The Few Will Hunt Show

In this episode of The Few Will Hunt Show, Joey and Drew continue their deep dive into how to turn your side hustle into your main gig. They take you through the 5 S’s: Story, Service, Sacrifice, Skills, and Standout, sharing real-life insights and practical tips to help you transition from passion to profession. If you missed Part 1, make sure to watch it first where they discuss the first two S’s: Story and Service. In this Part 2, they explore the final S’s: Sacrifice, Skills, and Standing Out. Discover why sacrifice is a necessary part of the journey, how investing in skills can transform your hustle, and why standing out in your industry is the key to success. Don't miss this episode packed with practical tips to help you transform your passion into a full-time career.

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What is The Few Will Hunt Show?

The official podcast of Few Will Hunt, the world’s largest community of hard workers and 100% Made in the USA apparel brand. We’re on a mission to restore the dignity of hard work and help others live The Rules of The Few to strengthen ourselves and strengthen society. No entitlement or excuses are allowed here.

Drew Beech:

The people that are gonna be with you on your journey to where you wanna go are gonna understand when you tell them no. You can't say yes to everything and also say yes to your dream.

Joey Rosen:

It takes it takes what it takes, and that's the end that's the end of the story.

Drew Beech:

Welcome to the Few Will Hunt Show.

Joey Rosen:

Let's talk about the 3rd s in the cycle. And, this one is, is a hard pill to swallow, I think, for a lot of people.

Drew Beech:

Yeah.

Joey Rosen:

And that is sacrifice.

Drew Beech:

Oh, yeah.

Joey Rosen:

Right? So when you're looking at this soup, if you wanna call it a soup instead of a cycle, when you're looking at this soup of the things required to turn your side hustle into your main gig, sacrifice is one of them, man.

Drew Beech:

Yeah.

Joey Rosen:

Ain't no way around it.

Drew Beech:

No. Not no matter what stage of the the cycle you're in or the soup you're in

Joey Rosen:

Yep.

Drew Beech:

I mean, to this day, it's funny when you mentioned sacrifice, in this framework going into it. Yeah. I had a thought and I was like because you said, oh, the the you gotta you might have stopped watching sports. You might have stopped doing this, stopped doing that. And realistically, it's to I thought about it how it applies to my own life, but it's not even sacrifice anymore.

Drew Beech:

It's just my life, and I built this life. And I love it so much that it doesn't even feel like I'm sacrificing. You know what I mean?

Joey Rosen:

So, man, you were, very, intelligent, and, you're fast forwarding a little bit. Okay. That's definitely

Drew Beech:

bad habit of doing that.

Joey Rosen:

No. That's good. It's a good habit. It's we're in sync, and it's setting expectations of, you know, we're about to go for everybody watching and listening. Would you agree?

Joey Rosen:

So let's let's pick that apart a little bit. Would you agree though that in the beginning, it does not feel that way?

Drew Beech:

No. Yeah. Yeah. Yeah. In the beginning, it does it it's definitely not that way.

Drew Beech:

That's a good point. Yeah.

Joey Rosen:

It's We are such strong reframers.

Drew Beech:

Yeah.

Joey Rosen:

Like, somebody could literally walk in and just, like, take a the dump, like, right here in front of us live and walk away. And you and I would be like, well, we should learn. We should have locked the door. You know what I mean? Like, there would be no you know what I mean?

Drew Beech:

Well, no. Not to not to lock not leave the door open next time.

Joey Rosen:

Right. Exactly. So the reframing is is something that, you gain with experience along the way if, for everybody watching and listening. If you're really not great at reframing yet, you you gain that with experience. But, you definitely reframe on the journey.

Joey Rosen:

You learn how to reframe sacrifice into investment.

Drew Beech:

Yeah.

Joey Rosen:

You you learn how to do that. And sometimes, even when I make content, I'm like, you know, for, like, say, my personal page or whatever, I put a reel out there, and I talk about sacrifice. Like, I really wanna say investment, but we need to tell the few, like, in the beginning, it's sacrifice because it's painful, and it feels that way.

Drew Beech:

Yeah. Even I mean, I feel like I did even reframe out if we're in the story section

Joey Rosen:

of We are in this. Let's hit them.

Drew Beech:

Is that okay? Do we deviate from the from the framework, or do we were you planning on doing that at the end?

Joey Rosen:

I mean, let's tell some stories of sacrifice from the beginning. Let's start with let's start with a, easy example. One that's I say is a easy example, but for you, it wasn't so easy. Like, you sacrificed a complete floor of your home.

Drew Beech:

Yeah.

Joey Rosen:

That's right. Entire basement.

Drew Beech:

That's what I was

Joey Rosen:

All 10,500 square feet of your basement. All

Drew Beech:

all 1000 feet. 1,000 square foot of the house at the time.

Joey Rosen:

You you sacrificed your entire basement where you could have been down there at park or wrestling. You could have been doing

Drew Beech:

That's what I wanted to

Joey Rosen:

do. Overrun with inventory.

Drew Beech:

But you got me thinking now too because in the beginning, someone said that was sacrificed. Right? Like, it was sacrificed, like, for my house. Like, to me, that wasn't even crazy. I was so grateful Yeah.

Drew Beech:

For each each box I had to get put in there, man. Our business was doing better.

Joey Rosen:

Mhmm.

Drew Beech:

So for every square foot it took up, I was even happier. Yeah. So it's like when you're reframe when you're building something you love, you re you still reframe it and and shift your perspective that it the sacrifice all seems worth it even when it comes longer than you expected.

