Bullseye B2B lists turn your cold calling scripts into gold (15)

 The more time you invest in building your outreach list, the easier it is to get a reply. You cannot sell much to people unlikely to need you. Bad lists equal wasted time in lots of it.  Over the years, working with B2B outreach teams have revealed  a common clear pattern.

My most common go to method to build a bullseye list: Read article here. 

What is Finding Business with Scott Channell?

Talk about the art and science of business development: Stories and details to earn new clients or accounts, gain a competitive advantage and find your success.

Welcome to the Finding Business podcast with Scott Channell. A memo edition.

Here is a fun fact. The more time you invest in building your outreach list, the easier it is to get a reply.

It’s tempting to rely on easily accessible lists from subscription services. But remember—if it’s easy for you to pull those lists, it’s just as easy for your competitors. These lists often lack the precision needed for successful outreach.

The more sp

You cannot sell much to people unlikely to need you. Bad lists equal wasted time, and lots of it.

Over the years, working with B2B outreach teams has revealed a common clear pattern:

• Teams with Low Results: Their lists are unfocused, filled with low-quality prospects, they are fishing in a large pond with very few fish.

• Teams with High Results: They pick their lists with more care, segment by potential value, and continually clean their databases to exclude low-quality records. It’s the equivalent of fishing in a small, well-stocked pond.

Good messaging turns into gold when you work with a bullseye list. Lousy lists turn that same messaging gold into irrelevant time wasting garbage.

If you want to know my most common go to method to build a bullseye list, I’ve placed an article link in the show notes.

A bullseye list can compensate for other shortcomings. You can make mistakes in your messaging or process and still see results if you’re reaching the right people. But if your list is bad, even perfect messaging and execution won’t save you. At that point, any success is more a matter of luck than skill. With bad lists you are essentially chasing randomness.

Would you rather fish in a barrel, with the barrel drained, where every fish is visible and accessible, or cast your line into a vast pond with only a few fish? The answer is obvious.

Investing time upfront in list building ensures your outreach is targeted, relevant, and effective.
Focus your aim, amplify your impact.

Hope this got you thinking.

This is a memo edition of the Finding Business with Scott Channell podcast. For more information about this podcast and services offered go to Scott Channell with 2 t’s, 2 n’s and 2 l’s, dot com.

Thanks for listening.