Daily(ish)

I reflect on how my podcast editing business is entirely virtual—basically disappearing without the internet—and how that leaves me with a desire for something more tangible that I could actually show my kids, friends, or family. Driving around and seeing “real” businesses reminded me how different it feels to run everything from an 8-by-10 home office, even though I’m grateful for the flexibility to work from anywhere.

Links Mentioned in This Episode:
Topics:
00:00 Intro
00:24 Virtual Business Dilemma
01:04 Craving Something Tangible
02:07 Podcast Studio Idea
02:45 Local Demand Reality Check
03:22 Who Would Pay
04:12 Dream Studio Examples
04:41 Solo Work Isolation
05:43 Newsletter And Signoff

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Creators and Guests

Host
Chris
I edit podcasts so you don't have to. I live in Saskatchewan so you don't have to?

What is Daily(ish)?

Challenging myself to record a podcast episode a day for my 50th year on this planet.

Chris: Hello and welcome to Dailies
for Tuesday, September 29th, 2026.

I'm recording or endeavoring to record
or attempting to record an episode

every day for this, my 50th year on the
planet, or 51 if you're Jeremy Cherfas

Something that's been on my brain
again, it comes up every so often.

I'm not sure what triggered it this time.

It was maybe a, just driving around
the city, seeing businesses, factories

and, in real life, uh, companies that
are set up and running and employing

people, and you can go into the office
or you can go into the building and,

you know, the normal stuff of life.

And reflecting on my own business, that's
me in my home office, as some of you, if

you're watching on YouTube, can see me
in, you know, a small eight-by-10 office.

That's my business.

All my stuff that I work on for
clients is virtual, basically.

It's all on the web.

You can hear it, you can look
at it, you can see it if you

look at it on a computer.

But once you don't have the
internet, effectively my

business disappears as, of sorts.

And so as, in as much as I'm a, I've
got sort of an entrepreneurial brain,

I also have always had this, like,
gnawing thing in the back of my brain

with, with that, that's like, it needs
to be a physical, tangible thing.

Uh, a widget, a box that I hand to you
that you've bought from me, uh, a meeting

in a place where we've done a thing and
then we- that's, like, where it happened,

that kind of thing in terms of a business.

This feels like a bit of, a bit like
something that I can't show my kids,

let's say, or I can't show friends or
family like, "Hey, come tour my, my

business that I've been running for 10
plus years," ' cause it's just kinda

like wherever my laptop or computer
happens to be is where my business is.

Which is amazing.

I don't wanna sound like I'm not grateful
for the fact that I can do my work

from anywhere, and I have done it from
various locations around the world often.

I don't know if I'd say often, but I have

But yeah, this idea that a physical
space where I have the vid- the

business running or can bring people
to, always in the back of my brain.

And so as it relates to podcasting, the
sort of natural, I don't think it's all

that big a leap to think about, is, uh,
a physical space that people, clients,

et cetera, could come and record in.

So whether it's just audio, audio
and video, um, record a podcast, like

an interview style or maybe tutorial
videos with a nice setup video, you

know, cameras and backdrop and all
that kind of stuff that they wanna use

And then obviously, you know, me
running that, charging money for it.

Whether it's a co-working space, whether
it's just straight up just a podcast

recording space, something like that
is, that's kind of been a, a thing I've

always kind of like wanted to explore.

The city I live in is not large,
like 280,000 people maybe or

something like that, and so there,
there probably isn't a huge demand.

I have only done very basic sort of
feelers for and research into whether

there would be much demand for it

But it wouldn't be unreasonable to
attempt something like that here, And

so maybe one of the things I will at
least attempt this year is going a little

further down the road in exploring how
feasible or realistic that might be

to do here in Saskatoon where I live.

It's just kind of fun to explore, at
least for my brain at a surface level, and

just try and push myself to go a little
deeper as to whether that's actually

possible or doable in where I live

spaces like that tend to ride the wave
of, you know, podcast popularity, and

then it's come down again, and now it's
going back up sort of again, but only

sort of at the high end or the low end.

And so it's kind of that middle ground
of people who aren't, like, necessarily

super successful but might need a space
where they could build into a podcast,

a visual identity for a video show,
let's say on YouTube, to do better

that would be willing to pay for it.

But I don't know.

My hunch is that there's probably not
enough people who are at that sort of

mid-tier level who aren't, you know,
rich enough to build out their own

space necessarily, but are willing
to pay an ongoing fee to have someone

else manage that space, take care of
the computers and the gear and the

lighting and Cause I look at a show
like, a podcast like, uh, Amy Poehler's

Good Hang, and she has a, uh, she's
referenced on the podcast, uh, multiple

times where she's got some sort of space
in New York as well as in Los Angeles.

And so I would assume at her level, that's
something where it's an office they've

set up and they have all the gear there.

It's not like they're renting space
for that, but maybe, who knows?

But I look at a space like
that where it's comfortable, it

looks nice, visually appealing.

You could, you know, set it up with
different identities depending on the

show that's coming in to record, and
they can just show up, do the thing,

not worry about gear, and you have
someone, you know, an engineer or

somebody on hand like myself to sort of
help them along if they need help with

hitting record and things like that

h- I have to imagine that a lot of digital
internet-only sort of entrepreneurs

sometimes have this, like, longing for
a real thing, whether, whether you sell

courses online or whether you're, like
in my case, I edit podcasts for clients

online, and sometimes long for the
ability to just say, like, "Put them all

in a room," or even just having some of
the show art on the wall I think would

help to remind me, both myself most
importantly, but also anyone else that

I'm interacting with, that actually these
are real things that exist in the world.

You may not have heard of them, uh,
and they might not be something that

you would necessarily listen to in
terms of like a friend or a family

that's visiting, but these are actually
real things that exist in the world

that I've worked on or am working on.

And it's also one of the struggles of
being a solo business owner too, is

that there's literally no one else who's
gonna be like, "Hey, good job on that,

that thing you edited," or having, you
know, reaching 50 episodes with that

client or, uh, some milestones and that
aspect or those aspects of running a

business or being in, uh, working with
other people in a business of some sort.

All right, that's enough
about those thoughts for now.

just a reminder that Tuesdays are the
days that I send out my newsletter.

You can find that at
buttondown.com/lemoncasting

The link will be in the show notes.

Feel free to find it there.

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it if I post about this somewhere, or
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Thanks for listening.

Have a great day.

Bye.