Plenty with Kate Northrup

What if the reason your message isn’t landing - or your sales feel harder than they should - isn’t your strategy… but the sound of your voice?

In this episode of Plenty, I sit down with the one-and-only Tracy Goodwin, founder of Captivate the Room, whose work completely changed how I understand communication, connection, and conversion. Tracy doesn’t teach “speaking tips.” She hears voices - literally - and she can identify microscopic sounds in your voice that can quietly repel trust, resonance, and income. According to her decades of research, those tiny sounds can cost you anywhere from 30–90% of your impact and revenue.

In our conversation, we explore how the voice carries our nervous system history, our unhealed patterns, and the unconscious strategies we learned early in life to stay safe. Tracy breaks down the seven layers of the voice, including what she calls “voice masks” - the subtle ways we try to prove ourselves, sound professional, be liked, or avoid judgment. These masks don’t make us safer. They make us harder to trust.

And then - very vulnerably - I let Tracy read my voice live on the podcast.

What unfolds is part masterclass, part nervous-system truth telling, and part real-time healing. Tracy pinpoints where I’m working too hard to be understood, where old achievement patterns still leak into my tone, and why my true vocal superpower is actually fun, passion, and dimensionality - not over-precision or proving. Yes, I cry. And yes, it’s worth listening all the way through.

We also talk about:
  • Why people decide whether they trust you in under 3 seconds
  • Why trust alone doesn’t lead to buying - connection does
  • How mimicking other leaders damages retention and resonance
  • Why your body - not your script - creates magnetic communication
  • How clearing your voice can transform relationships, not just revenue
If you’ve ever felt like you’re saying all the “right” things but still not being fully received…
If you’ve built success but sense there’s more ease, truth, and power available…
If you want your voice to accurately represent who you really are - 

This episode will change how you show up everywhere.

XO,
Kate

You can be repelling 30–90% of your impact and income because of sounds in your voice the size of a grain of sand.”  -  Tracy Goodwin

🎤 Let’s Dive into the Good Stuff on Plenty 🎤
00:00 – Introduction to Voice and Worth
01:07 – Live Voice Reading and Authenticity
02:13 – Expert Insights and Guest Introduction
03:46 – Transforming Voices and Authenticity
05:19 – Personal Backstory and Voice Development
07:40 – Teaching Dialects and Voice Coaching
10:20 – The Role of Subconscious in Voice
14:05 – Understanding Body Language and Voice
16:42 – Gift of Voice and Self-Discovery
19:12 – Voice Masks and Personal Stories
22:36 – The Energy of Truth in Performance
29:47 – Survival and Voice Expression
36:39 – Healing Relationships through Voice
52:40 – Time Management in Conversations
58:18 – Healing Relationships through Voice

Links and Resources:
The Money Reset

Connect with Tracy Goodwin:
Instagram
LinkedIn
Captivate the Room
Online Programs & Small Group Work
Private Voice Coaching & Launch Reviews

The Money Reset: Feel Good with Money—No Matter How Much You Make

Making more money doesn’t guarantee financial ease… but this will. The Money Reset is a free audio experience designed to help you rewire your nervous system for wealth—so managing money feels effortless. 🎧💸

Inside, you’ll learn how to:
💡 Break the “money in, money out” cycle and create lasting stability.
🎯 Relax into a new relationship with money—where structure meets flow.
✨ Use the 5-Minute Calm Cashflow Ritual to bring instant clarity to your finances.

More money won’t solve money stress—a resourced, supple nervous system will. Ready to shift? 👉 Get The Money Reset now! 👈

What is Plenty with Kate Northrup?

What if you could get more of what you want in life? But not through pushing, forcing, or pressure.

You can.

When it comes to money, time, and energy, no one’s gonna turn away more.

And Kate Northrup, Bestselling Author of Money: A Love Story and Do Less and host of Plenty, is here to help you expand your capacity to receive all of the best.

As a Money Empowerment OG who’s been at it for nearly 2 decades, Kate’s the abundance-oriented best friend you may not even know you’ve always needed.

Pull up a chair every week with top thought leaders, luminaries, and adventurers to learn how to have more abundance with ease.

Tracy Goodwin:

And then he looks up at me and he says, I've spent my entire life trying to prove my worth to my father. Another piece came together right then that went all the way back to the main driver, the main story. It's playing out. It's in the body of the voice. It's playing out.

Tracy Goodwin:

He's trying to prove. So everybody has multiple voice masks. I've identified somewhere close to 17.

Kate Northrup:

Today's episode is fascinating. It is with a complete original, Tracy Goodwin, who is the founder of captivate the room, and she reads voices. So she can hear seven layers of sound, and her data shows us that you can be repelling 30 to 90% of your impact and income through a sound in your voice the size of a grain of sand. The science behind what she does and the actual application and results that she gets with her c suite clients, 8 figure, business owners, and actors, and people from all different walks of life are absolutely mind blowing. And in this episode, not only do we talk about the way our voice impacts our businesses and our lives, but she also reads my voice live.

Kate Northrup:

So it is like a live therapy session, and you are going to hear her pinpoint all the layers of sound in my voice covering up the seventh layer, which is our true selves, our true voice, and how we can clear those out. I do cry in the episode. It is very personal. It's very transparent, and I hope it helps you to speak in a more authentic magnetic way to change the world in the way that you were meant to change it. Enjoy.

Kate Northrup:

Welcome to Plenty. I'm your host Kate Northrup and together we are going on a journey to help you have an incredible relationship with money, time, and energy and to have abundance on every possible level. Every week, we're gonna dive in with experts and insights to help you unlock a life of plenty. Let's go fill our cups.

Disclaimer:

Please note that the opinions and perspectives of the guests on the Plenty podcast are not necessarily reflective of the opinions and perspectives of Kate Northrup or anyone who works within the Kate Northrup brand.

Kate Northrup:

Welcome, Tracy. Thank you. I'm so happy to be

Tracy Goodwin:

here with you today.

Kate Northrup:

Thank you for coming. So when Mike saw you speak at James Wedmore's Mastermind, he came home, and he was like, there was this lady there named Tracy, and she reads people's voices, but it's not like vocal coaches, and it's not like other people. And he was like, it was amazing. You have to have her on the podcast. So I was like, okay, great.

Kate Northrup:

Game on, and then I got to see you at BBD Live and learn more about what you do, and I'm just so fascinated. So again, thank you for being here. We're gonna really go in. Yeah. Okay, great.

Kate Northrup:

So first of all, when was the first time, and I don't know, how would you describe it? You might not describe it as I read people's voices. But how, like, I know. Literally, I still don't know how to say what I do for a living, so it's, you know but I'm gonna put you on the spot and ask you, how would you describe what it is that you do?

Tracy Goodwin:

Well, first, I'm so glad that you still struggle.

Kate Northrup:

Oh my god. I literally When somebody says what do you do, I'm I just I'm like, I'm an author. Yeah. And then I hope that they're not gonna ask any further questions.

Tracy Goodwin:

Totally. And you've already asked me the hardest question in the whole day. So, glad we're Good getting morning. I'm glad we're getting it out of the way early. I still struggle to talk, to even describe it.

