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For so many modern, driven women, life is about being more than one thing. We’re multidimensional—and so are our conversations. We carry multiple identities; we can be both mother and artist; both attorney and entrepreneur. Both clinician and CEO. Both humble and proud. Life for women like us is about both. About…all of the above. It’s about the “and”...
00:00.00
Hello and welcome to the an she spoke podcast I'm your co-host Jeni Barcelos and I'm joined with my co-host Sandy Cony hey Sandy that was that was a different intro sandy.
00:11.20
sandy
Hello. But I know I don't know messed it up I can't messed it up. That's fine. Ah.
00:16.49
And caught you by surprise.
00:22.79
Case case, you needed some special effect.
00:28.13
sandy
You always threaten to do that. But you've never actually done it. Oh my God That's great. Okay, what are we talking about.
00:30.40
I know I know well it was today's today is the day. Ok all right? So in this episode we are talking about why business is a marathon and how that's actually a good thing. So sandy you and I for years and years have talked about the business.
00:48.57
sandy
Yes.
00:49.27
heymarvelous
The long game of business and the and the whole idea that to really get going and to see Results. You have to kind of start and then you got to stay in it long enough to see the success and so we totally stand by that. But we're actually going to walk through kind of what that process looks like and. I Think we figured out some strategies to speed up that result side of the equation. So which is super exciting. So we're going to talk through that.
01:13.38
sandy
Yeah, but I think let's just start with making this analogy I Actually think that a lot of people um, have ah a hard time literally like zooming out and seeing the whole online business structure as a whole and.
01:26.14
heymarvelous
Yeah.
01:28.73
sandy
There's a lot of moving pieces. There's a lot of things that are happening. It's not like do one and then you end and then do step 2 and then do it's not linear like that right? That's very easy to understand. There's a lot of things going on at the same time when you run an online business so we came up with this analogy of running a marathon.
01:35.50
heymarvelous
Here.
01:46.25
sandy
Um, and we're gonna walk through it and I think it's just really helpful to see it with this with this analogy. So first phase you want start there I mean I'm like.
01:55.31
heymarvelous
Yeah, why didn't you tell us with the first phases you are like the resident runner running shoe person in the in the group. Yeah.
02:02.59
sandy
I Also have a degree in Biomechanics. So we'll we'll we'll pull that into it. So if you decide that you are going to run a marathon you got to do some prep right? You're like I'm going to run this marathon and you have like some future date that you've you've chosen but you're going to go in need to buy running shoes. You're going to buy. Whatever like running pants or Rainjackt you're going to buy the little belt you're going to buy a water Bottle. You may buy the little gooey squishy fuel that you need for the long runs you're going to go and get everything ready. Um for the marathon and you may even like plan out your running your training schedule right.
02:36.16
heymarvelous
And.
02:39.10
sandy
So that's a first phase and then you start training then you start running so the second phase is you're like okay I'm gonna start put on my running shoes I'm gonna get out there and I'm gonna do my training runs and I'm gonna do it weekly. Do it daily. Whatever until the race.
02:51.30
heymarvelous
He.
02:53.51
sandy
And then you get to the race day and you're super excited and you have put all this hard work in you are Stronger. You have good you know cardiovascular your muscles are working. You've got good Stride. You've got good Mechanics. You've been working on it and you're able to succeed and get a personal best on a Pb Jenny on your race day. Right? I threw that out at you the other day and you were like what's a pbie but I think it was out of context so that I think is easy to Understand. So while you're doing a marathon you got to do some prep you got to get your mind in Order. You've got to get yourself psyched up to go out running every single day. Even when it's hard even when it's snowing even when it's raining even when you don't want to you have to play the mental game of doing the prep to become stronger so that you can succeed on Race day.
03:40.28
heymarvelous
Yeah, no I Totally get it and I think that so the the analogy rings true for me so much because so often this this dream of an online business like when people are imagining that they're imagining the race day of a marathon right? They're imagining the.
