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What if you could get more of what you want in life? But not through pushing, forcing, or pressure.
You can.
When it comes to money, time, and energy, no one’s gonna turn away more.
And Kate Northrup, Bestselling Author of Money: A Love Story and Do Less and host of Plenty, is here to help you expand your capacity to receive all of the best.
As a Money Empowerment OG who’s been at it for nearly 2 decades, Kate’s the abundance-oriented best friend you may not even know you’ve always needed.
Pull up a chair every week with top thought leaders, luminaries, and adventurers to learn how to have more abundance with ease.
And I
Wendy Synder:was like, hey, thank you. I have no interest in engaging in this type of content with anybody who wants to argue about whether or not conscious parenting is biblical. Thank you know, I wish you so well. And it just was so interesting Mhmm. Because it was hit me and afterwards I was like, that's weird.
Wendy Synder:Normally I get like a little fluffed up and so that was the first time after the second first or second webinar that I was like, something's happening here that I want more of. And I was like overly, probably zealous about everything. I was like, full pay. I wanna be there in person. Like, all the things because I just knew I could tell that everything you had taught me in this those 3 days was gonna change my life.
Kate Northrup:Welcome to Plenti. I'm your host, Kate Northrup, and together, we are going on a journey to help you have an incredible relationship with money, time, and energy, and to have abundance on every level. Every week, we're gonna dive in with experts and insights to help you unlock a life of hunting. Let's go fill our cups.
Kate Northrup:Please note that the opinions and perspectives of the guests on the Plenty podcast are not necessarily reflective of the opinions and perspectives of Kate Northrop or anyone who works within the Kate Northrop brand.
Kate Northrup:Hey, Wendy. Thanks for being here.
Wendy Synder:Thank you so much for having me. I'm so happy to be here.
Kate Northrup:I'm so happy you made the trip. So we were talking before we got started a little bit about your business, a little bit about your experience in Relax Money. And I would love to know, how did you first hear about relax money, and what was happening for you in that moment in your life or in your business that made it feel like, this could be useful?
Wendy Synder:Yeah. Oh my goodness. It's so funny to think back to that time. Okay. So this is a good story.
Wendy Synder:Ready for this? So I had probably had I call them, like, mini nervous breakdowns as a business owner. It was probably, like, my 4th or 5th one. I've been had my business for 6 years. And I had done a big launch for an affiliate in, in, like, the this person, like, really helps people heal from, like, religious trauma, does a lot of work with, like, marriages in, just beautiful beautiful work, healing work, and but but it's an intense crew.
Wendy Synder:So I had done a launch for them, and it actually we had some really great conversions. It was a wonderful, workshop on compassion and discipline, and I had had, like, 2 people, you know, the weird people that are, like, have they'll they'll say things to you after you teach a free workshop that you're just like, oh my gosh. Why is the world so mean? So a woman had said to me something about like, oh, you sound like a used car salesman, and how dare you go long on your presentation, and she just ripped me. Wow.
Wendy Synder:And I just remember it just really it just shook me, but yet we had a great launch, but I was like very concerned, like do other people think this, And it was, like, nothing new, and I have a team that monitors my inbox, but I had seen it. So after that, I just was, like, what am I doing? Do I even wanna do this anymore? And I had been on the beach and I decided maybe I'll become a lifeguard. And literally talked to the lifeguards on the San Diego beach and I was like, look, what does it take?
Wendy Synder:46 year old, like, but I'm fit as hell. Mhmm. I can they were like, yeah. You can do this. Did all the research, like, almost registered for the workshop or the weekend thing to, like, do the training.
Wendy Synder:It was actually a bit like 2 months. And then I was like, okay. Fine. I'm not gonna give up. I'm not gonna become a lifeguard.
Wendy Synder:I have to, like, give up these summers. And even though it would it, like, is I always joke that it would be, like, a great career and another life for me. But I was, like, no. This is this is what I meant to do. I'm gonna do this.
Wendy Synder:Right? Like, so I took a deep breath and, that week, or next few weeks, I found a few new mentors, and you were one of them. And so I actually learned from you about you through, Natasha Willis over the school of bots program.
Kate Northrup:And love Natasha. She's been a guest on the podcast. So for you listening, if you wanna go back and listen to the Natasha Willis episode, we will put that in the show notes.
Wendy Synder:Yeah. Gosh. Yeah. I love Natasha and her team, and that that program has really
Kate Northrup:just like right here.
Wendy Synder:Oh, that's right.
Kate Northrup:They're right here in South Florida.
Wendy Synder:There's so many people in Miami now. It's amazing. But that program really changed a lot for me and my business, but one of the biggest things is because I found you. So you were one of the examples, right, as we were learning how to do this intense tech builds that it takes and Yeah. Man, do I feel accomplished after building 5 of those funnels.
Wendy Synder:I
Kate Northrup:mean, deep bow to you. I've never built one of those funnels myself. And, I can see on the back end with the chatbots how intricate it is and so deep out. If by the way, just so you can see how this all works, if you send me a DM on Instagram that says chat, you can explore the entire world of chatbot automated marketing, which is such a great technology and, strategy that both Wendy and I use, which is not the point of this episode, but I'm just sharing.
