Subscribe
Share
Share
Embed
Thank you to our Title Sponsor EZMessenger.io - They make FB Automation easy!
Summary
In this episode, Glen and Brent discuss the benefits and effectiveness of automation in the world of sales and lead generation. They emphasize the importance of choosing the right automation tool that can be customized to fit the user's needs and act as an extension of themselves. The conversation highlights the time-saving aspect of automation and how it can help busy professionals focus on income-producing activities. They also discuss the role of automation in prospect outreach and the importance of creating demand for products or services before implementing lead generation tactics. Overall, the episode provides insights into the power of automation in maximizing efficiency and productivity.
In this episode, Glen and Brent discuss the benefits and effectiveness of automation in the world of sales and lead generation. They emphasize the importance of choosing the right automation tool that can be customized to fit the user's needs and act as an extension of themselves. The conversation highlights the time-saving aspect of automation and how it can help busy professionals focus on income-producing activities. They also discuss the role of automation in prospect outreach and the importance of creating demand for products or services before implementing lead generation tactics. Overall, the episode provides insights into the power of automation in maximizing efficiency and productivity.
Takeaways
- Automation in sales and lead generation can be highly effective and efficient when implemented correctly.
- Choosing the right automation tool that can be customized to fit the user's needs is crucial.
- Automation should be seen as an extension of the user, handling busy tasks that lead to income-producing activities.
- Creating demand for products or services is essential before implementing lead generation tactics.
Chapters
Introduction to Automation
Efficiency and Effectiveness of Sales Automation
Benefits of Automation in Time Management
Avoiding Desperation in Client Pitching
Utilizing Automation for Prospect Outreach
Choosing a Company for Automation Strategy
Automation as an Extension of You
Maximizing Time with Automation
Where Technology Meets Tactics: Unraveling the Power of Automation with Brent Stone & Glen Martin
In a world where time is currency and efficiency is the engine of success, Episode 11 of The Traffic Hackers Podcast shines a spotlight on the transformative power of automation in sales and lead generation. Join hosts Glen Martin and Brent Stone as they embark on a deep dive into the realm of digital efficiency, dissecting how the right automation tools not only save precious hours but turbocharge your outreach and demand creation efforts.
Unpacking the Automation Toolbox
Automation, often shrouded in mystery and misconceptions, is demystified in this engaging conversation. Glen and Brent peel back the layers, revealing how automation extends beyond mere convenience to become an essential ally in the quest for productivity. By selecting tools that mirror your unique approach and personality, automation becomes less about replacing the human touch and more about enhancing it, ensuring that every action is a step towards meaningful engagement and growth.
Beyond the Basics: Automation as Your Digital Twin
The duo delves into the philosophy that automation should act as an extension of oneself, tackling the routine while paving the way for income-producing activities. With anecdotes and insights, they illustrate how well-crafted automation strategies can replicate your presence across platforms like LinkedIn, making you omnipresent yet authentically you. This episode turns the spotlight on the nuanced dance between personalization and efficiency, guiding listeners through setting up systems that resonate with your voice and vision.
The Strategy Behind the Screen: Demand Generation and Lead Tactic Integration
Brent takes the helm, steering the conversation towards the strategic horizon where demand generation meets lead generation. With years of experience under their belts, Glen and Brent stress the importance of laying the groundwork for demand before diving into lead generation tactics. Automation emerges as a linchpin in this process, a tool that not only nurtures leads but also strategically positions your product or service in the marketplace.
Key Takeaways:
- Effectiveness in Automation: Discover how automation, when implemented with insight and intention, propels sales and lead generation efforts to new heights.
- The Right Tool for the Job: The importance of customization in automation tools cannot be overstated. A tool that reflects and extends your professional persona is invaluable.
- An Extension of Self: Automation should not be seen as a replacement for human interaction but as a means to amplify your reach, ensuring that your essence is present in every automated touchpoint.
- Strategic Foundations: Before unleashing the power of lead generation tactics, creating a demand for your product or service is crucial. Automation plays a critical role in weaving together these strategic threads, saving time, and maximizing efficiency.
