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What happens when an Ai agent is given one goal, trained on the right inputs, and left to run for 13 hours?
In this episode of Capability Amplifier, Dan and I walk through exactly that. While sitting in the audience at Abundance360, I built an Ai agent designed to win Peter Diamandis's $3.5 million sci-fi film competition. The agent produced five fully edited three-minute trailers - complete with original scripts, character designs, mood boards, voiceovers, soundtracks, sound effects, and final edits. Total production cost: $48.
Dan watched every film live during the conversation. His reactions - and his observations about the timeless nature of storytelling, Shakespeare's technique of starting in the middle, and why asking "who does this hurt?" is the fastest way to kill creative opportunity - give this episode a depth that goes well beyond the technology itself.
We also cover the broader picture: what this speed and accessibility means for entrepreneurs, creators, and anyone who has ever had a story to tell but thought the barrier to entry was too high.
The core message from both is clear: the tools are no longer the obstacle. Great storytelling is still the moat. And the window to get ahead of this is open right now.
In this episode, Dan and I cover:
- How Mike built an Ai agent at Abundance360 with a single mission - win a $3.5 million film competition
- The "cheat code" of training an agent on the judge's known preferences before starting
- A full walkthrough of all five Ai-generated film trailers with Dan reacting in real time
- Why Dan says Shakespeare's storytelling technique shows up in all five films
- The $48 total production cost reveal and what it signals for the future of filmmaking
- The five-day production of a full one-man musical show using Ai and real performance combined
- Dan's warning: the question "who does this hurt?" stops creativity before it starts
- Mike's 10% time compounding framework and how it changes decision-making
- Why the moat in creative work is now the storytelling and the wrangler - not the tools
- What comes next with Ai agents - breakthroughs Mike previews for a future episode
Note: The observations and experiments shared in this episode reflect Mike Koenigs's personal experience with Ai filmmaking tools. Results will vary based on tools used, prompts, and creative direction applied. This is not a guarantee of any specific outcome.
TIMESTAMPS
00:00 - Introduction and the Abundance360 setup explained
02:40 - Why the barrier to professional filmmaking has collapsed
04:58 - How Mike built and trained the Ai agent to win the competition
08:50 - Automated mood boards, character design, and pre-production
09:55 - Film 1: "The Seed" - a Studio Ghibli-style story about growth and hope
12:03 - Film 2: "The Memory Weaver" - memory, loss, and preserving legacy
14:37 - Film 3: "The Star Maker" - grief, space, and building light in the dark
17:07 - Film 4: "Symphony of Life" - learning to hear what nature has been saying
19:24 - Film 5: "Architect of Dreams" - finally building something worth keeping
21:59 - The $48 total production cost reveal and what it means
27:22 - Why consumers with new capabilities disrupt every industry
35:38 - The 10% time compounding framework and Dan's three wins a day method
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Creators and Guests
Host
Dan Sullivan of Strategic Coach
Dan Sullivan is founder and president of The Strategic Coach Inc. A visionary, an innovator, and a gifted conceptual thinker, Dan has over 40 yearsโ experience as a highly regarded speaker, consultant, strategic planner, and coach to entrepreneurial individuals and groups.
What is Capability Amplifier?
Join the eternally curious, interested, and interesting hosts, Mike Koenigs of the SuperPower Accelerator and Dan Sullivan of Strategic Coachยฎ, to amplify your capabilities, value, status, and authority on the Capability Amplifier podcast. Ever episode focuses on a new mindset, shortcut or deep thinking exercise that will improve your performance and lifespan. Learn more at: https://www.CapabilityAmplifier.com
Dan Sullivan [00:00:00]:
Hi, this is Dan Sullivan and this is the next episode with Mike Koenix of Capability Amplifier. Mike, there's some magic I think that we're going to see in this one.
Mike Koenigs [00:00:12]:
So here's the setup. I just got back from Abundance360. Peter Diamandis ran the X Prize film competition. And while that was happening, I decided to build an agent that makes movies designed to win the competition. So what you're about to witness is, is an AI engine. I'm even going to give you the prompt that trained this thing and it made five three minute trailers, it actually wrote the entire script and it synthesized the video and I had it include a cheat code which is study all of Peter Diamandis favorite movies and books and model some of the storytelling in the styles so you'll see something that was 100% synthetic, not touched by a human, written, performed the mixes, the audio, the sound effects, the narrative and the visuals. And to say I was blown away by the surprise that was produced is an understatement. But what I love most is that Dan clicked and he got the story right away.
