Why Sales Is the Most Valuable Skill in Business (With Daman Grewal)

In this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with Daman Grewal from LogisticsSales.com to break down one of the most misunderstood — and most powerful — skills in business: sales.

From getting into logistics by accident to building a global training platform, Daman shares how mastering sales can unlock careers, income, and entrepreneurship opportunities for anyone — regardless of background.

This conversation dives into mindset, service-based selling, and why logistics is one of the biggest hidden opportunities in today’s economy.

💡 What You’ll Learn:
 • Why sales is the foundation of every successful business
 • How Daman went from operations to becoming a revenue generator
 • Why most entrepreneurs misunderstand sales (and how to fix it)
 • How service-first selling leads to long-term success
 • Why logistics is one of the biggest opportunity markets right now
 • How global supply chain shifts are creating new business opportunities

👉 Key Highlights:
 ✅ Sales is not about persuasion — it’s about solving real problems
 ✅ Anyone can learn sales (even without traditional “sales skills”)
 ✅ Logistics touches everything — making it a massive opportunity space
 ✅ Ethical, relationship-driven selling wins long-term
 ✅ Global demand + supply chain shifts = new opportunities everywhere

🌍 About Daman Grewal & LogisticsSales.com
 LogisticsSales.com is a global platform helping individuals learn real-world sales skills through hands-on training, mentorship, and practical experience — not theory.

They connect people from all backgrounds to opportunities in logistics and beyond, helping them build confidence, income, and even launch businesses of their own.

🔗 Learn more:
 🌐 https://logisticssales.com

📈 At MarketSurge, we help you turn tools into systems — and systems into growth. 
 If you want automation that feels personal and performs like a team of 10, you’re in the right place.

🧠 Want to talk strategy or see it in action?
 🎯 Book your 15-minute Value or Free Coffee Call:
 https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee

🔗 Useful Links
 🌐 Website: https://marketsurge.io
📘 Facebook Page: https://www.facebook.com/profile.php?id=100035121171654
💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio
🐦 X / Twitter: https://x.com/marketsurging
🎙️ Podcast: https://marketsurge.transistor.fm/

Creators and Guests

Host

Reed Hansen

Reed Hansen is a seasoned digital marketing executive with a proven track record of driving business growth through innovative strategies. As the Chief Growth Officer at MarketSurge, he focuses on leveraging AI-powered marketing tools to help businesses scale efficiently. Reed's expertise spans from leading startups to Fortune 500 companies, making him a recognized authority in the digital marketing space. His unique ability to combine data-driven insights with creative solutions has been instrumental in achieving remarkable sales growth for his clients. ​

What is Inside Marketing with MarketSurge?

Welcome to Inside Marketing with MarketSurge — your front-row seat to the boldest business insights, marketing breakthroughs, and entrepreneurial real talk.

Hosted by Reed Hansen, Chief Growth Officer at MarketSurge and a digital marketing veteran who's helped scale everything from scrappy startups to Fortune 500 giants, this podcast dives deep into what’s really moving the needle in today’s marketing world. Find us at Marketsurge.io

Each week, we’ll break down the latest marketing and business news (minus the fluff), explore tech trends you actually need to know, and feature unfiltered conversations with the most interesting minds in entrepreneurship and marketing.

Whether you're a founder, a marketer, or just a curious hustler looking to level up, this is where growth happens—loudly, smartly, and with just the right amount of sass.

Subscribe, tune in, and let’s scale something legendary. 🚀

Speaker: Welcome to Inside
Marketing With Market Surge.

Your front row seat to the
boldest ideas and smartest

strategies in the marketing game.

Your host is Reed Hansen, chief
Growth Officer at Market Surge.

Reed Hansen, MarketSurge: Hello
and welcome back to Inside

Marketing with Market Surge.

Today's guest is on a mission to bring
sales back to what it really is, the most

powerful skill an entrepreneur can earn.

