Boss Your Business Mindset - Visionary Women Building Legacies

Selling hasn't always been easy, and it can often seem intimidating or even a bit scary. 

And let's be real: many of us even think sales is cringey, cutthroat, and manipulative. But we can't blame them, can we? After all, sales has evolved from the dark ages of door-to-door cold calling and pushy sales tactics that never do any good. 

But really, sales is all about helping people and providing them with solutions to problems. That's right. Sales is supposed to be fun, not terrifying. It just takes the right approach to do it. 

And what if I told you that selling from your comfort zone is actually the most powerful position you can take? Not convinced yet? 

Enter Stacey Hall โ€“  bestselling author, founder, and coach (among many other things) โ€“ who is revolutionizing how to make selling easier and more effective. She's recently released a new book called Selling From Your Comfort Zone, which outlines her unique approach to tackling sales and business in general.

In this talk, Stacey reveals the Rubber Band Effect โ€“ a concept that explains why the best way to grow is often by staying within your comfort zone and expanding it little by little.  She also shares the tools and processes that help you stay in your comfort zone while still making progress, especially in the sales arena. 

Whether you're an entrepreneur or a salesperson, there's no doubt that this talk will change the way you think about selling. So get ready to learn how to sell from your comfort zone with Stacey Hall! 

This podcast is sponsored by Some links are affiliate links which means if you buy something we'll receive a small commission.

๐Ÿ“• Show Notes ๐Ÿ“•

๐ŸŒŸ Meet Guest:

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๐Ÿ† Highlights ๐Ÿ†
00:52 | What sales is supposed to be
03:42 | Stacey's story
07:43 | Our comfort zone is our power zone
09:11 | The Rubber Band Effect
13:17 | Stacey's business comfort zone
16:24 | Stacey's tools and processes

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What is Boss Your Business Mindset - Visionary Women Building Legacies?

Stop dreaming, start building!
It is time to stop watching everyone else build the business of their dreams and live the lifestyle you aspire!

Here at the Boss Your Business Mindset Podcast, host Yvonne Heimann, Visionary at, Business Efficiency Consultant & NLP Master Practitioner, and all-around woman who wants to be all and do all - interviews thought leaders about how they have accomplished building a business that supports them and their dreams.

Gain a look behind the scene and learn the strategies, systems, processes, and mindsets shifts that allowed these entrepreneurs, business owners, and CEOs to build their own support system. Leave behind the overwhelming feeling of a chaotic business and find the clarity needed to build a strong, scalable foundation - knowing exactly what to do and where to take things.

Stop dreaming, and start building the business of your dreams NOW with actionable advice from these inspiring guests. Tune in now!

Boss Your Business is brought to you by where you will find resources & support to help you build the business of your dreams.

[00:00:00] Yvonne Heimann: Hey, hey everybody. Welcome back to another episode of Boss Your Business, where I pick people's brain of how they are building a business that allows them to live the life they want, whatever that means. And today, today, guys, I have Stacey Hall here. Stacy, you have coached thousands of entrepreneurs on how to attract sales, satisfaction and success.

[00:00:28] Yvonne Heimann: That's a big thing. That's a big thing. You're a best selling author, TEDx presenter, and a leading social media marketing expert. You are also the founder of Success with Stacey Hall and of the groundbreaking social media marketing training program Go For Yes, love that one, which helped thousands of people attract more sales, customers, employee satisfaction and success.

[00:00:52] Yvonne Heimann: That's quite a mouthful. And my downfall. Sales is not my thing.

[00:00:59] Stacey Hall: It's not most [00:01:00] people's thing.

[00:01:02] Yvonne Heimann: It's not our thing.

[00:01:03] Stacey Hall: Yeah. It's not our thing, really. That's the point. And yet, it is our thing. We are selling, whether we're in sales, whether we're in business. Human relationships thrive on people's making suggestions, improving other people's lives, giving tips, right?

[00:01:27] Stacey Hall: Being of service. All of that is what sales is supposed to be. That's making an offer. Like, could you make an offer? Could you ask somebody to do something for you? We do it all the time. All right, but what if we could ask somebody to do something that benefits them? Would you wanna do this because it would benefit you?

