Founder Feature: Jessica Hamel of PlantChi

In this episode of the Startup CPG Podcast, host Caitlin Bricker sits down with Jessica Hamel, founder of PlantChi, a new type of pantry staple made from superseed blends mixed with flavorful ingredients that you can sprinkle on anything for effortless nutrition from real food. No optimization required.

Jessica shares how growing up in a "weird food house" in the 90s, running long distances without a watch, and a doctor's simple advice to sprinkle hemp seeds on everything all converged into a brand built on one core belief: nourishment shouldn't be stressful. PlantChi isn't trying to make you a Greek God. It's trying to make you feel a little more nourished—one sprinkle at a time.

With a background in marketing and a previous natural frosting company whose customers included some of the top ultra runners in the world, Jessica brings both creative instincts and hard-won CPG experience to PlantChi. She's self-funded, scrappy, and deeply intentional—using farmer's markets as live market research, updating packaging based on real customer feedback, and choosing to slow down on retail expansion in early 2026 to first build a strong online community and education foundation.

Caitlin and Jessica dig into why 62% of consumers no longer believe health claims, why seeds don't need to be revolutionary to be powerful, and why PlantChi's positioning—real food that just happens to be nutritious—is landing at exactly the right cultural moment. They also cover Jessica's honest take on protein label deception, the underrated power of independent retailers, and why anyone starting a food business just to make fast money is, in her words, what's wrong with the industry.

Throughout the conversation, they discuss the parallels between PlantChi and the broader consumer fatigue with wellness as performance, the buzz around fiber and protein heading into 2026, and why a product toddlers keep coming back to at a vegan festival might be the ultimate market validation.

Listen in as they cover:

• Why Jessica built PlantChi as an antidote to wellness optimization culture
• How farmer's markets became her most valuable (and actionable) market research tool
• The packaging update that came directly from customer feedback
• Why seeds are an underrated, nutrient-dense answer to the protein and fiber craze
• The truth about misleading protein claims and consumer trust in food brands
• Her strategy of pausing retail growth to invest in community and education first
• What independent retailers like Happier Grocer and Levers Locavore taught her about launching smart
• Her advice to founders: follow your heart, stay resourceful, and don't ruin the industry
• How PlantChi compares to everything but the bagel seasoning—and why it wins on nutrition
  
  

Whether you're a founder looking for a grounded approach to brand building, a buyer searching for a joyful new addition to the spice aisle, or a consumer who's exhausted by wellness culture and just wants to eat good food, this episode is for you.

Episode Links:

Jessica Hamel — Founder, Plant Chi
 🔗 LinkedIn: https://www.linkedin.com/in/jessicarhamel/ 
 🌐 Website: https://plantchi.life/

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

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• Questions or comments about the episode? Email Daniel at [e-mail]
• Episode music by Super Fantastics

Creators and Guests

Host

Caitlin Bricker

Editor @ Startup CPG

What is The Startup CPG Podcast?

The top CPG podcast in the world, highlighting stories from founders, buyer spotlights, highly practical industry insights - all to give you a better chance at success.

Jessica Hamel
I saw a stat recently that 62% of people are just don't believe health claims anymore. Right? And so it's just because everyone's overwhelmed. And when you're overwhelmed, you're just either stressed or you give up completely. Right? And so with plant chi, I'm not trying to say I'm going to make you a Greek God or whatever, Right. I'm just giving people the opportunity to make themselves feel a little bit more nourished. They're microdosing nutrients, right? Nourishment a little bit. Right. Like you're not trying to get all your protein in one meal, which I don't even know if that's good. But I'm just helping people feel a little more nourished without all of the pressure.

