Boss Your Business Mindset - Visionary Women Building Legacies

Do you have a dream of becoming an entrepreneur? Are you tired of the mundane day-to-day 9-to-5 grind but unsure if taking the leap is worth it? 

Vanessa Cabrera's story may give you the extra push to take that next step.

Vanessa was working a good-paying job, but it didn't take long for her to realize that she was not finding fulfillment in it. Even though she planned on leaving her job, she was filled with fear of the unknown and unable to take the leap. But that all changed one day when she was laid off. And to make things even more difficult, she discovered she was pregnant, and the father of the baby bailed!

Instead of wallowing in despair, Vanessa decided to take this as an opportunity to take the leap and pursue her passion project — launching her own full-time business. She took the plunge, invested in a business coach, and worked hard to take her business from a side hustle to a full-time gig.

Since then, she has built a successful coaching empire that has allowed her to focus on what matters most — helping others take their dreams and turn them into reality.

In this episode, we take a look at Vanessa's journey, the process of taking the leap and becoming an entrepreneur, and how to find the right coach for you. Listen in to learn more about Vanessa's story and take the plunge with confidence. You don’t want to miss it! 


--------------
DISCLAIMER:
This podcast is sponsored by AskYvi.com. Some links are affiliate links which means if you buy something we'll receive a small commission.

--------------
📕 Show Notes 📕
Leadpages - https://www.leadpages.com/ 
Constant Contact - https://www.constantcontact.com/ 
Acuity - https://acuityscheduling.com/ 
Ecamm - https://askyvi.tips/ayEcamm

🌟 Meet Guest:
https://www.facebook.com/vcabrera21/
https://www.linkedin.com/in/vanessacabrera/
https://www.instagram.com/askvanessacabrera/

https://yoursocialmediamentor.lpages.co/the-implementer/ 

🌟Connect with Yvi
https://instagram.com/askyvi
https://twitter.com/askyvi
https://www.facebook.com/AskYvi/ 

🏆 Highlights 🏆
00:00 | Introduction
01:38 | Vanessa's story
04:51 | Taking the leap
08:21 | Changes over the years
13:09 | How do you choose a coach?
16:16 | Getting better as a coach
19:20 | How did running a business impact Vanessa's life?
26:32 | Tools and processes

--------------
powered by Streamyard: https://askyvi.tips/streamyard
and Transistor.fmhttps://askyvi.tips/transistorfm

--------------
Subscribe on YouTube: https://AskYvi.Tips/YouTube
Subscribe to Podcast: https://askyvi.tips/podcast
Apply to be a guest: https://askyvi.tips/BYBapplication
★ Support this podcast ★

What is Boss Your Business Mindset - Visionary Women Building Legacies?

Stop dreaming, start building!
It is time to stop watching everyone else build the business of their dreams and live the lifestyle you aspire!

Here at the Boss Your Business Mindset Podcast, host Yvonne Heimann, Visionary at AskYvi.com, Business Efficiency Consultant & NLP Master Practitioner, and all-around woman who wants to be all and do all - interviews thought leaders about how they have accomplished building a business that supports them and their dreams.

Gain a look behind the scene and learn the strategies, systems, processes, and mindsets shifts that allowed these entrepreneurs, business owners, and CEOs to build their own support system. Leave behind the overwhelming feeling of a chaotic business and find the clarity needed to build a strong, scalable foundation - knowing exactly what to do and where to take things.

Stop dreaming, and start building the business of your dreams NOW with actionable advice from these inspiring guests. Tune in now!

Boss Your Business is brought to you by AskYvi.com where you will find resources & support to help you build the business of your dreams.

[00:00:00] Yvonne Heimann: Hey, hey, everybody. We are back with another episode of Boss Your Business and I'm really excited that my birthday sister is joining me today because we actually have the same birthday.

[00:00:13] Vanessa Cabrera: That's right.

[00:00:14] Yvonne Heimann: Vanessa Cabrera is my fellow NLP Master Prac, birthday sister and badass. That's, that's all I have to describe you right now.

[00:00:24] Vanessa Cabrera: I love it. I'll take it.

