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Welcome to The Guri Show, your go-to podcast for retreat leaders, coaches, and transformation seekers who are ready to create thriving businesses while embracing self-healing, wellness, and personal growth. Hosted by Guri Kaur, this show is your space to learn how to design life-changing retreats, confidently sell your offers, and master the mindset shifts needed to create abundance and impact.
Each episode dives deep into actionable strategies, personal insights, and soulful practices that combine business growth with inner transformation. From self-healing techniques and wellness rituals to powerful tools for scaling your coaching programs, we’ll help you align your purpose, your profits, and your peace.
Whether you’re building your first retreat or scaling to six figures and beyond, The Guri Show is your space to dream big, transform yourself, and empower others to do the same.
Tune in, grow your business, heal your soul, and create the legacy you’re destined for. Let’s thrive together!
Guri Kaur (00:00)
I know you've been told that in order to sell out your retreat, you need to find the right participants. And then the experts give you a blueprint. What they say is that in order to fill out your retreat you need to talk to your friends, you need to talk to your past clients, you need to talk to some collaborators, you need to go in other people's audience or email list, or you need to post in multiple Facebook groups.
While none of this is really wrong, but
if you're hosting a retreat, that is going to make you stand out in your niche, that is going to put you as an authority in your industry, then you need to forget this advice for a moment. And you need to focus on the four things that I did, the four things that I'm gonna share with you in this video.
in order to get the right participants in your retreat without having to chase these people so that your retreat feels like life. Your retreat business feels like a business that feels like you, like life, like the true freedom as opposed to the feeling of burnout.
as opposed to the feeling of stress and anxiety and like you're really convincing people, like you're chasing people. So if you're ready for this, stay tuned.
leaders think that filling out their retreats is like going on hunting. Well hunting means chasing, hunting means preparing, always in that preparation mode. Hunting means
Hunting means forcing outcomes.
What you need instead is gravity. Gravity pulls people in. Gravity doesn't feel like burnout, it feels like magnetism. And this is exactly what I did in this retreat that I hosted.
I know you've been told that in order to fill out your retreats, you need to find right people. And then the experts give you a blueprint telling you that in order to get the right people, You need to talk to people in their DMs. You need to talk to your friends. You need to talk to your past clients. You need to convince people that this retreat is the best retreat out there in the world for them.
But is that something that you really want? Do you want to keep following up with people in their DMs? Do you want to keep talking to people who are not even interested, who have not even shown interest in your retreat even once,
like really zero times, and you keep messaging them? I have seen people. I'll tell you a quick
story.
I saw a post where somebody was like asking for a retreat and you know, I'm looking for a retreat where you know, I can wind down. I've been in corporate world for a couple of years now and you know, I really want to wind down. And so there were a couple of, there were multiple like hundreds of comments down below that post of people trying to sell their retreat. And so.
A couple of moments later, maybe a couple of days later, this lady updated the post saying that, please stop DMing me. If I am interested in your retreat, I will let you know. I will DM you. So stop DMing me
If I'm not responding to your message or to your comment, that means I'm not interested in your retreat. And that's something really basic. Understanding that retreat leaders need to have. like filling out your retreat, it's not like going on hunting where you chase people, where you prepare for them, where you ambush them, where you're waiting for them to
get out in the open and then you're just gonna grab them or like, you know, you're gonna ambush them. And that's not what marketing looks like. That's not what selling is. So if you think selling is like that, if you think selling is hunting, then I think you've been learning from the wrong people. Okay, so what does selling really looks like? What is filling out or your retreat really feels like is,
that it feels like gravity.
So I hosted this retreat in Bali a couple of years ago. And what I wanted for this retreat was that I wanted my people who were coming to this retreat, the participants, to feel expansive, to feel safe.
to feel luxury, to feel rich, to feel calm, to feel supported, to feel nurtured, to feel warm. And I wanted a place that would fit this criteria. So then I decided that I'm not going to run after finding the people to fill out my retreat, operating from this mindset of that in order to establish myself as an authority,
or in order to build some credibility, all I need to do is just fill out my retreat, just fill people into my retreat, irrespective of what kind of people are going to come to my retreat. So I followed the four key things, and these are the four things that I did in order to attract the right kind of people.
Number one, and let me tell you, three and four is going to surprise you because no one does that. I mean, very few people focus on that.
I mean, it's not on the priority list. Like it's way down on the list. Okay. So number one was the vision.
Like I said, I wanted people to feel expansive. I
people to feel transformed. I wanted people to feel like there is somebody who can help them. And that was my idea. That was my vision. Like, okay, the moment people leave this retreat, they should feel.
nurtured and supported and warm and the experience should feel like luxury and at the same time something that has been thoughtfully created and thoughtfully designed.
That being said, I have another video, Peak State Formula.
If you are interested in understanding the psychological structure of a retreat or a live event, please go and watch that video. It tells you or it shows you the way you have to design your retreat so that people go transformed, not just inspired. And people go back with lots of memories and friends and peak state moments and not just a list of activities that they have explored with you.