[00:01:53] Stacey Hall: We do that all the time, too. I think this could help you. You've been telling me you've [00:02:00] been complaining about this. Rather than complain, why don't you try this? We say that stuff all the time, right?

[00:02:10] Yvonne Heimann: You gotta point to that one. Yeah. Sales is nothing more really than, than a recommendation with a price tag attached to it.

[00:02:20] Stacey Hall: That's exactly it. And, and what gets yucky, and it's why I called my program Go for Yes, is that we're, we have been taught, and I know this, that it's been years cuz I'm, I'm over forty a lot, and I grew up in a household where my father was being trained as a salesperson. He, he went into sales because he couldn't get a job in what he wanted to do. He was a geologist, loved people, wanted to make money for the family. Everybody said, go into sales. Well, they tried to train out of him being a people person.

[00:02:58] Yvonne Heimann: Shouldn't a people [00:03:00] person be in sales?

[00:03:01] Stacey Hall: What you would think, right? Like that's what they said. You're good with people and then they trained it out of him that he had well, tried to, cuz it didn't work. It's the idea of you can't be friends with the people who are your customers because they'll take advantage of you.

[00:03:18] Stacey Hall: So I, I could go on and on, but it just is too depressing to think about. That is how sales got to be a dirty word. That teaching people to be pushy, spammy, to expect that they're gonna say no to you, so you've gotta push 'em back. All of that is not what sales is supposed to be, but it's what it became.

[00:03:42] Yvonne Heimann: So, Stacey, before we dive deeper into all of this, how did you get here? What, what's Stacy's story?

[00:03:48] Stacey Hall: Okay. Well, I, I got here because I watched my dad be miserable for many years and he eventually did leave and become a teacher. And I, I started [00:04:00] my career. I, I love journalism and I love public relations, getting, using other companies' money to do good things in the world.

[00:04:10] Stacey Hall: I'm this idealistic kid coming outta college with a degree in PR, being told that's exactly what it's like out there. And I went and got jobs in PR and they found out they were just pure publicity. Fake news, if you want. It's been going on for a very long time and it does get paid for it.

[00:04:29] Stacey Hall: I decided to go into advertising very quickly after graduation, after doing publicity for a little bit of time. I went into advertising because it was more honest, right? Everybody, if you see an ad, you know somebody paid for it. It's not disguise, this news. From there, well, I learned every aspect of marketing and then the selling, because marketing sets up the information, provides the information, so people go by and I [00:05:00] did that for many years for major corporations and I was good at it. And I loved it cuz I felt like I was being honest and also presenting truthful information. So fast forward, my last corporate job was working for a major university as a director for their alumni organization. And while I was there, I was asked if I would teach classes for the small business development center that was associated with the university. And I got in the room and they gave me this manual and I'm looking through the manual and I'm like, this is a manual for marketing Coca-Cola. And I'm looking at hairstylists and, and insurance brokers, you know.

[00:05:47] Yvonne Heimann: And that doesn't quite align. I'm like, yeah.

[00:05:52] Stacey Hall: And network marketers. I think we're throwing the manual out and then that's how I develop my own [00:06:00] training and I, I turned my last job into my first client. I kept working on projects for them while I went out and started my consulting business more than 25 years ago for entrepreneurs. Teaching them all this stuff.

[00:06:14] Yvonne Heimann: Let's, let's throw this curriculum out. This is just BS. We don't need this.

[00:06:18] Stacey Hall: It's like, these people don't need to go get loans from banks. You know, they're asking them to project not like they have, most of them had no business experience at all. They just had a passion for what they wanna do.

[00:06:33] Stacey Hall: And yes, there's business training that can, that must occur, but they needed customers. And, and they're sitting there go. And I just, I don't need a loan if you can teach me how to get customers to come to me.

[00:06:47] Yvonne Heimann: And I think that that comes down to one big thing in the industry in general, where it's like, this worked for me, so do it and it's gonna work for you.