As we wrap up this enlightening episode, Glen Martin and Brent Stone leave listeners with a roadmap for integrating automation into their digital strategy seamlessly. Whether you're a seasoned sales director, a bustling business owner, or anyone in between, Episode 11 of The Traffic Hackers Podcast is your guide to leveraging automation for more than just efficiency—it's about amplifying your impact, one automated step at a time.
Tune in to explore how the art of automation can transform your approach to sales and lead generation, making every moment and every message count.
Creators and Guests
Host
Glen Martin
Struggling with month-to-month finances, I reached a breaking point in 2013 and contacted a mentor who changed my life. His guidance shifted my mindset from an employee to an entrepreneur, leading me to create various business ventures in e-commerce, digital marketing, and coaching. Nine years later, my wife is a full-time homemaker, and we've been blessed with success. I'm passionate about helping others escape financial struggles and take control of their lives, aiming for impact, influence, and income. Let's connect to start your journey of growth and change lives together!
Producer
Brent Stone
Overcoming early turmoil, I've transformed challenges into resilience and success. My journey includes: Escaping legal trouble in my teens. Achieving national recognition in network marketing at 19. Transitioning from managing a multi-million-dollar dental facility to co-owning a Dental Service Organization in my early 20s. Launching a lead generation firm/software development company and starting the “Traffic Hackers” podcast. Undergoing a spiritual journey and creating the “Changed Podcast” with my wife. Today, I'm an entrepreneur, owner, connector, and author, inspired by my encounters with Jesus. I founded Funnel Force and developed leadtether, an innovative lead generation software. I focus on helping professionals streamline their business processes. Expertise: Advertising/Marketing Strategy, Scaling Systems, Dental Industry, Software Development, Podcast Hosting, Strategic Business Consulting. Looking for: Collaborations, partnerships, opportunities to expand my podcasts, and speaking engagements. Join me for a transformative journey in entrepreneurship. Let’s make an impact together.
What is The Traffic Hackers?
Welcome to "The Traffic Hackers" podcast, your go-to resource for mastering the art of lead generation and demand generation. Each episode is packed with insights and strategies to help companies and entrepreneurs skyrocket their business growth. We delve deep into the secrets of increasing sales and revenue, transforming the way you attract and nurture leads.
Join us as we explore innovative methods to increase lead sources and reveal the tools and tactics for automating your lead generation process. Whether you're a seasoned business owner or just starting out, "The Traffic Hackers" is your guide to putting revenue growth on autopilot. Tune in to unlock the potential of hot leads and learn how to turn clicks into customers, driving your business forward in today's competitive market.
Subscribe now and embark on a journey to elevate your business with "The Traffic Hackers" – where every listener gets equipped to conquer the digital landscape and achieve sustainable growth.
#LeadGeneration #DemandGeneration #BusinessGrowth #IncreaseSales #IncreaseRevenue
Glen (00:02.003)
Welcome to the Traffic Hackers podcast. Glenn here, and I am super excited to be diving into some pretty cool things today with my business partner, Brent Stone. And we're going to let Brent talk today on some pretty awesome things when it comes to the world of automation and why people use automation and maybe some more specifics, even just around LinkedIn and the lead generation space specifically. So Brent.
How's it going, man?
Brent Stone (00:33.77)
Man, it is going well. Thanks for this. This is gonna be fun. Let's start with this, because automation is such a broad topic. When people hear the word automation, I feel like people can run in a bunch of different directions. I mean, there's manufacturing, automation, robot, you know, automation and robotics, automation and...
Glen (00:44.127)
Yeah.
Brent Stone (01:01.682)
just so many different industries in verticals. You know, when we start talking about sales automation, I feel like there's some people where their eyes kind of like roll back into their head and they're just like, yeah, but is that really effective? And there's just, there's a lot there where, cause you know, what we do with the traffic hackers, you know, we're trying to give people insider secrets, tips, free resources, and different things. Here's what I can tell everyone whose eyes might be rolling into the back of their head.
bring them back and focus here on us, you know, for a second, or just tune your ears in if you're listening. What I can tell you is that there are ways to do this efficiently and effectively. We know firsthand, and I know firsthand because we run our own prospecting automation software. We own that company. And so we own the software and I know it works good. And you're thinking, well, yeah, well, you're biased and you're trying to sell it. Well, here's the thing.
