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Jimmy went from 89 followers to 60K+ on Threads in 90 days by turning volume into a faster feedback loop.
Most creators are guessing for months. Jimmy got proof in days.
In this episode, Lennox breaks down how Jimmy used volume, public proof, comments, reposting, lead magnets, and a boring-but-deadly feedback loop to turn Threads into 150M views, 60K+ followers, and an owned email asset.
Watch the YouTube version: https://youtu.be/0jcpcEOiobk
Threadify: https://www.threadify.app/plans?utm_source=youtube&utm_medium=lenny
Full Circle: https://www.skool.com/fullcircle?utm_source=youtube
$32,700 in savings. 10 months of runway. non-technical founder building a real SaaS to $10K/month using only AI tools - or going broke trying.
this playlist is my full journey from $1,940 MRR to $10K MRR, filmed in real time with real numbers. the wins. the fuck-ups and the dollars. no code experience. no safety net. just AI tools and a deadline.
new videos every week. subscribe to see how it ends.
Most creators are guessing for months.
Jimmy got proof in days.
He had 89 followers on January 26, 2026.
90 days later, 60,000 followers and 150 million views.
We're not here for the motivational version.
I want the boring numbers and how much he posted, what came back, how fast he changed
the next move, and whether the audience turned into email subscribers and actual revenue.
I got my agent to go and basically scroll through your Threads page over the last 24
hours, and it came back with 179 posts.
Volume is not the point.
Volume is a machine that creates faster feedback.
As we get started, first question I've got for you is, what is one number that people
misunderstand most when they look at these insane results that you've achieved on Threads?
How much work goes in the background?
It doesn't happen overnight.
So there's lots of analysis, there's lots of testing, trying out different types of
content.
So it's not like one post brings you all that traffic.
It's just how it compounds and being consistent, how it just helps you grow.
So I think it's the consistency and the amount of effort that goes in.
And speaking of that effort, when you got started, I'm guessing, and please correct me, you didn't
really know much about Threads.
So how do you go from 89 followers to 64,000 in 90 days?
How do you just speed run that learning process?
Actually, it's a funny story because I had no idea what I was going to post about when I
started.
Like I had no idea in what direction it was going to go.
I was looking to see, okay, something around my experience of entrepreneurship, marketing,
sales, e-commerce.
So I started doing some research, checking out, okay, what posts are actually going viral?
What's the content?
What's the hook?
Following accounts that do similar things.
And so in the beginning, I was just posting random stuff, something about sales, some random
VPN hacks that went viral, some personal development posts.
And just from there, I was testing out different formats of text, image, video, and I was saying,
okay, what's working?
And one of the posts was about helping people find jobs or interview questions.
And that went, that was my first, I think, 1 million view posts.
And then I was going through the comments and they were like, oh, this is a great list,
but how would we say this in an interview?
Well, so then I had to go back and look, okay, I can create a customized answer for them.
So I'll have the list.
And then in the comments, I said, you can answer it this way.
And I created a customized answer.
Then that made it go even more viral.
So then my next post was I had the list and the customized answer in one post.
And then that went super viral.
And then somebody was like, oh, this is great.
What about weaknesses?
So that kind of directed me and helped me with the follow-up content.
So I was just replying and saying, okay, what do they want?
What are they asking?
Answered those and then made a post about it.
And then that went super viral.
And that kind of helped me.
Okay, this is working.
This is what my audience wants.
I know about this so I can create content around it.
I just follow the same format and do it for the different questions.
So that's how I transitioned or move.
And then I remember another comment.
Ah, it would be great if we had this all in a document.
I'm like, perfect.
That's my lead magnet.
So I basically just listened to what the audience that was interacting with my content wanted.
So I was just delivering on what they were requesting.
And then since it worked, I'm like, okay, like I need to post this again.
Is it going to perform as well?
And then I started every day.
Same post, slightly different headline, one, two words, same structure, and it would go viral again.
And I'm like, okay.
And once that happens, then you start becoming addicted.
Like looking at your phone, looking at the comments, looking at the views.
I'm like, how far can I push this?
So I started off with 10 posts or five posts and 10 posts.
And once I started having like a library of posts that were going viral, I'm like, okay, so I can just repost these.
So that's quick and easy to do.
And then I can work on testing out new content and doing my market research and just add another five or 10.
So slowly in the 10 became 15, then the 15 became 20.
I'm like, okay, how many posts can I actually do before it affects my reach?
And on threads, it's amazing because it doesn't affect it at all.
It just actually helps.
You have more chances of getting more viral posts.
And when you're posting 20, 30, 40 posts and you have five or six going viral at the same time, that just compounds.