[00:06:57] Yvonne Heimann: I'm like, no. [00:07:00] Yes, maybe. But we need to see if this path actually is the one for me. Just because it worked for you doesn't mean it's just plain out of the box gonna work for me. Oh, that's, that's, that's one of my buttons. That's, that's as bad as posting on Facebook. Hey, should I buy a Mac or PC?

[00:07:22] Yvonne Heimann: What's your goal? Where do you wanna go? Are you the next Coca-Cola? Then this might work for you. If not, um, we might wanna adjust some of this.

[00:07:35] Stacey Hall: Right there with you. Right there. That's what my book, Selling from Your Comfort Zone, it's not about you can lay on the couch and be lazy. That's not what I'm teaching people.

[00:07:43] Stacey Hall: What I am hoping to help change thoughts, patterns is that our comfort zone is actually our power zone. And inside that zone is my core values, my gifts, my skills, how I wanna be treated, how I wanna treat [00:08:00] other people. And so, if I'm in my zone and you're in your zone, we may have some overlap, but our zones are gonna have some unique arenas.

[00:08:11] Stacey Hall: So yes, I am with you when someone says, get out of your comfort zone and follow me to success. Oh no, that's follow me to failure for you. And so inside the book I provide exercises to help people identify the circumference of their zone. And then how do you use your strengths to be able to get an alignment with your ideal audience, what to say to them, where to meet them so they wanna say yes to you.

[00:08:43] Yvonne Heimann: Now my question is diving into this whole comfort zone, discomfort zone. Taking it out of just the sales and from where you add your values and everything, I completely agree with the piece of the [00:09:00] comfort zone. How do you see though trying to do step out of your comfort zone once in a while? Not just for sales, but in general?

[00:09:11] Yvonne Heimann: Do you still see doing something that might be uncomfortable once in a while and testing it out as a good thing? Or how, how do you look at the comfort zone versus stepping out of your comfort zone?

[00:09:25] Stacey Hall: I appreciate it, and I call this in the book, the Rubber Band Effect. So, a rubber band has its original circumference, that it has elastic to it, and it can expand. Expand too far, it breaks. So, I say keep expanding the zone. And I'll give an example here. For me, it is not in my comfort zone to jump out of an airplane. It just isn't. I don't see.

[00:09:58] Yvonne Heimann: I love that you used that example.

[00:09:59] Stacey Hall: I [00:10:00] did. I did. See? I'm like, I don't see any reason to do it. I'm perfectly comfortable staying in the plane, going wherever I want...

[00:10:11] Yvonne Heimann: Without jumping outta it.

[00:10:12] Stacey Hall: Without jumping.

[00:10:15] Stacey Hall: But if I saw a reason, if somehow I could connect it to my values, my strengths, or something I wanted to, to a tie it to, and the only way to do it would be to jump out of that plane, then I would be expanding my comfort zone.

[00:10:33] Yvonne Heimann: If the plane is, if the plane is on fire, you're gonna put that parachute on, you gonna jump out?

[00:10:37] Stacey Hall: Most likely I would go. But this is why people say to me, well, I did such, well, guess what? I am not a great swimmer, but I snorkeled in the Great Barrier Reef. It was on my bucket list. It was something I wanted to be able to say to do. I wanted to see what was underneath the water. I was created a very safe zone.

[00:10:57] Stacey Hall: I was with my husband, a whole group of [00:11:00] people. I stayed close to where everybody was. I created a larger comfort zone for me to do that, even though I am probably the world's worst swimmer. Now, a boat, a fast boat with a life jacket on.

[00:11:14] Yvonne Heimann: Let's go have some fun.

[00:11:17] Stacey Hall: I don't have to expand anything there, but getting out of the bone into the water, going to look, that was, but I wanted to do it.

[00:11:25] Stacey Hall: It was something I knew that would give me satisfaction.

[00:11:29] Yvonne Heimann: I love, I love that rubber band analogy because it allows, it allows for growth. It allows for stepping out of your comfort zone, but still keeps you in that, you don't have to do it all. Again, I'm like, I wanted to jump out of a perfectly fine plane. It's been on my to-do list forever, simply because I love flying and I wanted to have that, that free fall, but that is in my [00:12:00] extended comfort zone. So yeah, I really, really, really like the uh, um, the rubber band analogy of letting people find their own discomfort zone.

