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The go-to podcast for service providers, coaches, and entrepreneurs who want to use astrology to grow a successful, sustainable, and soul-aligned business. Each week, you'll learn how to bring the magic of your birth chart—especially your Midheaven—into your business strategy, offers, and visibility.
Subscribe for weekly episodes on business astrology, chart interpretation, and aligned growth strategies.
Hello, hi, and welcome or welcome back to the Strategic Magic podcast. I'm your host, Blu, and I'm a business astrologer here to help you use astrology so you can start, grow, and scale your online business.
There are so many different ways that you can use astrology in your business, and one of my favorites is to use the current transits to support making aligned decisions in your business, especially if you're thinking about changing things up. So in this episode, I'm gonna be showing you exactly what that looks like by using the current transits and walking you through some of the changes that I'm gonna be making in my business.
So if you wanna know more about what that looks like and how you can use these in your own business, then stay tuned.
I have been taking quite a bit of time away from not just the podcast, but from a lot of things in my business. And at first, I felt really challenged by that.
I felt a lot of pressure to show up and show up specifically on a super regular, super committed, a consistent basis in my business. But there was a lot of resistance. And I wanna say that I've been feeling this resistance for quite a while probably since the summer. And at the time of recording, it's now November.
So I'm finally, instead of pushing against that and forcing myself to show up, I wanted to give myself some space to really parse through what that looks like. And it made me think so much about astrology in general, and part of why it's such a important part of the decision making process in business.
One of the amazing things about astrology is that it really teaches you to honor the specific timing of your life. Nothing is immediate or instant, or even completely static or forever in astrology. The transits are a reminder that things are constantly moving. They're constantly changing. And even if we are experiencing good transits or challenging transits, they are finite. They're only existing within a specific period of time. And so, it really is up to us to make the most out of that; to honor the potential of that moment, no matter if it's a good or a challenging transit, and to learn how to work with it.
So this feeling of urgency that I was experiencing for most of 2025, I wanted to give myself a lot of space to process what was that about? What was that really here to teach me?
And I think that one it was really here to show me that there are things that are just not gonna be immediate in your business. And I'm gonna take a moment and be vulnerable with this, that my business has definitely not gone the way that I thought it would this year.
And there's been a lot of reckoning with that; a lot of working through that disappointment and that frustration and these moments of feeling like not only is what I'm doing not mattering, but am I speaking to the void? Am I doing something wrong? Am I inherently wrong? Am I on the wrong path?
And I was thinking about how so much of this is just centered on the individual, right? And how I exist within a space where I'm not the only one that's affected by the work that I do. The reality is like you're listening to this, right? You are directly affected by this. And also, I exist in the world as a person, as an individual, and in all the spaces that I carry, I still can bring in astrology and being a business astrologer into those spaces.
I also don't fully believe in this idea that we're ever on the wrong path. Even the decisions that we've made that have not ended up going the way that we wanted to, or in the directions that we wanted to... are they really misaligned or are they these opportunities to shift, to change direction, to bring this needed clarity to us so that we understand better what it is we're looking for and how to move forward and to be equipped with the tools that are needed in order to do so?
Having that reframe definitely gave me a lot of comfort, especially in this year. I wanna say it was around the summer where I started taking a bit of a break from my work and just hitting pause on a lot of things. And stepping back was definitely a large decision. It mostly followed a not so intentional thought of taking a break. I just very much needed to take a pause on what I was doing. I was doing quite a bit of traveling for work and then for pleasure, and it was just hard to maintain. So I batched what I could and just, stepped away and then never really got fully back on the horse, so to speak.
It just became really hard to show up. The weeks that I did schedule or prepare to show up, like recordings got lost. They ended up being recorded weird, or they just didn't resonate like I thought they would, and I just put things to the side. And to be quite honest, I also fell into a bit of depression and just hit a rough patch in my personal life. And that definitely took away from me feeling confident and supported enough to show up for my business.
And even just this past week, we just had the Taurus Full Moon. And I was super excited for this transit. And what ended up happening? I was sick. I was sick like twice, and it was so bad. Like I spent literally the entire week in bed, recovering from this weird sickness.
And I was talking to a friend of mine and we were laughing because she reminded me, it always feels like an upgrade whenever you get sick during a major transit, especially a transit that is so impactful for me as a Taurus midheaven. I was like, oh yeah, we're definitely like getting the AOL dial up noise in the background of like me getting my system upgrade right now.
Because being that sick was just not fun. So we're back. We're feeling so much better. And of course, in typical fashion, I now have the clarity that I was looking for.
