The Revenue Formula

The Revenue Formula Trailer Bonus Episode 184 Season 1

Your guide to go-to-market trends in 2025

Your guide to go-to-market trends in 2025Your guide to go-to-market trends in 2025

00:00
Will growth return? How will AI influence GTM?

There's so many questions as we near the end of 2024. In today's episode, we cover the key trends and predictions for 2025.

  • (00:00) - Introduction
  • (01:21) - Go-to-Market Trends for 2025
  • (02:21) - But first: Will we see more growth next year?
  • (04:17) - AI's Impact on Sales and Hiring
  • (08:24) - More sales roles
  • (12:34) - The rise of AI agencies
  • (16:31) - GTM Engineers
  • (21:53) - Teams of 20 will beat teams of 200
  • (29:03) - Branding in the Age of AI
  • (33:44) - Conclusion and New Year Wishes

This episode is brought to you by by Fullcast, the only AI-powered platform that streamlines your entire sales lifecycle — from plan to pay. With modules like territory and quota management, routing, and capacity planning, Fullcast adapts to your unique needs — whether you need one solution or an all-in-one platform.

Ready to see the difference? Visit Fullcast.com and mention the Revenue Formula Podcast to unlock an exclusive premium gift, just for listeners!

Never miss a new episode, join our newsletter on revenueformula.substack.com

Creators & Guests

Host
Mikkel Plaehn
Marketing leader & b2b saas nerd
Host
Toni Hohlbein
2x exited CRO | 1x Founder | Podcast Host

What is The Revenue Formula?

This podcast is about scaling tech startups.

Hosted by Toni Hohlbein & Mikkel Plaehn, together they look at the full funnel.

With a combined 20 years of experience in B2B SaaS and 3 exits, they discuss growing pains, challenges and opportunities they’ve faced. Whether you're working in RevOps, sales, operations, finance or marketing - if you care about revenue, you'll care about this podcast.

If there’s one thing they hate, it’s talk. We know, it’s a bit of an oxymoron. But execution and focus is the key - that’s why each episode is designed to give 1-2 very concrete takeaways.