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“Because your company is only as STRONG as you are.”
Forward-thinking roofers tune in to get help building STRONG companies, sales teams, leaders, systems, marketing, relationships, culture, and financials.
Whether you own a own a roofing company, manage one, or sell roofs - subscribe to the channel for content that will help you:
1) Close even more roofing sales.
2) Adapt to new roofing industry trends and changes.
3) Take control of your roofing marketing and lead generation.
4) Improve D2D roofing sales.
5) Build the roofing company of tomorrow.
Hosted by Adam Bensman
- Started in D2D roofing sales in 2011
- Former Roofing Company COO (multi-state)
- Creator of the Roof Strategist Sales System (used nationwide for retail + storm)
- Founder of The Roofing STRONG Alliance by TAMKO™ (formerly known as the Roofing & Solar Reform Alliance)
- Author of the #1 Best-Selling Book: The Roofing Sales Survival Guide: Beat the Odds, Overcome Yourself, and Win Big
Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO makes no representations or warranties regarding the content.
What do you do when you walk up to
the house and you notice they have a
video doorbell or a security camera
at the top corner of the door?
This is either an opportunity for
you or maybe you're kind of afraid of
it and wanna pretend it's not there.
Well, in this video I'm gonna teach
you how to actually set appointments
or even make sales, right through video
doorbells in home security systems.
Now, this is an updated version
from the last time I did a video
on how to approach video doorbells.
Why?
Because I've trained even
more people since then, I've
learned even more strategies.
And the coolest part about what I do
is I get to learn from everyone that
I serve, so I have ears to the ground.
Thousands and thousands and thousands
and thousands of folks who are tuning
into the podcast, the YouTube channel,
watching on TikTok, Instagram, LinkedIn,
Facebook, and applying the concepts
including our customers, one of which I'm
gonna read you one of his success stories
or right now of how he sold a deal.
Right through a video doorbell and
his name is William, and I'm sharing
the email with you right now and
I'm just gonna read the body of it.
He says, in the last month and a
half, I've been using your training
to figure out how to sell roofs, and
I've had a first in my sales career.
He continues.
Your training has helped me with
getting straight to the point with the
most value that I sold someone a roof.
Through her doorbell
camera while she was, oops.
Of course my camera goes late While
she was at work, I knocked pitched
through her ring using her slap formula.
She let me do the inspection, and when
I came down I let her know her options
and she said to come by the next morning.
So she could sign.
I just want to say
thanks for your training.
It's helped me learn a new industry
and sell 10 plus roofs since
I've started only six weeks ago.
Awesome work, William.
He sold the deal through a ring
camera, and then Josh just sent me a
message after watching my old video.
He says, I ring the bell every
time, and he said, schedule the
inspection through the ring camera.
Conversation and it's working for him.
And just the other day I was in Austin,
Texas, and while we were at lunch
through this Owens Corning event that
I was speaking at, we sat down and this
gentleman comes up to me and he goes,
Adam, I learned that when I'm on camera,
I'm on camera all the time and I use it
in my favor and I'll share even more what
he said with me here in just a minute.
Now, the reason that I want to bring all
of these people's experience together
is because I do believe that a rising
tide lifts all boats, and the reality
is, Most of the people who are leading
our industry, it's not just their
experience, it's the experience they've
gathered from working with other people.
So instead of me sharing just what
I've learned, I get to share what
I've learned from supporting tens of
thousands of people, whether it's on
Facebook, YouTube, Instagram, LinkedIn,
TikTok, in-person training events
of the 50 speaking events I've done
in just the last six months alone.
And through all of this
experience as why I wanted to.
An updated version of this
video of how to sell or set
appointments through video cameras.
But first, a quick
welcome or welcome back.
My name is Adam Besman, the roof
strategist, and everything that I do here
is designed to help you and your team
smash your income goal and give every
customer an amazing experience and my why.
My why is because I've found
that about 66% of first year.
They quit or they get fired.
And largely in part because they
weren't equipped to succeed.
And I want to help change that.
So if you like this video and you
want more, maybe you're new in the
industry, maybe you're seasoned and
just wanna leg up, then invite you to
join me inside my free training center.
And there's links in the description
to get instant access inside.
Or you can text the
word free to three zero.
2 2 2 71 33.
That's 3 0 3 2 2 2 71 33.
Just text the word free.
We'll pop you a link to get inside.
Alright, let's get to it.
Selling on ring cameras.
There's three ground rules.
I wanna lay number one.
We are always on camera.
In our modern world, we're
on camera when we're driving,
there's dash cams everywhere.
Police have cameras on intersections.
There's camera photo, red light cameras.
There's cameras through the tollway.
There's cameras that police put
in the city throughout the city.
If we leave, we're home.