Damon Gral is a part of the
team behind logistics sales.com,

a global platform dedicated to
teaching real world sales skills and

entrepreneurship through hands-on
experience rather than theory.

The platform started in the logistics
industry, one of the most competitive

and relationship driven sales
environments in the world, and has

since grown into mentoring and training
as a community, helping people from

all backgrounds learn how to sell,
build confidence, and create income

opportunities through free training,
live mentoring, and practical frameworks.

Logistics sales.com

Conti connects ambitious individuals
with businesses that need sales talent

while showing people how mastering sales
can unlock careers side businesses.

Even full companies of their own at a time
when many people chase entrepreneurship

through shortcuts or hype, Damon and
his group are focused on something

far more fundamental, teaching people
the real skill that drives every

successful business, the ability to sell.

Damon, welcome to the show.

Daman Grewal | LogisticsSales.com:

Thank you Reid, and thank
you for the introduction.

Thank you for the audience
for coming and watching.

Appreciate that as well.

Reed Hansen, MarketSurge: Absolutely.

Well, I, you know, I appreciate the
good things that you're doing and

the free training that you offer.

Tell us a little bit about you
and how did you get into sales,

specifically in the logistics vertical.

Daman Grewal | LogisticsSales.com:

Ooh, by accident.

I never thought I would be into sales.

Never popped up as a career opportunity.

Even transportation, like I got
into transportation logistics at

a pretty young age, and I was just
trying to save money for school, is

Reed Hansen, MarketSurge: Hmm.

Daman Grewal | LogisticsSales.com:

was trying to do.

Got into the industry by accident.

I was trying to, again,
finish my schooling off.

'cause I was trying to figure out
how to do my post-secondary right

or post high school education.

And that was the only thing
that paid the bills, right?

A tiny bed.

So I saw opportunities in there.

I really liked how some of the really
good things about the industry that

was kinda like equal opportunity.

So anyone that was coming
in there to work hard.

Was getting compensated for it, at
least on the driver's side of things.

As per the office side, I went
from being a safety manager to

operations and then learning about
the sales side, down the road.

It was by accident.

It was something where
you're doing it anyways.

And this is the thing that, that kind
of baffled me was I didn't realize like.

I was already doing sales before I even
was in sales, and it was, and sometimes

it's just customer service or anytime
you're trying to retain customers or build

customers or serving customers, you're
pretty much doing sales And then so you

realize that, okay, this is a staple that
every company has to have as a sales side

of it to drive, revenue for that company
to even survive, if it's a charity.

Or again, any sort of business
platform that's out there is

gonna need a sales component.

And it was more of a an eye-opening when
I was like, oh hey, you know what if I

transition into a sales role and I become
a revenue generator, you can actually

become more valuable in a company.

And it is a slight transition
from what you're already doing.

To, to just asking for a specific role
and then knowing how to monetize that.

It was again, another eye-opening as
well where it just really increased

your value in the organization and
it really put you in the driver's

seat and put you in more control of
your own financial future as well.

So that's the kind of opportunity
we wanted to teach everybody else,

and we started teaching it a little
bit, a lot of people were interested.

Reed Hansen, MarketSurge: Interesting.

Yeah.

So how do you what kinds
of back or people with.

What kinds of backgrounds are
typically good fits for your program?

You know, you, you yourself,
you were kind of in the weeds.

You were doing the work in logistics
before growing into a sales position.

Is that pretty typical of people
that join your program or people

that you're looking to join the.

Daman Grewal | LogisticsSales.com:

No, it's actually people from any
background, nobody really comes

into transportation or logistics
thinking they're gonna be going

into transportation or logistics.

And you know when we started it started
by just us advertising at work for people.

And then one thing I
realized one day Reid was.

Over the years, there were so many
people that were applying from

overseas, international people.

usually when you're hiring all the filters
will start blocking these people out.

And I started realizing hey, a lot of
these people have some potential here.

And and then there was schools
that we're also training for

logistics people in North America.

Some of these schools would start sending
their students over and they were all

looking to learn about logistics as well
as, and they had just been exposed to it.

