The Startup CPG Podcast


In this Founder Feature episode, Startup CPG Managing Editor Caitlin Bricker sits down with Anastasia Sartan, Founder and CEO of The Cycle, a functional beverage brand supporting women through their pre-period, period, perimenopause, and menopause stages.

Before launching The Cycle, Anastasia spent nearly two decades building products in the tech industry, including leadership roles at Snapchat and other fast-growing technology companies. During one of the most stressful periods of her career, she began experiencing severe PMS and PMDD symptoms that affected every aspect of her life. Frustrated by the lack of effective solutions available to women, she turned to scientific research to better understand what was happening in her body and what ingredients could actually help.

Her research led her to sea buckthorn, a berry rich in omega-7 and known for its anti-inflammatory properties. After experiencing positive results herself, Anastasia began developing beverages in her own kitchen, combining sea buckthorn with functional herbal extracts designed to support women through different stages of their hormonal cycles.

What began as a side project quickly evolved into a mission-driven business. Within months of launch, The Cycle secured nationwide distribution at Sprouts, one of the most sought-after natural retailers in the country. Since hitting shelves, the brand has generated significant organic demand from women who feel seen, understood, and supported by products specifically designed for their hormonal health needs.

Anastasia and Caitlin discuss the journey from tech executive to beverage founder, the science behind The Cycle's formulations, building a brand around an underserved consumer need, and what it takes to prepare for a nationwide retail launch as an emerging company.

Listen in as they cover:

· How Anastasia's experience with PMDD inspired The Cycle

· Why sea buckthorn became the hero ingredient behind the brand

· The formulation strategy for pre-period, period, and menopause support

· Building a mission-driven brand in women's health

· The lack of functional beverages designed specifically for women's hormonal cycles

· How The Cycle secured nationwide distribution at Sprouts within months of launch

· Lessons learned preparing for a national retail rollout

· Why organic consumer demand is fueling the brand's growth

· The role Startup CPG played in helping connect the brand with retail buyers

· The future of women's health innovation in food and beverage

Whether you're building a mission-driven brand, navigating retail expansion, or looking for inspiration from a founder tackling a deeply personal problem, this episode offers valuable lessons in product development, storytelling, and execution.


Episode Links:

The Cycle Website:
https://onthecycle.com

The Cycle Instagram:
http://instagram.com/drinkthecycle

Anastasia Sartan on LinkedIn:
http://linkedin.com/in/anastasia-sartan

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

Creators and Guests

Host
Caitlin Bricker
Editor @ Startup CPG

What is The Startup CPG Podcast?

The top CPG podcast in the world, highlighting stories from founders, buyer spotlights, highly practical industry insights - all to give you a better chance at success.

Anastasia Sartan
We've received this sprouts order on the month three of our existence and it mainly happened because of our ingredients, because their vitamin department buyers, who I truly love, they're so knowledgeable, especially she really loved what we put in this can. She was like, this formula just makes perfect sense, the way how it tastes, the way how it works and everything. So it was mainly like kudos to our ingredients. But then they also believed and so noticed that our branding is absolutely ready to be launched nationwide, etc. So now when we hit our shelves, it was May 1, so it was just pretty much months ago.

00:55
Anastasia Sartan
And that's when we've created such a strong buzz by just like organically women all around us is just like posting, tagging us, showing how they're buying 10 cans in their cart because finally they found something that helps them, that finally they found something that made them feel seen, that finally this product exists. So our Instagram still has maybe like 30 tags a week.

01:26
Caitlin Bricker
Hey, everybody, this is Caitlin Bricker, Managing Editor at Startup CPG. We are back with another founder feature. Today I'm sitting down with Anastasia Sartan, founder of The Cycle, a beverage designed to support women through their pre period perimenopause and menopause stages. Anastasia spent two decades in tech leading product at Snapchat, where she realized she had developed serious PMDD symptoms. That's premenstrual dysphoric disorder. For anybody listening and isn't familiar, hopefully you never will have. Leveraging her data science background, she took to PubMed, read up on Sea Buckthorn, started brewing drinks in her kitchen, and the rest, as they like to say, is history. You are actually witnessing history in the making right now. It seemed like the floodgates for period focused CPG have totally opened in the past few months. And Anastasia is at the epicenter with The Cycle.

