hello and welcome to the moonshots
podcast it's episode
274 I'm your co-host Mike Parsons and as
always I'm joined by the man himself Mr
Mark pisson Fillin good morning Mark hey
good morning Mike good morning moonshots
listeners good morning moonshot
subscribers and welcome to episode 200
and 74 mik you know what that starts to
make me feel a little bit long in the
tooth nowadays when we're announcing the
the numbers of episodes but you know
what gets me back into the spritely
spirit it's the individuals that we
cover on the moonshot show and today
we're revisiting again in the third
episode of our series on an author Chris
Gilbo today listeners we're getting into
his seminar work the $10000
startup and boy it's um it's a great
book because I think it sets you up if
you've got all these excuses mark on why
you haven't done a side hustle or a
startup but the secret is you're really
dreaming about this all the time
wouldn't it be nice wouldn't it be fun
wouldn't it be cool to start this to
build this so all of us at some point
can be caught procrastinating all of us
have dreams of doing things but
sometimes we don't get across the line
and do them what Chris Gilbo does in
this $100 startup book perhaps his most
popular book uh so far is he really
gives us and I'm totally steal stealing
your idea Mark he gives us all the
reasons to start and there's no more
reasons not to start your own side
hustle or company so if you are
contemplating starting something or if
you need a bit of a boost or a nudge or
a bump to keep going with your startup
then this show listeners viewers and
members is for you Bingo and Mike what I
thoroughly have enjoyed about Chris is
this um lowering the barriers approach
that he's had across each of those
episodes that we've already done on his
work and I think as we come into this
third book with the $100 startup I'm
reminded of some of those insights that
we've learned from the art of non
Conformity and I think as our listeners
who have been listening throughout this
author series revisiting some of those
key insights observations I think is
what we're probably going to run into
here as well so even though it wasn't
necessarily his most recent book as you
say it is one of the more popular ones
but I think the ordering and figuring
out of the foundations that we lay in
the previous work this is now our
jumping off point to really figure out
okay well what is holding us back what
could success look like and I think this
is the ultimate expression of a life of
non-conformity is when you build your
own company right yeah um big
responsibility huge challenge but who
boy um but it's all good if you embrace
the challenge so what is our first step
Mark as we go to embrace this step and
this challenge with our listeners I want
to get us into the head space I want
Chris to do us Justice by introducing
his book I want him to help us
understand what success might look like
what is a what is a $100 startup you
know where do you draw the line with
success versus flirting with business
let's understand a little bit more from
Chris with regards to that but we're
also going to hear from Chris with a
particular Insight that I really like
which is the idea of creative
self-employment so why don't we kick off
today Mike with understanding all about
that from
Chris uh whenever you undertake a big
project whether in business or anything
else uh I always think it's good to
Define your own success I always think
it's good to decide for yourself what
success is going to look like um as
opposed to someone else deciding for you
and uh in the case of writing a book
it's really good
to understand to whom you're writing to
understand you know who is the audience
for this message uh and it takes a lot
of work to write a book book so who who
do you really hope to reach with that
and there's a long tradition in
publishing of uh authors complaining
about their Publishers but unfortunately
I had a very good relationship uh
working with crown on this book and so
uh it's not so good for drama but it is
good for the editorial content of the
book because in the beginning of the
research process I got some really good
advice from my editor and my editor said
you know Chris you use this word
entrepreneur a lot on your blog and in
your writing and uh maybe in some of the
circles that you travel in you know
maybe online with your blog uh maybe
elsewhere some people understand what
you're talking about but for a lot of
mainstream America they have their own
conception of what entrepreneurship is
and a lot of people are actually
intimidated um by the idea of
Entrepreneurship and not everyone's
necessarily interested in
entrepreneurship and for a lot of people
uh when they think about
entrepreneurship they tend to think of
the Silicon Valley model and they think
of kind of you know moving and kind of
banding together to form a real company
and pursuing Angel Investing or venture
capital and that's you know one model of
startups but that's not really what the
$100 startup is about at all um and then
sometimes when people think about
business quote unquote um they think
about things like wearing a suit every
day or playing golf or voting Republican
or all these different things that you
might associate with traditional you
know larger business um and that's not
what the $100 startup is about either uh
so essentially um you know this book and
a lot of what I do with the art of
