Train AI to Be Your Best Sales Rep with Andy Crestodina

Andy Crestodina, co-founder of Orbit Media Studios, challenges everything you thought you knew about SEO, search traffic, and AI visibility. If you think optimising your site's schema and markup is enough to win in 2026, Andy's here to tell you you're missing the point entirely.

Tune into this episode, as we explore:
(00:00) The research revolution: why B2B buyers are going deeper before they ever talk to sales
(02:08) Stop posting your top-line traffic reports - here's what to measure instead
(03:30) Your real job now? Train the AI to be a sales rep for your brand
(07:27) Why tech SEO isn't the biggest opportunity - and what actually moves the needle
(09:31) The content marketer's natural advantage in the AI era (and the unlikely team-up that unlocks it)

Listen to the full episode here:
https://open.spotify.com/episode/30sT8rPY7vDrXtwHhD4rhg?si=64af97acfc044707

What is Demand Geniuses: Revenue-Driven B2B Marketing?

Demand-Geniuses is the podcast for revenue-focused B2B Marketers. We bring you the latest insights and expert tips, interviewing geniuses of the B2B Marketing world to bring you actionable advice that you can implement to accelerate growth and progress you career. The role of Marketing in B2B go-to-market strategy has changed drastically. It's more important to revenue generation than ever as buyer engagement becomes more digital. We equip you with the information you need to thrive in this new, revenue-critical role.