The New Oil that's Driving Social Media in an AI World

Cole Gonzales, the co-founder of OSSA AI, an AI Short Form Video creation tool, discusses how he leveraged artificial intelligence to help people grow their influence on social media. Cole talks about his journey into social media marketing and how he met his co-founder. Together they discovered the potential of AI tools like ChatGPT to support creators and automate parts of the content creation process. This led them to develop the SaaS tool OSSA, which generates short-form videos by converting user-provided scripts into shareable social content. Cole explains how OSSA works and some of the key benefits it provides, like giving creators control over their output while handling tedious editing tasks with AI. In their beta test, users with no prior experience were able to gain over a million views on videos made with OSSA. Cole shares his advice for anyone looking to build their influence on platforms like TikTok and YouTube. He emphasizes focusing first on high-quality content and engagement before trying to make money.


OSSA AI

https://ossa.ai/

What is OSSA.AI — Official
https://www.youtube.com/watch?v=_QrBcImiClE

Coles TikTok Profile (@colewherld)
https://www.tiktok.com/@colewherld


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Ryan Lazuka

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Cole Gonzales: So originally my backgrounds in social media, that's been my career for the past half decade or so. Started doing social media when I was around 18 years old and ended up actually going to school. That's a whole other story we don't have to dive into, but ended up going to college. Thought that was what I wanted and ended up dropping out two days into classes and ended up calling my family.

And they're like, is this guy missing? And anyways, yeah, from there it actually just really went downhill. I didn't have it figured out. It's not some like crazy super motivational story. It's like, I kind of just didn't enjoy what I was doing there and I just decided maybe social media will work. So ended up getting into social media.

One of my old friends, his name is Anthony Brahas. He actually got me into TikTok. Ended up just creating fitness content.

That's where I started. So did fitness content on Instagram. I remember I started in that college or high school to college transition during that time.

And I remember when I first started social media, people were on falling me talking to me on my back at school, your typical thing, like you're especially five, six years ago. It wasn't as in. So it was kind of weird to be creating content. So anyways, you know, created content, short form content for a while, just really enjoyed fitness content. Ended up moving into TikTok, doing that fitness stuff post in six times a day for a year.

Just went all in quite honestly, and just forced myself to figure it out, really enjoyed it. Ended up doing comedy content, Omega videos, which is kind of like entertainment and started that trend with my buddy Anthony. Then ended up meeting my long distance, my long distance girlfriend. And we blew up together on social media. And that's kind of what I'm known for the relationship guy, to some degree, probably to a large degree than I'd like to admit. And then eventually, you know, gotten to tech somehow, really, I met my partner, his name is Brennan Duncan, he's the head of growth at OS AI. And for anyone listening, OS AI is the tech startup I'm working on that I'm assuming we'll probably chat a little bit about. But I ended up meeting Brennan in the web three space.

Sure you guys know, decentralized finance crypto. And I was really big into that when I was like 1920, and had a lot of fun in there, learned a lot. And him and I essentially, he really helped me build my discord, because my goal was to help all these people, my whole community just garner knowledge on how to grow their platforms, because I just really enjoy helping people and I still do to this day.

And it's part of what we're doing at OS AI. I ended up growing this massive community with him to over 25,000 people in discord, we have stage calls with 300, 400 people, they were massive. And we got to this point, Q one of this last year, we're looking at all these individuals that are from my community, and I'm giving out all the information I can and I'm just realizing a paid discord and just information is not enough to help these people.

It's really not, especially the day and age we live in the attention span is lower, people don't want to get on camera. We have all these micro problems that I didn't really understand, you know, trying to help people and I thought that was going to be the business we ended up canning that. And we were like, okay, we need to go back to the drawing board. So that took like three, four months. And then through that process, somehow some way, we just started learning about chat GPT and AI.

And that's when the rabbit hole started. And we're like, essentially went through this series of just diving deep into tech, him and I, and we didn't even have anything formal. And we're like, there's got to be something here, there's got to be something that we can do here, how can I, how can we leverage AI to help the community? And that's kind of where it started. And then it got deeper and deeper to where we essentially tried to automate the content creation process.

And originally, we thought, all right, we're just going to create a agency where we can generate, you know, all these assets with AI and then hire editors and then give out tons of content and then help people grow pages that way. And then it was like, I don't think that's really going to work. So then I remember having this call with him.

And we sat down, I still remember I was outside and I was like, bro, I think that we can automate this whole thing. Hear me out. And he's like, no, you're crazy. It's literally what he said word for word. And I was like, no, no, no, this is how we're going to do it. So ended up drafting up this Miro board and basically reverse engineering the content creation process step by step, like not with code at all.

Just this is subjectively what makes a video perform. And then ended up taking that and then starting to learn how to code with my co-founder now, Brennan. And we ended up building out this essentially a flow of how to create content step by step.

It was 1000 steps. And then we're like, okay, now we need to find a developer to help us tie this all together. And just to give more context, essentially what I wanted to do and what I found out through this process is if you think about like a cup of coffee for anyone listening, right, you have a subjective but measurable understanding of what your favorite cup of coffee is. Maybe that is something different for you, but a cup of coffee is the best example. You like, you could say this Starbucks coffee is the best cup of coffee, but you can actually measure exactly what the ingredients are in there. The same thing is with content creation. Essentially, I have a good understanding of what that cup of coffee looks like for a video that's going to perform. So if I can objectively measure that and turn that into code, then theoretically I could take my subjective understanding of what makes a video perform and put that into code and then give that to the masses. So if that makes sense. So long story short, I ended up working on that for a very long time.

And then we got to this point where like, okay, we have no idea what to do next. I ended up messaging probably 200 developers on LinkedIn and none of them responded. And then I messaged like another 200. And these are all like college kids because I'm like, I honestly don't have money to pay 300, 500 grand to a developer, you know, in Silicon Valley.

I'm trying to find a young stud. So eventually stumbled upon this guy named Jayden Bertino, who's now a co-founder with us and our lead developer. We showed it to him. He's like, you guys did the hard part and we're like, what?

And we were confused because we thought it was going to be really difficult. But he ended up long story short, he joined the team, he ended up building the second half of it. And then we had a product and then obviously we started making videos. And over the past month and a half, we've proved the concept that an individual with little to no experience can come and use our tool. And obviously, with some understanding of how to write a script and how do I use the software. But we have individuals that have never created content, especially faces content before getting 5, 10, 15,000 views on their videos off the bat, which is pretty insane. So I guess that's like a full story of like spark notes, it's probably could go into more detail if you guys have questions. But that's like the spark note story of how I ended up here. I love it. I love it.

