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Welcome to Live More, Earn More - the podcast for freedom-seekers, soul-led entrepreneurs, and ambitious creatives who are done with the hustle and ready for alignment.
Hosted by Lucy Griffiths, bestselling author of Make Money While You Sleep, this show is your go-to space for building a business that lights you up and supports your life (not the other way around).
Each week, you'll hear inspiring stories, practical strategies to grow passive income, magnetic marketing tips, and conversations that blend business brilliance with mindset magic, feminine energy, and a whole lot of woo. If you're a solopreneur or dreaming up your next big thing - this is your permission slip to do it on your terms.
✨ Abundance. Alignment. Action.
It’s time to live more and earn more - with ease.
Passive income isn't magic money
while you sip cocktails on the
beach, it takes work to create.
It is something where you work up
front and then you can sell again and
again, but there are pitfalls to it.
And there are amazing highs.
I'm gonna share the highs and lows of
creating passive income and why you
as a 50 something can create passive
income and really change the way
that you work and live in your life.
You no longer have to be
chained to the nine to five.
Hi, I'm Lucy Griffiths and I'm gonna
walk you through some of the basics
of passive income and where you can
easily build a life that you love.
So what is passive income?
Passive income is basically a way of
you creating a digital product and then
using that to sell again and again.
And in creating that digital
product, whether it's.
Some kind of workbook, whether it's an
ebook, whether it's , some audio that
you sell on, Amazon or a book on Kindle,
or whether it's a course or a membership
or it's affiliate income through talking
about a product and recommending it.
These are always of
creating passive income.
Perhaps it's investing
in the stock market.
There are multiple ways that
you can create passive income.
I started out my passive income
journey by investing in property.
So there are so many ways that
you can create income and use
that to sell again and again, but.
It does take upfront work.
It may be that you have money to invest
in the stock market or money to invest
in properties, but very often if you
don't have those sources of income, then
it's about turning what you know, you
skills, your experience, your knowledge
and expertise, particularly as an over
50 something you have a bucket load
of experience that you can share with
the world, and you have the time, you
have the resources to be able to turn
this into a successful digital product,
whether that's a course, whether
that's a membership or some kind of
group program, consultancy business.
You can take and leverage what you
know, your skills and your experience,
and turn that and package that up into
something that you can sell on repeat.
But there are pitfalls to it.
It does require you to be willing to put
yourself out there and you have to start,
you can't sit there and say, I'd love to
do this, and you know, I want to do it.
And sort of go around the loop,
go around the cycle of creating,
creating and not actually.
Implementing and putting it out there
because so often we can second guess
ourselves, doubt ourselves and question,
oh, is this the right thing to do?
Should I revise this?
And I've seen many times people
where they will tweak and test and
rewrite their website a million times.
Not a million times, but maybe like five
or six times, and to question everything
that they do have that self doubt.
Rather than saying, right, I'm
just gonna go for it and thinking
that it's gotta be perfect.
What I would say is you
can ask your audience.
You can test and you can tweak, but put
out something and then trust your gut.
Go with one iteration.
Don't try and do five products.
Do one test that get feedback.
Really go all in on one product.
And then you can build from there.
It's no point trying to have a multitude
of products because your attention,
your focus will be diverted five ways.
If your focus is on one thing, you're
gonna be far more successful because
you put your energy, your momentum
into one product, and it makes you
much more powerful in the way that you
show up, the way that people resonate
with you, it's much easier to sell.
And so it, you know, the, the power
and the momentum goes from just
having that one product that you talk
about, rather than it being diluted.
We're talking about five different
products and people getting
confused with like, hang on a
minute, there's all these different
offerings, which one is right for me?
And they get so confused.
They don't buy.
So the thing to know is that as
someone who's 50 something, you
have bucket loads of experience.
You don't have to be young just
'cause you're good at tech.
There are really simple systems
for you to create something
without feeling like you are.
Super techy.
Keep it simple.
In the beginning, you are just
testing and tweaking so you don't
have to know all the answers, but
you can build something, but it is
about taking action and going for it.
The reality is that you have to do the
upfront work, and so it is about doing the
upfront work in order to sell on repeat.
And so that means.
Being willing to create that digital
course, create that product, , put out
your services, contact lots of companies
for consulting, work, whatever it may be.
There is upfront work, but once
you've built it, once you've sown
the seeds, the farmer plants the
seeds, does all the work, does the
watering, does the sewing, does all
of that work, waters it continually,
and then it's ready maybe, you know,
10 months later, and it's a similar
process with building passive income.
You have to sow the seeds and
be willing to do the work.
And you know, it might take you 10 months,
it might take you longer or shorter time
than that, but you just be consistent
in showing up, doing the watering.
Being present, whether that's on
YouTube or social media, or however you
are gonna sell, going and networking
and talking to people in order to
build up that consistent following
and that connection with people
where they want to buy from you.
And the benefits of doing this is
that you have way more flexibility
so you can have time for your family.
Maybe your.
Caring for elderly parents, or
you are caring for your children
or your grandchildren, or maybe
you just want to travel more.
You know, you are an empty nester.
Your kids have left home, you're, they've
gone to university, and it gives you
that flexibility to say, oh, we are
gonna go traveling in the camper van for
three months, or whatever your dream is.
And having that flexibility of not being
chained to your job and your career in
the same way means that you can take off.
You're still gonna work.
Maybe you're gonna, you
know, work from the beach.
You still have to put in the effort
and energy, but you get to live
the kind of life that you want to
live and work in a way that suits
you and your time and your health.
Maybe you feel like you've got health
conditions, but you want to take
your foot off the gas and work in
a way that works more effectively
for you so that you can still live
your life, pursue your passions.
Follow your hobbies and dreams, but
you're still earning money, you're
still working, and it means that you
can top up your pension and create
that side hustle that fits your life.
Because the reality is that people are
buying from creators and not corporations.
The E-business.
Is exploding.
Courses and e-commerce are the way to go.
And in the world that we are living
in right now, everything is shifting,
AI is coming in, things are shifting.
So the sooner that you can build a
personal brand and you know, really
build an audience where people connect
with you, they're looking for human
connection rather than just, um, wanting
to, you know, just work in the same way.
And, you know, you can build
a. A connection, a community,
a membership where people pay
to be part of your community.
There are so many ways that you can
build that connection right now.
And you just have to start, you know,
the one thing I would say to you
right now, if you are 50 something,
is get going, get creating, get
starting because the time is now.
If you like this video, I have a
freebie below called Earn on Autopilot.
So check that out below.
And if you are thinking about creating
passive income, then I have the Membership
Course Academy that is right for you.
So I'm gonna share a link to my
free training that's all about that.
And if you are ready to create a life
you love, then please stick around.
I have loads of resources to
help you with creating passive
income, building a life you love.
Please.
Let me know what you are thinking of
as a way for you to step into your
next career and create passive income.
I'd love to know what your ideas are.
Please share those below.
And if you like this video,
I'd love you to subscribe.
Remember, you are never
too old to get going.
This is your time to
create passive income.