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Apple is more than just the iPhone manufacturer. This $2 trillion company's decisions impact many facets of technology, financials, and everyday life. When the company is rumored to be getting into something new, the entire world pays attention. And since 1997, AppleInsider has been covering this fascinating electronics maker from every possible angle. From details of the next-generation iPhone and MacBook to key indicators expected to drive the company’s stock price, AppleInsider Daily has you completely covered on a daily basis.
Welcome to the AppleInsider Daily for August 21, 2023. I’m William Gallagher, sitting in for Charles Martin, on a day that promises to be the start of an adventure for you, if you are the greatest Apple fan in the world.
Price comparison site Sell Cell dot com -- the first Sell is as in get-money-for and the second is as in cell phone -- has launched a Battle of the Apple Fans entirely to discover just who that is, and not in any way to coverage for their site.
To prove that you are more worth of the title of greatest Apple fan than those people who get tattoos of the logo, or have their hair shaved to feature the logo too, or just work at Apple, you start with an online quiz.
The top 20 entrants who score 100% and, importantly, do it within a time limit designed to stop anyone googling the answers, will be entered into a sudden-death round to determine the winner.
What you get if you win, apart from polite applause from friends who also like Apple, is... an Apple Watch.
There is just the smallest possibility that the greatest Apple fan in the world might already have an Apple Watch, but maybe they don't, maybe there's a kid out there right now with a song in his heart and a few thousand dollars to spend buying iPhones and MacBooks, but not quite the last $400 to get a watch.
Details, if you seriously need them, are the AppleInsider article that's linked in the show notes.
Speaking of Apple Watches, though, the very catchy-sounding WatchOS Profile Subsystem 2023 has been spotted in a filing with the Bluetooth Special Interest Group.
There is no more detail, there never is any more detail, but it's being seen as proof that there will be a new Apple Watch at Apple's September iPhone launch.
Like there was any doubt.
Whereas there are apparently people who doubt that Apple is already working on the A19 and M5 processors for the future. People who don't already know Apple works in advance, tend to be people who don't happen to care, but among those who do care, who are interested, a leak today about there being plans to make further processors has somehow caused some surprise.
There are just some things that are regulars in the Apple calendar, and developing processors for the future is one, bringing out new Watches is another. Apple is in really good control of all of this.
There are, though, some things that Apple can't control and yet which have also become regulars. Such as you or I wondering how we ever travelled without AirTags. There are countless, ceaseless stories about AirTags saving the day, and occasionally being a stalking problem, but now we can officially have a whole subgenre.
It's the lost luggage subgenre. Winston Sih from Canada has detailed how when United Airlines diverted him, it didn't divert his luggage. And he knew this in part because of his AirTags, and in part because he went days without his luggage.
It was an AirTag that reunited luggage with owner, but not until after the airlines pinky-swore that the luggage was here, or it was there, and anyway it would get to him before he ever noticed.
Winston Sih knows from waiting. He want to the AirPort and retrieved his bag using Apple's AirTag and Find Me on his iPhone 14.
He of course now recommends that you use AirTags in future, and AppleInsider recommends that you don't look back. Don't look back to the before times, when AirTags were just a dream and nobody was buying Tile in anything like the quantities we see now.
Don't look back at previous holidays where you lost your luggage and wonder just where they really got to.
But then if you are going to look back, go deep. Look back to where you were in 1982, if you were anywhere in 1982, and consider the formation that year of Adobe.
It's been a mixed bag of a company over the years, but Photoshop, Lightroom, InDesign, Illustrator, these all sprang from the same firm -- and if you don't happen to use any of them, you do use PDF. That came from Adobe too.
Over the weekend, Adobe co-founder Doctor John Warnock died, aged 82. He formed the company with Charles Ghesh-gay, who died in 2021.
You have to wonder how big they dreamed back in the 1980s, and whether anyone could have imagined the success of Adobe.
Or more recently, whether anyone could have imagined Cellebrite, the company that makes tools for breaking in to iPhones. Today it was revealed that Cellebrite had a deal with its customers that they would never reveal they bought their hacking tools from Cellebrite.
As plans to remain secret go, this one needed some work.
Lastly, Apple Podcasts has long needed some work, but perhaps most clearly for creators of podcasts, more than listeners, necessarily.
But today, Apple is changing that. It's added a new subscription dashboard that lets producers see how their podcast is faring.
It's a step toward letting producers better monetize their work and that will be good for us because a healthy eco-system around Apple is better for innovation and perhaps even costs, for us.
If you would like to support the AppleInsider Daily podcast, we are now accepting sponsorships. See the show notes for details of who to talk to, as well as for links to all the stories covered today.
In the meantime, that’s it for this AppleInsider Daily for August 16, 2023. I’m William Gallagher, thank you very much for listening.