Welcome to The Outdoor Trend Report

Show Notes

The Outdoor Trend Report: Episode 1 The Outdoor Trend Report is the deep-dive sister show to The Daily Trend Report, focused entirely on outdoor lifestyle. Brand owners, marketing leads, product managers, and agency teams get the read on what's actually moving in the category, who's buying it, and what to ship before Friday. giovanni gallucci hosts with cohost Rachel Donovan, who brings the rig and trail side of the category. Episodes drop every Thursday morning, Central time. Each episode runs twelve to fifteen minutes with three big stories and three quick takeaways per story. No corporate voice, no filler. ## Already following The Daily Trend Report? The Daily Trend Report is the daily generalist briefing across categories. This show is the deep dive in one lane. - Apple Podcasts: https://podcasts.apple.com/us/podcast/the-daily-trend-report/id1896763846 - Spotify: https://open.spotify.com/show/033jcZwbZNGKpeUTRJvt1J ## Subscribe Subscribe now so the first full deep dive lands in your feed next Thursday. . . . | ai-assisted content

What is The Outdoor Brands Weekly Trends Report?

The Outdoor Trend Report. Weekly Thursday deep-dive on outdoor lifestyle brands, overlanding, gear independents, public lands, and the operator playbook for the next quarter. Hosted by giovanni gallucci with Alexis Parker (default) or Rachel Donovan, rotating. Three operator stories per episode, under ten minutes.

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giovanni gallucci: Good morning. This is giovanni gallucci, here with Rachel Donovan, welcoming you to The Outdoor Trend Report.
Rachel Donovan: Hey giovanni, glad to be here. Coffee's hot, truck's loaded, this is the right way to start a Thursday.
giovanni gallucci: It is. Quick word on what the show is, then we'll get out of the way and let the first real episode do the talking.
Rachel Donovan: Go for it.
giovanni gallucci: The Outdoor Trend Report is for working operators in the outdoor lifestyle space. Brand owners, marketing leads, product managers, agency teams on the brand side. The promise is operator-level depth. What's actually moving in the category this week, what your buyer is doing, and three things you can ship before Friday that compound over the rest of the season.
Rachel Donovan: What I'll bring to it is the rig side and the trail side. I grew up around trucks and tools. I think about overland builds, dealer service drives, hard goods, and the gear that gets used hard. If your product touches a truck bed or a trailhead, I'm going to have an opinion.
giovanni gallucci: Format. Every Thursday morning, Central time. Three big stories per episode. Three quick takeaways per story. Twelve to fifteen minutes start to finish. No corporate voice, no filler.
Rachel Donovan: If you already listen to The Daily Trend Report, that's your daily generalist briefing across categories. This show is the deep dive in one lane. Outdoor, all the way down.
giovanni gallucci: Subscribe now so the first deep dive lands in your feed next Thursday. We're going hard on the Universal Collection from The North Face, the midsize truck shift out of Overland Expo West, and what the new park gate experience means for your summer creative.
Rachel Donovan: See you Thursday.
giovanni gallucci: AI-assisted: this podcast was produced using technology from Anthropic's Claude Cowork and ElevenLabs.io.