Tracy Goodwin:

And I'll joke sometimes and I'll say, well, tell people you hear voices for a living. But that's literally what I do, is I transform voices by quickly identifying and moving out sounds that are actually being processed in the listener in a negative way. So, there's a 30 to 90% percentage of income and impact that is being left on the table because of sounds the size of a grain of sand. So I help people make more money and make a bigger impact, while healing the wounds that are causing these sounds, so that they can truly be authentic. This is what it is We use that word, this is what it is.

Tracy Goodwin:

There is an authentic voice seven layers down, and I hear it, and I move it out so you can be free, and really manifest the reality you want.

Kate Northrup:

30 to 90% of revenue income is being left on the table because sounds the size of a grain of sand.

Tracy Goodwin:

Yeah. Yeah, and that's literally coming out of my research. When I got into this, because of my backstory, it was very important for me to quantify everything. So I'm an intense researcher. That's how I, through three research studies, how I figured out it was 30 to 90%.

Kate Northrup:

Wow. Do you have a research background? No. So how did you figure out how to become a researcher?

Tracy Goodwin:

I didn't want to do this work. I'm happy to dive into the I whole back

Kate Northrup:

to hear it.

Tracy Goodwin:

But I was actually raised in a family where I virtually was not allowed to speak. It was an extreme version of children are to be seen and not heard. It was not safe on any level for me to use my voice. There was, you were not allowed to express any emotions, and under no circumstances do you say the word no. You straighten up, you fly right, you sit there, and you look pretty.

Tracy Goodwin:

Do you understand? That really created some pretty catastrophic things for me in my early adulthood. Some real traumatic, violent things that I'm happy to share. I don't mind talking about them. But I became an actor.

Tracy Goodwin:

Became an actor. I was an award winning speaker by the time I was 16, because on that stage, they did want to hear what I had to say. And so, it gave me a platform to be heard where at home I was silenced. And I knew I could hear voices a certain way. In retrospect, I know that was a survival mechanism.

Tracy Goodwin:

It was my way of I learned to navigate silence to know what I was about to encounter. But I thought everybody could hear like I could hear. But here I am being an actor, loving being an actor, and then I get tired of being an actor. I start directing plays all over the world. This is Yellow Pages days.

Tracy Goodwin:

I'm teaching primarily People are starting to find me. Yellow Pages. I'm directing plays. I'm having the intuition and the nudge to be I'm a voice like

Kate Northrup:

director in the Yellow Pages? No. Under what? No. Voice coach.

Kate Northrup:

Oh, under voice coach. Okay.

Tracy Goodwin:

Yeah. Under voice coach. And so I'm knowing by this point, Kate, that I'm running. I'm knowing by this point there's something really special about the way I can hear, and that I'm really good at what I do, and I can unravel a voice. I am avoiding it.

Tracy Goodwin:

I'm directing plays all over the world. Let me get as far away from these people, and I'm talking c suite executives of Fortune 500 companies are finding me. Wow. Yeah, like crazy.

Kate Northrup:

Right. So word got out. So word got out.

Tracy Goodwin:

So I'm primarily doing dialects at this point. I'm teaching actors.

Kate Northrup:

You were a dialect coach.

Tracy Goodwin:

Cool. Because I'll do That's safe. That has nothing to do with any gifts or anything. I can do that. So I'm teaching actors dialects and back then, this was thirty five years ago, we took dialects away from business people.

Tracy Goodwin:

And so they're bringing me in because they're seeking

Kate Northrup:

Like an Eliza Doolittle situation and my fair lady. Like don't sound like where you come from.

Tracy Goodwin:

That's right. You sound Texan. So that's not being received the right way in the global ear. You're being perceived as not as smart. So I'm teaching dialects.

Tracy Goodwin:

And I didn't teach them like typical dialect coaches taught. They do let me hear it, and now repeat it, repeat it, repeat repeat it. And I found inconsistencies in that. And so I was actually teaching a class on Irish dialect, and I sat down one day and I thought, why do the Irish sound Irish and I sound Texan? I wanna sound like that, they sound really cool.

Kate Northrup:

I'd love an Irish accent. Can you just do an Irish accent?

Tracy Goodwin:

Yeah. I'm going to. This is the foundational piece beyond my story. I thought the way I taught dialects was something I call placement. There's a different way the face is held to create every accent.

Tracy Goodwin:

It's a point of placement. I thought, all I have to do is shift me placement, and I can become Irish. I thought, how does an Irish baby know to do that? And that's when it all came together. The parent with the Irish dialect, the baby hears it, the subconscious literally shifts how we hold our face.

Tracy Goodwin:

The subconscious directs how we use our voice. In that moment, I thought, I think there may be something huge here. I started observing my clients, and they would come in like this guy named Bill, who came to work with me because he was lacking confidence. And he walked in the door the day that I met him, and I stood up and I said, Bill, it's so great to meet you. I stuck out my hand.

Tracy Goodwin:

And he's this giant linebacker sized guy, and he goes, It's really nice to meet you, Tracy. And I immediately said, I didn't know why I did it in the moment, but I said, Bill, do you have siblings? And he kind of smiled. And he said, I have six older sisters. And there it was.

Tracy Goodwin:

The information coming in, Bill, you're too loud. Bill, you get out of our room. Bill's subconscious Now I know, subconscious is calling the shots. Number one goal is to keep us safe. At this point, I'm in.

Tracy Goodwin:

I'm like, Okay, I'll be a voice coach. I'll do this thing. But I had this lingering, Who's going to hire a voice coach that wasn't ever allowed to speak? Who's gonna hire a voice coach that allowed herself to get beat up in a play in college because she couldn't say no? That was really the driver behind the research.

Tracy Goodwin:

I was fascinated with what I was discovering and uncovering, but I needed it because I couldn't bear the thought that I was wrong. So, it was really was a new way to be safe. I could say, No, Kate, let me show you the data. Rather than what I grew up with, which was, That's not what's happening. Stop talking.

Tracy Goodwin:

But then I just became obsessed.

Kate Northrup:

Yeah. It's so interesting. I did an episode a while back about gatekeeping and the ivory tower because I had pitched a piece to a very well reputed outlet that I've written for many times. And the response was, basically, people without a PhD can't write about that topic. And I was like, wow.

Kate Northrup:

That's interesting because I've been studying it for twenty five years. Mhmm. Yeah. And so that that aspect of our culture, when you said another way to keep myself safe was to present the data, it's like how our hyper intellectualized world has created a situation where I mean, and listen, I love backing us stuff up with sources. Like, I really do, and I love all the research too.

Kate Northrup:

Yeah. And the need to back up what we already knew to feel safe with data is something I think we all can be asking ourselves about. It doesn't mean it's bad, and I'm gonna keep doing all the research, and I know you are too. I wonder, can we know what we know without always needing to prove it? Yeah.

Kate Northrup:

That's But I also love that you can too at this point. Yeah.

Tracy Goodwin:

It's not an eitheror. But society, in fact, especially with women, one of the things that will very often come up with corporate women is, I'll get to a sound, and I'll unravel it, and I'm pretty sure I know what it is. They're terrified of being found out that they don't have a degree, a college degree. One of the most common questions for me is, How did you get into this work? Well, I don't have a degree in it.