02:22
Caitlin Bricker
She's doing something no one else in the space is doing right now, and people are taking notice, including Sprouts, who rolled The Cycle out nationally only after just a few months after the brand's launch. Wow. Just wow. We hear from founders on this podcast every week. If you're a brand and want to get new opportunities right in your inbox, text CPG to 833-605-7002. That's 833-605-7002 and we'll get you hooked up. As always, enjoy. Hey, everybody, welcome back to the Startup CPG podcast. This is Caitlin and today I'm here with Anastasia Sartan, founder of The Cycle. Anastasia, welcome to the show.

03:10
Anastasia Sartan
Hey. So excited.

03:12
Caitlin Bricker
I am so excited to have you here. It has been a long time coming. I love that you're wearing orange because it's part of your brand colors. I feel like you're always on brand. Your brand stuck out to me in the Slack Channel. You introduced yourself and you talked about how you were using sea buckthorn in your products. I'm a huge seabuckthorn fan. It was great for my skin and I just love the flavor of it. But that stuck out to me. And it stuck out to me because you really, in my mind were starting a movement in women's health and hormonal health in the CPG space that I feel like I was not seeing until you hit the scene. So, mover shaker, I don't know what you're doing. You have some kind of magic touch, but it's very cool to have you here.

03:56
Anastasia Sartan
Thank you so much. Kaitlyn. You are definitely one of our first supporters, so I really appreciate it and we have achieved so much with you and with startup cpg.

04:06
Caitlin Bricker
Hopefully there's more coming down the pipeline. So before we dive into all things Anastasia and The Cycle, can you tell us what The Cycle is?

04:15
Anastasia Sartan
Absolutely. So The Cycle is the food and beverage platform. We've started this beverage that supports through their pre period days and now we've also launched the perimenopause and menopause. And all of this support comes from real ingredients. It provides real comfort during our worst days and it's also delicious.

04:37
Caitlin Bricker
I love the sound of all of that. And I can tell you that they work. You and I have had many conversations about why you've created The Cycle, how it's worked for you personally, how it's working for other people. Can you tell us why you decided to create The Cycle?

04:54
Anastasia Sartan
Yeah. Well, I worked in tech for my entire career for about two decades, and I was leading product at Snapshot. And I believe that was the most stressful time of my life because that was my first corporate experience and there were like tons of politics involved and it was hard and challenging emotionally. And that was the time when I started to have a really serious PMS symptoms. So when my period was about to come, like a week, sometimes two weeks before that, during my luteal phase, I was really tired, angry, having like, mostly like some emotional, like, really challenging thoughts on how everything is not working, how I'm not doing enough, everything is not enough. And yeah, having some discomfort with digestion as well.

05:47
Anastasia Sartan
And I was looking for some solutions and what I figured is that there are tons of pills out there like supplements and pretty much every single one is saying like oh just try us out for half a year. And I was like okay, so I need to spend like 10 years on trying to find something that works Anyways. I've tried one certain supplement and it took me three months. The I think like it was recommended by my OB GYN and she was saying like wait for 3 months on the month 3. I was like I'm not actually sure whether it works or not. So I started I'm a data scientist so I've started to search for some publications and like papers on what actually works.

06:32
Anastasia Sartan
And I stumbled on PubMed on several articles about seabuckthorn, how it is pretty much the only natural source of omega 7. And omega 7 naturally reduces inflammation and a lot of discomfort that we are having during our worst women days are coming because of inflammation. So I found like a small supplier on Amazon that was sending me sea buckthorn shots. I started drinking it every morning and it really helped while being also delicious. It's on the tart side so I was mixing it with something and then I live a walking distance from Erwan so I always love just researching their beverage aisle.

07:13
Caitlin Bricker
Of course, yeah.

07:14
Anastasia Sartan
And I was surprised to see that there is nothing there for periods. The most common like monthly recurring use case for 51% of population while they have for allergies, drinks for allergies, for libido, 10 drinks for energy, etc. Etc. And at the same time my girlfriend started to ask me can you please brew this drink that you are drinking for me? And I was like okay, I have to do that just to support us women. We should have something delicious that actually helps us as well. So we produced our first production run which was tiny 4,000 cans per SKU. We had only two SKUs back then in September 2025 and that was my hobby because I was still working in tech in AI company.

08:04
Anastasia Sartan
But then when we received the Sprouts PO Sprouts purchase order like several months after that and sold out the entire first run that became pretty clear that it cannot be just a hobby. So in January I left my tech career and switched entirely to CPG and continue growing The Cycle. And I always share that it is of course it's business. So business is always for money that what helps business grow. But this business is entirely for a mission and the way how we designed all the ingredients and what we do with it. It's mission.