And then it was just a challenge of, okay, like I reached 10 million.
Can I reach 15?
You have your own targets.
Like your limiting beliefs disappear because I never expected or I never knew that I'll be able to get a million views.
So once you reach that and you know that you can do it, then you start to push yourself to see, okay, how far can I go?
There's so much to double click on there.
But in that first segment, I really need to drive home this point of a flywheel.
And that was what I was understanding from what you were saying there, Jimmy, because you would post something, you would read the comments, and then those comments would tell you what to post next.
You would post that post.
Then in those comments, they would tell you what to post next.
And so the flywheel goes.
And what I'm hearing, it's so simple when you say it like that, but it's the speed of feedback that you were getting.
You post something, instant feedback in comments, see what the comments are asking for more of, post that.
And then each time you're getting that feedback, you're growing not only in your views that you're getting and the followers that you're getting, but also in the knowledge that you have about the platform.
And that just seems like such an insane cheat code.
And I cannot believe I've ever thought about it so simply before.
I was just like, okay, you know, I was doing it, but I didn't really believe that it would have any effect.
And I'm like, okay, it's weaknesses.
It makes sense.
I post it.
And then it goes, brother.
And then, okay, what do you say about yourself?
That one I posted, that's probably not my best post because I posted it every single day, probably two or three times a day for the past 90 days.
That's how it shows you that it will go viral again and again.
When you post something, not everyone's going to see it.
So that's why it's so important to repost it because you're just going to reach different pockets and threads will grow that circle of people that shows it too.
So then it just helps.
And in the beginning, I was afraid, like, are my followers going to unfollow because they're seeing the same posts again and again.
But I think only around 5 or 10% of your followers actually see your post and threads really shows it to a very new audience every single time.
So, yeah, it was a learning curve.
But at the same time, there were difficulties because when I was really, like, growing exponential, suddenly something happened and my views went from five, I think the biggest cost was, like, eight million in a day.
And then it started to drop.
And then it was, like, a couple of hundred a day.
I'm, like, oh, I was lucky.
I caught a trend.
And then it was, like, for seven days in a row, I was, like, increasing my post.
I went from 20 to 30 to 40.
And it was just, like, nothing was happening.
I'm, like, it was luck.
It was, like, it was journaling.
And then I just took a step back and I'm, like, okay, this happened in a matter of two weeks.
I got this massive growth.
The platform is going to be around for many years to come.
It doesn't make sense that suddenly I won't grow in a next week.
Okay, maybe they're doing some changes now.
But in the end, it's going to fix.
So you just need to zoom out a bit and not think short-term, think longer-term.
You're going up.
You're going down.
Sometimes it works.
Sometimes it needs some refreshing.
You tire out your audience.
You need to revamp the content.
So do more market research, come back, and then it goes back up.
So it's just a cycle that you have to go through.
And you need to, like, really zoom out and think longer-term.
I like to say that threads is like surfing.
And the moment you get out of the water is the moment you're guaranteed to not grow.
Because the waves are going to come eventually.
They're on the horizon.
But one thing is for sure, if you're not in the water when they do come, you're not riding
the growth wave.
And it's similar to your analogy of the roller coaster.
There's one thing for sure.
If you're not on that roller coaster ride, you are not enjoying the highs.
Yeah, sure, you are getting the lows.
But it balances out over a long enough time horizon.
We'll probably come back to that in a few moments' time.
I wanted to rewind.
When we were talking earlier, you told me that you started two impact startups and one
that saved horse lives and one circular fashion marketplace to reduce textile waste.
What did they teach you about acquiring customers?
It's expensive to acquire customers, especially with e-commerce, because we were selling bulk
products and solutions through e-commerce.
We were stuck with Facebook ads, Google ads.
They were both sources that you really had no control.
And they can increase the price.
They can affect the rich.
There's nothing.
You don't own the platform.
You can be banned.
They can shut down your ad accounts.
So you're not really in control.
And also during that process, when we would talk to agencies, they would say,
oh, organic doesn't work.
You need to pay in order to get rich.
So that's why we went down that route.
But then I would see other accounts getting viral videos on Instagram.
There must be a way to do it organically.
And I was seeing different viral videos.
So for one of the companies, for actually a circular fashion one, I'm like, okay, I'm
just going to go find the viral video on Instagram, see what the hook was, see what value they
were giving.
And actually, all I did was, it was in another language.
I just put Greek subtitles, Greek voiceover.
So it was their video.
I gave them credit.
Did that.
And that went super viral.
Our Instagram page and that video alone got millions of views and brought in 18,000 followers.