[00:12:14] Stacey Hall: Yeah. That's how we grow.

[00:12:16] Stacey Hall: We can keep stretching a bit, right? It's like the comfy band of a sweatpants as my girlfriend, Corian Baptist says.

[00:12:24] Yvonne Heimann: Especially for Thanksgiving, we need that one.

[00:12:27] Stacey Hall: That's exactly right. Maybe you don't wanna stay there always, but you're going to test out or maybe you do. Maybe as you get a little bit bigger. It feels more comfortable to let that, that band out. And there has not been anybody who, if I said this to them, okay, if getting out of your comfort zone means that you'd have to get out of alignment with who you are, with your values, your strengths, your skills, would you do that? And I have not had anyone say to me, yes, [00:13:00] I'd be willing to be out of alignment with myself. Well, that's what it means.

[00:13:05] Stacey Hall: But inside your comfort zone, as you expand, you're still in that alignment.

[00:13:14] Yvonne Heimann: I like that. I like that a lot.

[00:13:16] Stacey Hall: Well, thank you.

[00:13:17] Yvonne Heimann: Um, Stacy, we've been talking about staying in your comfort zone, getting out of your comfort zone, maybe just a little bit. What is your business comfort zone? So how, how have you built your business to live the life you want?

[00:13:35] Yvonne Heimann: What, what does that look like?

[00:13:37] Stacey Hall: Well, first off, it means staying in connection to my passion and my passion has been for many, many years to help other entrepreneurs be able to leave a legacy that lives on long after they're gone. Probably got started cuz I don't have children of my own.

[00:13:57] Yvonne Heimann: I know that one way too well, where I'm [00:14:00] like, oh yeah, I'm in that boat with you.

[00:14:04] Stacey Hall: Yeah. So years ago I was like, well, what can I leave? Well, I can leave my message right? Everybody can leave their message. Now, I like to work with people who are leaving positive messages, and there are many, many different ways. This is where the comfort zone comes in again. Some people love to be public speakers. Some people prefer to go live and not have a live on, you know, they just go live. They say what they want, whether anybody's there or not, they're doing it for them. Some people like to be authors. Or bloggers. Some people like to be on podcasts like this where someone else is asking the questions.

[00:14:43] Stacey Hall: Other people like to be podcast hosts where you get to ask the questions. There are so many different ways now for us to leave our message. That's what I love to do. So my business is built upon turning entrepreneurs who just [00:15:00] pushed products into wisdom-preneurs, who understand how to share their knowledge.

[00:15:07] Stacey Hall: And oh, by the way, also sell products.

[00:15:11] Yvonne Heimann: You're the first one that brought up wisdom-preneur. I've never heard that term before and I will freaking love it.

[00:15:17] Stacey Hall: And I, it's funny. It kind of has a cycle. It's been going through the years. There are people who say that they coined it. I didn't coin it. And to me, okay, it is far more than a thought leader.

[00:15:29] Stacey Hall: A thought leader, nothing wrong with thought leaders. They put out thoughts and a thought leader who understands that they get to value those thoughts, that putting them out there requires an exchange of financial gain. I'm going to say that's a wisdom-preneur and does it without apologizing because this is what we've been given to make the world a better place.

[00:15:58] Yvonne Heimann: I love that. [00:16:00] Learning a lot today. Now, running a business takes a lot. It takes a lot helping our clients figure things out and do all the things they wanna do. Um, how, how have you set up your business? How have you built your business to, to make that possible? Are you running a big team? Are you running a small team?

[00:16:24] Yvonne Heimann: What's some tools and processes that you have implemented to be able to do all the things you're doing?

[00:16:32] Stacey Hall: Well, it took a while. I'm to finally get the right mix and I'm always tweaking. That said, there are some things that are working very, very well. So my business is growing rapidly right now and, and which is the way I like it to be.

