Subscribe
Share
Share
Embed
"Mick Unplugged" is a transformative podcast that challenges listeners to move beyond the conventional 'Why' and embrace the empowering realm of 'Because.' Hosted by Mick Hunt, the voice of Modern Leadership, this podcast is designed for leaders, doers, and anyone aspiring to create meaningful impact in both their personal and professional lives.
Each episode delves into the principles of Modern Leadership, focusing on discovering your 'Because'—your core driving force—and how it can turn dreams into reality and aspirations into actionable steps. With practical advice, real-life stories, and forward-thinking insights, you’ll learn to make your 'Because' a daily focus, fueling your journey toward success and fulfillment.
Whether you’re looking to deepen your motivation, set meaningful goals, or apply modern leadership theories to overcome challenges, "Mick Unplugged" provides the tools, strategies, and insights to guide your path. Subscribe now and start transforming your life with purpose and modern leadership principles.
Are you ready to change your habits, sculpt your destiny, and light up your path to greatness? Welcome to the epicenter of transformation. This is Mick Unplugged. We'll help you identify your because so you can create a routine that's not just productive, but powerful. You'll embrace the art of evolution, adapt strategies to stay ahead of the game, and take a a step toward the extraordinary.
Intro:So let's unleash your potential. Now here's Mick.
Mick Hunt:Ladies Now here's Mick. Ladies and gentlemen, welcome to another exciting episode of Mick Unplug where we dive deep into the stories and strategies, finding today's most successful individuals. Speaking of success, today, I have a special guest who is dedicated to helping business leaders grow their businesses and brands. His journey is a testament to perseverance, innovation, and passion. Get ready to be inspired and enlightened as we explore the because behind 1 of the greatest leaders and founders that I know.
Mick Hunt:Please join me in welcoming the incomparable, the amazing, the founder of Growth Tools, mister Brian Harris. Brian, how are you doing, brother?
Brian Harris:That's a extremely uncomfortable intro. I'm I'm doing good. I'm looking forward to chatting today and sharing the very comparable lessons I've learned over a couple of a decade or so of doing this. So looking forward to jumping in and helping your audience any way I can.
Mick Hunt:I appreciate it, man. And that intro is totally you, so don't be uncomfortable. Although it's great to be uncomfortable.
Brian Harris:Right? That's where growth happens.
Mick Hunt:And speaking of growth, let's talk about growth tools, man. Like, what was the pivotal moment that sparked your passion for creating growth tools?
Brian Harris:My first coach I ever hired in business, his name was Stu McLaren. A lot of people know that name and a really good dude. And before I hired him as a coach, it's been a decade ago, I remember watching a launch, like a Jeff Walker TLF style launch video series he created. I think he was working at Michael Hyde at the time. I don't remember what the product was.
Brian Harris:I don't remember when it was. I just remember distinctly where I was and how I internally reacted to what it was. And he said, you know, we all are getting into this entrepreneur thing so we can work less and make more and spend time with our family. I remember thinking that that's actually not the reason I got into this at all. Like, those things are good, by the way, to make more and, you know, and spend more time with your family.
Brian Harris:Like, a plus. Let's do those things. But, like, that's not I remember distinctly saying to myself in the moment, that's literally not why I'm into this, which generated a second question. Well, why am I doing what I'm doing? And there is, I think, for a lot of us, this internal program inputted from us that came from outside of us that forces us, inspires us, drives us, me at least, to make things.
Brian Harris:And that's the reason. At the end of the day, the reason that I'm doing what I'm doing is I was built to make things and to help other people solve problems. Like, I just love doing that. I love coaching people. I love building products.
Brian Harris:I love making software. It's just fun. It allows me to spend time with my family. It allows me time to raise my boys and my 1 girl. It allows me the money to give and to spend and to do do the things.
Brian Harris:But, like, the the driving force isn't to work less. The driving force is some average of the things I just said. It's to help people. To some degree, I don't know how much of a choice I have. Like, it's like a bird is gonna fly because it was made to fly.