Just that one video.
And I was like, oh, I was like, this changes the game a bit.
So I really need to focus on this organic and just finding out and learning more about
books, types of content that just go viral on that.
So then I started looking into Instagram mostly and theme pages around that point.
So that was where I learned to do all the market research, go through that process of
learning, seeing what goes viral, replicating it, changing it, hosting it, checking the
analytics, reposting it.
And through that program as well, I learned more about threads because I had no idea about
threads.
And once I went on threads, I saw that capturing newsletter subscribers was a lot easier to
do on threads because you can add links compared to on Instagram.
And then my theme page on Instagram got banned.
What exactly did you lose when that happened?
How many followers?
I had 16,000 followers and I was building it for, it must've been eight months.
So I'd spent a lot of time building it.
And the threads on that account was also around maybe 18,000 or 19,000.
Actually my threads, I started with Instagram and then my threads grew a lot faster and then
it got banned.
So then I spent a month trying to get it back.
I managed to get it back.
And then I went all in again, like posting large volume.
And then the moment I had five or six videos going viral and started growing again, then
I got banned again.
And then I was like, okay, I have my personal account.
Let me build my personal brand while I get the other one back.
But then the personal brand was picking up so much and taking so much of my time.
I didn't spend any time trying to get it back.
And I'm like, okay, I know through that process, I know what's important.
Build your email list.
That's an asset you own.
And then you can sell digital products to generate revenue.
So then I'm like, okay, how quickly can I actually build my email list?
In 10 days, I went, let's say 89 to 10,000 followers.
And then I started promoting my lead magnet.
I wanted to be a bit bigger to have more trust or establish the account before promoting
a lead magnet.
And so in 80 days, I managed to get around 7,500 emails through just adding my CTA
in every single post after that.
Damn.
Okay.
I want to drive home this point that the ban of the AI page, it matters because yes, there
are lots of followers here and there are lots of views at play, but it's not a follower story.
I'm hearing that this is more of an owned asset story because you've realized that once the
platform took the page, the email list became the asset.
And that is something that hopefully more and more people are learning because regardless
of what platform you're on, you are still fundamentally at the whim of whether it's
Zuck or Elon or whoever is in charge of YouTube or Adam Mazzari for Instagram, whatever it is,
they can just take it away from you at a moment's notice.
And it can be really arbitrary and indiscriminate.
But obviously when you've got your own email list, that is something that can just be a
CSV file with a bunch of different emails in it, and you can take it to any platform
that you want.
And that is really why people drive home about this idea of owning your own asset or email
list, because it doesn't matter if you're banned from one platform, you can change them
and move them to another.
So I wanted to ask you on that note, Jimmy, I'm hearing that the strategy for your building
your email list is essentially post shitloads and then plug your email beneath every single
post.
Is it as simple as that, or is there something else there?
The posts need to offer value.
So the more valuable your post is to the audience, the more likely they're going to take your lead
magnet, but the lead magnet needs to be relevant to that post and offer more value or more information
that they want.
And through my e-commerce experience, we were using email marketing to generate 50% of our revenue.
So I knew from beforehand how important email is.
People are afraid to send emails or don't want them to unsubscribe, but if you have that asset,
you need to be using it, giving value regularly.
And the more value and trust you build, the more likely you are going to buy from you in the future.
So yeah, just keep on posting it.
You're not going to get the email.
And that's beneath every post you publish.
Yeah.
Is there a delay to it or do you publish it when the post goes live?
I started off posting it maybe in the beginning, I would post it maybe like an hour later.
And that's when I was doing less posts.
So I could be, let's say, more engaged or come back and add it.
So I'll save the CTA in a notes document and just copy and paste it afterwards because I wanted it to gain some traction, some views.
But once you have a library of hosts that you know have performed so well, then I just started posting it automatically.
And that's actually when I, in the beginning, I was just posting everything at the time through threads.
And then I would schedule it through threads because I would have a thread with many or a post with many threads.
The scheduler on threads would skip the last part, which also had my call to action.
And that was driving me crazy.
I was like, all that work, I've scheduled it, but then it's not even getting posted or some are not getting posted at all.
Half the post is missing and you don't realize it.
And then it goes viral, it goes viral and it's missing half the post.
I was like, this isn't working.
And that's when I was looking into a solution that I could schedule everything.
And I found...
Oh, what?
Link in the description if you're watching on YouTube.
I didn't plan that, guys.
I swear.
No, especially because I post a large amount, a large volume.
I need a way to be able to duplicate and post and schedule posts in one sitting.
And we'll have to worry about going through threads, posting it manually, or using the thread schedulers.