08:40
Caitlin Bricker
First talk to me about the ingredients. Obviously Sea Buckthorn is a star ingredient in these beverages. How did you choose the other ingredients that you're using in there? And can you kind of run us through what you're using?

08:53
Anastasia Sartan
Yeah, absolutely. So, yes, seabuckthorn is our star ingredient. And we are proud that we are the only US brand that has an access to organic sea buckthorn. Because there are no US Suppliers of it, we always have to ship it overseas. Actually, if you are gonna Google trend seabuckthorn, you'll see that the interest in seabuckthorn grew 4x in between 2025 and 2026.

09:23
Caitlin Bricker
I wonder why that is.

09:27
Anastasia Sartan
Wow. Wow. But still, right? I love that this, like, really magical berry is becoming more popular in the U.S. while it's already popular in Asia and it's Central Asia and in Eastern Europe. So for other ingredients, we are using a liquid herbal extracts, also organic. And I had a lot of conversations with my early stage advisors who were saying, no, it's too expensive. You can just use powders. And I hated this idea because I know that powders, they don't absorb well. And we want to make sure that our brand stands for its efficacy. So even though it does impact our unit economics, but we continue proudly using an organic liquid. Herbal extracts. Now, we add herbal extracts depending on where you are in your cycle.

10:24
Anastasia Sartan
So for example, for pre period days, we also add dandelion root because we're usually bloated and have some digestive issues. And we add a chesta berry, which is especially great for our prepared days. And we add the shatavari root, which helps us emotionally. So again, all of this coming in the liquid form and in functional dosage for periods, we're adding just as an example, raspberry leaf. That's what if you will go to like your ob GYN or like an herbalist that what most likely they will recommend for like a healthier flow overall. And lemon balm, again, because, like, during period, we need a different type of like, energy. It needs to be a calm energy. And lemon balm is the best herbs for that.

11:11
Anastasia Sartan
For perimenopause, we add black cohosh, which we're especially proud of because black cohosh is so amazing for our paradise, but it's very bitter. It's really hard to take if you don't want to swallow powders again. Right. So, but now in this blend, it's actually very delicious.

11:32
Caitlin Bricker
I really like how thoughtful you were with these formulations and especially coming out with the perimenopausal drink. I mean, I Feel like that is where a lot of women my age are heading towards. If they're not there yet, late 30s, we're getting there. I do also have to say before I get it sidetracked at all, if anybody is listening right now, and their name is Melissa officinalis is the scientific name for lemon balm.

12:00
Anastasia Sartan
Yay.

12:00
Caitlin Bricker
Lucky you.

12:03
Anastasia Sartan
That's right. It is. Yes.

12:04
Caitlin Bricker
I had to tell my friend Melissa that too. I was like, did you know lemon balm has your name or you have lemon balm's name? Whoever came first, most likely the lemon bum.

12:15
Anastasia Sartan
A nickname for Melissa's so good.

12:19
Caitlin Bricker
I have to ask, and this is gonna get a little personal, but we've talked about this in person before. How did you land on creating the pre period drink for pre period support? You mentioned that you were going through some stressful times, emotional times, with your job in tech, but you and I have had this conversation that you deal with pmdd, which I feel like is this mysterious diagnosis in the land of social media that women are like, that sounds like me. As you were describing it, I'm like, check. But even doctors are very hesitant to diagnose this in women. But it's not. This is not anomaly. There are plenty of women dealing with these symptoms and there's just no one to really say, yes, this is what you're going through and here's how you can deal with it.

13:13
Caitlin Bricker
So walk us through your experience with PMDD and creating the pre period drink.

13:19
Anastasia Sartan
Sure. Yep. So like, pmdd, from what I understand, and again, I'm not a doctor, I'm a tech data scientist is a severe form of bms. Right. When girls are, like, experiencing PMS and they're like, oh, my husband irritates me a bit more. Like IMDDs, like, you cannot stand anyone. Pretty much like anything can, like, seriously trigger you for one or two weeks, months. So even though there are a lot of jokes on TikTok about that, living through that is not a fun experience because I even had like my best team members leaving my team and resigning because of how I acted out during that time. So it is serious. It leads to all sorts of, like, now, that was the workplace example.

14:10
Anastasia Sartan
And we also had a very serious situations with my husband and with my kids, when you cannot pretty much like, control for half a month on how angry and dissatisfied you are with things that when your period hits, like the next day, you are just like, what was all of that? It's actually everything is good and normal and great. So it's kind of like, I'm sure. Actually that's my personal note is that a lot of women are probably misdiagnosed for bipolar because it has a lot of similarities. And even my therapist tried to like run me through this test and I was like, no, no. I know that it has connections with my period, so it's a different thing. So now saying all of that and doubling your words, that there is no proper research, no proper solution for that.

