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Raw conversations with the 3 Aussie best mates behind Freedom Club.
I'm gonna throw it in the mix. I'm gonna stir a bit of controversy. I think the nut slash banana allergy is a I think it's worth testing. Look. I'm not I'm gonna not gonna lie.
Austin:When was the last time we really tested if it was gonna kill you or not? Because you are a strong guy.
Will:I don't know.
Austin:But but but I'm loving it.
Josh:Yeah. I don't know if I
Austin:can do them at McDonald's? I don't think so.
Josh:They are not. Welcome.
Austin:Welcome. Welcome. Welcome. Will, hit us with the intro. Welcome to episode four of Freedom Fridays.
Austin:Four. This is I am the primary host. I have my cohost, Austin and Josh. I my name is Will. I have two assistants with me on
Will:set today. So, guys, how are you feeling?
Josh:Feeling very good. Lovely and job. Very good.
Austin:That's enough out of you.
Will:So I'll tell you about my morning.
Austin:Good to have you back, everyone. Good to be back for another episode.
Josh:It's Dwight, the assistant the assistant manager.
Austin:No. Assistant to the regional manager. That's what I feel like sometimes in this setup. Whoever's in that chair has the power.
Josh:Absolute dominant. Yeah. Yeah.
Austin:Look Yeah. At him. Look at him. Over there, he's like,
Josh:lock daddy chair. Yeah. It is.
Austin:It is. Good to be back. Episode four, season two. This season is flying by real quick. Hopefully, everyone listening in has been enjoying it.
Austin:We've got Will, we've got Josh, and we've got Austin. We are the three cofounders of Freedom Club, the highest rated ecom education platform in Australia, soon to be the world. Mhmm. And go just hop on this show on Freedom Fridays to talk about ecom, about life, about travel, funny stories, embarrassing moments for you to just get to know us a little bit better beyond our annoying ads that you probably see on social media.
Josh:We're real guys. We're real guys. I swear.
Austin:I swear. Well, what I'm gonna say is what is an irrational hate that you can't explain why you have it?
Will:Hate. Strong word, man.
Austin:Really Embarrassment hate.
Will:I was in embarrassment last week.
Austin:An irrational hate. Or irrational fear. Let's do that as well if you don't like the word hate. Something irrational. You're like, oh, I just thought I don't like it.
Will:Okay. Okay. Okay. So something okay.
Austin:I can hit it straight away. I was on a trip recently and was doing, like, water activities. And I was getting pulled behind the boat on a thing called the subwing. So have you ever been on a subwing? I feel like you would have.
Josh:Very niche hate.
Austin:No. No. No. No. I don't hate the subwing.
Austin:Let me cook. So I'm holding onto the subwing and Will, have you seen one before? It's like it twists. It's got these two flaps essentially that are connected with a pivot. Yeah.
Austin:And so you can, like, steer it. And so you get towed behind the boat. Boat's pulling you along.
Will:And you're just steering while the the force of the boat's pulling you?
Austin:Exactly. Yeah. So I'm just coasting along, and then there's like, okay. Time to drop. And you go under the water.
Austin:You hold your breath, You dip it, and it takes you under the water behind as the boat's pulling you. Dude, that's really cool. Wasn't on a reef, though. It was, like, open water. And this is the first time in my life where I felt it where I'm looking around and it's all just blue.
Austin:And it's not like, oh, nice reef blue, you know, where it's light and it's sunny. It's like a bit darker. And I'm like, there is nothing here. And then for some reason in my mind, I zoomed out, like zoomed out, and thought of myself just sitting in the ocean. Just me as a little thing and not knowing what's under there.
Austin:So I guess that's an irrational fear because I'm being pulled by well, it also didn't add to it that my girlfriend said before. What do you do when you're trying to attract the big fish? You, like, put meat in and you tow it slowly Yeah. Yeah. So that they see it and think it's a fish.
Josh:Yeah. So I was the bait. Wow. She's gonna mention I was the bait. She's gonna mention
Austin:the reaction. Oh, yeah. She's a she's a fan favorite. K. But, yeah, that was my irrational fear because, look, nothing's probably gonna happen.
Josh:That's pretty terrifying.