Wendy Synder:Bubbles is your bot. Right?
Kate Northrup:Bubbles? Bubbles, my bot, will respond to you if you send her a DM that only says the word chat. Do not put anything else in the in the DM, just the word chat. Yes. Fantastic.
Kate Northrup:That's so cool. I know that you found me through Natasha. Thank you, Natasha.
Wendy Synder:You were an example, and I was like, That's interesting.
Kate Northrup:I just this is I'm sorry to interrupt you, but I just have to say also, this is meta. Okay. Here's why. Yeah. Because I was an example in Natasha's program, and now you are being an example in my program.
Kate Northrup:This what is happening right now is a brilliant strategy for getting more visibility is to become a star student and then a testimonial in other people's programs. Okay? So just listen up. There's, like, a few layers happening right now.
Wendy Synder:It's so true. And and yeah. I will tell you that one of the that I found your work. I signed up. I was like, man, you know, I just felt like an instant draw on connection to you and safety, I'd say, because that's what you radiate.
Wendy Synder:And then I will tell you that one of the pivotal things was, I'll never forget. I was, like, getting ready, buzzing around like I normally do, and that bubbles bot girl, she was, like, hey, we're meeting in 15 minutes in my DMs, and I was like, oh, crap. I need to do that. Bubbles the bot is the reason why I'm here. Oh.
Wendy Synder:So Thank you. Reminded me. Bubbles. And then because without that reminder You
Kate Northrup:wouldn't have gotten I I and then I
Wendy Synder:was like, I don't know. I missed an hour already. I'm not sure if I'll watch it. So I tuned in and I was like, oh my gosh.
Kate Northrup:And this was this to the plenty workshop?
Wendy Synder:This was the plenty workshop. Yep. And I was like, oh my gosh. Instantly, it was like after I think it was after one workshop or the 2nd day of the workshop, I was like, oh my gosh. I feel so much different and better, and it was very instant because I remember I got this DM from a woman who said she's one of our our podcast listeners, and she said, hey, I just thought you might wanna check this out.
Wendy Synder:This is someone with, like, a different perspective. And I, like, clicked on it real quick, and it was, like, a video of someone wanting to argue about whether gentle parenting is biblical or not. And this has been a path that I've gone down to, like, represent the work in the past and I re and then I was like, what? This is just it just wrecks me. Like, it just so unenjoyable for me and I have friends that specialize in that space, but it's just not my thing even though I help so many families who are escaping from that world.
Wendy Synder:And it was, like, the most instant, like, calmest thing I've ever felt when I was, like, I saw it and I saw the the text go over the thing, and I was, like, oh, no. I have no interest in this. So I responded in the calmest.
Kate Northrup:My
Wendy Synder:normally my heart will beat a little fast and I'm, like, oh, no. Here we go again. And I was like, hey. Thank you. I have no interest in engaging in this type of content with anybody who is wants to argue about whether or not conscious parenting is biblical.
Wendy Synder:Thank you know, I wish you so well, And, you know, I have no interest in engaging with this content. And it just was so interesting because it was hit me and afterwards, I was like, that is weird. Normally, I get, like, a little fluffed up. And so that was the first time after the second first or second webinar that I was like, something's happening here that I want more of. And so then after, you know, then I was like, hell yes.
Wendy Synder:And I was like overly probably zealous about everything. I was like full pay. I wanna be there in person. Like, all the things because I just knew I could tell that everything you had taught me in this those 3 days was gonna change my life.
Kate Northrup:Okay. I love that story so much because what it shows is that when we know how to feel safe in our bodies, we set really good boundaries. Yeah. A sign of dysregulation is not being able to set boundaries, and boundaries are one of the healthiest, most important ways that we can be relaxed in our lives, be powerful in our lives, be purposeful in our lives, and be prosperous. So I love that.
Kate Northrup:I love it so much. That's incredible. Okay. We're gonna bounce around topics a little bit. We're coming back to relax money, but I'm curious, where as a parenting coach, where do you see this work showing up for you in your parenting and also for your clients?
Kate Northrup:Where does regulating your nervous system apply as a gentle parent? Or I don't know what you would call your Yeah. People.
Wendy Synder:My world is powerful positive parenting. You start parenting.
Kate Northrup:I love it.
Wendy Synder:It's all the same. It's all the same. It's firm and kind connection based parenting strategies. Yeah. So that's a good question.
Wendy Synder:It's it's been and that's why another reason why I was so drawn to this work is because it really mimics a lot of the struggles that are happening in the parenting world. When when I say like our financial struggles that we don't really quite understand what's happening, but yet the outward symbol or signal is like something's going on here. This feels stressful. This isn't adding up the numbers, like all the things that happen with finances. A lot of times we're just not aware of what's like actually happening under the surface.
