Subscribe
Share
Share
Embed
Prospecting on Purpose is Forbes meets Saturday Night Live - it’s *the* show for everything prospecting, sales, business, and mindset.
As business grows more complex, the biggest opportunities emerge when we learn beyond our own industries. From hospitality and design to technology and travel, this is where professionals come together to exchange ideas, uncover new perspectives, and prospect for business with creativity, authenticity, and intention.
Hosted by Sara Murray, a heart-centric sales champion, each episode helps you raise both your vibes and your game. Sara's playbook is simple - ABAV: Always Be Adding Value. Embrace your authentic self, lean into your unique strengths, and sell the outcome instead of the product or service.
Join Sara each week as she sits down with world-class thought leaders to unpack today's business strategies, mindset shifts, and relationship-driven approaches to growth, giving you practical ideas you can put into action right away.
Connect with Sara: www.saramurray.com IG: @saramurraysales LinkedIn: www.linkedin.com/in/saramurraysales/
Sara Murray - Prospecting On Purpose:
You're listening to Prospecting on
Purpose, where we discuss all things
prospecting, sales, business, and mindset.
I'm your host, Sara Murray, a sales
champion who's here to show you that you
can be a shark in business and still lead
with intentionality and authenticity.
Tune in each week as we dive into methods
to connect with clients, communicate
with confidence, and close the deal
Good morning.
Good afternoon.
Welcome to Prospecting On Purpose Live.
I am thrilled to be joined by
the one and only Jordana Cole.
Jordana, welcome to
Prospecting on Purpose.
Jordana Cole: Thanks, Sara.
I'm still dancing to your
theme music, I enjoyed it.
Sara Murray - Prospecting On Purpose:
We are so happy to have you on the show.
For those who do not know Jordana, I'm
gonna do a quick introduction and then
we're gonna get right into the content.
So Jordana Cole is the founder
of Ignited Consultancy and the
co-founder of ShiftWell.ai,
where she helps individuals and teams feel
better, do better, and see better results
by sparkling behavioral change that
doesn't just stick, but it really spreads.
With more than a decade leading
learning and development and talent
programs across nonprofits and Fortune
50 companies and a master's degree
in applied positive Psychology from
the University of Pennsylvania.
Jordana is a globally recognized
consultant, coach, facilitator, and a
new TEDx speaker with over 350,000 views.
She has featured on countless
webinars, podcasts, and articles
on the intersection of well-being,
leadership, and organizational results.
And she was a standup improv
comedian for over 10 years.
So I'm gonna sprinkle that in as
a core theme of our conversation.
Jordana, welcome, welcome.
Jordana Cole: Thank you Sara.
And hi everybody in Web Land.
Sara Murray - Prospecting On Purpose:
We got Liz.
I see Trenton.
Hi guys.
And I'm gonna just get right into it
because one of the reasons I really
wanted to have you on the show is
this area where I see teams struggle
is 100% in the face of uncertainty.
Jordana Cole: Yeah.
Sara Murray - Prospecting On Purpose:
And if I were to separate
like a rockstar seller.
Between a junior varsity seller,
it's the ability to sit and be
present and be confident leading your
client without knowing what's gonna
take you off the rails like that
is the ultimate form of confidence.
So that's really why your
content really stuck out to me.
Jordana Cole: Yeah, no,
thank you for sharing that.
And you know what?
We are all in different worlds.
We're all in different industries.
We are all in different roles.
We all have different experiences,
but the one thing we all share
in common is we have no idea
what's going to happen tomorrow.
If you do, let us know,
we'll crystal-ball it.
But yeah, we are all facing uncertainty
and that's true of the overall human
experience, but the time that we're in,
it feels more pronounced than ever before.
And those who are able to move with
it rather than against it are those
that are going to be successful.
That's gonna separate the cream
of the crop from the rest.
Sara Murray - Prospecting On Purpose:
And you had a line that really
hooked you right in the beginning of
this concept around improvisation.
