Mick Unplugged

Mick Hunt and Justin Brock explore Justin's transition from military service to becoming a business mogul. Justin shares his philosophy on business growth, the importance of adapting and overcoming various business challenges, and his commitment to giving back, especially to the veteran community.

Justin Brock's Background: From US Marine to successful entrepreneur, Justin sold his business for $70 million and continues as a minority owner. His passion lies in leveraging his expertise in direct-to-consumer marketing and operational efficiency to help veterans and others transition smoothly into entrepreneurship.

Defining Moments: Justin reflects on realizing his business's value and his decision to sell, securing financial stability, and focusing on helping others succeed.

Discussion Topics:
  • Justin's initial challenges and successes in the insurance industry were utilizing direct sales strategies.
  • Insights into building and scaling a business, the importance of operational control, and transitioning from sales to management.
  • Justin is dedicated to supporting veterans through business opportunities and his upcoming book, which aims to help veterans find purpose after service.
Key Quotes:
  • "Success is about tackling opportunities right before you, not following a preset blueprint."
  • "My vision is to help more people, and I use money as a metric to keep score of my impact."
Next Steps:
  • Learn More: Follow Justin Brock for more insights into business strategies and veteran support.
  • Reflect: Consider how you can use your skills to impact your community positively.
  • Engage: Share your thoughts on how Justin's journey inspires you using #MickUnplugged.
Connect & Discover:
  • LinkedIn: linkedin.com/in/thejustinbrock
  • Instagram: instagram.com/thejustinbrock
  • Facebook: facebook.com/jus10brock
  • Website: justinbrock.com
★ Support this podcast on Patreon ★

What is Mick Unplugged?

"Mick Unplugged" is a transformative podcast that challenges listeners to move beyond the conventional 'Why' and embrace the empowering realm of 'Because.' Hosted by Mick Hunt, the voice of Modern Leadership, this podcast is designed for leaders, doers, and anyone aspiring to create meaningful impact in both their personal and professional lives.

Each episode delves into the principles of Modern Leadership, focusing on discovering your 'Because'—your core driving force—and how it can turn dreams into reality and aspirations into actionable steps. With practical advice, real-life stories, and forward-thinking insights, you’ll learn to make your 'Because' a daily focus, fueling your journey toward success and fulfillment.

Whether you’re looking to deepen your motivation, set meaningful goals, or apply modern leadership theories to overcome challenges, "Mick Unplugged" provides the tools, strategies, and insights to guide your path. Subscribe now and start transforming your life with purpose and modern leadership principles.

Intro:

Are you ready to change your habits, sculpt your destiny, and light up your path to greatness? Welcome to the epicenter of transformation. This is Mick Unplugged. We'll help you identify your because so you can create a routine that's not just productive, but powerful. You'll embrace the art of evolution, adapt strategies to stay ahead of the game, and take a step toward the extraordinary.

Intro:

So let's unleash your potential. Now here's Mick.

Mick Hunt:

Ladies success as an 8 year US Marine Corps veteran. He transitioned in entrepreneurship a decade ago and recently sold his business, and I need all of you to sit there and and pause for me. $70,000,000. He continues to run the business as a minority owner and is passionate about helping veterans and others transition using his expertise in the direct to consumer marketing and operational efficiency. Please welcome me and give a great honor to my man, mister Justin Brock.

Mick Hunt:

Justin, how are you doing, bud?

Justin Brock:

Thank you. Not sure I'm deserving of a such an endearing intro, but, you know, we're working hard, and we're very appreciative that you allow us to be on the podcast.

Mick Hunt:

No. You definitely earned it, and I would expect and want nothing more than for you to be here, talk about your background, your success, and inspire others because that's what we do on the Make Unplugged podcast. Right? We look deeper than your why and talk about the because and the things that everyone overcomes. And and, Justin, I'm gonna let you go and and say your thing because I believe this and I know that you're the embodiment of this.