Hunter Kallay: So a little later, we'll dive into OS AI, your project. Before we do that, let's get a little bit into, you talked about a good video and good video content. What makes a good video a good video? What did you figure out about that?

Cole Gonzales: It's really tough. It's so hard to answer because I get asked this a lot. And the difficult part is there's general frameworks that you can abide by, right? Which is a whole other conversation, but it's hard for me to say exactly what is a good video because it is subjective. But at the same time, it's like, are we talking about a short form video? Are we talking about a video in this specific niche? Are we talking about a video for a personal brand?

Are we talking about a faceless video? So it's like, maybe if you could be more specific, because I don't want to give wrong information to your audience, that's just my thing. So yeah, does that make sense?

Ryan Lazuka: It does. Yeah. So say for a short form TikTok video, and someone's doing AI content, right? Because that's a hot thing right now. There's so much out there information on how to do that. And a lot of it's like, you got to hold people's attention right away in the first five seconds on TikTok videos per se. But what else is there? Is there any little tips or tricks that most people don't know about and creating videos? Maybe it could be for a faceless video in this case to at least do decently well for someone that doesn't have any experience in doing short form content at all.

Cole Gonzales: Yeah, no, it's a great question. So I think there's some general frameworks when we're looking at it. So I actually have some resources that I gave to the community on this.

So I'll even pull those up just so I can make sure I'm giving out the best information. So one of the main things that I've noticed, especially with faceless content, is that a lot of we have to start at the basis of what is creating, right? And if we look at what is creating, it's taking existing things or taking things from existing domain and reshuffling them in a way that's novel and robust, right?

So I'll give you an example. Steve Jobs created the iPhone. What really was the iPhone? The iPhone was just an accumulation of existing elements and he combined them together to create the iPhone, right?

A new UI, apps, calling people, texting people, all existing elements that were working. And then he pulled them all together and created something magnificent, right? If you look at Reese's Peanut Butter Cups, they didn't create peanut butter or chocolate, but they combined them together in a way that's novel and robust. And they created the brand, right?

Reese's Peanut Butter Cups. So kind of starting at the basis, I think that I'm in a lot of communities and I see courses that are sold on, this is what you should be doing. But I think that something that steers a lot of aspiring creators wrong is they're not essentially taught the frameworks, they're taught how to copy. And the reason I bring up creativity is because there's already so much, especially in faceless content, because that's what we're talking about, just to be specific, there's so much proof of content that's already working.

And the best advice I could give is that pay attention to those things and take existing elements of what's working and make it your own. Because you don't have to be creative. Creativity is really just taking from existing elements.

Nothing's truly creative. And I think a lot of people are very focused on, here's the best niche, right? And a niche is essentially just a well-established audience or culture within social media. So we have like an AI niche, if you want to be more specific, maybe you have the chat GBT niche, people that like chat GBT.

So there's probably already thousands of accounts that are performing very well on social media using AI. Now, a lot of courses that are being sold will tell you, copy these best niches. But really, in my opinion, what they should be teaching is, this is how you can analyze this niche. And what is actually the reasons these videos are performing in this niche? And how can I steal aspects of those that are doing well, and then create my own niche, right?

And then have people copying me. So that's like one thing that I like to talk about. And then you have like the micro aspects within an actual, you know, piece of content, which is like the editing style. And the script, which I'm not a big fan of using chat GBT or any of these LLMs to write scripts, I still think human ingenuity and creativity, a lot of those, you know, this is like another thing, because I'm sure you guys might have questions about those prior things. But one last point is that one of the main problems that people, that I've seen people run into using chat GBT, or copywriting, whether it's for a newsletter, whether it's for your, your Twitter threads, whether it's for your content for social media, in order to use chat GBT or any LLM to support your creative processes, you first need to have the prerequisites to determine whether or not said script or copy is good. So if you just go straight into, I'm going to use chat GBT to write my scripts, if you don't have the discernment to tell that is good or bad, then it deprecates the idea of using said tool. Does that make sense?

Ryan Lazuka: It does. Yeah, it's like, you got to know, you got to know about creating content before you get into having chat GBT write a script for you, because you don't know if the script is going to be good or not. Like, yeah, understand what makes a good script in order to have chat GBT do it for you. One interesting thing is, and I think you brought up a really good point, at least from my experience of creating YouTube videos of like, I create like short seven minute YouTube videos about AI news and things like that in some videos, and I'm still learning, I just started it a few months ago. But one of the things that I've really learned about is, you know, picking a topic for a video is probably the hardest part. And the ones that do the best are the ones that I've already done well on YouTube or already done well on TikTok. So if you're looking to research a video that might do well, it helped me at least pick something that's already done well and go with that. Because a lot of times like I did this one video on it, like Sam Altman on these AI shoes, right, they let you walk three times faster than the normal. I saw that.

Yeah. And it didn't do well at all in terms of views because, you know, it was just so niche that nobody else really knows about it on YouTube. It hasn't gained any traction yet. So it really helps to find something that's already doing well. Is that from your experience, way more than I do? Is that sort of validated on your end as well?

Cole Gonzales: Yeah, no, absolutely hit the nail on the head. And I was even looking at your YouTube channel just before this for just a bit. And we could talk about that after the podcast as well. I'd love to give any insight I have. Granted, I'm more towards short form, but I think a lot of the concepts do apply for sure.

But in terms of what you spoke to there is awesome in terms of looking around and seeing what's working. I don't know if I've coined this term, but I love talking about it. And I call it borrowing attention.

And that's really what we're doing. If we look at the most trending things on the internet, especially like in the AI space, really all we're doing when we use certain words that are high attention, meaning universally known, such as if we're using chat GBT or Sam Altman, those are just high attention words, people are familiar and they know them. If I open up, for example, if I open up a video saying Sam, or if I said, Sally's using chat GBT right now and AI is not even AI, Sally likes to use chat GBT for her copywriting skills.

People are like, Hmm, I don't care. I'm gonna swipe. If you say Elon Musk uses chat GBT for Tesla, right? People are like, Oh, Elon Musk, Tesla, chat GBT, I'm from this is familiar.

I'm gonna watch that. So I just kind of call them, it's pretty simple, like high attention words. And you can borrow attention from things that are already doing well and then make it your own.