Wendy Synder:Right? So with the families I work with and myself in my early years with my own journey, because my clients mimic 99% of the time my journey, which was like I really hit rock bottom as a mom, and then learned this whole new world that changed my entire life and strengthened the relationship with my strong willed daughter, and it's just beautiful. But the first the first thing was just becoming aware of what actually was happening. And so when I think about, like, what this work shares with with our families that we support is there's just so much unsafety with making mistakes and being wrong, and and in my opinion, that's because of the standard model of parenting. Whether, like, again, a lot of clients that I work with come from, like, where they had what I really call religious trauma growing up where their parents thought that they were disciplining them in a godly way, but there was lots of physical harm.
Wendy Synder:There was emotional harm, humiliation. There was shame. Like, it's, like, where we get and and really in the standard world too. Like, you don't have to be religious to to see that the standard protocol is, like, if a kid messes up, from the majority of the world, like, you put them in their place. Like, they need to like, it's, like, where do we get the idea that in order to make children or in order to make children behave better, we must first make them feel worse.
Wendy Synder:And it real it's like, what
Kate Northrup:the heck? Where did
Wendy Synder:this come from?
Kate Northrup:But and then we just keep doing that for our entire lives. I mean, I just recorded an episode about shame and self blame around debt because we've been conditioned to think that beating ourselves up enough is going to change our behavior, which it does not.
Wendy Synder:Right. Yeah. Brene Brown's, like, proven it. Right? Through all of her social research, It does nothing.
Wendy Synder:It actually stalls growth, any type of shame or beating yourself up. But, you know, again, you you like we've been conditioned to do that. So then when you grow up and you have your own children and you learn this new way, it's just the nervous system that I learned through you and this is where it like really tied in with my work so beautifully. So not only was healing me, but it was also, like, wow, this is gonna be where I can be a conduit of light to my own students and pass this on to them. But it's so clear that our nervous systems are very paved, and our neural our neural pathways and our nervous systems are just they're conditioned.
Wendy Synder:And so then you go into parenthood and you're like, Logically, it makes sense to show compassion and use firm kind boundaries instead of fear and intimidation and overpowering, but holy smokes to carry through on that is the challenge. And then then culture is just so, like, in your that's, like, an extra layer of I'll say fudgery of, like, culture. There's, like, all this I don't is it is it that the right way? Is it not the right way? There's, like, this idea that there's this right way, but really, like, I when I come beside people and help them follow their hearts and their intuition and help them understand that you can teach children with firm kindness and and strong boundaries.
Wendy Synder:You don't have to hurt and harm them and intimidate them. But again, most of us have a knee jerk reaction. The students I help at least, they mimic my journey where there's a knee jerk reaction to overpower, especially when you're met with a strong willed kid. So with all that to say, when I started learning from you, I was like, oh, wow. This same exact thing is happening in my financial world.
Wendy Synder:So as a business leader, you know, it's just like, man, it's intense. Right? Like entrepreneurship, it's not as raising kids is like, I think the hardest job in the world.
Kate Northrup:A 100%. Entrepreneurship. Entrepreneurship is second.
Wendy Synder:Kicked my ass and so much self doubt and, like, believing in yourself and going for things and, like, dropping sometimes 20 k on ads and then the launch doesn't come in perfectly and and just believing in your messaging and then you got the social game. It's just so intense. And so what I realized was happening for me was mirroring what was, you know, what was happening for so many parents in the parenting world and you you make you something happens and maybe doesn't go as planned or it doesn't give you the exact results that you want, and you become of making a mistake, or what if I'm wrong, or shame on me. I shouldn't have made that call. So that for me is what I've kind of realized has was created such a stressful environment around finances.
Wendy Synder:And then as we went forward, I had every symptom in the book that you teach us in the program, you know, avoidance or, you know, like, we'll get into all that probably, but, but so for me, just understanding, like, oh, I have a reaction here, and most of the time, I when I look beneath, I'm worried and I feel scared that I've done something wrong. Yeah. That's right. I'm gonna get in trouble. Yes.
Wendy Synder:Like, just happened last week with the taxes. I had a tax appointment. I was like, but now I'm like, oh, this is interesting. I was triggered, but my husband was with me, and I was like, this is what's happening.
Kate Northrup:Slow it down and bring consciousness and love and your adult self to and I just want you to know that comes up so much with taxes. Mhmm. The IRS freaking is such a stand in for, like, toxic authority. Yes. The number of clients I have had, and myself included over the years Yeah.
Kate Northrup:Where we project all of our issues with authority figures and all of our stuff about being in trouble, and all of our fear and shame and guilt and I've been bad. And we really bring our, like, I'm a child and I'm in trouble self to our taxes. Yeah. It's like fully insane, but it's so unconscious. And I'm so glad you were able to interrupt the patterning and just be like, oh, I'm triggered right now.
Kate Northrup:Like, the IRS is not my angry father.
Wendy Synder:Yeah.
Kate Northrup:Right? Like, it feels like it is, but it's not. The IRS is not a human. It is a bunch of humans who just, like, have regular jobs. Yeah.
Kate Northrup:And they literally don't give a shit about you and your money, like, and how you're behaving. Like, they are not having some sort of a moral story about you and your like, they're just like, are they paying? Are they not? They're just human beings. I'm sure most of them are lovely.