[00:00:26] Yvonne Heimann: Tell the audience. Who are you? What the hell are you doing?

[00:00:31] Vanessa Cabrera: First of all, Yvi, I'm so psyched to be able to hang out with you today. For a moment I was like, all right, what do I got going on last night? I'm like, ah, I get to hang with my girl, Yvi. That's how I roll, right? Um, what's up, you guys?

[00:00:44] Super excited to be here and hang out with my girl, Yvi. My name is Vanessa Cabrera. I am a Master Certified NLP Business Coach and award-winning social media marketing strategist. I am a single mom to my [00:01:00] eight-year-old son, Mateo. Um, and this is what I love to do, man.

[00:01:07] Like, I check out my schedule and I'm like, psh, what am I doing? I'm like, I get to hang with Yvi today. So, yeah, that's me.

[00:01:13] Yvonne Heimann: So you help your clients own your awesome. There is, there is a lot that has happened in your life over the last few years.

[00:01:22] Vanessa Cabrera: Yeah.

[00:01:22] Yvonne Heimann: Let's start in the beginning. How did you get here? How did, how did Vanessa become Vanessa of today?

[00:01:31] Vanessa Cabrera: That's a loaded question. All right.

[00:01:33] Yvonne Heimann: They like asking loaded questions.

[00:01:35] Vanessa Cabrera: I love it, though.

[00:01:36] Yvonne Heimann: This is why people come to listen.

[00:01:38] Vanessa Cabrera: I know, right? I'm like, who? All right. Well, if we're talking about, you know how I became an entrepreneur, and a single mom and just became Vanessa of today, I have been an entrepreneur and owning my own business for 11 years.

[00:01:57] That's just blows my mind to say cuz [00:02:00] damn it has gone by quick, right? Um, and I was working a 9-to-5, typical, getting paid a lot of money and hated every fricking minute of my job. Like a lot of people do, right? I had the Sunday night blues. I was working in a very male-dominated industry. I was freaking miserable of, I can tell you stories, but like, you know, guys hitting me all time. They're not taking me seriously.

[00:02:25] They think I'm a little girl who likes to play on Facebook, right? Until I got, I know, all that shit, until I got 3000 avid followers, real life customers to start following us on Facebook. And then the big boys were like, oh shit. She knows what she's doing. I'm like, yeah, mofo, I know exactly what I'm doing.

[00:02:45] Right. So, um, I started doing like a side gig and I completely forgot I was doing this , Yvi. The shit that we forget, right? But I only know this cuz my tax guy's like, no, you've been in business for 11 years. I'm like, but my son's eight and I started [00:03:00] them both. So I guess I was doing like consulting on the side and I knew this is what I wanted to do full time.

[00:03:07] So I was planning on leaving, but unfortunately, I lost my job and at that same time I found out that I was pregnant. And when the father found out that we were expecting a child, he also bailed. So there I was. I had, I know. I still can't believe when I tell this story, I'm like, did that shit really happen to me?

[00:03:30] Yeah. So my world was turned upside down within literally, like two weeks. I had no job, no money, no insurance, pregnant and completely alone.

[00:03:40] Yvonne Heimann: And for my European listeners, that means a lot in the States. I'm like, there is not much of a, of a social safety net over here. Let's be honest.

[00:03:51] Vanessa Cabrera: Yeah.

[00:03:52] Yvonne Heimann: Germany, this whole thing would be a little bit different. You go on unemployment, you've still got your healthcare and everything going on.

[00:03:58] Vanessa Cabrera: But, oh really? That would've [00:04:00] been great. No, not here.

[00:04:01] Yvonne Heimann: I'm like, you have, you have your healthcare, you have social healthcare over there. Um, you are not paying thousands and thousands of dollars just to deliver a baby.

[00:04:11] We could take this in a whole nother story. We will not go there. This is Vanessa's show today. This is not talk about healthcare in the States, huh? Yeah. But yeah, I'm like for my European listeners guys, this is, this is a full on smack over the head. There is, there is barely any safety net. There's barely any security.