non-conformity it is for those who are
seeking freedom and it's for those who
are hoping to have more freedom and
Independence in their lives uh whether
it's people who are dissatisfied in
their work um people who have jobs they
don't like um obviously no one at Google
but you know other companies elsewhere
um people are dissatisfied and they want
to make a change but they don't
necessarily know how to make that change
uh and they don't necessarily know what
the next step is and so there's a lot of
resources that are kind of General uh
motivational encouraging people to go
for it and I think that's great um but
when you're ready to go for it the next
question is where are you going and how
do you get there uh and so my hope with
the $100 startup was to provide 300
pages of next steps and a very specific
model of of checklists and case studies
a very data driven approach um based on
this extensive study um that would tell
people exactly you know what to do and
how to do it um to establish you know
their own uh small business and the
second group of people that I'm writing
for in the book uh are those people who
are just now entering the job market uh
either just right out of college or
those who are unsuccessfully trying to
compete uh in a difficult job market uh
people of all ages uh and you know right
now we have a situation where a lot of
people uh in many cases are competing
for few jobs and uh I don't know
entirely what the situation is here I
don't think it's quite as bad in in the
Bay Area but uh where I live in Portland
Oregon uh It's Not Unusual at all to go
to the coffee shop and your Barista who
makes your coffee has a master's degree
or sometimes higher you know and so it's
not unusual at all to find all kinds of
people who have you know this higher
education but they're not able to find
work in the field in which they've
trained and it used to be uh used to be
when we meet people like this uh we
might think that they fallen on Hard
Times uh or we might even think
something's wrong with them they're not
trying hard enough they should just work
harder they should you know get on
LinkedIn polish their resume whatever um
but I would suggest when we have
situations like uh last year in Portland
there was a a a job announcement for an
entry-level receptionist position it
paid $14 an hour with no benefits and
300 applicants showed up you know to
apply for that job in interview and many
of them had college degrees so
essentially everyone is qual ified or
very overqualified you know for that
kind of job and I would suggest when we
have situations like that um you know
the answer isn't just try harder you
know for those people I would say that
the answer for many of them uh
is so interesting stuff there m because
what he's really uh pointing at is it's
a choice if you want to go into the job
market and work for someone else and
start as a receptionist and be one of
300 people applying for the job and
gradually work your way up that's
totally okay he's presenting us with
this idea that there are other options
right and uh what's really interesting
can you just call up one of the clips
with the cover on it because actually I
think this is really important at the
heart of this book what's really
interesting is he's talking about how
these are all options for you fire your
boss do what you love and work better to
live more you could almost argue like
where's the MVP generative of AI
prototype wireframe AWS hosting
thing like the point that I'm trying to
make here is there's a much bigger idea
than just do a startup and he also
challenges us a bit it's not just like
what you imagine in Silicon Valley it's
about the choice that is available to us
in order to go do that so I just wanted
to call up that cover just to it really
came to me as he was talking so Mark I
think he's presenting a different path
so I think the big question is why do
you think when we go out in life that
sometimes we get in like a zombie mode
and just like do what everybody else is
doing and fail to ask
ourselves what should I do like why is
it that we often just conform and follow
the tradition path yeah I think I as
he's calling out these these lessons and
case studies that he's looked into for
me it really reminded me of people who
are limiting themselves by not going out
and exploring side hustles as he pointed
out in that book or going out and being
a non-conformist in the art of
nonconformity for me I think what limits
people is the fear of the unknown you
know I think we all are if we're lucky
maybe not living in by the sounds of it
but if we're lucky and we get into a job
sometimes it's very very uh easy to stay
in it because you don't know what else
is out there or you don't know what else
is going to be the situation when you
work with somebody else another team
another boss you know obviously as we
just saw saw in the book cover you could
fire your boss and do what you love but
I think for some people it isn't
necessarily as black and white as saying
I hate my job or I'm love my job instead
there's that middle portion of people
who are okay with their job they're
willing to settle with it they're
willing to sit there and maybe spend
five 10 years maybe longer in that role
and what I think Chris touches upon
throughout all of his books and his work
and we've seen it a few times with other
moonshots as well is you only really
realize that you compromised too late oh