03:50.80
sandy
Yes.
03:57.64
heymarvelous
Success The end of a successful launch and not all the feelings in the endorphins that are going to come from that incredible experience. But they're not in that like they know they need to do all the preparation and the investment in the in the practice but like that's not the part of being a marathoner that I think initially gets people.
04:10.40
sandy
Um, yeah, the.
04:17.13
heymarvelous
Hooked on the idea.
04:18.35
sandy
Right? That's that we've used this analogy before in a lot of our um, coaching calls that is like this perfectionist future like fantasy where like I'm going to run a marathon and it's going to be amazing and you imagine in the future. What it will feel like to do the marathon cross the line. How strong you're going to feel how accomplished you're going to feel. It's going to feel so so Good. It's all positive dopamine as you imagine that perfect day and it's the same thing with with with online business. They're like oh I Love this Idea. We're creating a business that's going to make me so much money I'm going to have all this free time. And love it is going to feel so good I'm go have all these clients but the reality is in that middle Phase. It's not such a dopamine hit right? So Maybe let's walk through the the analogy of the the online business.
05:07.50
heymarvelous
Yeah, so we we think the analogy matches pretty well when we you and I like sit sat here the other day and kind of map this out it really mapped. They mapped to 1 another pretty well so in the initial, the initial stuff is like the startup expenses right? so.
05:17.92
sandy
Um, yeah.
05:23.40
heymarvelous
In order to become a marathon runner a serious marathon runner. You do have to invest in some gear right? but and the same thing with ah an online business like there's certain software tools. You're going to need to invest in maybe some training or coaching like you're going to need to spend a little bit of money to get going and I think that. That it's also true for both of these things that you can get started with what you have like you can get started with very low overhead like you can put on whatever close most closely approximates running shoes on your feet. You probably have something already right and go outside and start running. And like that's okay and the same thing with business like with an online business. The barrier to entry is so low like it's very minimal like you can start like I started like our first company with a Gmail address like it was free right? like it was just like at Gmail.com address like I literally spent. But nothing for the first like 6 months other than my time and so I think that there's there's like if you take it seriously though you're going to want to drop a little money because it's going to save you a bunch of time and stress and the same thing on the marathon side right? like you're gonna you're gonna you're more likely to stick with it if you have proper footwear and if you have like. Like you said a rain jacket and if you have like the right kind of headphones so you can listen to your music and your airpods aren't falling out of your ears while you're running like it's the same thing you don't need a lot to get going but it's worth considering what those things are and budgeting for those initial kind of capital expenses.
06:49.59
sandy
Yeah, and um I would also add like you also sort of want like so I I kind of see that first phase like you buy running shoes once well, that's not actually true in my world but you know like you just like make the purchase of a running shoe and it's done. You have to think about it whereas like in online business. You've got to like create an opt in.
07:03.80
heymarvelous
Yeah, yeah. Yeah, yeah.
07:08.82
sandy
1 time you know and then you may iterate and change it but you have to like create this thing and it's not like and not creating opt-ins every day but you create it once so that you can attract the audience. Um, so that you can sell to them later. So yeah, it maps really really closely and then in the next phase.
07:20.10
heymarvelous
Um, yeah.
07:25.79
sandy
Um, I'm going to let you talk about that one because that's your sort of teaching specialty.
07:27.74
heymarvelous
Yeah, so that's like the the like showing up and doing your training runs every day phase and just with running like this is the hard part rate like it's easy to run when you're super excited and you have like mapped out your plan and you've signed up for the race and then like.
07:39.33
sandy
Day one day one is exciting.
07:45.89
heymarvelous
Five days later it's pouring rain and you were up with a sick baby and you don't want to go for a run because you're it doesn't make any sense you're tired you want to stay in bed right? and I think that the same thing happens with online business like people love the idea of it and they love like some of the initial first steps in the dream and the plan and then.
07:50.12
sandy
Right.