Mick Hunt:

There's no blueprint to success. Right? Like, anyone that tells you that there's a blueprint and you do these 2 or 3 things and you're gonna be successful, they're lying to you.

Justin Brock:

Yeah.

Mick Hunt:

What success really needs is a motivator, and that motivator has to be you. So, Justin, I'd love for you to talk about your journey a little bit.

Justin Brock:

Yeah, man. So, you know, starting out, I didn't even know that selling a company I never even thought about that. You know, getting out of the marine corps, it's all just about how am I gonna replace the income that I have so I can provide for my family. And that immediate goal was actually pretty low. I was just saying, okay, I need to make $60,000 so I can feed my family and buy my kids clothes when they need them and that kind of thing.

Justin Brock:

And and, thankfully, I knew someone in the the life and health space, and I had seen them do pretty well in it. Right? And so I was like, okay. I'm gonna try that. The job that I had in the marine corps didn't have a direct translation or anything, and I just wasn't the guy that was, like, thinking, okay.

Justin Brock:

I'm gonna go marine corps to a police officer or firefighter. So grateful people make those choices, but it might that wasn't what I wanted to do. I tackled the life and health space. And for the first time ever, you know, what I realized was the harder I work and the more that I prospect, the more money I make. And so it became this kinda almost like a little reward addiction where you'd you'd go out and just sell and then and make money.

Justin Brock:

And so I got actually pretty good at individual sales. I was going door to door, direct mail leads, old school way. And I got pretty good at it. I was able able to get in the house, and I was almost 26, so I was had a lot of energy for it. And I started winning some incentive trips, And then I'd get around other people that were top producers, but then while I was there, I'd make friends with guys that were not just top producers, but top agency owners.

Justin Brock:

And then it dawned on me. Okay. These guys have other people working for them, and they're doing the marketing and the operation, and then have these guys doing the production. And I said, okay. Gotta build towards that, you know, and then I would learn a marketing, you know, niche from them.

Justin Brock:

But all the while, this kinda, like, success ladder, I feel like is, like, really just attacking the opportunity that's 6 feet in front of you. It was never like there was this grand plan. There still isn't. You know, right now, I'm trying to continue to grow that company, grow the personal brand. But really, the vision is just help more people, and money becomes kind of a, like, a score keeping metric at some point.

Justin Brock:

It's not necessarily like, okay. Some people I see people write comments on these things, like, talking to people like, oh, if he is really success, not just me, but like all kinds of people. If he's really had that much money, he'd be on a beach somewhere. They don't get it that the people that find that success, it doesn't matter how much money they make, they're gonna wanna continue to do it. And that's why you see billionaires like Mark Cuban and Richard Branson, and all these guys that still have these passions, and they still spend their time trying to solve problems and do things because, you know, that's just the way it is.

Justin Brock:

But I think we're all just trying to solve that next problem and then you see what's possible at that level And then you solve that problem, and you get to that you know what I mean? Like, you're just kinda clawing. And then there are times when I didn't have friends that exited, and I saw, you know, how they were able to value that business. And I'm like, wow. Okay.

Justin Brock:

I didn't realize what I was building could be so valuable. It did give me that another target, But I was 5, 6 years in really before that even kinda came into focus as a possibility. You know? So I think people need and that's important. You know, when people say what's your what's your why and what's your like you said, I love that.

Justin Brock:

Not just looking for your why, but your because. I think sometimes people are so focused to hear that. What's your why? And so they create a why, but the why almost for me was just why not? Like, why not grow to the next level?

Justin Brock:

What am I gonna do? The process is fun. You know, I used to I remember going on vacations as a kid, and we would go with the church to, like, Gatlinburg or Pigeon Forge, Tennessee, and they put us all on a bus, you know, traveling together. And as a I remember my dad complaining about it. As a kid, I thought this is fun.

Justin Brock:

And he would say, well, the journey is half the fun. You know?