Mike Koenigs [00:01:16]:
So what I hope you see here is not anything other than while we live in amazing times with amazing tools, amazing capabilities, and your ability to express yourself or tell a story has never been better or more capable. So I hope you enjoyed this episode as much as we have making it. This is Capability Amplifier. Get ready to share this with everyone you know. This is definitely some breakthrough stuff.
Dan Sullivan [00:01:57]:
Hi, this is Dan Sullivan and this is our episode of Capability Amplifier with the genius at using AI to create very, very fast and entertaining films. Yeah, so we're going to talk about films here. And the big thing is what is happening to Hollywood? Because my entire lifetime, if you talked about film, what you talked about was Hollywood. And I think we've reached probably a turning point in history right now, Mike, that it's not about Hollywood anymore. It's about talented individuals with great technologies. So can you talk about this?
Mike Koenigs [00:02:40]:
I can and I'll have a really relevant story which is this past week at Abundance360, Peter Diamandis announced the world's largest Sci Fi competition, or one of the world's largest Sci Fi competitions. And the framing was he wants to create an opportunity for young filmmakers, but that could be anyone. So right now there is no barrier or border to making amazing films or movies. So the promise is they've raised a three and a half million dollar fund. You can participate by sending in a trailer and you can submit as many as you want. That was Interesting. And the goal is to make AI and technology positive films. Because if you didn't see that one, Peter's in a new movie that came out, and it was just a bunch of gloom and doom, including from the big luminaries, you know, Sam Altman's in there and everyone else, it's just like, who needs that? And I love the fact, I think
Dan Sullivan [00:03:48]:
Sam just hates people. His real.
Mike Koenigs [00:03:51]:
He is.
Dan Sullivan [00:03:53]:
He just doesn't like human beings. He's against human beings. He thinks it's been a mistake that's been happening for too long and we just have to get rid of humans.
Mike Koenigs [00:04:05]:
It is. When you look at those eyes, I see black spheres behind them. That's usually a bad sign, but the promise is, okay, make your own movie. And while Peter announced this, I thought to myself, well, what if I made an agent that was designed to win the X Prize? And I've been experimenting with synthetic filmmaking for a long time. In fact, it's one of the ways I opened the show as I made a Lego movie that told everyone what they were going to get. And the challenge with AI filmmaking until about last week is it's really, really hard. And you've got to make individual frames and use a bunch of tools, and you've got to write a good story. Then you've got to create storyboards.
Mike Koenigs [00:04:58]:
You got to create the look and the feel, and then you start doing what a lot of these young filmmakers say. You often have to start six or eight different renders and you pick the one that works. Then you're editing around the mistakes. It's not easy. And then if you want to create the voices while you got to create voiceovers and the script for that, and then time it and edit it and then create the soundtrack. It's hard. It's really hard. And when you see AI films that have been made, it's not uncommon to see a list of people as long as movies of the past.
Mike Koenigs [00:05:35]:
So I decided while I was sitting there, I wonder if it's possible to create an agent that is designed to win this competition. So I'll show you this, Dan this. And I don't have to read the whole thing, but I used a tool called Claude Code, which at any given time is one of the top ones. And the agent I just stated my goal is to win the X Prize film competition. And to do so, I need to use best practices with filmmaking tools and software. This includes creating a story mood board for images. It's like the storyboard still images, music and prompts to Generate the movie, then use these prompts to learn from and see what I've done so far, improve them. And I want to build five pitch video scripts.
Mike Koenigs [00:06:21]:
And what I did, Dan, is I went ahead and told the AI to go look at a bunch of stuff that I had read and watched, but also look forward at stuff like that and. And teach itself how to make Hollywood class films. So that in turn is what I put into Claude and this thing went to work. Now, the truth is I was sitting in abundance 360, soaking up everything else I could and I just spun this up and 13 hours later, it had made five trailers for me that were each three minutes long. And they were okay. They actually were pretty good. But it missed some nuanced stuff like it didn't have dialogue, it didn't have sound effects, but it did make music and. They were pretty good.