So I wanted to say all of that in that first and foremost, the lesson in my own timeline, and also what astrology is here to teach us in general.
There is no, like, hard and fast and permanent timeline that we're all on. We all exist in this space of having infinite possibilities; having totally different directions of things that we could do. But it's really up to us to make those decisions on what we want to do, and then also to commit to the showing up of making adjustments along the way.
Nothing is ever quite set in stone.
For all my folks that are into anime, My Hero Academia is airing its final season right now. And one of the episodes actually spoke really well to this.
If you're not familiar it's not really like integral to the plot that you watch or anything, but there is a major timeline in the show.
And this may be a spoiler if you're not caught up, if you do watch it, but just walk with me for a minute.
So in the show there is a character, his name is All Might. And he is this universe's version of Superman. So he had a assistant, and his assistant's superpower is essentially to be able to foresee the future.
So there was this whole plot line in the show where his assistant died and one of the major conflicts between All Might and his assistant was that his assistant saw All Might's future and was urging him to not go down a particular path of action because it would lead to his death. He literally saw All Mighty's death and wanted to prevent it and was unable to do so.
Now, fast forward to the end of the series, where we're getting like the big fights. Okay. Main character is fighting up against the big bad in the show, et cetera, and we get to the part where All Might's assistant foresaw. He foresaw what should have been All Might's death. But instead, at the very last second, all my is saved, not by the person that we think he's gonna be saved by, which is the main character of the show, his protege. But the protege's best friend, who also admired All Might and was not chosen to be like that chosen one, but was very much like a rival to the main character. He ends up saving All Might, and in turn completely shifts and wrecks this idea of what should have been All Mighty's death now has been completely reversed and is no longer this thing.
And so, All Might has a vision where he sees his assistant and it is confirmed that yes, this was the vision that I saw and you were supposed to die. But things change. The will of the people made it so this didn't pass.
And so they have this quick conversation. And then All Might also mentions how he expected to die. He expected this transition to happen because mentors are always supposed to die for their students, right? And his assistant reminds him, Hey, this is like not a comic. This is real life.
And so why do I bring up that scene in particular in relation to astrology? Again, we are not so static that our decisions are ever set in stone. Even within the astrology of saying this is a really good time to do something or a really bad time to do something or in between, right? It can be something that's more neutral. And there are more neutral transits than there are, I think, solidly good or challenging, but it is ultimately up to us to do something with them.
Even like the best aligned transits, don't mean anything if we just sit on our behinds and we don't actually take action on those things.
That is the key component to really making astrology work for you is that you have to put in that work. You have to do that action. You have to commit to that thing in order to make it so. Otherwise, it's just gonna pass you by. But at the same time, if you do take action and you end up in a space where maybe you're feeling challenged or disappointed, or just not in the space that you thought you wanted to be... you always have the space to pivot, to change, to redirect, to be in a different place, to take a different course of action. But it all starts with making that decision.
So I wanna speak to the astrology of the moment in how this is helping me personally to redirect and also how it may help you as well. So the biggest transit that we are experiencing currently is Mercury Retrograde. We're in the final Mercury Retrograde of 2025, which actually stationed specifically on November 9th at 3:01 PM Eastern Standard Time. So this Mercury Retrograde... there have been three this year. This is the third and final one. This is particularly interesting to me because it's in Sagittarius. It's starting in Sagittarius. It's gonna move into Scorpio as well during this transit. And it started off in this really tight conjunction with Mars.
Mercury and Mars... not a combo that is gonna be quiet when we see this in transits, specifically. This is meant to be a very loud transit, a very impactful transit. And it already is, if you've been following any kind of news or especially within like mundane astrology, like this Mercury Retrograde has been popping off even since the shadow pre period. So I'm really not surprised by this.
The other thing that I thought was quite interesting though, starting off in Sagittarius ... sagittarius is ruled by Jupiter. We're also coming up on a Jupiter Retrograde that is going to station on November 11th.
So I bring this up as well, which is also quite interesting because Jupiter is currently, in its exalted sign in Cancer. So it's gonna be retrograding back into Gemini, where it's losing that exalted power and it's going back into its detriment.
So what does this look like in the current transits, right? This is going to be impacting the things that really matter to us. I do have an episode where I talk about in general, what you can expect from a traditional Mercury Retrograde. I do recommend listening to that just to prepare your own business for this transit.
