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Recording your audio for your podcast and uploading that audio to the hosting site
Let us show you how to use your podcast to be the ultimate lead generation tool in your digital marketing strategy and bring new clients to you.
Colm McMonagle: Hello, everyone
and welcome to the Voxsonic
Studio Digital Marketing
Podcast. Today, I'm going to
pick up from where I last left
off from the last episode. And
I'm going to talk about
recording your audio for your
podcast and uploading that audio
to the hosting site.
So before we start talking about
mics or software, your best bet
for a podcast that sounds
organized and professional is to
practice beforehand, by figuring
out what you're going to say and
coming up with an outline of
your recording. You don't have
to go so far as to script things
out, just have a general roadmap
for where you're headed, and
what you want to touch upon.
When it comes to the actual
recording. The easiest solution
might be just a simple recorded
Skype call, you can call up your
co host or guests via Skype or
record the call with Skype
recording software. When you're
finished, you have your choice
of multiple editing applications
to help you with the cleanup,
processing, music, and
publication. So depending upon
what type of computer you have,
for Mac users, you can use call
recorder for Skype, or LinkedIn
machine notes. And to edit use
GarageBand. Free for Windows
users, you can use Pamela and
edit with Audacity. Again, links
in the show notes. Now, if you
have co hosts, you might
consider each of you recording
your end of the conversation,
your audio separately, and
stitching the separate audio
files together in post
production. This makes for far
cleaner audio because each of
you have a separate track for
your own voice. After you're
finished recording, editing and
producing your podcast, you can
upload it to hosting sites like
Lipson, SoundCloud, anchor and
transistor. They'll generate
your RSS feed for you. So you
can submit it to Apple podcast,
Spotify and other players.
What's an RSS feed? Well, Apple
podcasts and Spotify actually
don't hold any of the audio on
their sites, or they are a shop
windows for your products. So
you need somewhere to hold your
audio and the aforementioned
sites like Libsyn like
SoundCloud, Link anchor and
transistor are where your audio
is being held just like Dropbox.
The RSS feed is the link in
between the hosting site and
Apple podcasts and Spotify. If
you log on to my website, www
dot Fox Sonic Studio data IE,
you can download a free PDF
guide that will take you through
all these steps to get your
podcast published. So step one
in creating an RSS feed for your
podcast is you upload your files
to Lipson anchor or transistor
and the feed creation is done
automatically for you. Step two,
log in to Apple podcasts connect
using your Apple ID login at
podcasts connect.apple.com. Step
three. Enter your feed URL and
then click validate. Apple will
pull your podcast feed details.
This will include artwork,
title, descriptions, etc. And
then click Submit. Apple will
give you a confirmation message
letting you know that there may
be a review process for your
podcast. So this typically takes
about 24 to 48 hours, but
sometimes it can take up to five
days. You'll then receive an
email letting you know if you've
been approved. Three to five
days after that people can begin
searching and finding your
podcast in the Apple podcast
app. For promotion and sharing
of your podcast a lot will
depend on the site where you
upload. Places like SoundCloud,
for instance, offer a fairly
robust set of sharing options
built in. You can share directly
to Twitter, Facebook, and more.
And you can embed the audio
directly into your blog posts.
In my opinion, embedding audio
is perhaps the best way to sync
your podcasts with your blog
content. Many top blogs use
their podcast as an additional
blog post, adding the audio
directly into the body of the
post and providing either of
full transcript of the podcast,
or a list of topics and
resources covered in the
podcast. Complete transcripts
are so helpful for SEO and
accessibility. It cannot be
understated. If you're going to
have a podcast, you must
transcribe it. Otherwise, Google
has a much harder time trying to
find your podcast, audio is
still nowhere near as easy to
find as written text. As a
business owner or service
provider. If you understand the
value of creating content, like
blogging, for your business and
brand, then you understand the
value of podcasting. Creating a
podcast allows you to reach a
brand new audience, people who
might otherwise never find
consume your long format
content, because they just
prefer the audio format. You
don't need to be an established
content creator, or have a blog
to become a successful
podcaster. A podcast is an
excellent way to build an
audience from scratch, and
position yourself as an
authority in your industry.
Podcasts also provide the
potential to drive traffic back
to your website or store. Every
Podcast Directory gives you a
link back to your website. And
since it's your podcast, you can
direct listeners to your website
at the end of each show. On
Apple podcasts, there are dozens
of categories and subcategories
where listeners actively seek
new content. This means your
podcast content will be highly
targeted. People who are
interested in your topic can
seek you out. Having a podcast
these days is vital. It used to
be in order to position yourself
as an authority on a topic you
needed a book. But that's no
longer enough. Starting a
podcast allows you to position
yourself even further as an
authority on your topic by being
more current. As you publish
your podcasts every week, you're
staying up to date with current
topics and trends. It helps
build your audience and it also
makes it easier to sell your
product or service. Since you're
the credible source. being seen
as an authority can really help
influence potential customers to
purchase your products. So let's
talk about cover art. Your
Podcast cover art needs to be
beautiful. Don't neglect this
aspect of your podcast, as Apple
podcasts in particular seems to
only feature podcasts with
professional looking artwork,
you may need to invest a little
money in hiring a professional
to design your cover art.