that's that great build
yeah like and so okay okay so how do we
then avoid that regret and I and and I
want to take you to the moment that I
think many of us have when we
see or
read people doing things whether
directly or indirectly we think ooh that
looks cool for example I see some of the
things entrepreneurs do and I I'm in awe
of what they're they're doing it's what
their vocation is is not really of my
interest I just marvel at the initiative
self-direction Independence taking full
responsibility going after it like I
love all of that sort of stuff so we see
and and hear about that kind of stuff
and I will admit sometimes you go oh wow
I would love to have done that and you
think wouldn't that be cool to do that
so what do we do then do you think to
say then okay how do I come back to that
moment how do I actually address that
because I think what we do is we just
let it slide past us right we don't grab
it right like we don't grab it and then
say okay
well well could I do something on the
weekend to get started on that like so
let's keep going on this thought why
don't we grab these moments where we
dream and and it's almost like our
subconscious reveals to us here's your
path yeah and we're like and we just
straight past yeah yeah exactly you know
you notice the sign posts later don't
you you know some of us love to look for
signs you know and I mean kind of
emotional signs you know oh it was meant
to be I think the reason why we don't
grab them at the time is uh uh worried
about what other people might think so I
don't mean ego in the sense of striving
for Success necessarily I don't mean ego
in the sense of looking for a new job
title you know and attainment I mean ego
more so around what are people going to
think of me if I change roles am I being
a bit Reckless yes and those signposts
that maybe you're looking for throughout
your adult life wondering oh maybe I
should go this way that way you drive
past them because you've got those
blinkers on because you're worried about
others maybe you're worried about your
income or worried about sending your
children to school all those overheads
that you know takes up a lot of our
waking hours yes and instead as you've
just said one easy approach could be
don't boil the ocean simplify it yeah
prioritize just a little bit of time
maybe it's an hour a week to maybe not
start the business but maybe to think
about the business okay so take that
idea and then what I would then do is
and something that I I try and use is
when I have these kinds of thoughts is
to explore them in my journal yes yeah
cuz I think I think if you grab if you
grab onto it enough if you if something
Dawns on you good bad or
otherwise and you just do a couple of
sessions writing about it I think that
builds something inside of you that
means okay I am going to address that
now
right um P pattern recognition yeah
that's how I like to look at it yeah
yeah so if you if you kind
of do your ice breaker and grab the
thought then journal on it a couple of
times I think that's going to Fester it
up you're going to start talking to
other people hey how do you think I
might do that or have you seen this what
are your thoughts did you see that that
looked really cool and I think this is
where you get the awareness I think like
we're in zombie mode so much and yet our
subconscious is screaming at us that go
that way go that way Mark go go go and
you're like oh I see that thing on the
right but I'm just GNA keep going left
and just make it to the
weekend I think it's much like a reason
that people probably put off getting
into let's say a marathon you know we'll
use the moon shot's favorite yeah we
have a good Marathon you know if we are
afraid of tying up the shoelaces and
going out because we're worried about
being SL
hey at the end of the day that doesn't
matter you know going out and and having
a crack at it and seeing whether you
enjoy it that's the the fun bit and I
think what Chris tries to do if we come
back to you know the $100 startup is
help us understand hey you can do things
one at a time you can explore and see
whether it is fun and I think the reason
why some people don't do businesses is
because it's hard it's hard work right
you know from
okay so you're saying like one of the
reasons that we don't grab it it's a bit
like what we get trained in the kitchen
we know that pan is going to be quite
hot if we try and pick it up yeah I
think so you know we we we we hear these
great stories of entrepreneurs we
understand from a lot of the authors on
the moonshot show that it takes
discipline resilience a growth mindset
hey sometimes that sounds pretty
hard yeah okay yeah I see like people
are not getting excited um for the most
part about their first marathon they're
just like oh my gosh will I live yeah
exactly and same with the startup well
the great news Mark is that this book
really does present us with the option
to go and you know actually do this in a
lower risk fashion much like he did with
side hustle and in fact he opens up all
different ways to be the best version of
yourself and that's exactly Mark what
our famous members our trumpet announced
members love to to do so I think it's
only appropriate that we tip the hat to
our famous members look individuals who
are always with us uh week in week out
on the moonshot show are our favorite
individuals welcoming in Bob dietar
Maran Connor Lisa Sid Mr bonjer and Paul