So then off just by teaching some
of these people, and the people

that were applying from overseas
were from 65 different countries.

so I would, yeah from around the world.

And, one, one thing I started realizing
is that, regardless of what their

background was, how they spoke English.

They were able to work in the North
American markets and actually get

meetings with some of the largest
corporations in North America.

And when I would see this, I would, it
baffled me too and said, Hey, anything I

thought about sales yeah, that you have to
be able to speak really good, or you have

to have really good different skill sets.

It just threw me for a loop and said
hey, anyone can actually do this.

And when I, and I was sitting in on
some of these meetings with corporate

companies and I was like, wow, these
people are so attentive to listening to

what this person has to say, even though
he was barely able to speak the language.

And so when I realized it was more
about, Hey, is it a just a good fit?

And then some of these people just
had really good writing skills.

So you start getting opened up to,
hey, sales is a lot more than just

communication, but it's communication
in various ways, whether it's social

media now, whether it's, like again,
taking a photo on your phone and

being able to post it like that.

That's sales.

Reed Hansen, MarketSurge: Yeah.

Daman Grewal | LogisticsSales.com:

And so that we realize that,
okay, good email writing or

script writing is also sales.

And then the verbal component, which we
all think about is Hey, sell me this pen.

That's the traditional way that we
thought sales was, Hey, you have to be

really good at being able to do this.

But then we realized that,
that's not really it.

And breaking down what that process
was, realized that it allowed so many

different people to come into it.

And so we have people that come from
different HR backgrounds people that have

been exposed to just any sort of sales.

and then they start coming into it.

And then we started helping people with
even entrepreneurship opportunities.

So again, different industries,
different fields, and because we

get exposed to a lot of that in
logistics, we were also helping them

figure out those markets as well.

So whether it's importing coffee
beans from Vietnam into the US

or selling hay from Canada into
the US and expanding markets.

And so there was all these
like different type of niche

commodities that were coming up.

But because we have exposure to it,
or sales, again, once you realize

is a global community, first of all.

But secondly, it is research.

If you could research and find out who
you can serve, and you could expand

that mindset on who you can serve.

Whether it's going from city to a state,
to a country, to another country, right?

You realize that there's so much
opportunity when we look at it on a global

perspective versus just in a small box.

so again, it, teaching sales and
teaching the capacity of what it could

actually entail and the uncut potential
of it is what really made it exciting.

And, know, again, I just figured
more people need to build those soft

skills to be able to expand their
mindset to, to do well and create

financial freedom in their future.

Reed Hansen, MarketSurge:
Wow, that's fantastic.

So I wanna build on
that point a little bit.

you raised, um, entrepreneurship
overall as a theme, and I know you

have some experience with that.

We kind of fancy ourselves as a marketing
and entrepreneurship podcast and.

Uh, you know, you talk about sales being
a fundamental skill of entrepreneurship.

do you think that, that this, that
fact, you know, sales being so key to

entrepreneurship, do you think that's
widely understood or misunderstood

by entrepreneurs you en encounter?

Daman Grewal | LogisticsSales.com:

I find this vastly misunderstood, because
a lot of times when people come into

that sales process, they're me focused
and it's about, Hey, what can I earn?

What can this do for me?

then they lose the fact of it's
actually, what can I do for the

customer service based, and I learned
this through entrepreneurship.

I learned this through the sales as well.

when I would watch people do
their sales, and for me it was

always more natural, where it was
always more of a service thing.

Hey, this guy's having a
problem, how do I solve it?

So again, salespeople
are solution finders.

when I realized that, some
people when they were getting

into these sales processes were
doing it for the wrong reasons.

And when I would hear even
from a lot of employees why?

Why did businesses go under?

And so we had people that
used to work with us that ran

multiple businesses before too.

And then, I would ask 'em the
same question what happened?

You ran all these successful
businesses what took place?

And usually it's things like greed
complacency, when you forget to

serve, you know who you're serving.