But this specific combination, right? The main players of Mercury, of Mars, of Jupiter impacting not only the way that we're able to communicate with each other and the way that we see and communicate and generate ideas around our business, it's also affecting commerce. It's affecting travel in a big way, and this is speaking to the large aspect of travel in the physical sense of literally being able to travel. Within the United States right now, planes are being grounded, airlines are being forced to cancel, severely delay due to the collapsing of what's going on in our governmental system, and the impacts of that, how it's affecting travel. Even the ideas of what travel looks like without air travel specifically, which is a very Mercury Retrograde issue to have come up and arise in that I predict we're gonna not see the end of, even at the end of this Mercury Retrograde, even as this particular challenge comes to pass, it's gonna be revisited next year.
Again, the revitalization of other forms of travel, specifically within the United States... people are now talking about alternate means. If you cannot fly, what is then available to you? Bus, train, car, right? How available and accessible is that? What is the impact of that to our environments? All these other things. Again, the interconnectedness of what it means to travel.
Even like the meta idea of traveling, right? If people are not able to access being physically present with the folks that they want to visit, to be in these spaces... are there other ways to do so, especially with technology and how that may be disrupted during this particular Mercury Retrograde.
We also have that impact of Mars as well. So the opposition, the challenges that are arising that are in place preventing travel of ideas, of physical bodies happening. The very opposition of the government and the way that it is opposing the people, and our ability to get the things that we both want and need right now. Because there's also this huge opposition in terms of literally feeding people, and making food available.
And then we bring it back to Jupiter as well, which is ruling over themes of the guru of being seen as, the leader, the one that is speaking to the people. And this is also governing over religions, over specific leaders and holding them accountable. I think during this particular Jupiter retrograde. Holding them accountable to the promises that they have had for us and the ways that they have and have not shown up for us.
So all of that has a deep impact in our own ability to show up for our business right now and reclaiming our voice, specifically. What does that actually look like for you? How can you reclaim your specific power, especially at a time where there's a lot of division. There's a lot of opposition that's happening. There's just a lot of conflict. And it can feel like " what I am doing right now in the grand scheme of things, I don't really think that it matters all that much."
Like in the grand scheme of things, when people are literally fighting for their right to be housed, to be warm, to have food available to them, and access to that... what does it matter that I'm making a podcast about what's going on in the stars right now? Like it is so easy to fall into that mode of thinking. And I completely understand if you do.
But on the flip side to that, there's also this remarkable space for community care to be centered, especially if we're considering where Saturn is at this very moment, being in Pisces again. Moved out of Aquarius, where it's talking about the community and the people, but Pisces and that deep calling of understanding not only our material gifts of what we can offer to our community right now. Physical labor or if you have an abundance of any kind of resources that are deeply lacking for people, are you in a position to give?
But this also means that there is almost a responsibility for folks to even deeper step up to understand what their gifts are, to understand their particular role and how they're meant to support in this particular time in history. 'cause it's not just about who is able to be boots on the ground. It's also about how are you able to utilize again, like what you have in abundance for what you think is right.
And for me this really roots back to the core mission of my work as a business astrologer, which is really helping business owners to understand how to have an abundant, successful business. Because when you have that, now you have an abundance of resources that are deeply lacking right now for so many people. Resources in the sense of you actually have money to be able to donate directly to these resources, or to go out and to buy the materials that you see are lacking for your community and redistribute them accordingly. You're able to be a leader to have your voice heard in spaces where that is being gatekept right now.
There's so many other ways to be using this, but the point that I wanna make is that it's not insignificant to have an awareness of what your gifts and your strengths are. And in fact, I think that we're able to do so much more good when we're able to tap into that. And so, the current transits are a real support to me in this moment because it's helping to remind me of my own power of what I am able to do, especially at a time when it is so easy to fall in despair and feel hopeless, and to feel powerless and to feel small.
Instead, it's really reminding me that there's so much that I still have left to give. And that it is my responsibility to show up with that and to not fall into that despair. And this is also your responsibility as well.
So how exactly do I want to be using these specific gifts at this point of time in my business? This timing also isn't accidental because Mercury Retrograde is a really good time to be reassessing, reevaluating what this is and how these things can be in alignment for you as a business owner.
So for me, there's two things happening. There's the realization of the current transits, and then there's also the assessing of what is actually happening within my business and using the data from both of these points to move forward.
The first and the foremost is really looking at what it is that I'm doing that isn't working. The biggest thing that's coming to mind for me is one-on-one work.
So in the past year I've been really focused on doing readings and Private Astrologer, and I'm making the full on decision to effective immediately, i'm not offering those things anymore.
And the biggest reason for this is that I think that they have served their purpose and I've been afraid to really let go of them and to create the space for something new, something better to come along. And better in a sense that it is more aligned for me.