Austin:Yeah, I just saw blue. Just saw
Will:blue. Yeah.
Austin:And it was eerie down there. A drop, and I just look up. And it felt like Finding Nemo when they look up and they see the prop of the boat. And it's just there and I'm like,
Josh:Yeah.
Austin:And then straight up and a
Josh:wee. That
Will:is scary. Just quickly, it reminds me of when you snorkeling and as soon as the reef ends and it's like just a drop off and goes dark. Like, yeah, it's pretty terrifying.
Josh:Mhmm. Irrational hate or fear. Do you have one? Struggling. I don't hate a lot of things.
Will:Irrational means like okay. But see, that's rational.
Austin:Is it, though? Because the chances are you'd be safe. Chances are nothing's probably gonna eat you, and chances are in that part of the water, there's no, like, terrifying great whites.
Will:Okay. I see what you're saying. Yeah. Okay.
Austin:No. They're just reef sharks. Reef sharks are nicer. Irrational. God.
Austin:I'm never irrational. Bananas.
Will:Fear. Rational fear. Like, I've got fears, but I feel like they're pretty rational. Like, I'm
Austin:a Have you lost with a fear? What are you afraid of, Will?
Will:I mean, nuts are the nuts aren't the most comforting idea. Like, when I'm eating food at a restaurant and if I
Josh:think there's nuts in it It's rational.
Will:Yeah. That's die. Yeah.
Josh:Mhmm. Like, I have a fear of spiders. Hate that's a hate and a fear. Eating the little things.
Austin:Dobble jerk.
Will:But, see, that could
Josh:That's rational, I think.
Austin:Well, for the most part, then I know we come from Australia, so typically animals are not necessarily the nicest ones there. Like, we get the worst version of them. The sharks that actually will eat you, the spiders that will actually kill you. Like, it's not just maybe the daddy longlegs
Josh:is chill. Like, would you say a hate for mosquitoes is rational? A
Austin:hate for flies during summer is probably a bit oh, that's rational, actually. You swat them away, they just keep going in your face, you're
Will:like, get out of here.
Josh:Yeah.
Austin:Don't you get that? You stopped boxing the flies. They're so funny. They're flying in the pizza shapes, you're like, get out of the pizza shapes. And then they're on the
Josh:Oh, okay. I have a a bit of a hate for when when people have to I I guess this this is probably irrational, but happened to me this morning. When people are just so adamant to follow, like, a protocol like, I wanted to go out to the pool area and it was thirty minutes before nine and there was no lifeguard. Like, the lifeguard's gonna save me anyway. And I was like, I'm not swimming.
Josh:I just wanna go out there so I can get some fresh air. They wouldn't open the door. And I was like, come on, bro. I'm at like, they said, you have to speak to management. I spoke to management.
Austin:You you bet your sweet ass.
Josh:And I said, management, I just wanna go out there. It's thirty minutes earlier. And then he goes, no. Sorry. You gotta call +1 800 And I was like, you're joking me.
Josh:You want me to call the developer and ask him and go I'm like, I am a human, bro. Like, I just wanna go outside. I'm not gonna swim and don't end the lifeguard. Wouldn't let me out. Yeah.
Will:It's a good one. Stuff like that frustrates me as well, actually, bro.
Josh:Come on, bro. Like,
Austin:it's also in Dubai, though. They have rules. And they go to And they're
Josh:like, one
Austin:of the places they would not even if it's really rule, maybe.
Josh:Because it's they're kinda just doing their job, but it just frustrates me. One because I don't like to be governed. I don't like rules. Mhmm. And so I think that's why I like Bali so much.
Will:Yeah. Okay.
Josh:But, yeah, some people are just so afraid to do anything other than the rule book.
Will:Guys, I can't you know what? Can you help me here? Can you guys think of something, like, an something irrational that I do or a fear or something I don't maybe something I don't like? Because similar to you, Josh, I do get a little bit frustrated when, like, something's so obvious, but someone's so stuck on sticking to the the rule. I'm like, just think for yourself, bro.
Josh:You know?
Will:Yeah. Yeah. But get that people, you know, have a job, don't wanna lose their job, and stuff like that. But is there anything you guys can think of in regards to me? Because I'm blank right now.