I think when people say that they think
improv sketch shows, and you're so right,
we're all just walking around doing things
for the first time ever all day long.
But you had a comment that said,
improv isn't something that you
learn, it's something you remember.
So why don't we start there?
Can you speak to that a little bit?
Jordana Cole: Yeah.
And you just kind of brought it up.
So it's funny when people find out
I do improv, they go to me, tell
me a joke, do something funny.
And that's not what improv actually is.
Improv, if anybody's ever seen Whose
Line Is It Anyway, it's completely making
things up on the spot based on the inputs
that you get and the suggestions that
you get from the audience and based on
what your scene partners throw at you.
It is not rehearsed, it is not scripted.
Then the next thing people tell me
is: I don't know how you do that,
I just can't think that quickly.
And my retort back is, oh, really?
Who's telling you what to say right now?
Because literally that is core
to who we are as human beings.
We are all natural improvisers.
None of us is walking
around with a script.
None of us is walking around
with an instruction manual.
Do we have experiences?
Do we have knowledge?
Do we have skills, strengths
and talents that we call upon
to use in those situations?
Absolutely.
But every single one of us is
literally making it up as we go,
and we're all doing the best we can.
And when you realize that, you remember
that, okay, this isn't something
that suddenly I need to learn a
new skillset, which can be really
scary and tough to do when you're
feeling overloaded and overwhelmed.
It's about tapping into something
you already know and learning
how to use that more effectively.
So seriously, if you take nothing
else from this half hour, just
remember that you are an improviser.
It's been who you've been
since the day you're born.
It'll be who you are
every day here on out.
You just need to own it
and recenter back into it.
Sara Murray - Prospecting On Purpose:
I love that.
And I think a lot of the examples
we're gonna talk about are sales
examples, because that's a big
part of the work that I do.
But your point on the human
experience is improvisationâ¦
one thing that I think is really
powerful to remember is that everyone
has to influence other people.
Jordana Cole: Yes.
Sara Murray - Prospecting On Purpose:
And do that dynamic dance with somebody
else in any role you have, obviously
as a role, as a partner or a parent, et
cetera, but especially in the workplaceâ¦
even if you're not a salesperson
listening to this, you still
have to influence your boss.
Jordana Cole: Yep.
Sara Murray - Prospecting On Purpose: You
have to influence executive leadership.
So that's why I'm really
excited about the conversation.
So let's get into some of the tools that
Jordana shared in her TEDx talk, and
we'll link the talk in the show notes.
We'll link it in the
LinkedIn post of course.
But Jordana, you have three boosts
to recharge your inner improviser.
Jordana Cole: Yes, I do.
Sara Murray - Prospecting On Purpose:
So I'd love to go through them with you.
Jordana Cole: Yeah.
So the first one I phrase as
play to the scene you're in,
not the one you want to be in.
So what in the world do I mean by that?
What I mean is we often have ideas,
plans, scripts, whatever it might
be of this is how I'm gonna do X.
And something happens that completely
throws a wrench in that plan, and we
have to figure out how to handle that.
And a lot of times we can try and force
our plan through anyway, or just say the
same thing over and over again, louder,
hoping that'll land the next time.
And often when we do that, it just
creates friction because we're
fighting against the environment,
the situation, the reality that
we're in instead of working with it.
Now, that doesn't mean that you
can't have an ideal desired state.
But the best way to get there is
to actually recognize what's going
on in the situation around you and
adapt to that, maybe letting go of
preconceived notions, paying attention.
And this requires being presentâ
Sara Murray - Prospecting On Purpose:
Mm-hmm.
Jordana Cole: And outta your headâto
what's there, and building on it
instead of fighting against it.
I think about this in sales all the time.
Objections happen, right?
You're on a conversation with
somebody and they throw out an
objection that you weren't prepared
for, and suddenly the script that
you had in mind no longer works.
Sara Murray - Prospecting On Purpose:
Mm-hmm.
Jordana Cole: You can try and
bring back to your plan, but that
person isn't going to be heard.