Joey Rosen:

Yeah.

Drew Beech:

So when we started, thinking back to it now, it was definitely kind of rough. But it started with 1 rack, turned into 2 racks, turned into a full basically, a full warehouse build out in my basement at one point. But there is a lot

Joey Rosen:

a, not a operationally well, the operation was sound, but how how can I how can I word this? Not a

Drew Beech:

We wouldn't highly efficient. OSHA wouldn't approve this.

Joey Rosen:

It wasn't OSHA for for sure. Not a highly efficient and safe Mhmm. Build out.

Drew Beech:

And the walls, or the boxes were packed to the ceiling that went to my laundry room, my my my mudroom, like when you came over and went down there Couldn't move. You you couldn't move. You have to it'd be a maze. Yeah. So You

Joey Rosen:

can't tell me that there weren't, like this is this is the thing. Like, we need to meet the few where they are. Right?

Drew Beech:

Yeah.

Joey Rosen:

We are, at this point, our journey is so good. We're like expert reframers, man. You know?

Drew Beech:

Yeah.

Joey Rosen:

And I'm sure the few we could do a whole show on reframing, and maybe we will. Like, I'm sure but I want them to really understand that even though you're able to reframe that situation so well Yeah. Dude, there's still a part of you. When you walk in your basement, you're like, what the f, man? Like, this is crazy.

Drew Beech:

Yeah. When it Stressing you out. You know? Dig it out. Yeah.

Drew Beech:

It it it felt like it was timing. I don't know. I was pushing it a little bit because it was, there I had no work, like, separation. I couldn't get away Mhmm.

Joey Rosen:

For,

Drew Beech:

like, when you leave the off I mean, obviously, we still work 247. Yes. But you can at least

Joey Rosen:

Oh, there's no boundary.

Drew Beech:

Yeah. There's no boundary. It was like, I couldn't just sit for a minute and not be at work. Yeah.

Joey Rosen:

Yeah. You you you know?

Drew Beech:

So what what I wanna get into the the part that now seems crazy, but at the time wasn't because I was I was just in the flow state. Mhmm. But one, we had employees, car, pretty mayor coming in literally all day every day just like in and out the back door. They basically had keys in my back door.

Joey Rosen:

Mhmm.

Drew Beech:

So no personal space either, but I, I go on days when an employee couldn't be there to pack the orders or, realistically, they had they they were on a certain schedule, we we'd be eating dinner as a family, and the UPS guy would come and we'd stop eating dinner, and we all go take it. And it was like, oh, that was an everyday occurrence because they would be there to pack the orders during the day, and then they would leave them there for us to take out at night. So we'd have to stop dinner, take them out. Like, and then days when they couldn't come, the whole family would be down there packing all the orders for the day. Like, it was again, I'm just even grateful for it now because I thought Parker valuable lessons at that time.

Joey Rosen:

Mhmm.

Drew Beech:

And he saw what it took to actually build something or do something great. So Yep. But looking back on it now, it definitely was. It was a little

Joey Rosen:

crazy. Yeah. Absolutely. I mean, you're you're touching on more even more sacrifice, sacrifice of your time with your family. You know what I mean?

Joey Rosen:

Sacrificing of boundaries

Drew Beech:

Yeah.

Joey Rosen:

Sacrificing of peace to a certain degree. Like

Drew Beech:

What was special though is I think Parker is the

Joey Rosen:

There you go. Reframing. Yeah.

Drew Beech:

I think Parker is the kid, like, the kid he is today. Like, anyone that meets him just knows there's something special about him because that was just life for us.

Joey Rosen:

He was around to work?

Drew Beech:

Yeah. It was. It it it was such a and Amanda was starting her business at the time, the gym. So, like, we were he grew up just in this the the the middle of the startup phases. It was, like, it could've been great for him, to be honest.

Joey Rosen:

Yep. Yeah. I, you're you're hitting on all all the different sacrifices. The point that I'm trying to hammer home to the few is a key component of this process is sacrifice, and you must reframe those sacrifices as investments.

Drew Beech:

Mhmm.

Joey Rosen:

As investments in your ultimate end goal. Right? That social contribution, that personal goal, that professional or financial goal, like, you have to reframe those sacrifices because the journey is laid in with them.

Drew Beech:

Yep.

Joey Rosen:

So if you, again, aren't sacrificing something, you ain't gonna turn it. You're not gonna turn the corner. Yep. You know, from side hustle entrepreneur to full time entrepreneur. You're just not gonna do it.

Joey Rosen:

You know?

Drew Beech:

What's the next s in the I'm I'm jumping ahead, but I just wanna I have a a something in mind.

Joey Rosen:

Yep. I wanna talk about I wanna talk about standing out. I wanna talk about skills. And then, potentially, I wanna talk about sophistication. But

Drew Beech:

Alright. So this kinda goes with sacrifice. Do you let me know if this applies? Mhmm. My friend, professor Mike at Gracie Baja, the fellow entrepreneur and great thinker.

Drew Beech:

Yeah.

Joey Rosen:

That mean Yeah.

Drew Beech:

Professor Mike? No. That's professor John.

Joey Rosen:

Oh, he's

Drew Beech:

professor John. Professor Mike is you know, he owns a couple GBs, but he said starting a business is great, and everyone wants to start a business, but then you you create the logo, you create the business, and then you gotta cross the Sahara to get to to where you wanna go.

Joey Rosen:

Yeah.

Drew Beech:

So that comes out of the sacrifice. But when he said I thought that was such a great way of saying of of depicting entrepreneurship. Like, that is the truth. Like, you're literally, for the beginning phases, crossing a desert. Yes.