Josh:Irrational fear of yours? No. Will has zero fears. Will's afraid of nothing.
Austin:He is fearless. Fear is fear Will.
Will:There's gotta be something that I do that's like there's gotta be something I do that's like a rat or or something that frustrates me maybe.
Austin:I'm gonna throw it in the mix. I'm gonna stir a bit of controversy. I think the nut slash banana allergy is a I think it's worth testing. Look. I'm not I'm gonna not gonna lie.
Austin:When was the last time we really tested if it was gonna kill you or not? Because you are a strong guy. Alright? And I refuse to believe that a little nut is gonna destroy you. I feel like you've advanced past that.
Austin:You've developed strongerness in you. And that
Will:I love how you see me, bro. I'm like, am I wearing, like, a cape right now? Wow. So he's calling it an irrational fear. Okay.
Will:You know what, though? There is some okay. There is an element of being irrational with it because I think that being being, like, fearful to eat food in general is pretty irrational. Right? If I know there's no nuts, then I shouldn't think that a reaction's even possible.
Will:You know? So maybe I overthink that, well, like maybe to me it's always a possibility that there's gonna
Austin:be nuts, but if I if
Will:I was rational, I've eaten tens of thousands of meals, probably haven't had a nut reaction in that long. So for me to assume that the next meal is gonna be a nut reaction is actually pretty irrational. So, yeah, I can plus, nut's not good. That's not how I'm gonna die. A nut is not how I'm gonna die.
Will:Yeah.
Austin:And not when he has four Effie pens on hand at any moment.
Josh:Bam. Bam. Bam. He's ready.
Austin:Yeah. Locked in.
Will:Thanks for your help, man.
Austin:I got you, bro. I got you, bro. I just don't see that the way it's gonna go. You know? I see it being jumping out of a volcano into the mouth of a shark and then dynamite exploding.
Austin:It's just this action movie.
Josh:I think that most people's fears are kind of irrational, though, because they're just afraid of something that might, you know, something that could happen. I had an experience recently. A friend of mine was afraid that he might have a panic attack the next day, and it was almost giving him a panic attack. And it was like, well, bro, just, like, see what happens. Like, if you have it, deal with it
Will:on the spot. Well, Joshie, fear in general doesn't actually change anything. So fear in itself is irrational. Yeah. Like, yeah.
Will:I mean, you gotta be careful in some instances, but fear
Austin:is like, it's just in in your mind. Well, you talked about this in episode two maybe of this season where you said when something happens, something just happens, it isn't inherently, say, like, you know, making you sad, making you happy. It's your you have the decision. You could decide on how it makes you. And, of course, there are some things that make you naturally more sad versus happy, but there's almost a point of deciding.
Austin:Say that first product, if we go ecom because it's easier to relate it in here. First product fails. You have the decision to be like, oh, this is this is terrible. I suck at this. I need to throw in the towel.
Austin:This wasn't meant for me. Clearly, it doesn't work. Yeah. Or you could decide, and it's tougher really to decide the alternative and be like, you know, that that is tough. But it was meant to happen.
Austin:I was meant to face this failure. I'm meant to keep going, and this was just the first of many, and I'll keep going until I win. And so it's a decision you make. It's tough to have that level of awareness to even make that decision. Yeah.
Austin:Because most of us, we're in a very reactive things happen, and we're like, oh, I feel this way, and now I'm gonna act because of that. Mhmm. Biggest shift. Yeah. Yeah.
Austin:Even with fear, just even breaking it down or even the fear of starting again, launching your second product, trying online business, whatever it is. You feel like you wanna do it, but you have this fear that, oh, people are gonna pay me out or my family's not gonna believe in me or my friends are gonna say this.
Josh:So Will Smith talks about this, and the best things in life are always just on the other side of fear. And the closer you get to it, the scarier it gets. So it's always that just up into that moment you jump, the fear is gonna be at its highest. And it's the same thing with every and what you just talked about, that that decision making, being able to say, like, oh gosh. Like, this isn't for me, or, no, I'm gonna try again.
Josh:This happened for a reason. That is the key to success, and that is the shift in mindset which makes you an entrepreneur, I think.