And it's probably gonna
stall your momentum and your
success in being able to sell.
Instead of really listening to, okay,
if that person is changing track,
what do they really care about?
And if I don't have something
that I can respond to right away,
and sometimes that's not even the
best plan, because people wanna
be heard, people wanna be valued.
And when you're kind of going at them with
the same thing, they don't feel that way.
So take a step back.
Tell me more about what you mean by that.
Go into their reality and then figure
out how you can work with that.
So that's what I mean by that boost.
And I'm curious, Sara, like when
you heard that and you think about
your perspective in sales and sales
leadership, what came up for you?
Sara Murray - Prospecting On Purpose:
Well, first it was all the trauma
times where I've called an architect
or a builder and then gotten screamed
at because I wasn't expecting
to be yelled at on the phone.
And so I think one of the first
things that came to mind was aroundâ¦
When uncomfortable conversations
happen with our clients, because that
happens a lot, and I learned from a
great mentor early on that the way
you handle something when things go
wrong gives you the opportunity to
show what you're like to work with.
So kind of reframing the fear
behind getting yelled at by
a client, 'cause it happens.
And your objection handling
example was perfect.
It's funny, just a couple months ago I was
talking to the head of talent development
for a large company and we were talking
about the structures of my sales training
and the framework, and she told me she's
been watching some senior leadersâ¦
So it happens to everyone.
But you have this script that
you're going through and a client
has a question and it's, yeah,
I'll get to that in four slides.
It's like, no, just answer the questionâ¦
Exactly your point of being present,
listening and making the other
person feel seen, because a lot
of times you can totally tell when
someone's just on their own agenda.
And you lose any trust because
you're like, oh, this person's
not even listening to me.
What am I doing?
So I love the play to the scene you're
in and accept the reality, because that's
gonna help you solve whatever challenges
right there so you can get back on course.
Jordana Cole: Yeah.
I love what you said, like,
do you want to be yelled at?
No.
Sara Murray - Prospecting On Purpose:
Mm-hmm.
Jordana Cole: But that's outside of
your scope of control in that moment.
That happened.
There's nothing you can do
to change that that happened.
So recognizing like, okay, I'm
in a situation where somebody is
upset with me, accept thatâdoesn't
mean you have to like it.
Accept it, and what do I do next?
Sara Murray - Prospecting On Purpose:
Right.
Jordana Cole: And if we keep going the
route we were going, we're actually just
gonna cause more upset responses, and
then to your point when you're going by
that script, you are missing information,
you're missing data that's relevant
and can help you be more effective.
Because ultimately that conversation
isn't you talking at somebody,
it's talking with somebody.
And people do not like it when you
try and force them to your agenda
versus keeping them at the center.
Playing to the scene you're in, not the
one you wanna be in, is about recognizing
where they're at, recognizing where
you're at, and building on that together.
Sara Murray - Prospecting On Purpose:
You're so right, because if you
take the time to pause and not get
emotional, which can be hard, and not
say, I emailed you a year ago this
would happen and you ignored me, you
know, that's not gonna help anyone.
So just stick to the facts.
But I like your point on: Being
in the reality together and being
in a conversation with someone,
they're gonna give you the clues
you need to go solve their problem.
Jordana Cole: Yeah.
Sara Murray - Prospecting On Purpose: So
if you can understand where the pain's
coming from, where the objection's
coming from, why you're being yelled
at, then you can go back to your
customer service team and say, Hey.
I know that this is out of the
norm, but you need to understand
this hotel failed theirâ
Jordana Cole: Yeah.
Sara Murray - Prospecting On Purpose:
Fire safety check because
we didn't ship something.
Having that conversation and
making sure you're aligned with the
client, that you're here to help.
And I think that that tool
dissolves some of that fear.
Jordana Cole: Yeah.
I might skip around to
a part of another boost.
But the piece I'm gonna bring out, which
I think is important with what you just
called out, is this idea of co-creation.
So people often think that
improv is stand up comedy.
You know, the person on the stage with the
microphone telling jokes for 20 minutes.