Mick Hunt:

Right.

Justin Brock:

But as as you're building businesses, that's true. You found a lot of passion in watching your business grow and the people within your business succeed. And I think that's really important because, you know, I would say the the number one gratifying thing that I've seen in growing a business is watching other people succeed because of something you created. And when you do that and you really feel that way too, it becomes easy to hire and recruit and build build a team because people feel that, you know, compassion that you have for it. And I and I just hope and pray that I can maintain that, you know, continuously because, you know, I don't want to lose sight of not only what got me where I'm at, but, you know, selfishly, what was the most beneficial thing for me?

Justin Brock:

And that was, you know, watching people win along the way. So

Mick Hunt:

I love that. Right? Because you're essentially saying that's your because. And and so for me, and you said it so eloquently, I never say that your why is not important, but it's your because that's your accountability. Your why should always evolve.

Mick Hunt:

Right? When I was a kid, my why was my mom, but my because was because I made her a promise. Yep. My kids then became my why, but the because was because I needed to create a legacy. And so that because was my accountability for success, and you're you're saying the exact same thing.

Mick Hunt:

And I tell people this, the recipe for scaling a business is this, success that breeds success that breeds success. That's the simple formula for scale. Yeah. If you can show other people how to be successful within your business, within your team, and then they show other people how to do it, that's how you scale. Like, all the other stuff, I'm not saying it's irrelevant, but it's a minute factor Oh, yeah.

Mick Hunt:

In scaling.

Justin Brock:

There's nothing no hurdle that comes up. No technological hurdle. No breaking point within, you know, the scalability of my business, no team building, no middle middle management have you know, having to create those things. None of that's gonna stand in my way. It's not because they aren't things that I have to overcome, but if you know the whole while that that's not gonna stand in my way because I have to continue this path.

Justin Brock:

Then when those things pop up, you could find a way. And the good news is, man, there's tons of, you know, mentors and leaders out there that are helping with all of those things, you know. And sometimes they're not even in your industry. They're like in another industry, but there's similarities. And if you can figure out ways to tap into things that other people have done, whether paid or just by, you know, becoming a friend of theirs or some sort of business partner, No matter what it is, when you can attach yourself in some way to someone who's overcome something you have, just makes it that much easier.

Justin Brock:

But, you know, even without that, there's some hurdles that I got through with just brute force. You know? If you just you run through the wall hard enough, eventually, you can get through it. But sometimes it's like a cheap code to just get the tip from someone else.

Mick Hunt:

There you go. There you go. So, Justin, you gotta talk about the 70,000,000, brother.

Justin Brock:

Yeah. So

Mick Hunt:

gracious. Like, I you know, I've I've exited businesses. 70,000,000 is a big number.

Justin Brock:

Yeah. Even when I started thinking about selling, I wasn't really thinking about that number. First friend that I had that sold actually was a pretty big one he sold for around 50,000,000. And what I learned from that one is it was a volume business. You know, we had to help a lot of people.

Justin Brock:

There's no way, you know, you could help a handful of people. Each one of our customers is worth, you know, a smaller amount of money. You know, if I called it a 1500 to $2,000 lifetime value of a customer, lifetime value of customer, then to get to that number, obviously, you're gonna have to have a large operation. And so we took a few different approaches. And, you know, if I was doing it all over again and the goal was just to get to 70,000,000, I think I could shave off a little bit of energy that I spent on things that were maybe more expensive and time consuming.

Justin Brock:

And I guess that's all of us. Right? Hindsight's 2020. But Of course. Getting there really was the the the number one thing for us was creating a controlled we call it a controlled distribution center where we had, you know, employee agents and employee service team where we could really control the outcome.

Justin Brock:

So we actually have several 1,000 agents that are contracted with us around the country that we make overrides on. Right? Like, we're the FMO or the middleman or whatever people wanna call it. And we make a small sliver of revenue, but we have very little control over how much each one of them produces. We can try to get them produce more, but they don't work for us.

