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Building a business shouldn't mean losing your mind.
Strategy, Solutions, & Sanity is the real-world business podcast for owners and leaders who are serious about scaling — but don't want to drown in chaos while doing it.
Host Samantha C. Prestidge cuts through the noise with practical insights on hiring, delegation, team building, operations, and leadership for family businesses and second-stage entrepreneurs.
(No vague "10x your mindset" fluff here — just the strategies, systems, and sanity moves you actually need.)
Each week, you'll get short, actionable episodes that help you untangle the bottlenecks, lead with more confidence, and build a company that runs smoother — without losing the heart, hustle, and humanity that made you successful in the first place.
Whether you're navigating early team growth or getting ready to finally step out of the daily grind, this podcast gives you the tactical tools and real-world advice to build your business the smart, sustainable way.
👉 Follow Strategy, Solutions, & Sanity for practical strategies to help you lead, grow, and actually enjoy your business again.
Can my VA help with my content and social media posts? Almost every client we have started working with has asked us this, and the short answer is yes, but. So before you have a VA start helping you with marketing and content, we need to determine if you need a strategist or an executor. So the answer is yes, your VA can help with your content.
If you have a few or ideally all of these things in 📍 place.
Welcome to Strategy Solutions and Sanity, the show for family run businesses and serial entrepreneurs who are done letting chaos run the show. I'm Sam, business and team strategist and your No Fluff Guide to Making Business Simple and Fun. This is a quick cast, a short, sharp dose of strategy and action.
'cause I know sometimes you just need that quick next step to get your sanity back. So let's get into it. Here are the three things that you really should have in place before you bring a VA or any kind of assistant on to help with your content.
You've got clarity on your ideal customer. Clarity on what it is you're selling and the messaging and value add of what you're selling, and clarity in what you want your content to look like. If you have these things in place, then your VA can do all sorts of things. They can execute on these things.
Your social media posts, editing your podcast or YouTube videos, creating LinkedIn newsletters or email campaigns, and so much more around your content and. If they're on my team. Then I also teach them on how to effectively use AI and chat GPT to make non cringey social media posts that get the results you want.
However, if you don't have clarity in those things, then you most likely want to start with a strategist and take it from me. Someone who has in the past tried to take a lot of shortcuts around marketing support because I know how expensive it can get. I've taken shortcuts. I've hired someone to. To execute on things when I really should have hired a strategist, I should have hired someone who would've helped me get super clear on my brand and tone and voice, and what messaging would be right, and what the right kind of content funnel would look like.
I needed that in place before I had an assistant to help execute on those things. So take it from someone. That has been in that failure, that has been in that frustration. If your content right now is not really working for you, and it's not because you're at capacity, it's not because you're.
Inconsistent because you're like, because you're at capacity. But it's really because it's just not the right kind of content for your brand and for your ideal client and or customer. Then you wanna look into a marketing strategist first before a VA to help with these things. 'cause that's all high level strategy that a virtual assistant or any kind of an assistant is not going to be right for.
Now, occasionally we get someone on our team that is just super awesome and has learned a lot along the way, and they can contribute to these higher level conversations. But in general, I always say like, Hey, your VA should not own the KPIs and results of your marketing or like the lead gen of your marketing unless there is a solid strategy in place first. So if you're still feeling a little stuck on this, I would ask yourself, do I need someone to build the plan or someone to help me follow through on the plan?
If it's the latter, then awesome. Hire an assistant for this. If it's the former, get yourself a strategist, and when you have clarity on what it is you really need, it's so much easier to find the right kind of support and the right person to bring onto your 📍 team.
All right. That's it for today's Quick Cast. I hope it was helpful for you. As always, if you have any questions around business or team strategy, operations, delegation, hiring, et cetera, I'd love to dive into that answer for you. Either find me and message me on LinkedIn. You can search Samantha Cordero Prestidge or email me at.
info@auxosvs.com. Send me your question. I'd love to dive into it on a future Ask me anything Quick cast episode. See you next time.