Tracy Goodwin:

I am 100% okay now in the journey. I don't have to prove it anymore. It's a fiftyfifty blend. I research it because I'm upset. It's the same with you.

Tracy Goodwin:

But in intuition, it's a literal gift. I didn't learn how to unravel seven layers of sound in a classroom.

Kate Northrup:

And could you teach someone else to do it?

Tracy Goodwin:

Well, I'm gonna try this year.

Kate Northrup:

Okay.

Tracy Goodwin:

Yeah. I'm going to try this year. And I think that I almost believe, Kate, that everybody can do what I can do. And the reason I believe that, or that it could be taught, is because after I work with people, I constantly hear I don't ever hear voices the same. I can hear every single thing.

Tracy Goodwin:

I wreck television for people. Don't ever don't ever work with me if you watch movies and television because you never I love

Kate Northrup:

TV. You know, but even in my yoga teacher training, we were really taught how to identify what was going on with someone's anatomy, and reading people's bodies, how they walk, or how they stand for past injury, for inconsistency, for whatever, and even that understanding, I always am looking at bodies and just being like, interesting, left hip hitched up, I wonder what's going on with their psoas. Know, all these layers of reality that we don't see, that then we see, and it's like you just have more knowledge. But can you shut it off?

Tracy Goodwin:

I had to learn how. I used to always be in that zone. And it's really interesting. I did a training for a company, and the minute I got on the Zoom, this was I don't know, while I was doing Zoom, you were probably doing Zoom even before 2020.

Kate Northrup:

Oh, yeah. It was so funny when everyone was like, wow, Zoom. I was like, I have lived on Zoom for at least six years, three years to this time.

Tracy Goodwin:

Right. We were probably both early adapters, you know, in the invite to the beta Zoom. Yeah. We

Kate Northrup:

were Skype. We should have invested in Zoom.

Tracy Goodwin:

No joke.

Kate Northrup:

Did you? No. No. What were we thinking? Yeah.

Kate Northrup:

No. I don't even remember when Skype transitioned to Zoom. But it was like GoToWebinar and then it was Zoom.

Tracy Goodwin:

Yeah. Anyway. Long time ago.

Kate Northrup:

Long time ago.

Tracy Goodwin:

So I go into this company and the minute I hit the Zoom, I went The anger in the voices of that room were really hard for me to work through. I got off that call and I ran 105 fever for a week. A coach that I was working because I've got constantly an entire committee helping me show up every day. Trust me, I believe in coaching. This one woman that I was working with out of Australia, she said, I have to teach you to turn it off.

Tracy Goodwin:

Because it was very draining. Too much.

Kate Northrup:

Too much information And all the

Tracy Goodwin:

then the heavy, negative, intense I deal with back stories. I'm dealing with the original wound, and every wound that piled on on top of it before we're two. And that is heavy stuff. And so, I had to really learn how to work with the gift. I think it was a very long time before I even realized it was a gift.

Tracy Goodwin:

Oh, yeah. For a long time. I just really thought,

Kate Northrup:

yeah, okay. Right, you really thought other people could do this.

Tracy Goodwin:

I really thought other people could do it.

Kate Northrup:

But isn't that the way it is, right? What was that guy's name? Oh my god, hello. Wayne Dyer. Right?

Kate Northrup:

We see the world as we are, not as it is. Wasn't that a Wayne Dyer quote?

Tracy Goodwin:

I think so. Okay.

Kate Northrup:

Anyway, well, we'll just give credit to Wayne in Okay. Seven layers of sound. Can you say what those seven layers are, or can we talk more about that?

Tracy Goodwin:

Yeah. I always could hear I broke it down into three chunks, because I'll hear sounds in succession, and I hear it very very quickly. I'm not tuned in now, because otherwise I wouldn't be in the conversation. I'd be analyzing. But I can tell you exactly what those six layers are.

Tracy Goodwin:

I figured this out back when I was directing plays, and I was directing actors. This was one of the ways I should have figured out what I was supposed to be doing, is my actors were winning awards for voice stuff. But I could hear the and this was really I still don't have it completely untangled, because they were building characters, but I was hearing the real voice of the character. And I was I hearing

Kate Northrup:

have an idea about that.

Tracy Goodwin:

Yeah. Okay. Good.

Kate Northrup:

Okay. We'll come back to And

Tracy Goodwin:

the seventh, that seventh layer was the real voice. After the fact, I realized I was really hearing the their real voice. The human's real voice. And and so I wanna hear what you have to say about that for sure. But I hear a first, second, third, fourth, fifth, sixth sound, and everybody has them.

Tracy Goodwin:

They just have variations of them. The first sound is I can instantly tell if somebody's an analytical thinker, if they are no nonsense outcome driven. I hear character traits, and I hear what they're thinking about, if they're thinking. So, I can instantly say, You're trying to get the words right, aren't you? You're a perfectionist.

Tracy Goodwin:

First two to three sounds are things that are happening in the person's head that I can identify. The second set of sounds is something that I've now identified as voice masks. I call them voice masks. And I figured this one out. When a man came to work with me many years ago, he said, I want to work with you because I think I'm repelling potential customers.

Tracy Goodwin:

And I said, You are. And he said, Well, how do you know? And I said, Tell me something. What are you trying to prove? And get this.

Tracy Goodwin:

He looks at the ground and he doesn't say anything for a very long time, and then he looks up at me and he says, I've spent my entire life trying to prove my worth to my father. Another piece came together right then that went all the way back to the main driver, the main story. It's playing out. It's in the body of the voice. It's playing out.

Tracy Goodwin:

He's trying to prove. So everybody has multiple voice masks. I've identified somewhere close to 17. And we don't always use them, but we come close to always using them. And different people can drive different scenarios.

Tracy Goodwin:

Like, if I if I put on a mask around people, let's say, oh, well this is really I have to really do a good job. Have to do this perfect today that I'm with Kate. Or I've gotta be really professional because I'm on Kate's show. Yeah. This is a

Kate Northrup:

really professional show. That's exactly how I would

Tracy Goodwin:

describe Yeah. Yeah. I'm practicing my professional mask last night. But literally, this is how people function. So that's the first six layers.

Tracy Goodwin:

And then I hear the truth. And this for me is the gold. This is the North Star where I hear your sound and I go, uh-uh. No. That's not that sound.

Tracy Goodwin:

And I start trying to I pull away the sounds that are not happening in this seventh layer, and the three quarters of the seventh layer is dormant. And so this all plays into this 30 to 90%.

Kate Northrup:

It's so wild? Okay. So I have a theory. Yeah. And so do you know Josh Pice?

Kate Northrup:

He's the founder of Committed Impulse. He's engaged to Marie Forleo.

Tracy Goodwin:

Oh, yes. Yes. Okay.

Kate Northrup:

So Josh and I did yoga teacher training together, and then I also took his course called Committed Impulse, which is actually a course for actors. Yeah. I'm not an actor nor do I ever desire to be, but he had some entrepreneurs take the course.