Berg cman Joe Christian samuella Barbara
Deborah and lass Steve Craig Ravi and I
rul nicar Ingram and Durk vanata jet
Roger Steph Ro Diana Kristoff and Denise
Laura Mike Antonio Zachary Austin Ola
Andy and Diana Margie Jasper Fabian
guhong Eddie lar Sabha and samyak guys
once again thank you for always joining
us here on the moonshot show your
continued support really does help us
keep the lights on keep the electricity
flowing through the moonshots uh
spaceships as well as uh make sure that
we've got caffeine pumping through our
veins absolutely Ely a big thanks to all
of our members and they must be uh
tuning in and looking for the secret uh
to success and the great news that Chris
Gilbo author of the $100 startup well
Mark I think he's got the secret to
success don't you look I think this next
clip Mike is going to uh speak very much
to our sensibilities with regards to
setting up businesses and having a go at
things in life it's a very growth
mindset uh orientated clip so let's hear
a little bit more around this this great
word that I know our members are really
going to enjoy
passion passion plus good business sense
is the magic formula the missing piece
is that you usually don't get paid for
your hobby itself you get paid for
helping other people pursue the hobby or
for something indirectly related to
it the secret to all success is simple
really capitalize on your passions but
do so with good business sense by
looking into how you can turn your
skills or passion into a workable and
successful product or service aim to
strike what Chris calls convergence a
state where your skills or passions are
valuable in the sense that they
intersect with the things stroke
elements other people find useful if you
can strike this convergence and from it
package your passion stroke skills into
a service or product a specific audience
would find invaluably useful in that it
serves a purpose such as helping solve a
problem you will create a successful
business because passion or skill plus
usefulness equals success or passion
plus skill problem plus marketing equals
opportunity Mark I feel like we just got
Chris gilo's own unique flavor and
recipe of um iy guy yes that's the
exactly the same notes I took yeah
so the big lesson that we're seeing here
is that if you can find an intersection
between
skills interests or passions that you
you have you then just need to figure
out well what does the world need around
that what can you get paid for and what
are you in particular good at so the
care to take here is just because you're
good at something that you have a skill
let's say you're a great uh artist of
watercolor paintings you also need to
ask yourself are
you ready willing and able to be a
teacher of that skill because not every
player becomes a good
coach right so there is definitely a
process there I would
say um one of the themes to kind of know
what we should ask ourselves is actually
let me put it that way one of the things
we need to do is like how do we figure
this out like what are the things that
we're naturally good at and I think you
know there are a whole bunch of things
you can ask people um hey what do you
think I'm good at um if you prompt
enough in chat GPT he can ask chat
GPT I've done that its thoughts but I
think the other thing here
is um to pick up on one of the most
iconic authors that we've covered Mii
chick Mii the author of
flow it's the work in which we lose
ourselves the practices and the crafts
in which we lose ourselves if you're
a artist who loves to draw and you can
lose yourself for hours if you're a
musician who loses yourself if you have
a hobby and you can spend the whole
Sunday just lost in your hobby this is
like a great signal so for me it's
like activities that are
challenging but so immersive that you
lose track of time they can't be too
easy just cuz some easy that's your
competency there right that's just like
I'm very competent at it but if you
really want to like find The Sweet Spot
I'm not only competent I can take on
stretch goals and challenges in that
domain so I'm not rot learning or just
doing the same thing all the time but I
can push into it and totally lose myself
because it's when there's a bit of a
stretch that's what brings you in right
when it's a bit complex and new and you
got to figure it out you have to bring
your whole self in you become very
present in the work and that's when you
just immerse yourself you become one
with the work right yeah that's it those
are the moments where I think if we want
to capitalize on our skills and our
passion I think that is the moment so
what would you say to a friend of yours
Mark who's trying to figure
out if they're going to do a startup
walk walk me through a little bit like
how you would help them what's some of
the questions you'd ask them about
finding their skills and passion well
well first of all I want to steal a line
from Mark Manson who our members and
listeners will know wrote the book The
subtle art of not giving
up uh and a blog post that I read it was
probably a couple of months ago now and
he basically pooed the idea of this word
of passion yes people as does as does
Cal Newport as well exactly he has the
Craftsman mindset you like you do the
work and the passion comes later and I
think think this is what I would advise
my friends or myself or whomever might
be interested in going down the route of
of Chris gilo's work and creating a
startup or a side