Drew Beech:

And that's where the sacrifice comes in because Yep. It takes a lot more of you at that point to

Joey Rosen:

Yep.

Drew Beech:

Build something than it does to keep something alive.

Joey Rosen:

There's more demanded of you. There's way more demanded of you. I I, dude, I couldn't even count all the sacrifices. I'm sure you couldn't. Like, if we sat back and said, okay.

Joey Rosen:

What have we sacrificed to get to this point? I mean, we've sacrificed simple things like watching sports, following sports. Like, we both love sports. We both love hockey. You know what I mean?

Joey Rosen:

Like, I can't tell you the last time I watched a hockey game. Can't tell you the last

Drew Beech:

time I've

Joey Rosen:

been to

Drew Beech:

1 either.

Joey Rosen:

Yeah. You know? Yeah. Simple stuff like that all the way to, honestly, man, like, sacrificing relationships. Yeah.

Joey Rosen:

Yeah. You know? People that couldn't believe, couldn't see it as possible, and also couldn't keep their mouth shut about it. You know? Sacrificing relationships, sacrificing financially.

Joey Rosen:

You know what I mean?

Drew Beech:

That's that's true. I mean, you're definitely I mean, there's no getting around it. I don't know any entrepreneur that I've talked to that made that jump from a side hustle to the main gig that didn't take a pay cut. Yep. I think that's just like, it's very I would say

Joey Rosen:

A a pay cut or sporadic periods of no pay.

Drew Beech:

Yeah.

Joey Rosen:

You know, you we talked about sacrificing of boundaries. You know? We sacrifice peace sometimes, you know, for chaos.

Drew Beech:

Yeah. And, realistically, you said sacrificing relationships, and and people just don't the people that are gonna be with you on your journey to where you wanna go are gonna understand when you tell them no.

Joey Rosen:

Yeah.

Drew Beech:

Right? It's those you're gonna realistically, I've heard other even unproced athletes, like, you're gonna miss out on birthday parties and and weddings. And, like, sorry, I can't come to this because the work is more important than attending that event. And that sounds crazy or cold hearted, but there are you you can't say yes to everything and also say yes to your dream.

Joey Rosen:

Yep. It takes it takes what it takes, and that's the end that's the end of the story. Mhmm. You know? I don't look at it as the sometimes I do.

Joey Rosen:

Like, the work's more important. The work's more important than me watching the Flyers. Yeah. The work's more important than me going to the bar. Yeah.

Joey Rosen:

You know what I mean? Like, in their early days and hang out with the boys. Like, sometimes it was that, but, really, what it always came back to for me was the commitment was more important. We looked at each other actually, I think we're on the phone when we said it the first time. And we said, we're gonna do this or we're gonna die.

Drew Beech:

Yeah.

Joey Rosen:

And that commitment

Drew Beech:

Die on the sword is what

Joey Rosen:

he's saying. Not not die. Yeah.

Drew Beech:

So What's the the the they call it on there on the, on alive. Did you ever hear that?

Joey Rosen:

No. I

Drew Beech:

think they say it so it, like, doesn't trigger people. Like, because that is trigger work. Yeah. I saw it the other day, but it said, this person on alive, this person. I don't know if it was a soft thing or just the algorithm or the AI or the bots would have saw kill and, like, turned it off.

Joey Rosen:

Oh, man. Oh, man.

Drew Beech:

Unaligned. That's your work your work for the day.

Joey Rosen:

Oh, man. Don't get me started. I don't know if I wanna go down that whole that whole thing, that whole rabbit hole right now. For me, it was the commitment. Like, that commitment we made, it it keeping that commitment to myself, keeping that commitment to you, keeping that commitment to our community.

Joey Rosen:

So we made it to them too. Yeah. You know, we made it to each other first, then we made it to them. Yep. That was more important

Drew Beech:

I agree.

Joey Rosen:

You know, than than some other things. And not everybody's gonna understand that. You are going to sacrifice being understood. That's a big one. You have to be prepared to be misunderstood on this journey.

Joey Rosen:

Everybody, every crab is gonna try to pull you back in the bucket because they don't understand, and they don't believe going all the way back to the to the first s, the story. As They don't believe they could do it, and they're gonna project that on you.

Drew Beech:

As you say that too, I I think I'm relating this to other walks of, like obviously, athletes are entrepreneurs as well. Right? Like, they are chasing a dream and building something building their name. Mhmm. But realistically, you'll think that all the kids whose dreams are shattered at age 6 when they tell their mom and dad they wanna be a professional athlete.

Joey Rosen:

Yeah.

Drew Beech:

And they say, oh, that's crazy. That's reserved for these people. And

Joey Rosen:

I would never.

Drew Beech:

Parker would never come to me and said he wants to be that be anything yet. He says he wants to be an entrepreneur, but I think that's because he he grew up he was an entrepreneur from the time he was 2 to 5.

Joey Rosen:

Yeah. Yeah. So that's

Drew Beech:

all he knows really, but he hasn't really isn't really idolized athletes or anything just yet. But if he came to me and said, that would be in the NBA. I would say, okay. This is what

Joey Rosen:

you have to do to get there.

Drew Beech:

Let's figure it out. Yeah. Oh, we're

Joey Rosen:

This is how you

Drew Beech:

working out 3 times a day.

Joey Rosen:

This is how you this is how you believe that it could be possible, and this is how you work to make it possible.

Drew Beech:

Mhmm.