Tracy Goodwin:

Yeah.

Kate Northrup:

So I was like, okay. I'm gonna go. And it was down the street from my apartment at the time. And one of his basic premises so his dad was an astro astrophysicist. His dad was, like, really talked a lot about molecules and atoms and you know?

Kate Northrup:

So he just grew up in this kinda wacky scientific household. And he basically described to us that every emotional state we're experiencing is simply our atoms bumping up against each other in a particular way. Right? And then we create a whole story about it, but actually as an actor or an entrepreneur, we can instead of trying to what we do as humans is we we try to shove down what our emotional experience is. And as actors, some acting training, you know, is is basically it's like teaching you to pretend.

Kate Northrup:

Yeah. As opposed to what Josh is saying is he doesn't say it in this way, but my understanding was basically, the truth is magnetic. And he said, if you have a dog or a a small child walk out on stage, they completely pull focus every time.

Tracy Goodwin:

Mhmm.

Kate Northrup:

Why is that? They will upstage all the other actors. Why do you think that is?

Tracy Goodwin:

It's gotta be something I I don't know. I wanna say maybe energy, but I don't know.

Kate Northrup:

Well, it it's the energy of the truth because an animal and a small child is always telling the truth with their being.

Tracy Goodwin:

They don't

Kate Northrup:

have all the layers of I'm shoving, I'm trying to fit myself into this, and we cannot keep our eyes off them. Even when the actor's doing the best job ever. It could be Meryl Streep, and you're still gonna be just watching the dog, which is crazy because we cannot keep our eyes off the truth. And so my theory is that your actors who you were working with were winning awards, playing parts deeply sourced from their own truth, which made it resonate with the audience because we can feel the truth in our bodies because it does have a particular vibration.

Tracy Goodwin:

I agree with that 100%. That makes perfect sense. And that's why and I you know, I I have mixed feelings about this word authenticity because everybody just throws it around and they say, just be authentic, Kate. And you just wanna go, oh, why didn't I think of that?

Kate Northrup:

My first blog was called Authentic Kate. Literally. It was literally I called love that.

Tracy Goodwin:

I love But, that is what we're seeking. One of the research studies I did showed me that buyers are seeking to hear the sounds that you have lived their experience. Well, that lines up perfectly with what you're saying here, because I need to hear the nuances of everything. And what are we taught to do? We're taught, even as entrepreneurs, be in the out oh my gosh, you're never going to believe how great you're going to be, Kate, after I work with you.

Tracy Goodwin:

It's going to be fantastic. It's going to change your life. And that person is going, I'm not there. And they don't hear the sounds that say They hear the sounds of I can get you there, but they don't hear the sounds that say, I've been there. And those are some of the sounds that are shut down.

Tracy Goodwin:

So that makes perfect sense to me.

Kate Northrup:

Well, because sound is vibration. It's vibration. It's an energy, and so when you have sounds coming out of your vocal cords, they are literally resonating. Vibrating something in my body, and I don't know how specifically the voice connects with the nervous system, but I do know that when we do nervous system drills to build our sense of safety in our body, our vocal tone changes. That's one of the signs that the drills are quote unquote working.

Kate Northrup:

And I'll notice it when I teach drills live on or tools live on calls, I'm teaching them and my voice changes as I'm doing the drill and I could hear it in myself because the more regulated we are, the safer we feel, our voice tends to deepen. Now that's a vast oversimplification given what you know, but that's what I know. So can you tell me a little bit about that?

Tracy Goodwin:

Yeah. So typically, most people do not talk in their real voice. Because they talk, it's something more like

Kate Northrup:

Especially women.

Tracy Goodwin:

Especially women.

Kate Northrup:

Mike will be like, wow, you really have a phone voice. Mean, me, me, me, me.

Tracy Goodwin:

Yeah. He's like, who

Kate Northrup:

was that? I'm like, oh, that's my voice when I'm booking a reservation at a restaurant. I don't know.

Tracy Goodwin:

I know. It's like

Kate Northrup:

What's going on? Is this?

Tracy Goodwin:

Can I ask this? And, you know, I figured this out a long time ago. Would work with these women, and they would

Kate Northrup:

come in, and they're like, I don't know why my boss won't take me serious.

Tracy Goodwin:

And I'm like, okay. Let's first of all

Kate Northrup:

Well, because you sound like a mouse.

Tracy Goodwin:

Right. Right? But this is the societal piece. Okay? Yeah.

Tracy Goodwin:

There is there are so many societal implications. There's they are they exist around men's voices. Sure. But women are taught So before we're 12, men are told, Get out there and say what you need to say. Women are taught, Get out there and say what you need to say, but be nice and don't upset anybody.

Tracy Goodwin:

Okay, honey? I literally remember this Well I remember two people specifically I want to tell you. One was a girl, and she not only did this, but she would do this. And I started working with her, and it went all the way back to high school when she worked at a pizza joint. And she would go Joe's Pizza.

Tracy Goodwin:

She would go Joe's Pizza and Joe came in and went, no no no. You've got to be friendly. You've got to say it like this, Joe's Pizza. And she did it and literally this is still in the muscle memory of I saw that episode, that nervous system episode of yours. I loved it.

Tracy Goodwin:

And it was so in alignment with how I feel about the body of the voice is holding the wound. You can have done years of therapy, all the thing, It's still in the voice. Then there was a second gal I worked with. And she was an actor. And they sent her to me because she had a real nasal New York almost sounded like the nanny.

Tracy Goodwin:

Fran? Yeah. Fran Drescher and the nanny. And so I'm working with her and to get her voice in her body. The big issue here is our voices in our head.

Tracy Goodwin:

And she looked at me one day and she said, you know I didn't always talk this way. And I said, Why'd you start? And she said, The prettiest girl in high school talked that way. She mimicked it. And we mimic.

Tracy Goodwin:

And I have literally this with entrepreneurs, I tested this mimicking especially the first line of any opening of anything damages your retention. It hurts your retention because it's not authentic. It's not who you are.

Kate Northrup:

Wait. So give Like, me a second hold up. When you are mimicking so let's say I do an opening line of something Yeah. And then I have people mimic it, then they won't retain?

Tracy Goodwin:

No. No. Let no. Let's So, let me back. Me just close the loop on the So, we're in our head.

Kate Northrup:

The

Tracy Goodwin:

biggest problem in this whole voice thing and what you're talking about the sound I'm thinking about what you're thinking about. We have been indoctrinated to read the room. Kate, I go against the grain of everything, and that's the first thing I teach my people not to do. It's gotta come out of you. It can't be I'm deciding what Kate wants me to be right now, and I'm gonna be it.

Tracy Goodwin:

That's our number one problem, And it is a war sometimes trying to get people to let that go because they truly believe if I look at you, I can go, oh, Kate's not happy with me, and I better Shit. Okay?

Kate Northrup:

Well, and for most of us, that was survival.

Tracy Goodwin:

That was survival. It's make the first trade before we're two. Our first trade is I will give up my fullest expression for safety. And then I'm 40 and I'm boring sounding. What happened?