Will:I agree. And you know another thing as well that that helps me is if you actually apply if you feel like fear, guess, is an emotion, if you apply logic to fear, it also really helps getting rid of it. Because sometimes fear, yeah, all logic goes out the window. And if you just actually break it down, what you're scared of, why you're scared of it, by being scared of it, does it change anything?
Austin:For just thinking about it sometimes, it can just leave your mind. Yeah. There you go. There you go. Facing fear.
Austin:Mhmm. Saying, you know what? It's okay. I can feel afraid, but that doesn't mean I have to change what I'm about to do because of that.
Josh:Actually genuine. And logic extinguishes fear.
Austin:Logic extinguishes fear. Yeah. Well, sometimes it's hard. It's easier said than done to be super logical all the time and just say, oh, you know what? Logically, this doesn't make sense, so I'm just gonna not be afraid.
Austin:Like, I guess it's hard to change that kind of programming. That's true. Robot. Robot. Robot.
Austin:Well, now we're gonna talk about comments. Okay? On the car ride here, we're actually looking at some pretty crazy ones.
Will:Oh, now I can look.
Austin:They were creative as well. Yeah. I can Do you remember any of the the creative ones?
Josh:Think of how I'm just looking on Instagram. But I'm trying to
Austin:think of how 323
Will:comments.
Josh:So we obviously always get the pyramid scheme, and we always get the Diddy. But props to you, whoever this guy was. He combined the two and called me a pyramid Diddy. God, he's creative. I just thought that was great.
Josh:The pyramid diddy. Pyramid diddy. Pyramid diddy. Nice try, Pyramid diddy. That's just great.
Austin:It's got a nice ring to it.
Josh:Yeah. We should we should bring that guy out for an episode.
Austin:I'm sure Freedom Fridays with someone. Oh my gosh. Imagine if
Josh:we brought out the nasty commenters.
Austin:Oh, I'm sure they'd have a bowl. It'd be fun.
Josh:And we just put them here and beat the shit out of them. I'm joking. I'm joking. But we'd like to talk to you. See, you know
Austin:No one's gonna say yes to it now. They just got scared. Well, what what have you found over there?
Will:I mean, nice try, Bolo. What's I'm I'm looking at my comments now. I have my phone, obviously. Bolo?
Josh:I don't know.
Austin:Bolo? Yeah. Okay. Well, someone said, but after thirty days, no hidden fees. Right, Austin?
Austin:Shut up.
Josh:Oh, shit. Oh, no. No.
Austin:Sorry, dude. Go ahead. Well, I was just reading his hate comments over there, and I've got most tame stuff ever. Well, mine, yeah, said that after thirty days, no hidden fees. Right?
Austin:So he's referring to the free challenge. Mhmm. And I think we kind of made a little bit of a mistake in labeling it as a free thirty day challenge because people think they only have access for thirty days. And that's not true. It's free lifetime.
Austin:So when you join the challenge, you've got access to the challenge material forfeit. So you messed me up. What are you touching this for?
Josh:Oh, I was just shaking with your chair.
Austin:You've got access for life. So it's not like it goes away after thirty days. You have to put in your credit card info and you have to pay after the thirty days. If it takes you forty, if it takes you sixty, it takes you 90, that's okay. It takes longer for some people and that's alright.
Austin:But you got free lifetime. So there's no subscription for this. It's free, and it's free forever.
Josh:The thirty days is just to give you a bit of a kick up the butt. So, like, hey, you can do this in thirty days. So, like, get a move on. Don't just don't join it and let it sit there for two weeks. Like, get it done.
Josh:So that urgency is something that you put on yourself, but there's no hidden phase at the end. Unless, of course, you want extra coaching at the end because you're getting success. We will charge for that.
Will:Guys, I did miss all that. I'm not being very present right now.
Austin:What do you got over there?
Will:I mean, there's a lot of Diddy. I got, yeah, arrogant Diddy.
Josh:I guess because the arrogant
Austin:different, doesn't it? Because you got it so many times on that other
Will:ad. Brutal. I've got tell me when you build a relationship with God, then I'll be impressed. Very personal.