Joey Rosen:

You know what I mean? No no possibility blindness whatsoever. You know what I mean? This is how this is how you do it. Our kids, our oldest, my oldest, Everly, Parker, they're at interesting ages because this is the age where people start to tell and be realistic.

Joey Rosen:

Like, my youngest, Cecilia, she's in pre k.

Drew Beech:

Yeah.

Joey Rosen:

So she can come in and say, I wanna be an astronaut. Yeah. And it's like, of course, you can. Well,

Drew Beech:

she could say she wants to be a cat, and they would

Joey Rosen:

Yeah. They would say you are. Bro. My kid my kids are my kids are in Catholic school, and they're holding the line. They're they're holding the line in my kid's school.

Joey Rosen:

So she'd come in and say, hey. Look. Like, I wanna be an astronaut. And they're like, cool. Like, let's do it.

Joey Rosen:

Like, draw yourself in a rocket ship.

Drew Beech:

Yeah. What age does that stop?

Joey Rosen:

Listen. In pre k. Right? Yeah. It's like, okay.

Joey Rosen:

Let's imagine that. Cecilia, what would you look like in a rocket ship? Draw yourself in a rocket ship. Dude, all the underpinnings are there.

Drew Beech:

Yeah.

Joey Rosen:

But then I think around this, like, 2nd, 3rd grade, right, around that age where are where Everly is and where Parker is, it starts to, like people start to tamp them down. Yeah. Oh, well, just so you know, only certain people can be astronauts, or, you know, not everybody can be an astronaut. I love that. Yeah.

Joey Rosen:

I love that one. Not everybody can be an astronaut. We're just using astronaut. Not everybody can be an athlete. Not everybody can be an entrepreneur.

Joey Rosen:

No shit.

Drew Beech:

Yeah.

Joey Rosen:

You know why not everybody can be it? It's not because it's not possible. Yeah. Right? It's because people don't believe they can do it, and they don't work hard enough to be it.

Joey Rosen:

Done. That's the reason.

Drew Beech:

I agree.

Joey Rosen:

You know what I mean? God gets me so fired up, dude.

Drew Beech:

That was actually and another thing that came to mind when you were saying that too is, like, shoot for the moon, land in the stars. So, like, maybe and we're getting very space oriented, but I've always loved that that quote though because realistically, like, say you do wanna be in the NBA and you work really hard to get there and you're it doesn't always work out

Joey Rosen:

Yep.

Drew Beech:

You could play in a different league or or or you're still

Joey Rosen:

Or maybe you under maybe you you find out that you wanna be, like, a sports therapist

Drew Beech:

or you wanna

Joey Rosen:

a coach or you find you you're out there doing it and working and gaining the experience

Drew Beech:

and fulfilled in a different way.

Joey Rosen:

Building your purpose Yeah. Which leads to fulfillment. I got another space. Well, I I got another space one for you. Right?

Joey Rosen:

This is good because, like, space is far away. It's high. Right? So, like, another reason I think people don't turn their side hustle into their main gig. It's not because they aim too high.

Joey Rosen:

They don't aim for Saturn and miss it. They aim for the moon, and they land there. They don't aim too high and miss. They aim too low, and they hit it.

Drew Beech:

Are you sure Saturn's past the moon? I I don't I mean, I just wanna come correct if we're

Joey Rosen:

you know the solar system?

Drew Beech:

No. I'm not very I'm not very Dang.

Joey Rosen:

Keep us honest. There's rings, dude. True of

Drew Beech:

this culture.

Joey Rosen:

Yes. Of course.

Drew Beech:

Okay.

Joey Rosen:

Yeah. Yeah. I mean, I appreciate you being a fact checker and shit, but, actually, I owe 2 I owe money in the bucket. So I'll put it in the bucket because I said

Drew Beech:

I just

Joey Rosen:

throw you out of my dear.

Drew Beech:

You fucking

Joey Rosen:

Yeah. It's good. I mean, look. We're talking, like, high and low. This is kinda like distant distance and, like, depending on how you think of quantum.

Joey Rosen:

But

Drew Beech:

I feel like I'm

Joey Rosen:

Let's go let's go away from space. Let's let's go let's go with just well, you said sun, moon, and stars.

Drew Beech:

I said shoot for the moon, land into the stars.

Joey Rosen:

Okay. Well, think about the stars, though, man. Like

Drew Beech:

No. Obviously, we can't see Saturn's on the moon. Yeah. Cut that out there.

Joey Rosen:

Edit it out. But you you get where I'm where I'm going. Right? Like, people, they don't fail to achieve their dream or turn their side hustle in their main gig or whatever because they aim too high and they

Drew Beech:

miss it.

Joey Rosen:

They aim too low and they end up hitting it because they're believing their head trash, and they're believing all the crabs in the bucket Yeah. That are trying to pull them back to their head trash.

Drew Beech:

Yeah.

Joey Rosen:

You know? Yeah. What what other, like do I feel like we I feel like we gotta tell some. Do we wanna tell any bloody war stories around sacrifice? I mean, there's too many really to count.

Drew Beech:

No. It's realistically, mainly, like, to put the

Joey Rosen:

Pin in it?

Drew Beech:

Yeah. I mean, you got this is I'm curious what your thoughts are on this, but to be an entrepreneur, your relationship with money has to change as well. Mhmm. Like, how much money did we pour into our first however many runs of

Joey Rosen:

Yeah. I mean Sure.