Tracy Goodwin:

Okay. So, it's being up in your head versus being grounded in your body is what's going on with that. Now, the front end thing, and so much of this I stumble into, because I hear a sound, and then the research follows. And I was working with an 8 figure entrepreneur, and I knew who she was because I could hear her real sounds. And she did a five day training or three day training or something.

Tracy Goodwin:

I'm watching the footage, coaching her, and she comes out of the gate like cheerleader almost. Welcome everybody. I'm so happy you're here. I went, what are you doing? And she said, well so and so is doing it, and I think that's what I'm supposed to do to welcome them.

Tracy Goodwin:

And so I said, here we go. And it became a research study where I took a series of 8 figure entrepreneurs that were start coming out of the gate, not as themselves. Every single one of them solved their retention problem.

Kate Northrup:

I see. So retention in their customers. Customers. So when they stopped mimicking someone else in their opening, they retained customers.

Tracy Goodwin:

Yes. That's cool. That's cool. Cool. And that led to another study that now shows me that's when they're making the buying decision.

Tracy Goodwin:

Just did Right

Kate Northrup:

at the beginning.

Tracy Goodwin:

Yeah, did a mind bending research study a year ago that even shocked me, where people will say to me, Hey, will you take a look at my offer? And I will say, Maybe, but I want to see the front of your training. Because it's literally this study that I did, in under three seconds, we're determining trust. In under fourteen seconds, we're determining if we're going to buy. But that wasn't even the shocking piece of the research.

Tracy Goodwin:

The shocking piece was we used to see where if you could get someone to know, like, and trust you, trust specifically, they would buy. 65% of the people in the study that trusted a voice would not buy from it. And so everybody in the study said, why Tracy, why? And I said, well I think I know, but let me go back and do more research. Connection and authenticity.

Tracy Goodwin:

I have to be able to connect with you.

Kate Northrup:

Right. So I can trust you, but if I can't connect with you feel connected No way. And if I don't feel like you're authentic

Tracy Goodwin:

I'm not giving you my money. Wow.

Kate Northrup:

How did you set up that study? Can I ask about the mechanism? I'm so curious.

Tracy Goodwin:

Yeah. So I brought in 13 people, and I had them record an introduction. It was not scripted. It was not the same. It was just them introducing who they were.

Tracy Goodwin:

Not even selling anything. Then I brought in hundreds of test audience. They didn't say their name. They didn't say their company. They didn't say anything.

Kate Northrup:

Was it only audio? Only audio.

Tracy Goodwin:

Was only audio. And then I brought in hundreds of people to listen to those recordings, and they were asked a series of questions as they listened to each voice. One of them was, at what point do you trust this person? It was all timed. At what point do you decide you're going to buy or not from this person?

Tracy Goodwin:

There were a handful of questions that they had to answer on every person, in the moment, as they listened, without an opportunity to think about it. There was no, I'm gonna turn the form in tomorrow. No. Mm-mm. Right then.

Tracy Goodwin:

And so, then me and the team looked at this hundreds and hundreds and hundreds of pieces of data, and we averaged it. What is the average of when they would trust these voices? They weren't even selling, but that they as humans trusted these people. And that's what came out of the data. Wow.

Tracy Goodwin:

So

Kate Northrup:

are you ready? So for you listening, I asked Tracy if she would be willing you know, essentially listen to my voice and demonstrate how she does this with people and see what grains of sand are in there that might be repelling 30 to 90% of customers. Yeah. Let's see. And she might make me cry, and I'm totally okay with that.

Kate Northrup:

So I'm willing to go there.

Tracy Goodwin:

Well, you know, it's interesting because I know you've done a lot of work.

Kate Northrup:

But not specifically on my voice.

Tracy Goodwin:

Not specifically on your voice. But I can hear the fact that you've done a lot of work. So, I love actually analyzing people like you because it makes me I have to work really hard. Sometimes it's super obvious. Sometimes it's so buried that you may even go, really?

Tracy Goodwin:

Because here's the thing, we can hear it. I believe we can hear it in other people because one of the studies is we all have a voice aversion.

Kate Northrup:

Oh.

Tracy Goodwin:

Right? There's

Kate Northrup:

people I started you can listening to a podcast today for some research. And I was like, I really wanted to hear the guest, but I actually had to stop listening because the interviewer was driving me insane. I've left yoga classes because I can't stand the teacher's voice. I actually have strong, pretty strong voice of urgency. It drives me up the wall.

Kate Northrup:

Literally. I can't get past it.

Tracy Goodwin:

Yeah. And that's a 90 percenter. That's somebody Yeah. That is I find with many of my more 8 figure type entrepreneurs, people that are visible, they're already doing a lot of podcasting, they're already doing a lot of things, They've already done a lot of work. It gets even crazier nuanced.

Tracy Goodwin:

And it is. It's nuanced work. It's like surgeon scappel work, not typical, well just speak louder, Kate. Right. You know, that's just not what I'm doing here.

Kate Northrup:

Mike's like, are you aware of how loud you're talking? I'm like, just excited. But, yeah. No. Probably not my problem is we're not speaking about it.

Kate Northrup:

No.

Tracy Goodwin:

Just be quieter, Kate. Okay. So I'm gonna I'm gonna tune into my listening ear. Okay. And you're just gonna talk to me.

Tracy Goodwin:

I mean, you can tell me about whatever you want. Okay. Try not to be try not Trying to do anything. Yeah. Try not to go, oh, she's analyzing, so I better be good.

Tracy Goodwin:

Okay. Great. Don't do anything like that. Maybe just tell me what can be anything. It can be your favorite thing to talk about.

Tracy Goodwin:

It can be your favorite part of your work. It can be, I would prefer it be more work. Work related? Mhmm.

Kate Northrup:

Okay.

Tracy Goodwin:

Because that's typically when more comes out. Or, well, the fastest way to unravel a voice is sell me something.

Kate Northrup:

Yeah.

Tracy Goodwin:

So something Okay, great. In that

Kate Northrup:

tell you about what I do. Yeah, yeah. Okay, great. So we have a neuroscience backed approach to helping people heal their relationship with money. And particularly, it occurred to me before the holidays that making good money does not make you good with money.

Kate Northrup:

And while my methodology can really help anyone with their money, the truth is that the people I feel the most called to serve are folks who have moved beyond survival. They're really in more of an affluence scenario, yet they still, because of their disordered money behavior, because of their dysregulation in their nervous system, because of core wounding that's acting out in their unconscious, they're overspending, they're feeling anxious for spending any kind of money, they are having a lack of financial systems, they're caught on a treadmill of, well, I can just always make more money, and the solution to all my problems is gonna be to make more money, and yet they've not built the receptor sites inside their body, inside their unconscious, their psyche, their emotional landscape to actually ever feel safe, secure, and free. And they keep just pouring more money in to a disordered system, both a logistical disordered system and a unconscious nervous system disordered system, hoping that someday it will finally feel enough. And unless you heal the systems internally and externally, it will never feel like it's enough because that's an inside job.

Tracy Goodwin:

Okay. Looked like I was Thanks

Kate Northrup:

for letting me practice that. That's good. Thank you. Yeah. That was helpful.