Mike Koenigs [00:07:18]:
I'm going to show you some of the trailers now. But then I went back and I said, they're missing sound effects or they're missing voiceover or the mix wasn't just right. It's not unlike if you got a frame first draft from humans. But I could not believe how good it was. And one of the little cheats that I included is I told it early on, I want you to study all of Peter Diamandis favorite movies, favorite books that he talks about, and model the themes and the stories and the look and feel of those. Basically, I'm saying cheat for me. I want you to stack my odds.
Dan Sullivan [00:07:58]:
It's all cheating.
Mike Koenigs [00:08:00]:
It was. So it created all of this stuff and I'm going to get to one of the punchlines of the story. Well, no, I'll wait until you see some of these and I'm going to have you guess how long each one took. I kind of told you about the first draft from start to finish until I had these done and how much it cost in rendering fees. And know that as I got done and I finally brought this up, this is effectively what happened. So this is something called the mood board. And what the AI does is creates the characters it's going to use. And in filmmaking and storyboarding you always have like, what do the faces look like, what are the expressions, what would the sets look like, what are the colors and the color palettes? And it did this completely automated.
Mike Koenigs [00:08:50]:
I didn't touch one thing and then it made the trailer. Now this is the other full disclosure. What I did for the sake of storytelling time is what it made the three minute. And I'm like, ah, this is Going to be too long to demo. And all I did is gave it a prompt. I want you to take the most interesting, exciting minute from each of these trailers and edit it together, complete with voiceover, sound effects, and music. Again, I didn't influence or control any of it. So what you're about to see is 100% synthetic.
Mike Koenigs [00:09:31]:
And you'll notice at first, like, it's still some of the music mix in, the voice mix isn't quite there, but more just pay attention to what it did. And as we move forward, you're going to see the styles change considerably as well. So this is a little short movie called the Seed.
Mike Koenigs [00:09:55]:
They told us nothing could grow here anymore. That the soil forgot how to make things live. What are you. They told us nothing could grow here. They were wrong. All it took was one seed and someone stubborn enough to believe in it.
Mike Koenigs [00:10:49]:
All right, so was that perfect? No, but it was an example. And. And the style it studied was something called Studio Ghibli, which is a super. It's like a cult favorite Japanese anime film crew. And embedded in that the AI picked. But what I can tell you is the story itself that it made the trailer for is actually really compelling in depth about, you know, not being able to grow anything. She found this seed that was lacaim and planted.
Dan Sullivan [00:11:25]:
Great theme. Great theme.
Mike Koenigs [00:11:27]:
Yeah, yeah, beautiful theme. So here's the next one.
Dan Sullivan [00:11:31]:
And can I make an observation, please, that the difference between a negative film and a positive film, and this is storytelling period, is that there's growth and transformation in a good story and there's decline in death and a bad story.
Mike Koenigs [00:11:56]:
Yes.
Dan Sullivan [00:11:57]:
Yeah, yeah. Humans really like growth. Humans really like growth.
Mike Koenigs [00:12:03]:
This literally has growth in it and progress. If I showed the full three minutes, there's a lot more depth there, but a 100% AI editor guessed at what to take, and it didn't do a bad job. So the next piece, this is another example, and this one's called the Memory Weaver. And you'll notice the style. It kind of grabbed a Pixar style. And again, the AI did an okay job. But I'll be curious if you pick up what the theme of the movie really is just from this little one minute AI generated trailer.
Speaker D [00:12:45]:
I built buildings that will stand for a hundred years, but I cannot remember my wife's name this morning. Elena. Her name was elena.
Mike Koenigs [00:13:25]:
He could not remember her name, but because of this, his great granddaughter will never forget his voice. The buildings he built will crumble someday. This never will.
Dan Sullivan [00:13:41]:
Yeah, you know, it's like probably the greatest first 10 minutes of any animated film in history is up.
Mike Koenigs [00:13:51]:
Oh, I agree. Yes, that's very, very similar. It did. It did clearly synthesize. And the basic idea is this granddaughter finds a technology and it helps restore memories and she goes on a journey. And it's also of him reliving his life with his wife, with his granddaughter, and as sort of like an observational passenger, cultivating. But I.
Dan Sullivan [00:14:21]:
Both of them are real grabbers. Both of them so far. Real grabbers. You want to know the rest of
Mike Koenigs [00:14:28]:
the story that is so intriguing that it happened?
Dan Sullivan [00:14:33]:
No, no, you want to know it right off the bat.