Drew Beech:

It's like we were just it was constant. Oh, we need remember, like, oh, you you need this much. I'm really, okay. Like, we're just, like, literally

Joey Rosen:

I mean, we weren't independently wealthy. You know? We were doing well. We were doing 8 jobs.

Drew Beech:

Savings. Our life savings.

Joey Rosen:

Yeah. I think where where you're going with that is, like, you need to sacrifice your scarcity mindset as well. Yeah. On that tip, something you should be sacrificing, your scarcity mindset Yeah. And and leads into abundance.

Drew Beech:

To to create to do business specifically, you need to know that those dollars going in are all an investment into what your business can become.

Joey Rosen:

Yep.

Drew Beech:

Like, it's not it's interesting and just, that people in a typical and I see this in my family and friends in a typical 9 to 5 type of job. It's like, oh, you get that paycheck that might go to this money. Mhmm. And then it goes to these these bills or these expenses, and this is what I have left over to spend on myself. Mhmm.

Drew Beech:

When realistically, you have to not get so tied to every dollar that comes in and all and be willing to risk. And I don't risk or even willing to go into the negatives at some point Mhmm. And and in order to make something You gotta

Joey Rosen:

go you gotta be committed. You gotta be all in.

Drew Beech:

Yeah. Make somebody say happy.

Joey Rosen:

There. Like, if we stick with this ass. Right? You're sacrificing what is traditionally referred to as security.

Drew Beech:

Yeah.

Joey Rosen:

You know what I mean? The paycheck. You're sacrificing it. It's a must. Yeah.

Joey Rosen:

There's no that's another thing I think that if you want something like practical tactical that keeps people from completing this journey, it's the inability to sacrifice that security. Thinking that they can engineer a way Yeah. Around it, and you can't because you gotta be all in. You know? When Bedros came into Fuel Hunt as our partner, right, what was the first thing you told me?

Joey Rosen:

No part time owners, dude. Yeah. Quit your job. Yeah. Quit your job because I was I was towing the line.

Drew Beech:

We were we were hanging on.

Joey Rosen:

I was hanging on. Yeah. You know? And I had to I had to make that sacrifice. Yep.

Joey Rosen:

You know? I had to you know, talking about financial risk, I had to go from, like, from earning a very good income to earning what I earned when I was in my early twenties, my first job out of school, All for the love of our community, for the impact that we wanted to have on society, for the commitment that we made to them and to each other. You know? It's another it's another big sacrifice.

Drew Beech:

Right.

Joey Rosen:

This is a nice segue in into, the 4th s, and and let's let's talk about it, and that's skills. Because investments must be made. You've got to, like, you're talking about you're talking about changing your relationship with money, changing, how you look at it. You have to, with the funds that you have or the time or the energy that you have, you have to start investing in yourself to build skills. Because the strength of your transition from side gig or from side hustle to main gig, the strength of that transition is only going to be as good as your skills.

Joey Rosen:

The only way to shorten that is to build more skills. The only way to build more skills is to get out there and do it. So an important thing that we always did, and we still do, is we learn and apply immediately. We don't learn for 4 weeks a bunch of stuff and then say, okay. Now I've now now that I've learned all this stuff, now I'm gonna go do it.

Joey Rosen:

Like, we're learning on a daily basis, and we're doing on a daily basis. We learn something, we put it in okay. You know, we just learned this. How can we put this into practice, you know, in the in the business? Or how can we put this into practice in our content to help our community?

Joey Rosen:

Because this is all learning that we had from business. Like, whatever. Mhmm. You know? Skill development is the thing that strengthens and time collapses, this transition.

Drew Beech:

I agree.

Joey Rosen:

And there's, bro, there's a lot of learning out there, and there's not a lot of doing. No.

Drew Beech:

Yeah. In this space too, there's a lot of consumption and analysis, paralysis. What do you call them? You call it Yeah.

Joey Rosen:

I mean, it's overconsumption and undercreation.

Drew Beech:

There's you have a word for them, though.

Joey Rosen:

Some people call it mental masturbation.

Drew Beech:

Yeah. Yeah. Yeah. Mental, like, mental masturbation, something like that. And

Joey Rosen:

Oh, that's, like a success zombie.

Drew Beech:

Yes. Yes. Yeah. It's like a

Joey Rosen:

for Zella knot, I think. Mhmm.

Drew Beech:

And, Oh, no.

Joey Rosen:

He's success fairy. He might have been success zombie too. I don't know. But

Drew Beech:

But nevertheless, they take a lot of information and consume a lot of information, and it's all great and it's all out there. But the how quick you can you said quickly. Mhmm. How quick you can take that information and apply it to what you're doing, it ultimately is what determines your success.

Joey Rosen:

Yes. Bedros, Craig, 2 of our good friends, they say it all the time. Success loves speed.

Drew Beech:

Mhmm. I love it. Yeah. Yeah. I I saw that.

Drew Beech:

That's actually, Craig's email, signature, success loves speed.

Joey Rosen:

Oh, is it really? Yeah. Yeah. Yeah. That's awesome.

Joey Rosen:

And it's the truth because the doers will always win.

Drew Beech:

Mhmm.

Joey Rosen:

They will always win. And to your point earlier in the show, they may not be smarter than other people, but the doers will always win. Those that learn and immediately apply. Mhmm. And that's an important part of the journey.

Joey Rosen:

Mhmm. You can sit around all day All day. And research your mission statement, your target audience. You can go all the way back to service. You can sit around all day and say, how do I best serve others?

Joey Rosen:

Does this sound right? You need to land on it and go and evolve as you go. Yep. You know what I mean?