And if you can, this is what I've found, especially in faceless short form content, if you can bundle all these words and topics in your own way, and borrow attention from all these things, and it encapsulates all short form content, in my opinion, and is content creation in general. If you look at the largest commercials in the world, if we talk about sound, for example, the music they use behind the most popular commercials are universally known, they're high attention, they're borrowing attention, same thing goes with sounds. The reason typically that you'll have a, I mean, there's many aspects to choosing like the right sound behind a video. But typically, if it's universally known, it's, and it matches the emotions and the pacing of the video, which is like kind of my three prong, Kwan's eye framework of like matches the emotions being evoked, also matches the pacing, and then it's universally known or trending, that's like a really good sound to put behind a video. So the reason I speak to that is because borrowing attention doesn't just speak to the actual words on the screen, but it's also what are you including, you know, in terms of visuals, what's familiar to people, because the content we consume, it's familiar. If we were to all go look back at the videos we've liked, it's because we understand it and it's familiar to us. That's why we like these videos. When you're using broad names and broad terms and adjectives and just kind of word vomit, and people wonder why their videos don't perform, it's because it doesn't relate to anyone, if that makes sense. That's what I've found personally through my experience.

Ryan Lazuka: Very cool. And I think that's one thing that's missing from if you try to write a script with chat, GPT, they're not going to give you those little examples of specific things that people can relate to. It's all like more generic things, at least from what I've seen. Because I've tried to write a script with chat, GPT, and they're pretty terrible. I mean, it gives you a lot of information. But I mean, it goes back to point, Cole, it's like, I don't know, it's hard because everything can be automated, but we still need that human factor in there. But tools like ASSA are going to start to automate things for people in terms of short form content, which we'll get into in a little bit here. But do you see it like getting to that point where everything's automated, when the scripts are good enough, where they'll sort of get that human touch in there as well, whereas you'll just have to write a simple prompt and it will do a five minute video for you?

Cole Gonzales: We're definitely not at a point where, especially when there's some sort of subjective creativity needed, where it's going to be very easy for someone to constantly print out things that are considered creative or good. Because, one, it's ever changing, right?

Trends change and things that are in change. And I know there's exceptions to the rule, but typically, if you find the most viral content, it has to do with probably something going on. So there's a lot of nuances, but the one thing I look at where there could potentially be that possibility is, hypothetically, if there's enough data personally to you, I'll give you an example, or for Twitter, let's say, if I have enough data on, and I mean a lot of data on certain tweets that are going viral, and I can define the reasons why, and then I can feed that to a model, then maybe I could say, okay, well, I could probably create more tweets like the ones that have gone viral, because I have all this data, and I've also been able to define and understand and teach the model why the tweets are doing well.

So then now it's not going to spit out word vomit. So I think it's possible, but I still think that because especially social media is so nuanced, it needs to be unique to the individual's data. It cannot be a broad tool, because the nature of growing a brand, right, and that's the problem that we're running into with a lot of these video generation tools is that they don't understand brand, right, or at least they infringe on brand. And what I mean by that is like, I'm not going to name certain names of companies, and this is not a shot at any company, because they're paving the way for video generation, but certain companies are taking away from the individual because they're infringing on the ability to create consistent content, which is brand. So if it's too randomized, right, then we have no control over the output. So then we can't create consistent content and create familiarity within the audience so that they can recognize me when they come back to the platform. Got it.

Ryan Lazuka: So it's actually like hurting their brand in a way when they think it's helping. Exactly.

Cole Gonzales: Like I think a brand like this is how I like to think about brand. Brand is like me. Imagine like I come onto this podcast once and they're like, Oh, it's cool. And, you know, maybe there's 100 people or 1000 people listening or however many, let's say 1000 people. And they're like, Oh, it's cool from Asa. And then maybe they see me somewhere else and one out of those 1000 people is like, Oh, it's cool from Asa.

But if I come back again, right, maybe tomorrow and we do it again. And then those same 1000 people listen, now maybe 10 people remember, right? And maybe, and I make sure to touch on the same topics and deliver the same stories and talk about the same stuff so that people can create associations. And then I come back the third time, fourth time, eventually that group's going to know me. But if I come back and I say, my name's different. And then I talk about a different company and I tell different stories and I talk about different concepts.

It's impossible for said people to create associations and know who I am. Right. So I think about the same thing with content creation. And that's one of the big problems right now with a lot of these tools is that it's so randomized that people are never like, when somebody comes back to your page or that even if they do subscribe, your next videos is not going to be any way correlated to the last one because so much is relying on AI and like we talked about, it's really kind of random. So then no one can create associations and then you can't actually grow a following. Does that make sense?

Ryan Lazuka: No, it definitely does. Like people need to, Hunter and I were talking about this in our podcast, you know, because we're always trying to approve everything, videos or email newsletter, all that stuff. But that's one thing we bring up is like, we need the audience to sort of get a feeling of our personality. And maybe that brings people back because they understand who we are, what kind of questions we ask, and maybe little tidbits about our life, things like that to hold them in and hold their attention.

So, and maybe AI doesn't do that because it's going to jump from one topic to the next and not have any kind of personality or character there for the end user.

Hunter Kallay: Yeah, I mean, for example, one of the things that we implement into our newsletter is just some very cheesy dad jokes at the beginning of our sections. We have some really, some of them are bad, some of them are funny, but it brings people back into that community because it builds that kind of, oh, this is the kind of thing that we do here. And now they have that comfort of like, this is the type of newsletter that I like. These are the people that deliver my news.

Instead of having a different tone every single time you go on, we have that same tone every single time that you're reading the newsletter and it creates that community and kind of loyalty like you talk about in a world where there's so many different sources screaming for your attention.

Cole Gonzales: No, that's, that's awesome. And I think, I think I'm sure you guys know Alex Ramosy and he talks about brand all the time. Yeah. And one of the things he talks about is, I guess, a high level, like brand is essentially taking your stuff and then associating it with things that people know. So like, well, how I see that example is if you guys are always doing dad jokes, granted, if you're doing it on a consistent enough basis for people to remember it, because if it's a podcast once every 10 years, people probably won't know, but if it's really often, and then they hear a dad joke every time in the future, they might hear dad jokes and think, oh, that reminds me of this thing that I'm know. So that's a cool thing that I've noticed too. And we can tie that back to borrowing attention, because you can take these things that people already know and that they see in their everyday life. And then inevitably, they're going to start to associate you with said thing that's always around. So that's a cool, another thing that Alex Ramosy talks about a lot, that I've seen a lot in content creation as well, and definitely speaks to what you guys are doing here, which is super cool.