Kate Northrup:

Sure. No problem. This is fascinating. I'm just having the best time. I am too.

Kate Northrup:

This is so cool.

Tracy Goodwin:

It's really really fun.

Kate Northrup:

Thanks for being here.

Tracy Goodwin:

So here's my first disclaimer to everybody.

Kate Northrup:

Great.

Tracy Goodwin:

I learned a long time ago, so I could've out people pleased anybody on earth. Okay? And in the early years of my career, I would do things like, Kate, you're really good. I just I don't I don't really know. I mean, I don't really have anything.

Tracy Goodwin:

You're fantastic. And then I would walk away and go, Why couldn't I say to her? Because I couldn't take the risk of you being mad. And then one day, I realized I am not serving these people well. And I have to be able to say what I hear.

Tracy Goodwin:

And so I always give this disclaimer, I don't want you to think of any of this as bad, because it's not. I don't even hear it as bad. Out in the world, the screeching, Okay, that's You know, that that is different. But this, when I lean in and hear a voice, I'm literally comparing what I hear as the real voice to the things that are microscopically Yeah. Getting the

Kate Northrup:

Yeah.

Tracy Goodwin:

So, is it bad? Well, it's

Kate Northrup:

bad if it's costing you money. Let's fix that.

Tracy Goodwin:

Scoop up that 30%. But it's not like, well, hope you don't talk to anybody today because this is bad. Not like that at all. And I also don't I say I'm analyzing, but I'm literally just firing off what comes in this psychic. I mean, this is amazing.

Tracy Goodwin:

It really kind of is.

Kate Northrup:

Excited for you to experiment with teaching other people and see where that I'm so excited for you with your business. Okay.

Tracy Goodwin:

Yeah. Yeah. Anyway. Yeah. Yeah.

Tracy Goodwin:

Okay. I'm not gonna go with my first sound. I'm gonna ask you a couple of questions. Are you you're a no nonsense outcome driven problem solver.

Kate Northrup:

I guess so.

Tracy Goodwin:

Yeah. Would you be no nonsense to the point of no time for idiocracy? Like, let's go. We've got the solution. Let's go.

Tracy Goodwin:

Yes. Okay. Alright. I heard

Kate Northrup:

that. And Yeah. Like like screwing around drives me crazy.

Tracy Goodwin:

Yeah. Yeah. I can hear that.

Kate Northrup:

Yeah.

Tracy Goodwin:

Yeah. I can hear that. Okay. Alright.

Kate Northrup:

But I like to have fun.

Tracy Goodwin:

Yes. And I'm gonna talk about that. So is it bad that you're no nonsense outcome driven? No, not at all. But that sound So we're not gonna remove traits.

Tracy Goodwin:

But there is a sound, and I will tell you, was listening a little bit, paying attention this week, not analyzing, but just Prepping. Yeah. I'm concerned, and I hear this in many of my A type personality women. There's a sound that potentially could be processed as they are not good enough to work with you. It's not anything you're thinking.

Tracy Goodwin:

They're going, well maybe someday I'll be good enough to That work makes sense. And a lot of times when I say that, people will go, oh my gosh, that's what people say to me.

Kate Northrup:

I don't know that anyone says that specifically to us, but I would imagine that might come up inside them.

Tracy Goodwin:

Were you ever a perfectionist?

Kate Northrup:

No, but I did grow up in a very high achievement oriented household with an extraordinarily high standard that I found my way to get around while still being a straight A student. But I wouldn't consider myself a perfectionist, But high achieving oriented. So yeah.

Tracy Goodwin:

So it might surprise you, or it might not, what the first sound I I mean within two words. The first thing I wrote was, did you ever think you were not good enough? Yes. That's the first sound I heard. And that really crushed me.

Tracy Goodwin:

Because I hear you. Second thing I wrote, I think you're concerned they're not gonna believe you. And then I wrote, you really want us to get it because you care so deeply. And there's almost a frustration in you that we may not get it. And you're taking that on, just like you took on the greats.

Tracy Goodwin:

And those were the first sounds that I heard, this efforting to be enough. And I just wanted to go, you are so much. You are so adorable. And you see how that's the nuance. And you've done the work.

Tracy Goodwin:

But now we've got to move that out because I think your vocal superpower is fun.

Kate Northrup:

Wow.

Tracy Goodwin:

Which I made up vocal superpowers and I didn't even give myself fun. I've got a darker one. What's yours? Intensity.

Kate Northrup:

Yeah. That makes sense.

Tracy Goodwin:

I'm very intense. Like, people are scared sometimes. So, it's very interesting to hear you talk about dialogue, talk about the work, and then we have these moments. And going together. And that's that remnant, and I hear it as remnants.

Tracy Goodwin:

This tiny bit is this remnant of this and I'm gonna use the word militaristic. Doesn't mean you were in a militaristic household.

Kate Northrup:

Academically speaking. Kind of. Yep. Yeah. Yeah.

Kate Northrup:

No. I mean, it's I know exactly, like, the source of this. Yeah. Yeah. Yeah.

Kate Northrup:

Which I'm happy to share if it's relevant or we maybe we don't need to. Yeah. Tell me if it's helpful for the work.

Tracy Goodwin:

Yeah. Absolutely. I mean

Kate Northrup:

Yeah. No. I mean, it's you know, my dad, God love him, he is so smart. Both of my parents are so smart. And academic, super high achievers, Ivy League doctors.

Kate Northrup:

My dad, third generation Harvard English major. Wow. And I would bring him my work, and he would red pen it like I was a PhD candidate. And I was 12. And it was like, whew.

Kate Northrup:

Or if I got an A minus or a B plus, it was like what happened here? So yeah, there is that proving. And then interestingly, in my parents' marriage too, there was a degree to which my dad never actually believed in the validity of my mom's work, and I really see the way in which my work is part of my maternal lineage, And so there's this feeling of like, this is real. There's data. Let me prove this.

Tracy Goodwin:

Yeah. Yeah. And that's what's playing out in these first sounds. And that's the needing to prove mask, but I don't know that you were ever a peacekeeper. Do you ever feel like you had I don't hear significant people pleaser peacekeeper in your voice, but sometimes I'm a chameleon.

Tracy Goodwin:

Oh, okay.

Kate Northrup:

So I'm really good at making whoever I'm with think I agree with them. To a degree to keep the peace.

Tracy Goodwin:

Yeah. Okay. So, know I'd take

Kate Northrup:

that right away from you. I would just rip that right away from But

Tracy Goodwin:

the needing to prove, I hear a little bit of needing to prove, not like the guy that I gave the example on, but it's a different kind of needing to prove. There is a needing to prove in people pleasing that is a needing to prove I'm enough, which is different than needing to prove I'm right and you're wrong. You don't have that one. But there's a little bit of a honestly, it's really manifesting in my ears is you're working too hard.

Kate Northrup:

Also, there's a banging.

Tracy Goodwin:

Yeah. And and you know what you know what I would say about that banging? Oh, your subconscious. Go to the list. Well, Tracy's got a list.

Tracy Goodwin:

Let's tear the building down. Bring in the jackhammers. I kid you not, Kate. I've had literally people, they see my face on the Zoom and they cough for an hour. Or their internet goes out every time.