Mike Koenigs [00:14:37]:
Okay, so the next one, this is very Peter. So again, I wanted something that would cheat and pick something that he would find intriguing. So this is called the Star Maker and I believe it. It shows up. But the basic premise is this. This guy's daughter and wife died of cancer and he went on a quest. So this one follows the look and feel of a very popular Amazon science fiction series that's called the Expanse. So just take a look at the style.
Speaker D [00:15:26]:
Out here. Darkness is not a metaphor. It is the whole environment. I came to disappear into it. I could not save them. I could not stop the darkness from taking everything that mattered. But I can do this one thing. I can make light where there was none.
Mike Koenigs [00:16:06]:
He came here to disappear.
Mike Koenigs [00:16:08]:
Instead, he made a beacon that called us forward.
Mike Koenigs [00:16:16]:
Okay, so any observations? Thoughts?
Dan Sullivan [00:16:21]:
Yeah. Well, first of all, Angus Fletcher, who's going to be our lead speaker at Kochcon in June, he said that. He said if you talk to some of the greatest thinkers in history and in some cases you have to read what they said because they're dead, that all of them go back to Shakespeare. Everybody goes to Shakespeare. And Shakespeare had a great trick and that is he always started in the middle.
Mike Koenigs [00:16:51]:
Oh yeah.
Dan Sullivan [00:16:52]:
And then you see the middle and you immediately say, how did that, how did this happen? And then he goes back and starts at the beginning. So all three of them, they start in the middle.
Mike Koenigs [00:17:07]:
It definitely used great storytelling vehicles. So now we move on into the next, which is called Symphony of Life. Another interesting, more photorealistic look and feel. You'll notice it follows a little bit of an Avatar esque environment. But the end story is also, I think, quite beautiful.
Speaker E [00:17:42]:
Every living system has a voice. We just never learned how to listen.
Mike Koenigs [00:17:52]:
Doctor Thorne, there is structure here. This is not noise. These organisms are producing coordinated acoustic patterns consistent with information exchange.
Speaker E [00:18:22]:
We thought we needed to save the ocean. Turns out we just needed to hear what it was saying. The ocean had the answers all along. We just finally gave it a voice.
Mike Koenigs [00:18:37]:
So I love how it grabbed the hook. Show us a future worth building thematically. And again, I know to young people that message in that story arc would be very appealing. You know, it's an age old story. And this fact that in the story it's really about a technology portal that allowed you to hear things and see things that you wouldn't normally see and hear. And then the last piece it did, it really modeled state of the art look and feel from Pixar. So this one is called Architect of Dreams. And let's, let's see this one.
Mike Koenigs [00:19:24]:
I'll let you first see the mood board. You can see the look and feel. And this one also crosses over into multiple genre styles.
Speaker D [00:19:42]:
I spent 10 years building worlds where the only point was to destroy them. Billion doll sand castles designed to be kicked over. This is not a gadget.
Mike Koenigs [00:19:54]:
It is a dog.
Mike Koenigs [00:20:22]:
He said it was a door. He was right. I walked through it and I kept walking until I reached the ocean for real.
Mike Koenigs [00:20:38]:
So there you go. And I think we've entered one of the add ons here. Well, first of all, what do you think of that basic premise and story? Would you pull up?
Dan Sullivan [00:20:48]:
Well, I noticed a bias. All girls, no boys.
Mike Koenigs [00:20:54]:
It's interesting. And I didn't touch any of that in my seed, so it clearly was picking up on some sort of trends. And when I retrain this, because first of all, this experiment was okay, if I just feed it raw data and tell it to win, what would happen? And could I make entertaining, engaging stuff that normally has an immeasurable number of moving parts, just to do the voiceovers, for example, and do the timing and make sound effects and the music that follows the stories and then be able to tell the AI to do sub edits. I haven't been able to make it to do any of that stuff before until this week. That's how new it is. So that was, we'll say experiment number one. But at this point I built a tool that has training and can learn. Now I can start to bias it towards anything else.
Mike Koenigs [00:21:59]:
And so first of all, any comments before I tell you how much money it costs to build and render and process all that? Because I want you to guess and then I'll tell you.
Dan Sullivan [00:22:12]:
I bet I've got more in my briefcase than you're going to tell me. I'm a walking ATM. I always have lots of cash.