Ryan Lazuka: Yeah, no, thanks. So yeah, we're always looking to improve. So one thing too is like, I feel that a lot of people quit YouTube or social media right away. It's sort of a long game. And you got to stick with it over and over again. That's sort of what you're alluding to right now, Cole is like, maybe don't don't get discouraged, but just keep on improving, trying to figure out what you're doing wrong and focus on what is, you know, what's good about your personality that someone else might like and try to convey that to your audience. While at the same time, figure out who your audience is.

Cole Gonzales: Yeah, no, 100%. And I was actually just in a in another discord this morning, that I'm a part of and I was talking to a fairly big audience about about this exact topic. And I'm sure there's people listening right now that probably are maybe just wanting to get in social media just starting. And one thing that a lot of people ask me, especially earlier this morning when I was in that call is how many times do I post or how often do I post? And the framework I always give people is, first of all, why is the goal to post more? Like what actually is the set goal of posting?

And I think putting people in that framework is like, Oh, you know what, that actually makes sense. Why do I want to post three times a day? Why do I want to post once a week? And this is a, this is something that took me a long time to understand because I would just be posting, I'm like, I'm gonna post six times a day. But why? Why are you posting six times a day? And over time, what I realized is that the real reason that we post on social media is to get feedback on what's working and not working. And that's the beautiful thing about creating content is that you have the fastest feedback loop of any other business or opportunity in the world.

Right? As you post a video within 24 hours, you're going to know, did I do a good job or a bad job? So for anyone who's wondering how like, I'm just getting in, how often do I post the two things I like to look at is one, not just how many times can you post a day, but also do you have enough time to actually analyze that content?

Because a post that you put up and you don't look at is a wasted post, in my opinion, because the whole point of posting content is not to post more. Like for example, like Mr. Beast talks about this as well. But when he would post videos, he would spend more time analyzing his content than he would making it. Right?

So and that's how he's gotten so good. So the beautiful thing about social media is every post we put out, it's giving us feedback. And when people say the algorithm, the algorithm is just a fancy word for people, like the algorithm is humans, granted, there's machine learning models that are analyzing your content and pushing it to said people.

So maybe that's the algorithm. But at the end of the day, like you're speaking to a human being on the other side of the screen, right? So these human beings are giving you feedback every single video you put out. So potentially the opportunity for posting more is that you're getting more feedback. But a caveat to that is asking yourself, am I capable or do I have the micro skills to analyze the content? And if you don't, maybe scale back on the posting and focus more on, wait, why did that video do well?

And if you don't know, then I would highly recommend you find the resources to essentially look into how do I actually analyze if this content did well. And then once you have that skill set, granted, it's ever growing like still something I work on. But then maybe you increase the posting, you know, cadence on a daily basis. So that's a question that's asked a lot. So wanted to touch on that.

Ryan Lazuka: I think that's a very important point. Again, through my experience, it's very important to post a lot as long as you analyze it like you're saying, because you could, if you don't post anything, you're not going to learn anything. You could go on YouTube and watch videos on how to make great content and try to glean all this information from other people.

But until you start doing stuff, you don't really learn like what's going to work. Like for example, you could post a YouTube video about, you know, traveling to the Middle East or something, you know, something random. And once you post it, you're going to, you're going to, your brain's going to start kicking in and you're going to start seeing things like, wow, I should have done this this way or the title really worked in this instance. And I never would have thought about that unless I posted this video. So there's all these like things that just sort of happened to you as a human being by posting content.

Like you auto your brain, brain automatically starts learning about things that will not happen unless you start posting stuff. So I think I think we'll hit a really good point there.

Cole Gonzales: Yeah, no, absolutely. You're absolutely spot on there.

Ryan Lazuka: Your project is super exciting. Cole and I sort of hit met up on you on Twitter. I'm sorry, or x.com now. But if you could get into your project a little bit, Cole, that'd be awesome because it's really exciting.

Cole Gonzales: Yeah, I know. And thanks for giving me the platform. I don't know if I thank you guys when I first got on here.

Hunter Kallay: So I know thank you so much for having me on here. I'll make sure that I let my community know about this as well and come check it out. And we'll definitely let the Aussie Eye community know to come check this out as well and show you guys some love. So thanks for giving me the opportunities. The first one I've been on as a founder, not I mean, all obviously I'm here as an influencer, but as a founder as well. So really grateful. I feel like I've already almost dove into it. But to simplify it, essentially what we've done is I'm sure

Cole Gonzales: if anyone's listening right now and they're not familiar, you're able to create videos with techs already. There's lots of companies out there that can create typically what we've seen is a three to five second video sometimes longer. And you can use a prompt, which is essentially just instructions to an AI model that says do this thing or create this thing.

And then it'll create, you know, that thing. What we've done is created a product that allows an individual to bring a actual script written script. So not a prompt, an actual script and said script, which is just text that is read aloud by 11 labs, which we actually just got a grant from them, which was absolutely incredible for the program.

Yeah, thank you so much. And essentially you take your script, you put it into the platform, you select your parameters, what would that look like? It would look like a video style, which is the style of images that will supplement your video as it's read aloud. And then you have your captions on the screen, which are animated. So I'm sure you guys are your subtitles, I'm sure you guys have everyone here is probably consumed a video on social media where they see animated subtitles on the screen, very popular.

So those are on the screen as well. And then you have an 11 labs voice, which we're going to be implementing with their API pretty soon here. So users can bring their own API key and have their own voices, you type in your script, you create video, and then said video or said script and parameters are turned into a short form video that is optimized and engineered for engagement on social media. And when I say that, I know that's kind of some mumbo jumbo, but simply put, like I alluded to a little bit earlier, what we've done is taken my subjective understanding of what makes a video perform and put that into our models. And what I mean by that is it's it's almost like you creating, you having control over what's going to be in the video, but me sitting next to you and saying that's how I would edit that video simply put so we're not a video editor, we're a video generator. If that makes sense, no, it definitely does.

Ryan Lazuka: It's like your well, your video generating, but you guys are doing the editing as well for the video, right? Because you're just giving them the final outcome of what their script is in the text box, for example.

Cole Gonzales: Yeah, no, exactly. And just to be clear, when I say editing, we are not manually doing the editing. We don't have some group of people that are all sitting at their computers editing videos really quick in the background and then sending it.