[00:04:29] You don't have somebody that that's there for you. You don't. Yeah, I'm like considering you don't have an income, that also means you are way under the, the general income bracket, which means you, at least you qualify for, um, Medicare, that whatever. It's a shit show. Let's just put it that way.

[00:04:48] Vanessa Cabrera: It was a shit show. It was a shit show back then.

[00:04:51] Yeah. And so, um, rather than look for a job, I just went for it, man. I was like, if [00:05:00] I don't start this business now, I'm never gonna do it. And that's just something I knew internally. I just, there's no other way to say it. I just knew in my gut that I'm like, bitch, if you don't do this now, you're never gonna do it.

[00:05:14] Yvonne Heimann: And I think that's, that's one of the things that I have seen often. Being an issue quote with side hustle. Love me a side hustle, don't get me wrong. But most of them do not turn into a full-time business, till they have to.

[00:05:31] Vanessa Cabrera: Till they have to. Yeah. Yeah.

[00:05:34] Yvonne Heimann: Where I'm like, okay guys, I get it. But it's like when we have that security of there is an income, no matter how much we hate it, it's still, it's safety.

[00:05:43] We know it. Talk about NLP. It's the known. It's not going out of your comfort zone. It's often enough we stick with something that we might not like, but we stick with it. Now, I'm not saying Vanessa would've done that if [00:06:00] she wouldn't have gotten fired. I'm just saying this is one of the common struggles that I see with people wanting to turn their side hustle into a full-time hustle.

[00:06:09] We are often enough too comfortable in what we have, no matter how less we like it.

[00:06:15] Vanessa Cabrera: Yeah, for sure.

[00:06:16] Yvonne Heimann: We should really take that dive into the complete unknown and just go for it. Yeah, and I think also trust ourself to do it.

[00:06:24] Vanessa Cabrera: Yeah, so I had the kick in the ass literally. I had to get my ass kicked handed to me in order to go all in.

[00:06:32] Yvonne Heimann: Multiple ways.

[00:06:34] Vanessa Cabrera: To go all in. Yeah. So that's how I actually started my, uh, coaching business.

[00:06:40] Yvonne Heimann: And I'm like, I, I admire every mom out there, especially single moms. And you've done the whole giving birth and doing all of that while building the business. I'm like, my hat is off to all of you because I'm already overwhelmed just taking care of the dog.

[00:06:57] We gotta love [00:07:00] some tongue twisters. We all got our own, um, struggles and things we are going through, so if you are listening or watching, again, yes, there is a lot that I admire in single moms, in moms in general, that are handling all of this. I know moms that are wanting a business and have five kids running around, and I'm like, I don't know how you do it.

[00:07:21] Vanessa Cabrera: I know. Me, too.

[00:07:23] Yvonne Heimann: Listen, listen to Vanessa. She's like, she's looking at five moms the same way as I do. We all have our own struggles. We all have our own things that in the everyday happen. So as much as my hat is off to you. Guys, don't take this as, oh my God, they're better than me.

[00:07:43] We all have our own struggles and, and trying to make everyday work and become better every day. Yeah. Um, so that was about, what, eight years ago? He's eight. Something like that?

[00:07:58] Vanessa Cabrera: Well, according to my tax [00:08:00] guy, like I said, who's been doing my taxes, he is like, I've been doing your business taxes for a long time.

[00:08:05] So yeah, I celebrated in January of this year, 11 years in business and so considered I actually started my business full-time when I was pregnant. If you do the math, it's probably like nine years that I've been in business, like full on.

[00:08:21] Yvonne Heimann: So, how has, how has business and Vanessa changed over those nine years?

[00:08:28] Vanessa Cabrera: Oh, man. A lot. And the first half, you know, of starting a business, you don't know what the hell you're doing. You just don't. I did it.

[00:08:35] Yvonne Heimann: You're throwing spaghetti at the wall and see which sticks.

[00:08:37] Vanessa Cabrera: Completely. I didn't know what the hell I was doing. I was putting one foot in front of the other. I worked my ass off those nine months, right? Um, and so I was just figuring shit out the way most entrepreneurs do, right?