The biggest thing that's been helping me to reckon with this has been diving back into Human Design, surprisingly enough. Not like in a way where I'm gonna turn around and make a big decision about incorporating it into my work or anything, but I'm familiar enough with Human Design that I'm able to dissect my own chart in a similar way to how I do in astrology.
And so what I found is that Human Design, for me, is really helpful in the decision making process, whereas astrology helps to give more of a specific overview of the general direction. And I find it really helpful in terms of like business design, which is why I focus it as my primary modality in my work.
But with Human Design in particular if you're not familiar, I am a 2/4 Reflector. And in this particular time, I really focused on environment, which is an area I haven't dived like super deep into, but I found really helpful and drawn to in this particular time, and I have a wide valleys environment, so that really plays a big role in not only the affinity that I have for sound and being really sensitive to the sounds and the impact of the area that I'm in.
Particularly, leaning to spaces where I'm able to just speak, to connect, to build community, and to not necessarily be focused on a specific outcome of selling like markets environment would. Instead, it's really important for me to have the space to tell a story, to share what I'm learning.
This is very meta because this is exactly what I'm doing on the podcast, right? But really emphasizing to me that this is a space that I need to be focused on and cultivating and taking away this pressure, I think, of: do I have the camera on? Am I performing? Am I thinking about what I physically look like, and instead focusing on the message that needs to be delivered, even if that means turning the camera off and going against the overwhelmingly popular advice that's being shared right now of if you are not on camera, if you are not on video, then what it is you're doing is not gonna work. And I feel there's really antithesis to that because when I have the camera off, when I'm able to just sit and record with the mic on and share the totality of my thought, I feel so much clearer. I feel this connection to you listening to this right now, as silly as that sounds, but it does feel real for me.
And so it was just this nice confirmation that this is what needs to be done in this moment and this is how I need to be showing up. Also going back to offers as well. Wide Valleys, funny enough, is not really meant to be in such close proximity to people in a way that one-on-one work requires. And so that just made me pause because I was like, wow, yeah, there has been this resistance in showing up for one-on-one work. And I was wondering why.
And I have been doing reading, so the resistance hasn't been so strong for readings as much as it has been for Private A strologer. But I made a decision to just let both of those things go, to focus in on what feels easiest and most aligned for me, which like as a 2/4 Reflector is also a big part of the work that I'm doing and just in general being easeful and being easy to show up and showcase my gifts.
I also really wanted to double down on this, create offers that feel aligned with what I'm doing and feel natural, like a natural extension of my design.
I thought about what that would look like and I came across two things. So the first is having a private podcast, which is an idea that I've been percolating around all year. It's something that I've wanted to do, but I didn't really rush because I didn't really know what I wanted to create a private podcast about or anything like that.
And I landed on having a specific space to dive deeper into the transits, and specifically what's going on in the current transits, and being a lot more detailed and more intimate with how to support business owners with what this looks like in their business.
And so what I landed on is, why don't I just do a private podcast on that? Having a dedicated space to break down the transits and the specific ways to use them in your business, I think would be incredibly helpful and something that is definitely gonna land, especially if you're already a fan of how we talk about astrology and business on Strategic Magic. So that's how my private podcast, the Midheaven Forecast, came about.
And of course, having a dedicated space where I can dig into supporting business owners specifically on how to create a midheaven aligned business strategy in my signature program, the Midheaven Method.
And I'm like, honestly, that feels complete. That feels good and solid and aligned with the things that I wanna do. And most importantly, they fit my design instead of me trying to recreate something else that's going on or following other people's advice on what I should be doing, et cetera. Not falling into the trap of just having too many cooks in the kitchen and trying to listen to too much noise.
I'm really excited about this and the direction that I'm taking in my business. So I wanna leave you with this: there's so many different ways to use astrology to grow and scale your business. And this is just one of infinite examples of what this can look like in your business.
So if you wanna dive deeper into what that looks like, then I want to invite you to join me inside of the Midheaven Method. This is where we're gonna really go into the process and the framework of what it means to create a midheaven aligned business strategy that works for you.
And then when you join the Midheaven Method as well, you'll also get access to the Midheaven Forecast, and you'll have both support in learning the framework to use to build out or refine your business. And then you'll also have access to the private podcast to get that support of the upcoming transits, and specifically how to use them to execute on your plan in your business.
So the information for both programs, as well as everything I've mentioned in this episode, can be found in the description below, so definitely make sure that you check that out. I can't wait to see you inside of the Midheaven Method, and I'll see you in the next episode. Bye!