08:05.41
heymarvelous
Like you have a hard day and you don't want to spend an extra 2 hours tacked onto your day job or tacked on after you've been with your kids all day you know writing a blog post and yet this is the work that is essential for you to be able to have a successful launch right? like creating the content. Every week establishing yourself as an authority an expert a thought leader in your industry in your niche is what is required for you to have success in that in the in the sales and launch stage of your business and it's the same thing with running like if you just run a couple times and then show up for a marathon you're going to have a really hard time finishing that race. You're not going to get the results that you wanted. It's the same thing with business and so it's it's like we glorify you know the the 1 big day or the 1 big event but that's not really, you know what matters. It's only part like tiny part of the story like the story. The the idea of becoming a marathon runner or becoming.
08:47.90
sandy
The end. Yeah.
09:02.10
heymarvelous
An online business owner like that identity is that daily work that daily practice of incorporating those activities into your life in ah in a meaningful way.
09:13.15
sandy
And it's so easy when you're um, needing to run every day or create content every week in that important work. There is no short term gain like it's easy to say I'm just going to. Watch Netflix tonight or I'm just not going to write a blog post or create a podcast this week I'm too tired I'm too whatever and I think we have to like do this analogy and zoom out and see that we're heading towards a race or a big launch and we need to do this content creation work so that we are attracting the audience.
09:31.56
heymarvelous
Either.
09:37.45
heymarvelous
Here.
09:46.00
sandy
So that we have people to sell to when we are opening our doors and and selling our program but because there's no short-term gain. The immediate is hard. This is the uncomfortable part This is where you have to remember why you're doing this This is where you have to remember your concept of who you are.
10:02.80
heymarvelous
A.
10:04.67
sandy
And what your program is about and the great amazing work that you do in the world and you have to show up for yourself and for those future clients because it's really easy to quit in this stage. Ah, it's too hard I don't have enough time. It's no one's buying Anyway, you have to have that long term vision.
10:12.64
heymarvelous
A.
10:22.90
heymarvelous
Yeah, and I want to throw something in that we haven't talked about yet here and that's just like we we hear so often about like the hustle and you and I have like we've talked about hustle and recently in the podcast and we both have different associations with that word like I have a very positive association with that word and so I know a lot of people don't but for me. Ah.
10:26.83
sandy
Yeah.
10:39.66
heymarvelous
Like this daily practice or this weekly practice in the case of creating content is really what prevents those like extreme times of like super overwhelming amounts of work like if you're doing the constant work every week in your business like it just makes those times where.
10:58.64
sandy
Can it.
10:59.42
heymarvelous
Like for example, you are in a launch and you have an extra workload it like kind of takes the edge off of that because you've you've been like your your muscle memory of like being an entrepreneur is strong like you've been writing and creating or speaking or being on video kind of all the time. And so when it comes to like kind of amping up those activities for these short bursts of time you're really like it's not that big of a deal and I think that so much of that hustle energy or that fear of hustle that people have is because like yeah, you can't go 0 to 60 like that sucks that's going to like.
11:22.90
sandy
Right.
11:31.83
sandy
Um, yeah, yeah, and then as you're doing your training runs you probably I mean you may have a coach you may have a coach.
11:33.22
heymarvelous
Destroy your body. It's like not going to work.
11:46.41
sandy
Who's helping you with your biomechanics whether that's like your stride length or like your arms swing or whatever like you're getting better and better with the actual run and you're becoming much more efficient. Um, and with with your run and your times you're getting better and better and it's the same thing with writing. Let's say blog posts every week you are becoming practiced. You are testing things out, you are trying things your your confidence is increasing because your voice is getting more practice and people are um, listening to you and you're probably getting some starting to get some feedback and you're seeing what's resonating what people want. So that so that when you go into that last phase which is the race or a launch. You are so much more aware of how you speak how to sell you know who you are why people are attracted to you. It just makes everything easier.
12:38.27
heymarvelous
Yeah, and you can kind of reuse some of the stuff that you've been doing too like I I would say like in your emails like yeah, you can take content that you wrote eight weeks ago and you're in like repurpose it a little in your launch emails like there's just a lot of.