[00:08:49] And so, for the first year or two, I was known as the email marketing chick. Um, I loved email marketing. It's how I got [00:09:00] introduced to marketing, and I just loved the whole thing. I loved the creativeness about it, all of it, right? And so I was doing people's newsletters, right? I was doing it for them, and I was, it was doing very well.

[00:09:14] I was doing very well the first two years a lot because I then partnered with Constant Contact early on. This was way before affiliate marketing. This was way before any of that. It was called a partner program. I was using it in my company for years. A lot of people didn't, hadn't even seen an email marketing campaign until I started doing them.

[00:09:34] And then people just started asking me. They're like, Vanessa, how are you doing this? What are you using? Da, da, da, da. So I was already consulting people and showing them what I was doing, right? So for the first two years, that's what I was doing. And so that partnership with Constant Contact was huge. And so that led to like speaking gigs. Like, Vanessa, can you go speak here?

[00:09:53] Can you go speak there? And so my business took off because I was doing people's campaigns for [00:10:00] them. And on top of that, selling Constant Contact through these webinars, seminars, speaking gigs I was doing and getting a very nice rev share that doesn't exist anymore.

[00:10:11] Yvonne Heimann: Oh my God. Yeah. I remember those old days.

[00:10:13] Vanessa Cabrera: The good old days, man.

[00:10:16] Yvonne Heimann: Constant Contact in the beginning and then they completely changed and I'm like, how? How about you take that knife out of my back?

[00:10:21] Vanessa Cabrera: Oh man, those were the good old days. So for the most part, and year two, like I was smooth sailing. Like the rev that I was getting from Constant Contact was paying my mortgage.

[00:10:31] And I was like, oh, well crap, I could do this all day. This is easy because I didn't feel like I was selling because I loved email marketing. I loved Constant Contact. I could talk about it all day. I loved it. And so they loved me cause I was bringing in all these new customers and whatnot. And then finally the business started growing where I was like, I needed more help and it was kind of the fork in the road if I wanted to become an agency or not. So I was like, I need to hire like VAs to start taking care of some of these campaigns and whatnot. [00:11:00] And finally, I was like, yeah, you know what? I don't wanna do this. I don't wanna do people's emails anymore. I barely had time to do my own, right? So then social media started to take off, and I started loving that. I just really understood social media very intuitively early on. I was like, wait a minute, so if you post this, this person can see it like this, blah, blah. Like I just, I understood it. I got it, right? Got the memo. So then I switched to social media marketing and people were asking me for my advice and I was doing, you know, campaigns for them and they were extremely successful.

[00:11:36] I remember doing like hashtag contests on Instagram back in the day, and they got all these new followers. They're like, holy crap, Vanessa, right? And so it was a lot of fun. I loved it, right? Um, and so I was doing people's social media. Not their emails. And then eventually, I came to another fork road and I was like, I don't wanna do this for anybody else but myself.

[00:11:59] I [00:12:00] just wanna consult. I just want to coach. And so that was a scary ass transition, , right? But what I've learned is that you have to take these scary ass risks. You have to jump, right? That's what entrepreneurial is all about. What I've learned in my journey is that the more risks you take, the faster you will see success. The faster that you will find the path to where, where you're supposed to be or where you wanna go, right? Um, and then, so from there, I started working with coaches. I started to invest in my business. You know, you don't know what you don't know. And yeah, one thing I'm really, I appreciate and thankful that I decided this, even though scary as hell that I've always invested in high-end coaching.

[00:12:52] I just, I wanna work with the best. Get me there fast. Let me know what, you know. How are you doing that? How are you [00:13:00] landing these high-end clients? Um, and I've never looked back and that's made all the difference in the world.

[00:13:09] Yvonne Heimann: Now, question of mine, because that has been a conversation behind the scenes a lot between me and some of my peers.

[00:13:17] How do you make a decision on who to bring on as a coach?

[00:13:22] Vanessa Cabrera: I love that question. So now, in this day and age, I think that number one, the coach that you work with has gotta have results, right? Show me the results that you've gotten from your clients, right? Maybe four or five years ago, you could have gotten away with, you know, I can help you get this, and I can help you get that, right?