And I used to notice that
money used to change people.

you know, on, on one perspective it
was like, Hey, We wanna work hard.

All of a sudden you make some money
now you think you don't have to work

anymore, and you forget about the
initial reason why you even came into it.

So a lot of the stuff that we taught
was it has to come outta service.

has to be something from inside
of here that really needs to

resonate with somebody out there.

Because nowadays, don't wanna be
lied to, don't wanna be misled.

People don't wanna buy
something that they don't need.

They don't have, they don't
wanna have buyer's remorse.

So it was about if you're truly
in service and that was the thing

about being in business long
term or being in sales long term.

If you, if, otherwise I would see this
up and down effect where someone would

have a really good, sales month and
then it would just pitter patter off.

Or they would go through this
journey to build up their clients.

they would lose them because they
didn't build it the right way, or

they didn't pick up the right skill
sets to be able to retain that client.

And it's usually, again, that lack
of consistency sometimes takes place

or complacency happens where again,
we lose track of the fact that, how

hard was it to gain that client?

we, for us it's okay, we move
on to something else, or we get

busy with something else, but
we get distracted along that way

and we don't build the right.

Processes, in place to be
able to sustain clientele.

so again, there's a lot of things
that we saw in the sales process.

And know, for me the important
piece is saying, okay, how do we

do it ethically and how do we do
it in a way again, that comes from

somewhere from inside, deeper inside.

And if we truly do it in a way
of serving, those are the type of

people that I typically wanna help.

And again, that's why we
created the platform as well

is because if people wanna get
one-on-one coaching time with me.

I was like, sorry, I'm not gonna teach
it because you're looking for one hour,

you're looking for two hours, and you're
probably looking to do something and miss

a lot of the basic foundational steps.

And so I wasn't interested in teaching
people unethical ways to do business

or doing it for self-driven purposes.

Like I'm, again, they say, I think
Simon Sinek talks about this as well.

And he goes, business comes down to it.

You know how you serve people.

Tony Robbins talks about this too.

The reason for living is giving.

And so when you realize that when you
do this enough times and you're serving

people, you automatically win as well.

it shouldn't be the opposite way.

Opposite way, where it's all about
how much commission can I earn and

then I'll worry about somebody else.

Yeah.

Reed Hansen, MarketSurge:
So Damon, that's wonderful.

And you may have answered this question in
answering other questions, but what would

you say makes the logistics sales.com

approach so different from other training
sales programs or sales training?

Let me rephrase that.

some traditional sales programs.

Uh, how do those compare
to logistics sales.com?

Daman Grewal | LogisticsSales.com:

so one, I think we're
more foundation based.

Reminding people of the simplicities
of what sales really is.

And again, it's simple version
of saying, Hey, if I know how to

communicate just a little bit, or I
could say, get my friends to come out

and play basketball with me or play
sports with me, or, the simple things.

It's going back to that simplicity.

If can I do customer service?

Am I doing customer service anywhere?

And exposing people first to like just
some of these opportunities and showing

people that they actually have skill sets.

In the past 25 years that I've
been teaching sales, the main thing

that I've been trying to do is
take off people's blocks because

a lot of people just have blocks.

They try to become somebody else
when they're in a sales position,

but I'm like, Hey, you know what?

People really just resonate with
you as a human being, right?

So if you can just be genuine and take
off some of these blocks of thinking

that you have to be somebody else, let
me teach you the right way to do it.

And lot of things is when.

got into business and I went
to work for other employers.

I saw a lot of, again, the correct way
to do business saw a lot of unethical

practices that were happening as well.

you know something, even when I would have
success at some of these companies, would

notice what other people would be doing.

To, like they would follow around
our trailers, for example, right?

They would they would be like, Hey,
Damon, I know where every single

truck of yours is picking up and dah.

And so they would like that was their way
to get customers, was to take a look at

what other people are doing and then just

it.

Reed Hansen, MarketSurge: so.

Daman Grewal | LogisticsSales.com:

so for us it was like that's unethical.