Brian Harris:Like, if you ask it why it's flying, it's just what it is. So that was the first pivotal moment that I can think of that has been enlightening as I've gone over the last 11 or 12 years of doing this. At the end of the day, it don't matter where you put me, the human. It doesn't matter where you put the different people listening to this. Like, you're gonna go make things and help people.
Brian Harris:So then the second question is, what's that gonna be? Wow.
Mick Hunt:You know, I'm I'm inspired by that because you hit on something that's important to me. I I tell people all the time, especially young entrepreneurs, and they're like, Mick, how do I get started, or what's the secret? I'm like, first off, there is no secret. Anyone that tells you that there's a secret or a blueprint might run the other way, because, typically, there's not. But you have to love what you do and then master that thing.
Mick Hunt:And so that's 1 of the things I appreciate most about you is I can hear the passion. I've been a fan of yours, been a follower of yours for a very long time. You genuinely love what you do, and you've mastered the thing that you're great at. So I applaud you for that, bro.
Brian Harris:There's a verse in the bible in Ecclesiastes chapter 4 that says there's nothing better than for a man to enjoy his work. And yet amen. But then go to the opposite of that, and it's even more true. There's nothing worse than to despise what you spend your days doing. But the problem is, like, I didn't engineer me.
Brian Harris:Like, we have an engineer on staff, and he makes stuff. He makes software. And our users experience that software from the front end UI perspective. They're using our LMS system. They're doing what doing the things.
Brian Harris:They understand it. People that have been around a while, like, really get the software. But nobody understands it like Chris. Chris actually built the thing. So he understands the actual intricacies of it on a level that a user or the software itself never get.
Brian Harris:So, yes, loving what you do we live in a society that's really bizarre the more you think about it, actually. Like, if you really stop to think about it, like, at 18 years old, we send our kids off and ask them the question, what do you wanna be when you grow up? And then we put them in the worst possible environment you could ever engineer. For 4 years, you leave home, go into debt. You're in the most temptations environment you could possibly draw up on paper.
Brian Harris:And in that environment, you're supposed to discover who you are. Like, this is, like, absolutely absurd. Like, it's the dumbest thing we could possibly do. But there are ways you can go about figuring out who you are, what you're able to do, and, ultimately, the the most success in all the different ways to define that term, peace, impact, happiness, prosperity, all those things is gonna come from just being what you were made to be. Like, a bird will never be happy if it tries to act like an elephant.
Brian Harris:And I think the first 10 years of running Earth Tools, the thing we do is help people we help make it almost impossible to fail for our clients to grow their business to get more customers. So I spent the 1st decade of the 11 or 12 years, 2013, when we started, helping people figure out the math side. Like, how do you actually get random people on the Internet to know you exist and buy your thing? Whether it's a book or a course or a coaching program or a service or whatever it is. We happen to to specialize, like, in high end coaching and services and clients to do that.
Brian Harris:But that it's the same thing for everybody. And we get really good at that. Like, we know how that works. We know that inside and out and backwards and forwards. But there's a second component to that.
Brian Harris:Like, you think about, like, success or, I don't know, your business doing whatever you wanted to do is like a French door. It's not just 1 door. It's not just the math of it. It's not just the funnel. You have to have that.
Brian Harris:Like, if that doesn't work, nothing else is gonna work. But if the other door you have to walk through is, like, what were you built to do? If you were built to do another thing, and no matter what the math is, you will not like it. You will not enjoy it. I I coach 3 different clients personally that are, you know, in the 20 to $50, 000, 000 a year range that are names people know.
Brian Harris:And Mhmm. 2 of the 3 are doing exactly what they're about to do. 1 of the 3 is not at all. And despite amazing success, happiness, joy, peace, none of that stuff is there. Like, they've crushed the numbers, and bow all the things and hire all the people and fantastic.
Brian Harris:And, like, man, at night, the fear has overwhelmed them in decision making. It's because you're not doing what you were but you're trying to be AAA bird and you're a fish. Like, what are you doing? Like, you need to, like, find your thing and stay in that lane. So now we coach people on both things.
Brian Harris:Because 1 without the other doesn't work. All the peace and purpose in the world, but, like, you know how to run a business, you're screwed. If you know how to run a business, but you are doing literally the wrong business, then it can work either. Like, a lot of people talk about product market fit. The thing they don't talk about is business founder fit.
