Always Be Testing

Always Be Testing Trailer Bonus Episode 16 Season 1

#16 Are Your Ads Bringing Incremental Value? Dominic Williamson, Director of Marketing Strategy and Analytics at Instacart

#16 Are Your Ads Bringing Incremental Value? Dominic Williamson, Director of Marketing Strategy and Analytics at Instacart#16 Are Your Ads Bringing Incremental Value? Dominic Williamson, Director of Marketing Strategy and Analytics at Instacart

00:00
Guiding you through the world of growth, performance marketing, and partner marketing.
We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.

Host: Tye DeGrange
Guest: Dominic Williamson
Hype man & Announcer: John Potito

Timestamps:
00:06 Introduction
00:50 Austin Events Buzz
01:58 Analytics Expert Intro
03:45 Geo-Level Targeting
05:49 Geo-Level Holdout Tests
08:34 TV Advertising Challenges
11:13 Digital Channel Flexibility
14:12 Marketing Spend Insights
17:25 Evaluating Media Effectiveness
21:01 Bridging Finance and Marketing
26:16 Advanced Media Measurement
33:12 Third-Party Tools Analysis

What is Always Be Testing?

Your guided tour of the world of growth, performance marketing, customer acquisition, paid media, and affiliate marketing.

We talk with industry experts and discuss experiments and their learnings in growth, marketing, and life.

Time to nerd out, check your biases at the door, and have some fun talking about data-driven growth and lessons learned!