Drew Beech:

Yeah. Realistically, go make a sale. You know what I mean? If if if we're related to business specifically, like, go sell something. Like, get your logo, get your brand, get your product, and then go.

Joey Rosen:

Yep. Some of the coaching, calls that I do in Fuand Rise, this topic comes up all the time because I say it's the way that we literally went from 2 members of the community to 200,000 members in our community. It's how we went from our first sale to our first $1,000,000 in sales. We moved quickly with attention to detail, speed and detail. You know what I mean?

Joey Rosen:

Mhmm. Equal success. Mhmm. So skill development one other thing I wanted to hit on there is the first time you try something or do something I know this sounds obvious, but we have to say it. The first time you try something or do something, what's the probability you're gonna hit it out of the park?

Drew Beech:

No. And no matter how good you are when you start, in 3 to 5 years, a year even, you might look back on that old stuff

Joey Rosen:

Oh my god.

Drew Beech:

And be disgusted. So no matter how good it is when you start, it's not gonna be good enough for what you think it your standards will be in the future.

Joey Rosen:

Of course. Yeah.

Drew Beech:

So you might as well just start.

Joey Rosen:

I mean, it's rule of the few. Right? And it's we've had rules of the few all throughout these, these s's in the cycle, you know, service, you know, to get give, you know, all that stuff. But it's a rule of few, like pledge growth to the grave. You know?

Joey Rosen:

Like, you have to constantly be growing, not just to make the transition from side hustle to main gig, not just to monetize your skills, but to stay there. Not to get not just to get it, but to keep it.

Drew Beech:

Oh, yeah.

Joey Rosen:

You know what I mean? Oh, yeah. Especially nowadays. It'd be over we've run over Mhmm. You know, if you're not constantly developing your skills.

Joey Rosen:

So, you know, question, for the few that are making, you know that are in this process and making this transition. Like, what other skills do you need? Right? Who has those skills? How can you acquire them or the knowledge that those skills require and put it into practice immediately.

Joey Rosen:

So that's the where we at now? That's the 4th s. Right?

Drew Beech:

Oh, that was that was the 3rd.

Joey Rosen:

No. We did, yeah. It's the 4th. We did story, service, sacrifice, skills. Right?

Joey Rosen:

And then, anything else to to add on the skills based stuff?

Drew Beech:

Yeah. I would I will say, though, I know we kind of shit on the oh my god.

Joey Rosen:

Yeah. I have I have 40. So what we're doing here for those

Drew Beech:

just 20 then?

Joey Rosen:

I mean, look. Whatever you got.

Drew Beech:

I mean, if you got it like that, dude, like For

Joey Rosen:

those that are listening and not watching on YouTube, what are you doing? You should be watching on YouTube. Number 1. I'm I'm kidding, but I'm not kidding. Number 2, we have the f it bucket, here.

Joey Rosen:

If you missed our previous episode, every time we curse, we make a donation to the f it bucket, and those donations go to Consequence of Habit, our partner nonprofit

Drew Beech:

Mhmm.

Joey Rosen:

Who, man, are improving society's mental health through mastering habits. So, so that's what we're doing. Every time we curse and you hear you hear, some, shuffling in our seats, that's us going for a while to put it in the f it bucket. So So back to your closing comment on sketch.

Drew Beech:

Will say there is a lot of importance in consuming that content, though. But I know we talked about mental masturbation or success zombies. Mhmm. You need to be a student of the game, and that's

Joey Rosen:

Oh, yeah.

Drew Beech:

One thing that we do every day

Joey Rosen:

is Oh my god. Every minute of the day.

Drew Beech:

Yep. Read, learn, gain getting mentors who are doing things that we want to do. Yep. Like, even mentor colleague like, colleagues networking and people in the space Mhmm. Just getting better every day so we can improve as business owners, individuals, and entrepreneurs.

Drew Beech:

I think one thing that kills a lot of dreams and businesses is people get complacent. They get comfortable. Mhmm. And we know comfort is a slow death. Right?

Drew Beech:

So they get to a place where they get complacent with where they are and everything going right, and then someone comes along and takes over. Right? Like, that beats them out for their Yeah. Customers, their competition. Yep.

Drew Beech:

But if you want to going back to side going from side hustle to main gig, if you want to be the best, you gotta be the best. So there's someone out there that has your customers right now.

Joey Rosen:

Oh, yeah.

Drew Beech:

And you need to make yourself improve your self better as an individual entrepreneur, a leader

Joey Rosen:

Yep.

Drew Beech:

And even at your like, even if you might be good at crocheting and that's what your that's your your endeavor, your Yeah. Your mission, then you need to be even better at all those things.

Joey Rosen:

Yeah. That's actually a good transition transition to the the last s, which is kind of like a a joint s. I will use standout as the s. It's also like sophistication. Right?

Joey Rosen:

So, you know, you've to recap, you've rewritten the head trash. You've rewritten the story, and you've taken out the head trash that was preventing you from getting started and using the numerous tools out there that are readily available to get started on your transition from side hustle to main gig. You you've taken care of this story. Right? Then we talked about service.

Joey Rosen:

Right? You've sat down and you said, look, personally and professionally, right, or, you know, from a fulfillment standpoint and a financial standpoint, this is what I have as goals. But most importantly, this is the social contribution that my new main gig is going to provide. This is how I'm gonna serve others. You've done that.

Joey Rosen:

Yep. Right?

Drew Beech:

Yep.

Joey Rosen:

Then, basically, you've bled, cried, sweat. You've sacrificed damn near everything you have. Yeah. Your peace, everything, to make the transition, and you continue to sacrifice to grow. Right?

