Demand Geniuses: Revenue-Driven B2B Marketing

Dave Boyce is a veteran SaaS entrepreneur who has built and sold five companies, including exits to Amazon and Oracle. Now an advisor at Winning by Design, Dave Boyce brings a wealth of experience in designing revenue architecture and compounding growth strategies for scaling businesses.

Dave unpacks the lessons learned from moving between startup and enterprise environments, the real value of experience at big companies, and the mindset shifts required to build impactful, scalable growth engines. Learn more about the concepts behind product-led growth, the bow tie revenue model, and why recurring impact is the foundation of recurring revenue.

Tune in to this episode as we explore:
(03:22) Lessons from Oracle experience
(07:18) Crafting a product-led playbook
(09:55) First principles of growth
(14:13) Winning frameworks and principles
(18:50) Funnel focus: sales vs implementation
(19:30) Customer journey and retention
(23:48) Revenue architecture and collaboration
(27:00) Peer collaboration driving AWS growth
(31:51) Future of product-led growth
(32:49) PLG impact on software renewal
(36:36) Jobs to be done explained
(40:07) Marketing's role in user retention
(45:12) Rethinking ‘campaign’ in marketing
(49:17) Strengths, weaknesses and branding
(50:22) Founder challenges and insights

Links mentioned in this episode:
Dave Boyce on LinkedIn
Winning by Design
‘Freemium’ by Dave Boyce
‘Competing Against Luck’ by Clayton Christensen

What is Demand Geniuses: Revenue-Driven B2B Marketing?

Demand-Geniuses is the podcast for revenue-focused B2B Marketers. We bring you the latest insights and expert tips, interviewing geniuses of the B2B Marketing world to bring you actionable advice that you can implement to accelerate growth and progress you career. The role of Marketing in B2B go-to-market strategy has changed drastically. It's more important to revenue generation than ever as buyer engagement becomes more digital. We equip you with the information you need to thrive in this new, revenue-critical role.