[00:13:48] And having a landing page, you know. A lot of followers, da da, da. Very impressive smoke and mirrors kind of stuff. Now, you can't get away with that shit anymore. Not in my book, anyways. Show [00:14:00] me the receipts. I could give a shit if you have a website or not. Let me see what you've done for your clients. So that's number one, for me, and how I decide who I work with is that she's gotta get results for her clients.

[00:14:12] That's number one. And then number two is how I decide who I work with, is that I follow her on social media, right? And I see if I connect with her. If I vibe with her, if I, if she, you know, brings me in. If I connect with her, and then I have a conversation and decide that's it. That's it. Like, I need a coach who's going to kick me in the ass.

[00:14:32] That's how I am. That's how I roll. You can ask my clients, right? Don't come to me with excuses telling me why you didn't do this and that I won't have it, right? And so every coach, I believe, needs a coach. And so, I look for specific things in in coaches, who's not gonna put up with my bullshit. It's gonna hold a mirror to me and being like, Vanessa, that's a bullshit excuse.

[00:14:55] You can do this, that, and the other, et cetera. So that's how I've chosen [00:15:00] my coaches.

[00:15:01] Yvonne Heimann: Love it. Yeah. It's been a lot behind the scenes conversation going on, um, because I'm like, the, the coaching industry has exploded. There's a lot of people out there that think that they know what they're talking about, and I do believe they think they know what they're talking about, yet, they don't.

[00:15:18] And they don't deliver on the promise or they're not even quite sure what they're promising. Those, those are always interesting.

[00:15:25] Vanessa Cabrera: So, there's gotta be some confidence with it, too. Like I always tell my clients it's all about confidence and being 100% congruent in knowing that you're the expert in your field no matter what field you're in, and that you can deliver on what you say that you can deliver.

[00:15:42] Right. If you're not 100% confident in yourself when you go post on social media, they can smell the bullshit. They can see you right through you. They can, right?

[00:15:51] Yvonne Heimann: That's why anybody asking why I wanted to have Vanessa on the show?

[00:15:54] Vanessa Cabrera: It's true, though. You know what I'm talking about, right? You've seen those coaches and whatnot and I'm just like, [00:16:00] she's full of shit.

[00:16:01] I know she is. I'm not buying what she's selling. I don't believe her. That's the bottom line. I don't believe her, which I love the hustle. Keep going, girl. I was there. We were all there, right? But I don't believe you. So I'm gonna move on to somebody else.

[00:16:16] Yvonne Heimann: So how, how is life nowadays for Vanessa?

[00:16:22] Vanessa Cabrera: It's good.

[00:16:23] It's really good. Uh, so yeah, like you mentioned, shit has changed for me in a lot the past only two years. I always look at the date. I'm like, Jesus, it's only been two years and a lot has been, as you know, through going through my NLP certification, right? And for me, when people ask me about it, the best way I can describe it, going through NLP practitioner was like, I felt like I was awake.

[00:16:51] I was like, holy shit. I get it. And so, I'm never afraid to invest in my business. I'm always investing back in my business. I always [00:17:00] put money back in my business, which means making me better, my processes better, right? All the things. And so, um, marketing, I had down. Sales, I had down, right? I had to go through all these steps to get to where I'm at. And so, I wanted to learn how to be a better coach. Like, no one taught me how to be a coach. I just started talking about social media marketing cuz that's what I knew. I understood it, right? And so, all my clients, especially in 2020, were kicking ass and taking names, but I knew, I'm like, man, she could have knocked it out of the park.

[00:17:36] Like she could have just gone so much further, right? And I'm like, what could I have said or what could I have done to help her get there? And that's what I didn't have. So when I went through NLP Prac, it taught me basically how to communicate. That's the bottom line, right? How to better communicate with my clients so that they understand me. So I can pull out their [00:18:00] inner badass. Like, how do I do that, right? And I, I, from my past clients were like, Vanessa, you were already doing it. I didn't know this. I guess intuitively, right? But it just made me better. So since then, my business has skyrocketed. The women that I'm working with are phenomenal. They are dream clients.

