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Chantal Gerardy is an International Award Winning Marketing Strategist who empowers purpose-led businesses to revolutionise their online marketing approach and create a brand that resonates deeply with their online audience. If you're tired of cookie-cutter marketing advice, and seek strategies that truly make a difference, this podcast is for you.
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Hello and welcome to another episode of the Meaningful Marketing Podcast. I'm your host, Chantal Gerardy, and I'm super excited today to have one of my dear friends and clients, Damien Murdoch with us today. He is a mindset coach and he also runs a program called Taking Charge of Your anxiety, which focuses on athletes and public speakers who really need to learn how to handle those big moments or kind of fall under pressure.
It's so awesome to have you here today, Damien. Thank you.
Yeah, thanks Chantal. Great to be here.
So tell us, because I mean, I know your personal story, but I think it's so important to let everybody know that this is something close and dear to your heart because it is something that you have lived.
Through yourself and had to manage yourself. So tell us a bit about your story and how you actually got into becoming a mindset coach.
Well, it started with public speaking. Really. I was absolutely petrified of it. So I, I was, I was okay as a kid, but then a few things happened as a teenager and I developed this fear of it, and then I had a panic attack in a sales meeting when I was working in London.
And out of that, that just scared me, and I just avoided it at all costs. After that. And yeah, I actually couldn't get words out when I say, yeah, I was petrified. It was like a full body, just heart beating outta the chest. And, um, I'd just have to remove myself from the room if I, you know, if I knew that there was a chance that I'd get asked and just knock back all opportunities to mc weddings or talk to schools or whatever it might be.
Yeah. I do love that though, because there was something there that you recognized and that you recognized the, that. Having that fear and having that anxiety was actually going to stop you from having or being able to maximize those opportunities in your life. Um, for me personally, I am scared of heights.
I I say I'm, I respect heights, I respect heights, respect heights,
right? Like
it, I like to reframe it. Um, and a hot air balloon was one of those things that I'd look at and go, oh, this looks amazing. I just wanna get in a hot air balloon and, and I just wanna do it, and it just looks amazing. And then I'm like, I can't even stand at the edge of a railing.
Yeah,
I'm the same without. Absolutely. Like losing my, my breath, my body, my everything.
Yeah.
And for me it was like I did the same thing. I just went. I don't wanna lose out on the opportunity of. Going in a hot air balloon because of this thing. And the other thing was I looked at all these other things, kids, old grannies and other people, and I was like, I'm supposed to be brave and fearless and whatever.
Like this is ridiculous. If they can do it, I should be able to do it. So obviously I went, I went and got some hypnosis. I went and did some breath work around it and I was able to go on hot air balloon. I was able to stand at the edge and look over it. So I absolutely love like. I think that you mentioned there, it was an awareness about opportunities not wanting to miss out on opportunities.
Yeah, it was definitely that, 'cause I was in business and I couldn't get up and speak to people. So, and you, you're always trying to hide this as well. You're trying to, um, you get really good at avoiding situations where you might get asked to speak publicly. So it's just continually on your mind. But then for me, it got worse than that because.
Um, my comfort zone closed in and it got to the stage where I was getting those panic reactions ordering lunch. And then it got to the stage where I, I was getting those le leaving the house and so my whole life was shut down basically.
Yeah. Wow. Yeah.
Yeah.
So correct me if, if, if I'm wrong in this, 'cause you're obviously the expert in this, but, um, I've got a rescue puppy called Tommy, um, and he has a deregulated nervous system.
Right. Okay. Besides the fact that he's a, a Jack Russell Cross and they known for this sort of thing. Um, and when I was doing some research around it, they were saying that. Unmanaged it gets worse. So you know how you said how you couldn't get, get up and speak at at meetings and then when it was ordering lunch?
So what we noticed with little Tommy was that it would happen when I'd leave the house, but if we just ignored it and actually didn't manage those situations. By the end of the day, he would have 20 to 30 other episodes. And it could even just be like circling my other dog, Ziggy. Um, and just like licking my licking ziggy's ear constantly, like he'd have this nervous reaction where you had to constantly like lick Ziggy's ear.
And when I did the research, they were saying, if you don't actually stop, stop him from doing it and give him techniques to actually break that habit, he'll actually, those habits will become even more.
Yeah. And that's what what happens, um, with anxiety, like public speaking, for example, you know, there's a football called Tom Boyd, who's really famous.
He, he, he had to, is like the highest paid player in the country. And then he had to retire at age 23. And he talks about this, like how it starts with, uh, you get really nervous in front of 1200 people talking. Then it becomes 200, then it becomes. 50, and then your cl your comfort zone sort of closes in on you.