Again, if you think that's always, that's
gonna work and that's a good strategy.

By all means I'll, I'm not gonna stop you
from trying it, for me it was always about

how do I treat pe, teach people how to do
it the right way, in a way where someone's

gonna feel good about it five years down
the road, 10 years down the road, and

they don't have this big cycle where
they go up and then they crash and burn.

And so it's about, the old school about,
Hey, how do I build relationships?

And so sometimes it's going back
to some of these fundamentals

where people would do it genuinely.

Not what you're seeing in the movies.

So it's really taking it back a couple
steps and saying, okay, hey, let's just

provide like the basic foundation and
let's do it in a way where really ethical

and it can match with what you know.

Like for example, Reid, if I'm
talking to you, I'm gonna Hey Reid,

sell the way that you wanna sell.

You don't have to become Damon,

Reed Hansen, MarketSurge: Yeah.

Daman Grewal | LogisticsSales.com:

don't have to become somebody else.

Like, why don't you find the right
opportunity that's right for you?

It doesn't have to be in logistics.

So what we're exposing people to and
saying is hey, there's, for example,

35 million small to medium sized
businesses right now in the us.

And then when we look at that and we
say hey, there's 50% of these companies

may not be around in five years
because that's what the stats tell

Reed Hansen, MarketSurge: Yeah.

Daman Grewal | LogisticsSales.com:

And then we say, Hey, there's
a lot of opportunity there to

help, even small to medium sized
businesses just to get a start.

And even if you're looking for an
entrepreneurship opportunity, I'm

sure some of these guys, if you
could take off some of their burdens.

And, and for an entrepreneur,
how many caps are you wearing?

Reed Hansen, MarketSurge: Yeah.

Daman Grewal | LogisticsSales.com:

And

Reed Hansen, MarketSurge: Okay.

Go.

Go ahead.

Sorry, I didn't mean to catch you.

Daman Grewal | LogisticsSales.com:

Yeah.

So I was, again, just, just going
back to things like that where we

say, Hey, there's a lot of opportunity
for people that think that, hey,

there's no opportunity around for me.

And so one of the first exercises
that we even explained in our program

is again, one is this breaking down
what the Sales cycle may look like

or what sales may look like, right?

So again, and then exposing
'em to opportunities.

And the opportunities, what we say
is like just zoom out on Google Maps.

If you zoom out on Google Maps,
you're gonna start seeing how

many home bus businesses there are
probably in your own neighborhood.

Reed Hansen, MarketSurge: Yeah.

Daman Grewal | LogisticsSales.com:

you live in Chicago area,
there's thousands, right?

Reed Hansen, MarketSurge: Right.

Absolutely.

Daman Grewal | LogisticsSales.com:

it doesn't end.

And then, how can we take the
simple steps of just communicating

with one of those people and just
saying, Hey, you know what, can I

just go see what it's all about?

And maybe these aren't people
that I would typically, or even,

I wouldn't even know it existed.

So sometimes people run accounting
firms from their home marketing

companies and so many different types of
companies that can exist that we would

never be exposed to or visibly see.

then again, it's one is just
opening up people's mindsets.

So what we're really trying to do is
just open up the mindset first, then

give people the skills to be able to
actually go, make these connections, build

value based statements where they could
actually build onto these relationships.

And get those opportunities.

And so again, it is, it's
that foundational piece.

That's how we, that's how I would
say that we're the most different

is we're expanding mindsets to show
people opportunities and really trying

to build a foundation of service
first versus, the inward approach and

saying, Hey, what can I get versus
what can I give to be able to get.

Reed Hansen, MarketSurge: So
Damon, for people that are not

very familiar with the logistics.

Industry or you know, that space.

What are some of the biggest
opportunities and why do you see so

much opportunity in this space for
sales professionals and entrepreneurs?

You know, what, what's going on there
that you know, has you so enthusiastic?

Yeah.

Daman Grewal | LogisticsSales.com:

Logistics is changing massively.