Brian Harris:Like, are you the person to actually do that? It's great that you heard me talking about a coaching business, but, like, if you're built to be a software engineer and to solve these sets of problems like that, this will never work for you. So now thinking about both of those things for myself, because the flywheel of our business is we solve our own problems first. We then codify the solutions. We give them to clients and their business grows as a result of that.
Brian Harris:And we just spin that flower as fast as possible. And, like, as we've gone over a decade, we keep finding more and more problems on our side that we come up with good solutions for, discover passive solutions that people have found and make our version of them, and then we give them to our clients, and they win. So the first 10 years was figuring out how do you get customers. And, like, we know how to do that. We know how to do that for practically any business we've encountered.
Brian Harris:Like, we know how that works. The last year, year and a half has been, alright. But what about that other door? Because some people, they're super successful, but they're not. But they have 1 or 2 areas of life, but the other 10 are just a disaster.
Brian Harris:But what what's that? Like, why are they sabotaging their self and their business? So now just holistically, we do both things. And that's like, man, I have personally found more joy and purpose in that second door than the first door. And the first door, I'm like a numbers geek, spreadsheets out the wazoo, love that side of things, and that's fun.
Brian Harris:Mhmm. But without the other, like, you violate Solomon 101. You know, there's nothing better than for men to enjoy the work that he does. And there's so many people, including myself at many times, that I haven't enjoyed it because I'm just doing the wrong thing.
Mick Hunt:Yeah. You know what? And here, I'm gonna give a shout out to 1 of my accountability partners, Karl Lester Crumpler, who was also on the podcast. And 1 of the things that he asked and they got deep with me is, you know, people define success in different ways and happiness in certain ways, but but at the end of the day, if what you're doing, shouldn't it really be more about joy and fulfillment? Like, shouldn't fulfillment matter more than anything else that you do?
Mick Hunt:And so I love that you just put a nice bow on that piece as well too. Brian, you're amazing, brother.
Brian Harris:How do you define success for you? What does that look like?
Mick Hunt:For me, it has changed recently. So for me, success is about the legacy that I'm able to pass with joy and fulfillment. So it's it's easy to pass monetary success. Right? That that's that's pretty easy to do.
Mick Hunt:You build a business. You can set your kids and your kids' kids up for success. But if I'm not passing fulfillment down and explaining fulfillment to anyone associated with me, then I'm not doing the purpose that I was put on earth to do by God. So for me, it's about passing a legacy with joy and fulfillment.
Brian Harris:That's good. I have 20 follow-up questions, but I love that. That's so good. And getting to the question, what's fulfillment? What does it mean to be fully filled?
Brian Harris:Who does the filling, and what are you filling with? Like, what's that?
Mick Hunt:So fulfillment for me, it goes back to the old testament. Right? My cup runneth over. And and so I'm fulfilled because it's coming out. It's exuding out of me.
Mick Hunt:So fulfillment for me means I've given everything, and it's coming out. It's showing out, and and it's there for others to grab. And for me, that's fulfillment. Because a lot of times, we're empty, and we fill that emptiness with with fake. Right?
Mick Hunt:You know, we we fill that emptiness with with with likes and subscriptions. We we fill that emptiness with, oh, I've got this post. Who watched it? We who reshared that? That's that's fake ness to me.
Mick Hunt:And so for me, I wanna be able to have so much that's pouring outward that my cup runneth over. To me, that's fulfillment.
Brian Harris:Well, I'll I'll plug a thing real quick. So this coming Friday, we do it almost every Friday. And you can grab a link, growth tools.com/make, MICK. We run a workshop. And this is kinda uncomfortable new territory for me because, like, the crunchy, hacky, tactical funnel marketer side of me is confused by what I'm saying here.
Brian Harris:And that's kind of new still, so I haven't, like, fully absorbed it yet. So every Friday for clients, we host a workshop called clear the fear. And the point of it is to identify what fear is overwhelming you so you can get rid of it, and then identify what your god given purpose and identity is so you can walk in it. And most of the time, that doesn't sometimes it does. But most of the time, that doesn't necessitate some radical change of vocation because your purpose and identity can be wrapped in many different vocations.