And that's what happened to him. Like it was before big games. Then it became before training sessions, and then it just got worse and worse for him and he had to give the game away. So that's what happens. I, I don't like scaring people with that, but it, it, it is a reality and that's what happened with me.
It was my comfort zone. It was public speaking at first, but then it became, you know, even the barbecues, I noticed any more than about six people and it became something else for me. And my body had these reactions. You know, like I said, ordering lunch and um, then it became, you know, you gotta leave the house and you're getting that reaction walking out the front door and.
That's pretty bad when it gets to that stage.
Yeah. So I'm gonna say that your why must have been pretty big. Your why to overcome this 'cause, because at the end of the day, it comes down to choices, right? You have a choice. You get to make a decision about whether or not you're gonna do nothing about it or whether or not you're gonna do something about it.
So you must have a big why in order to overcome that. Do you know what that big why was or is?
Yeah, I mean, I had a business in my hometown and I had big ambitions for it, you know? Okay. Yeah. And there was things that I wanted to do in the world. And so I, I still, when I was going through that period, you know, where I couldn't leave the house, I was going through periods of deep depression, but then there was other times where you felt really good and you still had these ambitions that were driving you on, but then you go to leave the house and you've got that.
Panic reaction and just stops you in your tracks. You just, yeah. It's hard to, you know, even if you've got those ambitions, when you're having that panic reaction, you just, yeah. Yeah. It's pretty hard to maintain the. The, you know, the, the faith, I suppose.
Yeah. It would be 'cause it be, it becomes debilitating.
You literally can't move, right? Yeah. It's like just
your life, what
do they call that fee? A freeze flight. Freeze flight. Yeah. Well, that's
freeze. Yeah.
Yeah. Freezing. So you literally can't do anything. You can't move.
Yeah. You just, and that's what you just happen. Public speaking. It'd just be like, literally it get stuck here.
Was it?
Yeah. Wow.
Just couldn't like, yeah, your body's just totally frozen, but your heart. My heart would be beating down my chest. Yeah. Yeah.
So I, I had something similar happen to me in Cape Town. I was, uh, I was in Cape Town, there was Table Mountain and we didn't have time to climb Table Mountain, but next to Table Mountain is Lion's Head.
Yeah. And Lion's Head is, it's not like Australia here, where you've got like safety rails and safety like, it, it's, it's literally, it's up and you're hanging over the cliff. And I was walking and I just had the last third to go. And I literally became legless. Yeah. I was stuck against the wall and I could not move like my heart rate was going.
I was up against the wall. I had to sit and there were little kids running along the path past me, little old grannies running past me, and I could not move. I just had to sit there
Yeah.
And breathe and try to get like energy or oxygen back into my body.
Yep.
And I actually couldn't progress. I couldn't go any further.
I had to turn around, which. I didn't like doing 'cause I don't, I don't like to sort of quit as such.
Yeah.
Um, but it's obviously something that I'm on an ongoing basis, work towards doing. Um, we'll talk a bit a bit about that later through scheduled suffering. But it's, it's stuff that I'm constantly working on doing because I wanna be that mountain goat running up the pathway up the mountain, seeing the top of the mountain.
Like I have that aspiration of doing it.
Yeah.
Um, which is awesome. So let's talk about, um. Athletes and public speaking.
Yep.
Um, 'cause at the end of the day, like for me, it's around those athletes. They've got a goal. Yeah. Those public speakers, they've got a big why to, to put a message out to the world and change people's lives.
Right?
Yep.
So both of them, they're on a mission. They've got a big why now they're in front of everyone. They've got all this expectation. Either they're putting on themselves or they feel like other people are putting on them as well.
Yeah.
Um, and now they're having to step out. And perform in that moment.
Yeah.
Um, so what are some of the things that could happen in those moments for public speakers and for like, how does it usually play out for them?
Right. So it's, you've heard of imposter syndrome?
Yep.
Yeah. So I think that's quite well known now and the stats for that are, are huge. Yeah. You know, it's like 60, 70% or something.
And imposter syndrome is that belief that you are not good enough, not worthy to be in that position that you're in. And that it's a matter of time before that we'll get exposed. Right. So with the big moments with sport. Public speaking, whatever it might be. If you've got a belief that's wide in your body, that's what gets triggered in the first place, right?
So then that belief gets triggered. Chemicals are released as a, as a result of that, you know, you've got cortisol rushing to your muscles. So you imagine like, um, um, a sportsman, you get cortisol into the muscles. The muscles tighten. And now you just can't execute skills. You know, we've got the Australian Open starting shortly, like when we're recording this and you watch how many times the commentators talk about the players tightening up, you know, and that's what we call choking when they, they tighten up and they can't execute their skills.