Justin Brock:

We kinda work for them. Right? Our agents internally, though, the employee side, with a much smaller group of agents internally, we were able to do all the marketing, all the accountability. They're having to show up. You know, we do 8 AM to 5 PM.

Justin Brock:

At 8:15 AM every day or Monday through Friday, we're doing training. Tuesday, Wednesday, Thursday is different types of sales training. Monday, we're doing, you know, just kind of the the company wide meeting, getting right on the same page. Friday, we're doing an accountability for what we just did for that week. They're always able to keep that team, you know, in the right mindset, in the right headspace.

Justin Brock:

We're able to identify quickly what they need. Is it do we not have enough leads? Do we not have the marketing right or the leads bad? We never wanna settle leads are bad, but, you know, at the top, sometimes we're thinking, okay, can we make the leads better? But then, you know, also is this individual salesperson, you know, making enough calls?

Justin Brock:

Why are they working in this or not? Like, you can really start to get to the point where you could fine tune and find everyone's inefficiencies, And then you develop that mid level sales management and those people that are doing reporting where we really got to the point where you were able to get out of the business and work on it. And this just it begs this concept is that our growth rate and the number of tentacles we had into the market and our media brand dictated a very high multiple of our EBITDA. So 70,000,000, you know, it's not like we made 70,000,000 last year. And you know that, but just for the audience, we had a high multiple.

Justin Brock:

You know, it's in the 10 x, you know, kinda multiple of EBITDA. Right? But when you're looking at that level, a lot goes into that. 1, you know, they're getting me. Right?

Justin Brock:

I have an employee contract with them. They're buying like that continued growth. They show the pattern that we have collectively, and they're getting the media attention, all the marketing, all the we built our own software tool in that. You know, they're getting software. So there's a lot that goes into that number.

Justin Brock:

It's not that it's unattainable at all, though. Like I said before, we did it in 10 years not even really aiming for that. You know what I mean? Like, if I was gonna go and try to build the same operation under the same market conditions, If the market conditions are the same, but I know what I know now and I had that 10 years, it'd probably be a 150 to 200,000,000. You know?

Justin Brock:

It's just because I'd know where not to spend money and where to spend the most time. End of the day, it's enough. And so and I wanted to make sure we locked in some of that success for our sorry, for the family, you know, to make sure that no matter what the market conditions and like you said, you know, Mick, you have a background in the insurance space on the P&C side, and we see this with P&C right now. It's a tumultuous market. You know, you have coastal use with roofing.

Justin Brock:

It is calling rates in places like Florida to go sky high. And California, I think it was like State Farm pulled out a, like Gone. Yeah. Like, all of California or something such. You know, there's always things that can happen.

Justin Brock:

And so that's why when we came to acquisition, it was like, we could just keep building. And I had friends that were like, I'm gonna build a legacy company. And I'm like, I still wanna build a legacy company. I still have retained equity in our business. I'm still very involved and still wanna continue to build that business.

Justin Brock:

But I didn't wanna get so fixated on it that, I still have that little bit of fear, you know, and and I think that that's important. I went to a business class. It was actually a it was a Grant Cardone thing. It was a 10x360, and we they made us do the the John Maxwell belief lid assessment, and I filled it out. And then at the end, they told us what Grant's results were, and my belief lid was higher than his.

Justin Brock:

And, you know, he's a pretty confident guy. Mhmm. I was thinking I was thinking, man. So that there's definitely market conditions that can change things. And so I wanted to make sure, okay.

Justin Brock:

Let's get to this level. I get to the point where it's like, are you narcissistic in thinking that you can always replicate the same results? I'm absolutely sure that I can grow more businesses and be successful. But I'm definitely felt blessed in that the timing of the time that I was building in that industry was also ideal. That's why I said earlier, could I replicate it faster?