Wendy Synder:Yes.
Kate Northrup:You know what I mean? Like, they're just doing their job like everyone else. And it's always okay. And, like, I'm, you know It's always okay.
Wendy Synder:And even if it wasn't, even if you got audited, like, to just It's
Kate Northrup:not like you're gonna go to jail for not paying your taxes. No one's coming after you. Like, you just gotta call them. And we I did a whole coaching session with a woman about this, and and and we were just, like, you know, really, I know there's somebody listening who needs this. It's, like, be just come into a place of safety, which, of course, is what we teach in relax money, how to do that.
Kate Northrup:Like, find safety in your body, find wholeness in your body, work with the part of you that feels scared, work with the part of you that's afraid of getting in trouble. You know, go back and be with that part, through its internal family systems therapy, or practices. I'm not a therapist, but I guide people in being their own facilitator for that. And then you can just make a call and come up with a proactive plan from your wholeness as an adult grown ass woman. Okay.
Kate Northrup:So you were just saying that that was happening.
Wendy Synder:And even even the part of that was so interesting to have it with the lens of what I've learned from you is that it it wasn't even about me making, but it was it was sure. It was a fear about the call I made. So, like, I let go of an agency and hired a new agency and it was like right away, I could feel, like, uh-oh, catastrophizing. Like, again, that's what a lot of us grew up with. Right?
Wendy Synder:Like Catastrophizing. You come in and the milk is the parent sees you spilled your milk, and it's like the end of the freaking world. Yeah. And it's like, woah. You know?
Wendy Synder:As a
Kate Northrup:kid, you're just like, this sucks.
Wendy Synder:Like and that was how it was at my home. Like, everything was just like, oh my gosh. Like, chill out. But it didn't matter
Kate Northrup:if you were, like, fighting with your brother or you rolled
Wendy Synder:your eyes or there was just always a price to pay. And it's like it's you know, as I've gotten older and I'm an educator, it's like it's just a mistake. Like, mistakes are opportunities to learn. We don't need to make them 4 alarm fires. But growing up, it was like that.
Wendy Synder:So in the tax situation, I was like, uh-oh. What have I done wrong? I hired this agency. They probably blew it because they had made a mistake that we had let them go with, but we the mistake, like, ended up getting a lot more money because we found the mistake. Great.
Wendy Synder:But, like, it was still, like, yeah. It was all this, like, uh-oh, but it was that was, like, you know, 5, 6 minute thing inside of me, that I was, like, oh, no. Oh, you know, crying on the verge of crying and Terry was there. He's watched the stuff with me, and so he understands what's happening for me, and also now he can support me. So just the level of visibility is so much higher now.
Wendy Synder:And so then I'm able to bring in safety quicker. I'm still working on doing, like, this the practices in the moment. I'm very, like, resistant. I'm a stubborn stubborn little one. That's where my amazing strong little kid daughter gets it.
Wendy Synder:But, but I it's just happening faster, and I'm Yes. The understanding is so impactful. And I know that that is changing the landscape of everything for me.
Kate Northrup:Yeah. And it does. It takes time because if we think about the patterning from childhood I mean, this is literally what you do for work. Yeah. I mean, you and I sort of do the same thing in a totally different way.
Kate Northrup:But, when we think about the length of time of the imprinting and doing it one way, which is fear and shame based Yeah. Guilt based, right, around any kind of behavior, financial or otherwise. When we think about how long that was embedded in our system, in our lived experience, not to mention how long that's been part of culture and how many generations back that goes in our ancestral line. Yep. It's deep.
Kate Northrup:So, like, yeah, it's not gonna be a complete overhaul in a month. However, it's remarkable, the change that you can see relatively quickly because you shared you even encountered a trigger, which was that DM that you got with the person saying, hey, here's somebody who's arguing that gentle parenting isn't biblical, whatever. And in the past, you would have gotten hooked by that. Yes. And that hook is a nervous system imprint because what your body would have recognized in the past was, oh, this is familiar.
Kate Northrup:Let me go there. Right? Like, conflict, drama. You know, I'm projecting. I don't know what Overworking.
Kate Northrup:Overworking. Right? Like like, I need to convince this person. I need to right. Let me prove that I'm not a bad girl.
Kate Northrup:Yeah. And so that was all, like, a hook. But even just from coming to 2 days of a free workshop, you already were able to access a sense of wholeness and safety to set a boundary and not be hooked in an old way. So that that's, like, that's dramatic. And it's a testament to your availability to the work because that's only like not even 2 hours of engaging.
Kate Northrup:Yeah. I mean, that's amazing.
Wendy Synder:Well and it's that, like, you know, goes into the health side of this too is it it was such a big deal for me because I feel like becoming an entrepreneur, like, has made me sick. Like, it didn't make me sick. But again, it came back to like, what have I done wrong? Mhmm. You know, I like I would feel like for a few years, I gave myself Hashimoto's.