Right? And it comes down to, it starts with that belief that they've got, they haven't got the belief that they're good enough in that moment. Right. So that's what separates the really good players from the, the next rung. They've just, it's just this, um, unshakeable belief that they've got. Wow. So they don't get triggered into that anxiety.
They don't have that cortisol response.
And that's why this mindset coaching is such a huge player for performance, for, for athletes, right?
Yeah. It, it eventually, like I teach skills to handle the, the, the symptoms, you know, the moments. Um, but eventually it gets down to, yeah, what's, what are your beliefs?
You know? 'cause that's what's getting triggered. The other thing too is the meaning that they're putting on situations, right? So again, if we use the tennis example. A player can be dominating like two sets up, you know, and then they're serving for the match and they freeze up because they've changed the meaning of on what that game is now.
It's not just another service game. They've turned it into something. They've gone into the future and gone. I imagine if I win or imagine, or they've gone to the past and thought, oh, I remember that time where we, I lost in this situation. So they've changed the meaning. They've gone out of the moment. And change the meaning of what that game is.
'cause really all they do is step up and execute the serves that they've been doing for decades. You know what I mean? But instead in that moment, they, yeah, they go out to the future or to the past and sort of. Lose the plot and drag the ball into the net and double fault. And yeah, you watch it, you, it'll be time and time again.
The Australian Open, and it's the same with public speaking. So it's like I, one of my favorite stories that I tell is when I was just starting to become a bit more confident and I was, I spoke to about 30 people. It was the biggest crowd that I'd talked to at that stage. And I got into it and there was just a look on a guy's face.
You had this like. Look like that. And in my head I've gone, oh, he thinks I'm an idiot. Yeah. And then I've gone into this story about, oh yeah, everyone probably thinks I, and while I'm trying to give a speech, my mind's gone into that. Right. All by the meaning that I put on that guy's face. Right. And then, so my energy dropped away.
I got through it, but it wasn't what it could have been. Yeah. But then he was the one that came up and talked to me afterwards and asked questions. Right. So I've put the meaning on it that he thinks I'm an idiot, where that was actually his interested face. Yeah. Yeah. So it was like, yeah. So it was a real lesson for me.
Just be careful on what meaning you are putting on, on things. Yeah.
Yeah. I love that. Yeah. I know like when, before when I go onto stage, I have to, um, firstly not over prepare because I know over preparing makes me get into my head.
Yep.
Um, I also know that I've gotta change my state. Yeah. And I've gotta do some breathing just to clear everything and stay grounded so I'm more in my body and less.
My head.
Yep.
Um, and then the same thing is I'm very conscious of the fact that I, for me, when I go out on stage, I think people are judging me.
Yep.
And I have that imposter syndrome as well. And what if I forget my words? Yep. And what if people don't like what I've got? And then what if that? Destroys my business.
And then what if I don't get another speaking gig? And it's like, and it gets outta control. And then how the hell are you actually supposed to perform for the audience? So for me, like one of the things that I do now is I go, this is not about me. Yeah. This is about me being able to help whoever's in front of me.
So be more present with, be more grounded and be more present with who those people like, those people that are there right now and the value that I can give. Um, and then I've also had the opposite, and I'm being completely vulnerable here guys as well. I'm sharing almost. Stuff, but vulnerability as well.
Like I have this relationship with significance and it's like my need for significance and it's like, and that obviously steps into ego as well. So for me it's around, it's not about, like, I go out there and I try to overperform because I want people to like me.
Yeah.
So I'll like Overperform, I wanna change their lives, I wanna change their businesses, I wanna, you know, whatever.
And that's my need for significance and for ego, rather than going, hold on, I need to meet people where they're at. And it's not about that, you know, just break it all down, slow it all down and just deliver what's palatable at the moment.
Yeah.
So, but that's all awareness, like stuff that I've had to work on as a public speaker.
Yeah. And I think it's really important to realize all that self-talk that you were talking about, like. You know, you gonna, it's gonna destroy your business. Yeah. It's important to realize that that's your brain's job. Yeah. Is to actually show you all the dangers, all the things that can go wrong, and it, it's your brain's job to keep you in your comfort zone.
So that's what it's trying to do there. It's so, it's a matter of like, once you're aware of that, once you have that awareness you're talking about, you can sort of learn to laugh at the way that the brain does that, right? Yeah. And I think that carries over to business as well, like too. Um, with business people, what a lot holds a lot of people back.