Justin Brock:

Under the same market conditions, yes. But we're never guaranteed those market conditions. You know? We happen to be in a right industry at the right time. You know?

Justin Brock:

COVID really positively unfortunately, for, you know, so many people, I hate to ever say that COVID positively impacted anything, but our industry technically, it kinda positively impacted it. So it kinda amplified our success. You know? That month we were down in COVID, I had that full month, you know, we had to close the office. I went home.

Justin Brock:

I actually used it as a stepping stone to create a bunch of online curriculum that we were able to leverage. Go back now, and I tell people, I'm like, man, you were at home all that time. Like, if you could have just taken that 30 days, you know, 30, 69, depending on where someone was, and really leverage that time, man, that was the time to, like, set yourself up. And we did, and it was one of those launching points. But there's always these different, like, trampolines where you'll have a honey hole of leaves that'll come up.

Justin Brock:

And now one thing I know is when one of those honey holes emerges, I'm gonna spend money faster. I'm gonna spend more in in, I'm gonna have more intention in, you know, leveraging it because it's not necessarily gonna be there forever. Yeah. It's there's all kinds of lessons in business, but it's fun, you know, to grow. And if you're having fun with it and you're enjoying it, and then, you know, timing the market perfect.

Justin Brock:

Well, man, like, if you get 20,000,000, 30,000,000, 40,000,000, 100,000,000, there are differences, but there's not all that many differences. I mean, if you got 5,000,000 liquids somewhere, you're gonna you could make 250 to $500,000 in interest off of it for the rest of your life. So, like, what are we even talking about? It's all, like, fake money at some level. So, yeah, I'm glad we got the $70,000,000 valuation, but I fully intend to do my very best to make the remaining 49 percent worth a 100 to 200,000,000 in the next 5 years.

Justin Brock:

So

Mick Hunt:

I love it, man. I love it. I wanna unpack something that you said earlier, and it's a mantra that I have. You gotta be able to work as a CEO. You gotta be able to work on the business unless in the business.

Mick Hunt:

And I personally feel where most green or newer entrepreneurs or maybe your years in, but you're not growing at the rate that you wanna grow is because you're not wearing your CEO hat the majority of the time. Right? Like, we know you're gonna wear multiple hats. I totally get that. But, you know, one of my mentors is Damon John, and he says all the time, you have to know your business in order to grow your business.

Mick Hunt:

And I feel like a lot of younger CEOs or, again, CEOs that have been stale, they don't know their business enough, meaning they don't know their numbers. They don't know their true KPIs. They can't tell you their sales cycle time. They can't tell you their per employee ROI. They can't tell you the output of certain things.

Mick Hunt:

They can't tell you the cost of goods. Right? So it doesn't matter the industry. I love that you said you've gotta focus on working on the business as a leader because, again, you're never gonna grow or get to the margins or numbers that you truly can when you spend half of your time trying to be the head of marketing. And I know it's 2024.

Mick Hunt:

Right? And a lot of entrepreneurs think, oh, I've gotta do all these social platforms and this and that, but then you spend so much time doing one post that the rest of your business has gone to crap. And so I'd love for you to elaborate a little bit on that on techniques to work on your business because I feel like that's the biggest failure that most CEOs have.

Justin Brock:

Yeah. So, you know, I started off selling in, honestly, in through the end of 2019, I was still the top sell individual salesperson within my business. Even though I had multiple salespeople, but I was working I hate to quantify it. I I would say it's somewhere in the 70 to 80 hours a week. You know, it was all kind of a means to an end concept that would tell my wife all the time, you know, I'm I'm working until 7 or 8 at night because I'm trying to get ahead.

Justin Brock:

And then eventually, you know, I started telling myself like, okay. I have to do something or I'm just lying to her and I'm just gonna keep working to the bone. Right? Because you you can dig yourself into a big hole where you have to work that much. And then to dig yourself out, you kinda gotta get a little deeper.