Anyway, going back to the point. So my vision was that when people leave this retreat,
should feel expansive, transformative, exactly all the things that I said with memories, and not just a list of activities that they did.
Okay,
number two is the values. I wanted to deliver with a certain set of values.
like me and my partner, we discussed that.
you know, whatever happens, we don't want to sacrifice the experience of our audience. I remember that the venue when, a couple of months before the retreat, we went scouting for venues and the venue where we actually hosted the owner, we were sitting and like having this conversation and she said that, you know,
Even if you do not sell out, you can always leave a couple of rooms for the regular, like daily visitors or some outsiders ⁓ so that you don't have to bear the cost of those unoccupied rooms. But me and my partner, had this value system that no, if we are creating this exclusive experience for our participants, even if the rooms are left unoccupied,
we are still going to bear that cost because we you know, we didn't want the experience to be diluted because of the outsiders. Okay.
brings us to number three. Number three, I absolutely love this and I use the strategy and I cannot tell you how much this strategy has helped me.
I hate going on sales calls because they're time consuming. I don't think that anybody can build that repo. Oops. my God. Okay. I don't know anybody can build that repo in 30 minutes or 20 minutes or even 60 minutes or build that trust. Trust comes from the intention that you put out in your content, in the stuff that you put out.
So I avoid it unless a participant really wants to hang out with me on a sales call. So then I know that some people follow this strategy that they put out some content on Facebook or different social media and then from there, they get into the DMs and then from there they get people.
on the sales calls and that's where they can vert. But I wanted my sales page to work for me. I wanted my content to work for me. And so that's where my focus was. Okay, how can I optimize my content, my sales page for more conversions, for more trust? also if you're watching this video,
like months or weeks later after I posted it,
I probably already have published this course mastery for retreat So go grab that course. I think it's going to help you a
And really the course is about how you can convert your sales page into a 24-7 conversion machine.
machine or salesperson, whatever. And so you don't have to rely on sales calls as much. I like to say that your sales page is your sales person who works 24-7 for you.
Anyway, going back to my point. So then the number one strategy in order to make your content and your sales page and all your assets to
out, to make you stand out, to convert for you so that you can minimize the sales process and the sales objections is create your own visual identity.
So this is what I did. I became very intentional with the kind of visuals I was putting out.
And the visuals is not just about the graphics. It's about the pictures and how to make those pictures stand out. I mean, let me tell you one thing. Thousands and thousands of retreat leaders host retreats in Bali. How do you make sure that your retreat is the one that people come to?
I mean, you know that Bali is like over saturated. How do you make sure that people still choose your retreat over others? So I made sure that my visuals speak for themselves.
My visuals, my graphics, my design attract the right people. And my visuals are able to communicate my vision and my values. So then there is this overlap.
you can consider it to be a Venn diagram or you can design something in your mind,
my next level accelerator program, where we go deeper into what's working for you, what's going to work for you. It's not working for you. It's a mastermind. It's a monthly mastermind. We first start
with planning your next one year and then the first two months are getting the cash in. And then after the next two months, we understand where the bottleneck is and we work on those systems.
If you haven't watched the video where I talk about my hybrid authority pyramid, please go and watch that video. That video tells you how each retreat leader or every retreat leader goes through, generally goes through six stages and what you need to do in each stage. Most people try to jump stages, but that doesn't work. Most people get stuck in the first three stages and that also doesn't work.
So please go and watch that video too. That video will tell you ⁓ what you need to do in each stage. And also, next level accelerator is all about moving you through each of these stages faster. Okay? With support and help and coaching and guidance and whatnot. Anyway, back to the topic. Let's talk about number four. The
thing that I kept in mind, especially for this retreat, is...
The venue. Okay, so I made sure that the venue that I'm picking up feels expansive, feels spiritually rooted so that the moment people put their feet on this land, they feel grounded, they feel calm. I wanted a place that feels airy, that feels spacious, that feels nurtured.
The food is good, know, it's plant-based food. And even if you're not doing any activity and you're just sitting there maybe by the pool and the gush of wind, the gush of air feels like you were meant to be here. And it kind of calms you down to the core and you're able to connect with your soul. And that Peak State moment,
connects your participants with you. Like they are forever grateful for you to create such an experience for them. That's what I wanted for myself and for my participants too. And that being said, these are the four key things I focused on when I hosted this retreat in Bali. Venue, visuals, values, vision.
When I aligned all four of these things, I can tell you with 100 % surety that to sell people in the DMs or anywhere else. I did not go to any sales calls, literally zero sales calls from what I can recall.
it's not about the numbers. It's about what transformation you give to these people. Three people or four people, four participants, three participants, 10 participants, when your goal is 20 or 15 or 50.
doesn't make
less of this authority in your space. So stop saying that to yourself. This one person, these three people, these 10 people trusted you and that's all. Now you need to focus on these 10 people and you need to create something that is beyond imagination for these three people or 10 people.
Okay. That being said, watch the other videos that I asked you to watch, and if
want more help, the doors to Next Level Accelerator are going to open soon. Get on the wait list. The link is in the description. Bye.