Very aware of this is things like, what? What would you say? Like doing videos, you know, those tough things outside the comfort zone. Oh,
sales
calls. Sales calls. Exactly. F
following, following
up with sales, fear of rejection like that and what that means about you if you, if you get rejected, right?
Yeah.
People are more likely to go and rebrand, change their offer, change their pricing, and this is a common thing that I see. Often, and that is all because they don't wanna do the part that they don't like doing. Yeah. And that is, they are going out, they are being visible. They may be generating leads, but because they don't wanna actually go out and email them or follow up, they go, oh, I don't wanna bother them.
Oh, what if they don't like me? Or what if they don't wanna buy? What if they don't like my product? What if they say no? What if you know? And, um, for me, that's one of the biggest things that I see, like on a, on a daily basis. Yeah. Is what I do. Yeah. I
just need to learn this one more thing. I just need to Yeah.
Have one more service.
Yeah. A hundred
percent. I'm all about that. Yeah.
Yeah.
Because it's, but that's your brain convincing you that you're not ready yet.
Yeah.
You know what I mean? Oh my gosh. It's like, that's because it wants to keep you comfortable and that plays out in everything that we do in life.
Yeah. Like it's, and I think once people, once you've realized that your brain's. Really not there to keep you happy. It's, it's mainly a threat detection system and so it's, it's there to keep you comfortable. So once you know that, you can then recognize that it's doing that and then push past that.
Yeah.
Yeah. With the skills that I teach.
Yeah. So what you were talking about there was, um, people who are constantly upskilling themselves and they're constantly doing courses and educating themselves on various aspects in their business. And they're constantly changing from one thing to the next thing to the next thing, but they never actually apply anything.
Um, so I call that shelf help because they're literally. Like all they're doing is learning all the time, but not implementing. Um, and it happens all the time. And I'm very conscious and I bring that into when I'm working, you know, one, especially one-on-one with clients. I'll go, okay, hold on a sec. The rule is, is that if you pay and do a course only after you've actually implemented that, do you then go on and um, do another course?
Yeah. Like that's the rule. You have to make these rules for yourself. Alice, you're constantly spending hours and hours and hours and hours and hours each week learning, but not implementing.
Yeah.
Yeah. I
did, I recently found this, these videos I did back in 2015. Right. Yeah. I did this anxiety month thing and I looked back and I thought, 'cause I thought I was horrible back then.
I thought they're actually pretty good. Yeah. And I look back and I, I was ready then. But what happened was I got this amazing support, like one of my videos got shared by 60 people and that was just amazing to me. But all it. All it took was one girl told me that I didn't understand anxiety and I shouldn't be like, I got criticism from one person.
And that just put me straight back into my box for years. Yeah, yeah. You know, learning more stuff and learning exactly what you're talking about there.
Yeah. So we, well, I transitioned, um, you know, from owning gyms from, you know, being in the health, wellness and fitness industry. So I had all these gyms that was my business, and everyone said, I should tell you, you should stick to stick to business and marketing and stuff for health wellness and fitness professionals.
What do you know as a marketer? Um, and at that point I was going into becoming a Facebook strategist, and that probably delayed me for about two years. Yeah. Um, and then one day I woke up and I went, all I need to know is more than the person that I'm speaking to. Yeah. And that person has to value it and wanna pay me for it.
Yeah.
And when I did that I was like, hold on a sec. I've actually like the information I've been sharing, people have valued and asked me for and are happy to pay for it. Well, so I just looked at that. So I think awareness is and really important thing. Yeah,
yeah. 'cause it holds people back. That's where that procrastination comes in with business.
And then, then unhappiness, unfulfillment, all that sort of thing comes from that. 'cause you know that you're not doing the thing that you are. You need to do to, to get the Yeah. The goal that you wanna achieve. You know, you're actually just, your brain's just convincing you that, oh no, I just need to do this.
You know?
And I'm gonna say one last thing 'cause it's so important, but that's also pricing. 'cause another thing that it comes to clients is that when we discuss prices and they're like charging way too little. Yeah. They're actually deflecting clients by charging way too little or not attracting the right clients.
Um, and that's their beliefs around money as well. That's actually holding them back from doing that. And only when they're comfortable. Can they then start putting up their prices? Yeah. That's another thing that I have to deal with on an ongoing basis.
Yeah, it's a comfort zone. It's a big,
big thing. Yeah.
Yeah. Well,
I'm massive on it.
Comfort zone. So let's go into this thing that you've got, which is called scheduled suffering, and without even, you know, thinking, uh, about it or knowing this or understanding this concept, it's something that I've been doing. Beginning of last year, I went and I did canyoning.
