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Struggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO.
Hosted by Jeni Becht, award-winning wedding florist, event designer, and floral business coach with 25 + years in the industry, each weekly episode dives into:
Profitable pricing strategies: markup formulas and minimums fine-tuned for weddings & events
Magnetic marketing & local-SEO hacks: social posts, blogs, and Google tricks that attract high-budget couples and planners
High-converting sales funnels: inquiry replies, proposals, and follow-up scripts that turn curious leads into dream clients
Streamlined systems & smart outsourcing: workflows, templates, and hiring tips that free you from the design bench
CEO mindset & sustainable growth: leadership habits and eco-friendly practices that keep both you and your business flourishing
Jeni pairs real-world success stories with actionable strategies you can implement today, so you’ll spend less time hustling and more time designing breathtaking bouquets, installations, and arrangements.
Ready to scale your florist business and reclaim your life? Follow, subscribe, and leave a review on Apple Podcasts, Spotify, Amazon Music, or your favorite podcast app. 🌸
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Turn your passion for flowers into the six-figure floral business you deserve—one episode at a time.
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Hello, flower friends. Have you ever been like, "God, I don't know what to do to really get some momentum," and every item that you have on your list feels absolutely ginormous? I wanna talk today about 10, like, small things, small actionable things to take in growing your wedding floral business. Um, some of these I have tried over the years and I feel like they are tried and true.
And some of these, like, I am newer, maybe a couple years into doing this, and I've felt pretty good success with it. So, let's start. Okay. So the first thing is, and especially you can do this any time, review other vendors. You wanna grow a relationship with another vendor. If you worked with them or had interactions with them in a styled shoot, whatever, go and leave them a review.
Reviews are so hard to get, and if here you are, like, being thoughtful to go and do a review, that is going to get you leaps and bounds, um, ahead of the competition and if they are looking for another florist, if they're looking for another whatever. So seriously, go review other vendors. All right. Next, this is something that I try to do every three months, um, and then I try to do an annual dump.
But this is a photo dump of your recent work or some big accomplishment. So, like, in July I am saving... I'm not doing one in June, um, because in July I know I'm getting published in Minnesota Bride, and I actually believe I'm going to be published four times in that issue. So I wanna make sure that I am really, um, you know, showing the world, like, "Look at what I can do.
Look at the beautiful work," on and on. So this is something that is really super easy to do, but a lot of people feel heady or feel like they're bragging. You should brag if you are kicking ass and taking names. One of the reasons why you should be bragging is because one of those people who are in your Facebook friend group or your Instagram friend group, and I'm talking about your personal social media, you should be literally dumping this on your personal social media.
You should be showing these people that you can help them. You can help them. And with you putting your work out there, I have had people in high school that are getting married or their kids are getting married, I mean, a million different things, but, like, they don't automatically remember who you are or what you do.
So if you do a casual quarterly reminder, it goes... Uh, like, it goes a long way. You never know when somebody's going to know somebody who's getting married or somebody who is maybe doing a vow renewal. Maybe they're doing an anniversary dinner or something. All right. The next thing, number three, comment on other vendors' posts.
And I focus a lot on vendors because vendors are a referral, like, train, and also if it's something that you collaborated with them on, you commenting on it is only gonna propel that specific post forward. So posting on, commenting on it, et cetera, is going to help really escalate that post. So if we can get people posting and, you know, commenting on those, like, they're gonna also want to be more apt to do that.
If nobody ever posts, um, the work, you know, nobody can comment it obvi- obviously. But if somebody, like, has posted and then nobody commented, they're not going to want to, to post a second batch. So, you know, almost it's like a thank you for actually posting the work that we did. All right. Then- Post your work tagging the vendors to show up on vendor tags.
The reason why, especially for venue, this is super important for venue, making sure you're tagging the venue, is because when people are searching for ideas, they go to the tagged on Instagram. Then they're scrolling, and here's your amazing work. But if you didn't tag, you know... And plus, honestly, people get salty when you don't tag, so if you're not tagging people who were involved in that day, like stop.