Justin Brock:

Right? And so January 2020, I told myself it was me and I had one other agent who was technically inclined. And I said, me and you, January 2020, we're not selling anymore, which our busy season is in the last quarter. And so January is, like, kind of a good time for us to try to

Mick Hunt:

A good reset.

Justin Brock:

Fix it out. So we said, so we're not gonna sell we're not gonna sell any insurance anymore. We're going to completely work on it. So it was it was a cold turkey thing. And fast forward, and it's amazing, like, to think the times that we would have people tell us that we were, like, wow, you guys are doing so much, and you're so much more sophisticated than our business.

Justin Brock:

And now thinking back, like, in 2020, I felt feel like our business is like a dinosaur. You know? But we were able to really start compounding that. Then I started hiring some of the first people I hired were content, because we were doing some content creation. That's where our brokerage side, where our recruiting started coming in.

Justin Brock:

I hired a videographer who was, like, videographer, social media, all that. Hired a graphic designer, which is so funny. He's now my my chief operating officer. So he started off as a graphic designer, but he just had a a high attention to detail rate. Mhmm.

Justin Brock:

I ended up hiring several more of the creative space over time, but I would just kinda hire and place around. And then I would take internal agents and administrative employees and then shuffle them based on what they showcase to skill. You know, early on when you're building a business from the ground up, like, you can't go out and hire and recruit, you know, 6 figure, you know, c suite executives. Right? Like, you'll bankrupt your business doing that.

Justin Brock:

So you have to find and cultivate talent within. So I used a lot of entry level marketing positions, entry level admin, and entry level agent positions to find the people that I thought were worth more than they realized. You know? Our company is still running on these are all our department heads now. Our CMO started off as an internal agent.

Justin Brock:

Our COO started off as a graphic designer. And then, you know, even like my director of contracting, my director of commissions right now, they started off both working the phone with the front debts. There's there's good people out there that nobody's ever taken a chance on. And there's there's smart and intelligent people. You know, I see a lot of people said people don't wanna work these days, and I think that they do.

Justin Brock:

I think that they just wanna find somebody who sees them for who they are and helps them, you know, tap into something they haven't been able to tap into elsewhere. And we'll appreciate it and feel like what they're doing is part of something bigger than themselves. And and so we tapped into that, and now we're getting to the point where, I kind of come into the business and I keep I try to keep temperature checks on things, and I I get reports and stuff. But, like, I try my best not to influence anything anymore because I'm I want them to influence it.

Mick Hunt:

Mhmm.

Justin Brock:

And, you know, I still have tough moments where I feel like they're off course on something, and I'm trying to, like, hone it back. But my goal is to get completely out of it. It's actually next week I'm going I I travel a lot now. I mean, like I saw on you earlier, Mick. I'm at just did the game game 1 of the finals in Ballston.

Justin Brock:

That's why I'm in this business center right now. But, next week, I'm taking my family on a a week long vacation, and my goal is to turn the phone off the entire time and get on the laptop 15 minutes a day for kinda like a synchronization day, a point in the day. And I have a friend that did this who also sold his business. By the way, super important thing for people, whatever level you're at, get around other people at that level in some way. It doesn't mean you have to go around it physically, but you need to be talking to them.

Justin Brock:

And so people that have sold their business, you know, you gotta get around other people that sold their business because it's not like all our problems go away. You know, like, a lot of times we're having, you know, a little bit of psychological, like, effect of, like, okay. How is this liquidation event gonna, like, kill my motivation? Or it can be a little weird. So, like, to be around other people that are going through it or have been through it is impactful.

Justin Brock:

But if you haven't sold your business, if you're just in that building phase, you know, find other people that are doing something similar and have them as allies. You know? You're there are people out there, and and you can teach them something, and they can teach you something. That's been powerful for me. But one thing he did is he took his family to Hawaii for a week, and during that trip, he, for the first time probably in, you know, 5 or 6 years, was disconnected for, like, 5 or 6 days straight, you know, but he would do a 15 minute daily on his laptop sync up meeting where he would just kinda check-in with, you know, just the COO and make sure there's nothing that needed his immediate attention.

