, amazing.
Adrienne Garland (31:51.886)
Amazing.
Ooh, I love that. Amazing. Well, thank you so much for spending your time with me and with the SheLeads audience here today. I really appreciate it. Thank you so much.
Jana N Nagase (Jana On Camera) (32:07.24)
Now, thank you so much, Adrienne, to having me and it was a pleasure to be here with you. Thank you.