Wendy Synder:So right now, I'm like trying to heal from Hashimoto's, and it's intense, but you can do it through nutrition and vitamins and all the things, and I'm doing it. But, but, like, it started after I became an entrepreneur.
Kate Northrup:No. The stress is so real.
Wendy Synder:It's so real. Right? And so, just like the in that moment of that setting that boundary and it feeling so natural and easy for me, it really represented a lot because
Kate Northrup:Oh, yeah.
Wendy Synder:The overworking and and I scan. It's gonna take me a while to, like, continue to unlearn that. But in the business, there was a pattern of just overworking, overgiving.
Kate Northrup:Yes.
Wendy Synder:And again, like, I can see how that was modeled to me growing up and just struggling to to follow through the boundaries. I mean, it was just like a joke for me. The our whole my whole team for 2023, one of the things that we had done is, like, we're gonna set stronger boundaries and we're not gonna work outside of work hours and check Slack and Voxer and all these things. And, like, all the girls pretty much
Kate Northrup:did it. I was just like, yeah.
Wendy Synder:Right. You know, like still checking things at 9 PM or engaging in stupid conversations that, you know, just like stuff like that. So it was even bigger to me because it represented the start of, and I had tried before, but this time it had it has felt like boundaries have become easier and more relaxed. And I'm not where I wanna be yet, but that really signaled to me something really huge, because there's the financial side of this on both the personal and the business that I felt such a shift, but then the health side is really, like, almost the most important because
Kate Northrup:It's for sure the most important. Yeah. So being able to set boundaries more clearly, kindly, powerfully
Wendy Synder:Powerfully. Yes.
Kate Northrup:Is absolutely one of the most invisible I'm sorry. One of the most important invisible inputs for creating long term financial growth. I have never seen somebody thrive financially. And when I say thrive financially, I mean making great money, but I also mean feeling abundant. Yeah.
Kate Northrup:Because I know plenty of people who've made great money and don't feel abundant. So that is not thriving financially. So both financially well off and also joy. Right? So together, having good boundaries is essential for that.
Kate Northrup:I have never met anybody financially thriving who doesn't have awesome boundaries. And it's interesting that you mentioned Hashimoto's because that really has to do with, you know, thyroid 5th chakra using our voice. So I just love that the example you brought in was setting a boundary. It wasn't verbal. I know it was a DM, but it's the same thing.
Kate Northrup:Yeah. Right? Like, it's still using your voice voice, and so you really are exhibiting such incredible healing energetically, which, of course, obviously, diet matters, all of the stuff all of that stuff matters. And
Wendy Synder:And.
Kate Northrup:That metaphorical piece of using your voice and 5th chakra power and energy to set those boundaries is so beautiful, and we have to feel safe and worthy enough to do that.
Wendy Synder:Yeah.
Kate Northrup:And that comes from working with our nervous system. So I love that so much. Okay. So we talked about boundaries. So powerful.
Kate Northrup:Is there anything else that you would wanna share about how relaxed money has helped you in your personal life? You mentioned with your health, but then also maybe possibly with your you know, in your financials, but also maybe with your business. Like, anything else that has been an impact that you would want people to know about?
Wendy Synder:Yeah. So, there's actually a lot, and it's, you know, it's tough to just choose 1. So I'll just kinda mention some, Kate, and then you you can dig in deeper if you want to. So personal bank account has grown significantly. It's the first one that I'm seeing, like, oh, financial lift is happening.
Wendy Synder:Right?
Kate Northrup:Financial lift. I love that phrase. That's great. We're gonna use that in our ads somewhere.
Wendy Synder:I know.
Kate Northrup:Right? Financial lift.
Wendy Synder:And and I know I it's because there's been a a lot of healing that's taken place with, like, what I was spending my money on was a lot of, like, numbing practices. And so, like, I, you know, if I I live right next to Target, it's the biggest curse and blessing at the same time. And I would I remember specifically being like, oh my gosh. I'm so tired. Like, you know what?
Wendy Synder:I need milk. I'm gonna go to Target to get the milk and I'll just cruise through Magnolia. The Magnolia section. And while I'm there, you know, I'll just grab a new pillow and a blanket and next thing you know, $90. Right?
Wendy Synder:It's like, and so and I was consistently, like like, struggling to stay on top. Like, my spending had like, gone beyond because I was not getting I was not paying myself. Mhmm. So 5 years of not paying myself consistently in the business and that changed. So once I joined the program, we started implementing profit first system
Kate Northrup:and Yay. And the rest.
Wendy Synder:Oh, my gosh. And one of my girls and I sit down every 2 weeks to do the business side of things, started taking a paycheck. It's not nearly
Kate Northrup:paying yourself? That's amazing.
Wendy Synder:In October, I think it's 5 months. And Wow. You know, before I was embarrassed to say that because I was like
Kate Northrup:Just so you know, it's, like, really common.
Wendy Synder:It is. And I might in the book helped me to realize that. But, like, multiple
Kate Northrup:the cash. Even tell you the number of people I talk to where that's real
Wendy Synder:Yeah.