hustle maybe be more flexible with the
idea of passion I think people have this
golden egg idea of passion being my
calling you know I'm I can't wait as
soon as I start that passion every day
will I I'll be in flow I'll feel great
from the moment I wake up to the moment
go to sleep and I'll dream of it all
night long the passion is what I was put
on this Earth to do right I think
instead the passion is what topics you
enjoy reading about the things that
maybe you'll find yourself watching on
YouTube or podcast or Spotify uh
elements or episodes that you're
researching and you're quite happy to
learn from chat gbt or whatever it might
be that your your learning from likewise
what are people asking your help for are
they asking your help to move stuff is
it uh advice on technical setups is it
advice on what books to read or is it
projects that they need you help with
you know something physical maybe or
maybe advice on marketing strategies all
of that I think helps the individual
start to understand hey what currently
stands out for me but there's one other
thing that I would suggest to them and I
think Mike you're going to agree with
this as well it's to try new things it's
to go out and just give it a
often passion I think comes from
experience you know I've been um
particularly since probably turning
mid-30s so the last few years I've tried
to embrace new experiences go out and
give something a go and maybe it works
maybe I enjoy it maybe I don't but the
benefit of
trying it Narrows the the the walkway so
to speak you know the Target that once
felt way too big suddenly if you're
trying to find your passion or what
interest to you it gets a little bit
narrower because you start to appreciate
hey yeah I like being outside or I like
getting on the back of a boat or
whatever it might be find things I think
is a pathway to finding your passion
well that's that's exactly where design
your life um by Bill and Dave my two
friends um this book that we studied
talks a lot about you don't have to see
it as this massive jump between where
you are today and doing a sideous or a
startup you can do things on the weekend
you can volunteer you can interview
people who already do it there are all
these proxies that give you a little
sense and a taste of it so it doesn't
have to be such a a big deal and I think
those practices like if you want to like
figure out maybe could this skill work
as a side hustle or a
starter then there are a ton of
intermediate steps in which you can take
that don't mean like risking the the the
college fund of the kids or the mortgage
and going all in and and renting an
office there's a lot of things that can
happen before that um one of the things
I want to do Mark is I do want to share
at my
screen uh once again if you are
interested in the themes and topics that
we're discussing here what you can see
is a course that we've made specifically
about this book $100 startups so you get
like a PDF summary audio summary what's
very cool is you get a quiz and homework
activities so it means that if you are
interested in this theme that Chris
Gilbo has you can get access to the
ideas you can get a link to the book but
most importantly you can do the
activities and get instant feedback and
this could really set you on your way to
building your own startup to doing your
own side hustle so this is all available
at Apollos skills.com it's all free so
check it out uh we got hundreds and
hundreds of students now it's great um
and any of the books that you hear us
cover on the show you'll find a free
course over at Apollos skills.com I
really enjoyed this uh apoll skills
course actually for this book because
the homework assignments as much uh as
it maybe pains me to say the homework
assignment got me excited uh it actually
does because it challenges you to go out
and create a presentation to really
think about uh documenting the work that
you've learned putting it into almost
like a business plan and then trying to
present it to your your colleagues or or
family so I think there's real richness
within that course so I highly suggest
everybody else goes to check it out as
well now I think it's important too Mark
that we
um also point out that this is not an
easy path right there are challenges
there so I think what's really good is
that Chris also acknowledges that it's
not just like a big side hustle hype up
um there's also a big dose of reality so
so walk us through this next clip Mark
yeah I I think you're right Mike that
was a perfect little supon introduction
I think uh because as you say it is
going to be a challenge and maybe it's
not going to appeal to everyone but for
those who do want to go out and do it
you know such as ourselves such as our
moonshots members Chris has a little bit
of advice for us to help us remember
when the going gets tough we're not
always
alone entrepreneurship is all about
creativity because there are so many
possibilities there are so many
opportunities uh these days in
particular we don't have to wait a year
we don't have to write a business plan
that's 80 pages long that no one will
ever read uh we don't have to rely on
banks or institutions uh to grant us
Capital to start um we can start within
30 days we can start sooner than that um
so there's a lot of freedom in that um
there is a lot of creativity there's a
lot of Art in that we looked at more
than 1500 businesses um all over the
world North America and Beyond who would