So it's very important.
Now, I want to turn through volume.
So at the moment, it's definitely 50 posts a day and 50 scheduled posts.
But I might be adding, let's say, another 5 or 10 ad hoc when I'm doing market research and I want to try something.
And then I just post something just to get it out there as soon as possible to get some data.
So I'd say 50 to 60 posts a day.
All right.
So just for context, if you've never posted on social media before, like I've been on threads for almost three years now and gained almost 28,000 followers.
And I've always preached for three posts per day.
So that's three, single digit.
Jimmy is now saying between 50 to 60.
So just to put that into context, I've published over 4,500 posts over those almost three years.
And Jimmy has posted 50 to 60 times in the last 90 days and gained 64,000 followers.
I'm not that good at mental maths.
But what I'm hearing is it is a volume game.
The more times you post, if you actually listen to the feedback, as we were talking about earlier, Jimmy was looking at the comments, looking for what people were asking, and then post about that and do a shitload of volume, it's a numbers game.
Yeah.
And also double down on what's working and re-post your best performing posts.
That really compounds growth.
I want to ask about this actual workflow, because we were talking about this in our call this time last week.
Firstly, how much time does it take for you to generate these 50 to 60 posts per day?
What does it look like?
So just about the volume.
When I started, I was going 10, 20.
One comment or one quote from Alex Halsey that I always came to me and made me scale.
The volume was input equals output.
So what can I control so I can control the input.
Okay.
Let's see how much I can do to actually get a certain amount of output.
So that's what I had in my head always.
So it made me increase the number of posts.
So I have 50 posts.
There's normally one every half hour, but now I'm looking to ways to optimize my way of creating content and scheduling it so that I can have one post every 15 minutes.
So to increase it, what is it?
Double.
Yeah.
So that would be basically a hundred posts per day.
Yeah.
So the way I do it is in Threadify on the left, you have a list of all your posts that you've posted.
And I go back down to the list from the very beginning when I started using Threadify because that's where I loaded my, let's say, first, the first most viral posts.
So I have those in order and I go and right click duplicate, change the headline for one, two words so that the structure is the same.
All the content on the leaf is the same, so instead of my IQ people, I might put, instead of the semicolon, I might put, I remove the semicolon or I might, another word somewhere.
So very basic changes and then schedule.
And I do that one after the other.
So also if you go up a bit, because this is a nice hack that I like.
So we have quick slots.
I have added every half hour slots so that when I actually want to post the next one, it will give you on the ride the next slot available and it will cross out the ones that you've done.
So it helps you visualize it.
And it's also like a progress tracker, they say, for me, because I'm just like duplicate, post, schedule, duplicate, schedule.
So that's, so I've added every half hour in that slot and that helps me speed up the scheduling as well.
I do that every day, I'd say between one and a half to three hours.
It can take me depending on how distracted I get.
Sometimes it's a repetitive process and sometimes you leave, I'll go and check my comments.
I'll comment on some posts and I'll come back, pick up on where I left.
So I'd say one and a half to three hours.
So this is what I made about breaking beliefs guys, because I am guilty of spending three hours on one post or three hours doing my post for the day.
And maybe there are five or six in there, but I'm sure everyone here and everyone listening to the recording has been in that position where they've spent hours on end on one or several posts.
And maybe you're not getting any sort of great feedback from the market.
The post flops, you don't get any comments, whatever.
Here, Jimmy is really driving home.
Repeat what works and keep posting the stuff that's already validated.
And that can become your content flywheel or your content pipeline.
And from there, it's already validated because you've got the comments from the audience and you've got the metrics from what you're reposting.
So what I'm trying to say here is repost your greatest hits liberally and don't be afraid to do it because it's one of two outcomes.
Either your audience has already read it and they appreciate the reminder or new people have never read it before and it's the first time seeing it and it's already a great post.
So either way, it's a win-win.
And also just to think about how long it can take.
Try to, how did you, for me, I've had this preconception of, okay, like my post for the day will take me an hour.
But, Jimmy, you're basically 30-ing what I do in a certain amount of time in your time.
So how do you, like, how do you build up to that?
Just increase it every day or find workflows to speed it up.
So the duplication part was a huge thing that helped me increase my volume.
Before it would be, also I browse some free time to do market research as well.
So that helps and I can, and I use A as well to take a headline or a post and I'll say, okay, bring out more pain or an emotion in that post.
And I'll test it like that.
So AI helps also because you can create a lot of different versions of the same content to test and it might hit a different point.
You can use AI to, okay, like, for example, the strengths list.
I'm like, okay, I want to do a weakness list.