Mike Koenigs [00:22:23]:
Well, it was $48.
Dan Sullivan [00:22:26]:
Yep, I've got more.
Mike Koenigs [00:22:30]:
It was. I, I was I was expecting when I logged in to see all the credits, it'd be like probably burn like 1600 or $2800 or something like that. I see $48 bill. I am like, all right, well this is, this is still a game of fiddling and tweaking and that was great.
Dan Sullivan [00:22:54]:
But when I. Yeah, it's 50 years of. 50. 50 years of tweaking and fiddling.
Mike Koenigs [00:23:01]:
Yeah.
Dan Sullivan [00:23:02]:
No, I mean, well, it'll be interesting when the competition happens that the. The characters are girls, but the creators are boys. Mm.
Mike Koenigs [00:23:16]:
Yeah, we will. We will see. Most likely that's going to happen. I think this will be biased in what I'm. What I anticipate. I had a small chatter with some of Peter's team, but what I'd like to do is teach what I've learned and open up some of these tools because I do like the idea of self produced, distributed, high quality, high value entertainment. And to raise the. The floor on quality.
Dan Sullivan [00:23:46]:
And with no, it is her high quality. Yeah, these are high quality.
Mike Koenigs [00:23:51]:
I mean, yeah, it's truly, it's astonishing. And then I did find the Bloomberg video you mentioned and I am going to deep dive into it and I'll see if I may have actually bumped into it, but I'll. If I can insert that without getting us flagged by YouTube, I'll insert a little clip of it. But I really, I think that the days of old school filmmaking and I noticed during the Oscars this year, which I did watch, they talked about how there are two actors who got up who are doing voiceover talent. One of. Can't think of their names right now, but they are all about, oh, we've got to protect animation. No AI animation. I'm like, yeah, good luck with that.
Mike Koenigs [00:24:52]:
And that's no different than the first recording musicians.
Dan Sullivan [00:24:58]:
I'm saying the horses are out of the barn.
Mike Koenigs [00:25:02]:
Yeah, yeah. And I will always say my bias is towards. I would love to. I'd rather watch music being performed on wooden instruments on an old timey stage with no phones allowed and hear an acoustic performance. And this last month we worked with Karthick Session and built a one man musical performance show using a combination of synthetic and real everything. And we couldn't have possibly have made that in six months or eight months without the use of synthetic. And we were basically done a performance ready show in five days. And I think we could shave off 20% of that time after the last two weeks because tech improved that much.
Mike Koenigs [00:25:56]:
So what do you say about that?
Dan Sullivan [00:25:59]:
Well, I'm Very impressed.
Mike Koenigs [00:26:02]:
Yeah. Do you have any. Any predictions? Any, like, knowing what this is now?
Dan Sullivan [00:26:09]:
No, I think. I think the big thing. That is still the. The most ancient thing, and that is the power of the story.
Mike Koenigs [00:26:17]:
Yes.
Dan Sullivan [00:26:18]:
Yeah. I mean, you can. I think we're all well aware of what CGI can do, and this is a. You know, this is an extension of cgi. The only question is, is it a great story?
Mike Koenigs [00:26:35]:
Yeah, totally. That is. And in a way, do we care where it originated from? I think we'll care for a bit. And ultimately, the future of this is. And this is scary for people who think in a straight line until they see the benefits of it. But you will have custom movies made about you and for you that appeal to what you love and what you like, and there will wind up being a communal aspect and a way to communicate and share these and do mashups. You know, the participation. It's no different than karaoke.
Mike Koenigs [00:27:22]:
I'm sure a lot of people at first thought karaoke was an abomination until you learn how freaking fun it is, especially if you've had a couple of lubricating beverages inside you.
Dan Sullivan [00:27:35]:
I mean, the thing is that people. One of the things that you have to train yourself not to do when it comes to anything new is that the first thing that people think about is, who does this hurt? Who does this disadvantage? And I said, you just cut off all your creativity by having that thought.
Mike Koenigs [00:28:05]:
Yeah.
Dan Sullivan [00:28:06]:
I mean, the marketplace is going to determine what works and what doesn't work. Yeah, yeah, yeah, I saw. I don't know who said it, but it struck me as a profound thought that there's nothing more dangerous in the world than a consumer with a new capability. You're a consumer, and you have a new capability. Okay. Okay. And, you know, in all industries, there's guards to prevent anyone from disturbing the existing model.
