The Oren Cohen Podcast

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In today's episode, I explain why it's so important to have a business email address for your YouTube channel and transition that idea to other platforms, too.

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What is The Oren Cohen Podcast?

I'm just a dude who likes to talk about nerd stuff and entrepreneurship.

Hello, everyone.

Welcome back to day 12 of
the Oren Cohen podcast.

If you're new here, and this is
the first one you're adjoining.

My name is Oren and I am part of
a challenge called podcast for

30, where we publish one podcast
episode for 30 days straight.

In today's episode, we are going
to talk about why it's important

for you as an beginning creator.

To have a business email
address in your YouTube channel.

So let's get right into it.

If you remember, in the last episode,
I talked to you about how I started

on YouTube and the mistakes I made and
in the episode before that, I explain

How medium.com helped me discover
my nerdy, content creation niche.

The result of both of
those previous steps.

Was that I was creating interviews
on YouTube whenever I got the chance.

I did include a business email.

In my YouTube channel.

And after a few of those came out,
something started happening and that was.

One of two things.

One people ask me how
you got to interview.

So-and-so?

Your channel is very small.

And the second thing that happened.

Was.

Hey, can I come interview with you?

Which was really amazing.

Like I was reaching out to people
without any expectation for

them to accept my invitation.

And now people were asking
me if I could interview them.

That's the power of including
an email address, a simple email

address in your YouTube channel.

And I want to transfer that idea
into content creation as a whole.

Whenever you're creating content.

You want to be approachable.

Even if you're creating on Twitter/X.

You want to keep your
DMs open for everyone.

If I didn't do that, if I wasn't
opening my DMs, I couldn't have received

that invitation from CollegeHumor PR
and interview my hero essentially.

You want to do that on Instagram as well.

You want to accept DMs from everyone.

Of course on Instagram, it's a little bit
different people would still be filtered

out and you will need to accept, but they
would still be able to send you a DM.

And in your newsletter.

You wanted to do that as well.

You want to actually create a
newsletter crafted in a way that the

"Reply-To" email where people hit reply.

That's the address that they're given
to reply to is an email address that

you can access and reply to them back.

you want to foster that
one-on-one connection.

That's where the magic happens.

When people reach out to you.

In whatever form YouTube
newsletter, Twitter, X, Instagram.

All of those options, whenever the
conversation is genuine and not,

someone's trying to sell you something
like happens a lot on social media,

then true, amazing things can happen.

I can tell you that some of the
interviews on my channel happened

because people reached out to me.

And some of these people
are now good friends.

Thanks to all of the
emails that I received.

About how did I get to
interview so-and-so?

I wrote a book about it.

Those are all.

Prime examples of why you should
have the ability to receive messages

from people who want to contact you.

Even if you're starting a
podcast, you want to have an

owner, email or contact email.

In your podcast, hosting platform.

So that's it for today.

I wanted to keep it short.

One single idea.

That's all I need.

And if you have any questions,
please comment them below.

And if you want to join my
newsletter, where I talk about

content creation, in-depth.

You can check it out in
the episode description.

And thank you again so much for watching
and I'll see you in the next one.

Bye.