I'll do the exact same structure and it's a proven structure that has worked.
So that helps speed up.
Instead of trying to think or trying to be creative, like, you just need to control your thoughts and say, this has worked, follow it.
Because it's very easy to get distracted and say, okay, I want to create something new or anything.
You can go ahead and do it.
But if it's taking up most of your time, that's time that you're not actually posting.
And what's getting you the results is the posting.
So it doesn't need to be a hundred percent, like the more time you're trying to make it perfect, the more time you might be wasting an end of the day.
So be scrappy, post and refine.
And refine what's showed some sort of results.
If it's flopped, then leave it.
And even, because I've had posts that I'm like, oh, this is going to be amazing.
I post it.
It doesn't work.
I post it again.
It doesn't post it again.
It doesn't work.
I'm like, okay, I think it's amazing, but everyone else doesn't.
So you need to read what your audience is interacting with.
And speaking of feedback, you mentioned customer research a few times.
I got to ask you, what does that process for you actually look like?
Because we've already discussed the, I call it message mining.
I learned that from a mentor where you go and look at the comments and mine for messages that you can then create content out of.
Is there any other process in your customer research workflow that helps you create content better?
I find other similar accounts on Instagram or X or YouTube and see, okay, what are the content that they're posting?
What's going viral on those platforms?
I get that content, add some of my experience to it or model it.
If it's something that I really agree with, I just might reword it and then post it.
So it's just a matter of doing the research, finding what's working, putting some of your own source to it and posting it out.
So it's actually simple and we tend to overcomplicate things.
You focus on what's working.
You don't, there's no point trying to create something super unique because it's very hard to create something super unique.
Somebody has already done it already.
So why not use what's working and grow in the meantime?
If I was a beginner or someone who's spent three years on threads and post three times per day, I might be thinking, all right, this sounds like too much.
What should a beginner copy from your volume?
If I have less than a thousand followers, what would you recommend to that person?
And what would you say is dangerous to copy?
Definitely, I would recommend posting more.
So that's a fact because that gives you the data to analyze and refine.
Like with three posts a day, you'll get some data, but not enough.
So it doesn't help on the decision making or your chances of going, you'll go viral in a lot longer period of time.
If you do six or 10, the chances of going viral are a lot quicker.
So that will give you the data to know, okay, what is working and double down on that.
So it's post more, analyze the data and definitely repost your best performance.
That's the key.
The reposting one is let's say the easiest one, but you need to get good viral posts or at least that those outliers.
Have you ever had anyone complain about you reposting your best posts?
I think out of over 64,000 people, one person, and did that one person's comment ruin your entire online business?
I don't think anybody even saw it.
It's all like, even though you posted this yesterday, I'm like, yeah, but another, how many views?
Never saw them.
So you have to post it again.
What I'm trying to say is that for me, at least I've got this vague notion in my head that if I just
constantly repost my best posts, that people are going to be annoyed.
We've just heard from Jimmy as someone who is reposting his best posts frequently on threads that out of all the times he's done that out of the tens of thousands of followers he's gained, one person has noticed.
So the message there is no one gives a fuck about your content as much as you think they're on a social media platform, scrolling mindlessly, and they just don't care.
The attention is very short and that post might not resonate at that specific point of time, but maybe in a day or a week or a month later, at least for my content, maybe they don't have a job or maybe they're going for an interview.
Then it's going to be a lot more valuable.
So you need to keep on reposting your content because you don't know when it's going to hit the audience more.
How do you determine when you've got a post that you're going to repost frequently?
Does it go viral three times?
What does viral even mean?
What does that look like?
So even if it goes viral once, I'll repost it again and again.
So it just needs to be once.
If it's, I don't have any specific numbers of what are my, if it's over 50,000 views or 100 views.
I'd say maybe also you can think of the likes.
So if it's, let's say, over 100 likes, I think that's a good metric that you can repost it.
Basically, if you're getting, let's say, 10 to 20 likes on average, starting up, and then suddenly you have a post which has 50 or 60 or 70, that's a post that you want to double down on because it's a lot higher than any of your other content.
And that legend might go to 100.
Or then maybe you have another post that goes to 150.
Then you double down on that.
So it will grow.
It will grow.
So whatever is a bit out of the norm, double down on that.
So you need to start because when you're smaller, you're not going to get suddenly a million views.
You might get 20,000 or 10,000 views.
Use that metric to identify what are your best performing months.
Adjust, change it slightly, and it might perform better.
And then just keep on doing it.
The algorithm is not the teacher.
The feedback loop is the teacher.
And if you guys can take away something so far, this would be something to write down.