all started businesses for less than
$1,000 often less than $100 uh without
going to Business School uh without
writing this 80-page business plan you
know they created all kinds of
businesses and they all had to make at
least $50,000 a year to be in the study
a lot of them were six figure businesses
some of them were even more than that um
but we're not talking about like very
small businesses we're talking about a
lifestyle that can support someone or
even support a family um so it is
possible so the central message of my
work with the art of non-conforming
is you don't have to live your life the
way other people expect and you can do
good things for yourself and for others
at the same time it's not a false choice
and there's all kinds of people all over
the world doing that in different ways a
lot of them are entrepreneurs a lot of
them are artists some are students some
are retired folks who are embracing a
new career um and my message to all of
them is you're not alone and we can do
big things together uh so come and be a
part of something you know whether it's
an event like here in Canada whether
it's somewhere else um you know whatever
it is I want to affirm the value of
unconventional living I want to help
other people do that um just as many
people in the
community so really good stuff here
because where we're going here Mark
is the you're not alone in thinking that
there is
something else other than working in a
job for someone else you can start your
own thing but also one of the greatest
complaints of entrepreneurs is how
lonely entrepreneurship can be right
particularly in the early days and I
think it's a very powerful message that
you're not alone other people are going
through it so you know you're not the
only crazy one so that's good but two
there are a lot of people who are
choosing and look just think about life
postco a lot of people have
reconsidered how they are conforming to
the things in life that are have been
the traditional path and as speaking to
someone who only did seven weeks at
College um I really relate to this
because you know in my own clumsy way
I've had to go and find make the art of
Conformity work for myself and raise a
family and and have a house and all of
that sort of stuff so I really relate to
this and I think that inside of this
more than anything is other PE you're
not alone because other people have done
it and
succeeded yeah so if and this is a big
if if this path is for you you're not
alone I'm and I think this is a
brilliant message M yeah and I think
this is a message that entrepreneurs
really do lose track of because you get
so caught uh in the business you know
you are talking about and trying to fire
or hire the right people you're got one
eye on you know your your pnls the
stress of you know uh putting your
family through you know tumultuous
emotions whatever it might be and I
think that is lonely for people and
really what we've uncovered with Chris
for example is that it can be something
that is joyous as well and I think that
work that you know we've referenced in a
previous show for example Elizabeth
Gilbert with big magic is an empowering
message it is one that we want to adhere
to um we want to go out and explore and
find things that really do get us
excited and one of the ways of doing
that is by going out and and having a
challenge you know going out and maybe
have a little bit of a feeling of
discomfort maybe go out and try
something new without the reassurance of
of a boss yes or other people and you
know when you do go through the the
Wilderness alone and come out the other
side it just teaches you how strong you
are and that's why you want to go and
take on that challenge but I don't think
we can leave our audience sort of
dwelling in this valley of darkness mark
have you got have you got a clip to kind
of liftt us out here and connect us to
the world yeah you're right we we need
to cave out of all of this we're not
saying don't out and do it what we're
saying is go out and do it and embrace
the challenge and this final message
that we've got from Chris which is our
outro for today's show but also the
Chris Gilbo series is really one that
helps us remember that businesses your
hopes your dreams your passions whatever
you want to call it the work that you're
doing day in day out it cre creates
shared emotions shared experiences
shared values and ultimately what
business really does is it breeds
connections so let's hear from Chris one
more time with regards to how business
really can make life pretty
exciting inspiration combined with
action I hope that people will read the
book and and say not only it was a good
book but I hope they read it and say you
know I read this and then I went and
then took action on it and I I started
my own little micro business um or I
improved the one I had or I helped
someone else with their um I really hope
that uh that inspiration will be
combined with action because I talk a
lot about freedom and uh the question I
would have to all of us or to anyone
who's watching is uh do you have enough
freedom in your life and are you doing
most of what you love most of the time
uh all of us have things that we have to
do from time to time and that's okay um
but most of the time you know are you
doing something that you find meaningful
that's challenging and rewarding and
then because uh freedom and
responsibility are correlated uh are you
making the world a better place you know