Now I've just mentioned I do not like heights. So why would I be abseiling, jumping, sliding and zip, uh, abseiling and zip lining off canyons for hours and hours and hours? If I'm actually scared of heights, like why do I go and put myself in that position? Or why do you know? Did I go to the Philippines twice now?
Walk the, um, Zodiac Falls, which are 13 waterfalls that you climb up the middle of without any ropes or help. Like, why the hell do I do all of that stuff? And I didn't realize it. Um, but Damien's put a title on it. It's called Scheduled Suffering. So tell us about scheduled suffering.
Well, the comfort zone was very important to me because when I was in the depths, you know, I, I did.
I was gonna see psychologists for years and just waiting for something to happen, waiting for it to get better. Um, but then I realized I, I had to work it out myself. And I went to uni, learn about the body, and then I, I went more into the mind, you know, NLP, which, you know, you know about, um, hypnosis, all that sort of thing.
Learn a lot about that. But when I look back, the most important things for me was the, these situations, these courses I did were, which were a bit outside the box, but when I look back now was just huge schedule suffering. Like it was like jumping out of a plane, uh, with a company called Scary and Exciting, but they taught you how to.
Um, skydive without an adrenaline response. Right. So how not to get, because most of us do it for the adrenaline, but most of the people there were scared of heights. Right. And it was to get them over their fear of heights, right? So it was things like that. And then, um, breathing ice baths, you know, all the wind hof stuff I did, um, got into free diving, which is, you know, you're holding your breath underwater.
And that's where I've realized that the panic attacks that if, if. People don't understand what a panic attack is. Yeah. Hold your head underwater. Right? 'cause you go get that anxiety and then you go into that panic and I realize that was the feeling that I get when I'm public speaking and so on. So I did all these things that were right outside your comfort zone, but they teach you skills to overcome that discomfort and, and the nerves and to push through it.
And so now that's something that I. Um, I, I love that there's this quote from Tim Ferriss that I love it. Uh, he says, the more you schedule and practice suffering, the less unplanned suffering. Will disrupt your life, right? Ooh. Yeah. That, so that's what it's about. It's about putting yourself in situations where you get that stress, um, response, that shock to your body, you know?
So I'm thinking about, you know, something as simple as cold showers. Um, but ice baths, you know, fast breathing, you've done fast breathing. Yeah. So when you know that's uncomfortable, your brain wants you to stop doing that.
Yeah.
And breath holds. Um. Public speaking comedy was one big one for me.
I know.
Well, tell us about that, because one of the scheduled suffering things that you did, I mean, as somebody who has had anxiety with speaking, you went and did a comedy course,
right? Yeah, yeah. Yeah. So I did. I. Done Toastmasters, and they're very good at that comfort zone. They just add a little bit, just keep nudging outside your comfort zone.
So I did that. Then I did public speaking, and then it got to the stage where I'd learn all this stuff, you know, from NLP and mindset coaching, results coaching, all that sort of thing. I knew all this stuff and I just wanted to test it in the most extreme way that I could. And I saw this poster for, um, a comedy course.
So, so I just knew that, that I had to do that. So. That was scheduled suffering. Like even just turning up there every week to the class was scheduled suffering for sure. But I used all the skills that I'd learnt to overcome those nerves.
Yeah.
And on the actual night, yeah, I needed every one of those skills to actually get up and perform, but I got through it.
And we're, we're talking about that self-talk before. Like I, I was the first one after the, after the interval. And I remember like, I, I was actually feeling okay, but I, I looked out the window and that voice started and it wasn't, you know, sometimes it screams at you, but this was just, you don't, you've got nothing to prove to these people.
Just walk down the stairs, you can just go. And I. In the past, I would've done that.
Yeah.
But I had that awareness that we were talking about before and it was just like, I just laughed at it and then used the skills that I'd learned to get back in, in state and then get up there. And when I got called, I was just, yeah.
In that performance state. So that's what I, I teach people now is that, you know, when you put yourself in a, in a situation of scheduled suffering.
Yeah.
And then you use the skills that, that you learned to, to cope with that feeling in the body. Right. So once you become. Because what happens when you're put that shock on your body, the frontal cortex shuts down.
You know the thing in part of your brain. Now you're back in the primal parts of the brain. Right. And you're just reactive.
Yeah.
Right. So when you, with scheduled suffering, you get used to that feeling in your body, you're able to remain calm. The frontal cortex comes back online and you're able to make good decisions, right?
So you're able to choose your response rather than. Be reactive. Right. So you think about all the areas in your life where you can apply that to relationships to your business. Yeah. Customers. Traffic.
Yeah.
Kids, all sorts of stuff. You know, once you, once you are in charge of your emotional state, once you can, once you're resilient to that, that feeling, you know, those emotions, then that's where real confidence comes from.