Mike Koenigs [00:28:47]:
Yeah.
Dan Sullivan [00:28:48]:
And this kind of. This kind of. This will worry that, you know, if somebody's watching this podcast, there's going to be a lot of people fairly close to you in California who are going to be profoundly disturbed by what you just did.
Mike Koenigs [00:29:04]:
Yeah, I've gotten it for a long time, and I'd say, well, this has nothing to do with me. I didn't do it. And my objective is to spin the positive. Yeah, there you go. It's all my fault. You're the one saying good things about it.
Dan Sullivan [00:29:23]:
Hey, pay no attention to that man behind the curtain.
Mike Koenigs [00:29:28]:
Yeah. What I say to them is, you overestimate the influence you perceive that I have.
Dan Sullivan [00:29:37]:
No, they've overestimated the control that they thought they had. Yeah.
Mike Koenigs [00:29:45]:
And now I always go back. Now, I know there's a distinction, but the gin, the cotton gin, any kind of weaving machine, the locomotive standing in front of technology usually ends badly for the stander and the telephone, television, every bit of us. Now what we must acknowledge is the speed by this, which this is moving is orders of magnitude. And I think the, you know, and then the next dark place the, those folks go to is we'll think about how much energy and power consumption. And here's what I say to them, what I guarantee you is every one of these models right now is 10 or 100 or a thousand times more efficient than it was three years ago. It's producing more, using less current, and AI is busy finding ways to solve our energy problems and our net positive effect. Now, again, just like a social media, you've got a bunch of drones staring at TikTok Instagram and now it's AI generated slop. But idiots will always do idiot things and they're not of my concern.
Mike Koenigs [00:31:05]:
I look at the productive members of society, those are my peeps. And I can't help it. I can't help your addiction. You could lay down that phone at any time and it's not my fault, you know. So moving to the positive, which is inside of these orders of magnitude, this phone has a multi trillion dollars worth of tech sitting behind it. And the only question you really have to ask yourself is with this in your hand and $20 AIs that have more collective wisdom and knowledge and capabilities than most of the human race, why aren't you a billionaire right now? And it's because we all suffer from small thinking.
Dan Sullivan [00:31:55]:
Oh, scarcity. Scarcity, yes.
Mike Koenigs [00:31:59]:
And so that is, I hope, to create inspirational stories that lead more people to seeing the capabilities, the power and the possibility, and live inside a better future version of themselves and the rest of everything else around them. So that's my delusional optimist dream.
Dan Sullivan [00:32:21]:
Well, I think it's great. I think you're a leading contender for that prize.
Mike Koenigs [00:32:28]:
I'm going to work my ass off on it. I do need a couple of humans to help along the path. My goal is to inspire a few to say, oh, show me the tools so I can go on the journey with you. But any other thoughts or comments about this?
Dan Sullivan [00:32:47]:
The thing is that this is, you know, this is just a continuation of Mike being curious, Mike being imaginative, Mike being useful.
Mike Koenigs [00:33:06]:
The addiction.
Dan Sullivan [00:33:08]:
No, it's not an addiction. It's not an Addiction. It's capability. It's capability and ambition. You know, that's the thing. I think it's terrific. I mean, this was a real magic show. And what was your total time to get the 5? 3.
Mike Koenigs [00:33:28]:
Yeah. So here's what happened was from the time I.
Dan Sullivan [00:33:32]:
You don't have to be embarrassed that it took more than a day.
Mike Koenigs [00:33:36]:
From the time I started until I remembered that I started it, there was 13 hours, but I'm pretty sure it took about five and a half. So if someone put a gun to my head and said if you had to recreate it and make something even better, I'd say 24 hours for sure. And if I really had a gun to my head, probably 10. And if I optimized it with purpose, probably six. But that. Holy cow. I used to dream of something like this when I was 12 or 13 years old. And I got introduced and I started doing film on Super 16 cutting, and then started shooting on three quarter and beta SP.
Dan Sullivan [00:34:25]:
That's great.
Mike Koenigs [00:34:26]:
With some early decks. And I had $60,000 worth of tools. That sucked. And now with a phone that's as good as Hollywood in your pocket.