12:42.12
sandy
Right? over and over.
12:53.82
heymarvelous
Um, nothing gets wasted I guess like that energy doesn't get wasted that you put in kind of day after day and week after week and I also want to I think this other analogy this connection between these two things is really helpful which is that like so often with exercise with a practice with running. You don't want like ah during the the days and the long weeks where you're not having any big events like you don't want to do it right? But once you get going once you lace up your shoes and you get out there after a couple minutes like you're actually really happy. You did it and it feels good and I think the same thing goes with being a creator and making content every week like.
13:23.78
sandy
Um, yeah.
13:31.66
heymarvelous
You kind of don't want to do it like I today I didn't feel like podcasting at all like I just I I'm like kind of like low grade sick and I'm I've got a lot going on and I just kind of don't feel super high energy but like I knew as soon as we started. It would be fine and and that's just like that's what you learn through practice is that um.
13:46.73
sandy
Um, yeah.
13:51.38
heymarvelous
Like nothing is as hard or as scary or as overwhelming as you make it out to be in your head like it's fine. Yeah.
13:55.61
sandy
But you also have to learn that right? So I think um so for runners I remember learning this years ago that like when you start, you're just focused on the race like that's the reason. But eventually something switches if you're able to stick with it that the actual runs the training runs are really fun and really enjoyable and really make your life a lot better and um, you feel good and it's like time away and there's all these positives and it's the same thing with content writing or creation.
14:12.84
heymarvelous
Yeah.
14:25.64
sandy
Where it's hard and you're like uncomfortable and you don't know but then and we talk about this in the luminary. It's like why can't this just be fun like this is a place where you can start to really enjoy this creative process knowing that it's It's about you and for you.
14:31.99
heymarvelous
And.
14:43.62
sandy
But it's also attracting clients and you're really being helpful like somebody in our luminaries recently said like I've just decided this is going to be like my creative space. Um, and and it's really fun for me so we can start to think about things differently believe different things stop telling ourselves. Oh My God is so hard. It take so much Time. We can do that and it will be awful or we can be like you know what? I love writing a blog post I Love making a podcast and so much fun for Me. It's such a release and it's like my time to be really creative and that is what's going to keep you in the game versus believing how hard it is and how much time it takes.
15:19.48
heymarvelous
Yeah, you know what? I'm just thinking like it is fun like if you actually zoom out any of you listening like and think about what a privilege it is to be an entrepreneur on the internet and to be a creator like like you get to me. Ah, living by like doing and saying the things and writing or talking about the things that you care about I mean honestly like how have we associated that with neg something negative or something too full of hustle like when did that even happen. It's not like you you? yeah.
15:47.76
sandy
Um, right? That's true I don't know.
15:52.13
heymarvelous
You're not going to like work an office job at Dunder Mifflin like this is not you like showing up with your lunch containers for the week and you're like bore like this is your creek. Yeah, yeah, yeah, yeah.
15:58.30
sandy
You get to write your thoughts down and your beliefs and inspire people you get to have a podcast with a good friend and like talk about fun stuff that you love.
16:10.20
heymarvelous
Right? It's not. It's not the same like its work isn't work isn't work like I think that that's the thing that's like the the lesson I want to share about entrepreneurship is like if you associate the hours in the time that you're working with it being negative like you're going to have a shitty experience like why are you doing.
16:25.35
sandy
Um, yeah.
16:29.96
heymarvelous
Mean that this is not the same as whatever Shitty job you had for some corporation or government or whatever like this is That's not what this is so let's just like put an end to that.
16:33.77
sandy
Um.
16:38.34
sandy
No I love that and I think that's again, the the running you can like I hate running or I freaking love running like you could just make that decision on a dime and like decide to learn how to love it as opposed to completely hating it because you're not going to do it if you hate it. You're going to quit.
16:45.43
heymarvelous
Yeah.