Josh:You know, I had I actually had someone having a full
Austin:go at me about that. Did you see the real idea that
Josh:was like a day in the life?
Will:Yeah. But I didn't see
Austin:the comment. Someone was just going on and on about, like, you know, what a loser doesn't spend any time with God, you know, all
Josh:of this. And my sister was actually in there defending me. And she she referenced a scripture which said something about not to cast a judgment or something, and it must have stung them because they deleted all their comments, the whole third.
Will:Well, that's a good point, bro, because, like, just in the essence of this comment and those comments, you're not actually being godly by talking about someone else's faith. Yeah. You know? Like, that's not very Jesus like.
Austin:That's right.
Will:So, I mean, I've got in my bio on Instagram saved by Jesus. Okay? Mhmm. Anne Washington. No.
Will:But it oh, I just
Josh:said a name.
Austin:Anne got me posted. Are we not
Josh:allowed to do that? I'm not
Austin:allowed comment. She's commenting
Josh:on a public space.
Will:And also, Anne, I think that's actually really beautiful that, you know, you think that me building a relationship with God is important because I completely agree. So I actually appreciate your comment. I think that is the most important thing in life, is to have a relationship with Jesus Christ. I'm just saying, shout out. Okay?
Josh:Amen. We love you, Jesus. We do love you,
Austin:Jesus. And before we move on to the next section, I noticed that
Will:Bone's away.
Austin:Whenever good comments are left on some of my ads, maybe on some of your guys as well, like a student will hop in and say, it's like all these comments are people being negative. And if you look at any of their names and then check the platform, they've never joined it. So you can basically dismiss it or it's just them passing judgment. Yeah. Yeah.
Austin:But then you look at other ones and it's people who have joined, and they're saying like, I know all the comments are bad here, but I've done it and I really like it. And they say something positive. And then everybody gangs up on them and they start, like, hitting them in the replies to their comments saying, oh, so you're rich now? Oh, so, like, they've paid you to do this? Oh, so you're a bot?
Josh:And it's like, chill, please. Yeah. Chill
Austin:out. It's not that deep. It's not that deep. I think that's a phrase that keeps coming up in my head recently. When I read comments and when people are angry at me or frustrated in their comments, I'm thinking, brother, sister, it's not that deep.
Austin:Yeah.
Will:I see. Yeah.
Austin:It's not that it's not that serious to me. I'm just here making an ad because it's the easiest way or the best way we've found to share the message with people. If the best way was to go and hand out flyers on the corner of street, then I would be out there handing out flyers. But that unfortunately is just not the best way. And that's good because it's hot in Dubai.
Austin:But the best way is to run ads, and so people get frustrated with that. And I'd try and have empathy and understanding and not be judgmental of those things because it is what it is. And I think we've got thick skin now than compared to two years ago, even more so. For sure. Yeah.
Austin:But I find it's interesting that people then share their honest experience, and then they're, like, ridiculed.
Josh:Can I just ask, have either of you been so frustrated with something that you've seen on the Internet that you felt the need to comment on it? I don't think I ever No.
Austin:Not at not commenting. It's like, I just never think of anything. Like, I'm
Josh:not that involved with any. It's like, okay. This is just stuff on a feed.
Will:Yeah. Well, you're so you're you're probably a bit, like, more fulfilled with your life, bro. You've got less time to do like that. I mean, people first of all, I honestly think a lot of these people are just straight up joking, you know, just taking the piss.
Josh:It is a bit of a troll thing. Right?
Will:Yeah. But then there are people who are genuinely emotional about what they're saying to us and get emotionally involved. It's like, do you have surely you've got something else to focus your energy on. So, yeah, it's so you've just got better things to focus your energy on, bro. That's probably why I
Austin:wouldn't think about leaving a comment on, especially a negative comment. Maybe if it's something supporting, that's fine.
Will:But Yeah. Yeah.
Austin:Well, we're gonna wrap up this episode with Source. We did ecom Source last week. I want some different Source this week. Unless something ecom comes to mind, you know, something new strategy being I'll start us off.
Josh:Did do the lifestyle last week?