Brian Harris:So grill tools.com/mick. Invite to that. There'll be a link on the page where you can it's just a Zoom. 20, 30 of us get on and work through that. So if you're interested in, like, exploring further what this means for you, like, how do you, tomorrow, know who you are, and how does it affect the sales call you're gonna get on?
Brian Harris:How does it affect the marketing email you're getting right? Because it does drastically. Like, you can track it with numbers. Like, we were in this room about a month ago, and we had the owner, the lead sales leader on the team here. And this is, about a $3, 000, 000 company.
Brian Harris:They help salon owners, and they help them grow their salons. So cool, interesting business. And we spent the first 2 hours in person running through the exercise we do over Friday on Zoom, but in person, and in person is way better. But at the end of it, that sales leader found their identity was to be the holder and bringer of safety. I was like, what in the world is that even me?
Brian Harris:So we went through a series of exercise, prayed and listened and talked and discerned that in a group. At the end of that, they're like, man, it isn't deeply resonating with me because I'm not that human. Mhmm. Because it's not my identity. It is it's, you know, it's her identity.
Brian Harris:But at the end of it, we're processing through. Okay. So that's true. That feels deeply true to you. And I was like, okay.
Brian Harris:But what does that mean for your sales call tomorrow? And what does that mean for your sales leadership of your sales team? Because, like, if it doesn't work on Monday, then what it is you heard on Sunday is like, I don't know how helpful that is. I don't know if it's just a theological, mental, philosophical pursuit, or does this actually change your life and impact in big ways on Monday morning? So she was processing through that.
Brian Harris:In the months since then, her close rate has doubled. Okay. She realized, like, first, I don't ever feel safe. That's what she said. I don't feel safe.
Brian Harris:So first, I have to receive the safety from somewhere. So before I get on a sales call, I'm like, god. I don't feel safe right now. I feel scared. I feel fear.
Brian Harris:I feel shame and guilt. Like, I need you to bring me safety. So when I get on the call with John in a few minutes and we start talking about this salon and blah blah blah, I can bring him safe. Because if he feels safe and secure and then if he's in a safe environment, he'll buy. If this is a good fit, he'll buy.
Brian Harris:There won't be any fear holding back or any of that stuff, and she's crushed it since then. So, like, this stuff is super practical when you get into Monday, Tuesday, Wednesday when you start writing that funnel or coming up with that offer or you start coaching or whatever it is that thing you do. Man, it's been so fascinating to walk my team through that, to be walked through it, and get to the, like, on the grounds in the weeds impact of that on a Monday. It's super cool to see. So, anyway, girthalls.com/make if you wanna do that yourself.
Brian Harris:It's free. There's nothing to buy, but we just do that every Friday for anybody that wants to come. So come check it out.
Mick Hunt:Gonna do that. Gonna do that. You know, I forgot we're doing a podcast. Like, this was literally just some great conversations that you and I are having, and and so I want the listeners to know about growth tools. Right?
Mick Hunt:I don't wanna assume everyone knows about it, but I'm pretty sure most people that are listening do. But walk us through why Grow Tools? What was your thought process in in creating it, and what is it doing for businesses and and people out there in the world?
Brian Harris:So the problem we solve as a company is we make it almost impossible for our clients to fail at needing customers. It's 2 parts of that. 1st, know who you are. Don't make dumb decisions because you're inferior all the time. 2nd part, have a sales channel that actually works and puts customers into your program, whatever your program is, whether it's a book or a course or coaching or consulting or agency or whatever your thing is.
Brian Harris:And we take a very simple math based approach to that. So all customers are generated from 1 of 2 numbers or, actually, 2 numbers. The number of if you're running, like if if you sell via a sales page, it's gonna be visits. If you sell via the phone, it's gonna be calls on your calendars. So it's like a a phone sales type approach.
Brian Harris:Like, you're selling something that costs $5, 000 or more or they paid $2 a month or you have an agency offering or something. But it's the same thing for a asynchronous type product, a course, or membership or something. There's only 2 numbers that matter, the number of calls in your calendar and your close rate. So if you put 10 calls on a calendar a week and you have a 10% close rate, that produces 1 customer every time. Those numbers work.