[00:18:21] They are doing the work and again, like I've always envisioned, are knocking it out of the park. Like I just had one client who landed, who just landed an $11,000 a month consulting contract for three years. She's like, Vanessa, what the hell did you do to me? What happened? Like, what is going on? Right? And she got it within less than, oh my gosh, I think less, well, it's definitely less than two years of working with me. But it was like, you know, maybe six or seven months. People struggle for years with this, not knowing what to do and where should I post and [00:19:00] da, da, da, and all this stuff. And she invested in herself in working with me, and that's how it's been going.

[00:19:07] My clients just keep hitting their goals higher and higher and surpassing them and going, I had no idea this was possible. And I'm like, oh, just wait. So yeah, life is good.

[00:19:20] Yvonne Heimann: So how does all of that has impacted your private life? Because I know you had quite some fun last year.

[00:19:28] Vanessa Cabrera: Yeah.

[00:19:28] Yvonne Heimann: And there is some changes.

[00:19:30] I don't, I don't even know if that change has finalized yet or not.

[00:19:33] Vanessa Cabrera: It has finalized. I haven't announced it publicly, so I'm not gonna really talk about it now. But yes, it's finalized.

[00:19:40] Yvonne Heimann: So guys, you're just gonna have to check out. Would you share what you did last year?

[00:19:46] Vanessa Cabrera: Yeah, so last year, um, I've been sticking with NLP, cuz it worked and I went through Master Prac training, um, and Yvi was an assistant coach and did a phenomenal [00:20:00] job.

[00:20:01] Our trainer, Stephanie Liu, trained us both. And the same thing happened after I was done with prac, I redid my whole business, changed up my business model, of my pricing. It was just really clear, right? It was just really clear to me, Yvi. I was like, oh, this is how I get there, right? And just head down and focus.

[00:20:24] And my business took off with Prac. With Master Prac, it was the same thing. I came back, I'm like, okay, how do I, um, incorporate what I know into my own business coaching programs? So I can help my clients faster. I know exactly how to help them, but that's a trick, right? Get them there faster. That's all we want.

[00:20:46] So the clients I work with, they have more money than time, right? They don't wanna watch a fricking course. They don't wanna watch multiple videos. They're like, Vanessa, I need two hours of you. What are we gonna do? Tell me what it is. Whole mass [00:21:00] combo and let's go. Those are the women I work with, right?

[00:21:02] Because they know that they want results faster, right? Um, so the same thing happened last year after Master Prac. I already did my business, pricing, the whole thing, put it out there, and the women I was supposed to work with just showed up, and one was the one that I just talked about. So it's pretty sick. It's badass.

[00:21:23] Yvonne Heimann: That's the joy of being aligned with your purpose and your goal.

[00:21:26] Vanessa Cabrera: Yeah, it's easy. It's so stupid simple like, oh man, where was this 11 years ago? Right?

[00:21:35] Yvonne Heimann: Yep.

[00:21:36] Vanessa Cabrera: Yeah.

[00:21:37] Yvonne Heimann: But I think it's, it's also piece of our understanding and our growth and being ready to receive those lessons and those trainings of us spending that time of figuring it out. Figuring us out.

[00:21:54] I think that's one of the biggest things where it's like figuring us out.

[00:21:58] Vanessa Cabrera: Yeah. Essentially [00:22:00] what happened in my experience is that I had to go through my own program. The same shit I walked my clients through, I had to go through too, right? I had to figure out what was holding me back. I had to figure out my own voice, what I really, what I really wanted to say, right?

[00:22:17] What I really had to say. And not be afraid of putting myself out there. And this is the inner work, as you know, right? That matters. It doesn't matter what fricking time you post on social media. It doesn't matter which platform you're on. It doesn't matter if you're live streaming or you got Reels down, or you're on TikTok or whatever.

[00:22:38] What matters is how you're showing up online, and that's all that matters. And how you fix that is that you gotta look in and be like, okay, what is it that I really want? What is it that I have to say, right? Then how can, how can I show up powerfully online so people know exactly who I am and how I can serve them?