Useful proof is a signal that changes your next action.
I'll say that again.
Useful proof is a signal that changes your next action.
Jimmy has said 100 likes on a threads post.
That's useful proof that will then change the next action of, okay, I'm going to go
and publish this again tomorrow or the day after.
And if it's not performing that well, then that's also useful proof that you're not going
to go and repost that again.
Action signal, next move.
Action signal, next move.
It is so simple when we say it out loud, but it's just amazing how you can get, at least
personally, you can get so caught up in my own head about this stuff and overthink it.
Because I know that many people overthink their content and they worry about what other people
will think.
But I'm hoping you're starting to get a message here.
Think about it as this time to proof concept of action signal, next move.
I want to now turn to comments and replies.
There's obviously a shitload of volume when it comes to posts.
Do you know roughly how many comments or replies you're leaving on a normal day?
So I went back earlier to just check how many I've been doing and the average is around
300 a day.
And it can be simple ones.
It could be thanks.
So now what I'm doing recently is I'm doing thanks.
Let me know if you want to cover anything else because that gets them to come.
Oh yeah.
They haven't done it up to now, but it's out there and it gets engagement as well.
Sometimes maybe they've come to once or twice or I'll say, okay, what are you struggling
with now?
Simple, short sentences that just cause that engagement.
There's been smileys, just simple stuff.
But I try to, if you don't leave a comment, try and make it so that it causes them to re-engage
with your host because that's just going to show to more people.
So that would be the trick there.
And do you think, firstly, like my brain is constantly being broken here with just the
sheer volume that we're talking about.
I want to know, to what extent do you think the replies matter when it comes to your growth
on threads, as in your replies?
It's tough because I post so much and also some of the posts, people engage with themselves.
So then on those posts, I don't really have to reply as much.
I tend to find myself engaging more on the mode you days to try and get it back up.
But actually, it's quite important because through the engagement, I've actually started
networking with more people.
I started to comment more on certain people's profiles.
We see each other's growth.
We support each other.
So there's other sort of comments unrelated to, let's say, my posts where I'll go and
engage with other accounts that are unrelated to my niche.
And there, it's like the creators community that kind of support each other and root for
each other.
And you need that type of motivation sometimes because posting at home can be a bit lonely.
So when you see people have certain wins and you motivate them, then they motivate you,
push you.
Because it's very easy on the tough days to just, I'm tired.
I won't post.
Well, actually, that's a very important point.
And sometimes the posts that I really didn't want to post or I was too tired to post were
the ones that really went viral.
Yeah.
Posts that I didn't want to send because I was too tired or I didn't have the energy
to do.
And I went ahead and did it anyway were the ones that actually went super viral.
So it matters.
We need to be consistent.
I've had over 4,000 people come through my school communities wanting to learn about
threads growth.
And I can't count how many people have said something similar to that, that this was something
that I didn't want to post, that I was really tired.
I thought it was the worst thing ever.
And then I wake up to like thousands of followers the next day.
And it just goes to show that your head can just get in the way of your own progress.
And really, this is the part that you should send to someone who republishes every day and
wonders why nothing compounds.
We've got on the screen here the hidden engine because a lot of what we've been talking about,
you could just call it a content strategy.
But what we've just been hearing from Jimmy is that there's some actual real leverage in
just having a conversation with someone.
Think about it as this.
Comments are connection.
And yes, the posts are a great growth strategy.
But looping back to what we started with, this flywheel that we've spoken about, it's being
propelled by the comments and the feedback in the comments.
And if people know that you're going to reply to those comments, they're more likely to reply
back and give you more and more feedback.
And that's how this system keeps sustaining itself.
So that's why I would call this a hidden engine, because obviously it's easy to look at the posts
and forget about the comments.
I think it's so important, especially when you're starting out and you're growing and
you're trying to get to a few thousand followers.
You really need to engage and just ask the audience what they want.
What are they looking for?
What are the pain points?
Because at the end of the day, you want to serve them.
The more you serve the other people, the more likely you're going to grow.
So it's very important.
It's seeing, okay, what's working content-wise and message-wise, but also re-controlling with
your audience and double-checking if there's anything else that you're missing that you can help with.
I want to shift to monetization, because this is something that most people who are watching,
listening to the recording will probably wonder about.
This is all great to know for lots of views and the lots of followers, et cetera.
But what about an actual monetized offer?
So you said that you'd launched about a month ago at about $1,000 USD in revenue.
Is that roughly correct, Jimmy?
So I have two digital products.
One is a low-value product, which is like a CV template to help them get interviews.
And then there's the second one, a 47.
So the first one is just under $6.
And the second one is $47.