Like, that's not how it works. We have AI models that are analyzing all the inputs and then compiling them and then generating a video using, using Microsoft is there? Because that's right.

Ryan Lazuka: It's not like someone's someone's not uploading a video to OSA and then you guys are editing it. It's all being created on the fly via AI and your technology in the background.

Cole Gonzales: Exactly. You have to bring nothing except your creativity. That's it. You don't have to bring any assets. You don't have to bring anything. You just bring your creativity. You bring your custom script and then everything in the video is uniquely generated using our back end and then put together and given to you to post on social media.

Ryan Lazuka: Now, how in the world do you find like good B-roll, stitch it all together? Like, how does the technology work? I know you alluded to in the very beginning of the podcast about like, there's a thousand different steps.

But how in the world does that all that work and like, how do you find good B-roll? Because that's not easy to find and to match up to, you know, a sentence in a script, for example, usually an editor would do that.

Cole Gonzales: Yeah, it's a great question. So this is actually something that a lot of people ask in terms of how it works, but we actually are not doing video yet at all. It's images. Yeah, it's images. Gotcha. All right. Yeah.

So there's no... Even that's hard to do. Yeah.

Yeah. So there's, there's no... And we plan in the future to go to full video. So I know you guys are aware there's models that you can take images and turn them to video.

That's no secret. So in the future, we'll plan to do that probably once we take on funding because that's pretty expensive. It's going to be a lot more expensive to create a video doing that naturally without diving too much into it. I don't even know if I could dive too much into it because

Ryan Lazuka: I feel like I'm just going to... Yeah, yeah. But give us a very brief overview. We don't want to ruin your secret sauce here. Yeah.

Cole Gonzales: I think the best way I could put it is there's a subjective understanding of... In my experience, in terms of the knowledge that I've garnered over the past half decade doing content, there's, like I kind of mentioned with the coffee thing, there's a subjective understanding of what makes a video perform.

And it can be defined, but it's very difficult. So essentially what I've done is through the means of technology defined what a good video looks like and put it into code. And I think one thing to really hit on here is that users have full control over the output. And that's the most important thing because nothing is random. Everything is very calculated. And it is in terms of your main question was how does that all happen? And it's just a huge process.

I mean, that's the best way I could answer it. It's just a huge process. And the hardest thing to decipher for us and the thing we're always balancing, and this is something I can talk about, is the balance between what does the user want to control and what do they not want to control? And it kind of ties into what we've looked at in some of these other really big companies that are worth $200,000 ,000 that are taking too much creativity away from the user. So one of the balances we've tried to find is how much control do we give the user and what steps should we do for them? And I guess that's, if that makes sense, because essentially, like I said, a user can bring their script, they can set their parameters. And we think we found a really good balance between user input and output. And when I say they can control the output, the video is directly made from the words in the script, aside from the other parameters that are there. So depending on how good the user script is, that is how good the video will be. If we're using low attention words like we talked about, and maybe no hook, and it kind of rambles on and it doesn't make sense. That video probably won't perform. But if you can have a really well crafted script, then the software can do the rest for you. If that makes sense.

Ryan Lazuka: No, it does. So you have a lot of control because you have control over the script as the end user. That's what your control is for the most part. Like so if your script sucks, your video might suck as well. But it's all learning curve. We've all written bad scripts.

So it's, you know, it's good. You can, but you can upload, you know, how does it work in terms of like pricing right now? There's a wait list for the product, but is it going to be something where you have unlimited scripts or 10 scripts a month that you can add for your and then like, can you upload unlimited scripts and see which one does the best and then pick the 10 best or how does it work? Yeah, great, great question.

Cole Gonzales: So in terms of how it's going to work, it's just going to be we're a SAS so it's going to be monthly subscription in terms of how we're starting right now.

So we have our early access launch on February 1st. If we look at the pricing of something like this, it was honestly, it's impossible to price this because there truly is nothing like this on the market. Like it truly is unique in terms of the problem we're solving because there's no company that currently exists in the world that can create videos using AI that actually perform.

And before I answer that, I just want to give some context to that. We've ran a beta and in that beta, we had about 20 individuals, random individuals from our community that just followed Cold World, which is my username. This came in early on, we're like people that are committed and they come here and they are supportive of the community.

We're going to give you the opportunity to use this. And granted, I gave them some pointers on how to create content, but 90% of these people had little to no experience on social media. And the ones that did there by no means big influencers, a couple had a couple thousand followers, maybe on TikTok. But zero of them had any faces content creation just to be clear.

And across the eight to 10 that are still here because half of them fell off because we didn't really qualify. We kind of just said, this person seems motivated and cool. Let's let them try it. That was like the criteria. Like if you're motivated and you're here, let's try it.

And out of those people within about 30 to 35 days, they garnered over a million views using their short form from posting one time a day using OSI. And then I can dive into the other stuff.

Hunter Kallay: That's incredible. And it's super easy to use too. On your website, osa.ai, if you click Watch Demo or you go on X to the osa page, there's a nice outline step by step of how it's used with the demo. Super easy steps.

You got it in like six steps. Like choose a voice, choose a style, input script, press create video. Then you can download the video and put it on social media.

It's that easy. So very cool project. Thank you. Yeah, but I just wanted to put that plug in there to go check out the demo. Maybe while you're listening to this, because it's super easy walk through.

Cole Gonzales: Thank you so much. And we actually, I'll die back into your question, Ryan. I'm sorry. I'm like, this is the biggest cliffhanger ever. I know I'll get back around to it. But yeah, we're also adding an onboarding process for all our users, which I think is important to note because we didn't have that. It's like you would have purchased your subscription and then you would have been like, okay, now what? So we added an onboarding process.

That's almost done. So you'll be able to go through a step by step tutorial when you get into the platform, which is going to be great. That was actually a piece of advice I got from one of our advisors who's just helping us, you know, for free, which I'm super grateful for that we met even just a couple of weeks ago.

And then in terms coming back to your question, Ryan. So we launched our early access on February 1. And that's only going to be 150 users. And what I was alluding to back there is that it's so hard to price something like this because we truly have nobody that is doing something like this. So you can't, I can't really price to mid journey because that's a, that's a tool that just creates images and it's not really the same.

I can't price to in video. I'm sure you guys have heard of that because yeah, they say, you know, the claim is that they create videos for social media. But they don't perform, at least from what I've seen and what I've heard from many of the influencers in the space. So it's like, how do we price this thing? It essentially fast tracks your way, granted with some prerequisites to gain influence and what is that worth? What are views worth? It's, it's the most valuable thing in our market today.

