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In this episode of Realty Chatter Daily: Quick Wins for Realtors, Gary McGowan shares how to elevate your follow-up game from awkward to awesome. Packed with humour, practical tips, and real-life stories, you’ll learn how to make your follow-ups stand out, add value, and leave a lasting impression—without sounding like a sales bot.
Today’s Quick Win:
Transform your follow-ups with these three golden rules:
1. Make It Personal: Reference something specific your client or lead has shared with you.
2. Add Some Fun: Use light humour or a creative subject line to grab attention.
3. Be Useful: Include something valuable, like a listing, a market update, or a quick tip.
Key Takeaways:
1. It’s About Them, Not You: Great follow-ups focus on your client’s needs, not your agenda.
2. Humour Wins Hearts: A touch of humour can break the ice and make you memorable.
3. Consistency Pays Off: Thoughtful, regular follow-ups build trust and keep you top of mind.
Quote of the Day:
“Follow-ups aren’t about reminding people you exist—they’re about reminding them why they liked working with you in the first place.”
Subscribe & Connect:
Enjoying these quick wins? Subscribe to Realty Chatter Daily for more actionable tips, relatable stories, and strategies to thrive in real estate!
Call to Action:
What’s the most creative follow-up you’ve ever sent? Share your story in the comments or leave a review!
Closing Tagline:
“Stay motivated, keep laughing, and keep thriving through real connections! This is Realty Chatter Daily: Quick Wins for Realtors, where success is built on relationships.”
Let me know if this works or if you’d like any tweaks!
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Podcast Produced and Distributed by AgentInnovationStudios.com
Podcast Produced and Distributed by AgentInnovationStudios.com
Creators and Guests
What is Realty Chatter Daily: Quick Wins for Realtors?
Realty Chatter Daily: Quick Wins for Realtors is your go-to podcast for short, powerful insights designed to help real estate professionals thrive. Hosted by Gary, a seasoned Realtor and mentor, each 2-3 minute episode delivers a daily dose of motivation, practical strategies, and real-world tips you can apply right away. Whether you’re a new agent finding your footing or an experienced pro looking for an extra edge, you’ll find actionable advice that blends humour, connection, and a relentless focus on results. Tune in every morning to kickstart your day, strengthen your relationships, and achieve consistent success—one quick win at a time.
Stay motivated, keep laughing, and get ready to rise and thrive through real connections!
Gary McGowan (00:08.142)
Is your follow-up game a finely tuned strategy or does it look more like one friend who only texts when they need help moving? Be honest. If your follow-ups are feeling a little, Hey, remember me, then it's time for a glow up. Welcome back my friends to Realty Chatter Daily. Quick wins for realtors. I'm your host, Gary McGowan. And today we're tackling follow-ups, the art of staying top of mind without being, well, you know, annoying.
Think of it as the difference between being a trusted pro and a
Think of it as being the difference between a trusted pro and that overly eager guy at the gym who won't stop talking about his protein shakes. Here's the reality check. Let's face it, nobody likes the awkward follow-ups. Not you, not your clients. But here's the thing, good follow-ups aren't awkward because they're not about you, they're about them. When you focus on what they need and how you can add value, you're no longer following up.
You're building a relationship. Here's a story. This one still makes me laugh. A few years back, one of my team members followed up with a lead who had ghosted them for weeks. Instead of the usual just checking in, they sent them a link to a house with a subject line. This kitchen has your name written all over, unless your name's not granite countertops. Guess what? They responded in 10 minutes. We've missed you. Can we go see it? Not only did it reopen the conversation,
but we close in that house two months later. The moral of the story is be thoughtful, be creative, and maybe make them laugh once in a while. Today's quick win, upgrade your follow-ups with these three golden rules. First, make it personal. Reference something specific they've mentioned, like their love of big kitchens or quiet neighborhoods. Secondly, add some fun. Light humor or a quirky subject line can make your message stand out.
Gary McGowan (02:11.939)
And thirdly, be useful, share something valuable like a property or a market insight or even a quick tip they'll know or a quick tip they'll appreciate. Here's the insight. Follow-ups are not about reminding people you exist. They're about reminding them why they liked working with you in the first place. Think of every message as a mini audition for their trust. And if you're stuck on what to say, here's one of my favorites.
I saw this and thought of you. This is the, I saw this and thought of you is the Swiss army knife of followups. Pair it with a great listing, a helpful article, or even a hilarious Jeff. And you're good to go.
Gary McGowan (03:00.378)
If you're stuck on what to say, here's one of my favorites. I saw this and thought of you. Is the Swiss army knife of followups pair with a great listing, a helpful article or even a hilarious Jeff and you're good to go. So my friends, let's make today about followups that feel fun, not forced, take five minutes, reach out to one client or lead with a little humor or thoughtfulness and watch how quickly the magic happens. And as always stay motivated.
Keep laughing and keep thriving through real connections. This is Realty Chatter Daily. Quick wins for realtors where success is built on relationships.