Glen (01:43.031)
Thank you.
Brent Stone (01:59.798)
Based upon my moral compass and everything else, if I sit here and try to feed you a line of whatever, I'm not gonna go to sleep good at night. I'd rather sleep good than try to sell something that doesn't work. What I can tell you is that I've been running this software now for the last couple of weeks after we got out of beta and we had a bunch of users using this in beta. We have this really incredible process that delivers results. And even if you don't choose our brand of software, which I'm not even like...
talking about right now, you don't even know the name of it. If you went with one of the other available ones out on the market, it's going to save you a lot of time and energy. Now, I do believe that ours is the best. We got certain safety protocol built in and it's based off the programming of the personality of the client. So my automation runs just like me. Like if Brent Stone is on, you know, LinkedIn and I'm messaging people and let's say.
I'm not the best and I log on, you know, once every three days to LinkedIn. I have my, my system programmed to act like me. I go on, I view someone's profile. I go check out their experience, their work history, you know, maybe I send them a connection request and with the same type of nuances that I would have with the, with scouring the platform, looking for people that I want to connect with. It does that. And then.
Glen (03:21.227)
Mm-hmm.
Brent Stone (03:22.826)
It just makes me more efficient because I don't have to do that anymore.
I don't know about you Glenn, but you know, I'm looking for less tasks to do on a daily basis. Amen. Are you with me?
Glen (03:28.862)
Thank you.
Glen (03:34.783)
Oh, a hundred percent. I mean, I have so many things to do already that it's, it's like, if you want to build rapport and actually care about someone, obviously those things are important to do as much as possible, especially when you're prospecting, but it can get lost in the weeds a little bit. And I think that's where busy professionals, you want to be personalized, but you start to feel your time is so crunched and then you see people pitching right out of the gate.
And I think a lot of times it's not desperation for clientele. A lot of times it's desperation for time. And they're just like, man, I know I can help this person. I just going to do it quickly. And we want to make sure that that's not what you guys are doing.
Brent Stone (04:11.442)
Yeah, that's what it is. I had somebody today actually that went and sent me some messages on Facebook Messenger and I got a pitch right after they told me that they wanted to connect. And I'm like, how long have you been doing this? And she's like, well, two years. And I'm just like, listen, so and so, I'm really not impressed with the speed at which I'm getting a pitch. If you're this experienced, blah, blah.
Glen (04:21.568)
Yeah.
Glen (04:41.653)
Hehehe
Brent Stone (04:43.034)
You don't know anything about me. You obviously don't know anything about my businesses. So how do you know that your services are going to be able to help any of them? Like all these things. And so I think that's where people's eyes roll back in their head and they become calloused to this idea of automation. So when you have a particular system set up in place that does that, then you can buy back your time. And so with technology the way that it is today and we even integrate AI into ours. So depending upon how
Glen (05:02.731)
You can.
Brent Stone (05:10.27)
robust people want to get with this, we can really have some bells and whistles and everything else. And you can too, depending upon the company that you go with. And I would encourage you, especially if you're a sales director, business owner of a small business, and you're doing a lot of your own prospecting, if you're corporate sales, if you're basically anyone that needs to reach out to people on the professional platform on a regular basis.
you would want to make sure that you're utilizing some form of automation, just so you can buy back hours of your day. Responding to people and other things, you can pre-program responses based upon certain conditions if you use the right automation tool. And so a lot of these things seem like it's just boring, but at the end of the day, you're spending hours, maybe not every day, every week you're spending hours trying to...
answer potential prospects, be kind to them, not put them off. I mean, it's just, it's, it can be a time waste. One thing that I can say is that when people are looking at trying to be personable, there's different ways that you can take your automation in the vertical of sales and outreach and all these things. And you can basically have, based on conditions,
Glen (06:11.766)
Mm-hmm.