00:54
Caitlin Bricker
Hey, everybody. This is Caitlin Brooker, managing editor, Startup cpg. We are back with another founder feature. Today, I'm sitting down with Jessica Hamill, founder of Plant Chi. Plant chi is a new type of pantry staple. Think superseed blends mixed with flavorful ingredients that you can sprinkle on anything for effortless nutrition from real food. We're diving into why Jessica's targeting people who are sick of wellness as a performance and how she's building a brand focused on nourishment over optimization. Let's get into it. Enjoy. Hey, everybody. Welcome back to the Startup CPG podcast. This is Kaitlyn, and today I'm here with Jessica Hamill, founder of Plant Cheese. Jessica, welcome to the show.

01:38
Jessica Hamel
Hi, Caitlin and everyone. Thanks for having me. Of course.

01:42
Caitlin Bricker
I am so glad to finally have you here. This is going to be plant cheese year. There's a lot of buzzy things going on. Of course, protein is still here, but fiber. You have a lot to add to this conversation. So before we dive into all of the things, can you just tell our audience in a short and sweet way, what is plant chi?

02:03
Jessica Hamel
We're giving the middle finger to complicated wellness. Chi is a new type of pantry staple. It's a seasoning with benefits supersede foundation mixed with flavorful ingredients that you sprinkle on anything for effortless nutrition from real food.

02:22
Caitlin Bricker
It's toddler approved. I want to say that you sent me some samples. My daughter tried. She loved all of them.

02:28
Jessica Hamel
I love that.

02:29
Caitlin Bricker
That's an incredible feat. That is not something that typically happens with toddlers.

02:35
Jessica Hamel
You know, at the farmer's market, there were tons of kids. Even just a few weeks ago at this vegan fest, kids will come up and snap sample after sample and just keep coming back. And I'm like what I mean, I am in Colorado, in Boulder, so I'm like, okay, they like seaweed, but it's pretty cool.

02:54
Caitlin Bricker
It is really cool. And I really like that you're already touching on the farmer's market piece of your brand, because I was very surprised by how many brands that I've spoken to who have just really struck gold at farmer's markets. So talk to me about your experience with farmer's markets. Great. You're like knocking it out of the park with kids. But like, what else can founders learn from you about your experience with farmer's markets?

03:19
Jessica Hamel
Striking gold is an interesting way to explain that I don't think anyone is getting rich off of doing one or two farmers markets. It's a lot of work, but I used it as market research. Basically, I'm self funding. I don't have a lot of money. So I'm out there talking to my customers in farmer's markets were the perfect opportunity to do that as well as like making a little bit of money at the same time. But you're out there and you're hearing, you're getting to test messaging, which, how I'm describing it, is it resonating with people? Is it resonating with older people, kids? I'm not going to continue being a farmer's market brand.

03:59
Jessica Hamel
It was always a plan to have it as one summer, but really important for if you fit in with farmer's markets, for brands to kind of be there and just talking to their customers.

04:14
Caitlin Bricker
Yeah, I think it's a cool vibe because you are in this environment that is similar to being in a retail store, but you are the center of attention rather than these shelves full of product. So you get that opportunity to pitch your product, do it fast, do the live sampling without the distractions of aisles full of product. Of course there's other vendors, but it's a unique experience.

04:37
Jessica Hamel
It's unique because a lot of people go to farmer's markets these days to drink coffee, walk their dog and be seen. They don't even want to try new things anymore. Right. And so when they do and when you're putting something out there that is really catching people's eyes, it is a great achievement.

04:55
Caitlin Bricker
I feel like if I was to walk up to a farmer's market and I saw a product like plant Chi, I would be so excited because when I typically think of farmer's markets local to me, I'm thinking like handmade soaps, which there's nothing wrong with that, or like fresh fruits and vegetables, but not this very prettily packaged plant chi product. So I would be jazzed if I walked by and saw your product there.

05:18
Jessica Hamel
Yeah, people love the packaging. And that was the test. It was eye catching. And then from the farmer's market, I did you know people. I know this. The branding dandy wild I call really caught people's eyes, but people didn't. They didn't understand what it was and they. They didn't see the flavor or like the blend name. And so I took that feedback and I changed my packaging or updated it. So it was research that was actionable.