16:55.67
sandy
And it's a shame when there's amazing creators and teachers and coaches out there who have such value to add but quit because they don't like having to create weekly content or make a lot of drama right? like you get to create weekly content.
17:06.58
heymarvelous
That's insane to me honestly like that's that's okay, okay can I let's just dissect this for a second we need to like beep insert. Okay, when the hell did this even start because at some point in the last I don't know 5 years I feel like this is really true with women.
17:12.25
sandy
Um, so.
17:24.19
heymarvelous
Like somehow there's been this like Rise of coaches and thought leaders quote unquote in the space that have been like telling women to stop quote unquote hustling and I think that this is all just manufactured like this is not hustle like this is not that like this is my happy definition of hustle but it's not. Negative to to like make something in the world like that's not a negative over like this is not capitalism beating you over the head and forcing you to labor under unfair conditions like this is you choosing to exercise your creative energy and muscle and to create something new in the world. And all of these like memes and coaches and voices telling you like self-care like don't hustle too much like it's anti feminist like I actually feel like this is just people trying to sell their bullshit to women like.. It's just not helpful because in the in the like dude bro world in the startup world in the dude bro Marketing World. You don't hear this like anti hustle Stuff. So I Just I Also wonder like what is the origin of this who's benefiting from it is it even true because I kind of don't think it's true like working for me.
18:32.52
sandy
Ah.
18:35.78
heymarvelous
Ok, the part that's hard which everyone knows because I talk about it at nauseum is managing people like that's not fun. That's actual work but like all of this part podcasting creating course content like all of this is just like actual creative Self-ex expression.
18:49.97
sandy
Yeah, it's a good point and I always say this and this probably came up on the hustle episode I can't remember but I think that women are really afraid to work too hard because they've burnt out in the past.
19:05.15
heymarvelous
And.
19:07.60
sandy
And understandably so because of just the demands of family and spouse and friends and aging parents and there's like there's a lot going on and I think that spills over into like I'm really tired. I Need a very quick and easy way to the money and I don't want to work very hard like how can I do this and then the moment you rise up and have to like work for a launch or creating a challenge or whatever. It's like oh my God It's so much right? And then. That to me that whole like overwhelm exhaustion confusion I think is 100% A mindset problem. It's just the way that you're thinking about the work right? because there's an option here and I'm not saying that you know we're all lazy and we could.
19:43.63
heymarvelous
And yeah.
19:56.22
sandy
Do more. It might be true it might be true I think we probably have a lot more capacity than we believe that we do um because I think that's what you're saying the messaging is like do last take care of yourself like do do do like yeah and I think I just think like back to covid days Jenny this whole thing has gone on. Ah.
20:04.54
heymarvelous
Yeah I think it's brainwashing to be honest.
20:14.50
heymarvelous
Actually.
20:15.33
sandy
Totally different tangent and then we planned but like Covid days we got through that we I would not have said I could work that hard and I did I did you did we all did in this company. We all did and we did it because we had to I don't know that I would choose to but it showed me.
20:20.78
heymarvelous
Right? We are.
20:33.88
sandy
Ah, capacity like there was more capacity than I thought that we I like there were moments where we thought we were just going to like slam the laptop shut walk way but we didn't and anyway all that to say I do think that we do need like a little like headshake like.
20:38.23
heymarvelous
Um.
20:53.70
sandy
Reset on our views of work and what we can actually do now part of what we are teaching in the luminaries is about doing less strategic focus not changing your mind not continually.
21:01.80
heymarvelous
Yeah, being strategic with your time.
21:11.37
sandy
Making a decision and then it doesn't work and you make a new decision. You start from zero I think all of that leads to overwhelming confusion and no money So that's a whole other podcast. But um I Love this idea of like can we just rethink what work means and can we.
21:20.41
heymarvelous
And has okay.
21:31.35
sandy
Start to believe that work can be fun like this is actually really fun.