And it's not, that's scripted.
That is a sole person.
Improv is a team sport.
Sara Murray - Prospecting On Purpose:
Mm-hmm.
Jordana Cole: You're very, very rarely
creating something by yourself on a stage.
Now, I've been in some shows where I have
been, but even in those circumstances, I'm
still not creating it alone because I'm
getting a suggestion from the audience.
Because I'm getting real time feedback
to what the audience is responding
to, because sometimes I'm even
bringing audience members on stage
with me to create things with me.
So you're never ever, in
improv, doing something alone.
If I'm improvising alone, I'm singing
in the shower and my dog is thereâ not
IN the shower, that would be weird.
Um, but she's nearby.
So that's really important because,
in work or life, we wind up getting
in this kind of, me versus you thing.
Sara Murray - Prospecting On Purpose:
Mm-hmm.
Jordana Cole: I know enough about
sales methodologies to be dangerous.
It's part of my own concerns with
the whole challenger model versus the
solutions model, because that creates
adversary relationships, me versus you.
And what improv teaches you
is we're in this together.
In fact, there's a ritual that improvisers
do before they hit on the stage,
particularly if you're about to jump
out there with somebody you have never
worked with before, where you tap 'em
on the back and go, I've got your back.
Sara Murray - Prospecting On Purpose:
Mm-hmm.
Jordana Cole: So you feel like you're
a part of a team because you are.
And it's: how are we working
together towards the same goal.
Instead of you versus me, how
is it we towards that problem
that you're solving for?
And as somebody who's been on the vendor
side, and as somebody who's been on
the seller side, I can tell you that
when salespeople are coming to me,
thinking about how can we work through
this together and maybe my solution
isn't the right solution, but maybe
I have a resource I can give you, or
maybe I can connect you to somebody.
Those are the people I come back
to and find later, even if I'm not
working in that organization anymore.
Because it was a sense of we, and
that idea of co-creation is also
with the resources around us.
I know that a lot of times we kind
of feel insular in our own work,
but we're not on islands alone.
There are people that we can
learn best practices from.
There are different people who are really
great at the things that we struggle
with, that we can ask for their advice
or we can even delegate so that we're
working together to be successful.
But that requires taking the step back
and remembering that you are gonna be more
effective when you work in partnership to
co-create versus doing something alone.
Sara Murray - Prospecting On Purpose:
And that is so important for B2B
sales because a lot of times in a
B2B sales environment, you have a
mutual client of the end consumer.
And so I feel like I love this idea of
the team sport and co-creation because
you're aligned with your buyerâ¦
I'll use a hotel example.
If I'm selling a product into a
hotel, the guest is their client.
The guest is also my client in many ways.
So if you can make sure that your
conversations, your messaging is
around that concept of co-creation,
how can we together create
the best guest experienceâ¦
you're gonna stand out from the
other run of the mill sales guys.
Jordana Cole: Yeah.
And it takes the pressure off of
you to have the answer because
when you're co-creating, you're
building on it together organically.
And that's also when the person
gets on board themselves.
Sara Murray - Prospecting On Purpose:
Yeah.
Jordana Cole: That can be so powerful.
Ooh, I see.
Sara Murray - Prospecting On Purpose:
Mark just threw up a comment: get a
question you can't answer, don't do
it like the past boss told me, make
up an answer and then circle back.
It's gonna ruin your credibility.
And you're right.
Nobody knows what they're doing
half the time; it's not weird
if you don't know something.
And I think we need to give our scene
partners, our clients, our prospects, a
little more credit that they're going to
understand if we don't know something.
Great input, Mark.
So Jordana, let's go to your second boost.
What's next on the agenda?
Jordana Cole: Okay.
So the next one is make your memory
short and your learning lasting.
Sara Murray - Prospecting On Purpose: Hmm.
Jordana Cole: So what do I mean by that?
It is so easy for us to nitpick.
I like to joke that in a world
of social media, we see other
people's highlight reels, and all
we do is play our blooper reels.