[00:22:59] Yvonne Heimann: And [00:23:00] that's why that's the most difficult in this process, I believe, because a lot of people just have been programmed from the child on this. This is what we see you to be and, and we have that perception of ourself that other people put onto us and just learning and finding that strength to let it go.

[00:23:21] It's like the answers are within.

[00:23:23] Vanessa Cabrera: Yeah, I'm learning all that shit, but half the people don't know that that's what it really is. And that it doesn't take weeks or months to do it, right? I do this with my class, uh, with my clients in a day. We do it in a day. I demolish all that shit in a day.

[00:23:43] Yvonne Heimann: Let's get a little bit technical because I also have a lot of people in the audience that like technical. We already talked enough here. Guys, if you, if you have no idea what NLP is, go look it up.

[00:23:53] Vanessa Cabrera: And go down that, that rabbit hole. Google.

[00:23:56] Yvonne Heimann: Go down the positive rabbit hole people please. I had some people in [00:24:00] the audience late, not here in the audience, but online friends of mine who, uh, went a little negative on NLP.

[00:24:08] I'm like, it, it all matters how we implement it. Yeah. So NLP is not a bad thing. A car can kill you, too, yet you still drive it. So as long as you work with somebody that uses it to help you, it's fine. It's, it's nothing else than interpersonal communication, that's all it is, people.

[00:24:28] Vanessa Cabrera: Do you trigger them when you said NLP? Interesting.

[00:24:36] Yvonne Heimann: Now, I have to admit guys. Anybody. You get a look behind the scenes. I had a similar record, um, similar reaction in practitioner training when it came to Timeline Therapy, because I saw the impact Timeline Therapy can have.

[00:24:54] Meaning if you potentially use it in a bad way, it can have [00:25:00] bad impact. Now, learning it won't because the person you are working with decides if this is true for them or not. But I had a similar reaction in practitioner training where it's like, I'm not doing this. I can hurt people with that. I'm not doing this.

[00:25:14] Simply because I realized I can hurt people with that. I don't wanna hurt people. What if I don't know what I don't know?

[00:25:21] Vanessa Cabrera: We use NLP for good, not for evil.

[00:25:23] Yvonne Heimann: And that's where I went through on, on my initial call with Stephanie of aligning that, cleaning that up, where it's like, you are not using it with bad intentions.

[00:25:33] You are not gonna hurt anybody.

[00:25:34] Vanessa Cabrera: Right.

[00:25:35] Yvonne Heimann: So I do understand where they're coming from. They're coming from a, a position of fear, not a position of support. So I get where that, where it's coming from, but you also know when somebody is that strong in their belief at that moment, till they're ready to hear a different opinion, there is nothing you can do or say to have any impact on their belief in that moment. [00:26:00] But yeah, there, there, there was some interesting things I've seen where somebody was really, really coming out of a position of fear. It was, it was interesting to watch.

[00:26:12] Vanessa Cabrera: Yeah, I bet.

[00:26:12] Yvonne Heimann: Especially me having gone through that, through a similar learning phase.

[00:26:17] Vanessa Cabrera: Yeah, I bet. Huh. Interesting.

[00:26:21] Yvonne Heimann: So other than than NLP, what are some general tools and processes that help you do your best job?

[00:26:32] Vanessa Cabrera: One of the tools that I have been using for years and that I love is LeadPages. I have been using LeadPages for about eight years now?

[00:26:43] And for those who don't know, LeadPages is just, is a tool that helps you create landing pages, right? And so, in the beginning, when I didn't have the money for a fancy ass website or any of that, I was using Leadpages, right? I'm not a web [00:27:00] designer, by no means. I'm not SEO expert. None of that, right?