And so what we see right now if
you don't mind me talking about

Reed Hansen, MarketSurge: Please, please.

Daman Grewal | LogisticsSales.com:

current events right now, again,
we see energy prices spiking.

Anytime we see energy spiking air
travel right now is being affected,

global trade in general will be affected
because, if you bought it, a truck

brought it is a saying in our industry.

And again, what does logistics not touch?

When it comes to supply chains, when
it comes to anything that you're

purchasing or even selling to anybody
else it's touching a piece of everything.

And so when we look and say, okay,
energy costs, even with data centers,

if if you got a data center and
it's costing you energy to keep that

thing going, Hey, even in AI it's
gonna cost you a little bit more.

And so when we look at that and we
say, okay, logistics may change or

are changing based on affordability.

Every company that I know looks and says,
okay, do we still be competitive while

trying to make profit margin trying to
keep our shareholders or investors happy?

So there's this component and logistics
always becomes a major component of that.

And so when you look at and say if
this industry is touching everything,

there's opportunities all around us.

In the logistics space, and even
when it comes to things like

tariffs, Donald Trump has come
around and tariffed the entire world.

And when we live in a global
community, what's happening?

What are we seeing left and center?

People are pivoting to find out how to
change their supply chains, and all these

things are opening up opportunities for
new people to come in and to be able

to take the portion of that business
as long as you have solutions, again,

it's shifting the whole way that
people have been doing business for,

maybe the last 5, 10, 20, 30 years.

Because, when we see people moving
a factory to, to different countries

and now this country's been impacted
or this country's been impacted,

people are looking for different
ways to find their supplies.

every major corporation right now is going
through that revamp of saying, okay, how

do we keep our supply chains sustainable?

How do we have it in a way where it's not
being impacted, by some of these changes

that are happening in the marketplace
and how do we find backups, right?

Again, when the some of these areas
are being affected by war or even by

tariffs or labor disruptions or any of
those type of things that can come up.

you're gonna have to find alternatives.

And again, supply chains are
pretty big for how the world works.

And we are so integrated to,
to start getting exposed.

If you haven't been exposed
to supply chains look into

it, remember doing COD, COVID.

There was questions about how come
everyone doesn't stay home for two

weeks and this whole thing will be over.

Reed Hansen, MarketSurge: Yeah.

Daman Grewal | LogisticsSales.com:

And, my thing was like, hold on, do you
not understand how supply chains work?

Like our foods sources come
from all over the world

Reed Hansen, MarketSurge: Yeah.

Daman Grewal | LogisticsSales.com:

and if these drivers happen to
stay home for a week we ran into

a toilet paper issue anyways.

But again, the store shells
would probably be empty.

and that's something that
people just don't understand.

And especially let's say you're in
the Midwest, like Chicago, right?

It can get very cold.

in these winter months, in the last six
months, what would you have been able

to eat or grow yourself and then you
realize that, hey, you know what, all

this stuff is coming from somewhere else.

Reed Hansen, MarketSurge: Right, right.

Yeah.

No, no fruit, no vegetables
without logistics.

Absolutely.

Well, well, Damon, this is
tremendous and I, I think this.

You know, this is actually an
industry I really love working

with, with people in logistics.

Some of the friendliest
people, har hardest working.

You know, just really love to interact
with people that, that get it.

You know, that like this,
like true entrepreneurs now.

But if you, if anybody listening to the
show would like more information about

your program, where can they find you?

Where, where are the
best places to reach you?

Daman Grewal | LogisticsSales.com:

For logistics sales.com.

Just like the website says if you go to
the website, you'll see all our social

handles right below, whether it's YouTube,
TikTok, Facebook, Instagram, and LinkedIn.

Reed Hansen, MarketSurge: Fantastic.

Well, thanks so much for
coming on the podcast, Damon.

Super educational and inspiring.

Daman Grewal | LogisticsSales.com:

All right.

Thanks for having me, Reid.

Appreciate it.

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