21:33.67
heymarvelous
Um, it is fun though. I've always thought that like you and I outside of this conversation have talked about this a lot and I'm always I like other than managing other people which again I have like an allergic reaction to. Like every other part pretty much of my job I just I just don't they even think of it as work like I order for business books and then you know it's Jesus Christ sorry sorry fix that um I order all these books and I'm like sitting here with my.
22:10.12
heymarvelous
Wonderful highlighter collection in my highlighter bin and I'm like reading it's pleasurable I'm choosing to expand my brain so that I can synthesize information and better help other people to do it like I like what a freaking gift like it's not the same. As like manual labor or or just like busy work for someone else or like it's just not the same.. It's so freaking creative to be your own boss and to have created your own business and especially as a creator and a creative business which is what all of. You have like you all have expertise and wisdom and knowledge and training and you get to like package it up and share it with the world like that is such a um, a beautiful thing. It's like being an artist right? So That's like an artist feeling like they're hustling too much making their paintings like I Just like. I I Just I I'm sure we're going to get pushback on this and so I'm open to it I'm willing to have the conversation and the dialogue but like just please have some perspective on what work and labor mean and what an incredible gift and Opportunity. We all have to do this and support ourselves financially.
23:25.81
sandy
Yeah, yeah I agree I think it's it's important and I think this analogy will probably probably be really really helpful to be like oh this is just one of those training runs that I don't actually want to do but I'm going to do because it's I am lucky to to be able to do this this work.
23:25.86
heymarvelous
By being us.
23:42.86
sandy
Um, Jay. There's just 1 more thing just to bring us back to the marathon analogy. Um I would just want to make it clear that the race day in the business analogy are launch days or launches right? So you do this work. Content creation so that you track the audience and you can sell to them when you choose to open your doors in various launches and we have lots of different launch styles that we talk about doesn't really matter but you just like open the door and you sell and so if you spend. All your time just launching like hey I got this thing for sale hey I got this thing for sale hey I got this thing for sale. You're not going to make any money because there's nobody to buy it. You're selling to the same little list over and over again, right.
24:31.21
heymarvelous
Um, yeah, it's like those people that travel and do like a marathon a day. There's like crazy people that documentaries have been made about and it's like actually really bad for your body to do that like it's an insane person that does that. It's ah like you're just you're not going to.. You're not going to get better and better and better which is what you ideally are doing as a runner who's training constantly and having sporadic races like you're going to exhaust yourself and you're going to exhaust your list and your launches like it's this, You're going to exhaust your audience. Like the same thing. It's like this totally insane unsustainable thing to only focus on launching or selling and not on any of the maintenance part of your business.
25:09.53
sandy
And then if you only focus on your website your logo your opt in your you know I g description um bio whatever you don't have a business right? like you're not lots.
25:20.68
heymarvelous
No, you're just buying lots of shoes. You're buying you got a shoe collection. You're a shoe dog. Yeah.
25:26.32
sandy
I got like the I got the fancy belt and I've got all the like you know sharkies and I've got all the little gummies and I got all these things but you're not actually going to work and then if you just do content creation to do content creation content creation content creation. You're not making any money either because you're not ever telling anybody um, you're not opening the doors to invite people in to to grow to be your to join your program. So I think it's just helpful to say like all you have to get prepped you have to do the the daily or the weekly work of content putting your thought leadership out there and then you also have to. Invite people in and sell to them so all those things have to happen and I want to also say like once you are sold on marathon running you're going to continue your training runs and you're going to insert little races every month or every quarter or two months. Whatever.
26:04.31
heymarvelous
Um, yeah.
26:20.25
sandy
Right? So those things you're training and your racing like concurrently and then with business you're putting out the content creation and then you're opening your doors for launches sporadically through that but doesn't one doesn't stop while you do the other isn't it a good analogy. That's so smart of us.
26:21.64
heymarvelous
Mr.