Whether you're doing it yourself
or hiring a pro use words and
images that are large enough to
be clearly legible at almost any
size. Take a look at artwork
that catches your eye on Apple
podcasts and model your cover
art after it. If you don't have
some artwork, I'd recommend
trying Fiverr or hiring a
graphic artist from Upwork. To
create something beautiful for
your podcast. Your cover art
should be a minimum of 1400 by
1400, and a maximum of 2048 by
2048. Now there are dozens of
categories and sub categories on
Apple podcasts, everything from
Arts and politics to comedy and
religion. Choose the category
that suits your theme. It
doesn't need to be the exact
topic. Again, if you're
struggling to decide on a
category, look at other
podcasters on Apple podcasts
that are similar to yours, or
not which category and
subcategory their use. As
mentioned in the previous
episode, the podcast description
or summary is the most important
part of the promotion of your
podcast. You don't want to skip
on the description of your
podcast, you'll want to include
as many relevant keywords as
possible. This is going to help
with search engine optimization
SEO of your podcast listing.
Apple podcasts is a search
engine. So many people who find
your podcast will find it
through a simple search. So when
it comes to recording audio, can
you record your podcast with an
iPhone? The short answer is yes.
Since iPhones have microphones,
they have everything you need to
record the audio. However, the
audio will not be as clear or as
professional sounding as you'd
like. That being said there are
several apps out there that you
can download to turn your iPhone
into a podcast audio recorder.
Podcast hosting services such as
pod bean and SoundCloud also
offer in a podcast recording
capabilities. Many of these apps
are available for Android
devices too. So anchor Spreaker
and iRig. Recorder are all apps
that you use. I don't want to
talk too long about recording
audio onto your phone, because
it's going to sound pretty poor
if you're going to put the time
and effort into recording a part
First thing you should do it
right? Pretty much every desktop
and laptop computer has at least
one USB port, allowing you to
connect a device like an
external microphone. These
devices are plug and play, which
means no driver or installation
are required. And the good news
is you can get a USB microphone
of decent quality for around 50
Euro. You may choose to invest
in a more expensive XLR podcast
microphone that plugs into a
mixer, which will provide better
sound quality for your podcast.
But the audio quality you can
achieve with a really good USB
microphone is more than enough
for most people. Many free
popular podcasts today have some
of the most simple setups and
still use USB microphones. Your
computer or laptop probably
comes with a built in
microphone, do not use the audio
quality will be abysmal. I can
promise you that these built in
microphones were not designed
for podcasts, you really should
get a decent external
microphone. If you're serious
about starting a podcast. If you
go to my show notes, I'll have
three microphones for you a
different price points for you
to choose from. So now that
you've got your microphone, it's
time to talk about audio
software. The recommendations
I'm going to give you here will
allow you to record the audio
from your microphone and save it
as an mp3 file. So the first one
is Adobe Audition. If you want
really powerful audio editing
software with all the bells and
whistles, Adobe has it with
audition, it might be more than
what you'll need to edit a
podcast. But if you're using a
mixer and high end equipment, it
could be a good idea to look at
Adobe Audition as well. My next
two choices are actually free.
First one is called Audacity and
Audacity is a great alternative
to paid premium audio editing
software. It's easy to use, and
there are lots of tutorials
online to help you learn how to
use them. My third option is
GarageBand. GarageBand comes
with all Mac books, and is good
enough for most of your audio
editing software needs.
GarageBand allows you to record
the audio from your podcast
microphone and save it as an
mp3. After that, what I like to
use is a pop filter. Pop filters
help keep the clicking noises
your mouth makes when speaking
close to the microphone from
being recorded. A boom arm will
also help keep your podcast
microphone in front of you hands
free. This also allows you to
easily adjust the height and
distance from your mouth while
you're recording. Lastly, you'll
want some stereo headphones
don't have to go to turn on
this. Just think about comfort
for those long audio recording
sessions. When it comes to how
to record a podcast, all you
need to do is plug in a USB
microphone and open the audio
recording software in your
computer. Ensure your microphone
is plugged in and turned on and
that your microphone is the
default input device for your
recording software. Simply click
the record button in your
software of choice and go first.
There's no need to stop or pause
the recording. Even if you are
making mistakes along the way,
you can always edit the
recording later using the same
software. Once you finish
recording, you'll want to save
your podcast. mp3 is are the
best format for your podcast
files. Since th