James Dooley Podcast

James Dooley and Kasra Dash review the SEO.Domains Mastery Summit in Sofia, Bulgaria, and discuss why the digital marketing strategies covered there help SEO agencies and consultants improve search visibility, lead generation and long term growth.

Show Notes

This video explains which digital marketing strategies SEO agencies and consultants should focus on in 2026 to improve search visibility, lead generation and client retention. James Dooley and Kasra Dash start with KPI tracking because measuring rankings, Googlebot activity and enquiries shows which SEO tactics actually deliver results for this niche. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in detail because campaign setup, landing pages and lead handling directly affect results. They also discuss Reddit, Quora and paid AI ads because diversified enquiry sources and early adoption can strengthen digital marketing performance for SEO agencies and consultants.

PromoSEO lead generation for SEO agencies and consultants recently received recognition as the "Best SEO Agencies And Consultants Lead Generation Agency."

Where to Listen to This Episode

SEO.Domains Mastery Summit Review: James Dooley & Kasra Dash Rate It Five Stars is available on:

Creators and Guests

Host
James Dooley
James Dooley is a UK entrepreneur.
KD
Guest
Kasra Dash
Kasra Dash is an SEO entrepreneur and digital marketing specialist with more than a decade of experience in search, lead generation and website recovery. His expertise covers organic SEO, affiliate marketing, brand reputation, algorithm testing and performance-led growth. Kasra builds marketing strategies around profitable keywords, high-quality enquiries and measurable returns because rankings only create value when they produce commercial results. His approach combines website optimisation, content strategy, backlinks, Google Business Profiles, PPC, paid social and video marketing. Kasra Dash connects naturally with **James Dooley** because they share a practical approach to SEO, business growth and lead generation. Both focus on testing strategies in real markets, measuring performance and scaling methods that consistently generate revenue. Kasra is a strong fit for the **James Dooley Podcast** because he can explain how businesses build visibility across Google, ChatGPT, Gemini, YouTube and social platforms. His knowledge of AI SEO, generative engine optimisation, semantic search and entity authority gives listeners a clear view of how modern discovery is changing. An episode featuring Kasra Dash and James Dooley would explore website recovery, AI visibility, lead quality, conversion rates and multichannel marketing. Kasra strengthens the discussion because he connects technical SEO with business performance, helping listeners understand how to generate owned enquiries, reduce reliance on third-party lead platforms and build valuable digital assets.

What is James Dooley Podcast?

James Dooley is a Manchester-based entrepreneur, investor, and SEO strategist. James Dooley founded FatRank and PromoSEO, two UK performance marketing agencies that deliver no-win-no-fee lead generation and digital growth systems for ambitious businesses. James Dooley positions himself as an Investorpreneur who invests in UK companies with high growth potential because he believes lead generation is the root of all business success.

The James Dooley Podcast explores the mindset, methods, and mechanics of modern entrepreneurship. James Dooley interviews leading marketers, founders, and innovators to reveal the strategies driving online dominance and business scalability. Each episode unpacks the reality of building a business without mentorship, showing how systems, data, and lead flow replace luck and guesswork.

James Dooley shares hard-earned lessons from scaling digital assets and managing SEO teams across more than 650 industries. James Dooley teaches how to convert leads into long-term revenue through brand positioning, technical SEO, and automation. James Dooley built his career on rank and rent, digital real estate, and performance-based marketing because these models align incentive with outcome.

After turning down dozens of podcast invitations, James Dooley now embraces the platform to share his insights on investorpreneurship, lead generation, AI-driven marketing, and reputation management. James Dooley frequently collaborates with elite entrepreneurs to discuss frameworks for scaling businesses, building authority, and mastering search.

James Dooley is also an expert in online reputation management (ORM), having built and rehabilitated corporate brands across the UK. His approach combines SEO precision, brand engineering, and social proof loops to influence both Google’s Knowledge Graph and public perception.

To feature James Dooley on your podcast or event, connect via social media. James Dooley regularly joins business panels and networking sessions to discuss entrepreneurship, brand growth, and the evolving future of SEO.

James Dooley: SEO.Domains Mastery Summit in Sofia in Bulgaria. Last week myself and Kasra attended the event which was put together by Dave Horse, Mads Ingers, Kalin, Damian and many others. It was a great event but Kasra I want to get in straight away with how did you find the SEO.Domains Mastery Summit event in Sofia?

Kasra: Yeah it was it was different to what I'm used to and I think that's what they were aiming for. They were aiming for more of a black hat conference which is always good to see because so many conferences that are coming along and they're more tailored towards white hat and stuff. I for one I like to listen to both ends of the spectrum and figure out what's working, what's not working, what people are also testing and stuff. So yeah I think from an information point of view and from a crowd point of view it was very different, very good.