We're on camera.
Pretty much every single commercial
building has video cameras, and now
that is coming into our homeowners as.
Number two, knowing that we're on
camera means that we can either use
this to our advantage or hide from it.
And in this video I want to teach you
how to use cameras to your advantage.
Even if the person is not home.
That's the coolest part.
They don't even need to be home.
I'll be touching on that more.
And then number three, let's get tactical.
Now, how do we put this together?
Now you heard from Josh,
you heard from William.
William sold the deal because the
person picked up the ring doorbell,
b bing, that buzzed to their phone.
Uh, Josh here had said he schedules
the appointment through the ring and
it's working for him on that front,
but what about if they're not home?
And this is what I've heard even more
and more people sharing with me lately.
And it's really freaking cool.
Now, if folks aren't home and
there's motion at their door,
they will watch the recording.
Who showed up?
What did they want?
What did they say?
Now, for most of those notification
warnings that both you and I get from
our cameras at home, we see usually
the delivery driver and he or she
doesn't even acknowledge the camera.
They walk up, they place their
package, they do what they need to do.
They take a picture and they turn
and they march away off the property.
But what if we kind.
Broke the norm.
What if we captured their attention
right there through the camera that
they are watching that recording?
What if you could still do your pitch?
Now, there's a few different avenues to
do this, and I'll teach you how right now.
Number one is we use the SLAP
formula as if they answered the door.
Why?
Because this homeowner
could invite us back.
They could contact us for a lead,
and I'm gonna teach you how to
do that right now in conjunction
with the leave behind letters that
I have done countless videos on.
And if you need more inspiration
on that, I'll put a link to the
playlist up here about how to use
direct mail letters and door hanger
letters to self-generate more leads.
Now I use these because the
reality is those glossy door.
That most people use, and if they're hung
right here on the door knob with everybody
else, a homeowner's gonna get home and
they're gonna see that and say, ah, it's
more marketing garbage, and throw it away.
But if a homeowner sees this plain
piece of paper folded up with a kind
little note that says, stop by at
four 15, signed Adam with some blue
painters tape, it's gonna stand out
and it'll stand out just like this.
I'm gonna shift into some role
play and show you what you can do.
You're gonna pretend that this
camera, so here's what we're gonna do.
You my friend, are the camera
that would otherwise be on this
doorbell or up there above the.
All right.
Hey, my name's Adam, uh, by
the way, adorable garden.
That Nome you have there
is the cutest thing ever.
Hey, listen, the reason I'm stopping
by, I've been talking to some of the
folks here on Lexington Lane about
their roof from that recent storm, and
I simply wanted to stop by and ask,
where are you guys at in the process?
Now, I'm sure you've been bombarded
with roofers, so I do things a little
differently and I left you a personal
note with a little bit more information.
Hey, it'll look just like this and
I'm gonna go ahead and tape this
on your door so you can learn more.
And my contact information is inside.
Now.
I'd be honored to support you, but go
ahead, take a look at that letter and then
reach out to me via text, call or email,
and we'll take the next steps from there.
Thank you so much, and I wish you the.
Bye-bye.
And then you leave.
And then when that homeowner
gets home and they say, wait a
minute, I watched that recording.
That guy was there.
They've seen your face, you've built
that familiarity, you have that
touchpoint, and they see that note
sitting right here on the door.
And what they're gonna wanna do is,
out of curiosity, peel it off the door.
And when they peel it off the
door, they're then gonna open
it and say, Who sent me this?
Here's a short note explaining why.
Stop by Dear Homeowner, and
then the letter continues with
your offer and your pitch.
And my friend, even if they're not
home, you can maximize your door
knocking efforts because they've seen
you, they've seen the letter, and
they will either call you off the
letter, call you from the recording
and or when you show back up again.
They've already seen your face and
you, my friend, are a familiar.
Which increases your likelihood
of making contact, starting that
conversation, getting the inspection,
and of course getting the deal.
So there you have it.
How to leverage the ring video
cameras or video doorbells or security
cameras in your favor to pitch.
Even if no one's home now, I'd love to
hear from you what's working for you with
video cameras and what hasn't worked.
And remember, you're always on camera.
So even as you approach that door, don't
be shy to start complimenting things
that you see because you're gonna be
capturing that homeowner's attention.
Now dude, drop a comment and share
with me what's been working, what's
not been working, because a rising
tide does indeed lift all boats.
Now thanks again for joining me here.
If you haven't yet, uh, jumped into
my free training center, you should
click right here cuz if you like
this stuff, you're gonna love what's.
And if you want to hang with me here
on YouTube and learn a little bit more
about self-generating leads using these
direct mail letters or door hanger
letters, jump right into this playlist.
That's all for now, and
I'll see you very soon.