So originally we're going to price it at $99. And then I talked to one of our advisors. That's also just a friend of mine.

I just have a lot of good friends, I guess that gave me some really good advice and he's like, you have, you essentially, no matter how good the product is, you have essentially no right to charge $99. And I was like, and I had this feeling in my chest for these like three, four days leading up to the announcement and I didn't know I couldn't put my finger on it. It's one of those unknown unknowns that you run into that I've got many of those I've ran into.

I'm sure you've had those experiences too, both of you. Yes. I'm like, I can't put my finger. I need to talk to someone. So I ended up calling him and that's what he said. And then it like, I felt this relief come off like I felt my shoulder set in because I was like, oh my gosh, she's so right.

Like that's what it is. We can't charge $99. Sure, we have proof of, of doing, you know, a million views in the beta, but at the same time, like we need to focus on getting users.

That's what matters. And we really need to give to our community. And since then we decided, you know what, we're going to price it at $999 for the first hundred fifty users, which is the biggest deal ever. And to put that in perspective, it's not for five videos or 10 videos. We're giving to my understanding, unless we've changed it because I know my partner's handling this, but 20,000 video generation credits, which to put that in perspective, that's, that's 20 minutes of video generation. So if you're creating 30 second videos, you can create 40 videos if you're able to secure one of those spots.

And then if you're creating 20 second videos, it's 60 videos. And that's subject to change, but I believe that's the current standing right now. And, you know, we plan to after that month is done, we're not going to charge 99 to those first hundred fifty users. We're actually just going to do 3999. And then the following month we're going to launch on product on and then have a fuller price. It's, it's hard to say what that price will look like. I just want the biggest piece of advice he gave me is scale into your price and do it in cohorts.

And then you can see what the conversions are and, you know, all the, all the metrics that probably no one wants to hear about as I'm talking about this stuff. But essentially, that's kind of our plan. And, and yeah, I mean, that's, that's where we're starting off. Who knows what we're going to price it out later. But that was just, I wanted to share that because it was such an incredible piece of advice. Like just basically like you have zero right to charge that much.

And also just get users right now. Like, and that was, that was short term call from the past thinking you've worked so hard on something that it's time for you to make money. And then like, you know, wiser call had to get cold to the curb and say who you don't have the right to charge that much, no matter how much work you put in, like you need to, you need to be even more patient. So that that was a conversation I'd have myself.

Ryan Lazuka: Yeah, you know, it's like a huge learning experience for anyone starting a business on what to charge or, you know, because your products are baby. A lot of the times you put so much time and effort into it. It's been, you know, 60 hours a week, 70 hours a week working on your product and you know it's worth so much money to someone.

And, you know, it's probably is worth $99 to someone. One example that I have for one product, I forget the name. I can't think of it off the top of my head, but it's a simple product that lets you write, it writes Twitter hooks for you and they're really good. I mean, you can do the same thing in chat, GPT, but this product specifically is garnered towards Twitter hooks and promoting your X.com posts and they charge 50 bucks a month, but it's worth it. Yeah, I don't use it anymore, but it was worth it at the time for me to use because I was using, I was writing a Twitter post every single day for probably like six months straight.

And it was such a huge help that 50 bucks was nothing. So I feel like your tool is sort of the similar thing that once you do get some traction and users, you know, if someone's creating the whole thing, and you're creating those videos for themselves right now, $99 a month will be a freaking steal. So it's all about what your time is worth for you, worth to you and how quality of a tool is it.

You know, so if you're getting a million subscribers or a million views on TikTok, I mean, that's nothing. So $99 is an absolute steal. I can't wait to try it out. It's going to be awesome.

Cole Gonzales: Thank you. No, and we definitely feel the same. And I think one thing to point out is what is what do views really mean for anyone listening because it's like it's cool to get views, but what does that mean? And I'm sure you guys both know this even better than I do. You know, in in social media, what is attention give you attention gives you the opportunity to make money. And we live in a world, you know, attention is the new oil. Another quote from Alex from OZ.

I'm a big fan of him if you guys didn't tell. But yeah, attention is a new oil. And if you can get attention, whether it's in short form content, whether it's long form content, granted, we could say the argument of long form viewers are more valuable, which they probably are. But if you don't have any attention at all, it's nice to get attention either way. So if I can get 10,000 people to view my piece of short form content or even 1000 people, what could that mean for me?

Right. What could that mean for my business? What could that mean for me? Even if I just wanted to make some extra money as an affiliate of something, right? And I know that's a whole nother skill set that you'd want to learn is number one, how do I get influence? And then number two, how do I monetize, which I'm a big believer in just learn how to get views first, learn how to influence and get attention. Then we can talk about monetization later because once you crack the code of influence, then if you can just snap your fingers and get attention, which is not that simple, you still have to work. But if you can essentially, in the hypothetical sense, just snap your finger. Well, now you just need something to sell.

Because if you have eyeballs, you can convert those eyeballs. And I think that's when we talk about pricing, I would always want to price around that type of customer who sees that value, who's getting success and is able to monetize, set attention, use or through ASEI. Because it is a great tool and I know a lot of people are going to have fun and there's going to be people using it that just want to grow a falling on social media.

But as we continue to build and I'm building out resources for the community and the product becomes better and better, that is the goal, right? Because I know it's really cool to be able to get followers, but I also understand a lot of people want to get into social media because they want to make money. So that's like bigger picture is I want this tool to be for the guy who's living in a third world country who has just enough money to get a subscription.

And if he takes some time to learn how to write a good script and understand how to analyze his content, he could actually grow influence and find a way to actually make money and support himself or his family. Like that's the big picture. That's the scope of what I think and I know can be done here at scale over a long enough time horizon. Definitely.

Ryan Lazuka: And one, I think one key feature about your tool that people might overlook is that script writing for people that aren't into YouTube or TikTok or just getting into it. And script writing is like a vital part of a video doing well. A lot of times people don't go on to YouTube and just sort of wing it. There's people that do that that just hit the record button and start saying what's on the top of their mind.

But most of the good videos are scripted and this tool will let you sort of iterate very quickly because you can put out a video with a script very, very fast. See how it does. And then if it sucks, you can learn what you did bad, fix it and prove on approve approve upon it. Whereas before you'd have to create an entire video yourself with the script, then test it. So you'll just be able to, I think it'll make people a very, very, they'll make them very good script writers. If they if they use your tool tool over and over again.