15:08
Anastasia Sartan
My goal is to grow The Cycle in a way that we will be able to fund the research specifically for PMDD. So now my approach was to go through PubMed, through articles again because I had. I could afford this luxury of understanding papers because of my background and be privileged in this sense. And that's how I discovered seabuckthorn that I believe can support during these days as well.

15:39
Caitlin Bricker
I have to say I have experienced something very similar to you. I'm convinced that I have pmdd. And I don't want to say this has been a quick fix because I feel like it's something that I'll always have with me. But your beverages truly have helped in that premenstrual phase. The luteal phase is no joke. It's like a personal hell when you're in it because you know that how you're feeling is not right, but there's nothing you can do about it. Like, everything sets you off, everything irritates you, and it's like, I don't feel like myself when I am about to get my period. I don't feel like myself in my physical body and also in my mind. And when I drink your drinks, I do feel this sense of calm over my body.

16:31
Caitlin Bricker
And I also don't feel like I'm a hundred pounds heavier like I typically feel before I get my period.

16:37
Anastasia Sartan
Oh my God, so true.

16:39
Caitlin Bricker
And I can totally resonate with what you're saying. As soon as I get my period and my cycle starts, it's like, oh, okay, the demons are allowed to exit my body. Now I can have my body back. Great. Thank you very much.

16:51
Anastasia Sartan
Oh my God, So true. And thank you for sharing that it works for you. We keep hearing it because of my PMDD story. I think a lot of PMDD girls are also feel some support. And I heavily rely on these drinks personally because I developed them on my kitchen for myself and I think they've got me so far. And this so far for me is that I can at least be that calm. So I realize that these like intrusive thoughts are not My thoughts. So, you know, that's already a big achievement. So it's not the magic pill, but it gets you to some stability.

17:29
Caitlin Bricker
It certainly helps. It absolutely helps. And it's interesting to me too. I mean, C Buckle is the star here, but I had never seen sea buckthorn in an RTD before. Not in any ready to drink beverages, only in supplement form, only in skincare. And what you're saying about sea buckthorn helping with inflammation makes a ton of sense. I used to deal with cystic acne, like in my cheeks and on my chin. I always used to just think it was purely hormonal, which, you know, maybe it had to do with hormones, my diet, a whole slew of things. I started oil cleansing with sea buckthorn infused oil. It completely changed my skin, completely changed it and then I started drinking it, of course in a supplement form. It is very tart. Like you were saying, I love that flavor profile. Personally.

18:19
Caitlin Bricker
I gotta look into what that means about my personal like constitution. But I think it's really cool to see it in an RTD form and it's something I am not seeing anywhere right now.

18:31
Anastasia Sartan
Yeah, no, thank you. Absolutely. I come from Russia originally and we drink seabackthorn tea, which is actually just like seabachthorn berries smashed with hot water and then with like some added honey in it as a delicacy. So we drink it when we feel like bad, when we feel like cold. It's always cold in Russia. So that's why this delicacy is actually available in majority of high end restaurants. Which is another proof that Seapakthorn has a very nice taste profile. And what I've just learned that in Scandinavia in Michelin star restaurants, they have it on the menu as like part of mocktails or some desserts even sign me up. Yeah. So that's why it's great to know that such a magical in terms of the how many Omega 7 it has, how many vitamin C it has, it also tastes delicious, but it is tart.

19:31
Anastasia Sartan
That's why we add some apple juice and some monk fruit to our cans. So although our drinks are not very sweet and they keep hearing it, I run a lot of demos myself and I keep hearing from women is that when they try it for the first time, they're like, it's not very sweet. I actually love it all the time. I mean, we run demos in a natural food store so it's like a skew taste preference most likely. But at the same time it made me think like if pretty Much every woman is sharing with me that she doesn't like sweet drinks. Why do we keep developing all this, like, impossible to drink sweet drinks?

20:10
Caitlin Bricker
So it's so true.

20:12
Anastasia Sartan
Yeah.

20:12
Caitlin Bricker
I was just talking to another female founder today and I had said to her, I prefer to eat my sweets rather than drink them a thousand percent. I prefer a bitter or tart profile when it comes to beverages or just straight up water. Very interesting. All right, you talked about this very briefly before, but we need to hone in on this. I need to hear more. You launched nationwide with Sprouts and you are less than a year out from launch right now. Is that correct?