are you giving enough um do you feel
like you know you're doing enough for
yourself and for others um the second
thing that I hope for is uh education
for all those people who want to start
something but don't know what those next
steps are um the book has lots of
examples and checklists and case studies
and you know one-page business plans and
promotion plans um again just kind of
helping people take those next steps and
then the third and final thing that I
hope will come out of the book uh is I
hope it will create a sense of urgency
uh among those who read it um because we
do live in this remarkable beautiful age
where we're all connected and you know
we can come together today but we can
also go and reach you know tens of
thousands of people all over the world
um based on shared ideals and and that
has to be the the big thesis doesn't it
Mark like you can put your little
Shopify uh store up online you can put
your little blog up there build your own
channel on a platform and really talk to
people on all four corners of the planet
it it's such a remarkable moment isn't
it yeah it it can be you know and I
think there's a lot of opportunity that
we are invited to take part in if we
want to go out and Chase it with regards
to setting up a side hustle a business a
$100 startup um because you can go out
and have a lot of fun and create
meaningful experiences for other people
you know for example if your idea is to
create a
um a particular way of teaching somebody
a musical instrument if you really enjoy
it and it's you know it's a
non-conformist approach perhaps to use
Chris's words go out and give it a go
because you might find that a handful of
other people really dig what it is that
you're trying to sell and I think not
getting it out there not giving it to
the world is a bit of a waste you know
it's a wasted opportunity for others to
really enjoy what it is that you have to
share I would agree I would agree and um
it's just I think it's so awesome when
you can take something that you're
deeply interested in build a business
around it and by business you're
effectively going out the world and
creating value because you don't have a
business if you don't create value and
then the whole trick is can you create
that value for others while capturing
some of the value for you so you know
you can do well by doing well with
others this is like such a powerful idea
I think this is really why I think
entrepreneurship is such a noble thing
not only is it hard that the
actual prerequisite for a successful
entrepreneurship is helping others
because if you help people with your
product or service they pay you for it
because it's of such value and so in a
funny way it keeps you very honest and
helps you create value for others um
very very U powerful kind of frame to
look at doing your $100 startup we've
had lots of ideas mark on how to do a
$100
startup of all of the ideas and and
maybe you're working on a your own
startup side hustle idea of marriage
celebrant I don't know that's right but
which which of these resonated for you
in that situation well well actually as
I think about setting up my own business
uh looking at policies procedures all
the work that we've studied on the
moonot show is in invaluable to getting
over the initial humps and you know
speed bumps that are in place I think
the thing that I'm really taking away
from Chris today is actually that last
clip that we heard and the reason being
that we get stuck and maybe I'm talking
for myself you get stuck thinking oh is
this going to work for me am I going to
have value am I going to enjoy it but
actually what we were just saying there
is it something worth for the world are
others going to enjoy it I think is as
much of a motivation as putting you know
an extra 400 bucks in my pocket or
whatever you might be chasing with a
side hustle yeah so actually one of our
members uh was emailing uh just two days
ago and um was raving about um uh Feel
the fear and do it anyway by Susan
Jeffers and another book that we had
covered on the show and it was such a
priv privilege to have that shared
interest and this individual lives in
the nordics right and I'm in Sydney
Australia and we're both just
celebrating two books that have been
huge in our lives that that to me is a
classic example so we're we've both got
we're both voting for for clip four
today Mark so great work in fact mark
thank you so much for pulling together
all of these clips uh for show
274 and thank you to you our listeners
our viewers and our members for a study
and a conversation on the $100 startup
by Chris Gilbo boy did we cover some
ground we talked about you get the
chance to decide what success looks like
when you think and work alongside the
$100 startup and it really means that
you can go and dig and look for a
passion and a skill that can create a
great business now after all of that
excitement you'll invariably face the
valley of darkness but you're not alone
there are many others that have been
through this journey and have got
through to the other side of the
challenge and in doing so they've
connected with people not only in their
local community but far and Far Beyond
and it's that connection and that
creation and that exchange of value
which really does connect people and
actually brings out the very best
version of themselves and that is
everything that we're about here on the
moonz podcast that's a wrap