05:47
Caitlin Bricker
It makes a lot of sense. And I think a lot of people do resonate a lot with when they can see the product. I know I'm that way with cookbooks. I like to see a picture of the finished recipe before I cook it.

06:00
Jessica Hamel
Yeah. I don't know why cookbooks would have recipes without. Sorry. Don't cancel me for that. I know it's expensive.

06:08
Caitlin Bricker
I'd be right there with you. So.

06:10
Jessica Hamel
Yeah.

06:11
Caitlin Bricker
Okay. So you talked a little bit about the people that are coming by at the farmer's markets, their ages. What's your target market for plant chi?

06:20
Jessica Hamel
It's really people who are sick of all of this messaging to optimize every aspect of your life. And maybe they've tried a bunch of trends and they realized it's not working. And that's kind of the market. That's who I'm trying to find. The people who know that health and wellness is not a performance. Is that an age range? Maybe people with a little bit more of lived experience, but I think a lot of the younger generation is coming to that perspective earlier in life.

06:52
Caitlin Bricker
I am kind of at a loss for words. What you just said about not being a performance is what a perspective to have on things. Seriously. Because I think a lot of times people do have that facade that we're given on Instagram, that everyone has the perfect body or everyone has the perfect meals or recipes or even the perfect grocery store accessible to them, and it is all a performance at the end of the day. Because why can't I just, like, make my meal, eat it, sit at home in silence, and not share it with the world?

07:28
Jessica Hamel
Yeah. Do you feel good? Does your body feel good? You know, like, cool, you're doing it right. There is no optimization. Like, what are we working towards? What is this perfect being we're supposed to be? And as long as, like, you are feeling good. I know, like, my body doesn't feel good when I'm not eating. Well, Right. And I'm not nourishing myself. A lot of people are wearing all those, like, rings and stuff.

07:54
Caitlin Bricker
I am not just one with my daughter's name and my engagement wedding ring.

07:59
Jessica Hamel
And people are getting stressed out looking at all of that data and all of those numbers. It's just overwhelming. And there. It's not, like, a joyful way to live life and what are we trying to achieve? Right.

08:13
Caitlin Bricker
I totally agree with you. I've stayed away from the things like the rings. And I was monitoring my glucose levels for a while because I had gestational diabetes. Diabetes. When I was pregnant. And then I had blood sugar issues in postpartum leading up to the past few months, which miraculously knock on. This is definitely not wood, but I'm gonna knock on it anyway. I haven't had an issue in the past few weeks, and I don't know, like, what the breakthrough was, but I do think that when I stopped looking at my blood sugar levels all the time, stopped wearing the continuous glucose monitor, I think it gave me the sense of relief of, like, I know there might be an issue there, but it's not hitting me in the face every day. Yeah.

08:59
Jessica Hamel
And what is that stress doing to you of I'm not hitting my numbers? What is that actually doing to our mental wellbeing?

09:06
Caitlin Bricker
Yeah. The realization that I had to come to was, what is the outcome that I'm looking for every time that I'm looking at those numbers? Because I don't want to be on a drug. I don't want to be taking a pill. I don't want to, like, solve this issue with some kind of medical intervention. So I have to put it on myself to try and solve this before somebody has to come in and help me. Yeah.

09:29
Jessica Hamel
And let's say I'm not a doctor, so if there is, like, a serious medical something that you're dealing with, obviously, and you need to be tracking something more in detail, obviously do that. I'm not saying go live free in the world, but most of us, it's just causing us stress.

09:49
Caitlin Bricker
Right, Exactly. Like the sleep thing, for example, that's something I hear about often, is, oh, my sleep score was X number, and it should have been around X number. And it's like, do you feel like you got good sleep last night? Or maybe you were getting your period or you were, like, a little hot at night? Or, you know what? Whatever it may be, there's an explanation for everything. Sometimes I like a little mystery, though.