Tracy Goodwin:

Or I mean it's Right. Because the subconscious, this is our identity. Yeah. Voice and the sounds of our voice. I am gonna know who you are if you reveal it to me.

Tracy Goodwin:

And that is one of the main wounds is judgment. Another one is rejection. So that subconscious will go, hold on a minute. Where did that professional mask go? Can't find it.

Tracy Goodwin:

We'll bring in the jackhammers.

Kate Northrup:

They're very vulnerable. This is so beautiful.

Tracy Goodwin:

It's the freedom. It's the freedom. Higher range. You go into a higher range when you're having fun, which I think is interesting. If I really were to dive deep into that, you may just go, Okay, no way.

Tracy Goodwin:

There's something that makes me feel like you're not allowed to do that.

Kate Northrup:

Not allowed to have fun. That's interesting.

Tracy Goodwin:

There's something. I might want to dig a little deeper into that sound, but there's a pattern there. When you're fun, you're always fun, but when you're joking around, you go into a higher range, which I would want to play with that because I don't know that that's your real voice. I think your voice is a medium register, and it has range on both sides. I'll just throw that out there, and we can come back to it if you There's a cadence that is happening, and it's coming from these top things.

Tracy Goodwin:

This I've got to make them understand when you teach us things or when you talk about things that becomes way more contained than who you really are. You're vibrant and fun. There's more dimension in that seventh layer. So you'll get on this note of I've got to make them understand. I've got to be serious.

Tracy Goodwin:

I've got to be focused. I'm with the dad with the research paper, and here he comes with his red pen, so I've got to That's still playing out. So that means you're missing moments to show us who you really are, but you do that in the fun pieces. So, it's like your subconscious is allowing you to do it, but not allowing you to do it where the wounds are. And so I want more of Kate's funny, and then she's not, and then she's serious, and then she's sad, and then she's and that's what I see everybody miss.

Tracy Goodwin:

We've got all these moments, these different feelings, and we don't play them because that could be too much for people. But they're there, and I want them to come out. And that's that permission slip to just go, You know what? I'm a big deal, and I really know what I'm talking about, and I don't even have to prove it to you, because I'm on the mission. And the mission is greater than anything.

Tracy Goodwin:

And then when the mission becomes greater than anything, that can help us override we're not even consciously thinking it, and we want to have a conscious piece and a muscle memory piece. We need to change the habit. But that mission of I know you believe what you're doing is right and good, and that has to become more powerful than whatever the other is seeking. And when that happens I think that we have to deal with judgment on a very, very deep level, and rejection and abandonment and sense of belonging. And are there any remnants left?

Tracy Goodwin:

Because there are remnants with everybody. Well, that may be too much for people. I'm going to say, Let's get you to the point where it's like, They're going to love this. They're going to love all these shades because they love and adore me. And that's enough because it's more than enough.

Tracy Goodwin:

I don't know if that's resonating. Totally. Okay. You are a very passionate person. Yes?

Tracy Goodwin:

Yes. I need way more of

Kate Northrup:

it. Okay.

Tracy Goodwin:

Yeah. Way more. You give me glimmers of it and I love it. When you tap into that passion, it's infectious, and it draws us to you. Where when it's more educate I don't want to What's the word I want?

Tracy Goodwin:

Not educated. Formal. Totally. Rigid. Something like that.

Tracy Goodwin:

Academic. The difference is I'm handing you a metal box to hold, or I'm handing you a round ball. When you get passionate, I just get like this. And that makes me feel safe. Yeah.

Tracy Goodwin:

Because it makes me feel like you believe in me. I process that sound as she believes I can do it. She believes in me. My gosh. This woman could be my greatest champion.

Kate Northrup:

Yeah.

Tracy Goodwin:

Let me see what program she offers. Let me see how to work with her. Where the other sound can be processed as, wow, she's really good and smart. I don't know. Yeah.

Tracy Goodwin:

And that's not what

Kate Northrup:

we want because it's not the truth. Totally.

Tracy Goodwin:

It's not the truth. You're the ball. Yeah. The sound is misrepresenting you. Interesting.

Tracy Goodwin:

Uh-huh. It's about sound Are the sounds misrepresenting, repelling, or drawing people close? Right. And that's the manifestation part. Let me see what else I wrote out.

Tracy Goodwin:

I already covered those. I don't think you consciously struggle with all eyes on you, or like you're taking up too much time.

Kate Northrup:

Yep. Sometimes I think I'm taking up too much time, particularly if I'm on someone else's podcast, is hilarious as I'm saying this out loud. I'm like, they've invited me on their podcast, but I feel like sometimes I talk too much while I'm in a conversational setting. And I'm aware of not wanting to take up all the space.

Tracy Goodwin:

Yeah, okay. I picked that up. And so I picked it up as you're trying to get somewhere. Like, let me hurry up, because I'm Probably the underbelly of that is reading the room, and making a decision. I'm taking up too much time.

Tracy Goodwin:

And so, that really becomes this trust element that we plug in that I just trust I'm not. I just trust I'm saying what I need to say to Kate and her audience, and I'm trusting you instantly to trust me. And that's a quantum leap thing. We've been, again, indoctrinated. You've to get them to trust you.

Tracy Goodwin:

I walked in the door today like you did. We've got to start doing just walk in the door. Like you said, logically, they invited you. Totally. And so, it's like if you were on my show, you're gonna go, I'm

Kate Northrup:

just gonna trust that when Tracy's ready for me to stop talking, she's gonna direct me somewhere else. Boom.

Tracy Goodwin:

And off you go. And that releases the limit that creates the sound that gets contained that isn't the real voice. Because now I'm being what I think you want me to be. And I think you don't want me to take up a ton of time, so I'm not gonna take up a ton of time. And then we're one eyeing the whole thing, like, How am I doing?

Tracy Goodwin:

How's it going? Is it good? And then we can't really reveal who we really are in the depths of our soul, and that's what people are seeking now more than ever because of AI. Totally. I gotta know you're real.

Tracy Goodwin:

Yes. Okay. I think that's it. Oh, here was my last note. Because of the trying to get somewhere, there is opportunity for you to take more control of the conversation.

Tracy Goodwin:

Be right here taking me on the journey. The sounds are in your voice. I hear them, And then that just blocks the whole thing. It's like, I gotta hurry because I don't It doesn't mean you were doing it in that moment at all. It's like I'm literally sifting through these layers of sound.

Tracy Goodwin:

And so, that would be a perfect example. Right now you're not doing it, but, oh, I go on John's show, and then there it is. So, we have to eradicate it completely, and you start working from a different rock. I call it, we stand on the wrong rock. And we stand on the rock of everything we don't know, and everything we don't have, and everything we think they're thinking.

Tracy Goodwin:

And we really have to internalize from a voice perspective that this is the rock I'm standing on. Of course, they're gonna trust me. Of course, they're gonna love this. Of course, I can show up, and they're gonna be blown away with who I really am. And it's the work because we've spent a lifetime with the world saying, We'll be anybody but you.