[00:16:46] Stacey Hall: It's constantly growing without causing me to feel overwhelmed. I know what I must show up to do. Like I can't bring someone else in to stand in for me on a [00:17:00] podcast. That said, I can prepare material myself and other people can distribute it for me. So I have a team that helps distribute. I have somebody who manages my website beautifully.

[00:17:13] Stacey Hall: Shout out to Elisa Mart again. I have an Instagram manager for me. So again, I've got the content. He designs the graphics and he monitors the distribution of it. And on YouTube. On Facebook, I love Facebook. I've been there for so long. Most of the people I know very personally. I, I just love being there.

[00:17:36] Stacey Hall: It's kind of like my party. I just check into Facebook as my party with my friends throughout the day. On LinkedIn, I'm the same. I, I have been on LinkedIn a long time, so those are two places where I show up. I love to partner. I do a lot of project partnerships. So I'm not in business. [00:18:00] I've had business partners in the past.

[00:18:02] Stacey Hall: I chose not to do that again. It's my business. I partner on various projects.

[00:18:08] Yvonne Heimann: Collaborations. Yeah. I'm similar where it's like, okay, this is my business. I have the last say. And again, there is a lot of businesses out there that work well with partners where it's even marriage as well as business partners.

[00:18:24] Yvonne Heimann: For me, I'm like opinionated about how I want things done. Let's not mingle that with other people. But I do, just like you, like to do some collaboration. So there's a certain project, there is a summit coming up or whatever it is, and just collaborating for that specific project. And it sounds like that's exactly what you do too.

[00:18:45] Stacey Hall: Exactly. And then I have affiliate programs. Like rather than me putting the burden on my shoulders, I allow people to tell people about my programs and I'm happy to pay them when [00:19:00] they refer people to me. So it, it works. And to me, it is like running a big business because there's a lot of different moving parts in different places. Parts and people.

[00:19:14] Stacey Hall: I wanna say I'm really honored the people that I've been so blessed to attract. And so the less that I have to do myself gives me more time to be able to support the people who are doing, and I, I've taken the word manage out. I don't manage, I don't direct. I have a mission. They're experts in their area.

[00:19:41] Stacey Hall: I do what I can to support them, being able to do what they do for me on my behalf, on my, for behalf of my audience.

[00:19:50] Yvonne Heimann: And, um, I'm happy to see more and more businesses, large and small, switch that. I've seen a lot of companies in the, in the smaller [00:20:00] area and entrepreneur area not using the, the term employee or something like that anymore, where it's like, okay, we are one big team.

[00:20:09] Yvonne Heimann: We have a company goal that we are going after, and we do our best to align your personal goals and your personal values with the one from the company so that, that the team feels supported and, and like having an impact, too. And it's not just, oh no, I'm sitting here nine to five getting the thing done.

[00:20:33] Stacey Hall: Oh no. They have far more impact. Truly, that was probably the biggest adjustment was once I partnered with people who know what they're doing, it's very different where in the past, I'm gonna say sometimes I brought people on to give them a chance to do something, and it wound up taking me far longer to train them and [00:21:00] wait for them to catch up and, and one day I just said, do you know what stays?

[00:21:05] Stacey Hall: That's all fine and good. You've got a business. First, let's get the business running correctly then you can bring people in and give them a leg up on smaller projects. But on the stuff that really counts, bring in professionals. And so doing that, they actually, sometimes I feel like I'm running to catch up with them.

[00:21:24] Stacey Hall: They're like, okay, we need this from you. We need that from, okay. All right. Got it. So I'm working for them.

[00:21:31] Yvonne Heimann: My VA does the same thing to me. I wake up to a message this morning in, in ClickUp and it's like I've been something, I don't know if I'm coming down with something or what it is, I could just sleep all day long right now.

[00:21:44] Yvonne Heimann: And I did not check my ClickUp how I'm supposed to be checking to support my team of what I need to get done. Right. You know when, when those days happens once in a while. Oh yeah. And I wake up to a message this morning and she's like, so on your [00:22:00] newsletter, what do you wanna talk about? The personal. Where do I find that information?

