A single curious question became Multi and the biggest payoff of my year. You can't tell how much an experiment will pay off before you run it, so run more of them.
A single curious question became Multi and the biggest payoff of my year. You can't tell how much an experiment will pay off before you run it, so run more of them.
Featuring: Toni Morrison, Steve Jobs, Warren Buffett, Steven Johnson
Brought to you by:
Trends.vc: Discover new markets and opportunities.
HeadsUp: Know when your competitors move. Before your customers do.
Multi: Turn any content into a YouTube video.
Where to find Dru:
I write an essay daily. Get them free
Follow me on X
Watch my video essays on YouTube
Follow Dru's Notes on Apple Podcasts or Spotify
Subscribe to Dru's Notes for a new episode every day.
One mental model each day in a few minutes. Habits, business, building products and thinking clearly. From Dru Riley, founder of Trends.vc.
"If there's a book that you want to read, but it hasn't been written yet, then you must write it."
Toni Morrison
One day I asked a question. "Would this be possible?"
That question became Multi.
I had curiosity and the willingness to find out. The answer changed my year.
Steve Jobs said you can only connect the dots looking backward. You can't tell how much an experiment will pay off before you run it. Multi was a question. The question was a small experiment. The small experiment paid off more than anything else I did all year.
Warren Buffett says you only need diversification when you're ignorant. He means it as an argument for concentration. But flip it: we're all ignorant. No one has the information to bet only on sure things. A high experimentation rate is the right response to real uncertainty.
You can't see around corners. The thread you pull today might connect to something you won't understand for months. The question you ask might unlock the product that funds your next five years.
What question have you been sitting on?