Redemptive Marketing Podcast

In this episode of the Redemptive Marketing Podcast, Brandon Giella and Parker Smith introduce a groundbreaking, free marketing audit tool designed to revolutionize how you approach your marketing strategy. They explain how this audit, accessible on Snapmarket.co, can streamline the marketing process—bringing efficiency, clarity, and speed to your efforts. Whether you're curious about optimizing your current strategy or eager to build a world-class marketing team, this episode is packed with insights you'll want to hear.

Key Highlights:
  • Unpacking the inefficiencies of traditional marketing processes and how rapid audits can transform approach.
  • Introduction of Snapmarket's free marketing audit tool—available in just five minutes.
  • Explanation of the Story+System+Send℠ methodology and its role in creating high-performance content systems.
  • Comparison of the audit process cost to traditional full-time senior marketing staff salaries.
  • Insights into how a multidisciplinary team can quickly scale your marketing strategy within months.
Quotes:
  • "Imagine going from interest to action with a click—understanding your strategy in an hour." – Brandon Giella
  • "Our process is an end-to-end approach, setting up a highly functional content marketing system." – Parker Smith
  • "In six months, you've got a world-class marketing system—ready to publish content." – Brandon Giella

What is Redemptive Marketing Podcast?

Marketing can be more than merely capitalizing on fear, uncertainty, and doubt, the holy trinity of the marketing profession. It can be more than manipulation, hyperbole, and cringeworthy self-promotion. It can be more than a dashboard of leads and clicks. We believe that faith is ultimately more powerful than fear. Yes, you can be bold and even provocative. We encourage that. Yet we believe, these days, that it’s provocative to choose hope instead of giving into doom-scrolling and fear-mongering. We call this Redemptive Marketing.

Learn more at Snapmarket.co/philosophy

Snap market.

Parker Smith: Brandon, you will
never believe what we are releasing.

Brandon Giella: Ooh, tell me.

Parker Smith: We are
launching a marketing audit

Brandon Giella: Ooh,

Parker Smith: totally free.

Brandon Giella: nice.

I like this.

Okay, tell me more.

Parker Smith: Well, the funny
thing is, you tell me more 'cause

you, we built this together.

Brandon Giella: Okay,
I've got a story for you.

Okay.

So when I was working at an
old agency, I was working on

this one pager for this client.

It's a big Fortune 500 company, you
know, very corporate enterprise, lots of

moving parts, lots of teams to interact
with, and it was just a one pager.

It was a front and back PDF,
and it took probably six months.

I think to make this thing, to get the
messaging right, to get it through the

seven layers of the candy cane approval
process, and to get it finally output

in a place where they could use it.

By the time that we got everything
approved and ready to release

this one pager for their sales
process, the material within that

one pager was already irrelevant.

It didn't matter anymore,
so we just spent.

Thousands and thousands and thousands of
dollars and six months of time to create

something that was not even useful.

So what if you could do all of that,
uh, or, or, or do something, um, more

impactful during that same period of time?

So imagine going from.

Interest, oh, I should
hire a marketing team.

I should figure out what
I'm doing in my strategy.

I should, you know, get, get
started with some content.

And in a click on our website, you
could get started understanding

a great process and strategy
for delivering marketing work.

And then within an hour you get an
assessment based on some answers to this.

Uh, report or questionnaire,
and then everybody can get up

to speed and get their marketing
going within literally hours.

That's the dream, and I think this
marketing audit that we've created is one

step closer to getting us to that point.

So it's a questionnaire, it's
totally free that walks you

through our entire snap market.

Process very quickly.

You could do this in like five
minutes, and then within an hour

you get a custom report for you
based on your answers, including a

report on your website performance.

And we all get this shared sense
of information from which we can

start to create a whole marketing
team, marketing efforts to get spun

up and, and create stuff for you
really fast Our process is story

Parker Smith: systems send, and so you
get a score, on the other side of our

audit, along the lines of research message
visual brand, design system, website

and marketing system and analytics, and
then podcast content and AI publishing.

So, end to end.

That will set you up with a
highly functional, organic

content marketing system.

And the best news is we would quote
you, uh, a a time range and a budget

range that you could expect all

Brandon Giella: That's right.

That's right.

Parker Smith: So we're excited
to share that with you.

It's available now at snapmarket.co

and let's get going.

Brandon Giella: Yeah, very excited.

When we go through this process with
some clients, we've gone over the past,

you know, year, year and a half with
some of these clients going through it.

It's averaged about six to eight months
to go through this entire process.

So you can spin up a team next
week and in six months you've got

a world class marketing system.

I think that's incredible.

Ready to publish content.

Parker Smith: So it's

about $30k to $40k end to

end

Brandon Giella: Mm-hmm.

Mm-hmm.

Which, if you think about it, is
less, I would say less than half

of what you would pay a full-time
senior marketer on your team.

And in this case, you get a full
team that's multidisciplinary.

So across video, audio, graphic
design, content, you know, research,

all kinds of different things.

And you get in six months, you get that
team swarming on all everything you

need to produce great content marketing.

I think it's pretty cool.

Parker Smith: Fantastic.

Brandon Giella: Okay, that's all.

Parker Smith: All right.

See you online.

Brandon Giella: Later.