[00:27:03] But I needed a place to send my clients to. So, Leadpages was such a simple tool, templates, whatnot, made me look professional as hell, right? So I've been working with Leadpages for eight years. I love it. Like I tell a lot of people, you don't need a damn website. I didn't have a website up until dang near two years ago. I didn't need it, right? I use social media and my landing page. That's it. I keep shit simple. I don't like it complicated at all. So Leadpages. I love Leadpages. And then, as they started adding on different things, you know, I had to use a different tool to, um, take in payments and, you know, all that stuff. And so, they now offer the ability to take in payments.

[00:27:49] So when that came through, I was like, oh, hallelujah. I broke up with the other tool I was using, and so I could just use one tool for my landing page. Taking payments, check out pages, [00:28:00] thank you pages, masterclass register, webinar, the whole thing was there. So, I love Leadpages. That's one tool I'll use.

[00:28:10] The other tool I've been using is Constant Contact. People are still shocked. They're like, you're still using it? I'm like, yep. I know it like the back of my hand and I used to send my emails out. That's it. Don't overcomplicate things. And then the other tool I used is Acuity, which is my calendar.

[00:28:29] I live and die by my calendar. If it's not on my calendar, it is not happening, girl. So, I've been using Acuity now for about four or five years. It's how people book their coaching sessions with me. It's how people, um, book meetings with me. It's everything. It's where someone applies to work with me.

[00:28:51] That's another reason I love Acuity is cuz you can, um, add an application or a survey or questionnaire so when people book [00:29:00] a time to talk to me about working with me, I have an application that they have to fill out first, so it's all there. It has reminders, you know, all of it. Fricking love Acuity. So those are really like the three main tools I use.

[00:29:15] And then Ecamm to go live.

[00:29:19] Yvonne Heimann: Yeah, love Ecamm, which is the virtual camera I'm actually using to get in here. So my head is neither too small nor big.

[00:29:28] Vanessa Cabrera: Love Ecamm. Shout out to Ecamm.

[00:29:31] Yvonne Heimann: I'm like, and I, I used to use Acuity until I signed up for a lifetime deal that works similar. I'm like, I've used Acuity for ages.

[00:29:43] Vanessa Cabrera: Yeah.

[00:29:44] Yvonne Heimann: I'm like, if you guys do not have an online scheduler, I'm like, what are you doing? It's 2023, seriously. You are still sending phone back five emails to freaking just get a half an hour call scheduled?

[00:29:54] Vanessa Cabrera: I know.

[00:29:55] Yvonne Heimann: Can we, can we talk about this? No, we are not talking about this. You're going out and getting a scheduler.

[00:29:58] I don't even count. Two [00:30:00] minutes. Maybe not Calendly. Not a big fan of Calendly. Their new workflow with the following up is way too much work to just get a freaking reminder out to people that scheduled something. I don't know why they do.

[00:30:12] Vanessa Cabrera: Yeah, I've never worked with them. I have no idea.

[00:30:14] Yvonne Heimann: A lot of people love it. It's, it's a nice scheduler. It's got some nice features, but they moved the reminders out into a separate workflow. So you have to set up reminders yourself every single time.

[00:30:29] Vanessa Cabrera: No, every single time someone books?

[00:30:30] Yvonne Heimann: I'm like, who the hell has, has the time to set all of this up?

[00:30:34] Just have some standard reminders done. And then add the automation of the workflows.

[00:30:39] Vanessa Cabrera: Yeah, no, thank you.

[00:30:40] Yvonne Heimann: Oh, we like, we like things simple.

[00:30:42] Yeah, we like things simple.

[00:30:43] Vanessa Cabrera: I don't have time for that.

[00:30:45] Yvonne Heimann: Vanessa, tell people what can they find you?

[00:30:49] Vanessa Cabrera: Um, I roll on Facebook, so feel free to befriend me on Facebook. That's where I go to work every day.

[00:30:56] It's my favorite social media marketing platform. Um, I also [00:31:00] throw down on LinkedIn. That's my second one, but it's definitely, um, feel free to befriend me on Facebook.

[00:31:06] Yvonne Heimann: So guys, you're gonna find it in the show descriptions. We are gonna have all the links, um, for you in there to go find Vanessa. I'll be seeing you soon to catch up for a coffee and all of my audience, I'll see you in the next episode. Bye, everybody.