I was going to increase, so it's like a proof of concept.
I wanted to lower a product that wasn't too expensive, but then somebody would buy an offer
is more value than the price.
And that's an AI job interview coach.
So you upload your CV, you upload the job description, and then it will tailor-make
a whole mock interview based on your experience and challenge you on what you've put in your
CV so that it trains you.
And then it'll give you a score, it'll give you feedback, and then it will rewrite your
answers with the best way to actually present it.
So you can do it once, you learn, and then you do it again.
And you have that score, which shows that they're improving every time you do it.
So yeah.
And I would say I have more ideas around that whole solution, but I wanted to get something
out there quickly that offered value, and I built it with AI.
I needed that MVP to get feedback, and up to now the feedback has been great.
So I'm looking to expand on it.
Yes.
So just, I got to drive this home because I've, I overthought making my first dollar online.
I honestly, for years, and it's hard to say that, but for years, I just made every excuse
not to just put something out there.
But we've just heard from Jimmy, 90 days, 64,000 followers, 140 million views, and after two
months of just speed running threads, releases a MVP offer, already made, it's not the first
dollar online for you, Jimmy, I know that.
But think about this new chapter as the first $1,000 in this new chapter.
It is honestly incredible.
Just people think this has to take years.
I thought it would take years.
It was with physical products, like with digital products, game is like a whole new area for
me.
So it's a learning curve for me.
Like the earlier you actually try to promote something, the earlier you're going to get
feedback, the earlier you can optimize, refine.
So it's just as with the content feedback loop, you have that same feedback loop with your
product as well.
Also ask the users what sort of pain points they have, because that will give you an idea
for the product as well.
So that's why the CV.
Where does the email list enter this system?
Did you monetize directly off threads?
Did you do it through the email?
Both?
Initially, just your email.
So I was just focused on building the email list.
I have a welcome flow where I send out the email every day for seven days, where I provide
more value and then also offer the CV and the AI coach.
But then I was curious to see how it would work if I was just promoting it on threads directly
without capturing emails.
Just to see, will I, especially when I'm getting viral posts, will it help?
So most, right now, it's just the revenue is split between the two, actually.
Maybe a bit more on the email side.
So I was quite surprised that I was getting sales directly on from threads.
But I guess if someone's following you and they see they're getting value constantly from
your content, and then you have a good offer for them, and it aligns with their pain point
at that point of time, they can go ahead and buy it.
So you need to be posting it out there.
So I do both.
If you're comfortable sharing, how many people are on the email list?
Right now, I'm at 7,500.
And how many of those came from threads?
One of them.
So if you're doubting threads and what it can do, if the last 40 or 50 minutes have taught
you anything, it's that threads is a platform, and you're still early if you're doubting it.
Because Twitter is 20 years old.
Threads is 34 months old, 33 months old.
It's still a baby.
And people still underestimate the power of it.
But we're just seeing all of this proof that hopefully is proving to you that this platform
should be taken more seriously because it's still underutilized.
It's getting better.
It's getting better every day.
And I think I feel like there's just more users coming on it right now as well.
It is just the beginning for it.
Couldn't agree more.
And I wanted to now drive home at this point of time to proof.
And we've spoken about this feedback loop.
And we've spoken about getting the signal from the comments and then doubling down on
what works.
Jimmy, I wanted to start off this segment by asking you, what does this idea of proof mean
to you?
And there's no wrong or right answer here.
There will be the data.
So just analyzing, solve for growth, its views and engagements.
We'll take a mixture of both.
Seeing what's performing the best.
And that's a proof that content's working.
On the monetization is, are you getting sales at that price point that you've set?
If you're not, you need to reduce price or maybe change the messaging of address the
specific viewpoints.
Because most people don't really present the value that they're giving.
They focus on the product and the specs and people buy on value or what is it going to
do for them?
What pain point is it going to solve?
So you really need to tailor the message and test out different product names, different
contents to relate to that product and see what's performing in there.
So it's basically the more tests that you can do, the more feedback you will get on what's
working and then you're refining the best ones.
So it's just a constant testing, constant.
And you're always going to, even if you have something that's working well, you're always
going to test because like before, I never knew I'd be able to get to a million views.
So if I just did the same thing, nothing would change.
But if I start changing things and I go to 2 million, then I'm like, okay, so now this
is the best one.
So you're all, you can always make things better.
Even if it's one, 2% better, it compounds.
If you keep on testing and keep on improving.
I've got to ask, this is more of a woo-woo question, but did you have any limiting beliefs
and how did you overcome them when you kept breaking what you thought was possible on
threats?
I had the odds of limiting.