20:42
Anastasia Sartan
Yep.

20:43
Caitlin Bricker
That is pretty incredible. So congratulations, first of all. And you also. I'm going to talk about the ingredients again. You are hitting on something that Brody Burke from Sprouts was talking about over on his LinkedIn and is very buzzy right now. Natural flavors. Something you don't include on your beverages, not on your ingredient list, and you'll probably never see them there. So, A, you're hitting on that audience that's not looking for natural flavors in their products. You're using real ingredients. And B, you're obviously speaking to the Sprouts crowd, that audience, that consumer base. Tell us what it was like launching in Sprouts Nationwide.

21:24
Anastasia Sartan
Yep. So, well, we received the Sprouts order on the month three of our existence, and it mainly happened because of our ingredients, because their vitamin department bars, who I truly love, they're so knowledgeable, especially she really loved what we put in this can. She was like, this formula just makes perfect sense, the way how it tastes, the way how it works and everything. So it was mainly, like, kudos to our ingredients. But then they also believed and so noticed that our branding is absolutely ready to be launched nationwide, et cetera. So now when we hit those shelves, it was May 1, so it was just pretty much months ago.

22:10
Anastasia Sartan
And that's when we've created such a strong buzz by just, like, organically women all around us just, like, posting, tagging us, like, showing how they're like buying like 10 cans in their cart because finally they found something that helps them, that finally they found something that made them feel safe, seen that finally this product exists. So our Instagram still has maybe like 30 tags a week.

22:40
Caitlin Bricker
Wow.

22:40
Anastasia Sartan
Just women discovering us and posting us on Instagram, which is so, like, hard to believe because it's not that you just discovered it, you took a picture of it, you found us on Instagram, you tag us. So I think it's just another example on how this, like, hormonal health wellness ritual, period, wellness is lacking in the RTD form and it should be more of that. We're hitting like a really strong numbers in Sprouts, even though we're at the premium price point, which we're very excited about, because again, like, that was a risky move for us to launch nationwide at such young age of the brand. We knew our velocity numbers at the smaller accounts. We knew that they're very strong. So we had some belief system that is going to work. And startup CPG is a huge part of it.

23:32
Anastasia Sartan
Because the way how we ended up in Sprouts is that we applied to a startup CPG form for Sprouts buyers, and I believe there were like thousands brands probably that applied.

23:44
Caitlin Bricker
We get a lot. Sprouts is a big one for us. Very, very highly sought after.

23:49
Anastasia Sartan
They selected just you, and we had a head office presentation together with your team there. And that's how it all started again. I believe that us discovering Startup CPG a huge part of our success as a brand overall.

24:05
Caitlin Bricker
That is so great to hear. I mean, I just said it, but Sprouts is super sought after. And I joke around and call Brody from Sprouts America's most wanted, because that man, at any event, there is a line, not a joke, out the door to get your product in front of him and to pitch to him. So huge congratulations to you. This is a major feat and I have to know, like, what did you do to prepare for a nationwide launch? Like, what did that look like? I'm sure this could be an episode in itself, but can you just give us a little snapshot of what you did as such a young brand to get ready for this rollout?

24:45
Anastasia Sartan
Yeah, I actually had another beverage brand that is about to hit, Sprouts Innovation. They called me yesterday to ask all these questions, and I couldn't stop telling them everything because they're like, so many things about this set. I think we should, like, just. I was like, okay, we need to write, like, the overall. You know how to. Because I was chatting with about five other startup founders who were in this set. Just understand how it all works, because as you rightly mentioned, Brody and their entire team, I cannot even imagine their mailbox. Right. It's not that you can ask them all the questions because they're like, literally spun. So it had to do with introducing two new skills, figuring out our displays, onboarding with Kehim, figuring out all things Kehim, which we're still figuring out. I believe it's a never Ending story.

25:42
Anastasia Sartan
Then like being on time with all the supply, with all the production run, being in the right, like set up is pricing. Having the right marketing support set up, having the right, like my strong belief was, and I want to share it with everyone, is that there should be the healthy split in between your paid channels for marketing like Instacart demos, like coupons, etc. And what you just anticipate your natural velocities to be. And it's very hard money wise to be able to invest anything more than like 20% out of your expected velocity from paid channels. So you need to be sure that your brand can have the implied organic purchases in sprouts at least like 75% better, 80% velocity because you won't be able to invest all of that.

