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Do Good Work is not a label but a way of living.
It is the constant and diligent effort to achieve a new level of excellence in one’s own life.
It is the hidden inner beauty behind the struggle to achieve excellence.
It is not perfect but imperfect.
It is the effort, discipline and focus that often goes unnoticed.
The goal of this podcast is to highlight that drive.
The guests I have on this show emulate this drive in their own special way. You’ll be able to apply new ideas into your own life by learning from them.
We will also have 1on1 episodes with me where we’ll dive into my own experiences with entrepreneurship and leadership.
Every episode is designed to provide you with ideas that you can apply and grow in excellence in all areas of your life, business and career.
Do Good Work,
Raul
INTRO
PODCAST
Speaker: I was having breakfast
with a legendary entrepreneur and
we were chatting and we obviously
talked about business and he was
telling me about how one of his
marketing funnels was not working.
And I, even if you don't
believe in funnels, hear me out.
Like it still works to this day.
But he was telling me that it
was not working as used to.
We had lower appointment rates, lower show
rates, and we were feeling that people
are less willing to take action nowadays.
And obviously that could be maybe
something with the macroeconomics, it
could be something with what's going
on in the current time that we met.
But.
He was thinking about re like
scrapping the whole thing and starting
from scratch, and that's a mistake.
So here's what to do.
Here's what I told him is
what I'm gonna tell you.
Here's what to do when your
marketing stops working.
It's, the systems didn't fail you.
So you're thinking, okay,
I gotta start from scratch.
I gotta do this whole
thing and do the back end.
Do the webinar, do the
scripts, do the sales.
You don't have to do all that if
you're working off of something that
has proven to get results for you.
And it works in the backend, meaning
when people see the sales presentation,
they book appointments and you
book clients, and then from there
you serve the, you serve them, and
you help them achieve the results.
If you have that locked in, you really
don't have to change that right now.
That's called the backend.
What you should be changing is the
front end, and this is as easy as
focusing on refreshing your creative,
which includes your messaging.
Your headlines, your hooks, your
visuals, and the impression you leave
with people directly and indirectly.
Now, why is that important?
Because when you go to market, regardless
if you're doing this in organic or if
you're doing for paid ads, there is
a certain level of market that you're
dissecting yes in your niche or in
your industry that you're targeting.
When you're focusing on your persona,
that is a way to slice the market.
But when you go even further, you can
slice that sliver of the market by.
You're what you're saying, the words that
you're saying, the visuals that you use.
'cause some people aren't gonna watch
a video, some people are not gonna read
text and you are slicing the market,
depending on what you're saying, as
well as the impression that you give
some people it, depending on who you are
and your personality and how you come
across, some people are going to love you.
Some people are not gonna love you.
I tell you a story.
I had this happen the same day.
Exact same day.
I thought it was a God moment
because I thought that was hilarious.
But.
I had a client she posted on LinkedIn
and she literally just raved about
loving the work that we were doing
and just gave me a shout out.
I never asked for it.
I just thought that was awesome.
She gave a shout out.
I felt good, and then I kid you not
the next notification that happened.
I checked on the notifications.
They get a comment on one of my ads.
What does the comment say That
I'm a terrible human being.
So here I had in the exact same,
within the two minute span of the
exact same day, I had a client
telling me, yo, you're amazing.
And I had someone else telling
me that I've never met before.
Hey, you suck as a human being.
Same moment, same time, same person.
Why?
That's their personal opinion,
different perception of who I am.
And that attracted a
different kind of person.
Obviously that person's not gonna
buy from me ever, 'cause apparently
I'm a terrible human being.
But the client was like,
I love working with you.
Like how do we do more?
So how does this relate to what
you're doing with your marketing?
It's the same thing.
Depending on who you are, people
are gonna love, you're gonna hate
you just gonna have to suck it up.
And that's part of life.
You're not gonna please everyone.
The key thing though is when
you focus on your niche market.
You have to make sure what's broken.
Is it my front end that's broken?
Am I not getting anyone to take
action or to register, or to log in
into your newsletter or to take up
on whatever freebie you're giving?
Then you have a front end problem
if no one's taking action on the
front end for the, for your offerings
or your low end ticket offerings.
They're not gonna sign up,
they're not gonna work with you.
But if you have something that's proven
and the backend is working, you're
getting sales and you know how to do
this properly, and it's fine tuned, then
literally just focus on the refresh.
Identify maybe your creative is wrong,
maybe your presentation is wrong.
Maybe the way that you're saying
what you're saying is wrong,
maybe the headline is wrong.
What impression are you giving?
Ask people to figure that out
with you so that you don't have
to figure that out by yourself.
So it's like a storefront window.
You don't have to change everything
in the cashier, the backend,
or your supply, your logistics.
You just have to change the storefront
to get different people to come in
and to see what you got to offer.
So again, when things aren't working and
you have a proven process, don't scrap it.
Don't start from scratch.
Don't do more work for you.
Test strategically.
Focus on what you can
control on the front end.
Change test one variable at
a time and then from there
start iterating and optimizing.
You start seeing results
and things kick back in.
Rarely have you exhausted
the entire market.
I've only seen that if you spent
a significant amount, millions a
month for multiple months, then
you might be overwhelming the
market with your messaging and
it's time to shift everything.
Give it a shot.
Let me know how it goes, and
we'll see you on the next one.
Thank you for listening to the podcast.
If you'd like to get more of
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If you have any suggestions or questions
that you want me to answer on the
pod, or you have a guest that you want
me to interview, please go ahead and
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questions at podcast at do good work.
io that's podcast at do good work.
io.
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I would greatly appreciate that.
If you'd like more free resources where
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increase your company's performance and
scale profitably, where you can get hand
picked articles to propel your growth, and
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You can get all of that
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access by going to dogoodwork.
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you'd like to accelerate your progress
and shorten the gap between information
and action and start seeing results
in your business, let's work together
to increase your company's performance
and scale profitably and serve
more clients without the overwhelm.
You can request a free clarity call
to see how we can best support you to
reach your goals by going to DoGoodWork.
io forward slash apply.
Again, that's DoGoodWork.
io forward slash apply.
As always, it's an honor to be
a small part in your journey.
This is Raul Hernandez.
Do good work.