Brian Harris:Math is math. What we do is take a math based approach. 1st, we'd look at each client and say, okay. Based on where you're at, what's the first channel we're gonna install with you in order to produce the revenue that you actually need? For many clients, if you're sub $3, 000, 000 a year, like most of the people we work with are, you're sub $1, 000, 000 a year, which are the the majority of people we work with are.
Brian Harris:You've been getting clients from a hodgepodge of things, word-of-mouth, referrals. You've done, like, random acts of marketing. You have the RAM marketing plan. You just kinda do a bunch of stuff you see, and sometimes stuff works. You don't quite know how it actually works together.
Brian Harris:And if you wanted to, like, just turn a dial up on a thing, so disparate and disconnected, you don't know actually what to turn up. So we come in and just bring order to the chaos. And rule number 1 is you have to have 1 marketing channel producing at least $50, 000 a month before you add a second marketing channel. So for most clients, the very first foundational marketing channel we install is called BOPA, borrowing other people's audiences. Instead of trying to build an audience, instead of trying to run ads, instead of trying to SEO or YouTube SEO or whatever your thing is, all that stuff works.
Brian Harris:It's fantastic. Also, there's a million places for it to fail. It is way easier to screw it up than to do it right. And if you're just starting out, like, you don't have the privilege of going months months months or years years years and not having consistent predictable revenue. So our goal is consistent predictable sales channels that actually put customers in your programs.
Brian Harris:So the first 1 we do for most people is BOPA. And what that means is instead of you having a big audience that you've grown via all this content stuff you're doing, you're only content hamster will the death. We're doing it right now, by the way. Mick, you have a faithful audience who's followed you for a long time. Most of them have never heard of Brian Harris before.
Brian Harris:But right now, we're, you know, 20 minutes into talking, and a lot of them know know me decently well now because the first stuff we talked about were pretty vulnerable things. It wasn't like tactical numbers stuff. And it's like, they know me a lot better now than before. So several 100 people as a result of listening to this podcast will go to gross goals.com/mick and sign up for that workshop or get the free BOPA training little video that I'm gonna put on there, the free cheat sheet, or whatever stuff we talk about on this. They're gonna get it.
Brian Harris:We have a couple 100 people that join our newsletter as a result of that. And a couple of those people to book a call with us, and 1 or 2 of them will probably hire us to coach them. Instead of me having to produce content to attract people to me, you just go to an established audience and share. Podcasts are a great way to do it. 1 of our favorite mechanisms to do this is called something called a lead magnet swap or a resource swap, where you have a really good resource.
Brian Harris:Like, we have this Friday workshop we do. We have a little 10 minute boba training that'll go way deeper than we're gonna do in the podcast. We can go check it out and see examples of this working in real time. Like, just go get that. So if you have a resource, Mick, that would work well for our audience, we'll just email it out to the audience, and you'll get several hundred people that found out about you that didn't know about you before.
Brian Harris:And some of those people will hire you. Same thing for us. You share a resource with your audience from us. They found out about us and hire us. We have found it's way easier to go to a, like, a barrel that's full of fish and fish as opposed to to go to an empty barrel and try to tell all the fish about us so they'll jump in it.
Brian Harris:So borrowing other people's audiences is the simplest marketing channel. We've done over $1, 000, 000 a year for 10 years straight with this sales channel. And it is like my my only goal isn't to, like I'm not a evangelist for any sales channel. I actually don't care about any of them. My goal is, like, what's the thing that's just simple and really hard to screw up?
Brian Harris:Let's do that first and get to the really complicated, like running ads and tons of content that's gonna give visitors that maybe they'll subscribe and maybe they'll buy. Like, all that stuff's just way harder to do and way easier to screw up. So my goal for every client is to make it really hard to screw up. And the simplest marketing channel that I have found after a decade is borrow the people's audiences. Do lead magnet swaps.
Brian Harris:Go on podcasts. Teach workshops. That attracts eyeballs. That builds trust. You can have 3 things for people to buy from me.
