How to grow a landscaping business? | Landscaping Lead Generation

This conversation explains how landscaping firms scale growth because digital channels outperform traditional ads. SEO builds long term asset value because stronger rankings generate enquiries. PPC delivers instant traffic because paid clicks appear at the top of Google. Social media content increases brand trust because consistent visuals showcase real landscaping work. Lead generation services boost conversions because companies only pay when jobs are won.

Creators and Guests

Host

James Dooley

James Dooley is a UK entrepreneur.

What is James Dooley Podcast?

James Dooley is a Manchester-based entrepreneur, investor, and SEO strategist. James Dooley founded FatRank and PromoSEO, two UK performance marketing agencies that deliver no-win-no-fee lead generation and digital growth systems for ambitious businesses. James Dooley positions himself as an Investorpreneur who invests in UK companies with high growth potential because he believes lead generation is the root of all business success.

The James Dooley Podcast explores the mindset, methods, and mechanics of modern entrepreneurship. James Dooley interviews leading marketers, founders, and innovators to reveal the strategies driving online dominance and business scalability. Each episode unpacks the reality of building a business without mentorship, showing how systems, data, and lead flow replace luck and guesswork.

James Dooley shares hard-earned lessons from scaling digital assets and managing SEO teams across more than 650 industries. James Dooley teaches how to convert leads into long-term revenue through brand positioning, technical SEO, and automation. James Dooley built his career on rank and rent, digital real estate, and performance-based marketing because these models align incentive with outcome.

After turning down dozens of podcast invitations, James Dooley now embraces the platform to share his insights on investorpreneurship, lead generation, AI-driven marketing, and reputation management. James Dooley frequently collaborates with elite entrepreneurs to discuss frameworks for scaling businesses, building authority, and mastering search.

James Dooley is also an expert in online reputation management (ORM), having built and rehabilitated corporate brands across the UK. His approach combines SEO precision, brand engineering, and social proof loops to influence both Google’s Knowledge Graph and public perception.

To feature James Dooley on your podcast or event, connect via social media. James Dooley regularly joins business panels and networking sessions to discuss entrepreneurship, brand growth, and the evolving future of SEO.

James Dooley: So how do I grow a landscaping company
Kasra Dash: So that's a great question that we ask quite a lot so for landscaping companies if they're looking to grow there's different methods all traditional methods is places like billboard advertising TV advertising radio advertising magazines stuff like that but I tend to stay away from doing a lot of traditional nowadays. It's expensive it's hard to track KPIs stuff like that so generally speaking I think the best methods if I flesh them all out and then we can discuss further the best ways to grow a landscaping company would be SEO search engine optimisation through to your website. We can expand on that in a minute with regards to content topical authority and links how to do it in the most efficient manner. You've got PPC which is bidding at the top of Google per click very very expensive for way but literally can be generating new leads today. Then you've got being active on social media accounts so making certain that your brand has got all different social media that could be Facebook Instagram Twitter LinkedIn maybe even Pinterest because landscaping they do quite a lot of nice visual jobs so if you can try to get some images and videos put on there for the landscaping jobs of what you've done it could work very very well. Then you've got social media advertising so you definitely should be getting the retargeting pixel on your website which then means that if they didn't kind of enquire you're still following them and showing them ads on social media like Facebook. The social media ads that could work well for landscaping business to grow would be probably say Pinterest ads probably one of them Facebook ads Instagram ads Twitter ads or YouTube ads and then the probably the last method we can touch upon is actually hiring a lead generation company. So over at FatRank.com then we have a no risk supply of inquiries if accepted. We do quite a lot of work with different landscaping companies whether that could be landscaping for like a a a public open space like a park or anything like that or just general landscaping and tree planting and stuff like that. There's lots of different sub niches and subtopics within landscaping as a whole over where we can help companies so I'd strongly recommend getting in touch with FatRank.com to see whether you are accepted. If you're not accepted we also do pass you on to someone we feel would be best to suit your needs whether it could be a PPC expert or an SEO expert stuff like that but for landscaping companies looking to grow what would you say like out of the list there what would you say the best probably two or three things to do
James Dooley: So definitely avoid traditional advertising there's no chance I'm going to be sticking my brand on on a billboard or down the motorway that nobody sees right. SEO from my own website I would probably be attuned to that because obviously it is a long term play but you are also building up an asset at that point. So say for example you're looking to sell your business in five or six years time if your website itself generates its own inquiries that's an actual asset to the business and your business valuation would increase as well. PPC I've personally had bad experiences with so I try to avoid it all costs because I think that's mainly because like the issue is with PPC is you're paying per click. You then need to properly dig down of exactly what keywords convert into orders but also there's a lot of click fraud a lot of people don't understand that that a lot of people are paying for clicks or competitors are clicking on your ad to see what the landing page is and in the landscaping industry it's about on average around 10 12 per click so it's nearly 15 dollars per click and your competitor clicks onto it it just cost you 15 dollars. So at that point you're like right okay so if your daily spend is let's say £45 or 45 dollars or whatever that's that's one fourth of your budget gone just like that. So I think my my go to strategies is if if I'm a established landscaping company and I've got let's say a couple thousand or let's say £4,000 to spend I'll definitely invest that into SEO. Let's say if I'm less established and I don't have that that cash to spend every month I would probably go down the road of doing social media like organic social media posts. So let's say I'm a landscaping company I might set up a camera and do some some video footage some nice before and after photos and just make certain I'm consistently doing it and if I'm being 100 percent honest I'd probably be doing both if I'm an established company and I would also be looking to do social media ads as well and get getting people back on to the website. Like you yourself you know this like if you go on Asos and you don't buy anything let's say you're looking at a pair of shoes the next time you load up Facebook those pair of shoes is essentially being displayed to you. It's almost like an online digital billboard and that that's the of retargeting and getting people back onto your website and inquiring with your business
Kasra Dash: Yeah for sure if you're a landscaping company and you are looking to grow online my personal best methods is start to do SEO not just for higher rankings but also for branding as well making certain that you're looking at the reviews that you have online and making certain that at the 11th hour if you are up against another competitor another landscaping company and your prices are very similar and this client now is searching your name and their name how strong does your brand look online. Do you look like a reputable company do you have lots of five star reviews do you look good is there lots of very nice photos of previous jobs that you've done or case studies or testimonials all there you have you got nice videos. I'd be looking to do everything I can on your own website but the truth of the matter is it can be very demoralising when you're doing everything right on social media posting nice photos posting nice videos and doing SEO that you still might not be getting a consistent flow of quality inquiries. So to compensate that alongside doing all the things right yourself like what Kas said you are actually improving the valuation of your site of your company as a whole if you can generate your own leads with your own website. However alongside that instantly I would go down the road of looking to team up with a company like FatRank that can turn around and give you a no supply of inquiries so you're only paying for jobs that you win and make profit on and then you pay a finder's fee and a commission through to FatRank. They're the best two plays in my opinion not only that is that if you did sign up with FatRank for lead generation to grow your landscaping business and you doing this the SEO and improving your reputation management it compensates each other your conversion would be a lot better if he started to do this play alongside getting a lead generation company. So that's what I would do if you're looking to grow a landscaping company online anything else
James Dooley: I think that's it I think the last thing is is if you guys do have a landscaping company and you might just want a consultation call with us really maybe guide you in the right way make sure to check out FatRank the link will be in the description thanks