Joey Rosen:

Yep. All along the way, you've built skills. Right? The skills required for you, not only to complete the transition, but keep it to make sure that from now to the foreseeable future, you're doing what lights a fire inside of you. You're doing what your heart's telling you you should do with your life

Drew Beech:

Yep.

Joey Rosen:

With your hands. You're doing that hard work, and you're being compensated for it. Right? Yep. This is a cycle, like I said before.

Joey Rosen:

You're going to revisit all of those s's. The last s that I wanted to mention, though, is standing out or sophisticating. Right? Let's go with standing out. Right?

Joey Rosen:

Because hand out. Right? Right? Yeah. Hand out still makes stand out.

Joey Rosen:

Mhmm. Let's go with standing out. As you go and you're you're cycling through this process, you are going to continually, like you were saying, have to improve, not just your skills, but how you serve others and how you appear in the marketplace or to the world. Right? You have to stand out.

Joey Rosen:

You have to differentiate yourself. The reason that I wanted to include this s in the cycle is because I think that when many people are making their journey from side hustle to main gig, in the beginning, there's a lot of imitation. You see other people that have done it, and you start to learn from them and do, consciously or unconsciously, you start to do the same things they did.

Drew Beech:

Yeah.

Joey Rosen:

Right? And maybe you start to lose a little bit of your own magic because you're imitating.

Drew Beech:

Yeah.

Joey Rosen:

That's natural. And I know it makes everybody feel like an imposter. And I'm not saying go rip people's shit off. What I'm saying is there are plays from other people's playbooks that you're learning from that you will imitate in the beginning. That's part of the journey.

Joey Rosen:

Right? There are certain elements of the journey that are not unique to you. As you move through your journey, though, and you iterate, you start going through this cycle. Right? The cycle.

Joey Rosen:

Story. Right? Service. Sacrifice, skill, you start to stand out because you start to uniquely make it your own. And that is where the fulfillment starts coming through because now you're showing up as your authentic self.

Joey Rosen:

That thing that's really in your heart, you're finding your way. Right? And, eventually, that imitation through all that iteration turns into, like, the incremental improvement

Drew Beech:

Yeah.

Joey Rosen:

And ultimately, like, innovating in your space.

Drew Beech:

Yeah.

Joey Rosen:

You know? Yeah. That's what that's what it turns into. Like, you know, we didn't have a traditional start as a quote, unquote, like, clothing company or apparel company. We were community first.

Joey Rosen:

The clothing came later because everybody asked for it.

Drew Beech:

And it was no offense, but Microsoft ordered on a t shirt. We weren't we weren't setting up to design hot products.

Joey Rosen:

We were Right. Right. But as we've gone through this, we've developed a path that's uniquely our own. I don't really know of any other clothing companies out there that are so true to their roots. Yeah.

Joey Rosen:

We're half clothing, half personal development. Like, we're I

Drew Beech:

would say we're almost a personal development company that sells dope apparel.

Joey Rosen:

Right. We're geared for growth. Yeah. That's what we are. We're geared from growth.

Joey Rosen:

Yeah. We're geared for growth. Like, most companies that I look at and there's nothing wrong with this. Let me just but most

Drew Beech:

business different business models.

Joey Rosen:

Yeah. I mean, most clothing companies that I look at out there, they're selling a product to their customers that helps their customers borrow credibility. They wear it because they feel cool. It's not to say that our community doesn't wear fuel, hunt, feel cool. Sure.

Joey Rosen:

That's it. That's part of it. But what we're doing here, right, is we're creating change in our community members' lives. Because when they wear Fuel Hunt, they become credible. Right?

Joey Rosen:

They're pledging to do the work, to go from sign off on a main gig or whatever their dream is. They're pledging to do the work. It's almost borrowing it.

Drew Beech:

Yeah. It's almost like They're

Joey Rosen:

becoming it.

Drew Beech:

When you wear a few more hunt, it's not always because of who you are, but it could also be who you want to become.

Joey Rosen:

Yes.

Drew Beech:

Yeah.

Joey Rosen:

Yes. Yes. Yep. Exactly. So, go go going back to stand out.

Joey Rosen:

That's how I think we we stand out. Right? Yeah. But the members of the few making this transition, they need to figure out how they're going to stand out as well. Yeah.

Joey Rosen:

You know? So, you know, if you're a jujitsu practitioner and, you know, it's hot it's hot right now on on social. You know? If you're a practitioner, doing these, you know, reels for techniques and moves and stuff like that, maybe that's how you start out. You're just going through your arsenal of all your different moves, and you're creating those reels and your your account's growing, and now you're trying to figure out, okay, like, this is what I love to do.

Joey Rosen:

This is what I'm called to do. I'm serving, people by showing them these moves and, you know, all this other stuff. As you go further down the road and you're like, okay. I wanna transition this into my main gig. I wanna monetize my skills.

Joey Rosen:

How do I do this? You're going to have to figure out a way to stand out and sophisticated yourself. So maybe you're a jiu jitsu practitioner that also loves coffee. I don't know. Mhmm.

Joey Rosen:

Right? I don't know a jujitsu guy or gal that doesn't love coffee. Okay? So maybe you go from Joe the jiu jitsu guy, right, to jiu jitsu and Java.

Drew Beech:

Yeah. Or Joe's Java is

Joey Rosen:

Or Joe's?

Drew Beech:

He's a he's a coffee company.