Justin Brock:

And then, you know, if the answer was no, he'd turn it back off. If it was yes, he would try to put that fire out and then turn it back off. I'm gonna try that next week. I hate the word try, so I'm gonna do it next week.

Mick Hunt:

There you go.

Justin Brock:

And the cool thing too is it's a stress test. Where do they still need me, And how can I make them in the future not need me in that area? And that's what really working on your business becomes. At first, it's just literally getting out of the money the income producing activity. It's funny.

Justin Brock:

You I I spend all my time taking somebody that's when they first get an insurance, it's like you need to focus on income producing your activities. But then eventually, you gotta focus on getting other people to focus on income producing activities so you can be that mid level. And then eventually, you even have to develop the mid level so you can be, you know, at the top. And, you know, I hate you know, some people probably gonna be like, oh, it's a pyramid. Well, everything's a pyramid, man.

Justin Brock:

You gotta build yourself up. Or if you don't think you're in a pyramid, you're probably at the bottom

Mick Hunt:

of something. At the bottom. Right. Right. Totally agree.

Mick Hunt:

So, Justin, I know that you're passionate about helping veterans, especially with the transition period. So what are some specific programs or initiatives that you're involved with, and and how do they support veterans?

Justin Brock:

Yeah. So first of all, you know, our industry people in our industry who are veterans tend to have a leg up, and we're dealing with elderly population a lot. And, I mean, you know how it is right now. They don't respect college education the way they used to. They're especially, like, when you get in the middle class population, but they respect veterans.

Justin Brock:

When you're a veteran, instant respect. Right? You know? So they do really well in our industry. As soon as I got through with this event, this m and a event, I started writing a book called Purpose After Service.

Justin Brock:

Some of that 8 chapters in complete right now. It'll be out soon. And that whole thing is conceptually to just get that book out there to people so that they can find the I d the idea in the book really is that you think when you're a service member, when you're a marine soldier, I feel like those grunt side, you know, jobs that when they go to transition out, they think what else is gonna have as high of a calling as what I felt, you know, doing this. What else matters? Right?

Justin Brock:

And so it isn't that insurance matters that much, but you can impact lives within any vertical. So if you're in real estate or if you're in insurance or if you're you know, whether it's Medicare, p and c, health insurance, you could sell, you know, damn ice, you know, or cups and still impact people because you can build a business where people within it benefit on multiple levels. And so the book is really about that. What I'm gonna do I'm self publishing it. I have 4 books on Amazon right now.

Justin Brock:

They're all in the Medicare niche. So very, very niche focused books. 3 for agents, 1 for consumers that are Medicare focused. But this one will be on there on my author profile, purpose after service. And the whole goal of that book is to put it out there and any royalty proceeds that we get from Amazon and the other self published portions, we're donating to Tunnels to Towers.

Justin Brock:

I like that charity a lot. You know? But the goal is to just be this is not a money making book for us. We wanna give it away. If somebody calls up our office, we'll send them PDFs of the book for free.

Justin Brock:

You know, we just want to get it in the hands of veterans, but also family members of veterans, because sometimes family members of veterans identify that they're struggling the most with debts. You know, there there's the the old known statistic that 22 veterans a day are tempting or committing suicide. That is, you know, that sucks. But a lot of it is just because they're not finding that purpose, that next step. They're automatically, you know, and this is a stereotype, I guess, but it's like they're automatically, you know, more often a certain type of person mentally.

Justin Brock:

They were chasing some sort of purpose or higher calling or, you know, something like that. Right? And whether they found it in the military or not, they're certainly often struggling to find it outside the military. You know? And so that's the concept of the book.