You need to make sure, 'cause it's only more exposure for you, especially if they share it in stories after seeing your tag, whatever it is. It is important to make sure that you are showing up and really, um, crediting people where credit should be due. And then that's only going to escalate the exposure that you're getting.
All right. This is one thing that I know that this may seem cheesy, but this has worked for me so many times. Um, I comment on people's engagement rings. I have engagement ring radar. Like, I literally can see somebody in a checkout lane, somebody at CrossFit, somebody at the yoga place, whatever it is, I see that shiny little ring showing through, and, um, I comment on, on it, and then I tell them why.
And then I'll say something like, "Oh my God, that, your ring is so beautiful. Did you just get it? It looks so shiny." And then they're like, "Oh, yeah." I was like, "Oh, I'm sorry to even comment on it, but it, I just, I'm a florist, and I have a ring radar." And, um, "Oh, really?" And then I'll ask questions like, "When are you getting married?
Have you figured out your wedding date?" And all those kind of things. And then I give them a business card and be like, "When you fig- start to the point of, I, I would love to be considered to be a part of your amazing day." And that's just me going out at Trader Joe's even. I will do that. Um, it's easy. It only takes a couple minutes, and even if they never contacted me, it made them feel special because I called out that they, their ring was really, really special.
All right. Another thing, join bride Facebook groups and introduce yourself, and comment in them. So like here in Minnesota, we have a Minnesota bride Facebook group that you should... It's crazy the stuff I see in there, you guys. Like, people talking about experiences with vendors, which also is just enlightening to me to know, hey, there, there's these douchey people running around.
So avoid, or if you hear someone talking about them, at least then you're gaining a little bit of education. Um, also just, like, what people are asking for, what people are looking for. I think that that's really interesting. Um, but people are looking for florist in these groups, and I have commented and connected with a bunch of them.
So that is a great place to just get yourself out there. All right. And then one thing that I think we put little value on and should put a lot more value is, if we've already connected with somebody, we should be following up on that inquiry They already spent time with you, you guys. Keep following up.
You never know that they went off the rails for whatever reason, and really are still looking for a florist, and you're the one that was the most persistent. You don't need to do it to a point of grossness, but do it to a point of, like, relentlessness. All right. Number eight, update one thing on your website.
When anybody wants to make any changes, they feel like they just have to, "I'm gonna have to make a whole day, and I'm gonna have to update everything." And it's like, you don't have to do that. Like, update one thing. "I am going to go in and update my address. I'm gonna go in and update my logo." Whatever it is, do it.
Super easy. All right. Now, um, number nine, post yourself talking on stories. And I know I've talked about this a million times, and I know that this takes some very big girl panties, but post yourself talking on stories because people are getting to know you. People are getting to know, like, your personality.
That, like, trust factor is being built, and it is so critical for you to do that, that I, um, I think that it is one of the, like, ob- obviously one of the scariest things to do, but probably one of the most impactful things that you could do. All right. Number 10, reach out, and I've talked about this before, reach out to one planner or venue each week.
I like to go and see, like, I see a wedding, this dia- styled shoot, and I'm like, "Oh my God, that's so pretty." And then I go and reach out to them. And like just say, "Hey, I saw your post, uh, where you did a wedding at here, or you did a styled shoot. I just love your work, and I feel like we could, um, be a really interesting collaboration together.
Um, if you could, let me know if you're, are entertaining, um, you know, other relationships, or I'd love to send you some information about me." Whatever it is, I'd love to just be on your radar. I... Like, how honest is that? "I would just love to be on your radar to be considered for an event." Easy These are things that don't take a lot of time that can be very impactful.
And if you have been struggling, feeling like you need to climb a mountain every day, otherwise your business isn't gonna be successful, if you got like a couple of these done every week, I would say that you're winning. So go and take a 15-second talking head, you know, video for your Instagram stories. Um, go in and send a quick DM to a planner, or an email, or comment to stay visible and build a relationship with someone.
Small consistency that can be turned into big referrals later. So you got this. Go out and do two or three of these this week, and once you do, send me a DM on Instagram at The Floral CEO, because I want to cheer you on, friends. Thank you so much for listening, flower friends, and you have an amazing flower-filled day