Austin:I'll go ecom, and you can do something different if you want. Whatever you feel comes to mind for this week. But the big one is that I used to try and, like, restrict the targeting whenever I was launching new campaigns. Now this is a bit tactical, but it'll make sense. Meta and Facebook and Instagram is an incredibly smart machine, and it has so many data points on everybody that uses the platforms.
Austin:And when I used to start ad campaigns, I would restrict it too much. I would say, I want you to test this, this, and this because I know that if you do it this way, chances are it will work better. Now what Meta has done and what they continue to do is get better at just giving you results if your ad and products are good. And so you need to give it more autonomy. Essentially, you need to trust Meta more.
Austin:It's a smart machine. It knows more than I know. It knows more than anyone else about who is gonna buy or likely buy these products. And so now my creative testing strategy and testing all these new ads is more so I want you to send it to people in this country. Here's the ads, and that's it.
Austin:No. I want you to target dog owners. No. I want you to target people that are in this age bracket or, you know, this gender. It's like, let Facebook decide.
Austin:Yeah. Because your ad is the targeting. Your ad is the thing that Facebook uses to determine who should see it. So Ecomsource for the week is don't do interest based targeting, don't do retargeting, and don't do complex setups in your ad account.
Josh:Mhmm. Keep it broad.
Austin:Keep it simple. Generally, use Advantage Plus campaigns where you set the budget at campaign level and test new creative in new ad sets and let Facebook decide where to spend the money instead of trying to push it to do what you want it to do. Mhmm.
Josh:I have something which is not necessarily what's taught in the program. However, it's something that can be utilized. But looking at products through the lens of is this something that good content can be made around? Does it have a bit of a story or a narrative to it? Because the way everything is moving now, it's like everyone's so used to just consuming content.
Josh:So the ads need to be almost as engaging as, say, a viral piece of content because regardless of what it is, it needs to have a good hook. Otherwise, people will just scroll past it. So I've been sort of looking at products recently because the business that I'm involved in is doing a lot of organic marketing. So I'm kinda looking at the products as like, well, could someone create a story around this product to make content for it and to post it organically? So it is definitely something that can be utilized on a customer first brand.
Josh:However, we obviously teach you to do meta ads, which is Facebook and Instagram. But if you can do Instagram organic content, it's something to consider for sure.
Austin:For sure. Interesting interesting strat. Yeah. Make ads as if they needed to be good organic content.
Josh:Absolutely. I think because everyone's seeing it. Everyone's so dialed in that almost like TikTok mind. You you have to grab their attention or else they're just gone. And you'll you'll start to see, like, the better hook you have, you'll notice it in the thumb stop straight away.
Josh:People were consuming the first three seconds of your ad. And just like we were talking about with your goal setting, you know, if your goal is just do the first five minutes of something, you continue watching it. So once you get someone in that initial three or four seconds, they'll probably just watch it for the sake of it because they, like, are curious to find out what is gonna happen or how it's gonna play out. Like, good or bad.
Austin:I like it. Wrap us up, Will. What's your source for the week?
Will:Yeah. Look. Not that deep. It's just something that I I came across the last few weeks is so advertising on Meta and TikTok can obviously, it's it's very different. And, well, I mean, normally what you should do is you can have specific Meta ads or specific meta creative and specific TikTok creative.
Will:And a lot of people think that meta creative doesn't work when it's just like copy paste into TikTok. And recently, I, yeah, I I created new creatives that was TikTok style and then also tested against copy and paste from Meta. And I actually was surprised when the copy paste from Meta into TikTok was actually working a lot better. I'm not saying that's source rule of thumb, but my my my source would be be open to breaking the mold because every business, every product is different, so don't be afraid to just try different things and and just see what happens. Testing, testing, testing.
Josh:That would
Will:be my little bit of source.
Josh:Test, test, test. Test, test it.
Austin:I like it. That's the way to wrap up. You've enjoyed it, everyone. Another episode, Freedom Friday
Will:Freedom the Books. The Club of Freedom?
Austin:The Club of Freedom. The Freedom Club.
Will:Austin, Josh, Will, and Austin and Josh. We'll see
Austin:you And thank you, everybody. Wrapping up. Freedom the Club. We'll see you later. Bye.