10:16
Jessica Hamel
I saw a stat recently that 62% of people are just don't believe health claims anymore. Right. And so it's just because everyone's overwhelmed. And when you're overwhelmed, you just either stressed or you give up completely. Right. And so with Planche, I'm not trying to say I'm going to make you a Greek God or whatever. Right. I'm just giving people the opportunity to make themselves feel a little bit more nourished. They're microdosing nutrients, Right. Nourishment a little bit. Right. Like you're not trying to get all your protein in one meal, which I don't even know if that's good. But I'm just helping people feel a little more nourished without all of the pressure.

10:59
Caitlin Bricker
I really like that. And tell us a little bit about your background. How did you get into creating plants and then sharing it with the world?

11:09
Jessica Hamel
My background, I am a funny individual. I'm a very curious individual. And that leads me down a lot of paths in terms of health and wellness and just food in general. I grew up in a family. It was the weird food house when I was younger, and that meant my mom made squash pasta, which was weird in the 90s, but my friends loved it. My grandpa squash, he's 87, still calls me to this day and is like, for dinner tonight, I took the garlic and I did, like, food is really important to my family and so is health.

11:44
Caitlin Bricker
Right.

11:45
Jessica Hamel
He's still walking miles a day and going to the gym. So I've always just followed, like, I've always lived a pretty healthy lifestyle. I run really far distances. Don't wear a running watch. Right. So that's like a little bit about just the environment that I was raised in terms of just like a more professional background. I went to school for marketing. That's why branding is very important to me. Ten years ago, I had a natural frosting company made out of coconut oil, and that was my first introduction to cpg. Again, being curious, there was no natural frosting out there. Actually, a lot of ultra runners, some of the top ultra earners in the world, like Claire Gallagher, Cat Bradley, they were winning races, eating my frosting.

12:33
Caitlin Bricker
Oh, no big deal.

12:34
Jessica Hamel
Yeah. So I don't have the background that's like, of course she did this. Right. The inspiration for Planche really was I've been on and off vegetarian since 11. I've had struggles, right? Like getting enough B12, keeping my iron up as any runner does. Any runner even who eats meat has struggles with iron. And so a doctor was like, no problem. Sprinkle hemp Seeds on everything you eat. Wow. Innovation.

13:02
Caitlin Bricker
Are they taking any new patients?

13:04
Jessica Hamel
I know, right? And she made me feel really good that I didn't have to first of all do something that I was uncomfortable with of eating meat. No shame against people who eat meat. Just my value. Right. And it was just like such a simple thing to do. I didn't need to buy all these supplements or like change everything in my life. And so I just wanted to help other people experience that or be able to give that opportunity to other people. And I just made it a little bit more fun with the flavor forward ingredients.

13:36
Caitlin Bricker
I really like that. And I do resonate with what you're saying because I also have been on again, off again, vegetarian and vegan. I was vegan for like seven years, I think and started the vegan dining program at the university I went to. This was like way back when soy milk wasn't even a thing in coffee shops. But I relapsed and started eating meat, dairy, eggs again. And now I'm just, I keep saying to my husband, I'm like, I just don't know if I can do the meat anymore. Just like I have such a love hate relationship with it. And then I look at these plant products and I'm like, they're perfect. I just need to balance it more in my life to get what I need. But you see a product like Plant Chi. I mentioned this at the beginning of the episode.

14:25
Caitlin Bricker
You have these buzzy things right now. Protein fiber is predicted to be like the biggest thing for 2026. Your product has it all. But I think what you are doing from your perspective and your angle with Plant Chi is that you are not trying to be a functional product. You are just presenting something that is already perfect in its original form and making it fun for people rather than focusing on that functional aspect. It just so happens to have function.