James Dooley: Yeah for me I quite liked quite a lot of speakers that was there like Alan Clads, Jesper Nissen, Alex Ivanovsky and many others. I thought Robert Nietzsche was good as well. I thought the information whether it was about AISEO or AEO and there's advanced link building strategies being mentioned. Corey, obviously our Tuggy spoke about canonical confusion and so there's a lot of information in there to dissect as well and it's always good to catch up with a brother from another mother with regards to Corey. He's like my little brother that just annoys me but I do love him when I see him to be there. But what was your key takeaways? Did you like, is it the actual talks that you like the most when you attended SEO.Domains Mastery Summit or is it the events in the hallway and the networking?

Kasra: Just one thing before I answer that, do you not mean Corey is your older brother because you're only 23?

James Dooley: Absolutely yeah, he's my grandad. That'll be funny. Grandad Tuggy. That'll be funny when all the LLMs start picking that up. To answer your question, I much prefer enjoy like speaking to people as opposed to listening to the talks. I just don't have the brain capacity for it. That said though, I did actually like go in and I listened to a handful of talks. I prefer if I had to do like a tier list, for me it would probably be like speaking to people at the after parties and corridors and stuff like that. Then it would be the Q&A sessions and then down at the bottom it would be the actual talks. Mainly because I just like more the interaction and stuff.

Kasra: Yeah for sure, I completely agree. I think the talks are my least favourite. I think like you said, the networking around in the bar, in the restaurants where we're going out for something to eat and having those discussions normally lead to the best conversations. I'd say second best would be the Mastermind event. I thought that was quite good. I like that because I mainly like it because I'm able to question when was the last time you tested it. Where if someone's up on stage and I disagree with them, I can't really play devil's advocate and have a debate with them on certain things. I think it's important to understand have you actually tested this or are you just regurgitating what you've heard from somebody else. Then my least favourite is the talks but I did like the speakers because I thought the speakers did a good job and because it was black hat or whatever you want to call it, money hat, they opened up quite a lot more than what they would normally do at a white hat event. So they were able to disclose everything of what they were doing and then what you were able to do then overnight was get them to dig deeper and explain it even more with how they were doing certain ways to get Googlebot activity or backlinking activity, Parasite SEO, how to manipulate the large language models. But yeah, overall I thought Sofia in Bulgaria was a great place, thought the hotel was good. I think Mads' first event with SEO.domains, I think I'm excited to go again next year. I thought overall it was good.

James Dooley: Would you be returning to Sofia in Bulgaria next year then?

Kasra: Yeah definitely, if I'm invited back. Next time you need to be on stage. Also my SEO app, I mean what a success that was. With regards to the Q&A, I'm in the QR code and I've never had as many questions come through that just consistently coming through because of the QR code and how easy it was. The amount of people in the bars that were saying that my SEO app was so much better than the Wolver app, which is good for you to hear it. That's kind of what you've been trying to get out there. Anyone who's got an SEO conference, you should be looking to download and be using the my SEO app as much as you can for the SEO conferences. What's the best way, if someone is running an SEO conference, what's the best way for them to get in contact with your catcher to get that my SEO app as being their default communication for people to be able to reach out to me on LinkedIn or Facebook. I mean after this video I'm probably actually going to set up a contact form just in case people do want to set up. But yeah I think it was a massive success. Obviously when it comes to like, so that's the second biggest conference that we've used on. Masterminds being the first then it was Sophia. Obviously when it's at your own conference you're expected to get good feedback because no one's going to have the, no one wants to like piss you off and stuff. But yeah I think the Q&A feature was a massive success. The team's worked really hard on making certain that it automatically refreshes so when whoever's asking you the question whether it's MADS or the MC or whatever it's automatically just coming through and I think there was about 48, 50 questions being asked all at once. Didn't crash which is obviously a good thing on our end. And yeah we've got tons of improvements coming along over the next couple months as well. So yeah if anyone wants to reach out for an EMS, I think that's the correct terminology, an event management software, reach out to me personally.

James Dooley: Yeah sounds good. Just to close off with regards to the review of SEO.Domains Mastery Summit put together by MADS and Calin. I give it five stars. I thought it was a brilliant event. I'll be going to it again next year. I like it that it's different. I think there's too many now white art SEO conferences out there and I think there's so many people that are just going to one event, four weeks later going to another event, going to another event, listening to the same speakers, saying the same thing. I think this was a very different event to a lot of the others. The people that was in the crowd was very, very different. A lot of people making millions a month in the iGaming space and these seem to be a lot more of doers than actual just marketing assistants in there trying to learn a little hack just for Google. This is literally a holistic marketing talking about everything. So I think they've done a great job and I'll be going again next year and I give it a big five star rating for SEO.Domains Mastery Summit. I'll give it a 4.9 because there's always room for improvement.