26:31.94
heymarvelous
Yeah, it's like it's It's such a good analogy. We're so smart we're so I know a lot of people say business is a marathon not a sprint but like I've never heard anyone actually dissect it and make the analogy at this level of depth. So yeah I I hope that.
26:39.21
sandy
Know this mark.
26:51.87
heymarvelous
Helps you all for those of you listening here like this only took us like 8 years to come up with so you know don't feel bad if you didn't think of it first.
26:52.48
sandy
Both are like this don't happen.
27:01.80
sandy
Marathon analogy because 8 years oh my god it did.
27:04.66
heymarvelous
Yeah I mean I just I just think like for me the takeaway is yes the marathon analogy is a helpful framework to think about like why the daily and weekly practice is so important and why the races are important but it's also the identity like I am seriously getting brainwashed by you as a mindset person Sandy because. It's the idea of thinking about yourself as a runner or thinking about yourself as an entrepreneur right? like those are the things that really matter and like starting to embody those identities by taking action every single day like you actually become the thing you set out to be through the daily action and then it and then like.
27:27.83
sandy
These months.
27:41.30
heymarvelous
Your thoughts create your reality right? It's the damn secret out. It's like it's it's all happening. You manifested it. You thought about it and then you started to relate to it because you start doing it every day and then of course oh I'm a runner now I go running so I'm a runner. Or I'm an entrepreneur because look at me I have a blog or a podcast or a Youtube channel and look at me I'm launching something I sold something look at me I'm an entrepreneur like you actually become the thing you set out to do.
28:02.40
sandy
Um, ah.
28:07.30
sandy
Correct correct and I think the secret to that is not entertaining any thoughts like your brain is absolutely going to tell you well you haven't really sold anything yet or you've only done $10000 you know there's always going to be these little like little voice like ah questioning you. And the serious runner and the serious entrepreneur won't entertain that or like witness it park. It. Let's go right? That's that's the real trick to to sustainability I think who good 1 joy.
28:34.15
heymarvelous
Um, all right are we ready for the joy all right I'm saying this mostly to irritate Sandy for everyone.
28:40.79
sandy
Oh God get the good.
28:43.99
heymarvelous
But it's actually true joy for me and I think that it's probably really, um, not that exciting for most other people. But for the first time in my life I acquired a laminating machine and as someone who is crafty and has lots of big dreams of being. Like incorporating other craftiness into my life. This was like a $20 purchase that I should have made decades ago and I just I think I thought they were really expensive and like they were a lot of work or they were bigger than they are and actually like it's $20 and it's this tiny little thing and now I have this great pleasure. Of being able to laminate things and um, I'm very excited about it. So.
29:25.38
sandy
Okay, so if I come to her house in the bathroom. Are you going to have like laminating instructions on how to properly wash my hands like if I like above the light switches like please turn off light like in Kindergarten That's ah lamination is like a kindergarten thing to me That's all I could think of.
29:31.81
heymarvelous
Absolutely not.
29:42.18
heymarvelous
Um, no I am making my own planner like okay so I'll just say part of the reason I have other reasons that I'm not going to disclose on this podcast because I know I will be teased relentless but part of.
29:43.95
sandy
Like what are you laminating.
29:54.69
heymarvelous
The reason that I got this is because I'm making my own planner because I bought a Kate Spade wallet planner on Poshmark from 2016. It has like the twenty sixteen calendar planner in it and you can no longer buy a Kate speed planner or the pages. And so I'm making my own and some of those pages need to be laminated so it's it's it is like it's actually like I have something that's making me so happy and it's kind of weird and you can't buy it anymore and so I'm making it and I love it and there's like a whole underground world of people like me Sandy just so you know like.
30:15.59
sandy
All right? That's good reason.
30:30.29
sandy
I thought you're just laminating because the lamination gave you joy like I'm going to laminate this piece of paper like I didn't understand that part. But if there's a bigger purpose. Okay, but I do have my but I have an Alberta health card that needs lamination. So i.
30:32.85
heymarvelous
Thousands of them.