14:55
Jessica Hamel
Exactly. Yeah. Seeds are not revolutionary. Right. Real food. And we're getting into trouble these days because we're trying to like all of the fake meat products. They're like, why doesn't anybody want to eat them? Because it's all processed food. I want to know what the ingredients are. And there's amazing food out there that is already super nutritious. Beans. Beans are amazing. Right?

15:24
Caitlin Bricker
Low in fat too.

15:25
Jessica Hamel
Yeah. And so the answer doesn't need to be complicated all of the time. Sometimes it's just simple. Seeds are incredibly simple, incredibly nutrient dense. Right. And it is offering protein, fiber, minerals, all of that goodness. Do you know how many people lie on their labels? They're like, this has 10 grams of protein in it. You have to eat a half a cup of whatever it is to get that 10 grams of protein. Right. And it's from a poor source of protein that doesn't have all the essential amino acids in it. And that's what confuses the consumer, makes them distrust food companies and the food industry as a whole. And so if anything I do with Planche is to help people change the way they think about food and the food industry.

16:16
Caitlin Bricker
I like that too. I like everything that you're saying. I think a lot of what you're saying is resonating with me because you're like the person that I wish I had in my circle 15 years ago, just like telling me all these things. But you're here now and that's great.

16:31
Jessica Hamel
I got you.

16:32
Caitlin Bricker
Thank you. Thank you. I think a lot of people too are just fatigued by what's being thrown at them and being told how they should eat, what they should eat, when they should eat. And it's like, okay, first of all, we are very much privileged in the fact that we have access to the food in the first place. Don't tell me how to eat my food. You know what I mean? And it's just like if you have these perfect things available to you and accessible to you, take advantage of them if you can. It doesn't matter when you eat them or how you want to eat them. If you wanted to sprinkle Planche on your ice cream, great.

17:09
Jessica Hamel
Yeah, exactly. A little ice cream never hurt anybody. Right? It's just maybe I should take that back. But I could think of scenarios just like overthinking now. And yes, that's the whole thing about Planchet is that it's easy and it's effortless and you can add it to anything and feel like you're doing a little something extra for yourself. Whether that's pizza on Friday night, store bought sushi, an ice cream cone or whatever, you could put it on anything.

17:37
Caitlin Bricker
Sushi is a very good example. I would go for veggie sushi, but damn, that would be a great topping.

17:46
Jessica Hamel
You got me sushi. And then you're just adding it to make it a little bit more nourishing. You're getting a little bit more protein. It's like microdosing a multivitamin throughout the day. It's something that I should look into a little bit more. I haven't done any research on this. You know, you see these videos that are like a hundred grams of protein in one Meal or like all your fiber. What is the benefit of actually eating small amounts of nutrients throughout the day? Right, that's my theory.

18:17
Caitlin Bricker
I mean, I'm not a physician, not a nutritionist, dietitian, but having had blood sugar issues, I would assume that it's better to eat incrementally throughout the day so that you're stabilized throughout the day because you don't want to eat just once and call it a day. Like personally for me, fasting does not work. Like I need to feed myself, so I don't know what the benefit would be except for maybe convenience and like doing other stuff. Except for eating. But I enjoy eating, so why wouldn't I want to do it more than once?

18:53
Jessica Hamel
It's natural to eat. We've been doing it since humans existed. You don't need optimizing, you just need feeding.

19:02
Caitlin Bricker
So how has your product been perceived by retailers? What has their feedback been for you? What has the strategy looked like to getting into retailers in such a crowded market?

19:14
Jessica Hamel
Yeah, again, this goes back to me being a small brand, self funding and that's like a whole other discussion about what you can do with little funds. And so I've been mostly focusing on independent retailers at the moment. So nothing that's like a big chain or anything. And I have been pleasantly surprised with the perception from retailers being willing to bring in something new that people don't quite understand yet. They love the branding, stands out on shelf. Very proud of that. But the use case is very difficult to see just when you see the package on the shelf. And so just all of the retailers that have already been willing to just give me a chance, you know, give planche a chance has been amazing to see and like happier grocer in New York, as one of my first retailers, I was like, what?