Cole Gonzales: Yeah. And that's really the goal. Being a creator myself, one thing that is really important to me. And a lot of one of the main things that people ask is why haven't we taken on funding? Because we have been offered to multiple times for people to take a position and give us liquidity. And there's many reasons. But one of the main ones is I'm yet to see someone who would be strategic enough, especially at this stage, we really don't need it. We're bootstrapped and, you know, I'm not saying I'm living lavish and I have all this money. Definitely it's not the case after you bootstrap something for 14 months and put it that way.

I'm living on chicken and rice out here. But, you know, in terms of one of the main reasons why we haven't relinquished any ownership is because the last thing I want is for this tool to impose on people's creativity. And I've seen that happening with a lot of these AI companies where it's really just diluting creativity. And I want this tool not to be something that people just do a prompt and then they just click a button and whatever. But I want this to be part of the content creation process. I don't want it to be I'm going to do everything for you.

That's not what this tool is meant for. And I think that's what people really want. People don't want AI to do everything for them.

If we learn one thing over the past few years, it's that exact thing. And it's my belief that over a long enough time horizon, most likely in the next few years, a lot of these companies that are diluting human creativity are not going to be in a great position because the sentiment towards AI from what I've noticed granted a lot more people are adopting it and it's becoming more used. People are not fans of just regurgitated AI stuff. So anyone who's going down that route, in my opinion, over a long enough time horizon, people are going to shy away from that because it's a negative reinforcement cycle of like, that's it's cool, but it's not really mine.

You know, and people want ownership over their content. They want to feel like I did that, not like, oh, like, I guess, yeah, I guess it did okay, but I, it had nothing to do with me, you know, and I think that's really important too. And I'm super happy we got into this topic because that's a big thing for me and that's why we haven't really inquised any ownership of it because in order for this to really become what I want it to be. I want to make sure I'm able to steer the ship in a way that's really in the user's best interest in terms of allowing them to really feel like they have control over what's being generated because I think that's the beautiful part is like AI. A lot of people look at AI and they have this negative sentiment towards it this negative connotation behind AI because they think it's just taking everything over.

But the real value right now and using AI is using it as a tool, just like you guys probably use chat you see every single day like I do, as a tool, we don't rely on it. And I see this being the same way. So just for anyone listening, it's definitely not the case where it's everything's going to be done for you. But I don't think anyone really wants that anyways from what I've seen. They just want want it to be a little bit easier, but they don't want it all done for them.

Hunter Kallay: Yeah, we want AI to take care of all the hard stuff, stuff that we don't want to deal with. We want to do the fun creative stuff. And it sounds like that's what your tool is doing. It's allowing people to be creative. But all the hard stuff that you have to dig into the grimy stuff, the planning, all that stuff, it's all taken care of by AI.

And that's a beautiful thing about it. I mean, we've talked to developers of all kinds, all the three kinds of projects, and they're all singing that similar tune that like AI is freeing us up to be more creative. It's freeing us up to do more meaningful tasks rather than hindering our ability to do such or taking over the world in such a way.

Cole Gonzales: Yeah, no, you hit the nail on the head there. Like I think of it like if you guys have seen those clips of like when a human hand is like touching out to touch like a robot hand and they touch fingers. That's how I like to visualize like us AI. You know, it's not like Terminator. It's more so like human finger and a robot finger for anyone listening touching, touching fingers and then like a massive aura. That makes sense.

Ryan Lazuka: Yeah, definitely. One thing that I think a lot of people want to know, I mean, anybody getting started into content creation is like how much money can you make off this? Do you have any examples of, you know, like how much money someone can make off of a YouTube video that does well or a Tic Tac vid that blows up? Do you have any examples through yourself or through people that you know that, you know, people just want to know around how much money someone can make from a video?

You know, is it enough to get started and into if they're looking at looking at making videos purely for the money aspect of things? It's a great question. I get asked this a lot. I feel like I've been asking a lot of questions you get asked a lot here.

Cole Gonzales: No, no, no, no, no, I just, the reason I'm a little silent is because I sometimes I just like to think about how I want to answer it.

Ryan Lazuka: I just want to get the good answer. We'll take the 10 second Elon Musk pause here if you saw that.

Cole Gonzales: No, I just, I want to make sure I steer your community right. I'm just, I'm happy to be on here. So I want to make sure I give the right information. So the first thing I always answer that because it is a great question and it's a common one. So I'm happy you asked it is if you're getting into social media and make money, I would not get into social media because like anything else in our lives, what's so interesting and I've just noticed this. And I think it's because of the nature of social media and how fast-paced it is. And I'll answer the second part of the question, but I want to give proper context. What's really interesting is the feedback loop is so fast and it's, there's so much. If we just think about how exciting it is to create content and get recognition, it hits on like all the pillars of what humans want in terms of I can get recognition. I can make money. It can happen fast.

So it seems so I want to do that. And most people have this false understanding of I can make money super fast, but social media is no different than anything else. Think about for anyone listening a sport that you play, how long did it take you to get good at that sport? Think about a topic in school, you're in school or a topic in your profession that you are now a master in or now you're good at. That didn't take you a week or a month.

It probably took you years. And the same thing goes for social media. I think a lot of people get into it and they think because of the nature of how social media is and it's so fast-paced and exciting and everyone talks about money. And a lot of people don't talk about this because it's just not that exciting, but it's just the real shit. It's like anything else. It just takes a lot of time.

And like I said, just a little bit ago, just to touch on again. I think if you're first getting to social media, focus on the meta skills and the micro skills of getting influence and then the money will come because if you spend six to 12 months just focusing on getting engagement. Granted, I know not everyone just has time like that. But if you make time, right, because if you can really say I'm going to spend six to 12 months, you extend the time horizon just like anything else. If you're going to start a business, if you give yourself six to 12 months, you'll probably be better off than saying I need to make money in two weeks. Same thing with the sport.

I'm going to give myself multiple years to get to the sport instead of two weeks. Right? Same thing. You give yourself the time to say I'm going to get good at getting influence, garnering influence. Then all of a sudden, six to 12 months from now, you'll turn around and be like, oh my gosh, I have all these followers. I have all these micro skills of how to get influence. Now I can monetize. So that's one thing I look at in terms of giving like a framework. Because the last thing I want to do is steer anyone wrong and be like, this is how much money I'm making and get into it. Like the reality is it might take you a long time to monetize and that's okay.