[00:22:04] Yvonne Heimann: It should be in this task because I should have recorded something for you yesterday. Um, here's the information. Oh yeah. She is on my buddy. She keeps me accountable. She keeps me going. I don't know. Over the last year I'm like, we, we all go through ups and downs, right? So it's great having people in your corner that are like, so did you do your job?

[00:22:35] Stacey Hall: I'm gonna tell you. It was an adjustment at the beginning. It was just like, who are they? I don't have a boss. That's like Stace, mindset shift. They're here to help you look good. Get with the program. So that was perfect.

[00:22:50] Yvonne Heimann: And I think that's, that's one of the things that I often, that my clients often realize.

[00:22:58] Yvonne Heimann: And I'm like, [00:23:00] again, I'm guilty of this myself. Don't get me wrong. We are all humans, right? Where it's like, yeah, we are the bottleneck, usually. No matter if that is a, but I don't have a boss. I went into this to not have a boss. Do you want them to do their job? So let them tell you what they need from you.

[00:23:22] Yvonne Heimann: Yes. Um, but also being able to, to give up that, oh yeah, I fixed that. I've done that. They need that. Doesn't need to be an ego with that. It's, they know what they're doing, so let them do and let them tell you what they need rather than you spending all of this brain power and being the bottleneck in this process.

[00:23:48] Stacey Hall: I said, listen, all my VAs right now, if I'm gonna, let's do, they're gonna go, yes. Stacey. Yes, Stacy. I'm getting, I'm getting much, much better. Much, much better. I will say this, I'm, I'm [00:24:00] ahead of the game. They, they tell me what's coming up. I actually look ahead of time and give them as much notice as I possibly can, but that, that's when I knew I had a real business, that I wasn't just piece milling it anymore, because I have a team that knows what they're doing before I even know what to do.

[00:24:18] Yvonne Heimann: And the nice thing is it also means they love what they do. They, they have your back. They're out for the best of you. And it's like, I think that's the moment when you are switching from solopreneur, on being reactive to more of being a business owner and CEO and being proactive.

[00:24:37] Stacey Hall: Absolutely. So very quickly I'm gonna say Christian, Brenda G., Cath, thank you all very much. And then to all, I won't list all my partners. That's a shout out. I'm thinking of you all right now cuz I really do appreciate all that support.

[00:24:54] Yvonne Heimann: I might just get in trouble with a whole bunch of CEOs because the VAs cut out that piece of stop being the [00:25:00] bottleneck and just sending it as a gift to their CEO.

[00:25:04] Yvonne Heimann: Let's hope that's not gonna happen. Um, let's get technical for a second. What are some of your everyday tools that allow you to do and stay up to date with all the things you are doing?

[00:25:17] Stacey Hall: Well, okay, so tools can be, I'm also gonna throw in resources.

[00:25:25] Yvonne Heimann: Perfect.

[00:25:27] Stacey Hall: But you asked, so I'm gonna go for it. There's a platform. So as I said, I love to help folks get their message out there, which means I have to get my message out there first. So there's a platform called Digital Mentors. That's one of my project partners, and that's where my Go For Yes program is located.

[00:25:53] Stacey Hall: It's a video training program, and the platform allows for easy funnel making. [00:26:00] It's like done-for-you funnels, done-for-you courses, done-for-you products, and upsells. It takes me, you know what, what probably in the past would've taken thousands of dollars to create every time. Now, it's included in a monthly membership, and even I can do it, which saves me time.

[00:26:17] Stacey Hall: So I can go in and do the basics and if anything needs upgrading, then I have of one of my assistants who's more advanced at that, just do that piece. So I love that. I love Canva. Gotta say love Canva for creating Graphics. Eve and I can create great looking graphics. Makes my life easy. I love Trello. Tell everybody at Trello, it helps organize my mind. And I think it's the best way to work on projects with other people. You know? Yes, we can record, but who's got time to go back and listen to the replay?

[00:26:54] Yvonne Heimann: Yeah. And how many people are actually listening to the replay?

[00:26:57] Stacey Hall: They don't. And so having the notes [00:27:00] right there and being able to collaborate, I love Trello.