Kate Northrup:Doesn't mean it has to be the so common. I want it to not be so common, but I just it for anyone listening who's not paying themselves and who has shame or is embarrassed about that, like, let's just normalize how common it is. Yeah. Because we talked about shame, guilt, blame doesn't make any progress. You can just release that.
Kate Northrup:It doesn't. And look at you.
Wendy Synder:Yeah. And thank God for supportive spouses, but I also learned so much about how much I had released of, like, responsibility and empowerment just to, like, let spouse handle everything. And and again, he he is one of the reasons why this company is where it is now. I mean, we're thousands and thousands of lives changed and and I've saved. I mean, we get Yeah.
Wendy Synder:Notes about people who decided not to end their life. I mean, it was intense work that we're doing. Yeah. But he's a he's a huge reason of that just for many reasons, but, and he's really involved in the business too. But he's financially has backed
Kate Northrup:this company and supported it Yeah.
Wendy Synder:For me not to take a paycheck. But I also realized that I was just so disempowered in the financial area Yes. Because I just let him handle, and then he fell into, like, that's just one of the ways I care of my girl, you know, and it's, like, well, honey, let's change that.
Kate Northrup:Yeah. So
Wendy Synder:we changed that, and now we are consistently we have, like, hot sex and money dates on Friday morning.
Kate Northrup:Love that. Yeah. Is that okay?
Wendy Synder:23 years marriage, 28 years together, 23 married, and so I'm just all about the morning. So So great. You taught us. Right? Like, if you can create that consistency, but then I think somewhere in the program, we talked about if you can couple like, if you can bring it together with, like, a joyful thing, then that's awesome.
Wendy Synder:So he's stoked.
Kate Northrup:Look at you. Yeah. That's amazing.
Wendy Synder:And that's still a lot
Kate Northrup:of work to do. Do you? Because I get triggered. Money date first or do you have sex first?
Wendy Synder:Sex. Which
Kate Northrup:one? Sex first Yes. And then the money date. Yes. That is fucking brilliant.
Kate Northrup:And Okay. I love it so much. And I will add, it's still
Wendy Synder:a lot for me. Like, when I sit down, I'm like, I I can feel my body still. Like, 28 years together, and we've never done this. Like, not the sex part. Obviously, we have 2 kids.
Wendy Synder:But like
Kate Northrup:But the
Wendy Synder:but not money dates. It always just hap like, we just worked it out. Like, we would sit down with a financial planner every few years or something. But, like, this consistency, I'm like, wow. We've never done this.
Wendy Synder:So he I I'm all up in his numbers. He's all up in mine. We've always had separate bank accounts. And and it's I just always feel triggered and scared, and I'm just every time we do it, I'm like, I'm okay. We're okay.
Wendy Synder:And it's the same thing that happens in the business. I'll I'll often sit down to an accounting call and I'm like, oh, great. Let's see. Are we negative again? And it's like, no.
Wendy Synder:We're fine. Like, it's okay. And even if we are negative, my planner, she's like, hey. We planned this. Remember?
Wendy Synder:This is a set or, a business that goes up and down. We're okay. And so just the consistency entrepreneurship is.
Kate Northrup:Yeah. Some months are big. Some months are. That's, like, totally again, it's normal.
Wendy Synder:Yeah. Yeah. Yeah. And just yeah. The consistency of of being, looking at the numbers and being go late for no reason.
Wendy Synder:I would get fees. Like, there was just a lot of weird unhealthy stuff going on. Terry and I have turned back on retirement savings after 3 years of a break, and then, and then lastly, I'm speaking about, like, on a little bit different of a level, but trusting myself and my intuition and my gut as a leader of this organization, it's just a lot. And, and so I had been feeling, like, ads was just kind of, like, after years of, like, so knee deep in learning, and it's probably had, like, 7 agencies and it just wasn't feeling super in line and it felt just like it was draining the bottom, you know, the the business financially. So I made the call to stop the ads in 2024 and just go the organic route with Natasha's program, which is still also vulnerable because it's a lot of creation and just putting yourself out there.
Wendy Synder:And within, like, a week of doing that for our launch that happened in January, we had a real go viral. And we got, like, 1,400,000 views. This was about 2 months after the program that I started with you. And just again, the trusting of myself was was the the success here. And, and then after that, the next week we had another one go viral.
Wendy Synder:It was a half 1000000 views. And so we funded our entire launch. Yeah. Almost 2,000 registrations for our January challenge with no ads. So that's a savings.
Wendy Synder:We were thinking of, like, 6, 7,000. Ew. That's a lift on the business too, but it was just presented in a different way.
Kate Northrup:And trusting yourself. And do you know what trusting yourself does? I know you know this, but I'm just highlighting it. Trusting ourselves is like a massive expander on the conduit of financial resources. So the the the activator of trusting yourself and believing in yourself opens up the creative channel.
Kate Northrup:Because there's not all the the static of, oh, I don't know what I'm doing. Oh, I'm not good enough. Oh, my ideas are dumb. Right? So true.
Wendy Synder:So true.
Kate Northrup:That clogs up the whole thing. And then the ideas that are meant for you, you know, if anybody's read Elizabeth Gilbert's Big Magic. Right? The ideas don't come to you because the channel is clogged. You unclogged the channel.