Brent Stone (06:36.726)
those conversations dumped into a pool where you can pick up or you can ourselves where you can jump in at any point during the conversation and take over. But there's some that can just dump people out into a space where it sends you a notification or whatnot. And then you can just kind of pick up where the where the conversation stops. One thing is really key is that if you don't trust the automation tool to work right, you'll spend a lot of time worrying about, hey, is this even working or whatnot? But.
That could be a drawback for you. If you're a listener to this and you're like, hey, should I utilize automation in my career? There is an aspect of trust. And so that's why choosing a good company that just focuses on demand generation and creating that demand for your product or service can understand the bigger picture, not just doing like lead gen services. Even though we do a lot of that, obviously.
the bigger company, FunnelForce, that's what we do. We do demand generation tactic or strategy, and then we implement lead generation tactics specific to a scenario. And so you wanna find a firm that does the whole strategy of creating demand for your product or service. And then that will inherently bake in the ability for people to wanna come out and find your business. And that's part of the lead gen strategy. You can run paid ads,
Glen (07:41.319)
Yeah.
Brent Stone (07:59.222)
Programmatic display you can do all kinds of things you want to do to try to get leads to come in But if you're if you're if there's no demand for your product or service based upon just not understanding, you know What that even means? Before you start trying to do all this paid stuff You're gonna have way less results. And so we try to save people money at least at least that's what we've been really good at doing and as far as being able to be a very efficient with their Their their tactics
and their budget. So that's my two cents on automation. Is there another direction you want me to go in, Glenn, when it comes to automation? I can tell you, before I go down this other rabbit trail that I have, is there anything else specifically you want me to touch on automation-wise?
Glen (08:46.643)
Not specifically, I mean, I think, I'll just add something really quick. Automation should be looked at as an extension of you. So, you know, when you automate something, it should not be highly, highly personalized things that only you can do, but it should be things that are an extension of you that are what I call busy tasks, things that are maybe not in and of themselves, you know, income producing activities.
Brent Stone (08:50.893)
Yeah.
Glen (09:14.411)
but they lead to income producing activities, right? And so that's what I would look at for automation. And one thing that we're talking about here is a software is only as good as it can be customized, right? If it can't be customized to fit you and to be a true extension of you, then it's not really a great software for you to use because people will start to pick up on the fact that you know what?
This isn't you. This is something else going on here. And so we really do care a lot about the aspect of, you know what, this is operating as an extension of you handling things that you would do, but are busy tasks that then lead to the ICPs, the income or the, the I, I'm going to get that acronym mixed up, but income producing activities, the IPAs is what I was looking at there. So, um, that's what you want to be.
focused on and that's what we really get excited about automation is from that standpoint. So yeah, go down your rabbitry. I want to, I want to chase a rabbit a little bit. So that'd be fun.
Brent Stone (10:17.079)
Yeah.
Brent Stone (10:23.05)
Well, I don't know how far we're going to go down that rabbit trail, but basically it's just this. If you're running a business and Glenn and I have other businesses outside of what we do with FunnelForce and LeadTether and ProForce and the whole portfolio of FunnelForce there, we have to try to figure out how to maximize that time. And so we created this
businesses need leads. We've spent our working career in different types of businesses where Legion has been a predominant backbone of our responsibility in those types of businesses. So for us, it's like the expertise is there. Now, how do we basically go and take our experience and what we've seen in trying to produce leads for not only ourselves, other businesses, and maybe jobs that we worked for.
how do we do that for our clients? I mean, we've done it for our entire working career and have had to do it well. And otherwise, we wouldn't have been in business or we wouldn't have, you know, had good track records at the jobs that we work doing sales and, and all these other things. So now we want to be able to turn around and say, hey, we know how to do this really well. We've been doing it for now multiple decades. And we can, we can turn around and then help people
type of task, but then help them manage the tasks and automate those tasks. So that's pretty much it on my end. I feel like that's as much rabbit trail as we'll go on today. But yeah, how about we just wrap up from there and we'll pick it up on the next episode.
Brent Stone (12:20.162)
So with that, we'll wrap it up and we'll take it to the next time we see you all will be probably.
Brent Stone (12:33.622)
Well, with that, we'll go ahead and we'll wrap up and we'll say, hey, thanks so much for listening in and watching the traffic hackers today. Until next time, keep driving that traffic.