Joey Rosen:

Right. Yeah. Yeah. And now there's an introduction. You're starting to

Drew Beech:

Jujitsu. Jujitsu Joe.

Joey Rosen:

You're you're starting to now come into you're starting to stand out and come into your own. You move away from that imitation, what's doing what's hot, to make the transition to doing what's you. And that's what has the staying power. Yep. You know?

Joey Rosen:

Yep. So there's on this cycle, there's there's that sophistication as for that standing out that's that's required. Another thing to complete it. Like, in order to to make it your main gig, you gotta be different. You know?

Joey Rosen:

Gotta be different. Anything to to add on that, stand out?

Drew Beech:

No. S? Yeah.

Joey Rosen:

I don't know how long we've been going. We've been going for a little while. So we pledged that we were gonna make this a 2 parter, and I think we I think we succeeded.

Drew Beech:

Did we?

Joey Rosen:

I think we succeeded. I was 15. Yeah. Oh, yeah. Okay.

Joey Rosen:

Yeah. That's good. That's good. Again, this, this episode, direct inspiration from a couple, DMs I received.

Drew Beech:

Boom. One thing to wrap up, I obviously also got questions as well. And one thing I wanted to save for this podcast is a question I got that I said I said I would save for this podcast because I didn't wanna answer a list write the answer, the lengthy answer.

Joey Rosen:

Yep.

Drew Beech:

But biggest hurdle in starting your business.

Joey Rosen:

Mhmm. And

Drew Beech:

the the biggest hurdle in the startup phase is For us? Yes. So what would what would your answer be to that?

Joey Rosen:

I answered it. I I answered it already, actually, I think on my on my stories. Well, actually, the it was question was a little different. It was, best and worst.

Drew Beech:

Yeah.

Joey Rosen:

Right?

Drew Beech:

Yeah.

Joey Rosen:

Were best and most challenging? And I said the, transition to American Made.

Drew Beech:

That was your biggest our biggest hurdle in the start in the start up, would you say? I mean, would would, like,

Joey Rosen:

would we still consider a start up?

Drew Beech:

We are definitely. Yeah. Yeah.

Joey Rosen:

Biggest hurdle starting up? It's tough on there. There's, like, so many. I think one of one of the biggest ones one of the biggest challenges, I think, definitely the the scandemic years, COVID years.

Drew Beech:

Oh, yeah. I mean, I I don't that's an external

Joey Rosen:

Oh, you mean something internal?

Drew Beech:

Yeah. Like Why why you answer it? Tell me tell me where you're going. We did talk about this. Right?

Drew Beech:

Like, getting other people to believe in your dream or your business Oh,

Joey Rosen:

yeah.

Drew Beech:

Than you like you do. Oh, yeah. And that apply like, it's easy for us to say that because we're a global movement, so it's hard harder to get people to believe in that. But even if you're starting, like, a plumbing company, for getting people to believe that you can, 1, provide the service that they are looking to receive or, 2, to believe that you have what it takes to actually make it in business. Because people love to cast you off or Mhmm.

Drew Beech:

Think that he'll never actually I look at him with his little plumbing plumbing side hustle. Yeah. He'll never make it. But, I think building that trust from your peers and also your customers is potentially maybe the hardest challenge or getting your first customers because I think they go hand in hand.

Joey Rosen:

Yeah. Yeah. I I agree. I think it goes back to the I think it goes back to the first half story. Yeah.

Joey Rosen:

I mean, it's it's almost the same thing. Right?

Drew Beech:

Yeah.

Joey Rosen:

It's like, dude, like, all the crabs are gonna try to drag drag you back down to your limiting belief. Like, the first thing you have to do is rewrite that story, and, literally, everybody has one. The depth of the story for everybody is different, but everybody has one. That's the first step. You have to rewrite that story.

Joey Rosen:

You have to take out that head trash. And for me, like, the easiest way for me to do it was always to believe in the belief that other people had in me. That's what helped me believe in myself.

Drew Beech:

Yep.

Joey Rosen:

Yeah. Yep. Yeah. So now I see where you're going, but I thought you were talk ask asking about, like, a tactical business day. Yeah.

Joey Rosen:

Yeah.

Drew Beech:

And they were all challenging Yeah. For sure.

Joey Rosen:

Yeah. Yeah. Yeah. The challenges continue, and we're here for them all type of thing. Alright.

Joey Rosen:

So, yeah. Again, this this episode was was inspired by questions that we received. We are going to start answering questions on the show and taking inspiration from the community for topics, for show topics from our YouTube comments. So head over to the YouTube channel. If you're there and you're watching this, thank you.

Joey Rosen:

Subscribe. Leave a comment. What would you like us to address on an upcoming episode of the fuel oil hunt show? If you're listening, on your favorite podcast platform, thank you. Head over to YouTube, though.

Joey Rosen:

Leave a comment. Let us know what you'd like us to to address on an upcoming, episode of the show. Alright. What else you got? Anything?

Drew Beech:

No. That's all I got,

Joey Rosen:

Kosta. That was good. Leave, leave the few with, probably one of the most pertinent reminders.

Drew Beech:

Pardon?

Joey Rosen:

Something that they could a mantra, if you will, repeat to themselves while they're on this journey moving from side hustle to main gig. I know we did.

Drew Beech:

We posted part of it today.

Joey Rosen:

We did. Yeah. Yeah. We did. We did.

Joey Rosen:

Alright. I'll spoil the surprise. Alright. Always choose hard work over handouts. Always choose effort over entitlement.

Joey Rosen:

No one owns you. No one owes you. You're one of the few. Now let's hunt.