Over and over and over again.
And look, I'm gonna go psychology
nerd on you for a second.
There's an evolutionary basis for
this, and we have a negativity
bias in our brains because it's
what has set us up for survival.
But what we needed to survive in
the times of caves and creating
fire is not the same thing that we
need to survive in the day-to-day.
But that instinct is still there.
So we tend to be hypercritical
to ourselves in a way that we
would never be to anybody else.
And in a way that nobody else is to us.
And , whether it's you watching yourself
on video or listening to a call or going,
oh, I was gonna say this and I shoulda,
and I coulda and I woulda, nobody knows
what's in your brain as much as you do.
And what happens in uncertainty.
When you catch yourself in those
moments in the moment, improvisation
is all about this space.
I call it the space between, the we space.
When you're up here, you're not
there anymore, you're no longer
present, you're shut down.
So if you're going, oh,
why didn't I do this?
Why didn't I do this?
You're not listening.
You're missing something
that might actually be really
valuable to build on together.
You're distracted, and the person
on the other end can feel that and
can know that, and they're gonna
believe that that's because you don't
care, or that's because of them.
'cause we make up our own stories and
not because you are beating yourself up.
So in the moment, let it go.
It's not important.
Refocus on what is important, which
is co-creating with the people with
you, and building on what's there.
Now, I say make your learning
lasting because it's not
about completely ignoring.
It is about learning from those moments.
And when we take a little bit of a
break from those moments, we can come
back to it with more of a curious
and a reflective and a thoughtful
stance rather than an emotional one.
We're not kind of feeling it so raw and
you can actually treat it like, imagine
you were a different person watching this.
What would you notice?
What would you say to yourself?
And what can I take away from this that
I can learn from, nitpicking what's
the key lesson on something I can do
differently, similar, better next time?
And how do I integrate that?
And it's also not just about the
stuff we do poorly, and this is where
we have to train our brain because
we focus so much on the mistakes.
What did I do well?
What did I try that maybe it didn't
work out, but I could be proud
of for putting the effort in?
What's a small area of progress?
Maybe I didn't get the outcome I wanted,
but I was less comfortable talking about
this in my last call than I am in this
one, and I can feel the momentum in that.
What did I do to get there and how
can I build on that moving forward?
That's what learning looks like.
It's not critiquing.
It's applying.
Sara Murray - Prospecting On Purpose: Wow.
I mean, I had like four different, huge
takeaways from what you just rolled out.
I wanna hit on two.
Jordana Cole: Yeah.
Sara Murray - Prospecting On Purpose:
One is this concept of being in your own
head in the me space versus the we space.
In my workshops, we talk about
the value of using people's
names and remembering names.
And in my opinion, the reason
why people are bad at remembering
names is because they're crafting
their own introduction in advance.
Or they're trying to listen to
your introduction thinking, does
this person add any value to me?
And then we don't have space to retain
the other person's name, and it's so rude.
So one of the things we talk about is
removing the language "I'm horrible
with names" because it's showing
you don't care about their identity,
their culture, or their humanity.
So it's really important, and I
appreciate that you're giving us some
psychological language behind it too.
The other thing that was a big aha
moment for me on number two, make your
memory short and your learning lastingâ¦
I also went to things we did wrong or
things we could have done better, and
we would try to reframe mistakes as
learning opportunities or teachable
moments, but I love that you're giving
us permission to look at what went right
and really learn from what's working too.
So that's a great reminder.
Jordana Cole: Yeah.
In fact, research suggests that's
the best way to be effective.
If you think about it, for anybody
who has a kid, or has a kid they love
in their lives, what happens when you
tell a kid: don't hit your sister?
Sara Murray - Prospecting On Purpose:
Mm-hmm.
Jordana Cole: First off, you've
put that in their head already.
And then second off, you've told
them what not to do, but that's
not the same thing as what to do.
The absence of what not to do
doesn't create the right behavior.
So, okay.
You said don't hit my sister,
I'm just gonna kick her.