Kate Northrup:These brilliant ideas came through for these viral reels that you got to fill your challenge for free because your creativity is a form of prosperity. York, and it's unlimited. It is free. Yeah. Do you see how you turned your creativity and life force energy into money?
Kate Northrup:Through trusting yourself and opening the channel. Like, that is so cool. Yeah. I love it.
Wendy Synder:And that's been a real challenge.
Kate Northrup:Check out those reels. And we'll see what you're doing. Yeah. Get some inspiration.
Wendy Synder:Yeah. And
Kate Northrup:now we'll link them in the show notes. Yeah.
Wendy Synder:And now I updated them to a new funnel, so they're still working. That's the beauty of the nauseous.
Kate Northrup:At you. Oh my gosh. Back on the chat box. Okay. That's brilliant.
Kate Northrup:Thank you so much for sharing those things. Now back onto parenting. This will be my final question for you. Now that you're learning what you're learning, and you have a 14 year old and a 16 year old, so you're further along than I am in terms of, like, prepping your kids to go out in the world. And teaching kids about money is something that I think about a lot, especially as my kids get older, you know, people are on it into the next relax money program because, you know, people are asking, and I think I know what I'm doing sort of.
Kate Northrup:Yeah. I would but I would like I mean, we have something we're doing with the kids. It seems to be working. But I'm curious. What are you feeling like is important to pass along to your children around money?
Kate Northrup:And what would you hope, and what are you wanting to teach the parents in your programs and in your membership about money so that they can really be, passing along positive, powerful money, beliefs, actions, realities, and imprints for their kits.
Wendy Synder:Yeah. It's so good. And that's why, again, like, I was just felt so called to be here because it's, like, your work and my work is so it's essential. It like, we need to have this for humanity. Yeah.
Wendy Synder:Like, and it's money is, like, the number one thing every single person holds holds it for the most part. You you have to make except for, like, monks and, like, people who live in Yeah. Like, who exchange services
Kate Northrup:The vast majority. Majority. Majority. Yeah. We're doing this.
Wendy Synder:And yet, there really isn't a lot of education from an early age about it. I mean, it's just trippy. Right? So so there's a few things that I mean, we we say a lot. Like, one of the things I teach is, to make sure you're replacing when you're in the store.
Wendy Synder:I mean, these are just more like tactical stuffs. And then I can talk about tactical. I can talk about, what I'm planning with my kids and what I would wanna teach. But tactical is like, you know, if you're in the grocery store, a lot of people would like, if your kids the stupid candy and the Legos that are, like, right at their eye level. Right?
Kate Northrup:I can't even.
Wendy Synder:And the kids are, like, hanging up. Eyeless, like, don't take my kids to stores. Yeah. Good for you. It's a that's a smart strategy.
Kate Northrup:There's no reason. But we just don't go there.
Wendy Synder:Yes. Yes. I always when I'm coaching, I'm like, you could just leave your kids at home and grocery shop at 9 PM. That might be the solution.
Kate Northrup:I just order delivery.
Wendy Synder:Me too.
Kate Northrup:The extra $10 is worth not fighting with anybody about the candy.
Wendy Synder:Because now as teenagers, when I bring them to the store, it's like an extra $50. They want all the stuff. So so so we just help parents understand that instead of saying, no. We can't afford that. Yeah.
Wendy Synder:Just to say, oh, I can see why you want that, and Yeah. I'm not willing to buy that today. Okay. Great. But you can put it on your list.
Kate Northrup:Yes.
Wendy Synder:You can absolutely put on your wish list.
Kate Northrup:Great.
Wendy Synder:And then you can choose. You can save up for it Yeah. Or you can ask for it for your birthday. Or, like, there's all these options of, like, how you're gonna get that.
Kate Northrup:So it's like a it's like a yes. Yeah. It's a it's a no, but it's a yes. Yeah. Which is which is great.
Kate Northrup:I love that. Because it also is teaching delayed gratification, which is really important for brain development.
Wendy Synder:So that's a great way to just help, kids not feel bad for asking. Yes. So especially if you have a strong willed kid, they are gonna ask for the freaking moon. And, like, the earlier you can get at just being, like, no wonder you want that. Like, Stella used
Kate Northrup:to be the queen of this. Affirming. Yeah.
Wendy Synder:She we used to go to Disneyland, and we'd leave at 10 PM when she was like 4 PM. And she'd be like,
Kate Northrup:why can't we stay till midnight?
Wendy Synder:Yeah. Like, you were 4. But, they just want a lot. And we want to, like, help them understand that that's great. Like, there, you know, there are ways to get that.
Wendy Synder:So that that would be a big change. Mhmm. And then, I think for me moving forward with a 13 and a 16 year old, you know, when you're completely changing your system, it it can feel overwhelming. So for me, I'm just starting with knowing that the modeling is gonna be huge. So I'm gonna make sure that we just start for, like, maybe the next 6 months, because I mean, Stella is getting up there.