Tracy Goodwin:

So it's not like, Oh, okay. I got it. We can't just snap our fingers. But this to me is the gift.

Kate Northrup:

So powerful.

Tracy Goodwin:

Because there's so much beauty in you. I mean, we're just drawn to you. I want everybody to be drawn to you.

Kate Northrup:

What do you notice when people so first of all, I'll say, like, thank you. That was so amazing and insightful and accurate. So wow. Number one. Thank you for doing that.

Kate Northrup:

And I know, you know, I know it's like a it's a risk. Right? Especially with cameras and, you know, I just of course, this is like classic me, but I'm like, hey. So no prep. Do you wanna just, you know, do it like do a live do a live, voice reading, I don't know exactly what you say.

Kate Northrup:

But I am curious, what have obviously, you work with, you said actors win awards. I'm sure entrepreneurs grow their businesses. I'm sure C suite executives are able to lead more effectively, all of those things. But I'm wondering, what are some examples or one example of someone who made a shift that was unexpected because people come to you in the realm of career. But I would imagine once we get these grains of sand out of our voices because we're talking all the time, right, so this is a powerful way to repattern.

Kate Northrup:

What are some other things that people see that are surprising that change or heal or transform?

Tracy Goodwin:

Yeah. I'll answer that, but I wanna say thank you for letting me do that because it's the epitome of showing who we are. And that's why I like to tee it up saying, I gotta say what I hear, or I'm not serving you well. And none of it's bad. It's like this is the next level.

Tracy Goodwin:

And to do this in front of an audience, what a permission slip you just gave your viewers.

Kate Northrup:

I'm excited to get this. I mean, you'll be hearing from me. I'm excited to work on it. Especially because we have I don't know when this episode will be released, but we have our biggest free workshop of the year coming up in April. So I'd really love to work on this beforehand.

Tracy Goodwin:

Yeah, yeah, definitely. I think probably one of the most consistent things I hear from people is, I came to you to work on my business, but you saved my relationship with my daughter. I came to work with you in my business, and the forty two year relationship with my mother that was impossible has now shifted. I can now be in the room with my sister. My husband and I fill in the blanks.

Tracy Goodwin:

So that happens all the time. I think one of the other big courageous things that I hear from people is, I'm no longer afraid. I just went in there and told them, Tracy. I just went in there. I just showed up and did it.

Tracy Goodwin:

I just said what I needed to say, and I wasn't where I just did what you said to do, and it was fine. Everything was fine. Whether it was asking for more money, or showing up on video, or making an offer, or asking for a divorce. I mean, whatever. There is ease now.

Tracy Goodwin:

And that's really why I do the work,

Kate Northrup:

Kate. It's huge. It's everything.

Tracy Goodwin:

It's the everything. I was on eggshells for decades of my life. And if I can save one person from living their life that way

Kate Northrup:

Because think about how much bandwidth that takes up. Exhausting. It's like all of our power. All of it.

Tracy Goodwin:

All of it. Even just navigating, I don't know if Kate's going to like me if I say what I'm really going to say, so how can I alter it? I'm not even engaged with you anymore. And this is what we do. We're like, Oh, so and so is scary, or That guy's going to be mad, or They're going to say no.

Tracy Goodwin:

So we're in our mind. And all of that comes from believing we can control the outcome. Well, let that go, because you're missing the opportunity to control the conversation. Totally.

Kate Northrup:

The biggest magic in human interaction is telling the truth. And we do that not only with our words, but with how we're saying it, and obviously you know this data that 90% of every communicative interaction is nonverbal. Now, meaning not the words we say, but a huge percentage of that is the tone, which is what essentially Yeah, in a big That's like a vast over simplification, but that was the big takeaway for Mike. When he heard you speak at James' Mastermind, he was like, Oh, I finally understood what you're talking about when you say it's my tone. And this has been an ongoing conversation for us for fourteen years, where I'll be like, It's not what you're saying, it's your tone of voice.

Kate Northrup:

And he has just been like, I don't know what you're talking about. And so hearing you speak cleared that up for You're him, so thank welcome.

Tracy Goodwin:

Huge for

Kate Northrup:

our marriage. I'm like, why are you mad? I'm not mad. I'm just saying, you know, let's go to dinner. And I'm like, no, but it's your tone of voice.

Kate Northrup:

And now he's really seeing how that is actually the communication. Yeah, it's not those, right. So we take so much time practicing a keynote or what's word? Memorizing the script or whatever. And I don't do I know I know people, and it's fine because everyone's different, but like people who read a script for their podcast or will memorize a keynote verbatim.

Kate Northrup:

And what you're saying is the words don't really matter that much.

Tracy Goodwin:

Well, don't do that if they work with me. Right. That's

Kate Northrup:

not how we work. We're not

Tracy Goodwin:

doing that. Because all of that puts you up in your head. And when you are in your head, your voice falls flat. The voice is the orchestra of the heart. And if I'm going to really show you who I am, I've got to be grounded in my body.

Tracy Goodwin:

If I'm trying to remember how I did it on Thursday, because I did it really good on Thursday, I don't stand a chance. I'm not even there. This

Kate Northrup:

has just been so powerful, Tracy. Thank you so much. Thank you. So if people want to work on this with you, where can they come find you? Do you have online programs?

Kate Northrup:

Where can people do this?

Tracy Goodwin:

Everywhere I'm Captivate the Room.

Kate Northrup:

Okay,

Tracy Goodwin:

great. On all the socials, I'm Captivate the Room. Tracy Goodwin is who I am on LinkedIn, if there's people on LinkedIn. Perfect. But I'm pretty much Captivate the Room Everywhere, Captivate the Room podcast.

Tracy Goodwin:

That's the best place to find me. Captivatetheroom.com, everything. I do online programs. I do very small groups because I have not figured out the way everybody wants this ear. And so, I don't do these massive Not yet.

Tracy Goodwin:

I don't know how things will look in the future. That's part experiment of bringing teachers in. But I do small groups, and I do solo coaching, and then I do launch reviews for people that are launching, where I really like I told you about the woman on the front end. That's something new I'm doing, and I love doing that. That's amazing.

Tracy Goodwin:

Yeah.

Kate Northrup:

So cool. Okay. So captivate the room, all the places. Thank you for the work that you do. This is so unbelievable.

Kate Northrup:

I've also never heard of anything like it. I mean, you are a total original.

Tracy Goodwin:

Total. So cool. Which is cool. Yeah. Which I'm grateful for every day.

Kate Northrup:

Yeah. Thanks for being here. Thank you. Thanks for listening to this episode of Plenty. If you enjoyed it, make sure you subscribe, leave a rating, leave a review.

Kate Northrup:

That's one of the best ways that you can ensure to spread the abundance of plenty with others. You can even text it to a friend and tell them to listen in. And if you want even more support to expand your abundance, head over to katenorthrop.com/breakthroughs where you can grab my free money breakthrough guide that details the biggest money breakthroughs from some of the top earning women I know, plus a mini lesson accompanying it with my own biggest money breakthroughs and a nervous system healing tool for you to expand your abundance. Again, that's over at katenorthwick.com/breakthroughs. See you next time.