Because you didn't say,
don't kick my sister.
Sara Murray - Prospecting On Purpose: Mm.
Jordana Cole: And the way that we get more
of the right behaviors is highlighting
the right behaviors when we see them.
Buddy, you know, great job in sitting with
your sister and reading a book with her.
Great job in cleaning your room.
Like how do we keep that going?
And the same is true with adults.
What are the practices that are working?
Those are the things that get us
the results, not the removal of the
things that are hurting the results.
Sara Murray - Prospecting On Purpose:
That is brilliant.
In our earlier example that I shared
about getting yelled at by clientsâ¦
It took me a while to get comfortable with
that feeling, and I did have a mentor.
I referenced it saying,
what are the facts?
Just state the facts.
So sometimes the fact might be, I emailed
you a year ago that this was gonna happen.
You're not gonna say that in the moment,
but if you just stick with the facts
and that is just one example of learned
behavior from me on handling conflict.
And I never thought to give myself like an
"atta girl for that, way to go, Sara, that
was the right behavior moving forward."
So I love that you're giving
us these tools and language.
Can we go to the third boost?
Jordana Cole: Yeah.
Before I do that, I just wanna
hit on even what you just brought
up about remembering names.
That's a right behavior, and building
habits takes time and it's hard, so
you're not gonna remember a name each
time, but if the next time you go to
an event, you remember one nameâ¦
Our tendency is to go, well look
at all these other names I forgot.
No, celebrate that you remembered that
one name and you used it, because that's
progress and that's how we build momentum.
So there's opportunities
for this all the time.
Sara Murray - Prospecting On Purpose:
Love it.
Jordana Cole: So this is actually
a nice tie to the third boost.
So the third boost has two layers
and it's co-create with strength
instead of fixing weakness alone.
So we already hit on
the co-creation piece.
Sara Murray - Prospecting On Purpose:
Mm-hmm.
Jordana Cole: I'm gonna
hit on the strength piece.
Again, psychology nerd.
The way our organizations are structured,
the way our performance reviews are
structured, the way our report cards
are structured is, we are conditioned
to fix our weaknesses, but the research
shows that we are gonna be much more
effective when we focus on our strengths,
because we have more energy, because
it's where our talents innately align.
So we're more authentic to who we
are, and because it actually leads to
better satisfaction and well-being.
I throw in some stats from
Gallup in my talk and, yeah.
Thank you, Liz, for sharing.
Ugh, right?
You shut down when you have a leader who
focuses solely on what didn't go well.
When it's (this) much of the time, rather
than the 99% of the things that are great.
And that's true with how you see yourself.
Instead of focusing so much on what
you don't do well and who you aren't,
focused on what you do do well.
And when I started improvising, I
talk about this in my talk, I had
this vision of who a great improviser
was, how they behaved, how they acted,
and that wasn't my natural talent.
And you come into a new role and you get
hired and you've never done it before,
and you see somebody who's the model
and you try and be like them, but then
you struggle because that's not you.
So years ago I managed a client success
team, and my team was moving into more
of an account management role where
they were becoming more sales oriented.
In the client success role,
they were more consultative, in
increasing adoption and retention,
and then a little bit of upselling.
One of my team members came to me and
said, I'm really scared about moving
into this sales role because I now
have a target that's my goals that I'm
responsible for, which is a dollar to
bring in, where I'm used to just being
like client satisfaction and retention
rates, and I'm not super competitive,
and that's not what drives me.
And I said to him.
If you try and do that, you're going to
fail, because that's not who you are.
Here's who you are.
You are an incredible
relationship builder.
You deeply get to know your clients.
You seek to understand their pain points.
You do research on what's going
on in their organization, and you
reach out to them proactively.
You reach out to show that you care.
You remember things about their
family, their lives, et cetera.
I said, if you lean on that.
The numbers will come, because
that is who you naturally are.
But if you focus on the outcomes
and the numbers at all costs,
you are going to struggle.
A year later, he won the
Salesperson of the Year award.