20:13
Jessica Hamel
You like my product?

20:16
Caitlin Bricker
Right.

20:16
Jessica Hamel
It was really cool and it felt really good to get my product in there. And Lever's locavore in Colorado, it's been doing so well there. And I'm getting repeat orders from these retailers. These first few quarters of 2026 taking a little bit of a backseat. I'm pushing, I'm not getting rid of any retailers, but I'm focusing more on just building my online community because there is that education aspect and I really want community to be strong and understanding to be there so that when I start reaching out to bigger stores, bigger chain stores, it's an easy sell in and the velocity will be there, people will be buying it. So I'm thinking of it very strategically. The stores that it's been in already. It's been really cool to see.

21:07
Caitlin Bricker
I'm so glad that you brought up leavers locavore because that is the first retailer that I saw your products on the shelf at. And what a cool shopping experience. That is the best retail shopping experience I've ever had. Been in a lot of stores in my life. Used to work in one. Also a very great store. But there was. I don't even know how to properly explain it, but the community vibe was, like, unmatched in there. People had their babies strapped to them. They were in there grabbing drinks, grabbing snacks, doing whatever. Hanging out in a grocery store. I was like, okay, can grocery stores now be the new club, please? Or, like, new bar? I would much rather go hang out at a grocery store.

21:49
Jessica Hamel
It has great neighborhood charm, but it also has a great selection of products because sometimes smaller stores that maybe have a good neighborhood vibe don't really have. You can go in and pick up a few items, but you can do a full shopping at levers.

22:05
Caitlin Bricker
And it felt like it just kept going and going the more that I.

22:08
Jessica Hamel
Walked through the store in terms of grocery stores being the new hangout. Love that idea. When I first moved to Boulder a lot of years ago, this was before Amazon bought whole foods. They had $7 fajita night on Mondays. My friends and I would, like, go and we'd hang out, and we'd get dinner there every Monday. Like, people would always go and eat in the food. Not the food court, but, like the hot bar. It was somebody actually making the fajitas every night. Right.

22:37
Caitlin Bricker
Imagine that.

22:38
Jessica Hamel
I know. I'm like, I really. Every time I go in there, I'm like, I really miss when whole foods was like this way back then. It's like this community kind of hub.

22:47
Caitlin Bricker
I like that. Yeah, we need to make that the vibe.

22:51
Jessica Hamel
I know. Independent grocery stores.

22:53
Caitlin Bricker
Listen up. I love an independent grocery store. I'm like, I shop at whole foods multiple times a week. But I love an independent store. I really do.

23:03
Jessica Hamel
Boulders like this mecca for natural food and everything, or even Colorado in general. It doesn't have a lot of independent grocery stores, which is fine. Like, you know, I. I shop at whole foods and everything, and. But we have ideal market, which is whole foods, natural grocers, like a billion king supers, and safeways. But there's. In Boulder in particular, there's not really any independent grocery stores.

23:28
Caitlin Bricker
The independent factor for me is just like, you know, that there is one person or a small team that's making these Very intentional decisions to, like, curate the vibe in the store that's not going to be cookie cutter everywhere you go. Which there is something to be said for the cookie cutter vibe, too, because you know exactly what you're going to get no matter where you are in the country or the state. But love the independence.

23:55
Jessica Hamel
I know. And also, it's great for tourism because grocery store tourism. Every single place I go, I have to. I'm like, we need to go to the grocery store. I found this really good grocery store on Google Maps or whatever. We have to go check it out.

24:11
Caitlin Bricker
I'm literally the same way. So, yeah, we're kindred spirits here, I think.

24:16
Jessica Hamel
Yeah.

24:16
Caitlin Bricker
All right, before we go, I have two questions for you. One is, for any retailers that are listening to this right now who are interested in carrying plant chi or want to learn more, what can you tell us about Plant she versus any other products that may or may not be on these shelves already, why would they want to incorporate plant chi?