Justin Brock:

It's not to say, do this. It's to say, do anything and understand that in that process, if you apply these principles that you've probably picked up in your service, you can affect change and find purpose. You don't have to run-in the burning buildings. You don't have to get shot at. You don't you know, not all heroes wear capes sort of thing.

Justin Brock:

Right? You know, not all honor comes with carrying an m 16 around the desert, you know. And so so that's that's really what it is. You know, and I know that a lot of veterans are also suffering from the effects of other things like, you know, post traumatic stress disorder and things that can exacerbate the issue. But I know a lot of veterans, you know, being in the Marine Corps for 8 years.

Justin Brock:

I have a lot of friends that had PTSD. I can tell you, in most cases, it's not any kind of psychological disorder they have, like post traumatic stress disorder that's causing the issue, it's that they're failing to get into a routine of perfect after serve. And that's the whole message for me is, like, if I could help 10 of them, you know, get to a point where they're happy. Because I know when I can get them in the right mode, they'll help a lot of people. So if I can help 10 veterans do that, they might help a 100, a 1000, 2 1000, 10000 people, you know, or more with something.

Justin Brock:

So that's the goal, and that's how we wanna help is is to push that arena. Over time, I I absolutely once I'm finished with that, wanna get into a way to plug them into more opportunities. So if anybody's listening to this and they're like, hey, I wanna help veterans. I wanna hire veterans. I do have a goal of creating kind of like a staffing or job placement or high level recruiting agency that places veterans with good opportunities, you know, in a not a not for profit way.

Justin Brock:

And, I'm not there yet. So but if you are interested in that, reach out to me so we can kinda have you in your in the Rolodex. Because as soon as that book goes and we start promoting, that's one of my next initiatives.

Mick Hunt:

Well, I can promise you this. When the book drops, we will be back on the podcast and we'll talk about it. We'll even do a couple of live streams as well too. Because at Make Unplug, one of the missions that we have is to support all of our past, current, and future servicemen and women. So, Justin, whatever we can do to support you, we are definitely gonna do as well.

Justin Brock:

Thank you so much, man. I appreciate that, and, means a lot, you know, because there's a lot of them out there that need a ton of help, and they, they deserve it. You know? There's a lot of people that are trying to help them too, so I'm absolutely aware of that. But I think we all have different voices that speak to different people.

Justin Brock:

And, you know, mine might speak to someone. Yours might speak to someone that the other people that are out there helping don't reach. So, So, you know, it requires it take it takes a village, so

Mick Hunt:

to speak. Absolutely. Well, Justin, I'm a get you out of here on this. Where can people follow you, find you, and all of that from my guy, the $70,000,000 man? That's what I'm calling

Justin Brock:

you now. So 2 two spots really. I mean, you can go to justinbrock.com. It's a little bit of a splash page for our niche in what we do, but I try to get act really active on Instagram and YouTube. So on, Instagram, it's at the justinbrock at youtube, just kinda youtube.com/justinbrock, and take you over to our page.

Justin Brock:

We put a lot of free content on both of those platforms. There you go.

Mick Hunt:

And I can promise you you will learn something the moment you get to either of those pages. When I visit, I write down some notes as well. And, Justin, I appreciate just the alignment that you and I have. And so, you know Yeah. Anytime you wanna come back on the podcast, let's do it.

Mick Hunt:

Anytime you need anything from me, let's do it. Ladies and gentlemen, make sure you are following Justin Brock, the $70,000,000 man.

Justin Brock:

Hey, guys. And then listen. This has been a great podcast. I've been listening to Mick, and he's put he puts out great content, gets great people on, has great messaging. So if you're listening to this, please subscribe to the podcast.

Justin Brock:

This is gonna be a good one. There's gonna be consistent value, and it's worthy of that. It's worthy of a review on any podcast platform you're listening on.

Mick Hunt:

I appreciate you, Justin. Appreciate you. Thank you, man. And for all the listeners, remember, your because is your superpower. No one leaves you.

Intro:

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