Your Next Act: The Six Growth Accelerators for Creating a Business You'll Love for the Rest of Your Life

A Step-by-Step Guide to Reinventing You and Your Business
You—and every entrepreneur—will inevitably face challenges at some point in your career. These challenges might include:
  • Feeling stuck or stagnant.
  • Realizing you’ve outgrown who you are, what you do, why you’re doing it, and who you’re doing it for.
  • Desiring to do something new that brings more impact and joy but not knowing what it is.
If this resonates with you, it might be time for a reinvention.
Perhaps you’re content with your current business but need a total upgrade—better offers, higher-ticket products, and improved customers. Or maybe you’re ready for Your Next Act. You might have recently exited your previous venture, but assembling a team to quickly launch a new one feels hard, expensive, and time-consuming.

The solution? Reinvent yourself and your business by creating a Category of One brand—one that attracts ideal customers who are already sold on your products and services. This path leads to higher revenue, greater impact, and deeper fulfillment.

About the Book
This short guide, written by business expert and serial entrepreneur Mike Koenigs, will walk you through the key steps to reinvention:
  1. Mindset: Develop non-negotiable values to reimagine your business.
  2. Market: Identify your ideal audience by asking, “Who do you want to be a hero to?”
  3. Model: Design a profitable business model that delivers a brand promise, creates transformation, and simplifies delivery.
  4. Message: Craft a message that resonates with your perfect prospects, compelling them to raise their hand and buy quickly.
  5. Media: Select the right platforms to reach your audience and drive conversions.
  6. Multipliers: Leverage strategies to amplify your success and attract more customers.
Who Is This For?
Your Next Act is a powerful framework that works in nearly every industry for entrepreneurs and business owners worldwide. Whether you’re in funded startups, financial services, wealth management, professional services, private equity, insurance, coaching, SaaS, construction, real estate, or healthcare, this guide is designed to help you grow and succeed.

Praise for Mike Koenigs
“Mike is an extraordinary man. He’s brought me insights on how to reach people on the Internet that are so valuable. This is a man you should deal with. Take advantage of what he has to offer.”
 – Tony Robbins

YOUR REVENUES MULTIPLY
"Every time there's a significant tech marketing breakthrough, over the last 30 years, Mike's always been a trailblazing leader for ambitious entrepreneurs. If you're around him and his team for a day, everything in your marketing gets significantly easier, faster, cheaper, and your revenues multiply. This will an exponentially greater result now that Mike has mapped out how AI can transform both your back stage and front stage. This is my 50th year of coaching, and Mike makes my top three list of great, helpful marketing transformers."
DAN SULLIVAN
Co-Founder of Strategic Coach, Bestselling Author

“Mike Koenigs is a total badass. He's a trusted advisor and an early-stage investor in Bulletproof who I rely on for cutting-edge marketing and business advice."
DAVE ASPREY, founder BULLETPROOF COFFEE

“Mike Koenigs is a master of helping transformational entrepreneurs like me go out, get our message out to the world, and then give us the tools so we can go change lives and be role models to change everyone's lives.
[JJ Virgin]

Creators and Guests

Host
Mike Koenigs
Mike Koenigs is an entrepreneurial dynamo who doesn’t just play the game—he rewrites the rules. He’s built and sold four businesses, two to publicly-traded companies, racking up over $100 million in revenue and serving 54,000 customers across 121 countries. As a 19-time #1 best-selling author, he churns out hits faster than most people can read them. After beating stage 3A colorectal cancer, he penned Cancerpreneur, turning a personal battle into a beacon of inspiration. Beyond his own ventures, Koenigs excels at building brands, reinventing founders and entrepreneurs, and guiding them to their next big act through his work at Superpower Accelerator. Check him out on his website, LinkedIn, Facebook, or podcasts like Capability Amplifier and The Big Leap. He’s the go-to advisor for heavyweights like Tony Robbins, who raves, “Mike is an extraordinary man. He’s brought me insights on how to reach people on the Internet that are so valuable. This is a man you should deal with.” Peter Diamandis calls him the “Arsonist of the Mind.” Oh, and he’s raised $2.6 million for humanitarian causes, proving he’s as generous as he is driven. Mike’s story? It’s resilience, humor, and relentless hustle rolled into one.

What is Your Next Act: The Six Growth Accelerators for Creating a Business You'll Love for the Rest of Your Life ?

A Step-By-Step Guide to Reinventing You and Your Business

You and every entrepreneur, at one time or another in your career, face any or all of the following:

You’re stuck. You’ve outgrown who you are, what you do, why you’re doing it, and who you’re doing it for. You want to do something new that has more impact and joy…but don’t know what it is…
You need a reinvention. You’re okay with your current business but need a total upgrade—better offers, higher-ticket products, and better customers.
You’re ready for Your Next Act. You’ve recently exited, but finding a team to create all the “stuff” to get it off the ground quickly is hard, expensive, and time-consuming....
The path to higher revenue, more impact, and greater fulfillment is to create a category of one brand, where the ideal customers and clients come to you, already sold on your products and services. This short book by business expert and serial entrepreneur Mike Koenigs will help you:

Develop the right MINDSET of non-negotiable values to reimagine your business
Target the ideal MARKET who you can effectively serve, “Who do you want to be a hero to?”
Design a profitable business MODEL to deliver a brand promise, transformation and simplify delivery
Pinpoint the MESSAGE that resonates with your perfect prospects, makes them raise their hand and buy quickly
Choose the proper MEDIA to get in front of your audience and drive them to buy now
Amplify your success with a variety of MULTIPLIERS that attract and close your market
Your Next Act works in virtually every industry, for virtually every business owner or entrepreneur, anywhere in the world: from funded startups, financial services, wealth management, investing, professional services, legal, private equity, insurance, business coaching and advising, space, software, SaaS, construction, manufacturing, real estate, and healthcare.