You know? 'cause when you conf. When you're comfortable in discomfort.
Yeah.
Yeah. That's your carry that confidence
and so many confidence and so people are avoiding that. Just so many people avoid it. Yeah. I mean I went back to the Philippines this year to run the Zodiac Falls again. Yeah. Or not run it. I literally crawled the first year I had scratches all over my legs 'cause I was hugging.
The waterfall as I was pulling myself up. Yeah. And I could barely breathe. The second time that I went, I ran up those waterfalls. I even jumped off some of those waterfalls, so I went back to do it again because I wanted to have progress.
Yeah.
I wanted to feel the feelings of progress and I was like, all that breath work I've done all year and all that mindset stuff has made this so much easier for me, so,
and how'd you feel after it?
Oh, just amazing. I was like. These waterfalls are so tiny compared to what they look like. When I first did it, I was like, and we did it in the rain the second time as well, like it was bucketing down with rain. So
Yeah. But you are looking back on that as a highlight of your life. Oh, now, yeah.
Yeah.
Because you, 'cause you're proud of yourself.
Or There's this quote from a guy called Stewart Brand that I love. He said, he says, um, being proud is the most reliable source of happiness I know.
Ah.
You know what I mean? So, for a lot of people who, you know, there's 1.3 million Australians on antidepressants, right?
Yeah.
When you're proud of yourself, it's a different, it's different chemicals in the brain, you know?
And that that's,
and that scheduled suffering is gonna bring about that confidence. Yeah. It's, and you being proud of yourself.
Totally. Yeah. Love that. When you push past edge, um, what you think, you know, you think you're capable of this, you can't think, you can't get through that. But when you push past that, you're like, well, I didn't think I could get here, so where else am my.
Selling myself, selling myself short in other areas of my life. What am I capable of? Yeah.
You
know what I mean? It just opens up your whole world. So,
well, I went to Bali afterwards and then I had, it was like, what adventures stuff are we gonna do in Bali? And again, I always put myself in those positions.
I'm, I'm not a natural at it. I don't massively enjoy it. Um, and rafting, river rafting was one of that. I've never done it before. We did a medium grade, whatever it's called down the thing or whatever, and I was like, this is easy. Yeah. I was like, I should have gone for a harder one.
Yeah.
So, um, and it's because I do this stuff, so, um, yeah.
I love that. Love it, love it, love it. Good. You're living
the schedule, suffering life.
I live the schedule. Yeah. So good. Um. So I just wanna talk about state quickly. So, um, uh, I actually, Damien's lives in New, say he is just come down to the Gold Coast, um, to see me. We went out for dinner and I also took him to go and have a look at the Empower You Program.
Um, it's a two day program for, um, teens. It's kinda like a Tony Robbins for teens. Um, and it is absolutely epic. And of course with Damien and what he's interested in, I said, come along, have a look and that, and they always talk about changing your state and one of the things we're watching or looking.
Saw on the day was the breaking of the board. Yeah. And how they prepped all the kids with, you know, getting them to change their state, um, in order to be able to, you know, push through and, you know, break the boards. Um, and there's various different methods to do that. They did this like clapping three times kind of thing, sort of jumping and clapping three times.
I went to Tony Robbins and he had like a, his special way of doing it, I think it was like walk through a door and like. How would you walk through a door, walk through the door, like the person you wanna be? I think that was the Tony Robbins kind of thing. Um, I went to a breath, breath work retreat and their one was like, have a pose.
So like 1, 2, 3 pose. Yeah. Um, and for me for changing my state is, um, I jump up and down. I close my eyes. I definitely have to close my eyes. I don't wanna see anyone else. 'cause suddenly then I feel judgment. So when I close my eyes, I'm now. Stepping into myself and grounding. So grounding's, really important.
Jumping on the spot, closing my eyes. And then what another thing that I do is I go like, thank gratitude. So thank everyone for the opportunity, the people that got me to that point. Thank them for the opportunity of having the speaking event. Thank the people in the audience. For listening to me for what's about to happen, and then I go through, in order to empower myself, I go through all my reviews and all the people, like, I visualize all the people that I've worked with, all of them and all the nice things that they've said and all the reviews that they've written.
Um. So that I can be empowered and then obviously like I do once I jump up and down and I do all of that, then I start, you know, do some breath work, some calming stuff and and ground. So that's kind of like me sort of getting into state before I go into stage, you know? What would you recommend or some of the techniques that you'd recommend?
Well, I talk about resetting, right? It's a skill called resetting. So when we used, say, the example we used before with tennis,
yeah.