Like starting off, you see all these things online, make money this way, make money this
fast, make, grow your audience in a mall.
Yeah.
There's lots of content or lots of noise out there or that doesn't work or don't know.
It might not be, it doesn't work.
It's just people never stick to it long enough to break through the tough period.
So there's nothing easy that covers.
It's not one day you wake up and you have a million followers.
Like everyone sees the end result, but they don't actually see the work that goes through
in the background.
And I guess also consuming content from certain people that really open up your mind also
helped.
I was consuming a lot of content and time and I'm like, and seeing different people talk
about them and how they have gotten results on like, everyone says that they did nothing
special that they just follow through and stay consistent.
So I'm like, okay, let's just try it out.
Don't give up.
Start, build on it every day.
And if you see results, keep on going.
There are going to be days that you're not going to see results, but overall you're seeing
a positive outcome.
So every time I went from 100 followers to 200 followers in one day, I went, oh, I didn't
know I could get to 200 followers, that's a positive feedback.
Then you go to 250, 500, you have those jumps suddenly.
There's always, they always come in jumps and then it's slow and then it's jumps.
So it is a mindset thing.
And every time you break a milestone and you know that you can do it, you can do it again
and again.
So you put the next milestone.
Okay.
I went to 20,000.
I want to go to 40,000 followers.
You can do it because you've gone to 20.
So it starts becoming, it starts breaking down your limiting beliefs because you have
that experience and you've proven to yourself that you can do it on a smaller scale.
So it's just a matter of skating it up and learning the next challenges that you need
to go through.
So once you know that you've done it once, then you can just keep on going and keep on
pushing the barrier because you've done it.
The loop is publish, measure the useful signal, change the next move, capture the audience
somewhere you own.
Publish is a post on threads, use Threader.
Measure the useful signal is did it perform well or did it not?
Change the next move is if it performed well, push it again.
If it didn't, don't.
Capture the audience somewhere you own, put a link to your email list beneath it.
I want to then shift to something more actionable as we close out.
Evan, days, if I was starting on threads tomorrow, what would you tell me I should do starting
from almost nothing?
And it can be literally repeating what I just said, or it can be something completely different.
That would be a market research.
Go find most viral posts in a niche that you enjoy, model them, test them out.
I went and when I started, I had no idea in what direction I was going.
So if you don't know in what direction you're going, just go try, look.
You can search on threads like sales or marketing or lead capture or personal development or
spirituality and you go and see, okay, what are the posts that are going viral in those
topics and model it, host it and check the feedback.
See what's working, what you're enjoying and then just continue that process.
It's market research and posting.
And I will have to do a cheeky plug because as far as I'm aware, there is no other source
of viral posts for threads bigger than the vault in Threadify.
This has 1,423 viral posts that got over 1,000 likes.
And as of the time of this being recorded, you can go and check out all of them on our
free plan.
We might not have it like this forever, but if you are in Threadify and if you join for
free now, you'll get grandfathered if we make this a paid thing, because this is one of
the most slept on features ever, because you can just look at immediately what's working
and what's not.
So whether it is in Threadify or whether it is on threads, take Jimmy's advice, because
I just did the calculations.
Jimmy has posted 4,500 times roughly and commented 27,000 times, give or take, over the last 90
days.
So I've done that over the last almost three years.
So it's basically the same volume, right?
I've done it over three years.
Jimmy's done it over three months.
And just purely based on metrics, around 2 to 3 million views, Jimmy has gotten about
what, 50 to 60 million views per month.
So he's almost 30x'd my views and Jimmy has doubled my follower count in one twelfth of
the amount of time by doing everything that he has told you today.
Just sit with that for a second, because if you're wondering whether or not this works,
I don't know how else I can convince you that it does.
So Jimmy, as we round out, I really just want to drive home that this lesson is not that you
should post like Jimmy forever, but rather the faster that you can move from action to
evidence, as I've got on the slide over here, the faster that reality starts editing your
strategy.
The reality of the numbers and the evidence is what will then inform what you do next.
So the last question I've got for you, Jimmy, is if someone watching gets one tiny piece
of proof this week, what should they do next?
Keep on doing it.
That's the main thing.
Just keep on doing it again and again.
And don't, don't think that it's going to upset anyone.
Just do what's working and do it again and again.
It can be boring, but it's what gets results.
And that's, I think, what's what stops a lot of people.
They might get bored and then try and look for the next shiny object, I think.
But if you stay on course and control it, you'll get the results another day.
Guys, if you're watching on YouTube, if you found this useful, subscribe.
All the links to the stuff that we've mentioned will be in the description.