30:38.53
heymarvelous
Oh well? Well it is it also quite joyful. Yeah, you can bring it like yeah next time we are in the same country. We can laminate some stuff together. Yeah.
30:50.18
sandy
Okay, you get laminate my health guard. Okay, excellent. Okay, um, that's hilarious by the way. So I'm glad you have joy Jenny I really really am okay, so the hustle.
30:59.73
heymarvelous
So much. An unreasonable amount of joy.
31:08.98
sandy
This week is the luminaries program which is our um, the program that we run to teach people like you who are creators and teachers and coaches who want to figure out how to make money online without completely losing themselves. To see how much capacity that they have to follow a simple framework so that they have more time to do lamination and other things that bring them joy that should be our tagline. You can laminate whenever you want but no, but in all seriousness I think like. We have been doing this for so long and I feel like we finally figured out a very simple and doable framework. So that if someone is like I want to do this online thing but I'm not making any money and I can't quite figure out why we know why and we're going to show it to you. We're going to teach it to you and it's super simple and.
31:57.84
heymarvelous
Um, yeah.
32:01.37
sandy
Completely accessible to all of you So it's called the luminaries um Web site is an she dot co slash.
32:07.36
heymarvelous
Well, the best website is the luminaries dot co and that will redirect you to the right page on our website.
32:15.17
sandy
Are the luminary is sown everything So new we could you switch everything luminaries the luminaries dot co and you can check it out. Read it come in.
32:25.52
heymarvelous
Learn all about it. Yeah, we'd love to welcome you in and for you to become a luminary with us and I just want to say like oh don't don't don't you dare make me go to the post office Sandy besides managing people going to the post office is my second favorite.
32:31.43
sandy
And and he will send you something laminated in the mail. Yeah, we.
32:45.13
sandy
But we could laminate something really fun like a little quote or something or handwashing instructions. Okay, no, we're not going to send you anything laminated. Okay sorry I interrupted you? What are you saying.
32:45.40
heymarvelous
Least favorite thing on the planet. Yeah, if someone else is going to go to the post office. That's fine. It's okay, oh no I just wanted to say like part of what has become really apparent to us in. The last few months is truly how simple and accessible having a creator business really is and I think like we overcomplicated it ourselves for a long time because like we were early on in this industry like we were here before the word creator was used right? So we've been in this for a long time and I think.
33:10.88
sandy
Um, yeah.
33:24.60
heymarvelous
Partly it's simplified now because the tools and the strategies have been just been streamlined over time and it's not as complicated to do the stuff that we teach now and to actually incorporate it into your life like writing a blog is like not as hard and complicated and cumbersome as it used to be for example, but also just.
33:36.80
sandy
In there.
33:42.88
heymarvelous
I think there's something that you don't need to spend 10 years to see results like we've now honed in on a system where you can start to see results within the first like really few weeks to months and then you kind of learn the skill set and you can use it. The rest of your life to support yourself and I just. For anyone who hasn't taken the leap into entrepreneurship I just really encourage you to do it because the freedom that you get from working for yourself is unlike anything else the the ability to be creative with almost all of your time is unlike anything else and you know we're in kind of a weird time in the economy where. There is a giant recession. That's either here or looming people a lot of people are losing their jobs and I just to me this is like a safe this is like the lifeboat this is like the safety net that's here for you and it's really, you are here for you. This is like a self-reliant um situation.
34:36.59
sandy
Whoa That was very mindsety of you. That's very good. No I think that's that's ah, that's exactly right? and it's It's what we've thought and done for years and it feels like we're really figuring out how to.
34:39.81
heymarvelous
See you're rubbing off on me sandy.
34:54.30
sandy
Teach this really well and make it really clear and so it's not we were talking this morning like there's no mystery now there's no luck involved. There's no like magic potion that you need. It's just like the steps to do um and you just keep doing and it will.
35:08.91
heymarvelous
Um, yeah, yeah, it's just a choice now. It's a choice. Yeah, all right? Everyone we will see you next time.