24:38
Jessica Hamel
So Planchy is a new pantry staple, right? No one is. I know were kind of shying away from the word function before, but Planche is actually adding function to the spice category. Right. It is a joyful, friendly product that is going to nourish your community, and so it helps to feed your community without pressuring them into health optimization.

25:07
Caitlin Bricker
I love it, and I love the voice, too. And what would you say to listeners about your product right now? Listeners who are considering buying plant Chi? How has plant chi changed your life?

25:24
Jessica Hamel
I would just say join me in giving the middle finger to complicated wellness. I know we're all sick of it, so let's just do it. Let's just nourish ourselves instead of stressing ourselves out. And I think that's how it's changed my life. Right? Is I can make a salad, and the salad just needs a little something. I sprinkle it on again. I eat ice cream. Sprinkle it on. I know I'm getting a little bit of extra nourishment with that sprinkle. And so it just kind of has relieved a lot of the pressure of wellness from my life, and I hope it does that for you as well.

25:59
Caitlin Bricker
I love it. And of course, we have many founders who are tuning in, too. I know I said I had two questions. Really? I have three. What advice do you want to give to any founders listening after being on this journey with plant cheese so far?

26:13
Jessica Hamel
Follow your heart, right? And don't just listen to. You have to grow as fast as possible and quickly as possible. If your motive is to make as much money as possible in the littlest amount of time, don't do it just like don't even start a business and don't start a food business because you're ruining the industry. Like you're what's wrong. Sorry to put it bluntly.

26:36
Caitlin Bricker
That's real.

26:38
Jessica Hamel
But yeah. So really stay true to your heart and try to put good into the world. Follow your values and hopefully that's to make more money.

26:47
Caitlin Bricker
You make it sound and look so easy too, so.

26:50
Jessica Hamel
And also experiment and be curious. I started Planchet with not a lot of money and I'm still doing it with not a lot of money and it's not growing as rapidly and as quickly as maybe Forbes wants me to. To put me on cover. Right. But I'm proud of it.

27:08
Caitlin Bricker
Right.

27:09
Jessica Hamel
Like, and I'm proud of what I've done and how resourceful I've been. And so part of being a founder is being super resourceful and just experiment and see what you are capable of.

27:21
Caitlin Bricker
I love it so much. This has been such a great conversation for anybody who's looking to follow along more with Plant Chi and with you with where can they find you on social and online? Drop your handle and your website.

27:32
Jessica Hamel
The website and my Instagram handle is Plantchi Life. P L A N T C H I dot Life hopefully gonna get TikTok soon.

27:45
Caitlin Bricker
I mean it's a fun place. It is a fun place.

27:48
Jessica Hamel
But yeah. Email me any questions. Love your feedback.

27:52
Caitlin Bricker
Great. Hopefully we can get Bethenny Frankel's attention finally.

27:56
Jessica Hamel
I know her.

27:57
Caitlin Bricker
Super.

27:58
Jessica Hamel
I mean she's putting everything but the bagel on. Like this is exactly like everything but the bagel, but it's actually nourishing. So why wouldn't you just replace it? I don't know. Bethany, have your people call my people. My people are just me. So pretty easy to get in touch with.

28:15
Caitlin Bricker
I love it. Jessica, this has been so fun. Thank you so much for making the time and can't wait to see you at the next event.

28:22
Jessica Hamel
Thanks.

28:23
Caitlin Bricker
Bye. CPG BFFs. We've now arrived together at the end of another episode of the Startup CPG podcast. As you may know, we're not just the top globally ranked CPG podcast. We're a community of tens of thousands of CPG founders and experts. And you should join us. If you haven't already. Head to startupcpg.com to sign up. You'll get an invite to our Slack community, hear about events near you, and get access to opportunities that connect you with buyers, investors and other brands. It's free. So what are you waiting for? I'll see you in slack and in real life. Thanks for listening.