Mike Koenigs
Intro your category of one business.

Mike Koenigs
Do you know who rules are for?
Tiktok, Tiktok, Tiktok, other people now the same goes for lines. VIP. Lines are for fools who pay more to stand in line to be seen. I don't stand in lines. I find the back door through a hidden alley behind the building, walk into the green room and start a conversation with the star or the owner. Now these are shortcuts, and I'll pay a premium for shortcuts and time savers, and so do the wealthy. Now, hopefully you resonate with these ideas, especially the one about who rules are for I don't like rules. I've always been a rule breaker, and after almost four decades as an entrepreneur, business founder and consultant at the highest levels, I've come to a conclusion, the worst thing a business can be is a me too business and live in the world of the status quo. In other words, you never want your business to be an imitation or a copycat.

Mike Koenigs
So when all you are is a tribute band playing someone else's hits, your success level is capped. LED Zepp again will never sell more records than the original. They're at the mercy of someone else to develop new songs and prep the market. In other words, they're stuck a sentiment I hear far too often from the business owners that I talk to

Mike Koenigs
Now, here's what I tell them, it's far better for people to hate you than to face irrelevance. I can work with hatred, but passivity and disregard that's tough to overcome. They often say that the opposite of love is in deference. Now think about businesses, people or organizations who are so distinct they're in a category all their own, what I call a category of one.

Mike Koenigs
Now think about it. Elon Musk Apple,Tony Robbins, Oprah Winfrey, the New York Yankees, Ozzy Osbourne, Donald Trump, Lululemon, Amazon, Chick fil A, Martha Stewart, Beyonce, Jay Z Harley Davidson. Now
if you say Martha or Ozzy or Tony, pretty much everyone knows what you're talking about. Love them or hate them, you've definitely heard of them. They've defined their own category, and they own that space to the extent that they don't really have any competition. They are in a category of their own. Don't believe me, drive by any Chick fil A anywhere in the country, and count the cars in line at the drive thru, except, of course, on Sunday, when you have a category of one business, you have name recognition, momentum and leadership. You are unusual and you stand out. People look to you to set the tone, and many times they will accept no substitute. Anything you touch is instantly worth three to 10 times more and in less time. And customers and clients approach you pre qualified saying, I already know I want to work with you. How do we start now?

Mike Koenigs
That's what I want for you, a figurative line out the door for your products and services, people begging you to take their money, rabid fans who get your logo tattooed on their butt. Hey, whatever floats your boat. I don't judge. Now you might be thinking that creating your own category is impossible because you were in a saturated market, or because there's not anything unique about you. Screw that. This works whether you're a B to C, B to B, large, small, online or bricks and mortar. It doesn't matter if you're a consultant, a retailer, a subject matter expert, a coach or a ballet teacher. I don't care if you live in New York, New Delhi or Newfoundland.

Mike Koenigs
After advising and selling products and services to over 161,000 business owners, I can accurately say that every business is unique in its own way, whether it's what you do, how you do it, or why you do it, there's something different about you. Now it's a conundrum. You're special, but your market might not know you're special. In fact, not enough of your ideal customers know you exist or care or understand what makes you unique and valuable. Now here's the real issue, very few businesses ever establish strong brands that get attention, are packaged, positioned or have a replicable message that makes your ideal customer willing to pay three to five times more for your product or service and gives you huge multiples when you choose to sell someday. Now, more than that, what nearly every business lacks is sizzle for their stake. You might be the best thing in the world, but you're packaged and positioned incorrectly, and as a result, boring. Now, in contrast, sizzle, as many of my favorite clients per.

Mike Koenigs
It can add 10x the value of an offer, making it the highest ROI investment available to any business owner. That's what I'm going to teach you to discover and sharpen. In this short guide, I'm going to introduce you to a straightforward yet powerful framework that will help you determine your category of one brand. Now you'll need to do some work, but it will be well worth it. If you define your category of one, you're on your way to business success at levels you may have never imagined.

Mike Koenigs
My wife Vivien said something very profound recently. It's something everyone wants, but often they do not know how to communicate. Help me show my friends what I do. Help me show the world who I am. Make me relevant. Help me stay that way. Now a great category of one brand does exactly that, so let's get going. PS, as with most of the content I create, I wrote this book for myself, and as a result, sometimes I use language that might seem offensive or you might find a bit too blunt.

Mike Koenigs
Now I polarize on purpose to get a reaction and to push buttons. I want you to use that to your advantage, so as you're reading, if you get triggered, ask yourself, why did I hit a nerve of truth? And if so, look for a deeper lesson, or you can just write me off as an insensitive jerk, and I'm okay with that too, really, one of the things that I've realized now at my tender age of 56, years old, when I am recording this for you, is I really don't care what people think of me anymore, and that's given me an amazing amount of freedom now. That doesn't mean I go out of my way to be a jerk or an a hole. What it means is I don't let people who are not invested in themselves, in me, dictate how I feel about me or my actions. And one of the things I heard not too long ago from one of my mentors, I believe it was Dan Kennedy, was unless you invest or vote with your wallet, your voice doesn't matter, so pay attention to the buyers and the payers. All right, let's get on with chapter one first. However, I've got a little bonus for you, and that's coming up next you.