Because there's a lot of micro skills that aren't talked about. And by the way, I have a bunch of resources on this. I can give them to you and then maybe you could attach them to the podcast. Yeah, that'd be great. Yeah.

Use them. But anyways, to answer your question, in terms of how much money can be made, I've never done long form. It's not been my thing. There's a lot more money in monetization through the means of these platforms through long form. Everybody knows that like CPM, how much you get paid per thousand views. YouTube can range heavily. Sometimes it could be a dollar.

Sometimes it could be like $20 in terms of them paying you. And short form content, what's really interesting and a lot of people don't know this. When I first got into TikTok, because that's where I started, they weren't paying out like anything for views like nothing. I was getting paid maybe $100 per million views. If that maybe less, it was really horrible. And Instagram didn't pay out their creators in short form until maybe like a year ago.

And even then it was nothing crazy at all. Like just nothing crazy, maybe a couple thousand dollars if I got 20 or 30 million views. So it's like the platforms, yeah, the platforms up until now, now they have the TikTok creativity beta program. And I'm going to bring this full circle and I'll tell you some stuff about the money I've made and how I've actually monetized because it's not really through the platforms at all. The TikTok creativity beta program, people have heard about that CPV or CPV.

It's a tongue twister. That's been paying out a lot more. So some people are getting paid a dollar to $5 per thousand views. Sometimes, or yeah, per, yeah, that's correct.

I believe per thousand views. And that's been really good. But if they're kind of coming in a little bit late, you guys are a little late to the party. I've been in this for a while.

I wish you guys could have had that. But anyways, I haven't been focused on that, but people are making money through that. So that's okay. YouTube shorts doesn't pay out a lot either at all. Similar to Instagram.

It's really bad. But if you do want to monetize how I did it was I had a personal brand. So just for transparency, the most I got paid for a 60 second video was $30,000.

And that was definitely one of my higher deals. And then on average, maybe it was like 10 to 20,000. And then that was in the peak of my social media when I was getting maybe a million to two million views on a short form video on average. So that definitely makes sense for a short form video, right? If that's long form, they'd probably pay you more.

So brand deals definitely pay. But what if I'm doing faceless content? Well, the one thing I would do if I was to go back and granted, I don't regret anything is have a product to sell. If you have a product to sell, just to put in perspective for anyone who is kind of in the monetization journey, maybe you're already getting engaged when you're like, what, how do I make money? Well, the simplest thing to do is to think about being an affiliate. If we're just, let's start there, right? Like let's be an affiliate because if you're an affiliate and it can at least resonate with your target audience, you can sell the product and then let the company deliver the service.

And whether that's a company that you want to associate with is a whole nother conversation. But that's like the simplest way. And I'll just to put this in perspective, if this creativity beta program is paying you a dollar, let's say, let's say $5 per 1000 views or whatever, something like that. Well, if you have a product and you can convert one customer, even as an affiliate of said company, you can convert one customer, maybe you get paid $20 per customer per 1000 views.

Well, now you technically have a $20 CPM, if we're making that same comparison. So if I was to go back and do it again, I probably would have started a personal brand and had a product to sell, because all these if I could have implemented them into my own videos that are getting millions of views and probably made a ton more money. Because I would just create content to create it and maybe every 20 videos I would do a brand deal for every 30 videos. And all those other videos essentially were just reestablishing who I was and letting people know who I was and building my brand, which is valuable in itself. But if I could have integrated my own product, it probably would have sold more, I would have made a lot more money.

So I know that was a lot of information, but I guess there's multiple ways. If you're doing short form content, I guess you could rely on the platforms to pay you. But I think now in this day and age, you want to have a product to sell for sure.

Ryan Lazuka: Okay, that's that's a really, really good advice. Like awesome advice. Hunter and I are actually, what actually before I get into that, what about to say, will it actually will that also work with software like if you create a software I mean you're creating software, would you promote your software on your short form videos as well and do you think it will work for software products or SaaS products?

Cole Gonzales: Yeah, 100%. I think it depends on the type of content that you're making for sure, because it's like if I'm creating, if I'm a female and I'm making videos about astrology, and then I plug it, you know, I'm an affiliate of a SaaS product that works with chat, and then I'm like, I'm creating a software that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product that works with a SaaS product

Ryan Lazuka: that works with a SaaS product that works with a SaaS product

Cole Gonzales: that works with a SaaS product that works with a SaaS

Ryan Lazuka: product that is going to be monitored by a SaaS, an SaaS, We're looking for other ideas to build other apps. We found a good developer on, I don't know where he is, I think he's in India somewhere, but he did a Chrome extension for us and he did a really good job. So we have high hopes that he'll do well for us on this one as well.

So we'll see though, should be coming out in the next three or four months here. But I could talk to you for three more hours. So I really appreciate you coming on.

Cole Gonzales: It's awesome. I feel the same. This was great. I appreciate everyone's time who took the time to listen through this whole thing and I appreciate your guys' time. And who knows, maybe in the future, I could hop back on here and kind of update you guys on how things are going. And you guys can update me. And I'd love to provide you guys some resources for your community in terms of content creation.

Obviously you guys can reach out to me on X. Hopefully, I mean, I don't want to say hopefully Aussa doesn't blow up, but I'm pretty good about getting back to my DMs. So as long as I don't get flooded, if anybody wants some of those resources, I'm always looking to help people. And yeah, I'm a big believer in supporting people's creativity. And I think we just live in a day and age where there's so much opportunity, there's so many tools. And it's just a matter of finding the right information.

Really. So I try and do my best to really put a lot of time into the information I give out so that I can hopefully help people find those right steps to whatever they're trying to achieve. So thanks for giving me the opportunity to just speak here today.

Hunter Kallay: Yeah, and Cole, what's your handle on social media?

Cole Gonzales: Cool, yeah. So it's just Co-World, so, and it's spelled weird. So it's C-O-L-E-W-H-E-R-L-D. And that would be on all platform for Snapchat because I'm trying to claim my username because there's somebody who's got that one. So you can find me everywhere using that username. Sweet.

Hunter Kallay: And then Aussa-O-S-S-A .ai is the project that we were talking about. Very cool. Go check it out. Go join the wait list. Check out the demo. And then look at Ryan and I's weekday newsletter, fry-ai .com. You can look at the past newsletters, the past long forms, subscribe for weekday updates, the coolest tools around. And then on Sundays, we do our deep dive long form articles into cool developments and developers like this one.