Brian Harris:You could have eyes, hearts, and then you can get wallets. You gotta retract their eyeballs. They're gonna know you exist. And then once they're there, you need to build trust with them. Because if they just know you exist, they don't trust you.
Brian Harris:They think they're some sleazy weirdo. Like, they're not gonna buy from you. So you get your eyes. You get the hearts, and then you get the wallets. The great thing with barn other people's audience is, Mick, you already have the relationship with your audience.
Brian Harris:By you having me here or doing a lead magnet swap or hosting a workshop or something, that trust is immediately transferred to me. Here's an example of this that most everybody knows. So, Oprah, back in the day when she had her daytime show, doctor Phil and Robert Kiyosaki were totally unknown humans. No 1 knew these people existed. After 1 guest appearance on Oprah's show, Robert Kiyosaki's book, Rich Dad Poor Dad, went from, like, no copy sold to 1 of the best selling books of all time.
Brian Harris:And he directly attributes it and tracks that success to 1 guest appearance where millions of eyeballs were there. Immediate trust is transferred, and all he had to do is make a simple offer and people bought. Same thing with doctor Phil. Doctor Phil got his start by going on Oprah, and now he has 1 of the longest running daytime TV shows in in, like, television history as a result of borrowing Oprah's audience. So that's the basic concept.
Brian Harris:At a high level, what we do is make it almost impossible for people to fail. What I found to be 1 of the simplest tools to do that is bar another people's audiences. It just works well. And you can grow it to many 1, 000, 000 of dollars a year without having to touch another sales channel at all.
Mick Hunt:That's amazing. Brian, you've dropped so many words of wisdom from your personal to the business side. What's 2 things that you wanna leave the listeners in the audience with today? Whether it's about Brian directly, whether it's about Grow Tools, whether the floor is yours. What what's 2 things you wanna leave the world with?
Brian Harris:Know your math. Know your purpose. If you get those 2 things down, the business will grow. It's impossible for it not to grow if those 2 things are in. So when I say math, literally, what's the revenue you need to be profitable?
Brian Harris:Like, what's your goal? And back the math up. There's only 2 numbers. So if if you need $10, 000 a month, great. What's your price of your thing?
Brian Harris:It's $5, 000. Cool. All you needed to sell us 2 units. 2. Can you sell 2 a month?
Brian Harris:How many calls do you need on a calendar, and what's your close rate? Close rate's gonna be about 10%. That may means you need 20 calls. So just know your math. You need 20 calls on a calendar, 10% close rate.
Brian Harris:You get to 2 people. You need to make 10 grand a month. That is the math of that. So then the question is, what am I how am I gonna put calls on the calendar? Use both of it.
Brian Harris:Go to girls.com/make. There's a cheat sheet in the video. Just go do it. Just go track that. If you want us to help, let us know because you can do it yourself.
Brian Harris:So know your math. Literally, what's your math? Too many people live in the mystery box, not the math box. It's like the mystery is like, I need more money. I got an idea of what I wanna do, but they're like searching around.
Brian Harris:They don't, like, haven't made it concrete. And you can do this math in 5 seconds. What's your revenue goal? What's your price point? That's how many you divide the 2, and that's how many units you need to sell.
Brian Harris:Now all you need is a mechanism to put those calls on your calendar. Use BOPO to do that. It works. It's really tough to screw up. The second thing is know your purpose.
Brian Harris:Literally, what you were you built to do? And, hey, you can't read a label from inside the jar. You're inside the jar. You are you. Only external factors, god is a huge component to that, can tell you who you are.
Brian Harris:So spend time with that. Come to our free workshop on Fridays and find that out. Like, find it out or do it yourself or speak to whoever. I don't care how you do it, but, like, know specifically. Not like some vague 17 page paper if you are.
Brian Harris:Like but, no. You have a unique identity. Like, here's the interesting thing from Bible since you brought it up earlier old testament. Almost every major character in the Bible, their story starts by God telling them who they are. And a lot of times he renames them to reinforce it.
Brian Harris:So Abraham was originally called Abram. And before his story starts, God tells him his identity. He said, hey, man. You're not Abraham. You're Abraham.
