Welcome to Product Marketing Adventures

Welcome to Product Marketing Adventures, the only show that takes you beyond theory and into the real execution of product marketing. I'm Elle Grossenbacher, your trusted PMM guide and host. This podcast has been a dream I've nurtured for years and I’m so excited to finally share it with you all!

Throughout my career, I've had the pleasure of working at companies of all sizes, from industry giants like Twilio, Gartner, and Cisco, to small startups. I've celebrated many proud career moments and have crafted go-to-market strategies for some of the world's biggest brands. 

My true passion lies in helping others grow and succeed and one thing has consistently stood out to me: finding in-depth case studies of exceptional product marketing in action isn't easy. You can easily find definitions or endless discussions about messaging and launches, but seeing outstanding product marketing? That's a different story. 

That's exactly why I’m bringing this podcast to life. In each episode, I’ll bring in the best of the best in product marketing. I'm talking about PMMs who have launched category-defining products, nailed positioning, and executed game changing go-to market strategies.

This is how it’s going to work: these PMM experts will co-pilot two segments of the show with me. First, they'll coach us through a case study example of their work. This segment will be packed with practical guidance you can leverage in your product marketing career. Then, after the case study, we'll do a message critique on companies we admire. No negativity - just a thoughtful, constructive critique!

 If you're a product marketer who wants to go beyond theory and actually see what exceptional product marketing looks like in practice, you're in the right place. I could not be more excited about this, hit subscribe and get ready to join me. It's going to be a fun adventure.

Let's go!

What is Product Marketing Adventures?

Product Marketing Adventures is the only PMM show that goes beyond theory and into the real execution of product marketing. In each episode, experienced product marketers co-host two segments of the show: first a case study example of their work, followed by a messaging critique of companies we admire. Listeners enjoy a fun conversation packed with practical guidance to leverage in your product marketing career.

Hey friends, welcome to
product marketing adventures.

The only show that takes you
beyond theory and into the real

execution of product marketing.

My name is Elle Grossenbacher, your
trusted PMF guide and host of this show.

I've been dreaming about this podcast
for years now, but recently found

myself compelled to bring it to reality.

Let me tell you why.

I've worked at a range of company
sizes from big ones like Twilio,

Gartner, and Cisco to small startups.

I've been fortunate to have a lot
of proud moments in my career.

As a market strategy consultant,
I've been trusted by some of the

biggest brands in the world to
create their go to market strategies.

As a product marketing leader,
I've led teams of high performers

to launch world changing products.

But honestly, what I love most is leaving
people better than how I found them.

and throughout my career when I went
to search the web for amazing case

studies of product marketing work to
try and give examples to my PMM team.

I was disappointed to
come up empty handed.

You can find a definition of
product marketing in seconds.

You can take a course, read a
blog or scan LinkedIn posts about

messaging, positioning and launches.

But here's the problem.

None of that shows you what outstanding
product marketing actually looks like.

So unless you happen to work with
an incredible coach or mentor.

It's nearly impossible to see what great
product marketing looks like in action.

That's why Product
Marketing Adventures exists.

In each episode, I break in the best
of the best in product marketing.

I'm talking about PMMs who have
launched category defining products,

nailed positioning, and executed game
changing go to market strategies.

These PMM experts will co pilot
two segments of the show with me.

First, they'll coach us through A
case study example of their work.

This segment will be packed with
practical guidance you can leverage

in your product marketing career.

And then after the case study, we'll do a
message critique on companies we admire.

Now this is all about learning
and refining our craft.

So no negativity, just a
thoughtful, constructive critique.

Don't tell me that you've never
seen a Super Bowl ad or passed

a billboard on the freeway and
didn't immediately critique it.

We're product marketers.

We can't help ourselves.

This is going to be so fun and trust
me, I've got some incredible guests

lined up with PMMs from companies like
Adobe, Uber, Reddit, Gusto, and more.

If you're a product marketer who wants
to go beyond theory and actually see what

exceptional product marketing looks like
in practice, you're in the right place.

Welcome to product marketing adventures.

I could not be more excited about this.

So hit subscribe and get ready to join me.

It's going to be a fun adventure.

Let's go.