26:36
Anastasia Sartan
When I put this like economics together, I was like, okay, it just should work. And then we need to support it because otherwise it's not going to work and it is a proof that it's not going to work. So and we are hitting like 80% of our purchases are just implied organic purchases at least. And then for the rest we have our support with like pr. We cannot understand whether like pr, like Influencer, et cetera, how many purchases it gets. But like with Instacart and demos you can. So and we work like really hard, like at least three months in before launch on putting together our marketing strategy and how we support this launch from all the possible channels.

27:21
Caitlin Bricker
You are also extremely active on social media as a brand and as an individual. I love following you and seeing your posts. I think it's a really great way to get your brand out there because you have in many ways become your brand. Even though sometimes you can separate the founder from the brand, you are embodying your brand daily on your social media. And I love how you're able to connect your own personal life and who you are to your brand. And it makes it even more fun to follow along.

27:51
Anastasia Sartan
Thank you. Thank you. I've heard this like feedback that oh my God, Target will love you guys because they love this like cool social media CPG brands. And I was like, is that even a thing nowadays? I think like any brand that is targeting Gen Z, which is most likely any CPG brand, should be a cool social media brand one way or another, right? Because especially in beverage, we have this amazing two interns as part of our team right now from Stanford, from Berkeley, and things that they share like one of them was like, yeah, usually when I'm wearing a cool Outfit and choosing like what can am I drinking? So it matches my outfit, you know, which is like. So it is an accessory for them. It's not just a drink anymore.

28:42
Anastasia Sartan
It's more that it's something that they want to feel relevant with. Right. That they want their outfit to match with, like all of that. So it should be a social media brand for sure.

28:55
Caitlin Bricker
For sure. And not just Gen Z because you are covering the whole spectrum when it comes to stages of life for women. So it's pretty cool.

29:03
Anastasia Sartan
Yeah. Our main consumer is 35 plus, so for sure.

29:08
Caitlin Bricker
Very cool. All right, so before we go, I need everybody to be able to go and follow you on social media. So can you drop your handles and your website for us?

29:18
Anastasia Sartan
Absolutely. So it's onthecycle.com and it's drink The Cycle on Instagram. And since I know that a lot of industry people are listening to us now, we're also hiring for head of marketing. And this one we are already having some amazing people candidates, but we just opened up a search for head of sales.

29:40
Caitlin Bricker
Wow. These are opportunities that you need to jump on if you're interested in getting in with a really cool brand. I feel like this is going to be a brand that's going to have a really successful exit in the future, if I do say so myself. You're doing something nobody else is doing right now. It's really cool to witness.

30:00
Anastasia Sartan
Yes. Thank you. And we are really looking forward for someone who is going to be doing cycle specific yogurts or we also vouch for Sandra from Beach Bars who are doing bars for cycles. So we need more brands like that on the market.

30:18
Caitlin Bricker
Oh, I want to see more collabs. That would be so cool. Yes. We should talk after this because I'm sure I would have some cool brands for you to link up with.

30:27
Anastasia Sartan
Yeah, we would love that for sure.

30:29
Caitlin Bricker
Anastasia, it's been great talking to you. You've been such a great support of the community and I feel like an exemplary member of the community. You're showing up to events, you're using the resources, you're making it work for you. You're taking notes and look, I mean, you launched nationwide just months into having your brand hit the market, so. So it's absolutely incredible to witness. So thank you.

30:52
Anastasia Sartan
Thank you. And Startup CG has the best team ever, so.

30:57
Caitlin Bricker
Oh, thank you. Our team is pretty cool. These are definitely people that I would hang out with outside of work, which makes it a lot of fun. Well, thank you for everything. Thanks for changing my life. No big deal. And I'm sure I'll see you at another event really soon.

31:13
Anastasia Sartan
Really soon. NewTopia.

31:14
Caitlin Bricker
Yes, I'll see you there.

31:16
Anastasia Sartan
Thank you so much, Caitlin.

31:17
Caitlin Bricker
Thank you. Bye. CPG BFFs. We've now arrived together at the end of another episode of the Startup CPG Podcast. As you may know, we're not just the top globally ranked CPG podcast, we're a community of tens of thousands of CPG founders and experts. And you should join us. If you haven't already. Head to startupcpg.com to sign up. You'll get an invite to our Slack community, hear about events near you, and get access to opportunities that connect you with buyers, investors and other brands. It's free. So what are you waiting for? I'll see you in Slack and in real life. Thanks for listening.