Brian Harris:You're the father of many nations. And that is his identity. Everything he did flow through that. He told David who he was. He told Jesus Jesus' story starts with literally John the Baptist baptizing him and God from heaven in a voice saying, this is my son, whom I'm well pleased.
Brian Harris:Told him as I didn't. John the back. So almost every major character, Gideon's a cool 1. You're a mighty warrior. And Gideon's like, no.
Brian Harris:I'm not. What are you talking about? Like, almost every time you hear it, you argue with it, feel embarrassed by it, but, like, you deeply know it's true. And as you start walking that at work so 2 things I'd leave you with. Know your math of your business and know your purpose so you don't do dumb stuff because the dumb stuff will kill the math, but the math won't fix the purpose.
Brian Harris:So if you get both of those things down, like, it will grow. Your thing will succeed, whether it's ministry or business or nonprofit or a family or whatever that is.
Mick Hunt:I I love simplicity, man. Like, I tell people all the time, especially in sports, like, I'm a football man.
Brian Harris:At the
Mick Hunt:end of the day, football is just blocking and tackling. That's literally it. Right? Like, all the other stuff is for show. And I love how you you just brought that into the business and personal life too, man.
Mick Hunt:Know your math. End of the day, that's what it's about for a business. Right? Like, how do I make a dollar? How do I keep a dollar?
Mick Hunt:How do I grow a dollar? That's literally it. Right? And in your personal life, you hit it on the head, man.
Brian Harris:Like,
Mick Hunt:what's your purpose? You know, my mentor, Les Brown, says, who are you? And if you don't know who you are, how can you expect anyone else to know either?
Brian Harris:I wanna give an example of this because, like, all of my tactical, but what does this mean and why should I care? Because almost no specifically dudes, we actually suck at this 10 times worse than the females in my life. At least they're, like, halfway in tune. We're freaking clueless acting like none of this stuff matters all the time. The number of dudes I've ever had a conversation with like this is very small.
Brian Harris:So for me, even, like, preparing for this podcast, the identity that I've heard God say is me and has been reinforced and discerned in a group of guys that know me well. I always feel weird saying this out loud, but, you know, the more times I say it, the more or less weird it sounds. What I've been told I am is a glory infuser. So here's how practically it plays out. When I enter this podcast, I'm like, alright.
Brian Harris:A lot of thing I can talk about. A lot of things I'm excited about. But, like, what would it look like, God, for me to be a glory infuser on this podcast right now? And that's a question that becomes the single most orienting question. What does it look like when I get home my 9 year old's done something stupid today?
Brian Harris:Didn't finish the task I gave him today. It's like, okay. I could go off the rails like my dad would do. I go to hyperdisciplinarian mode. Like, it's kinda built into me.
Brian Harris:Or what would it look like to train him and guide him and also correct him as a glory in future? Because that's very different than probably what the built in, like, nature wants to actually do. It is the most orienting question of every day. And when I work outside of that and try to be a thing I'm not, I'm trying to mimic my dad or mimic a friend or do something that Alex or Moe's here. Whoever you're following's doing, you always do dumb stuff a 100% of the time.
Brian Harris:Like, what would it look like to be a football coach that is working fully in their identity, not mimicking whoever your football coach idol is or your mentor was, but, like, being you in that scenario. And that's where magic and innovation happens every time without fail. But, man, the number of people that actually do that is so low. It's absolutely shocking. So, man, knowing what you are, getting that down to a a word or 2, and using that as your orienting point and working inside of a business or inside of whatever your job is, like, man, that's the joy set before them right there because that is fun.
Mick Hunt:Ladies and gentlemen, I told you, be prepared to be inspired. Brian is an amazing human being, and Growth Tools is awesome, but it's awesome because they have an awesome leader. So, Brian, I appreciate you being here. And more importantly, I appreciate who you are. And I I mean that from my heart.
Brian Harris:Thank you so much, Mick.
Mick Hunt:And for all the listeners, remember your because is your superpower. Go unleash it.
Intro:Thanks for listening to Mick Unplugged. We hope this episode helps you take the next step toward the extraordinary and launches a revolution in your life. Don't forget to rate and review the podcast, and be sure to check us out out on YouTube at Mick Unplugged. Remember, stay empowered, stay inspired, unplugged.