So it, it's about forgetting what happens in the, in the future. If I stuff this up, you know, you're talking about your, your stuff as well. Forget about that, forget about last time you were here and you might have, um, got, got it wrong as well.
It's, you gotta bring your mind back to what do I need to do right now? And that's the key to performance really, is just to focus on who I need to be right now. So it's resetting, come back, coming back to the present moment, and then using your body, your body language, your self-talk, and your focus. Right?
And you've sort of talked about all those things there with what you were talking about. And, and it's the same with breaking the board as well. So using your body language, your breath, remember they were talking about. Breathing when they're breaking the board. So it's like using your breath to, to regulate using your, um, your eyes are actually really important.
So if you're trying to relax, when you are, when you're worked up, your eyes are actually laser focused. You know, you think, think, you know, back in the day when you're laser focused on the predator or whatever it was. Yeah. So if you wanna be the opposite, if you wanna be calm. You just relax your eyes, you expand your awareness rather than have having them hyper-focused.
Um, and then using your, your posture and your movement, put a smile on your face and then you self-talk. 'cause what, what are you saying to yourself? You're telling yourself all the reasons why you can't, or you're telling yourself the reasons why you can. And then the third thing is your focus. So focus on what, what you want.
And when they're breaking the board, you know, they're really strong on that in, in empower, you. It's like your focus has to be right on the board and past the board, right? So it's like putting your focus on, I talk about having the focus on what you want, the outcome that you want, and then who you need to be to get that.
And then the next thing is just what's the next action I need to take?
Yeah. Excellent. So good. So under, so many good gems there to be able to support, uh, um, the listeners today. Um, so let's get into the nitty gritty then of the marketing. So you've worked with me now through two programs. Yep. Um, I dunno how many years it's been now.
Like, do you know how many years it's been?
Four, maybe. Four or five.
Yeah. Wow. It's, yeah, it's a long time. So the first time was really, we set up a webinar funnel. It was all around, you know, visibility, coming up with a way to communicate your why you, why this, um, and setting up that webinar funnel so that you could basically attract your ideal client.
Um, build your email list, continue the relationship with them, and then, you know, nurture them either into your one-on-one or your group programs. Yep. Um, so talk to us a little bit about the webinar funnel, how you've used them. Um, you know, talk about the technical aspects of it, the marketing aspects. Um, yeah, just share it with our audience.
Yeah. Well, it's, it's, it's been brilliant for me because it gives me a, a focus for my marketing, um, to try to get people onto the webinar. 'cause I, I just want an opportunity to talk about what I know and how I, how I can help people. Right. So the webinar does that for me and, um, it gives me, you know, 40 minutes where I, I take people through, you know, the path of how I can help them, right?
And then if, if they can see themself in that, then they'll work with me and it's just, it. Feels like just such a natural process. You know, you get the right people who are ready to do it and, and, um, other people learn as well and, um, on, on the actual webinar. But you, you know, they might be ready to, to do the program or whatever, but.
Yeah, it's been really, really positive for me.
I like some of the, the, I'm gonna say quirky, but they're not really quirky. They're really great customer service type things that you do. And one of the things that you talk about, um, that, that you talk to me about doing is that when people register, they follow up.
You actually send them a, a voice message or a text or, yeah. So talk to us a little bit about that.
Yeah, it's, it's Bon Duro. It's, it's called the, is the app. So it's like when you, when someone, um, registers for the free giveaway on, on your website or registers for the webinar, it just alerts you and, and you can just go straight to your phone, just do a quick 20 min, 22nd, hello.
So it really personalizes the, like, there's someone real, you know, when you, when you, yeah. When you join up for something. Um, it's just adds to that personal service I think. So people actually. Thank God there's a real person here. This isn't, isn't just something I'm registering for. 'cause I think a lot of people are, you know, a bit reluctant to give email addresses a lot of the time.
Yeah. So it's just when you've done that, then to get a personal. Um, message from someone just for you. Like, I just think it takes some of that anxiety away.
Yeah. Especially when you're dealing with people with anxiety. Exactly. Yeah, because, um, there's a couple of things when it comes to a webinar funnel and the first thing is, is you've really gotta know who your audience is, uh, what they're struggling with, because the title is so incredibly important because the title needs to qualify and disqualify the right and wrong people.
From there, you've actually gotta then market that. That webinar and you've gotta be able to get them build that know, like, and trust and actually then get them to give you that email address so that they actually, um, are invested. But the third part of that is actually to get them to show up, um, because there's no point in having the email address.
Um, ideally what we wanna do is be able to have a conversation with them. So getting them to show up is key. Once they show up, you then have to have a killer presentation that then takes them through. Um, where they're at and what you can actually do from them in a really personable way. Um, and we do use a lot of NLP processes in, in the way that you actually line that, um, that presentation up as well.