Wendy Synder:She's gonna be in college in 2 years, but just letting them know, like, hey, dad and I had a meeting this morning. Here's what came up. And then next week, hey, dad and I had our financial meeting. So they'll just be a lot of, like, because it's when they're at school. This summer, they actually will see it.
Wendy Synder:Stella will be sleeping because she's a teenager. So I'll just make sure that the modeling is happening. And then in 6 months, I'll probably, incorporate some type of, like, hey, guys. It's Sunday. Remember, we're gonna do our laundry, not on Wednesday night at 9 PM.
Wendy Synder:And we're gonna just, like, look at our numbers for the week. What do you guys need? Like, let's make sure, the money you need for, school lunches is in there, whatever you need. And then what are you saving up for? Like, all the things.
Wendy Synder:So that's the plan. But right now, it's not it's not, you know, it's not there yet. And I can tell. I can see how the absence of it is a big problem. Especially now that my kids have bank accounts and they are spending on their own, And I see Stella having some, like, behavior that I'm like, oh, let's let's clean that up, but we're just not there yet.
Wendy Synder:So But I can see how powerful that's gonna be Oh
Kate Northrup:my gosh.
Wendy Synder:For the future of humanity.
Kate Northrup:Yes. It is. And also, highlighting that in case there's any tape running for you or anyone else listening of, like, oh, my kids are now teenagers or my kids are now young adults, and I didn't do this. I just wanna say from the perspective of compounding interest, which is the 8th wonder of the world Oh, yes. That's according to Einstein, but also me.
Kate Northrup:There is so much time. Like True. It's great. It's great. And if you do nothing else but explain to them and pass along the wonder of compounding interest and get them investing now, It is such a gift.
Kate Northrup:So your kids are so freaking young in terms of compounding interest. You're doing great. And I love your advice about, like, affirming desire. Affirming desire, saying, yes, you can have that, and here are the ways, not right now, not from me, but here are the ways you could put it on your list. You could save up for it.
Kate Northrup:Like, I'm affirming that you get to want things, and also, here's how we get the things that we want. Yeah. And here's how we're wiring our brain for delayed gratification, which is going to contribute to their long term success in huge ways. So I love that so much. Wendy, you're great.
Kate Northrup:I learned so much from you today. I'm just into it. This is a really fun conversation. Of course, if people wanna check out Relax Money, we'll have all the info on that for them after the episode. But I wanna know if folks wanna learn about you and your parenting, coaching, and your membership.
Kate Northrup:Where should they connect?
Wendy Synder:Thank you for asking, Kate. Yeah. Fresh shirt family online.com.
Kate Northrup:Is it again? Online?
Wendy Synder:Fresh shirt family.
Kate Northrup:Start family online. Dot com.
Wendy Synder:And then also on Instagram, fresh start Wendy. I'm over there, and I do tons of teaching over there. And then our podcast, the Fresh Start Family Show that my husband girl does with me.
Kate Northrup:Oh, my gosh. How fun. Okay. Great. So we'll put all of those links in the show notes.
Kate Northrup:Thank you so much for being such a glowing, incredible star, relax money student. Thank you for coming and sharing your story here today. I know it's gonna change a lot of lives. Thank you. I'm really grateful for you.
Kate Northrup:Thank you.
Wendy Synder:Grateful for you too.
Kate Northrup:Thank you. Thank you so much for listening to this episode of Plenty with our incredible star student, Wendy Snyder. I am so excited that you are here getting this information because it matters. As Wendy said, this work is essential. And I loved learning how incorporating the relaxed money philosophies, practices, strategies have helped Wendy get financial lift in her marriage, in her personal finances, and in her business finances.
Kate Northrup:So if her story and her practices inspired you, you must come to the free wide receiver workshop, which is coming up. You can get access to it totally for free over at katenorthrup.comforward/wide. I only teach like this 2 times a year live. It is the only way that you can get free access to this material. I teach in the same way that I teach in my paid programs because I only have one setting.
Kate Northrup:So come on over to katenorthrup.comforward/wide, and I cannot wait to help you on your way to taking your relationship with money to the next level. Thank you again for listening to Plenti. If you liked this episode, share it with a friend, subscribe, leave us a review, leave us a comment, share it on social. Thank you for being here, and I will see you next time. Woo hoo.
Kate Northrup:You made it to the end of an episode of plenty. Don't you feel expanded already? So if you liked this episode, go ahead and leave us a review. Subscribe to the podcast, text a friend and let them know they need to listen in. That helps us spread the word so more people can experience plenty
Wendy Synder:together. And if you want to
Kate Northrup:ease your path to creating wealth, I created a money breakthrough guide for you where I interviewed over 20 of my high earning women friends, and I asked them what their biggest money breakthrough guide was. And the responses were so mind blowing and helpful, I knew I needed to pass them along to you. This is the kind of thing that is often only shared behind closed doors, but now you can access it totally for free. So head over to kate northrup.comforward/breakthroughs and get the guide. Again, that's katenorthrup.comforward/breakthroughs.
Kate Northrup:And I'll see you next time for plenty.