Dan Sullivan [00:34:39]:
Yeah, well, back in the 70s, you know, my first real job out of college, when I finished college, I was a copywriter with a big ad agency. And I have a production. You know, we have a creative production team at Coach, and I have 1, 2, 3, 4. I have 4 computer artists and I have probably 3 writers and my. Just for the company. This is just to produce things for the company. And I would say that we can produce more completed product in five days than the ad agency, which was the second largest agency in Canada at that time. We could produce more finished product in five days than they could produce in five weeks.
Mike Koenigs [00:35:38]:
For sure. For sure. And that's only going to get better, I would say the compounding effects right now. So I have two mindsets that I use right now, and that is how can I get back 10% of my time every single week? That compounds in terms of performance, output and quality. And my real mindset that I don't always achieve, but I at least have it in the back of my head is how do I get back 10 minutes every hour? Now, that may or may not be possible, but it has completely changed my wiring and how I apply time value. I stop things a lot sooner, saying there's no way that I'm going to get a compounding effect by engaging in that thing. So I'm stopping things from even happening and stopping the thinking early. But I'VE been engaging little tools, especially agents.
Mike Koenigs [00:36:40]:
So on an upcoming episode, I cannot wait to show you the breakthroughs and agents. Since we saw each other two weeks ago, magical giant things have occurred that are usable by anyone. For a while, that was the untouchable tech. It's like, I don't know how to set this up and make it work. You just have a thing you can text or type to or talk to and have it do up to 50 tasks or more all at the same time. It's like employing eight really smart executive assistants that learn.
Dan Sullivan [00:37:19]:
Yeah, Mike. Three wins a day. Three better.
Mike Koenigs [00:37:23]:
Three wins a day. I'm tracking my wins. So that is. Yeah, that is it. So.
Dan Sullivan [00:37:31]:
And it's your say, so what constitutes a win? Yeah, it's not somebody else that say, so what constitutes a win?
Mike Koenigs [00:37:38]:
Yeah, you're the master of feeling good. You're really good at that.
Dan Sullivan [00:37:43]:
Well, you have a choice.
Mike Koenigs [00:37:46]:
Yeah,
Dan Sullivan [00:37:51]:
Yeah.
Mike Koenigs [00:37:52]:
All right, well, any for you? Any. What was your biggest download, takeaway or experience during this episode?
Dan Sullivan [00:38:01]:
Well, I think one of the impacts is that, let's say, let's just take one of them, the growth one, you know, the one who grows things in the desert, you know, and what the emotional impact will be on that, on children who are the age of the character, you know, what's that going to do to their thinking?
Mike Koenigs [00:38:34]:
That's good. That was completely unexpected. Dan.
Dan Sullivan [00:38:36]:
No. What's the impact going to be?
Mike Koenigs [00:38:39]:
Yeah, yeah, yeah. So mine was how quickly with a one minute trailer that was cut from a three minute trailer, completely automated and everything was synthetic. How quickly? With very few. There were only three chunks of dialogue in each one of those. And you understood what every story was about and what it meant in one minute. That blew me away.
Dan Sullivan [00:39:06]:
No, and you'd want to see the rest of the. You'd want to see the rest of the story.
Mike Koenigs [00:39:12]:
Yeah. So that, that excites me because it tells me that the psychology in the wisdom of storytelling and filmmaking is there and being a wrangler of a AI enabled creative team is more exciting now than it's ever been. And some of that I didn't. It just wasn't comfortable or capable until from all of my experience, I haven't seen anyone do it at that level even a week before. So this was as close to. Holy cow, this is really new. And if you didn't see Ben Affleck sold a post production company for $600 million to another company. That's the kind of thing that has very little moat this.
Mike Koenigs [00:40:09]:
But, but the, the moat of great storytelling and someone who can wrangle the stories and humanize them. There's such great opportunities.
Dan Sullivan [00:40:18]:
Yeah. The greatest stories in history are not being written today.
Mike Koenigs [00:40:21]:
Yes. Yeah.
Dan Sullivan [00:40:22]:
The stories have been going on for thousands of years.
Mike Koenigs [00:40:28]:
What a great time to be alive. So, well, let's wrap up this episode of Capability Amplifier as usual. Thanks for watching. Thanks for listening, Dan. And I love making these for you. Please leave your comments and share it with someone who's either gonna be completely pissed off or will completely love the idea. I don't mind. It's okay.
Mike Koenigs [00:40:48]:
So thanks, Dan.