And that also, uh, what comes into play with that is your presentation skills as well, and being able to transition from. Educating them and supporting them with where they're at, but also into helping them to make a decision to actually purchase and take the next step with you. And the last part of that is the fs, which I like to say, and that is following up and following through.
And that is not like the people who've registered for your webinar, that's actually you. So many business owners go looking for that next lead when really they need to be following up with the leads that they've already had. Those that did show up, those that didn't show up. Through emails, through SMSs, through calling, um, and really just continuing that conversation with them afterwards because there might be various reasons why they did or didn't actually show up.
Um, so I think it's really important that, um, people understand the complexity of a webinar funnel because people go, I'm doing webinar funnels. We'll go, well, it's not converting, it's not working. So there're a great way to build, um, your, um, email list. A great way to increase your know, like, and trust online and build your visibility.
And a great way for you to have a, like to include in your marketing plan on an ongoing basis. Um, so you also do live events now. Yeah. So you're in Noosa, that's, you know, and you are actually this, this year doing other events
Yeah.
Across Australia and even internationally, which is amazing for somebody who's anxious on stage.
Um, this is huge and I think it's amazing. Yeah. So talk to us a little bit about how like, the live events may differ a little,
right. So. I'm doing weekly ones, so, um, doing some scheduling, suffering events, weekly, uh, and breath work as well. I'm doing monthly breakthrough breath work events with amazing musician called Jackie Sterling.
And then I've got to, I've got a workshop in Byron Bay at the end of May, and I've got a retreat in Bali in June, and they're basically. Two different, um, type of events. So the, the Byron Bay one is for performance, for public speaking and for performance. And I'm doing that with, uh, my comedian friend Vanessa Larry Mitchell, who is just like, she's one of the best comedians in Australia, I, I believe, and she's just a.
In charge on, on the stage. She's amazing. And so she's doing that part of it, the actual stage craft and um, and that side of it. And I'm doing the, the anxiety part to get people through their nerves and so on. So really excited about that. That's, um, starts Friday night on the 29th and goes through to the Sunday.
And you'll actually do a presentation too. To the crowd. So that might don't
scare the
people. That might scare people off, but, but it's like, this is scheduled suffering. Scheduled suffering. Yeah. But see, as far as getting outside your comfort zone Yeah. Because a lot of this stuff, like, it's, it's it's theory.
A lot of
Yeah.
That people learn, but your nervous system, you
have to do it.
Yeah. Your nervous system isn't interested in theory. Yeah. It needs evidence. It needs proof. Right. So I wanna provide the proof. That's what schedule suffering does, and that's what this. Um, workshop will provide as well, so that, that one is basically about, you know, getting better, right?
So then the, the Bali one is five days in Bali, and that's more a retreat. So that's kind of an escape from having to get better, having to be someone.
Mm-hmm.
Um, it's sort of going through like there was a time. Back when I had, you know, the meltdown with anxiety and so on, like, I was just so WI was so wound up, right?
Mm-hmm. And so the, the Bali, I, I see it as that way where, where you're under a bit of stress and you just get to release that. You just come and, and let that go. Um, let go of that feeling that you're always having to be better and get back in touch with actually who, who you are, you know, because. We all get caught up in different roles and things that we play in life.
This is just to get you back to Yeah. Who you really are.
All holidays are so important for that.
Yep.
Ongoing things like breath work is so important for that. Yep. Um, you know, we can talk about journaling and gratitude and all these things that, you know, but they're all so important and, um, yeah. So important to do on an ongoing basis so that when you then go to do other things, you're not built up with anxiety already.
You're actually got more of a cleaner state.
Yeah.
Um, you know, to operate from.
So I'm doing that with, um, Cassie Tommy, who's, yeah, she's just amazing. One of the best presenters I've ever come across as well.
Yeah. Excellent. Uh, awesome. Well it's been an absolute pleasure to have you. Thank, you've shared.
Thank you. Such gems here. So where can our audience connect with you?
Okay. My website is world class friend.com and I'm on socials on Instagram and Facebook at Damien Murdoch Mindset Coach.
Perfect. We'll put that in the show notes as well. So thank you so much for coming along today.
No worries. Thank you.
Loved it.
So this is Chantalle GI from the Meaningful Marketing Podcast. If you haven't already, please uh, leave a comment or rate us below. Uh, be sure to also subscribe on the website, which is online business marketing.com au so you get the weekly podcast sent to your inbox. Um, this has been another amazing episode of The Meaningful Marketing Podcast.
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