[00:27:03] Stacey Hall: And then I'm going to say in terms of our resource, where I have access to lots of people, I hope it's okay I can say this. It's Powerful Women Today, is a very, um, I, I'm gonna say everybody is welcome and at the level of their mentor experts who provide a lot of knowledge, and, and that's where I get to play as well.

[00:27:35] Stacey Hall: We're all accomplished. I will say we've got years of experience, which makes it really easy for us to be able to relate to others who don't have years of experience. And it's one place to get knowledge about how to get on stages, how to blog, how to podcast, how to be a podcast guest, how to get published.

[00:27:58] Stacey Hall: All of that is there because [00:28:00] we've got that wealth of information as well as, if you need a divorce lawyer, there's a lawyer in there, right?

[00:28:07] Yvonne Heimann: You got a full-on support system.

[00:28:10] Stacey Hall: A full on, and, and I really believe that everyone who wants to be successful, as you know.

[00:28:19] Yvonne Heimann: You need the right people in your corner.

[00:28:22] Stacey Hall: Yes. And who we surround ourselves makes the difference in our earning potential.

[00:28:27] Yvonne Heimann: Yep.

[00:28:29] Stacey Hall: So these are what I consider to be, you know, having actual tools that make life easy and fast, and having people surrounding me, that's the best of everything.

[00:28:43] Yvonne Heimann: And I have, yeah, I can only say yes to that. Um, I have seen the change from changing locations, moving from Sacramento to San Diego, which had a huge impact on my business.

[00:28:55] Yvonne Heimann: Um, paying attention to who I surround myself with has a huge impact of my [00:29:00] business. So, everybody always tells you, you are the collection of the five people closest to you. There is, there is a truth to that. Your thinking changes, your approaching changes. The doors that open to you change. I always make the joke of, in, in East Germany, we will be able to get things done and build things by trading Playboys page-by-page. Family story.

[00:29:25] Yvonne Heimann: I'll share that on the podcast at some point, but it's in, in the US it's like, it's all about who you know and who you're connected with. If you don't have that support system that those people to rely on, yeah, things are just more difficult. I'm like, you talk about publishing, for example. I used to have a publisher for the book that's coming and they decided they canceled the book just because I asked them to do more than they wanted to do.

[00:29:58] Yvonne Heimann: Whole nother story. But [00:30:00] again, thanks to my resources, thanks to the circle of friends I have, within 12 hours, I'm like, you don't even need to talk about canceling the book. It's fine. I take my copyright back. I take my IP back. I'm self-publishing this. Within 12 hours, I had the cover ready, I had the new title of the book ready. I had the new layout ready. We are already working on the manuscript and the book is gonna be published April 2nd.

[00:30:25] Stacey Hall: Congratulations. Congratulations. Exactly.

[00:30:29] Yvonne Heimann: And that's, that was such a reminder for me of, oh my God, look at the resources I actually have.

[00:30:38] Stacey Hall: Yes.

[00:30:39] Yvonne Heimann: Within 12 hours, bringing a switch like that?

[00:30:44] Stacey Hall: Yeah. Fabulous.

[00:30:45] Yvonne Heimann: So making sure you have the right people surrounding you and you're connecting to the right people is invaluable.

[00:30:51] Stacey Hall: I'm, I'm right there with you.

[00:30:53] Yvonne Heimann: So, Stacey, where can people find you?

[00:30:56] Stacey Hall: Well, the easiest way to get to everything, including [00:31:00] the free gift that I have for everyone, is just to go to my website, which is Uh, you can find out about the book Selling from Your Comfort Zone there. Okay. You can get to me through all my social media channels and under courses, the very first course on that page is Eight Steps to a Sale where I take everything that's in this book, condense it down into this is all you have to do.

[00:31:32] Stacey Hall: If you wanna get to a sale faster in a way that makes you feel that you're doing good in the world and it satisfies your soul.

[00:31:41] Yvonne Heimann: I love that and guys, as always, the links are gonna be in the description, so don't worry about it, just click on it. And Stacey, thanks so much for joining me today. This was really fun.

[00:31:53] Yvonne Heimann: I'm looking forward to continuously following you online and thanks everybody else for joining us.