Sara Murray - Prospecting On Purpose:
Amazing.
'cause he leaned on his
strengths, and I mean, we love
relationship salesmanship here.
So I love that you shared that example.
Jordana Cole: Yeah.
And so I'd encourage you to think
about what are the strengths that
you have, and if you're not sure,
where do you feel energized?
In what stage of your work
and what stage of the process,
what do you like to do more of?
Where do you focus your time and energy?
If you could spend more time
doing X, what would it be?
What do you care most about as a
person and what's feedback you get
from others about things you do
really well or they admire about you,
that you might not see in yourself.
Sara Murray - Prospecting On Purpose:
Mm-hmm.
Agreed.
Well, let's recap the top three
boosts, if you don't mind.
Jordana Cole: Yeah.
Okay.
So, play to the scene you're
in, not the one you wanna be in.
Make your memory short
and your learning lasting.
Co-create with strength instead
of fixing weakness alone.
Sara Murray - Prospecting On Purpose:
Amazing.
And do you have a bonus
boost for us by chance?
Jordana Cole: Oh, I do.
So the last one I have is give
yourself permission to play.
Uncertainty comes with a lot of emotions.
And oftentimes those
emotions can be negative.
They can be fear-based, they can
be anxiety, anger, frustration,
and the best way to get out of
that is to insert a moment of joy.
And it's free.
It doesn't have to be this big
elaborate thing, that I'm joining
this team or I'm going to this event.
We can create moments of joy through play
in all aspects of our life, and again,
psychology nerd, when we are in threat
response, we get that tunnel vision.
We get super protective.
We hit struggle to regulate
our own emotions, and we can't
see options or opportunities.
Our view narrows.
When we insert joy, play,
pride, humor, laughterâ¦
We suddenly broaden, we're more open.
And that's how you can be creative
and innovative, and you can hear
different things when you're
working with different people.
Play in the way that's authentic to you.
For some people it might be telling jokes.
For others it might be coming
up with a competition or a game.
For others it might be exploring something
new, going outside with your dog, getting
goofy with their kids, creatively writing.
There's doing a puzzle,
building something.
There's a million different
ways that we can play.
And if you bring more moments of
that into your day, you're gonna
feel energized, lighter, and more
creative, regardless of what's
happening around you, because we can't
control that, but we can control this.
Sara Murray - Prospecting On Purpose:
Oh my gosh.
I love that.
Permission to play and permission
to find joyful moments.
And I would say, Jordana, our conversation
today is definitely one of my joyful
moments, of my Friday and my week.
So I'm so happy you were able to join us.
Where can people follow along
if they wanna learn more
from you or connect with you?
Jordana Cole: Yeah.
So please, first off,
check out my TEDx talk.
What to do when you
don't know what's next.
Like, comment, share.
I'd like to help as
many people as possible.
I'm super active on LinkedIn, so find me
here, connect with me, send me a message,
let me know what resonated with you.
I regularly post things, about work,
about leadership, just thinking
about different things in the world.
And those are the two best
places to get in touch with me.
Looking forward to hearing from everybody.
Sara Murray - Prospecting On Purpose:
Well, I think Jordana is brilliant and I
appreciate that you can combine brilliance
with play and creativity, and I think
we all need more of that in our lives.
So thank you so much for taking
time to come on the podcast.
I will link everything that you shared
in our show notes as well, for when this
is repurposed for the pod and for those
who joined live, thank you so much for
the engagement and for joining live.
This was such a fun way to
spend the Friday, Jordana.
Jordana Cole: Thank you
Sara, and be well, everyone.
Got your back!
Sara Murray - Prospecting On Purpose:
I got your back!
All right, I love it.
Take care and talk soon.
Thank you so much for listening to
the Prospecting on Purpose podcast.
If you loved what you heard today,
subscribe to the podcast and
please rate and leave a review.
For more info on me or if you'd
like to work together, feel free
to go to my website, saramurray.com
On social media, I'm usually hanging
out saramurraysales Thanks again for
joining me, and I'll see you next time.